Vaseline Petroleum Jelly

NEW PRODUCT DEVELOPMENT

VASELINE PETROLEUM JELLY

SANDRAFI ANISA ROZALINA 19016152

About Vaseline Petroleum Jelly Vaseline Jelly is a genuine skin protector that has been used to protect and help cure dry skin since 1870, and to this day, Vaseline Jelly is effective in treating skin. Vaseline Petroleum Jelly Original is triple-purified and hypoallergenic, and is an ideal product for many uses, including moisturizers for sensitive skin.

Vaseline Petroleum Jelly is a product that can be trusted. Three purification seals guarantee that each Jelly Vaseline jar has been purified not only once, but three times to remove impurities. This is a dermatologist recommended and suitable for use by those who have sensitive skin. Vaseline Petroleum Jelly is also a hypoallergenic scent-free moisturizer that is non-irritating and non-comedogenic (it won't clog your pores). Original Vaseline Jelly has many uses, including personal care, baby care and beauty. Unlike some topical lotions and creams, Vaseline Jelly penetrates the surface layer of the skin and locks moisture to create a protective barrier. By sealing moisture, this helps the skin recover naturally to help dry skin heal. This can rejuvenate dry-looking skin and help reduce the appearance of fine and dry lines. Vaseline Jelly creates a protective barrier that protects the skin against environmental factors, such as windburn and has been used for more than 100 years to protect small wounds, scratches, and burns. Moisturizers for sensitive skin must be soft on the skin, safe and effective to moisturize and protect your skin. Vaseline Petroleum Jelly combines all these properties in one convenient jar. Regular use of this hypoallergenic moisturizer will help treat the skin gently and keep the skin soft and very moist.

VASELINE PETROLEUM JELLY

Market Segment Vaseline Petroleum Jelly targets families, especially those with children. The demographics for this brand include 18-60 years. Women, preferably with children, career-driven single women and always active. Women who like skin and body care are a segment of Vaseline Petroleum Jelly too.

New Technologies Lightweight texture Fragrance Easy-to-use packaging Hygiene packaging Unique and more creative packaging design

VASELINE PETROLEUM JELLY

Financial Target Affordable and can be purchase by the segment so we can increase the quantity sales and increase the revenue 100

75

50

25

0

2019

2024

2029

Goals and Constraints Expansion to other countries Legal of each countries is different Halal label Trademark Good marketing communication

VASELINE PETROLEUM JELLY

2034

2039

Observation Result Vaseline Petroleum Jelly is a product from vaseline that has many functions for skin and body. Vaseline really helps a lot for human live because vaseline jelly has many good impacts to human skin and body. Vaseline jelly has a square or box shape for its packaging. The color of the product is clear but a little bit yellow color on it. Vaseline has blue color on its top of packaging. Everytime we want to use vaseline, we have to use our own hand because we have to dig the product in the packaging. Vaseline can be purchased through supermarket or retail store. Usually the price of vaseline jelly is 30,000 rupiah.

ANNUAL FINANCIAL REPORT / PAGE 6

Respondent 1 Name

: Agisti Handayani

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp1,000,000,-

VASELINE PETROLEUM JELLY

Respondent 2 Name

: Assyifa Fauziah Nanda Putri

Gender : Woman Age

: 20th

Occupation : College student Income : Rp1,600,000,-

VASELINE PETROLEUM JELLY

Respondent 3 Name

: Florentina Vania Santosa

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp2,000,000,-

VASELINE PETROLEUM JELLY

Respondent 4 Name

: Ananda Virya Sundiana

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp3,000,000,-

VASELINE PETROLEUM JELLY

Respondent 5 Name

: Afrazilulla Anyankani Qarira

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp1,500,000,-

VASELINE PETROLEUM JELLY

Respondent 6 Name

: Nabilah Aufaa Maitsa

Gender : Woman Age

: 21th

Occupation : College student Income : Rp4,000,000,-

VASELINE PETROLEUM JELLY

Respondent 7 Name

: Theresia Mega Amelia

Gender : Woman Age

: 21th

Occupation : College Student Income : Rp1,500,000,-

VASELINE PETROLEUM JELLY

Respondent 8 Name

: Resafella Anggreini

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp2,500,0000,-

VASELINE PETROLEUM JELLY

Respondent 9 Name

: Rahma Syifa Safira

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp2,500,000,-

VASELINE PETROLEUM JELLY

Respondent 10 Name

: Muhamad Reza Jaya Negara

Gender : Man Age

: 21st

Occupation : College Student Income : Rp2,000,000,-

VASELINE PETROLEUM JELLY

Respondent 11 Name

: Xena Putri Faira

Gender : Woman Age

: 20th

Occupation : College student Income : Rp2,500,000,-

VASELINE PETROLEUM JELLY

Respondent 12 Name

: Lorenza Kirana

Gender : Woman Age

: 21st

Occupation : College Student Income : Rp3,000,000,-

VASELINE PETROLEUM JELLY

Respondent 13 Name

: Safrina Nurjannah

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp3,000,000,-

VASELINE PETROLEUM JELLY

Respondent 14 Name

: Nando Tifano Roza Putra

Gender : Man Age

: 17th

Occupation : High School Student Income : Rp1,000,000,-

VASELINE PETROLEUM JELLY

Respondent 15 Name

: Anindita Sekar Pinasthika

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp15,000,000

VASELINE PETROLEUM JELLY

Respondent 16 Name

: Dikania Rida Indrawati

Gender : Woman Age

: 20th

Occupation : College Student Income : Rp2,000,000,-

VASELINE PETROLEUM JELLY

Hierarchy Needs

Acceptable packaging of vaseline * Vaseline changes the packaging label design ** Vaseline has not square-shape packaging Vaseline has a good quality *** Vaseline has different type of * Vaseline is made from safe ingredients packaging for several seasons and and not harm body celebration ** Vaseline made from organic ingredients Vaseline has fragrance *** Vaseline is not animal testing * Vaseline add perfume on the product Good marketing communication of vaseline * Vaseline advertises the product use traditional marketing ** Vaseline hires brand ambassador that can engage market *** Vaseline conducts a campaign Vaseline is easy to applied and hygiene * Sloping packaging of vaseline ** Vaseline has a stick in its packaging *** Tube version of vaseline packaging Vaseline has a good texture * Vaseline has not too sticky texture ** Vaseline has lightweight texture *** Vaseline has easy-to-absorb texture and not oily Consistency and good distribution channel of vaseline * All types of vaseline available in Indonesia ** Vaseline has the same price in every store *** All stores has all types of vaseline and has the same affordable price VASELINE PETROLEUM JELLY

** Vaseline add organic essence on the product *** Vaseline has several fragrance Vaseline can give a good impact * Vaseline can moisturize skin ** Vaseline can moisturize and healthier skin *** Vaseline has many function on every body parts Vaseline has different type and size * Vaseline has smaller packaged ** Vaseline has travel size *** Vaseline has many types of size such as family packaged, travel size, regular size, and etc

Importance of The Needs

VASELINE PETROLEUM JELLY