Pharmacompliance Infokit 2017

INFORMATION KIT

THE KENYA PHARMACEUTICAL REGULATORY COMPLIANCE CONFERENCE

JULY 25 – 26, 2017, RADISSON BLU HOTEL, Nairobi - Kenya

Compliance best practice for the pharma and medical devices industry. www.pharmacompliance.co.ke

ABOUT THE CONFERENCE Compliance best practice for the pharma and medical devices industry.

Compliance in the pharmaceutical industry is a critical issue, particularly in Kenya. Pharmaceutical companies across the globe face unparalleled challenges in the dynamically changing clinical, regulatory and business landscape. As regulatory scrutiny of the Pharmaceutical industry continues to intensify, compliance teams face increasingly complex challenges related to Legal Frameworks and Compliance, Effective Third Party Compliance Strategies, Best Practice Compliance Strategies, Internal Controls and Risk Management, Complexities of HCP interactions.

The inaugural edition of the Kenya Pharmaceutical Regulatory Compliance Conference will provide a venue for industry experts, policymakers, manufacturers, distributors, retailers and inventors to discuss and debate the challenges they face as well as explore new strategies.

This event therefore gives

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compliance and risk professionals an unparallel opportunity to interact with the leading minds in the industry about the current state of laws and technology and government oversight and more, as the event format which includes panel discussions, debates, workshops and exhibitions will also throw light on the direction

the industry will take in the future – making it all the more important for today’s Pharmaceutical professionals to actively take part in this conference.

Apart from the Conference, corporate organizations and businesses in the different sectors of the pharmaceutical industry will also showcase their products and services to the delegates and stakeholders attending the conference.

The participating exhibitors will be looking forward to meet the stakeholders in the pharmaceutical industry across the East African region as well as invited groups, targeted business interests and

entrepreneurs, so as to network, seal deals and broaden their clientele.

The conference will be highlighted by quality presentations and submissions from different speakers drawn from the regulatory bodies in the pharmaceutical industry and government at large.

Delegates are drawn from the broader pharmaceutical

industry, with a special focus on leading managers, officials and stakeholders who are directly involved in the following key areas of regulatory compliance in the pharmaceutical industry;

þþ Legal affairs and general counsel

þþ Compliance and ethics

þþ National government

þþ Commercial Operations/Marketing þþ Medical Directors

þþ Commercial operations and marketing

þþ Corporate responsibility

þþ Poisons and drug affairs

þþ Information Technology

þþ Quality control

þþ Regulatory affairs þþ Corruption and risk management þþ Corporate responsibility þþ Heads of governance þþ County governments

This event gives compliance and risk professionals an unparallel opportunity to interact with the leading minds in the industry about the current state of laws and technology

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WHY THE CONFERENCE The Conference is organized by the Ministry of Health’s Pharmacy and Poisons Board and managed by Standout Ventures East Africa.

The Pharmacy and Poisons Board is a key government agency that enforces regulations and laws in the pharmaceutical sector. In recent years, the Board has had to battle cases of malpractices in the industry, with certain incidents reported in the Kenyan media.

What has emerged from review and audit done by the board is that there are obvious loopholes in the regulatory framework that may have been exploited by unscrupulous people at the expense of industry best practices and regulatory compliance.

The audit also reveals an obvious need for greater industry cohesion and engagement among peers to ensure regulatory procedures are observed at all levels of practice.

It has also emerged that the board has in the past lacked strong governmental regulatory enforcement mechanisms to weed out illegal business activities in the country. In many instances, the Board has successfully stopped reported cases of malpractices, but it is still overwhelmed by some cases of noncompliances.

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This is more than just a conference. It is fresh, innovative and genuinely engages the audience.

However, this has only given the board the impetus to craft all possible strategic tools to combat noncompliance with regulations in the industry. This conference is a great step towards engaging the greater pharmaceutical stakeholder fraternity to help fight compliance vices and to encourage greater enforcement of the regulatory framework.

It emerges that lack of compliance breeds fertile ground for potential risks to the lives of the very people the industry is supposed to serve; the general population. In the absence of compliance, and in the occurrence of wanton contravention of regulation, the general population is placed on a precarious situation of danger from use of substandard medical equipment and treatment therapy.

This conference is a first step to ensuring the entire industry rallies around the need to overcome regulatory challenges together, as stakeholders seek common fronts and solutions through which to streamline regulatory practices in the sector.

This is more than just a conference. It is fresh, innovative and genuinely engages the audience.

It is not in doubt that counterfeit drugs and medical supplies have found their way onto our pharmaceutical shelves, sometimes with the collusion of stakeholders – and at other times by the lack of proper screening and verification procedures and processes. Either way, the population will always be at risk if regulatory practices are not enhanced and tightened.

This, perhaps, is one industry whose failures would reverberate beyond boardrooms and the walls of various pharmaceutical premises. If measures are not put in place to safeguard what is released to the market and the general population, the industry itself is at risk of damaged credibility and the heightening of tension in the public. A public that is worried and panicked by the quality of pharmaceutical services in the country could easily create a national crisis.

Join us to learn how to future proof your compliance programme.

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CONFERENCE FORMAT & AGENDA The conference will feature highly organized sessions involving delegates drawn from different sectors of the pharmaceutical industry as an audience to select speakers drawn from various regulatory bodies and organizations.

The conference features presentation sessions that are later on backed by panel discussions that shed greater light on topics discussed, in a largely interactive session within the day.

Some of the topics, which are available on the conference programme for delegates and participants will include the following; þþ Pre-market regulatory requirements for medical products (Kenyan, Ugandan, Tanzanian experience and industry perspective) þþ Kenya GMP Roadmap þþ Pharmaco-vigilance of Medical products þþ Post-market surveillance of medical products þþ Good distribution practices and parallel importation

These are some of the topics and agenda of interest that will be put to plenary during the two day event.

Speakers will have presentation sessions that may last about an hour and a half, followed by plenary discussions. The sequence of events is represented in the programme of events available to delegates and participants.

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In summary, the conference and exhibition will include the following;

KEYNOTE ADDRESSES In this part of the format of the event, leading pharma/biotech experts and company executives will give their presentations and view of the current issues and future challenges of the industry.

The addresses will feature prominent topics of interest in regard to regulation and compliance for the benefit of the delegates.

PANEL DISCUSSIONS Panel comprising some of the well-known thinkers and innovators in biotech/ pharma technology, regulatory compliance and quality will discuss and debate the hottest issues affecting the industry.

Attendees will be able to interact with the panel members during these debates and get unparraled insight into the state of the industry

NETWORKING SESSIONS Attendees will get to interact with and meet the leading decision makers in the industry in order to exchange ideas, discuss business opportunities and share strategies in focused small groups for synergy.

EXHIBITOR’S STALLS This will be a unique opportunity for biotech and pharma companies both big and small, technological companies and other players in the pharmaceutical supply chain to market their offerings and identify new business opportunities.

For more information on the programme, contact us on 0780 477 277/ 0711 434 049 or email us at info@pharmacompliance.co.ke

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WHY EXHIBIT?

This conference is timely for the entire industry. The obvious opportunity to showcase your products and services to industry stakeholders is a an undeniably generous prospect worth every penny.

Tighter competition, regulatory scrutiny and tough enforcement heighten the risk of litigation and non-compliance. In this event, your presence as an exhibitor generates the confidence stakeholders want about your products and services with the hindsight that compliance issues and risk factors need to be addressed at every turn from research and development to marketing strategies and supply chain integrity.

Your presence in this event is a validation of your business as a leading entity in this area, and breeds the market confidence you require to move to the next level.

The participants at this event are professionals in the industry, and

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they understand the complex issues facing pharmaceutical, biotechnology and medical device companies. By making an intelligent connection between your business operations, your products and your technological advancements with these attendees, you will be able to help yourself get to the very core of the industry activities that will help shape your business better.

The categories of exhibiting firms are drawn from the following sectors; þþ Pharmaceutical manufacturers and distributor þþ Healthcare equipment suppliers þþ Packaging þþ Packaging materials & consumables þþ Bulk drugs þþ Additives, excipients

þþ Lab reagents, glassware & Equipment þþ Analytical, R&D Equipment and Biotech instruments þþ Environment Control Equipment & Services þþ Project Consultants þþ Educational lab products þþ Chemists þþ Medical Insurance þþ Financial sector þþ Implementation partners and system integrators þþ Consultants þþ Enterprise software þþ Training solutions þþ Pharmaceutical associations þþ NGOs in the health sector þþ International development partners þþ § Research based organizations þþ Education Institutions þþ Laboratory automation þþ Testing & measuring instruments þþ Diagnostics instruments þþ Research lab instruments þþ Government health agencies þþ Church based health facilities

Face-to-face selling and demonstrations save you countless sales calls.

The following are therefore important benefits of exhibiting at the Kenya Pharmaceutical Regulatory Compliance Conference; þþ Meet decisive audience who’ll see the value of the products and services you offer. If they are at the event they are ready to buy. Most of the visitors are drawn from the pharmaceutical industry across the country and the region at large. þþ Come and create immediate sales and future leads, something you’d barely do with TV, Radio or Print þþ This is the opportunity to test and launch new products and to standout from your competition þþ It is a very-cost effective marketing solution and will give you the chance to meet your existing and prospective customers þþ The attendees come to the conference with the goals of

growing their knowledge of industry matters in terms of regulatory compliance and taking advantage of new products and services. Capture their attention at the right time when they are looking to work with companies like you

þþ This is a rare opportunity to be face to face with many local and regional pharmaceutical business stakeholders. Your business will be featured on the show’s high quality website with links to your website. þþ Pre-registration of visitors will encourage local and regional participation.

Pharmaceutical Regulatory Compliance Conference is your one opportunity to bring your business face to face with hundreds of executives.

Where else can you see so many decision makers in one day? þþ Network with hundreds of potential new customers þþ Showcase your company in a unique business environment. þþ Touch base with your established customers. You can talk about new products, renew your relationships and thank them for their business. þþ Face-to-face selling and demonstrations save you countless sales calls.

þþ Meet decision makers. The Kenya

Check out the floor plan from our marketing team and the exhibition rates for an informed decision on where to position yourself during the conference. Get in touch with us by calling 0780 477 277/ 0711 434 049 or email us at info@pharmacompliance.co.ke Page 9

REASONS TO ATTEND

Any stakeholder in the pharmaceutical industry is encouraged to register and attend this conference. It is a great opportunity to coalesce as an industry around an agenda to make the compliance framework in the region stronger.

By attending this conference, participants will benefit in the following ways; þþ Will have the opportunity to network and meet other key industry stakeholders for synergy and further industry engagement þþ Participants will benefit first-hand from critical and crucial information necessary to establish a stronger regulatory regime and framework. This information and knowledge will be useful in helping alleviate the standards of practice at institutional and individual level for all stakeholders. It will also help benchmark compliance programmes against those of the industry leaders. þþ Participants will also interact directly and firsthand with technological advancement mechanisms that have been adopted – or should be adopted – to ensure regulatory

compliance. They will learn the latest initiatives and implementation programmes available in the market. þþ Participants will have the opportunity to coalesce around industry objectives that will help safeguard the growth and development prospects of the pharmaceutical sector. þþ Participants will have the chance to raise pertinent queries of national concern that directly relate to regulation, but whose consideration has been minimal at the least. This will set the panacea for indepth responses and an eventual solution to the prevailing sectoral challenges. þþ Through the conference, participants will have the opportunity to understand and develop clear monitoring and reporting strategies from the industry’s most successful entities. þþ At the exhibition section, attendees will benefit from the showcasing of emerging and trending products and services in the area of pharmaceutical regulatory compliance, and general products and services at large. þþ Participants will also take advantage of exhibition bargains and discounts presented by exhibiting companies represented in the event.

To register to attend the event, call 0780 477 277/ 0711 434 049 or email us at info@pharmacompliance.co.ke

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MARKETING OF THE CONFERENCE

Given the importance of marketing to enhance visibility and publicity around the event, a functional marketing strategy is already deployed to ensure the conference is properly positioned in the marketplace in the pre-event, during the event itself and post-event period.

Pre-event activities will centre around publicity aimed at raising maximum publicity and awareness in the marketplace and across the pharmaceutical industry.

The following key elements form part of the strategy for the pre-event activities; þþ Active and vibrant social media engagement on all social media fronts þþ Engagement of the mainstream media to achieve a broad spectrum of results in terms of the reach and the on-message outreach to potential participants, exhibitors and partners. þþ Use of outdoor media to make bold and effective announcements that will drive attention to the event. þþ We shall use email marketing including bulk messaging, bulk sms and e-newsletters to reach out to the market.

Conduct marketing activities aimed at raising maximum publicity and awareness þþ We shall use phone calls to reach out to target clientele, participants and attendees and sell to them coherently the conference – and where possible do registration for the converted prospects. þþ Use of industry leaders and associations to spread the word about the event will also be a very key highlight of marketing activities.

Any avenue possible shall be deployed to front the event in all available spheres. During the event itself, we shall height activities using mostly social media, mainstream media and outdoor media for good measure.

After the event, we shall use social media and outdoor media to communicate our success in hosting the conference, and to make a clarion call for further participation among industry peers to streamline regulatory compliance issues.

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BECOME A SPONSOR To become a sponsor of the event means you will stand out from the competition with unmatched visibility and branding. Our comprehensive sponsorship packages enable your company to strengthen brand image and reinforce your commitment to the biopharmaceutical community.

Our highly effective sponsorship packages are designed to create a true partnership, and we will work together to create a customized program built to meet your marketing goals and fit within your budget.

We offer sponsorship opportunities at the conference and the exhibition hall as may

be fitting. You now have the ability to build brand awareness, strengthen your company image, create visibility, reinforce the brand association between your company and a specific technical area, and to demonstrate your company’s commitment to the industry’s continual need for improvement and innovation.

PLATINUM SPONSOR 1.5M

GOLD SPONSOR 900K

SILVER SPONSOR 700K

BRONZE SPONSOR 400K

COCKTAIL SPONSOR 500K

REGISTRATION

SYMPOSIUM SPONSOR 250K

EXHIBITOR PACKAGE 120K

SPONSOR 250K

For specific sponsorship packages, call us on 0780 477 277/ 0711 434 049 or email us at info@pharmacompliance.co.ke Page 12

SPONSORSHIP LEVELS PLATINUM SPONSOR

Kshs 1,500,000 (1 package available)

PRE-CONFERENCE EXPOSURE

þþ Your company will be positioned as Platinum Sponsor on all marketing and communications material þþ Company logo on conference website with URL link and company description (500 words) þþ Company logo to appear on all marketing materials distributed prior to the conference þþ Mentions on Facebook & Twitter þþ Full banner advert on the conference website (home page) þþ Static banner on the register page and contacts page þþ Logo included on strapline at the bottom of all pages of the conference website þþ Logo on press release

AT CONFERENCE EXPOSURE

þþ Listing in conference programme book (sponsor & exhibitor section) – logo, contact details and 500 words company description þþ 6m x 3m exhibition stand prominently within the exhibition hall þþ Branding of start / middle / end of fun run and a branded water station þþ 6 Complimentary conference delegates þþ Tea / Coffee / Lunch breaks branding of buffet stations / dump tables þþ Branding of plenary venue þþ Option to brand the entrance to the plenary venue and on panel table þþ Logo on conference signage and banners þþ Brochure inserts into the delegate bags – 12 pages (A4 size) þþ 1 Facebook post per day, minimum of 5 Twitter mentions per day þþ Branding of pre-event cock tail venue þþ Ten(10) minutes presentation at the conference þþ Branding of registration desk and staff manning the desk numbering six þþ Continuous mention by master of ceremonies as main sponsor of the event þþ Other arrangements as negotiated

POST CONFERENCE EXPOSURE

þþ Email to attendee database acknowledging your sponsorship and supplying attendees with your contact details þþ Copy of attendee database for one time usage (where permission has been granted by the delegate) þþ Acknowledgement on Facebook and Twitter þþ Logo to be included in the post conference report

GOLD SPONSOR

Kshs 900,000 (4 packages available) PRE-CONFERENCE EXPOSURE

þþ Your company will be positioned as Gold Sponsor on all marketing and communications material þþ Company logo on conference website with URL link and company description (250 words) þþ Company logo to appear on all marketing materials distributed prior to the conference þþ Mentions on Facebook & Twitter þþ Half banner advert on the conference website (home page) þþ Static banner on the register page and contacts page þþ Logo included on strapline at the bottom of all pages of the conference website

AT CONFERENCE EXPOSURE

þþ Listing in conference programme book (sponsor & exhibitor section) – logo, contact details and 250 words company description þþ 6m x 3m exhibition stand þþ Branding of start / middle / end of fun run and a branded water station þþ 4 Complimentary conference delegates þþ Tea / Coffee / Lunch breaks branding of buffet stations / dump tables þþ Branding of plenary venue þþ Option to brand the entrance to the plenary venue and on panel table þþ Logo on conference signage and banners þþ Brochure inserts into the delegate bags – 8 pages (A4 size) þþ 1 Facebook post per day, minimum of 3 Twitter mentions per day þþ Branding of pre-event cock tail venue þþ Ten(5) minutes presentation at the conference þþ Branding of registration desk and staff manning the desk numbering six þþ Continuous mention by master of ceremonies as main sponsor of the event þþ Other arrangements as negotiated

POST CONFERENCE EXPOSURE

þþ Email to attendee database acknowledging your sponsorship and supplying attendees with your contact details þþ Copy of attendee database for one time usage (where permission has been granted by the delegate) þþ Acknowledgement on Facebook and Twitter þþ Logo to be included in the post conference report

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SPONSORSHIP LEVELS SILVER SPONSOR

Kshs 700,000 (6 packages available) PRE-CONFERENCE EXPOSURE

þþ Your company will be positioned as Silver Sponsor on all marketing and communications material þþ Company logo on conference website with URL link and company description (150 words) þþ Company logo to appear on all marketing materials distributed prior to the conference þþ Mentions on Facebook & Twitter þþ Quarter banner advert on the conference website (home page) þþ Static banner on the register page and contacts page þþ Logo included on strapline at the bottom of all pages of the conference website

AT CONFERENCE EXPOSURE

þþ Listing in conference programme book (sponsor & exhibitor section) – logo, contact details and 150 words company description þþ 3m x 3m exhibition stand þþ 2 Complimentary conference delegates þþ Tea / Coffee / Lunch breaks branding of buffet stations / dump tables þþ Branding of plenary venue þþ Logo on conference signage and banners þþ Brochure inserts into the delegate bags – 4 pages (A4 size) þþ 1 Facebook post per day, minimum of 2 Twitter mentions per day þþ Branding of pre-event cock tail venue þþ Three (3) minutes presentation at the conference þþ Branding of registration desk and staff manning the desk numbering six þþ Continuous mention by master of ceremonies as main sponsor of the event þþ Other arrangements as negotiated

POST CONFERENCE EXPOSURE

þþ Email to attendee database acknowledging your sponsorship and supplying attendees with your contact details þþ Copy of attendee database for one time usage (where permission has been granted by the delegate) þþ Acknowledgement on Facebook and Twitter þþ Logo to be included in the post conference report

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BRONZE SPONSOR Kshs 400,000 (Open)

PRE-CONFERENCE EXPOSURE

þþ Your company will be positioned as Silver Sponsor on all marketing and communications material þþ Company logo on conference website with URL link and company description (100 words) þþ Company logo to appear on all marketing materials distributed prior to the conference þþ Mentions on Facebook & Twitter þþ Logo included on strapline at the bottom of all pages of the conference website

AT CONFERENCE EXPOSURE

þþ Listing in conference programme book (sponsor & exhibitor section) – logo, contact details and 100 words company description þþ 3m x 3m exhibition stand þþ 1 Complimentary conference delegates þþ Tea / Coffee / Lunch breaks branding of buffet stations / dump tables þþ Branding of plenary venue þþ Logo on conference signage and banners þþ Brochure inserts into the delegate bags – 2 pages (A4 size) þþ 1 Facebook post per day, minimum of 1 Twitter mentions per day þþ Branding of pre-event cock tail venue

POST CONFERENCE EXPOSURE

þþ Email to attendee database acknowledging your sponsorship and supplying attendees with your contact details þþ Copy of attendee database for one time usage (where permission has been granted by the delegate) þþ Acknowledgement on Facebook and Twitter þþ Logo to be included in the post conference report

For specific sponsorship packages, call us on 0780 477 277/ 0711 434 049 or email us at info@pharmacompliance.co.ke

SPONSORSHIP LEVELS

Closing cocktail Sponsorship provides the exposure and brand visibility for your company

COCKTAIL SPONSOR EXHIBITOR PACKAGE

Kshs. 120,000 Available Slots: Open þþ Support At This Level Entitles The Exhibitor To: þþ Logo on conference website with URL link and company description (75 words). þþ Logo in official program booklet. þþ Fifty word (50) description in the conference program. þþ 3x3 stands, 1 exhibition table, 2 chairs, name fascia with company name and power source. þþ Two (2) complimentary delegates to attend the event þþ Two (2) cocktail passes þþ Four (4) lunch and tea tickets (Covers two days for two pax) þþ Exhibitors are responsible for their own stand décor, additional equipment orders and materials not specifically listed. þþ Copy of attendee database for one time usage (where permission has been granted by the delegate) þþ Logo to be included in post conference report

Kshs. 500,000 Available Slots: 2

þþ The cocktail Sponsorship package includes: þþ Opportunity to offer the Keynote opening address during the cocktail. þþ Your logo will appear prominently on conference display advertising marketing pieces identifying you as the cocktail sponsor. þþ Your logo will appear prominently on the conference website as the cocktail Sponsor with a direct link to your home page. þþ Table marker with name or logo þþ Acknowledgement in cocktail program þþ MC Recognition þþ An opportunity to brand the stage area þþ An opportunity for a representative from your company to say a few words on stage to open the evening þþ An opportunity to place marketing literature on each table þþ A full page advert in the programme to be distributed to each guest þþ Credit / thank you in script on the evening

ABOUT THE EVENT MANAGERS Standout Ventures East Africa Ltd is an event & conference organizing company. We bring talents together and facilitate innovation in every event we organize. At Standout Ventures, productivity is never an accident. It is always result of our commitment to excellence, intelligent planning and focused effort. Our Industry events are focused to bring the leaders and policy makers together to make the best for the industry – innovative solutions, best practice sharing and industry standardization, this creates great opportunity for product & service providers to demonstrate and market.

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CONTACT US: For further inquiries, information and details, contact us on;

Kenya Pharmaceutical Regulatory Compliance Conference 4th Floor, Transnational Plaza, Mama Ngina Street, CBD NAIROBI – KENYA

Tel: 0780 477 277 / 0711 434 049 info@pharmacompliance.co.ke

www.pharmacompliance.co.ke