What is SMO and How to Run a Successful Social Media Campaign

What is SMO and How to Run a Successful Social Media Campaign

What is SMO and How to Run a Successful Social Media Campaign

SMO Services ď ś Social Media Optimization (SMO) refers to the process of increasing the social presence of your company or business. Like SEO, Social Media Optimization services play a crucial role in the success of a website. It is very important as nowadays 90% of the population turn to social recommendations for buying products online. But there is a fundamental difference between SEO and SMO. While SEO is a keyword-based service, SMO depends on content; and a combination of these two leads a brand to success.

What is SMO and How to Run a Successful Social Media Campaign

SMO Companies ď ś SMO services in India is on the rise and a large number of social media optimization companies have started offering different kinds of social media packages to its clients. But how to make Social Media Optimization (SMO) happen?

What is SMO and How to Run a Successful Social Media Campaign

 Given below are certain tips to help you run a SMO campaign successfully:

Set you Goals  It is important for you to know your objectives and what you want to achieve from the SMO campaign – reputation, sales, target traffic, charity, and page views.

What is SMO and How to Run a Successful Social Media Campaign

Increased Link-Ability ď ś In order to optimize a site for social media presence, you need to increase the link-ability of your content. Having a blog of your own is undoubtedly a great step to enhance your link-ability. However, you can also do it by creating white papers and thought pieces.

What is SMO and How to Run a Successful Social Media Campaign

Content Tagging ď ś Make sure to include relevant tags in your web pages so that they come up automatically when people go to tag your site.

What is SMO and How to Run a Successful Social Media Campaign

Make your Content Accessible ď ś Since SMO is a content-based campaign, make sure that your content can be easily viewed through short links. This way your content travels faster and reaches out to the masses quickly.

What is SMO and How to Run a Successful Social Media Campaign

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