East Africa Chef Magazine Media Kit 2017

MEDIA KIT 2017-18 Delivering you an audience of food industry professionals. www.eachef.com

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EAST AFRICA CHEF MAGAZINE

MISSION AND AUDIENCE

ABOUT EA CHEF MAGAZINE East Africa Chef Magazine strives to assist food service professionals and culinary educators to make the right decisions for their businesses and school programs by delivering ideas, information and inspiration

for success. East Africa Chef Magazine integrates the art and education of food preparation from back-of-house techniques to the front-of-house dining experience.

This is where chefs are superstars and food is entertainment.

OUR AUDIENCE, YOUR CUSTOMER This magazine is targeted at the Managing Directors, CEO’s, Directors, GMs, F&B Managers, Chefs, professional restaurateur, caterer and other decision makers of food brands, restaurant chains, institutional caterers, hotel chains, pubs, bars, taverns, food suppliers,

hospitality interior designers & architects and others.

As a marketing solution, we connect your brand, products and services to your customers via an array of creative and integrated advertising and communication options.

EAST AFRICA CHEF MAGAZINE

ADVERTISEMENT RATES PRE-LAUNCH PACKAGES BASIC PACKAGE [PER EDITION ANNUAL CONTRACT]

01

89,900

SMART PACKAGE

02

PACKAGE INCLUDE

[PER EDITION ANNUAL CONTRACT]

128,604

PRO PACKAGE

03

[PER EDITION ANNUAL CONTRACT]

241,058

PACKAGE INCLUDE

PACKAGE INCLUDE FRONT PAGE

245,100

30,000

INSIDE FRONT COVER

153,188

WEBSITE ADS

10,000

SOCIAL MEDIA

30,000

EMAILS

10,000

WEBSITEADS

10,000

183,825

FULL PAGE

110,295

BACK PAGE

SOCIAL MEDIA

30,000

SOCIAL MEDIA

WEBSITE ADS

10,000

EMAILS

10,000

TOTAL VALUE

160,295

TOTAL VALUE

233,825

TOTAL VALUE

438,288

PAY PER ISSUE

89,900

PAY PER ISSUE

128,604

PAY PER ISSUE

241,058

NORMAL PACKAGES ADVERT SIZE

W

H

ONE OFF

3 INSERTS

Front Cover

215

285

245,100

196,080

IFC / Page 1

215

285

153,188

Back Cover

215

285

183,825

Inside Back Cover

215

285

Prime Pages 3-11

215

285

W

H

Portrait

124

180

122,550

Dominant

124

260

77,376

61,901

147,060

Large strip

188

80

60,160

48,128

128,678

102,942

Half page portrait

92

260

71,760

57,408

128,678

102,942

Half page landscape

188

126.5

71,346

57,077

Half page Spread

402

126.5

111,877

89,501

Full Page

215

285

110,295

88,236

Double Page

430

285

183,825

147,060

ADVERT SIZE

ONE OFF

3 INSERTS

66,960

53,568

FULL PAGE + SOCIAL MEDIA + WEBSITE

FRONT PAGE + SOCIAL MEDIA + EMAIL + WEBSITE AD

FRONT + SOCIAL MEDIA + EMAIL + WEBSITE AD

89,900

128,604

241,058

EAST AFRICA CHEF MAGAZINE

DELIVER ENGAGEMENT

The strong positive brand values of the Food & Chef Magazine can transfer onto the advertisements.

Because advertisements are relevant and valued, ad clutter is not a problem in Food & Chef Magazine.

Readers take action as a

Creative formats such as

result of seeing advertising

gatefolds, special papers,

in Food & Chef Magazine.

samples, sponsorship,

Targeting with precision

advertisement features

and without wastage is a

(‘advertorials’), and so

key strength of Food & Chef

on can create additional

Magazine.

impact and interaction.

Advertising in Food & Chef Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.

The East Africa Chef Magazine is a food industry source book.

EAST AFRICA CHEF MAGAZINE

EDITORIAL SCHEDULE East Africa Chef Magazine publishes Three times a year. The content in East Africa Chef Magazine provides industry news, events, profiles, frontof-house, education guidance, equipment and technology trends, business solutions and more.

ISSUE 1

COPY DEADLINE 15TH JUNE

ISSUE 2

COPY DEADLINE 15TH OCTOBER

ISSUE 3

COPY DEADLINE 15TH FEBRUARY

Breakfast Tabletop Easter Planning Volume Catering Kitchen Equipment Management Dairy Refrigeration Burgers Foodservice Preview Baking and Patisserie Energy efficiency Meat guide Sauces and Condiments Dish of the Year Dishwashing Milk Varieties Fine Food Preview Desserts Commercial Appliances Kitchen Appliances Hot Beverages Oils Holiday Planning Kitchen Design Training

CHEF PROFILES

INDUSTRY HIGHLIGHTS

TRAINING

6+

20+

10+

EAST AFRICA CHEF MAGAZINE

ADVERT SPECIFICATIONS PAGE TRIM SIZE: 215MM x 285MM (WIDTH X HEIGHT) Description W x H (mm) Full page portrait Trim size 215 x 285 Bleed size 221x 291 Type area 194 x264 ...................................................................................

Double page spread Trim size 430 x 285 Bleed size 436 x 291 Type area 388 x 264 .................................. ...............................................

Portrait 124 x 180 Dominant 124 x 260 Large strip 188 x 80 Half page portrait 92 x 260 Half page landscape 188 x 126.5 Half page Spread 402 x 126.5

HALF page SPREAD Trim Size 402 x 126.5

Double page spread Trim Size 430 x 285 Bleed Size 436 x 291 Type area 388 x 264

Full page portrait Trim Size 285 x 215 Bleed Size 291 x 221 Type area 264 x 194

DOMINANT 124 x 260

half page portrait 92 x 260

half page landscape 188 x 126.5

PORTRAIT 124 x 180

LARGE STRIP 188 x 80

EAST AFRICA CHEF MAGAZINE

MORE OPPORTUNITIES PRINT AND ONLINE

ONLINE ONLY

In addition to your advertisement, we offer marketing options to maximize exposure, including multiple online opportunities in our monthly e-newsletter, blog, social media and website.

Banner ads appear on the homepage and interior pages of website

MARKETPLACE (PRINT+ONLINE)

E-NEWSLETTER

A value-priced advertising opportunity! Highlight your product with a photo, 50-word description and contact info. Marketplace is the section where chefs search for the products they need.

Electronic media advertising rates Front page of page suite 25,000/= Banner on website/shop 15,000/= per month 10 Posts on twitter & Facebook accounts 10,000/=

• Leaderboard, 728 x 90 pixels • Full banner, 468 x 60 pixels • Skyscraper 120 x 600 pixels • Square, 300 x 250 pixels

Limited to only five sponsors per e-newsletter, available at a first come, first served basis.

• Full banner, 468 x 60 pixels • Vertical banner, 120 x 600 pixels

RECIPE CARDS (PRINT+ONLINE)

STREAMING VIDEOS

Your recipe for success! Full-color recipe cards let you show chefs the fascinating ways they can use your products.

• Advertisers • Nonadvertisers

Limited to two recipes per issue, you are sure to gain product attention when you sponsor one of these eye-catching recipes. They feature an appealing finished product photo and detailed recipe, which includes your company’s name and website.

Sponsor two recipes in a single issue and own the entire page. Specs: High resolution 300 dpi image, recipe title, # of foodservice servings yield, ingredients, method & company contact info.

E-BLAST Custom e-mail with your message Professional Chef or Culinary School writeups

SPONSORED POSTS • 500 words and 2 images (max) * Word or plain-text documents accepted (no PDFs); jpg, gif and animated gif images accepted

RECIPE CARDS

MARKETPLACE / SHOP

POSTS SOCIAL MEDIA + WEBSITE

3 SPONSORS

1000+

500 WORDS

PRODUCTS

www.eachef.com