02. BNI Bank Redesign

Bank Negara Indonesia, is an Indonesian government-owned bank. It has branches mainly in Indonesia, but can also be found in Seoul, Singapore, Hong Kong, Tokyo, London and New York. One of the largest financial pioneers in Indonesia, BNI has a variety of products and services to serve various economic activities.

This project was actually my initiative to re-imagine a more distinctive and modern BNI visual identity, especially on the logo mark.

The aim was to modernize the number 46, the hallmark of Bank BNI's founding year, by creating a sleek, dynamic, and expressive evolution of its shape. I sketched through various possible options and iterations that could lead to the inherent value of a bank, such as growth, percentage, movement. Also capturing a symbol thatʼs simple and flexible enough to be legible across size and backgrounds.

Creating a vibrant transformation without losing the core of its history by giving it a modern touch, such as the change from serif wordmark to sans serif wordmark, and color updates to leverage Bank BNI's heritage while telling a new story of this evolved, brighter, and more dynamic brand.

Visual Language

The function of the logo is extended by applying it as a graphic element that emphasizes bold and dynamic visual direction, becomes a differentiation to be simply essential. A more refined colour palette to reinvigorate and modernize the brand.

Photography

Natural-looking images of people are used throughout to convey BNI Bank's positive and people-centered approach.

Typography

Its identity is supported by the humanistic Acumin typeface that is highly legible across platforms. While maintaining legibility, the new typeface builds a more youthful and dynamic expression of the brand that can be used to create a unique look and feel for the many events that BNI Bank supports.