Sameh Al Tawil ad portfolio 092014

CORES Design S a m|eModern h A l Taw il Portfolio 2014

Sameh Al Tawil Media Artist | Digital Art Director

Creative / Design - Digital & Social marketing PHOTOGRAPHY / CGI

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I’m an award-winning Artist — a passionate leader with a proven track record for translating complex ideas into slick, successful campaigns. I’ve managed and motivated interdisciplinary teams, I’ve built and managed brands from the ground up, worn every hat on the rack, and leapt tall buildings in a single bound. Don’t let my clean lines and weakness for Swiss type fool you; this is all a plot for world domination, one brand at a time.

I've worked with some pretty international brands, including Unilever, P&G, TOYOTA, Renault, Mrs. Field, TCBY, Novartis, Baxter and many others.

I am currently Senior Art Director digital at CDM Munich, a Multi national Health care advertising agency in Munich, Germany,

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Key areas of experience include Creative Direction, Art Direction and Senior-Level Design in Print, Digital, User Experience and Usability, Identity, Branding, Brand Management, Photography and Photo Post-Production. I have also been known to write a few lines of killer copy from time to time, and I Play piano :)

Yeah, so, I pretty much do everything. www.samehaltawil.com

SKILLS

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With almost 14 years of experience in Art, Online / Offline Advertising, I’ve gained some key and unique mix of skills

CREATIVE / VISUALISATION / DESIGN

95%

MARKETING / STRATEGY / PLANNING

90%

PHOTOGRAPHY / CGI

95%

DIGITAL / Social Media P.M.

95%

â—‹ Creative / Concepts / Scribbles

Al Khobar Lakes Campaign

Al Khobar Lakes is an integrated master plan community with a development value of 1.5 USD billion that spreads over (2.643.84 m2). It has a prominent location as it is situated about 12 Km to the east from the center of Al Khobar, KSA, I’ve been tasked to create an awareness concept and visual idea to announce the project.

Slogan: “In Al Khobar Lakes…Humanity and nature are one”

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I’ve developed the above slogan and visuals to communicate the amazing life experience of living in Al Khobar lakes within 80% greenery, showing the target audience that they never been so close to nature.

Al Khobar Lakes Campaign

Al Khobar Lakes is an integrated master plan community with a development value of 1.5 USD billion that spreads over (2.643.84 m2). It has a prominent location as it is situated about 12 Km to the east from the center of Al Khobar, KSA, I’ve been tasked to create an awareness concept and visual idea to announce the project.

Slogan: “In Al Khobar Lakes…Humanity and nature are one”

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I’ve developed the above slogan and visuals to communicate the amazing life experience of living in Al Khobar lakes within 80% greenery, showing the target audience that they never been so close to nature.

King Abdullah Economic City (KEC)

An advertising campaign and Creative Idea for KEC (King Abdullah Economic City)

“KEC MADE OF KNOWLEDGE"

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The Idea was to imagine and visualize The KEC geography changing according to the activities happening inside it In one visual, we see the KEC forming a scientist in his lab (communicating and highlighting the chemistry research labs hyper-activity)and so on.

To Conclude, KEC is a city made of Knowledge such as Science, Finance, Education, Etc…

King Abdullah Economic City (KEC)

An advertising campaign and Creative Idea for KEC (King Abdullah Economic City)

“KEC MADE OF KNOWLEDGE"

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The Idea was to imagine and visualize The KEC geography changing according to the activities happening inside it In one visual, we see the KEC forming a scientist in his lab (communicating and highlighting the chemistry research labs hyper-activity)and so on.

To Conclude, KEC is a city made of Knowledge such as Science, Finance, Education, Etc…

Sunsilk

An award winning creative campaign for Sunsilk KSA 2007, My task and my team was to come up with a new direction and TOV for sunsilk to make the brand more personal and enforce the emotional link with the users

How’s your hair today?

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The idea was to deliver that your hair reflects your character and mood, by fixing your hair health, look and style you are fixing your life. So, How’s your hair today = How are you today this campaign included an outdoor advertising, DTC activations, BTL and POS materials

Sunsilk

An award winning creative campaign for Sunsilk KSA 2007, My task and my team was to come up with a new direction and TOV for sunsilk to make the brand more personal and enforce the emotional link with the users

How’s your hair today?

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The idea was to deliver that your hair reflects your character and mood, by fixing your hair health, look and style you are fixing your life. So, How’s your hair today = How are you today this campaign included an outdoor advertising, DTC activations, BTL and POS materials

Sunsilk

An award winning creative campaign for Sunsilk KSA 2007, My task and my team was to come up with a new direction and TOV for sunsilk to make the brand more personal and enforce the emotional link with the users

How’s your hair today?

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The idea was to deliver that your hair reflects your character and mood, by fixing your hair health, look and style you are fixing your life. So, How’s your hair today = How are you today this campaign included an outdoor advertising, DTC activations, BTL and POS materials

ALOEDENT

I’ve been tasked to develop a new awareness campaign for Aloedent KSA to be used online off and for DTC activities, the main objectives was to highlight the naturally safe components of Aloedent as a competitive edge.

Own your piece of nature !

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Everyone has his own dreams and wishes for himself and his family … the most important and Common dream is having a Natural Health Nature is the most inspiring source of strength, pureness, Beauty, Etc…

ALOEDENT

I’ve been tasked to develop a new awareness campaign for Aloedent KSA to be used online off and for DTC activities, the main objectives was to highlight the naturally safe components of Aloedent as a competitive edge.

Own your piece of nature !

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Everyone has his own dreams and wishes for himself and his family … the most important and Common dream is having a Natural Health Nature is the most inspiring source of strength, pureness, Beauty, Etc…

TOTAL

I’ve been tasked to create an ATL campaign for TOTAL Egypt, to reposition TOTAl’s new services i.e Mini market, Cafe, Hair dresser, Mini library

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TOTAL is not only a gas station.

“ Fuel Your Life Tanks “

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I’ve came up with a concept “ TOTAL is a life station” and started to play with life as if it is a car that needs daily and regular maintenance and enhancements, to reposition total as a life station not only gas station.

TOTAL

I’ve been tasked to create an ATL campaign for TOTAL Egypt, to reposition TOTAl’s new services i.e Mini market, Cafe, Hair dresser, Mini library

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TOTAL is not only a gas station.

“ Fuel Your Life Tanks “

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I’ve came up with a concept “ TOTAL is a life station” and started to play with life as if it is a car that needs daily and regular maintenance and enhancements, to reposition total as a life station not only gas station.

TOTAL

I’ve been tasked to create an ATL campaign for TOTAL Egypt, to reposition TOTAl’s new services i.e Mini market, Cafe, Hair dresser, Mini library

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TOTAL is not only a gas station.

“ Fuel Your Life Tanks “

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I’ve came up with a concept “ TOTAL is a life station” and started to play with life as if it is a car that needs daily and regular maintenance and enhancements, to reposition total as a life station not only gas station.

TOTAL

I’ve been tasked to create an ATL campaign for TOTAL Egypt, to reposition TOTAl’s new services i.e Mini market, Cafe, Hair dresser, Mini library

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TOTAL is not only a gas station.

“ Fuel Your Life Tanks “

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I’ve came up with a concept “ TOTAL is a life station” and started to play with life as if it is a car that needs daily and regular maintenance and enhancements, to reposition total as a life station not only gas station.

Pertomin (Anti Speed)

I’ve been tasked to create a visual idea for a driving Anti-Speed awareness campaign sponsored by Petromin KSA

“The Faster You Go, The Bigger The Mess”

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I’ve developed this visual and slogan to communicate how dangerous speed is

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The faster you go, the bigger the mess

Kelo Cote

I’ve been tasked to create an awareness campaign for Kelo-Cote scar removal cream

“Remove your bad memories”

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people are wondering, how to remove, or at least lessen, their scars., facial scars, can be a daily reminder of a time you are very glad to see the back of, but thankfully there are treatments available to help you achieve the skin you deserve.

Kelo Cote

I’ve been tasked to create an awareness campaign for Kelo-Cote scar removal cream

“Remove your bad memories”

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people are wondering, how to remove, or at least lessen, their scars., facial scars, can be a daily reminder of a time you are very glad to see the back of, but thankfully there are treatments available to help you achieve the skin you deserve.

Baxter (hemopatch)

I’ve been tasked to develop an ad idea that communicates with surgeons through B2B channels and print materials, its an awareness campaign about HemoPatch as a first class surgery patch

More than a patch …

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The idea was to reposition Hemopatch as a Hi-Tec surgery patch Made by experts for Experts

Baxter (hemopatch)

I’ve been tasked to develop an ad idea that communicates with surgeons through B2B channels and print materials, its an awareness campaign about HemoPatch as a first class surgery patch

More than a patch …

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The idea was to reposition Hemopatch as a Hi-Tec surgery patch Made by experts for Experts With such an amazing tool surgeons will become an artist

OXEN Branding

The logo idea is taken from nature. We created a strong bull figure in dynamic motion pushing a bold “O”. The logo presented the dynamically strong motion in the color coding that the company wanted to maintain. We also decorated the tail of the bull with Fire.

By implementing the element of fire, we deliberately linked between Oxen and its holding company. That’s to say that we successfully kept the harmony and consistency between the subsidiary company (Oxen) and the holding company (Mas Chem). We also nailed creating the corporate’s identity on the head, since we hatched the full identity of the identity from scratch.

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a/2 OXEN

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In a nutshell, Oxen is a specialized company for Chemical Trading, it is a subsidiary of Mas for chemical productions. Oxen industry has a big name to it, and we have been tasked to breathe life into the Company’s logo.

a/2

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OXEN Branding

The logo idea is taken from nature. We created a strong bull figure in dynamic motion pushing a bold “O”. The logo presented the dynamically strong motion in the color coding that the company wanted to maintain. We also decorated the tail of the bull with Fire.

By implementing the element of fire, we deliberately linked between Oxen and its holding company. That’s to say that we successfully kept the harmony and consistency between the subsidiary company (Oxen) and the holding company (Mas Chem). We also nailed creating the corporate’s identity on the head, since we hatched the full identity of the identity from scratch.

OXEN

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In a nutshell, Oxen is a specialized company for Chemical Trading, it is a subsidiary of Mas for chemical productions. Oxen industry has a big name to it, and we have been tasked to breathe life into the Company’s logo.

SP Advertising Branding

SP !

Logo and stationary design

SP Advertising Branding

SP !

Logo and stationary design

â—‹ Photography / Image creation / CGI / Scribbles

Inlyta (Pfizer) Concept / scribble

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Fight against cancer 2nd line

Fight for life ‌

Inlyta (Pfizer) Concept / scribble

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Fight against cancer 2nd line

Fight for life ‌

Inlyta (Pfizer) Concept / scribble

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Fight against cancer 2nd line

Fight for life ‌

Inlyta (Pfizer) Concept / scribble

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Fight against cancer 2nd line

Fight for life ‌

Product shots

3D product (studio simulation)

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3D Modelling, Texturing and rendering

Product shots

3D product (studio simulation)

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3D Modelling, Texturing and rendering

3D Animal

Rhino

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3D Modelling, Texturing and rendering

Renault Concept car

Renault

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3D Modelling, Texturing and rendering

Renault Concept car

Renault

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3D Modelling, Texturing and rendering

Audi Concept car

Audi

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3D Modelling, Texturing and rendering

Audi Concept car

Audi

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3D Modelling, Texturing and rendering

Novartis Exforge

exforge  celebrating

Main Visual

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Idea + 3D Modelling, Texturing , rendering, retouching

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Exforge celebrating 25 years Valsartan

CONCEPT PREVISUALIZATION

Pre-Visual

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3D Modelling, Texturing and rendering

Kantik Character

Kantik Character

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3D Modelling, Texturing and rendering

Kantik Character

Kantik Character

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3D Modelling, Texturing and rendering

Kantik Character

Kantik Character

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3D Modelling, Texturing and rendering

Goody Press Ad Visual

Goody visual

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3D Modelling, Texturing and rendering

Krispy kream Character

KK Character in Saudi !

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3D Modelling, Texturing and rendering

Krispy kream Character

KK Character in Saudi !

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3D Modelling, Texturing and rendering

Krispy kream Outdoor

KK Outdoor in Saudi !

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3D Modelling, Texturing and rendering

Krispy kream KSA

KK Truck in Saudi !

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3D Modelling, Texturing and rendering

Portrait

As an artist i love digital painting and illustration as a primary communication and visualisation tool

Digital illustration / painting

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helps me to story telling my ideas, the magic of the white space guarantees the originality and increase the artistic TOV / Looknfeel.

Nisylen Concept

In influenza infections with colds, fatigue, fever, headache, sore throat and slight cough Nisylen® helps!

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Nisylen inspired by nature

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The idea revolved about the nature ingredients in Nisylen which make it a nature creation … the visuals are an call to action to be on the nature side.

Pantene Concept

A campaign idea for Pantene communicates the powerful hair support given by pantene

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Hair power !

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Your hair is powerful ‌ just needs to be motivated.

Hive Advertising Self promotion idea

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Power To The Pencil !

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Hive Advertising Self promotion idea

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Power To The Pencil !

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Gout Awareness

An awareness / educational campaign about Gout and its dangerous eects

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Gout is a time bomb !

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GO OUT >

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Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

Safari Concept

A campaign idea for Safari TV program

Safari is my passion !

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The family will live in safari all the time

â—‹ DIGITAL / Social Media Creative & P.M.

Naeem Holding Website

The main task was to redesign Naeem holding website in a modern and efficient way to meet the business vision and objectives.

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As the main site of the holding company, the site has to endure a lot of traffic and inquiries from the subsidiary sites. So I’ve designed the site with a lot of important feature, the site can handle any database entry request.

Also the site is customised to work efficiently with VIP sections created for specific clients, also the clients are provided with a password protection.

So the holding company’s website acted a vessel to all these task..

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I’ve been tasked also to support the new website with advertising awareness campaigns.

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http://www.naeemholding.com

Main features:

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Front end: HTML5, CSS3, JS, JQuiry, PHP Back end: Wordpress CMS Live database entry through APIs Login classification On Site search internal links Real Time Data visualisation Security plugins, and anti-spaming \ SEO Responsive.

Naeem Holding Website “press ads” !

The main task was to redesign Naeem holding website in a modern and efficient way to meet the business vision and objectives.

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As the main site of the holding company, the site has to endure a lot of traffic and inquiries from the subsidiary sites. So I’ve designed the site with a lot of important feature, the site can handle any database entry request.

Also the site is customised to work efficiently with VIP sections created for specific clients, also the clients are provided with a password protection.

So the holding company’s website acted a vessel to all these task..

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I’ve been tasked also to support the new website with advertising awareness campaigns.

Main features:

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Front end: HTML5, CSS3, JS, JQuiry, PHP Back end: Wordpress CMS Live database entry through APIs Login classification On Site search internal links Real Time Data visualisation Security plugins, and anti-spaming \ SEO Responsive.

ducks-superior Website http://www.ducks-superior.com

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Ducks Diving Superior is one of 4 diving Centers in close partnership (Ducks International) The task was to create an attractive multi lingual website that presents the diving center, diving sites, courses, transportation, accommodation, Etc‌

Main features:

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Front end: HTML5, CSS3, JS, JQuiry, PHP Back end: Wordpress CMS database entry through APIs package calculator On Site search internal links dynamic galleries (LBA) Security plugins, and anti-spaming SEO Responsive.

ducks-superior Website http://www.ducks-superior.com

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Ducks Diving Superior is one of 4 diving Centers in close partnership (Ducks International) The task was to create an attractive multi lingual website that presents the diving center, diving sites, courses, transportation, accommodation, Etc‌

Main features:

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Front end: HTML5, CSS3, JS, JQuiry, PHP Back end: Wordpress CMS database entry through APIs package calculator On Site search internal links dynamic galleries (LBA) Security plugins, and anti-spaming SEO Responsive.

TOY World website http://toyworld-eg.com

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Toy world was founded in January 2012; it’s the most amazing destination for the largest array of old, new and exclusive toys and educational games in Egypt.

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the mission was to collect all the toys database in an attractive website with several filtering possibility as a first phase, second phase is to integrate Ecommerce to turn the website into an online store.

Main features:

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Front end: HTML5, CSS3, JS, JQuiry, PHP Back end: Wordpress CMS CRM friendly, E-Commerce ready. filters by gender, age, brand On Site search internal links dynamic galleries (LBA) Security plugins, and anti-spaming SEO Responsive.

JB website

http://jb-collection.net

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JB collection tasked me to design a fashion website that showcase the brand and the models in a professional and modern way.

Main features:

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Front end: HTML5, CSS3, JS, JQuiry, PHP Back end: Wordpress CMS CRM friendly, E-Commerce ready. ďŹ lters by model, session, type On Site search internal links dynamic galleries , layout builder Security plugins, and anti-spaming SEO Responsive.

Saudi Football League Social Media (ALJ).

I have been tasked to create / develop the social media designs, strategy , management and monitoring for Saudi league (ALJ) and achieve a speciďŹ c business KPIs and ROIs.

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Results (within 10 months)

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- 1.5 Million fan across ALJ social media platforms, 6500K Twitter followers, 660K Facebook fans, 40K Instagram followers, 10K YouTube, Subscribers / 1.5M Views, +4 Million interactions across ALJ social media platforms within 10 monthsDriving +2 Million unique visits to ALJ League website.

TOYOTA ALJ Youtube Performance campaign 02 Jun 2014 : 08 Jun 2014

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https://www.youtube.com/user/ToyotaALJ

427,550 views in 2 weeks

344,969 views in 2 weeks

Results:

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Adwords performance: Impressions: 9,862,005, Views: 1,265,783, View Rate: 12.83%, Clicks: 96,101 Avg CPV: 0.11 SR, Avg CPM: 14.55 SR, Earned Views: 61,704, Unique Viewers: 763,715

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Twitter performance: Impressions: 1,165,034 , Clicks: 33,160 Follows: 1,126, Avg CPE: 14.55 SR

385,151 views in 2 weeks

337,892 views in 2 weeks

Xeomin APP !

Xeomin has tasked us to develop an application for Neurologists to keep updated with all xeomin events and conferences and keep connected

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we’ve decided to go for an *hybrid calendar App.

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*A hybrid app is basically an app developed in combination with HTML5 and native technology. Is built using web technology and then wrapped in a platform-speciďŹ c shell. The native shell makes the app look like native app and makes it eligible to enter the app stores and allowing access to native functionalities.

Main features:

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Dynamic app with web base CMS LBA google calendar friendly Responsive (mobile, tablet) online booking social hub

Tw’ fetcher APP !

Tw’ fetcher is on hive innovative solutions to track Hashtags on twitter account. This application is developed due to the need to follow the new trends on Tweeter, this will help in identifying the things people talk about and also will help us in measuring the success of our advertising campaign. So our team of talented and skilful programmers and developers worked out this desktop application to track Hashtags and sort out the tracked Hastags according to the number of Retweets and favourites within the brand top followers. Tw’ Fetcher has proven its effectiveness when it was used with our clients to provide them with clear vision about their position.

Main features:

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- track Hashtags and sort out the tracked Hastags according to the number of Retweets and favourites within the brand top followers. Tw’ Fetcher has proven its effectiveness when it was used with our clients to provide them with clear vision about their demographics.

Yello APP !

We all search for some good places to spend our leisure time in them.

Sometimes we hear about places that we did not that they exist. Sometimes we got to places upon the recommendations of others. As hive has always been a good news carrier, we present you YELLO for mobile phones. YELLO is a mobile application that acts as a guide for art related touristique places in Egypt. Its database covers most of the Museums, art galleries, and culture centers All over Egypt. With a thorough information about each place, picture galleries and user submitted reviews. Using this amazing App

Main features:

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- View locations via interactive maps.

- See users’ reviews.

- Have the full contact information for all the listed places.

- See detailed places’ information with pictures - Know how to reach your place - Note that this app is customised for mobile (android and iOS) and tablets . With this amazing guide at your hand, we believe that finding your favourite place won’t be a problem.

Yello APP !

We all search for some good places to spend our leisure time in them.

Sometimes we hear about places that we did not that they exist. Sometimes we got to places upon the recommendations of others. As hive has always been a good news carrier, we present you YELLO for mobile phones. YELLO is a mobile application that acts as a guide for art related touristique places in Egypt. Its database covers most of the Museums, art galleries, and culture centers All over Egypt. With a thorough information about each place, picture galleries and user submitted reviews. Using this amazing App

Main features:

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- View locations via interactive maps.

- See users’ reviews.

- Have the full contact information for all the listed places.

- See detailed places’ information with pictures - Know how to reach your place - Note that this app is customised for mobile (android and iOS) and tablets . With this amazing guide at your hand, we believe that finding your favourite place won’t be a problem.

Voting Center Facebook APPlication !

Main features:

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- Voting center is Desktop Application that creates polls on Facebook. the application also track the results

BillyBeez Augmented reality broadcast Billy Beez KSA has tasked me to create a full awareness campaign that aims to deliver a message that “ If you have kids from different age groups and don’t know how to entertain them, BillyBeez is your best option” solution: I have came up with the idea of bringing the Billybeez characters to life through traditional and digital media, one of our digital solutions was designing and developing an Augmented Reality live-broadcast, the show was executed in three different saudi cities – Mecca, jeddah, ehssa – from the period of 13.06.2012 till 03.07.2012

http://youtu.be/t1T-Kt7DmB8

Main features:

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- The kids enjoyed augmented reality for the first time in Saudi Arabia dancing face to face with their favourite BillyBeez characters!

- 3D Animation - AR software based on Qualcomm SDK

â—‹ Photography

Landscape

Landscape

Landscape

Landscape

People

People

People

Places

Places

Places

Places

Portrait

Portrait

â—‹ www.samehaltawil.com info@samehaltawil.com +491702363691