Featuring a Montage of Stunning Photographs from the Heidi Weisel
Archival Collections
Presented by Jack Weisel
Dear friends of Sharsheret,
We represent our dear cousin Heidi Weisel.
As many of you know, Heidi was renowned for her fashion forward modernist evening wear, admired for its bold elegance, sleek lines, and effortless femininity. At the height of her career in the 1990s and 2000s, her collections were featured at Barneys, Neiman Marcus, and the finest boutiques nationwide. Her gowns graced Hollywood’s red carpets and Manhattan’s most stylish women, establishing her as a defining voice in American design. Her talent was further recognized with pieces held in the permanent collection of The Metropolitan Museum of Art.
Sadly, Heidi passed in her prime. We salute her legacy, a great American story told through art and fashion, one that deserves to be lauded and celebrated. We are sending along the Heidi Weisel retrospective, a tribute to her life’s work, featuring some of her most iconic designs.
We hope you enjoy them well.
With kind regards,
Susan Baum and Annie Baum
Standard Textile was founded on July 1, 1940, by Charles Heiman, who started the business from his family’s apartment in Cincinnati after escaping Dachau and fleeing Nazi persecution. Employing fellow refugees, the company quickly grew, moving in 1945 to a former shoe factory and later establishing its world headquarters in 1963. From its inception, Standard Textile has been committed to quality, service, and innovation.
Today, Standard Textile continues to lead the industry with over 150 patents and a global reputation for excellence, supplying luxury products to high-end hospitality markets. One of its most notable collaborations came when New York City fashion designer Heidi Weisel, frustrated by the lack of stylish and comfortable hotel robes, shared her vision with the company’s CEO. This partnership gave rise to the Heidi Weisel for Standard Textile Robe Collection, a luxurious, fashion-forward line designed to make guests feel special and cared for.
Under Gary Heiman’s leadership, the company expanded its manufacturing footprint worldwide. In January 2023, he passed the presidency to his son, Alex, who is dedicated to upholding their legacy and driving further innovation. Through strategic partnerships and a continued focus on quality, Standard Textile remains a trusted name in luxury hospitality.
Luxury is a Feeling.
The Heidi Weisel robe collection is the only fashion-forward, truly luxurious collection of robes designed around how your buyers want to feel.
Your Guests Want To Feel...
cared for
The Heidi Weisel Robe Collection marries guest comfort with high function. Thoughtful details elevate the robes, such as oversized pockets, stylish hoods and collars, and elegant top-stitching.
special
The robes are crafted of only the softest, most luxe fabric, including velvet terry and double-faced cotton terry jacquard. Guests will enjoy the extraordinary feeling of being cocooned in comfort.
inspired sexy
New York City fashion designer
Heidi Weisel has brought passion and a fresh perspective to this robe collection. Modern guests care about quality and design. Millennials especially respect the craft and are interested in the story behind things.
Unlike the shapeless, genderless robes widely available now, these robes feature fashionable silhouettes for both men and women. The robes are designed to fit and more importantly... to flatter!
the experience
This isn’t just a robe. It’s a sensory experience. That’s what separates luxury brands today. The Heidi Weisel Robe Collection is a chance to connect with guests at another level. Help them create a memory—and a story to share!
Nikki
Heidi’s shawl collar robe is the ultimate in cozy. Fashion-forward details include channel stitched cuffs, a shirttail hem, and oversized pockets. Attached belt makes laundering easier.v
Bailey
Inspired by classic Hollywood style, the Bailey robe combines roomy comfort with practical details. The funnel collar, oversized cargo pockets, and attached belt make this luxe velvet robe extra special.
Logan
The unisex design of our Logan robe offers a stylish, relaxed fit for everyone. Falling just below the knee, this robe has oversized pockets and an attached belt. The bonus inside breast pocket is perfect for tucking away a phone. Logan is available in velvet terry or waffle weave.
Rachel
The Rachel robe’s self-lined hood is the ultimate cocoon experience.
Made from luxe velvet terry, the silhouette is designed to flatter.
An attached belt and oversized pockets complete this Heidi Weisel signature piece.
HEIDI WEISEL INTRODUCING THE COUTURE COLLECTIONS
A RETROSPECTIVE
ELIZABETH HURLEY
ELIZABETH HURELY WEARING HEIDI WEISEL
LISA KUDROW in HEIDI WEISEL at THE GOLDEN
KAROLINA KURKOVA in HEIDI WEISEL v NEIMAN MARCUS
HEIDI WEISEL for Tiffany & Co.
NAOMI CAMPBELL in HEIDI WEISEL for HARPER’S BAZAAR
HEIDI WEISEL for STYLE MAGAZINE
HEIDI WEISEL for DAYTON’S OVAL ROOM
HEIDI WEISEL for BRIDE’S MAGAZINE
by MARTHA STEWART
HEIDI WEISEL GOWN for THE CHOCOLATE SHOW
VANESSA WILLIAMS in HEIDI WEISEL
Known for the understated glamour and simple elegance of her designs, native New Yorker Heidi Weisel debuted her collection with six black evening pieces, captivating prestigious retailers and press alike. The collection was soon featured at New York’s premiere retailers including Neiman Marcus, Bergdorf Goodman, and Barney’s New York. Inspired by luxurious fabrics, Heidi began experimenting with knitted cashmere, discovering ways to incorporate it into her designs. Creating evening wear with the ease and comfort of sportswear, Weisel paired the versatility of cashmere with the fluidity of silk chiffon and satin to create her signature look, modern evening gowns in an unexpected mix of fabrics. Cashmere and knits have since become the mainstay of her collections, and remain Heidi’s passion.
Extensive editorial coverage and celebrity clientele quickly followed. Often gracing the red carpet, her clientele includes Brooke Shields, Oprah Winfrey, Catherine Zeta-Jones, and Elizabeth Hurley to name a few. Heidi has appeared on The Morning Show, Extra, CNN and E! and has been profiled in Women’s Wear Daily, InStyle, House Beautiful, and her designs have been featured in all major fashion publications. In addition to her own collection, Heidi has collaborated with several nationally recognized retailers and global brands, including HSN, Gilt Groupe, Saks Fifth Avenue, Standard Textile, and most recently Dressbarn.
A graduate of the Fashion Institute of Technology, Heidi’s designs have been exhibited at the Costume Institute of the Metropolitan Museum of Art, and have been selected as part of the permanent collection. Heidi won the celebrated Gold Coast Fashion Award for “Excellence in Design” in 2000 and is a member of the Council of Fashion Designers of America.
