Hurley Pro 2011

OFFICIAL EVENT GUIDE SPECIAL PULLOUT SECTION

Dane Reynolds.

Photo: HURLEY

Photo: HURLEY

HURLEY PRO OFFICIAL CONTEST GUIDE

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PROJECT EDITOR: Evan Fontaine Produced in partnership with SAN CLEMENTE TIMES 34932 Calle del Sol, Ste. B Capistrano Beach, CA 92624 Phone: 949.388.7700 Publisher: Norb Garrett Senior Graphic Designer: Jasmine Smith Ad Sales/Marketing Director: Michele Reddick Hurley Pro Event Staff Hurley Pro General Manager: Jeb Siqueiros Operations Director: Matt Nuzum (IMG) Event Manager: Jennifer Lau (IMG) Event Coordinator: Tony Wodarck Contest Director: Pat O’Connell Hurley Media: Evan Slater, Evan Fontaine ASP North America Manager: Meg Bernardo ASP North America Media Manager: Dave Prodan ASP North America Head Judge: Jeff Klugel ASP North America Tour Rep: Mike Martin Special Thanks: California State Parks, San Onofre Surfing Foundation, Arrowhead Water, Surfline, FCS, Surfing Magazine, City of San Clemente, Skullcandy

TO THE HURLEY PRO... ...my favorite ASP World Tour event of the year. It’s not my favorite event just because Hurley is the title sponsor (although we’re proud of that fact). No. I love it more than anything because it’s the ultimate level playing field. The place we get to see just how far surfing is progressing every single year.

Think of the lineup. A two-way peak. Cobblestone bottom.

Lined up walls that peel at a perfect speed to do…well, anything you want. And over the decades we’ve watched wild imaginations become reality. From Christian Fletcher’s aerial assault in the late ’80s to Kelly Slater’s rookie dream run in 1990 to Dane and Co.’s assault from all angles last year—surfing’s high-performance progress report begins and ends at Lower Trestles.

2011 Hurley pro official event guide | presented by san clemente times

And those who get the highest marks? They tend to shine on the final exam. Just look at 10-time world champ Kelly Slater, who won the Hurley Pro in 2010 and went on to clinch his unprecedented 10th title two events later.

It’s also a cool place to hang out. Located deep in pristine San Onofre State Park, it still feels like an adventure even though you’re a quick sprint from the Interstate-5. The reason it’s still pristine is due in large part to the efforts of people like Rich Haydon at the California State Parks. Without their help and guidance, the Hurley Pro would not exist.

For those of you who can’t attend, we’re making sure that our digital presentation of the Hurley Pro is maybe even better than the real thing. Log on to www.thehurleypro.com to see a high definition, nine-camera webcast and content-loaded site that gives you a full download on everything happening—both in the water and on the beach.

The Hurley Pro is the ultimate surf fan’s event. Where our favorite surf stars redefine possible over and over again.

Can’t wait to see what they come up with this year.

See you in the lineup, Pat O’Connell Hurley Pro Contest Director

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rules TO PRESERVE BY

Five things not to do while at Lowers, courtesy of California State Parks South Sector Superintendent Rich Haydon

Stay out of the wetlands.

Besides damaging the fragile resources there, you may also encounter dangerous wildlife such as rattlesnakes.

Do not cross the railroad tracks.

Not only is it extremely dangerous, it’s illegal to trespass on the railroad property.

Do not leave your mark.

Don’t litter, vandalize signs and outhouses with stickers or write on paved areas with wax. Enjoy the park, ride the waves, pack out your trash and leave the place just a little bit better than you found it.

No hang-ups.

Don’t place wetsuits, towels or boards on any of the natural vegetation or on trashcans.

Take the opportunity to understand why Trestles is such a special place.

Pause for a moment, take in the beauty, tranquility and sense of the place around you, then try to imagine your experience if the Trestles area of San Onofre State Beach were something other than a park.

Looking at Lowers today, it isn’t hard to imagine what the California coast looked like 200 years ago. Photo: HURLEY

EVERY COUNTS 10 Ways to connect the drops, according to Evan Marks of The Ecology Center

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he average Southern the water saved in transCalifornian’s daily waport and storage, locally ter footprint exceeds grown organic food spares 1,800 gallons, which our water supply from includes all the water it pesticides and other poltakes to manufacture and lutants. GALLONS SAVED: transport food and other 150 per day products. But there are 2. Purchase—and plenty of ways to connect use—a reusable water the drops. Saving water, bottle. Between the even a little bit at a time, manufacture and transcan make a huge impact port of bottled water, it on the health of our watakes nearly seven times tersheds and the environthe amount of water inside Evan Marks of The Ecology Center. ment as a whole. the bottle to make the Photo: Eric Van Eyke The Ecology Center bottle itself. GALLONS and Hurley H2O are dedicated to inspiring SAVED: 6 per day everyday ecological solutions that keep our 3. Turn off unnecessary lighting watersheds healthy and ensure a robust and replace incandescent bulbs with water supply for future generations. Global CFLs or LEDs. Most of our electricity is water challenges are not impossible to solve, generated from steam turbines, meaning it and we can start by paying a little extra attakes water to make electricity. The more tention to our everyday behaviors. efficient the bulb, the less energy you use 1. Grow your own fruits and veggies and the more water you save. GALLONS or buy seasonal, organic produce from SAVED: 5 per day your local farmer’s market. Aside from 4. Place a brick in your toilet tank.

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Left: The Ecology Center in San Juan Capistrano.

Right: Mark’s new mobile water shed. Photos: Courtesy

By displacing tank water, you reduce the amount of water used in every flush.

GALLONS SAVED: 2 per day 5. Install a drip irrigation system, landscape with native plants and apply mulch. Native and drought-tolerant gardens need less than half the amount of water required by grass lawns and none of the fertilizers or pesticides. GALLONS SAVED: 150 per day 6. Only wash full loads of laundry and retrofit your clothes washer to irrigate your lawn. Switch to biodegradable, phosphate-free detergent that won’t lead to pollution of our water bodies. GALLONS SAVED: 40 per wash 7. Turn the faucet off while brushing your teeth. This one is a no-brainer. Let’s not use water if we’re not really using it.

GALLONS SAVED: 8 per day 8. Take care of the things you have so they last longer. It takes water to

For more info, visit The Ecology Center at 32701 Alipaz, San Juan Capistrano or TheEcologyCenter.org. If you are interested in bringing our mobile water footprinting exhibition, “The Water Shed,” to your school, email info@theecologycenter.org to schedule an event.

make new things—clothes, iPods, toothbrushes—so choose your purchases with care. Functionality and practicality always make for good design. GALLONS SAVED: 100s per day 9. Swap a meat-based meal (or two) for a veggie-based meal each week.

Aside from the water animals drink, it takes lots of water to grow their feed and process their meat. Taking a step down the food chain leads to big water savings. GALLONS SAVED: 2,000 per week 10. Wash your car at a commercial car wash. A commercial car wash uses less than half the water of the average at-home wash and requires pre-treatment before being sent to the municipal sewer system. GALLONS SAVED: 50 per wash

2011 Hurley pro official event guide | presented by san clemente times

LOOKS LIKE THEY’VE

MADE it Three new faces enter the ASP Top 32 at the mid-year cut-off

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t’s a brutal process and, judging from some surfers’ public opinions (ahem, Bobby Martinez), it isn’t exactly wholly embraced.

But rules are rules, and after last week’s Quiksilver Pro in New York, the world’s best have officially reshuffled as the One World Ranking system goes into effect. Sadly, we’re forced to say good-bye to a couple of surfers—CJ Hobgood, Gabe Kling, Adam Melling and Martinez—but we also get to say hello to three new ones. Fans, meet these guys. These guys, meet fans. Lots of them.

Yadin Nicol

25, Margaret River, Australia

• Missed making the World Title Tour by a

fraction in 2008 when he lost in the quarterfinals (one heat short of qualification) at the O’Neill World Cup at Sunset Beach on the North Shore.

• This spring he moved up 30 crucial spots in the One World Ranking by making the final of the Telstra Drug Aware Pro held at his home break in Margaret River, Western Australia.

• Breezed through this year’s Nike US Open of Surfing with huge airs and high scores— until the final against Kelly Slater, where his combined heat total was 2.57.

• Loves his Yorkshire terrier, Eva, dearly.

He even brought her onstage during the US Open awards ceremony. The dog barked, “Why didn’t you catch a wave?”

Yadin Nicol finished the first half of the year ranked No. 27 in the world. Unfortunately he’ll miss much of the second half after severely breaking his leg. Photo: HURLEY

• Recently broke his fibula while chasing

typhoons in Japan and won’t be surfing in Lowers. He’ll be out for four to six months, putting a serious damper on his ASP World Tour qualification campaign.

Miguel Pupo 19, São Paulo, Brazil

• Comes from a family of serious surfers:

dad, Wagner, was a multiple-time Brazilian national champ. His little brother’s already racked up a few national titles himself.

• Knows how to win at Lowers. He took

down a stacked field during the Nike 6.0 Lowers Pro there this spring. He kept his

It didn’t take long for Miguel Pupo to find his way on tour. The 19-year-old finished the first half at 28th in the world.

Photo: HURLEY

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trophy, the gold railroad spike, safely in his pocket for two weeks after the event.

• Really loves Denny’s diner. Tried to go

there for his victory meal after Lowers but had to resort to Carrows instead.

• Generally stoked on life, Brazil, surfing

and traveling as witnessed by his permasmile and the abundance of exclamation points in his tweets.

Gabriel Medina 18, Maresias, Brazil

• He is the youngest surfer to ever win a

six-star event. At age 16, he won the 2009 Maresia Surf International.

• Won the Lacanau Pro Junior in France in

August. And not only that, but he won every single heat on his way to the podium.

• His favorite number is 10 — or it sure

seems that way as he posted three of them in 2009 during the King of the Groms and then three more last month at the Lacanau Pro Junior.

• The young Brazilian disproves the “you are what you eat” theory since he succeeds on a steady diet of junk food.

• He strongly opposes the name Gabe. It’s

Gabriel, so get it straight because you’ll no doubt be hearing it a lot; and most likely next to the number “10” or the words “first place.”

Gabriel Medina is the big name of this year’s class. He rose to 16th in the world and will look to translate his phenomenal talent to the World Tour. Photo: HURLEY

2011 Hurley pro official event guide | presented by san clemente times

Photo: HURLEY

LET’S GET

DIGITAL There’s never been more ways to watch The Hurley Pro

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THE YEAR OF THE

ATHLETE

Rolling out the red carpet for the world’s best surfers

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n 2010, the Hurley Pro was voted the best event of the year on the ASP World Tour—not by the media or the ASP, but by the surfers. With athlete treatment an even higher priority at this year’s Hurley Pro, look for Hurley to re-set the standard for athlete hospitality.

Valet parking will continue at this year’s event. Parking at a surf event has never been easier, with a reserved spot (based on a surfer’s world ranking) and private shuttle to the beach, there’s no headaches (or excuses)

about getting there on time for your heat.

If there are similarities between this year’s athlete area and, say, an NBA locker room or MLB clubhouse, it’s by design.

Each surfer has a personal locker complete with board racks and a space to hang contest jerseys and clothes. Back again are the personalized jerseys with surfer ranking on the back. And, if surfers want or need anything (within reason) during the event—tickets to a concert, a game or Disneyland—Hurley has a concierge for that.

Other notable athlete perks include: private dressing rooms, hot showers, ding repair and a personal training slash warmup area that features stationary bikes, yoga mats, stretching chords, exercise balls, etc.

What does this mean for us, you might ask? Think of it this way: The better the top surfers are taken care of on land, the better they’ll perform in the water. In other words: Look for the world’s best to take it into the stratosphere in 2011.

et’s be candid here: traveling to Lowers to watch a contest is a mission.

There’s the parking. The long walks.

The shuttle wait. The limited cobblestone space. All worth it, but there are other ways to enjoy the Hurley Pro without all the hassle. And those ways—on your TV screen, monitor or smart phone—will be better than ever. More than 1 million people are expected to tune into the 2011 Hurley Pro webcast for live coverage of the event at Lowers. The stream will come through in full 1080i high definition and will feature nine unique camera angles, six of which will exclusively cover the drama unfolding in the water. Expect split screen comparisons of waves, multiple angle instant replays, heat recaps, a Portuguese feed for our Brazilian friends and Daily Highlights.

In addition to the live webcast on www.hurley.com/hurleypro, the event will also air live on Oceanic Time Warner Hawaii, Time Warner LA, San Diego and Desert Cities, ESPN Brazil, FUEL TV Australia, Europe, Middle East and Africa.

But, there are those who aren’t in front of a computer all day or don’t have the appropriate cable package, and believe it or not, don’t live in regions where live coverage is offered. Enter the Hurley Pro App. Put it at the top of your “To Download” list. Remember, no streaming and driving (Hurley’s not responsible for any accidents as a result of our App’s awesomeness).

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For our friends and followers Facebook http://www.facebook.com/hurley

Twitter @hurley and @hurley_girls

Hashtag #HurleyPro

Tumblr hurleygirls.tumblr.com Photo: HURLEY

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2011 Hurley pro official event guide | presented by san clemente times

CARD Check in, Win stuff

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he world we live in is hyper-connected (yeah, we saw your Facebook check-in at Pipes Cafe; oh, and we got your tweet about it, too)—we know what you’re doing, when you’re doing it and who’s there with you. Running with this idea, we bring you the Hurley Pro Score Card, which gives your social media musings purpose. Now you can pollute your friends’ streams and feeds with check-ins and tweets for a perfectly logical reason—free stuff.

HOW IT WORKS: Grab your Hurley Pro Score Card at the event.

Dial in your card with your social network info.

Photo: HURLEY

Scan, share, score prizes.

Hurley Pro Retail Store

San Onofre State Beach - Lower Trestles, California

H2O Booth

San Onofre State Beach - Lower Trestles, California

Hobie

100 S. El Camino Real, San Clemente, California 92672 10% Off any Hurley product

Skullcandy

724 S. El Camino Real, San Clemente, California 92672 Get a gift with any purchase at the Skullcandy store

Duke’s

204 S. El Camino Real, San Clemente, California 92672 20% Off any purchase (excludes alcohol)

Hapa J’s

2016 S. El Camino Real, San Clemente, California 92672 5% Off any purchase

Pipes Cafe

2017 S. El Camino Real, San Clemente, California 92672 10% Off any purchase

Fisherman’s Restaurant/ San Clemente Pier

611 Avenida Victoria, San Clemente, California 92672 With purchase of any entree, receive complimentary prawn cocktail

Rose’s Sugar Shack

2319 S. El Camino Real, San Clemente, California 92672 15% Off any purchase *Prizes are only offered as long as supplies last

ARTFOR SURF’S SAKE

The Art Wall—a different take on the Hurley Pro

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ook to the right of the event scaffolding at the Hurley Pro and you’ll immediately notice a collection of wheat-pasted photos with a different mood. Those photos, taken by legendary artist/ photographer/writer Craig Stecyk, will show you things you won’t see on the webcast. Expressions. Moments. Cute, furry animals.

Stecyk is the master at capturing the unexpected, and his work will be displayed daily at The Hurley Pro art wall. The Hurley Pro can’t wait to see what Mr. Stecyk will do with it.

2011 Hurley pro official event guide | presented by san clemente times

ON FOR

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What generation has the advantage at the Hurley Pro?

At 39, Kelly Slater’s surfing continues to evolve, leaving him—yet again—within striking distance of another World Title. Photo: HURLEY

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he winds of change are stirring once again. If you haven’t already noticed, there’s a growing legion of 18-and-under surfers with the real ability to topple the world’s best in a heat. Their secret? Turning the aerial from an exclamation point to the sentence itself. Never before has it become such a functional, high-percentage part of surfing a heat. At Lowers, that fact is only amplified and can’t necessarily be replicated by a handful of the Top 10. But that doesn’t mean kids like Gabriel Medina and Miguel Pupo will automatically fly through their heats. Here are takes from a few of the industry’s most insightful observers on how the new generation will stack up against the establishment at this year’s Hurley Pro.

Chris Gallagher, current coach of many World Tour standout surfers

If it were up to me, I would tell the youngsters to control priority and wait for the biggest, best sets. But, being young, they might want to ride a ton of waves to keep a rhythm, reduce nerves and hope they end up on the bombs and complete their big maneuvers.

When it comes to Kelly Slater’s approach at Lowers, he will do what he always does. Surf better than everyone else, get an early lead, keep the pressure on and watch his competitors crumble.

It’s going to be an amazing event, especially since it’s the first stop after the midyear cut off.

Some great young rookies will be coming in as lower seeds, going big and launching airs with nothing to lose. It’s so cool that 17-year-olds and 14

40-year-olds are equally relevant in our sport.

It makes for great matchups, story lines and is inspiring for everyone.

This year’s matchups should be fun to watch and could really affect the title race. Let’s just pray for swell!

Shane Beschen, former World Tour standout, coach and San Clemente local

There are going to be some amazing matchups this year. The young guys like Gabriel Medina and Miguel Pupo will be new faces on tour, in there mixing it up with crazy airs.

When it comes to both groups of surfers [the youngsters and the veterans], I think they are both challenged in different ways. Guys like Slater, Joel “Parko” Parkinson and Mick Fanning have the power surfing down, but will need to step up to the table when it comes to the big airs. And at the same time, guys like Medina and Pupo have their big airs dialed in, but are going to have to try and mix in some power moves if they hope to make it past the veterans.

Whoever gets the best waves at Lowers and capitalizes on them by combining power carves with big airs will come out on top in the end.

But I wouldn’t bet against Slater right now.

He’s starting to get all the airs dialed and is one of the best power surfers out there. The guy is incredible and keeps proving he can win in anything from 2-foot Huntington Beach to 15-foot Teahupo’o. It will be tough for anyone to stop his momentum at this year’s Hurley Pro.

Kolohe Andino, more so than any other surfer 20 or under, embodies the change presently washing over the sport.

Young and confident, and capable of winning anywhere—especially in his backyard at Lowers. Photo: HURLEY

Mike Parsons, big-wave legend

and current coach of San Clemente’s rising superstar Kolohe Andino We’re going to see some great, classic matchups this year at Lowers. Depending on the surf, anyone can win. If it’s small, look for guys like Pupo, Medina and Yadin Nicol to do well—boosting airs on whatever they can find.

If it’s big, 6-foot roping rights like last year, I think the guys like Slater, Parkinson and Fanning will be the ones to beat since they’ll have more room to move around, do more than just airs and really utilize the whole wave with their rail surfing.

In order to win, the young guys need to commit and attack the first section of the wave with big moves to expose the veteran’s weaknesses. By making a statement right off the bat

and not playing into the veteran’s games, they’ll have the opportunity to go right at the older guys with something they are unable to do.

When it comes down to the actual wave, Lowers is a lot different than something like Huntington. It allows surfers to draw more lines and win with maneuvers other than one big air. The judges will be looking for a complete performance—something like a big air on the first section linked with some aggressive turns all the way through and a strong finishing move on the inside.

Whoever makes the most mistakes—doesn’t land their big airs, bobbles on a turn or is surfing with poor style (which a wave like Lowers can really expose)—will be penalized by the judges. The airs are risky, but that’s what it’s going to take for the younger guys to win at this year’s Hurley Pro.

2011 Hurley pro official event guide | presented by san clemente times