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A global market leader placing brands in the hands of the customer

Software | Supply chain solutions | Specialist services

Our eCommerce software handles over 100m weekly visits

Delivering supply chain solutions to leading global brands

Placing brands into the hands of customers every day in over 170 countries

Providing specialist services to global brands, helping them grow exponentially

Brandpath “at a glance”

Over 18 years experience in connecting brands with consumers

UK headquarters and 500+ employees globally

$5 billion of gross merchandise value delivered through the Brandpath platform

Newly signed customers include 6 o f the largest global electronics brands

Brandpath has delivered an integrated eCommerce platform, which has allowed for a rapid international, multi-site deployment in just a few months.

We now see them as a trusted partner, and since introducing the Brandpath Commerce software platform, we have seen an exponential increase in our direct-to-consumer sales.

Y H Eom — European President

Exceptional international eCommerce opportunity...

...With all the growth coming from online sales

Online cross-border sales skyrocketing

Online sales growing at 4x

$1,046 billion

$920 billion UK

CA

CAGR

DE

2.6 %

IE NL

US

AT

CN

JP

HK

2010

2015

Global spend on digital devices

BR AU

$98 billion

Major brands trending to direct sales model…

...Addressing a fast growing $100 billion opportunity

$59 billion

GR

.7%

10

CA

2010

2015

Global online spend on digital devices

Sources: IDC, GFK, CEA “The Cultural Impact and Economic Opportunity of Cross-Border Shopping”, PayPal 2014

Brandpath powers eCommerce for global brands

$1 trillion market today

Brandpath’s state-of-the-art software platform

Brandpath’s state-of-the-art software platform

Mobile & Wearables $500 billion

TV/Audio/Visual $150 billion

Consumer Electronics $210 billion

Accessories & Other $190 billion

Incremental $500 billion by 2019

Flexible omni-channel eCommerce software platform

Fast roll-out & seamless integration with multi-vendor IT environment

Ability to handle digital and physical products

Multi-currency payment processing, including fraud detection

Connected home Site design, country localisation and content management

Integrated customer account & support

Total global retail market = $13 trillion The Consumer Electronics Market is just the start for Brandpath

Addressable sectors include fashion, homewares, DIY and health & beauty

Brandpath’s value-added specialist services

Digital & add-on products such as licences, subscriptions

Omni-channel integration, in-store/ click & collect

Brandpath’s value-added specialist services Site design, country localisation and content management

Integrated customer account & support

Brandpath’s value-added specialist services

Digital & add-on products such as licences, subscriptions & air-time

Omni-channel integration, in-store/ click & collect

Digital marketing end-to-end service for content management, PPC & SEO

Brandpath’s complete supply chain solutions

Insurance & customer finance

Brandpath's complete supply chain solutions

Multi-market regulatory compliance

Sourcing, configuration, kitting & packaging

Worldwide logistics

Digital marketing end-to-end service for content management, PPC & SEO

Insurance & customer finance

Brandpath's complete supply chain solutions

Multi-market regulatory compliance

Sourcing, configuration, kitting & packaging

Complete inventory management

Returns management & logistics

Brandpath: redefining global eCommerce and supply chain logistics

Global eCommerce ‘in-a-box’ solution simplifying the challenge of delivering multinational eCommerce

Trusted, scalable solutions processing billions of dollars in merchandise

Critical supply chain solution expertise

In-house fulfilment capabilities

Extensive global reach with localised commerce & fulfilment operations

5 3

2

4

1

2

Local eCommerce presence in 50+ markets Global delivery footprint

1

Headquarters in Marlow, UK

2

France, Poland & Romania in Europe

3

Qatar in the Middle East

4

Shenzhen & Hong Kong in Asia Pacific

5

Chicago in the Americas

2

Blue-chip eCommerce software customer base

Strong evidence of explosive growth from existing brand clients

700

Brandpath Commerce Gross Merchandise Value (£ in billions)

600 500 4 00 300 200 100 0

H 1 2016

Others

Note: calendar years; excludes e-fulfilment

H 2 2016

2017

2018

2019

Omni-Channel case study

Over 35k transactions per month

eCommerce software platform case study

1st for global

innovation

Launched UK online store within 8 weeks

The biggest Black Friday /Cyber Monday and Christmas sales

Challenges

Challenges

New eCommerce Channels in Qatar and Turkey

Drive greater direct sales across international markets

Fast-growing market with aggressive competition

Under performance of online sales despite significant marketing investments

Solutions

Results

Solutions

Results

Brandpath implementation 4x quicker & 3x lower cost than competition

Eight week implementation

Brandpath provides full pan-European eCommerce platform

3x increase in b asket conversions 15% improvement in consumer d elivery statistics

Omni-channel s olutions across retail, online and telesales

Roll-out in 17 European m arkets

Feature rich, proven platform, fully integrated with Oracle

First ever Facebook top-up

e-Fulfilment solutions case study

Comprehensive supply chain solution

30k Nexus 5 units shipped in first weekend

Multi-region case study

5x compound eCommerce growth

5m new shoppers within 2 years

Challenges

Challenges

Complex issues relating to compliance, operations and logistics

Global operator brand breaking into new markets

Moving into new and existing markets at a much larger scale

Open up to 50 web-stores in non-footprint markets

Solutions

Results

Solutions

Results

Delivered comprehensive set of supply chain solutions

Awarded Brandpath five new territories including the UK and Ireland

Live in 22 markets with full customer service support

25 key markets delivered quickly

Supported roll-out of Google Play Store in APAC

Successfully re-tendered in 2015 against the largest logistics competitor

Transaction and MOR services with supply c hain management

30k shoppers in 1 day £250+ average transaction value

Large and growing pipeline underpins strong growth projections

Software is undergoing rapid growth and driving profitability

706

CAGR = 119%

706

CAGR = 119%

470

274 144

31 2018

2019

2020

2017

2018

31 2019

71

71

2020

2016

Revenue

2018

2019 2016

CAGR = 155%

11.5 5.9

2016

2018

EBITDA £ in millions | Fiscal year ending 30th April

2019

2020

2016

2018

2019

2020

2016

2019

2020

23.1

CAGR = 99%

15.3

8.1

2016 2019

2018

Revenue

15.3

8.1

2.9

EBITDA

2017

23.1

19.4

2018

44

17

2.9

-0.9 2017

63

Revenue

5.9

2020

27

CAGR = 99%

0.7 2017

2020 2017

11.5

0.7

44

29.7

CAGR = 155%

19.4

2019

6

Revenue

29.7

2018

CAGR = 80%

6 2017

2017

Gross Merchandise Value

17

27 2019

2016

27

41

27

2020

63

CAGR = 80%

53

41

2018

31

2020

95

CAGR = 37%

53

2017

144

2016 2017 2018 2019 Gross Merchandise Value (through Brandpath Commerce Gross Merchandise Value software platform)

95

2016

470

274

144

2016

Gross Merchandise Value (through Brandpath Commerce software platform)

CAGR = 37%

470

274

31 2017

706

CAGR = 119%

274

144

2016

706

470

CAGR = 119%

-0.9 2017 2020

2018

2019

2020

2016

2017

EBITDA £ in millions | Fiscal year ending 30th April

2018

EBITDA

2019

2020

World class management

Funding in support of near-term growth opportunity

Peter Jones CBE President and CEO Peter is one of the UK’s most successful and best-known entrepreneurs Vision of Brandpath to create the first end-to-end eCommerce platform for global brands Broad range of investments span industries from publishing to clothing, toys and FMCG Active philanthropist and campaigner for youth enterprise

Nick Wilcox SVP Finance

Simon Trend SVP eCommerce Software

Previously with Dixons Carphone Warehouse Group where he was CFO of Carphone Warehouse UK and later ran their Dutch and Swedish operations

Responsible for managing several relationships with some o f the world’s leading companies

Responsibility for Brandpath Group’s Finance

Due to Simon’s experience in technology software solutions he is involved in most pre-sales negotiations

Nick is a qualified accountant

Richard Daly SVP International Partnerships

Fergal Donovan SVP Sales & Supply Chain

Has led companies in a diverse range of markets

Previously Managing Director at Ingram Micro UK and VP of I ngram Micro Mobility’s global mobility vendor relations

Formerly CEO of Vodafone Qatar, Vodafone Partner Markets and Vodafone Egypt Over 30 years’ experience in growing businesses around the w orld and previously held senior executive positions with Marks and Spencer and BHS

Leads Brandpath’s Global Sales and Supply Chain solutions b usiness across Europe, Asia and N orth America Also has responsibility for the global sales teams based in E urope, Asia and North America

Existing Facilities

Required Facilities

Software & Services: £5m overdraft (HSBC)

£10-£15m million additional debt financing for the business in support of: • Working capital requirements • Software development • Investment in growth

Supply Chain Operations: £4m overdraft, £20m sales financing facilities (Lloyds)

Supply Chain Operations: £4m overdraft, £20m sales financing facilities (Lloyds) Term: 24 months External round of institutional private equity capital to follow