Dreams: Our Deepest Thoughts

TELKOMSEL NEXT GEN BATCH 2

DREAMS: OUR DEEPEST THOUGHTS PHASE 2 PROJECT

DREAMED BY: Sandrafi A. Rozalina

what happened here?

Customer : Youth (High Value Customer) Context : Facing stress Problem : Managing stress-effect

introduction All people must feeling stress in their own life. Stress is when your body’s way of responding to any kind of demand. It can be caused by both good and bad experience. Everybody has their own stress effect. Stress effect is when there are numerous emotional and physical disorders that have been linked to stress including depression, anxiety, heart attacks, stroke, hypertension, immune system disturbances that increase suspectibility to infections, a host of viral linked disorders ranging from the common cold and herpes to aids and certain cancers, as well as autoimmune diseases. Stress can be a motivator. It can be an essential to survival. The “fight-orflight� mechanism can tell us how to respond to danger. Sometimes, few people feel something strange when they are facing stress. We can call it as a mental illness. Mental illness is commonly connected to stress and anxiety. Before a person receives mental illness, he often experiences stress due to the uncommon behavior caused by the mental illness symptoms.

As a youth, it is not a strange thing when youth feels stress. According to a research paper from Global News Wire, written by After School on February 21st 2018 that:

This research paper is done through 35,878 youth, nearly 45% said “all the time,” citing relationships and teachers as the primary reasons why. “How often are you stressed,” was one of the four questions asked in the stress and mental health awareness poll hosted by the social network After School. When asked what resources they use to help manage their stress, teens responded that online apps and resources were their most likely source of help (44.04%), while only 2.54% utilize resources made available by the school. The results show that today’s teenagers view stress as a major component of their lives, and the ways they seek to cope with the stress differ from prior generations. Other observations from the poll results include: 44.88% of teens feel stressed “all the time,” compared to just 12.18% who are “rarely” stressed, and 6.3% who are “never” stressed.

Relationships (27.22%) and teachers (24.55%) were the most popular answers to “what stresses you out the most,” followed by parents (13.46%), college (9.47%), and friends (4.21%).

Most teens seek to cope with stress by talking to friends (22.43%), while the fewest turn to drugs or drinking (10.79%).

Nearly twice as many teens responded that they are likely to turn to eating to cope with stress (19.65%) than turn to drugs or alcohol (10.79%).

Over one-third of teens (34.53%) responded that they do “nothing” to try to manage their stress.

Only 2.54% of teens said they use school resources to help them manage stress.

A research paper written by Gemma Francis in Independent on February 28th 2018, it stated that young adults spend more than six hours a day feeling stress. A poll of 1,000 18-25-year-olds found money, appearance and career worries as well as fears about the future mean a large chunk of their time is spent feeling anxious or under pressure. A further 67 per cent admitted they had come across problems in their life where they felt they had nobody to lean on for help.

Based on World Health Organization (WHO), in developing countries such as Indonesia, mental illness is still become a marginalized topic. 4 out 5 people who have mental illness still don’t get what they must get. Family that has a mental illness member just want to spend less than 2% of their income to take care of them.

The writer has conduct a survey to 107 youth aged 16 years old until 25 years old, 15% of youth “always” feels stress: 66% caused by school of university 39,6% caused by love relationship 31,1% caused by parents 28,3% caused by friend relationship 41,1% of youth always talk to other people when they feel stressed out 15,9% of youth always smoke when they feel stressed out 4,7% of youth drink alcohol when they feel stressed out 2,8% of youth go clubbing when they feel stressed out 46,7% of youth eat when they feel stressed out 56,1% of youth always eat when they feel stressed out 29,9% of youth always play games when they feel stressed out 6,5% of youth cutting their own self when they feel stressed out 9,3% of youth read something when they feel stressed out 0,9% of youth go to “panti pijat ++” when they feel stressed out 0,9% of youth consuming drugs when they feel stressed out

how customer deal with the problem 1. Playing online games Some youth try to play games when they have to deal with their problem for managing stress. Playing games can make them relax and forget their stress.

This kind of activity can increase the happiness of youth.games is a good way to rid the body and mind of exhaustion, anxiety and depression. Games relieve stress a lot faster than traditional relaxation techniques or methods. Games provide effective and instant stress relief solutions.

2. Yoga or meditation For calming their body, youth try to do yoga or meditation. Meditation is a simple technique that, if practiced for as few as 10 minutes each day, can help you control stress, decrease anxiety, improve cardiovascular health, and achieve a greater capacity for relaxation.

3. Listening to music Youth try to listen to music or playing music instrument that can boost their mood. The soothing power of music is well-established. It has a unique link to our emotions, so can be an extremely effective stress management tool.

Listening to music can have a tremendously relaxing effect on our minds and bodies, especially slow, quiet classical music.

4. Do exercise Exercise and other physical activity produce endorphins chemicals in the brain that act as natural painkillers and also improve the ability to sleep, which in turn reduces stress.

5. Use an apps for sharing with psychologist Few respondent said that they use an apps for sharing with the psychologist.

Even though the apps ask the subscriber to pay the fee, it is not appropriate for Indonesian because we have to pay it with dollar and visa.

6. Use aromatherapy candle The combination of both strong scented candles and oils is known to increase the effectiveness of anxiety reduction. Make sure to use scented candles/oils that are appealing to you and your senses.

7. Read a book Simply by opening a book, you allow yourself to be invited into a literary world that distracts you from your daily stressors. Reading can even relax your body by lowering your heart rate and easing the tension in your muscles. A 2009 study at the University of Sussex found that reading can reduce stress by up to 68%.

how other parties help to overcome the problem 1. Psychologist Most psychologists provide assessment and therapy to clients, help facilitate organisational or social change, conduct psychological research, or administer psychological tests to individuals or groups.

Treat individuals suffering from psychological distress and mental illness. hey also perform psychotherapy and develop treatment plans.

2. Friends Try a bit of problem solving. Work with them to figure out what’s stressing them, break it down into small steps that will be easier to get through, and try to figure out some ways to stay motivated.

Brainstorming what things they really have to do, and what things they can forget about or postpone.

3. Parents Ask child to tell you what's wrong. Listen attentively and calmly with interest, patience, openness, and caring. Avoid any urge to judge, blame, lecture, or say what you think child should have done instead. The idea is to let child's concerns (and feelings) be heard. Try to get the whole story by asking questions like "And then what happened?" Take time.

And let child take his or her time, too.

4. Partner Listen without judgment and validate their feelings. Do a few small things each day to make partner’s life easier. Help partner seek outside help.

competitor 1. Happyfy Happify claims that its games can help increase your happiness and reduce stress while teaching you life-changing habits. When you enter the app, you’ll be asked a series of questions that will help determine which “track” you should follow, with options like conquering negative thoughts or coping with stress. Based on your answers, the app then assigns you daily quizzes and activities focused on helping you advance toward the goal outlined by your track.

Cost: Free (Happify Plus starts at $11.67 a month as an in-app purchase.)

Purchase: Apple | Google Play

2. Brain.fm In its own words, the goal of Brain.fm, an app developed in consultation with neuroscientists, is “unlocking music’s potential to influence cognitive states.” Choose your desired outcome — focus, meditation, relaxation, nap, or nighttime sleep — and the app’s algorithm will generate music to help you achieve it within 15 minutes.

Cost: The first five sessions are free, after which monthly subscriptions start at $6.99.

Purchase: Apple | Google Play

3. Headspace Whatever your excuse for not meditating — you’re time-strapped, you don’t know how, you need guidance — Headspace offers a solution.

The app includes “mindful moments” to keep you present throughout the day, as well as mini meditation exercises for a quick mental reset.

The basic course, which is free, offers beginner-level instructions to help you think more mindfully about everything from eating to sleeping to social interactions.

Cost: Free for beginners. Additional exercises through a subscription plan start at $12.99, and a lifetime subscription costs $399.99.

Purchase: Apple | Google Play 4. Pacifia Ranked by Apple as one of its best mental-health apps of 2017, Pacifica is both easy to use and beautifully designed with a soothing purple and blue interface. The app provides space for you to track your moods, health, and habits, offering relaxation techniques and mindfulness exercises tailored to your specific needs. It also offers curated audio exercises to deploy if you are having a panic attack, are faced with a stressful moment at work, or even just stuck on the subway.

Cost: Free access to some features. Pacifica Full Access starts at $3.99, and a lifetime subscription costs $199.99.

Purchase: Apple | Google Play 5. Worry Watch To use Worry Watch, just follow five easy steps: record, reflect, reason, realize, and refute. The app helps you track your mental state over time by asking you first to write down the cause of your stress, and later asks you to return to the app to reflect on the worry and note whether the ultimate outcome was good or bad. Based on your responses, the app generates charts and statistics to help you analyze your thought patterns — and, in many cases, come to the realization that your worries are unfounded.

Cost: $2.99 Purchase: Apple

6. Mood Path If you’ve been feeling sad, stressed, or lethargic, Mood Path will analyze the duration and severity of your symptoms to suggest whether you might be suffering from depression. This interactive mental-health screening tool assesses your mental state over the span of 14 days and then generates a report, which can then be shared with your physician or therapist.

Cost: Free (Additional in-app purchase of Jahreskarte costs $61.99.)

Purchase: Apple | Google Play 7. TalkLife TalkLife, which calls itself “your place to talk to people who get you,” was developed as a judgment-free chat room for people struggling with self-harm, depression, anxiety, stress, eating disorders, bullying, or suicidal thoughts. Conversations are carefully monitored and users are encouraged to ask questions, chronicle their struggles, and offer tips anonymously or by name.

Cost: Free (In-app purchases start at $0.99.)

Purchase: Apple | Google Play 8. What's up?

Not to be confused with WhatsApp, What’s Up? uses techniques from both Cognitive Behavioral Therapy and Acceptance Commitment Therapy to help users cope with mental-health issues like anxiety, depression, and anger. Among other things, the app offers a diary feature with a scale for rating your emotions, a “catastrophe scale” to help you put problems in perspective, breathing techniques, and an interactive question game to keep you feeling grounded during stressful moments. It also serves up answer forums, positive quotes, and silly-sweet metaphors to simply help you focus on feeling good.

Cost: Free Purchase: Apple | Google Play

9. SupperBetter What if the daily disappointments in your life — a bad date, a fumble at work, a strained relationship with a friend — could be seen as an opportunity to strengthen your resilience? Created by game designer and self-help author Jane McGonigal, SuperBetter — based on her book of the same name — helps frame life’s challenges as part of a tough but rewarding game, with players moving through “quests” toward larger goals. Two separate studies even found that playing SuperBetter may improve psychological well-being.

Cost: Free Purchase: Apple | Google Play 10. Talk Space Talk Space matches users with licensed therapists in their area almost instantly. Simply download the app, complete a matching questionnaire, select a therapist, and choose a weekly payment plan.

Once that’s done, you can message, video chat, or call your therapist immediately.

Cost: Plans range from $49.00 to $79.00 per week.

Purchase: Apple | Google Play

pestel analysis 1. Political Collectivism country which is everything is depending on people agreement.Indonesia is a democratic country 2. Economical Indonesia has a economic system which is mixed company which there is private company and government company that available in Indonesia.

3. Societal There are so many pressure that coming from many places like school, family, friend, and any other thing.

4. Technological Industry 4.0 brings us to be more digital for living in this era 5. Environmental Climate, including global temperature, sea level, and fresh water availability.

6. Legal Indonesia is a civil law because because it is based on a detailed set of laws organized into codes.

porter 5 forces

Threat of new entrant: high barrier to entry Bargaining power of buyer: low bargaining power Threat of substitutes : high threat of subtitute Bargaining power of supplier : moderate bargaining power Rivalry among competing firm : high level of rivalry

Threat of new entrant High barrier to entry = + factor (favorable to industry) Low barrier to entry = - factor (unfavorable to industry) Overall rating:

Bargaining power of buyer Low bargaining power of buyers = + factor (favorable to industry) High bargaining power of buyers= - factor (unfavorable to industry) Overall rating:

Threat of substitutes Low threat of substitution = + factors (favorable to industry) High threat of substitution = - factors (unfavorable to industry) Overall rating:

Bargaining power of supplier Low bargaining power of supplier= + factor (favorable to industry) High bargaining power of supplier= - factor (unfavorable to industry) Overall rating:

Rivalry among competing firm Low level of rivalry = + factors (favorable to industry) High level of rivalry = - factors (unfavorable to industry) Overall rating:

market share The market share of this customer selection is 26,52 million. It comes from the population of youth in Indonesia that has middle to high class classification.

segmenting Demographic Sex Both men and women can feel stress. There is no sex specialization because “stress” is not something that masculine or feminine.

Age - Millennials/Generation y (1982-1994) - Generation z (1995-2001) We know that every people feel stress in their lives. As mentioned before, youth is classified as millenials (generation y) and generation z. The more specific is people age 15 until 24 years old.

Job Student, college student, entrepreneur, and worker are very dominated in the job socio demographic of “youth who facing stress”. It happens because the shopper is coming from millennials, and generation z.

Latest education Because the majority is student, college student, entrepreneur, and worker, the latest education of the customer is minimum from junior high school.

Income We choose Rp4,000,000 as standard/limit for the options because based on BPS data, average Indonesia’s people incomes are stated about Rp47,96 million per year or Rp4 million per month. And the average for student and college student are Rp2,000,000.

Socialization The classification that we used for the expenditure options actually based on the definition of Asia Development Bank (ADB) about the middle class which is most commonly used in Indonesia and in Asian countries.

In determining the social class, the middle class based on per capita expenditure per day have ranges from $ 2- $ 20 ( about Rp 30,000 - Rp 300,000 ).

This middle class is divided into 5 groups: - Poor: below $2 ( below Rp 30,000) - Middle-low : $2 – S4 (Rp 30,000 – Rp 60,000) - Middle: $5 - $10 ( Rp 60,000 – Rp 150,000) - Middle-up: $11-$20 ( Rp 150,000 – Rp 300,000) - Elite : over $20 ( more than Rp 300,000) I choose middle to elite class socialization as the segmentation because I want to reach the high value customer (HVC) which is they spend Rp60,000 until Rp300,000 in a day.

For high value customer (HVC), in telecommunication industry is when people can spend minimum Rp120,000 each month for their telecommunication needs.

Geographic Indonesia Because this project solution is made for Indonesian.

Urban cities in Indonesia Human settlement with high population density and infrastructure of built environment. Urban areas are created through urbanization and are categorized by urban morphology as cities, towns, conurbations or suburbs. In urbanism, the term contrasts to rural areas such as villages and hamlets and in urban sociology or urban anthropology it contrasts with natural environment. The creation of early predecessors of urban areas during the urban revolution led to the creation of human civilization with modern urban planning, which along with other human activities such as exploitation of natural resources leads to human impact on the environment.

Psychographic Personal trait -Self consciousness : Aware of oneself in many situations -Optimum stimulation level : Seek more info about and variety in products -Connectedness : Perceive themselves as highly connected with others -Extraversion : Extravert - sociable, Introvert - loner -Neuroticism : Experience negative affect -Need for power : Seek control of one’s environment -Need for affiliation : Friendly with others and establish social relationship -Affect intensity : Experience emotions when exposed to provocative situations -Need for cognition : Think most of the time

Consumption specific personality traits -Market maven : Gather information about the product -Product specific self confidence : Make decision about the product without doubting its decision -Product specific self involvement : Emotionally involved in a product class -Centrality of visual product aesthetic : Overall level of significance that visual aesthetics for a particular customer Behavioral Value People want to use an app because of the value from the app

Lifestyle -People feel stress in their life -People is easy to use app especially millenials and gen x

targeting Men and women who lived in urban cities in Indonesia aged 15 years old until 24 years old in middle to high class socialization. Spend Rp60,000 until Rp300,000 each day and spend Rp120,000 for their telecommunication needs. They are really care to their own self and sociable.

positioning High Feature

Customer Positioning

Low Price

High Price

Low Feature

stakeholder - Telkomsel Adviser, human resource, expertise, to plan, budget, oversee and document all aspects of the specific project - Psychologist Act as supplier for the solution, diagnose and treat individuals suffering from psychological distress and mental illness,They also perform psychotherapy and develop treatment plans - Community Giving feedback, customer potential. conjunction with a group of people in a city or locale that are struggling together against some form of oppression - Media Collective communication outlets or tools used to store and deliver information or data, associated with communication media, or the specialized mass media communication businesses - Shareholder Make a financial investment in the corporation, which entitles those with voting shares to elect the directors -Competitor A market that make a trigger for us to find something that can differentiate us in the market. Find a unique sellling point - Government financial help and administrative. regulate industry and thereby protect the public from environmental externalities - Consultant Working and based on the specific field of expertise. Fixing or improving a particular component of client's

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