content
About Us Growth Strategy
Vision
and Mission Future Goals
Market Opportunity Conclusion
rapidly grown into a leading eCommerce platform
"Since its founding, JR McMahon has rapidly grown into a leading eCommerce platform, combining decades of in-store expertise with a seamless online shopping experience for premium menswear."
adeepunderstandingof consumerbehavior
With decades of tailoring expertise, JR McMahon has rapidly grown into a leading eCommerce platform, offering next-day delivery, click-and-collect, and personalized video appointments for customers across Ireland and the UK.
To be Ireland’s most trusted and innovative menswear retailer, seamlessly blending timeless tailoring with modern eCommerce solutions, empowering every man to dress with confidence and style.
vision mision
Our mission is to provide premium menswear and exceptional customer service, both in-store and online. We aim to deliver expertly tailored suits, casual wear, footwear, and accessories from leading brands, offering convenience, personalized guidance, and a superior shopping experience for every customer."
Market Opportunity
The menswear market is experiencing significant growth, with rising demand for premium and tailored clothing. At the same time, e-commerce continues to expand, offering brands like JR McMahon the chance to combine decades of in-store expertise with seamless online shopping experiences.
target audience
Professionals & Executives: Seeking premium business and formal attire
Fashion-Conscious Men: Looking for stylish casual wear, footwear, and accessories
Online & In-Store Shoppers: Customers across Ireland and the UK who value convenience and personalized service
JR McMahon appeals to customers across Ireland and the UK who appreciate personalized shopping experiences, expert tailoring, and trusted premium brands.
Quality & Brand-Oriented Consumers: Prefer trusted premium brands and expert tailoring
Grooms & Wedding Parties: In need of tailored suits and accessories for special occasions
growth strategy
JR McMahon’s growth strategy focuses on expanding its online presence while strengthening its in-store experience. By leveraging e-commerce, video appointments, and click-and-collect services, the brand can reach a wider audience across Ireland and the UK. Strategic partnerships with premium menswear brands, seasonal promotions, and personalized marketing campaigns aim to increase customer loyalty and repeat purchases.
Enhancing User Experience
Expanding Product Range
Utilizing Data Analytics
future goals
Looking ahead, Larana, Inc. aims to achieve the following goals over the next three to five years:
CompanyGrowth Enhance personalized services
Expand the e-commerce platform: Enhance the online shopping experience to reach customers across Ireland, the UK, and potentially international markets, ensuring seamless navigation, easy checkout, and fast delivery options.
Develop virtual styling sessions, video consultations, and tailored fittings to provide a more individualized and premium shopping experience for each customer.
Strengthen brand reputation
Build awareness and loyalty through marketing campaigns, excellent customer service, and community engagement to reinforce JR McMahon.
new seasonal collections
Regularly update the product range with fresh seasonal styles, incorporating both classic and contemporary trends to appeal to diverse customer preferences.