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Samar Thakur Portfolio 26

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Samar Thakur

Introduction

About me

I’m a social media marketer with experience in digital marketing, content creation, and brand growth. I’ve developed strong skills in communication, content planning, and meta ad campaign execution, with a clear and structured approach to managing work.

I’ve handled social media management, content production, and event coordination, working closely with diverse audiences. This has helped me build adaptability, consistency, and audience understanding in fastpaced environments.

I’m driven by creating engaging content, meaningful audience connections, and impactful digital presence. Always focused on learning, improving, and delivering results through creative and strategic thinking.

SocialMedia Management&

Currentlyworking:

Social Media Marketer at SocialZilla Services

SocialZilla is a digital marketing agency focused on building strong online brands through performance marketing, content strategy, and data-driven growth. The agency works with multiple clients across industries, helping them scale their social media presence, website performance, and paid advertising efforts through a combination of creativity and analytics.

At SocialZilla, I manage end-to-end digital marketing operations for 12+ clients, handling everything from social media management and content creation to performance marketing and SEO. I plan and execute Meta ad campaigns (₹1L–₹2L/month) with a focus on ROI, conversions, and audience targeting. I create high-performing reels, creatives, and campaigns that drive organic reach and engagement, while also managing on-site and offsite SEO to improve visibility and rankings. My role also involves working with Google Analytics, Search Console, Merchant Center, and Tag Manager to track performance and optimize strategies. From video editing and content production to website backend management and brand positioning, I handle the complete digital ecosystem, consistently delivering growth, engagement, and measurable results.

socialzilla.in

Grayscale ProjectPortfolio

I started my own clothing brand, Grayscale, as a personal project to explore design, branding, and digital marketing first-hand. Within the first month, the brand crossed 1,00,000 views , grew to over 870+ followers organically, and sold over 70+ articles in 1 month.

Building this project from the ground up helped me understand audience engagement, content strategy, and the effort it takes to create a strong visual identity.

ProjectPortfolio

Durga Sweets Corner

I started managing social media for Durga Sweets Corner as a project to build and scale a local food brand’s digital presence from scratch. Within the first month, the page gained 300+ followers organically and achieved 1.5M+ views on the professional dashboard, contributing to increased sales, stronger brand establishment, and a growing social media presence.

Working on this project helped me develop a strong understanding of content strategy, short-form video creation, and audience engagement. From ideation and shooting to editing, posting, and influencer collaborations, I handled the entire process learning how to create consistent, highperforming content and build a visually appealing brand identity.

Jule’23-Nov’23

I supported young children at an NGO through interactive learning, emotional guidance, and small group activities, while also assisting with event coordination and community engagement efforts.

PsychologyWork Experience

Nov’23-Feb’24

May’25-Jan’26

I engaged with elderly residents at an NGO, offering companionship, assisting with daily activities, and helping plan recreational programs that supported their social and emotional well-being.

Worked under the supervision of Dr. Nimisha Kumar, Founder of Ascend PsyCare and President of IACBT, contributing to social media management, event planning and coordination, and case study work.

Brigade

1

Supported website backend tasks and created social media content (reels, creatives, carousels), while assisting in pop-up sales and onground outreach to drive customer engagement and brand growth.

I supported sales operations and customer relations, handled social media marketing and campaigns, conducted market research, and helped the team develop effective marketing and sales strategies.

Led marketing and sponsorship outreach, developed promotional strategies, managed social media campaigns, and coordinated across departments for smooth event execution.

www.ambiencepublicschool.com

EducationalBackground

12th Grade CBSE

2021

National Institute of Open Schooling Boards: 86%

B.A. Applied Psychology

2022-2025

AIPS | Amity University, Noida

CGPA: 8.4

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