NEW PRODUCT DEVELOPMENT
VASELINE PETROLEUM JELLY
SANDRAFI ANISA ROZALINA 19016152
About Vaseline Petroleum Jelly Vaseline Jelly is a genuine skin protector that has been used to protect and help cure dry skin since 1870, and to this day, Vaseline Jelly is effective in treating skin. Vaseline Petroleum Jelly Original is triple-purified and hypoallergenic, and is an ideal product for many uses, including moisturizers for sensitive skin. Vaseline Petroleum Jelly is a product that can be trusted. Three purification seals guarantee that each Jelly Vaseline jar has been purified not only once, but three times to remove impurities. This is a dermatologist recommended and suitable for use by those who have sensitive skin. Vaseline Petroleum Jelly is also a hypoallergenic scent-free moisturizer that is non-irritating and non-comedogenic (it won't clog your pores). Original Vaseline Jelly has many uses, including personal care, baby care and beauty. Unlike some topical lotions and creams, Vaseline Jelly penetrates the surface layer of the skin and locks moisture to create a protective barrier. By sealing moisture, this helps the skin recover naturally to help dry skin heal. This can rejuvenate dry-looking skin and help reduce the appearance of fine and dry lines. Vaseline Jelly creates a protective barrier that protects the skin against environmental factors, such as windburn and has been used for more than 100 years to protect small wounds, scratches, and burns. Moisturizers for sensitive skin must be soft on the skin, safe and effective to moisturize and protect your skin. Vaseline Petroleum Jelly combines all these properties in one convenient jar. Regular use of this hypoallergenic moisturizer will help treat the skin gently and keep the skin soft and very moist.
VASELINE PETROLEUM JELLY
Market Segment Vaseline Petroleum Jelly targets families, especially those with children. The demographics for this brand include 18-60 years. Women, preferably with children, career-driven single women and always active. Women who like skin and body care are a segment of Vaseline Petroleum Jelly too.
New Technologies Lightweight texture Fragrance Easy-to-use packaging Hygiene packaging Unique and more creative packaging design
VASELINE PETROLEUM JELLY
Financial Target Affordable and can be purchase by the segment so we can increase the quantity sales and increase the revenue 100
75
50
25
0
2019
2024
2029
Goals and Constraints Expansion to other countries Legal of each countries is different Halal label Trademark Good marketing communication
VASELINE PETROLEUM JELLY
2034
2039
Observation Result Vaseline Petroleum Jelly is a product from vaseline that has many functions for skin and body. Vaseline really helps a lot for human live because vaseline jelly has many good impacts to human skin and body. Vaseline jelly has a square or box shape for its packaging. The color of the product is clear but a little bit yellow color on it. Vaseline has blue color on its top of packaging. Everytime we want to use vaseline, we have to use our own hand because we have to dig the product in the packaging. Vaseline can be purchased through supermarket or retail store. Usually the price of vaseline jelly is 30,000 rupiah.
ANNUAL FINANCIAL REPORT / PAGE 6
Respondent 1 Name
: Agisti Handayani
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp1,000,000,-
VASELINE PETROLEUM JELLY
Respondent 2 Name
: Assyifa Fauziah Nanda Putri
Gender : Woman Age
: 20th
Occupation : College student Income : Rp1,600,000,-
VASELINE PETROLEUM JELLY
Respondent 3 Name
: Florentina Vania Santosa
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp2,000,000,-
VASELINE PETROLEUM JELLY
Respondent 4 Name
: Ananda Virya Sundiana
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp3,000,000,-
VASELINE PETROLEUM JELLY
Respondent 5 Name
: Afrazilulla Anyankani Qarira
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp1,500,000,-
VASELINE PETROLEUM JELLY
Respondent 6 Name
: Nabilah Aufaa Maitsa
Gender : Woman Age
: 21th
Occupation : College student Income : Rp4,000,000,-
VASELINE PETROLEUM JELLY
Respondent 7 Name
: Theresia Mega Amelia
Gender : Woman Age
: 21th
Occupation : College Student Income : Rp1,500,000,-
VASELINE PETROLEUM JELLY
Respondent 8 Name
: Resafella Anggreini
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp2,500,0000,-
VASELINE PETROLEUM JELLY
Respondent 9 Name
: Rahma Syifa Safira
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp2,500,000,-
VASELINE PETROLEUM JELLY
Respondent 10 Name
: Muhamad Reza Jaya Negara
Gender : Man Age
: 21st
Occupation : College Student Income : Rp2,000,000,-
VASELINE PETROLEUM JELLY
Respondent 11 Name
: Xena Putri Faira
Gender : Woman Age
: 20th
Occupation : College student Income : Rp2,500,000,-
VASELINE PETROLEUM JELLY
Respondent 12 Name
: Lorenza Kirana
Gender : Woman Age
: 21st
Occupation : College Student Income : Rp3,000,000,-
VASELINE PETROLEUM JELLY
Respondent 13 Name
: Safrina Nurjannah
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp3,000,000,-
VASELINE PETROLEUM JELLY
Respondent 14 Name
: Nando Tifano Roza Putra
Gender : Man Age
: 17th
Occupation : High School Student Income : Rp1,000,000,-
VASELINE PETROLEUM JELLY
Respondent 15 Name
: Anindita Sekar Pinasthika
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp15,000,000
VASELINE PETROLEUM JELLY
Respondent 16 Name
: Dikania Rida Indrawati
Gender : Woman Age
: 20th
Occupation : College Student Income : Rp2,000,000,-
VASELINE PETROLEUM JELLY
Hierarchy Needs
Acceptable packaging of vaseline * Vaseline changes the packaging label design ** Vaseline has not square-shape packaging Vaseline has a good quality *** Vaseline has different type of * Vaseline is made from safe ingredients packaging for several seasons and and not harm body celebration ** Vaseline made from organic ingredients Vaseline has fragrance *** Vaseline is not animal testing * Vaseline add perfume on the product Good marketing communication of vaseline * Vaseline advertises the product use traditional marketing ** Vaseline hires brand ambassador that can engage market *** Vaseline conducts a campaign Vaseline is easy to applied and hygiene * Sloping packaging of vaseline ** Vaseline has a stick in its packaging *** Tube version of vaseline packaging Vaseline has a good texture * Vaseline has not too sticky texture ** Vaseline has lightweight texture *** Vaseline has easy-to-absorb texture and not oily Consistency and good distribution channel of vaseline * All types of vaseline available in Indonesia ** Vaseline has the same price in every store *** All stores has all types of vaseline and has the same affordable price VASELINE PETROLEUM JELLY
** Vaseline add organic essence on the product *** Vaseline has several fragrance Vaseline can give a good impact * Vaseline can moisturize skin ** Vaseline can moisturize and healthier skin *** Vaseline has many function on every body parts Vaseline has different type and size * Vaseline has smaller packaged ** Vaseline has travel size *** Vaseline has many types of size such as family packaged, travel size, regular size, and etc
Importance of The Needs
VASELINE PETROLEUM JELLY