client demo

Visual Identity Routes

Grace Chocolates ROUND 1 bold-studio.co.uk

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Guiding Journeys

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Headline text Subline text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in tristique metus, a venenatis eros. Quisque vehicula lorem id dolor feugiat, non aliquam sapien egestas. Curabitur vitae tristique nibh.

• Flowing classic serif font which invokes a feeling of gracefulness, beauty and quality.

• Colour palette using regal purples, dark blues, cocoa browns and rich greens, juxtaposed with bright fresh modern tones.

• Typography using classic serif font for headings and a thin modern Sans-Serif for body text.

• Packaging tied together with hand drawn illustrations with a textured, organic feel. This re-enforces the idea of a high quality gift, made by hand.

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Brand Assets

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• Illustrations which depict different interpretations of the word “Grace” or “Kindness” with central subject being a woman that is guided or assisted on journey to a better future.

• Illustration left shows a woman “Falling from Grace” and being assisted and offered a second chance.

This gets across the social impact and central vision of Grace Chocolates without spelling it out literally.

• Illustrations are bordered with leaves, fruits and cocoa plants to show the high quality of the products.

• The style is dream-like and fanciful which allows it to be open to interpretation. This means that it can just be viewed as purely aesthetic or can be read into with a deeper meaning.

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Illustrating Grace

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Respite

Guidance/Intervention

Journey

The idea of respite from hard life conditions.

Woman in a desert coming across a beautiful oasis. Hand shape is present in all illustrations.

Woman on a boat and being gently navigated towards a safer path.

Woman at the beginning of a long journey towards a better future.

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Crafting a sisterhood

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Headline text Highlighted text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in tristique metus, a venenatis eros. Quisque vehicula lorem id dolor feugiat, non aliquam sapien egestas. Curabitur vitae tristique nibh.

• Monoline script font to represent the flow of drizzled chocolates • Calligraphy turns into heart motif to frame logo • Chocolate brown colour mixed with cream, yellow and purple for flavour palette

• Clean headline font so as to be accessible and to the point • Supporting monoline script for highlighted features (to be used sparingly) • Supporting graphics line drawings

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Brand Assets

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• Line drawing emulating chocolate drizzle • Inspirational or profile poses of woman all linked together • Continuous line to show journey / paths as well as combined sisterhood • Can be used in different colour combinations for different products • Individual profiles can be used separately on packaging or marketing materials • Flexible to use across different formats

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Packaging patterns

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“CHOCOLATS FOMIDABLE”