Web marketing and e-reputation: Reputation Management links and interdependence
E-reputation "Reputation Management" is the term used when talking about the reputation of a brand, person, company, product, etc. on the Internet. It includes opinions, comments, and exchanges about you on social networks, your site, forums, etc. Given the democratization of these different online media, E-reputation is a real barometer with which you can measure your degree of popularity, whether positive or negative, among Internet users. Looking at its characteristics, it seems logical to state that e-reputation is closely linked to Web Marketing, and in particular to the marketing practices implemented in the company. Indeed, it can be a fundamental element in the profitability of your company's site, but can also be defined as an objective to be achieved.