Pei Shan's Portfolio 2021

JOURNAL

2021 设计日记 san design portfolio

content ADVERTISING design 设计 & ART

illustration

绘画

BRAND设计 identity

动态 MOTION graphics

设计

PACKAGING design

设计 PUBLICATION design

剪辑 PHOTOGRAPHY editing

广告设计

ADV ERTI SING design A walkthrough of San’s attempts on incorporation of both elements of illustration and advertisement together.

Nature’s Hidden Treasure with ACA championships and Wetlands Malaysia

The story represented in the poster was a family who went into wetlands for a trip, but while everyone else were either busy with work, being selfish and careless, only the young daughter notices the state of the wetlands and how it was not being noticed by anyone at all no matter how much she calls out for her family.

This is San’s entry for the ACA championships Malaysia 2019 which got her into top 30, making her egligible for the final round of the competition.

application

Bats- Helpers of Nature A PSA to let people know that bats are more good than bad.

Illustrations on how bats helped nature is illustrated on the poster alongside a drawn bat. Infos regarding each benefits of bats to the nature is written in the poster as well.

Public Service Announcement- to let people know that bats are more good than bad.

application

Prevention is Better than Cure with ACA championships and Breast Cancer Foundation

30 women in the poster- and one of them might be the one out of 30 women that is diagnosed with breast cancer. The point of the poster is to let the viewers know that how common this disease is among them and people they know, possibly making them more aware of this issue.

application

It’s a Creative Thing Competition poster

Designs to promote creative short film competition by IACT College. The design is bold and illustrative to attract viewers’ attention.

The illustratin depicts a boy holding the camera, as if the camera was bursting with lights and starssignifying the dreams that hold within the camera.

application

Other advertising design works

&

ART illustration 插画绘图

Showcases of Sans’ illustrations from various mediums such as digital application, acrylic art, pencil art and watercolor.

Butterfly Dreams My depiction of dreams

This digital painting depicts a women portrait with nature elements such as butterflies and flowers. The theme is very dreamy and soft, with pastel colors and smooth painting.

application

Lights of a thousand Lanterns contest entry

The painting depicts best friends sitting alongside while enjoying scenes of lanterns at the sea.

application

Into the night

Illustration for color pencil packaging

An illustration San did for college’s packaging design assignment. The color theme is vibrant and the lineart style is sketchy to bring the illustration closer to the subject of color pencils packaging.

application

Designer Slash Artist It’s San.

This Illustration depicts San and what she is as a designer. This is also her ideal lifestyle and working space.

application

Other illustration works

品牌设计

BR AND identity San’s take on projects related to brand images, presenting logos, concept and designs.

Sprout Final year exhibition of Graphic Design students in IACT

SPROUTS EAGERED TO SPROUT

A story of seventeen passionate individuals, eagered to show the world how much they have growned.

Project : Sprout captures the very moment we all breaks free from the greenhouse.

We are all unique, with different stories and motivations that pushes us forward ahead. We are all special, with different aspirations and design styles.

However different we are, ultimately we were all with the same purpose: To be great designers.

LOGO DESIGN

The seed logo at the alphabet ‘’O’ represents us, breaking out from the shell and sprout, just like the seed in the logo.

Green is associated with health, tranquility, power and nature.

PRIMARY COLOR PALLETTE

#D1E4BA #8CC581 #FFFFFF

The ‘ SPROUT’ primary colours are Green and Solid White.

These colours are used in the logo and are very strong visual feature of the brand.

#4A7142 FONT

Poppins Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

WEBSITE DESIGN

Website at dunked.com,.

Instagram page of SPROUT, which promote works by the group of final year students behind this instagram.

Posts with unified designs to promote the exhibition and fund it using merchandises sales.

VISIT SPROUT INSTAGRAM

https://www.instagram.com/sprout.20/

est xxxx

Scoop by Scoop Mock up designs for logo

Scoop by scoop is a brand focused on making and selling protein shakes. The concept of the brand is bright and energizing, hence the use of lighter colors and bright illustrations.

est xxxx

Bee + protein shake

PRIMARY COLOR PALETTE

#254F4A

#99B97E

#D7EAC7

FONT

azonix

application

#F7D388

Other works

BOX VISUAL VIDEOG RA PH Y A N D DES IG N

HOO PEI SHAN PR O J ECT D ESI GN ER VIDEOGRAPHY ADVERTIS ING DES IGN MOTION GRAPHICS B RANDING PORTFOLIO DES IGN

+60 1 1 3 9959989 pe is h a n .box vis u a lbv@ gma il.com

b o x visua l. bv@g m a il. co m

Angie Bites handmade traditional biscuits since 05’.

MOT ION graphics

图形动态

Some of San’s works related to motion graphic works.

Moonchild A motion graphic lyric video

This is a music video made for a college assignment.

In the video, illustrations were made for the presentation of the meaning behind ‘moonchild’, the song chosen for this assignment. This is also San’s first time making a lyric video.

This is the first scene of the video.

application

CHECK THE VIDEO

https://www.youtube.com/watch?v=oGQWr8iiia8 &ab_channel=SanIllustration

Awake Vector motion graphic video of a story

First ever assignment involving motion graphics. A series of features in Adobe After Effects is included in the video as well while it continues to tell the story.

application

CHECK THE VIDEO

https://www.youtube.com/watch?v=oDSqbaODb As&ab_channel=SanIllustration

Racism in Malaysia A short video to explain the situation of racism in Malaysia

This is a group project involving 5 people, with San as the person that illustrate characters as well as making the motion graphic video to present this.

Research and stock images : Chesney and Dionne Script and voiceover : Amanda Illustrations : Lianne and San Motion Graphics : San

application

CHECK THE VIDEO

https://www.youtube.com/watch?v=0tCvcVzBiyg& ab_channel=SanIllustration

Other works

CHECK THE PLAYLIST FOR ALL WORKS

https://www.youtube.com/playlist?list=PLSdWDr b5dqATizuazmr9kyr-JW7r9L_8I

PA CKA GING design

包装设计

Packaging designs created by San, some of which includes designing the layout and the shape of the packaging as well.

Colorland pencils Colorpencil Packaging mock ups and creation for packaging class.

COLORLAND PENCILS

For this assignement, a self-drawn illustration is required to be displayed on the packaging itself. Students are also needed to create the packaging suitable to store all of the color pencils, taking account into the storability and aethetics.

Template/Layout is chosen after countless of mock ups and modification. Illustration is then completed and placed in the template.

Illustration made for the packaging.

application

Le Labo Soaps San’s first attempt on designing and creating packagings.

Le Labo is a luxury brand with unique clean designs.

This packaging is for their soap products, featuring them in macaroon-inspired packaging as the soaps are four times tinier than their normal-sized soaps.

Individual logo designs for different scents.

Layout designs for the packaging of each individual soap.

A total of 6 soaps in the primary packaging.

The packaging looks very similar to macaroon packaging. Colors used for the packaging are in maroon colors, each representing scents of rose, lavendar and lemon.

application

Love Pink Food Packaging created and designed for Love Pink Food during internship

Love Pink Food was a cafe based in Singapore. They served healthy food and wanted to present their food in the best appetizing way they could. Love Pink Food also wanted to promote their stance in helping the environment, hence their choice for eco-friendly packaging.

Process of testing out and making of packaging for the bento box.

The packaging itself is big, hence it take’s a lot of effort to make mock ups and test out the application of the box, making sure the measurements are correct before the mass produce.

The client also prefered to not have any glue application, and requested packaging design that they can assemble themselves easily.

This part can be folded and locked onto the same part at the opposite, making sure the packaging is secured.

This is the basic layout for first part for the packaging. Both parts have the same mechanics with slightly different measurements to ensure the tightness and secureness of the packaging when closed.

Designs applied on the packaging by San. The client had the idea on how they wanted the design to turn out like.

application silhoutte cameo

Other works

Imagine Food Packaging designed for Imagine Food during internship

Imagine Food is a chap fun restaurant based in Malaysia. The design intended is retro-themed as the restaurant had the same theme as well. Vinyl record is used as the main subject graphic in the design and it was designed to look like plate.

Colors used is retro-ish red, along with the faded pattern which is widely used in retro designs.

application silhoutte cameo

书籍设计

PUB LICA TION design

Publication works that includes picture book, magazine, as well as brochures.

NOTCOT Magazine College project on NOTCOT’s publication design

A design magazine, featuring the collaboration between traditional and digital art media, Articles included in the magazine does not belong to me, credited to the authors from the source.

Content page.

An interview article about San.

Answers of the. interview taken from source on Youtube.

The cover page illustrated by San via watercolor medium, and then scanned+ modified digitally.

Answers of the. interview taken from source on Youtube.

Product review article- photos included in this article belongs to San.

This article was written and researched by San.

Subscription page at the end.

Dusk Till Dawn Final year project

Dusk till Dawn is a picture book that appeals to both children and young adults.

The unique layout of the picture book allows readers to experience the story in 2 perspectives., with the ending at the middle page of the book, which connects both stories together. This allows the readers to have different understanding towards the story as they grow older and experience more emotionally.

application

CHECK FULL BOOK HERE

https://issuu.com/san_illustration/docs/dusk_ till_dawn_picture_book__web_view_

Other works

拍摄剪辑

PHOT OGRA PHY editing San’s attempts on photography. Most of her works revolves around product shooting.

See no Evil, Say no Evil, Hear no Evil Portrait Photography

A collection of photos- Innocence in contrast with the bright paints that signifies evil.

application

Other works