House to Home Magazine • February 2020

VOLUME 1, ISSUE 1  FEBRUARY 2020

house to

home ONE-STOP SHOPPING AT WACKY’S DESIGN CENTRE

Feel right at home Simplify home projects from start to finish PAGE 8

Shaw believes in its people, products and partnerships.

The Team at Wacky’s go above and beyond to make sure you’re satisfied with the product, service and ultimately, your home.

shawfloors.com

David Grandy

Meet the team

Friendly service, family atmosphere in store The staff at Wacky’s Flooring & Lighting Design Centre in Dartmouth, N.S., is always ready and willing to share tips and expertise with anyone looking to improve their home in big ways or small.

In this issue:

Page 6 Page 8

CEO’s message Feel right at home Simplify home projects from start to finish

Page 14

Floor to ceiling • • • • •

Flooring Kitchens and appliances Lighting Custom millwork Window treatments, custom drapery and upholstery • Area rugs and decor • Installation services

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Flooring & Lighting Design Centre

Wacky’s Flooring & Lighting Design Centre Scott Brookfield, CEO Morgan Brookfield, Director Jay Clarke, Manager 60 Highfield Park Dr. Dartmouth, N.S.

wackysflooring.com SaltWire Network Mark Lever, President and CEO Colin Sly, Director, Regional Sales Lindsey Bunin, Director, Product Management Jason Brachvogel, Manager, Business Development Paula Bugden, Editor and Project Manager Peter Ross, Senior Graphic Designer Curtis Messervey, Account Executive Meghan O’Neil, Regional Product Manager Cover Photo: Shaw Floors Copyright 2020 by

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All rights reserved. Reproduction of any article, photograph or artwork without expressed written permission from the publisher is strictly prohibited.

Wacky’s Flooring & Lighting Design Centre

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INTRODUCTION

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hether you’re new to the world of home improvements or make it your mission to keep up with the latest trends, there’s always something to learn from seasoned professionals. In this edition of house to home, read about ways to simplify renovations and building projects every step of the way — and how to have fun in the process.

And for those who thrive on what’s new in home design, Wacky’s Flooring & Lighting Design Centre specialists share their knowledge and pro tips to help you turn your dream home into a reality.

All under one roof Home is a place to call your own 4

house to home • February 2020

David Grandy

Wacky’s Flooring & Lighting Design Centre

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CEO’S MESSAGE

David Grandy

Welcome to house to home The next chapter in helping homeowners since 1980

W

e are excited to introduce our new publication, house to home, which showcases our one-stop-shop expertise on a whole new level and format.

Our in-store specialists offer helpful tips on home projects and how to pick pieces that suit your style and needs.

Whether you prefer modern designs or lean toward more traditional looks, house to home points readers in the right direction when it comes to flooring, kitchen designs and appliances, lighting, window treatments, area rugs, decor and more.

We have a wide selection in store that

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stands out in Atlantic Canada. We’re also proud of our recent growth on a local level right here in Halifax Regional Municipality.

Our store at the Atrium Shopping Centre in Dartmouth, N.S., is more than 18,000 square feet and, more importantly, is staffed by professionals who specialize in each of the areas mentioned here.

We also have a team of qualified decorators. If clients already have decorators in mind, they become part of the service team. We also provide installation services, with a combination of employees and subcontractors who provide

top-quality installation with a three-year guarantee. This guarantee is the longest in Atlantic Canada and shows that we stand behind our work and are dedicated to providing the best the home design industry has to offer.

Our clients are our most important asset and we value each and every professional relationship we’ve developed over the years. We hope you enjoy house to home, from our family to yours. ■ Scott Brookfield, CEO Wacky’s Flooring & Lighting Design Centre

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COVER STORY

Feel right at home Simplify home projects from start to finish

By Sara Ericsson

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house to home • February 2020

Becca Tapert/Unsplash

Wacky’s Flooring & Lighting Design Centre

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COVER STORY

Photos by David Grandy

Sherry Donovan (left), Scott Brookfield and Morgan Brookfield from Wacky’s Flooring & Lighting Design Centre in Dartmouth, N.S., share their expertise with homeowners who are looking to renovate or start a building project from scratch.

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enovating a home or building from scratch can be the most stressful of experiences. Sample pieces and colour swatches can be hard to keep track of, as homeowners often bounce from showroom to showroom and store to store to choose from a wide range of options.

Above and beyond the endless sea of options are the things to consider when installing a newly purchased product. This is why Morgan Brookfield, the director of marketing and operations at Wacky’s Flooring & Lighting Design Centre, says a one-stop-shop approach, like the one offered at the store’s Dartmouth showroom, is optimal. Homeowners can work with experts who will help them find what best suits their home and budget.

“With everything in one place and expert staff to guide homeowners through the process, renovating or building a new home becomes a much clearer and less stressful process,” says Morgan.

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Simplify with one-stop shopping Sherry Donovan, the director of human resources and special projects at Wacky’s Flooring & Lighting Design Centre, says the approach taken by traditional home and design stores can be one where they are experts in a small number of areas and outsource or recommend other businesses or experts to fill another need.

“In years before, you’d take your samples for flooring, backsplash and paint colours to a cabinet company and then again to a lighting store and yet again to

The options are endless when it comes to home upgrades. There’s something for everyone’s style and budget.

somewhere else as you travelled around to different locations,” she says.

Now that many people are busier than ever before balancing their personal and professional lives, Donovan says time is critical and cutting back on the number of stops required can greatly ease stress on homeowners looking for help. “Having one place that you can find everything you need helps to bring the process all together and package it in a way that homeowners can really picture it and can understand their choices,” says Donovan.

Morgan says Wacky’s Flooring &

“An expert opinion is definitely important when it comes to making choices and ensuring a product is the right fit for you and your home.”

— Morgan Brookfield

Wacky’s Flooring & Lighting Design Centre

Lighting Design Centre takes this onestop-shop approach, as it offers flooring, fabric, lighting, millwork, window treatments, area rugs, cabinets and appliances and installation services all in one location so that customers don’t feel overwhelmed when they arrive. They can instead focus their attention on speaking with experts to determine what works best for them.

“It’s important that the process covers the homeowners from floor to ceiling and is easy and convenient. When it’s led by experts, the mess is taken away and the boxes are all checked,” says Morgan.

Wacky’s Flooring & Lighting Design Centre

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COVER STORY

David Grandy

Ask the experts Donovan says streamlining the process also opens homeowners up to a whole other feeling that would be impossible when stressed. That feeling is excitement.

“The customers should be feeling that this process is exciting and fun, no matter their needs or budget. Most of us in this field have been through our own renovations or new builds and we know that the last thing homeowners want to do is worry. So, whatever can be done to remove that potential and allow homeowners to have fun and get creative with their options, the better the experience will be overall,” says Donovan.

Another key element of streamlining, besides the one-stop-shopping approach,

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“Having one place that you can find everything you need helps to bring the process all together and package it in a way that homeowners can really picture it and can understand their choices.”

— Sherry Donovan

Wacky’s Flooring & Lighting Design Centre

is working with experts, according to Morgan, who says their knowledge allows them to see and consider things others may not.

“An expert opinion is definitely important when it comes to making choices and ensuring a product is the right fit for you and your home,” says Morgan.

“You want to know what is right for your home and make sure you have all the facts.

It’s the best way to do that and the only way to know that everything that needs to be taken into consideration has been.”

Donovan says as more people are looking for instant results, bringing one’s ideas to a one-stop shop with experts on hand is a surefire way of shortening the process and making sure it’s done right the first time, which also saves headaches

Did you know?

Morgan says the store has morphed from a business known for flooring deals into Wacky’s Flooring & Lighting Design Centre and the Atrium, which is the largest showroom east of Montreal.

The Atrium Shopping Centre is where Wacky’s Flooring & Lighting Design Centre displays its flooring, lighting, window treatments, area rugs, decor, appliances and custom millwork options for homeowners with all budgets, as well as installation services for these products. This one-stop-shop centre also houses AyA Kitchens.

Scott says broadening the store’s offerings into a floor-to-ceiling destination made sense for the business and its customers.

“When building a new home, the customer gets a list from their builder of the fixtures and materials needed to finish the home. So, our logic behind creating the new Wacky’s was if they could get it in one place, it would mean a more efficient and enjoyable experience for them,” he says.

down the road. “Experts take your ideas, help you create realistic expectations and show why something will work or why something else might be a better option,” says Donovan.

Scott Brookfield, the CEO of Wacky’s Flooring & Lighting Design Centre, says ensuring customers have top-tier experts to work with is essential within the industry and that the design centre’s experts — there are more than 20 of them — make certain that homeowners who become customers are properly looked after. “It is absolutely key to have the right experts because you’re only as good as your people. Ensuring we have the best industry experts means our customers have access to the best in the business,” he says.

The best approach Donovan says her biggest piece of advice for homeowners to further cut back on the stress that can come with renovating or building a home is to establish and maintain clear communication with all involved in the project. That way, she says, plans are clear and things move along as close to the plan as possible.

“Communication is the number 1 piece of advice I give to anyone starting out on a project. You want to be sure you start by communicating your exact wants and needs and that you continue communicating with all parties to ensure the project becomes exactly what you envisioned,” she says.

In addition to setting and sticking to a budget, Morgan says building extra time into the overall project schedule and expecting the unexpected is something every renovation or home build will need, as things almost never go exactly to plan.

“Products can be held up, the time of year can cause timeline changes, things can be discovered behind existing walls, the installer could be delayed — there are so many small things that can hold up the project. You have to have a little leeway there,” she says.

Donovan says being patient and prepared may not sound like the most exciting way to approach the renovation or building of a new home, but it’s a homeowner’s best insurance that they will come out of the process loving the results.

“Have your timelines ready and understand that there will be people, dust and dirt in your house disrupting your daily life. Parts of it will be stressful, but if you’ve consulted the experts and done your planning right, you’ll come out of it with a house that you love,” she says. ■

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FLOOR TO CEILING

Take it from the pros Get the inside scoop on the latest home trends in all shapes and sizes

By Sara Ericsson

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house to home • February 2020

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t might be surprising for some people, but renovating or adding to your home to reflect current trends is likely easier than you think. Whether you’re looking to swap out old flooring in favour of a sleeker finish or up your home storage game, the experts at Wacky’s Flooring & Lighting Design Centre in Dartmouth, N.S., have the industry experience and eye for style to help you get started.

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Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

FLOORING

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t’s relatively easy to break flooring down into two categories: the classics and the rising stars. On the classics side, hardwoods have always been celebrated as a worthwhile investment, with each plank stamped with its own unique patterns and finish. Hardwoods are rarely a steal or a deal, but rather an investment to elevate your home.

Another classic flooring style is carpeting, which has definitely seen its heyday but is still beloved for adding comfort and warmth to a space, especially in cosy areas like bedrooms or colder ones like basements.

Tiling has also been around for ages, most likely thanks to its uncanny ability to make a statement — think bold, black and white subway tiling in an entryway or even bathroom.

And then there are the rising stars of flooring, like laminates and vinyls, which are no longer seen just as the most budget-friendly option, but rather sturdy and reliable flooring that some now consider more durable and longer lasting than hardwood. These floors are having a moment, according to flooring specialist Mike Gaudet.

He says flooring is trending toward luxury vinyl plank flooring, high-end laminates and large-format porcelain tiles, which are “taking the flooring world by storm.”

Gaudet says the materials’ durability and amazing visuals mean they come highly recommended and don’t make homeowners feel they’re sacrificing quality for price. Many options are affordable, but the materials have a wide-ranging price from a more basic design to more luxury-leaning ones. “These are among the toughest floors and are fast replacing traditional hardwoods,” says Gaudet.

New rising stars also include bamboo flooring, which frequently outperforms hardwood in terms of scratch resistance, and cork, which is still making its mark and less popular than other alternatives but steadily climbing.

As people veer from grey toward natural warm brown tones across all flooring materials, Gaudet says the juxtaposition of rustic-style floors with sleek, modern kitchen finishes is becoming big. ■

Flooring specialist Mike Gaudet offers up his expertise on what to look for and the latest trends.

David Grandy

PRO TIP Consider an installer. “There are things they know to consider — like waterproofing or acoustic pads — that most people don’t,” says Gaudet.

David Grandy

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house to home • February 2020

Shaw Floors

Shaw Floors

David Grandy

Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

KITCHENS AND APPLIANCES

Photos by David Grandy

Designer Ashley Girard says two-tone kitchens are popular right now.

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one away is the country kitchen.

Here to stay, at least for now, is the galley kitchen, according to kitchen designer Ashley Girard. Also trending with minimalism are the smaller houses and creative uses of space that result in a smaller, more space-savvy kitchen, where every inch is thoughtfully considered.

Girard says instead of floor plans calling for cabinetry on each wall and praising pantries, trends are now showing stoves and fridges on a back wall with a central island featuring a sink and dishwasher, which better lends to open-concept living and entertaining.

Countertop trends show that the once-beloved waterfall edge has made a comeback and new materials, including porcelain and acrylic, are being used more often. Designs overall are not very detailed and are now without crown mouldings and decorative legs and instead favour a minimalist look that is easier to clean and care for.

As for colour trends, she is seeing two-tone kitchens with white upper cabinets combined with either stained wood or painted lower ones, where colours are popular — particularly pastel and navy blues, along with forest greens.

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“Two-tone kitchens are always pleasing. It gives the kitchen a light and bright feeling, while having texture and warmth,” she says. “Colours really bring the client’s personality into the kitchen.”

Kitchens are becoming more creative and less static spaces, as people are bringing their personalities into their kitchen designs more than ever before. You can also achieve that with appliances. Wacky’s Flooring & Lighting Design Centre, for example, offers hightech ranges, refrigerators, dishwashers and more from Fisher & Paykel.

No matter your style preference, getting creative while considering the best use of your space will yield trendy results. ■

PRO TIP Know your limitations.

“Communicate with your designer so you get a kitchen of your dreams that works for you,” says Girard.

AyA Kitchens is proud to be a Canadian-made brand.

Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

LIGHTING

David Grandy

Marion Mahar says it’s important to match a light to the room.

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lack and gold equals bold and this pairing of colours is having a major moment in lighting, according to lighting specialist Marion Mahar. The colour combo is one that is easy to envision on a chandelier, which acts as a natural statement-making focal point wherever one is installed. This colour trend doesn’t mean all chandeliers are the same and has rather been interpreted in a variety of styles that are each so unique, it can be easy to forget they’re all part of the same trend.

Lamps are another form of lighting where these colours are being incorporated into tons of vibrant styles, both opulent and sleek, with classic farmhouse-inspired rustic combinations trending right now, according to Mahar.

“People are looking for a rustic farmhouse feel,” she says.

A consistent trend has been Edison light bulbs combined with restoration pieces — think wood and iron — across a variety of fixtures, whether it’s a chandelier, lamp or otherwise. But slowly making a comeback, according to Mahar, are opal bulbs — ones where the glass is opaque and the filaments aren’t visible — that have been appearing more and more in designer-produced home

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decor write-ups. These are known for being used in fixtures like flush mounts, which can often be cast aside as a boring category, but which should be reconsidered, especially when looking to install something to brighten up a dark space.

This area of lighting has a huge amount of variety.

Other lighting options, such as outdoor lighting and fans, are also subject to trends, but are more about the homeowner’s needs — how long your driveway is, whether your street is dimly lit or how much air circulation you’re looking for within a space.

While trends come and go, Mahar says one thing remains: lighting choices are ruled by personal preference. “Trends aren’t as popular here. People want something that reflects them and makes the room look pretty,” she says. ■

PRO TIP Match the light to the room. “If you feel your fixture looks bad, it could be the brightness or shade of the bulb you’ve chosen. Buying a new light bulb is easy — changing everything else is not,” says Mahar.

Wacky’s Flooring & Lighting Design Centre

David Grandy

Wacky’s Flooring & Lighting Design Centre

Wacky’s Flooring & Lighting Design Centre

Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

CUSTOM MILLWORK

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ave you ever wanted to change up a room without renovating? Custom millwork specialist Alyssa Carrigan says her area of expertise is the answer and that current custom millwork trends include closets, mud rooms with storage, wall built-ins near a TV or fireplace and sliding barn doors.

The need for functional spaces is pervasive and trends are reflecting that, with among the most requested type of custom millwork being mud room designs. Carrigan says they have experienced a serious uptick in recent years, thanks to their practically designed storage solutions, such as benches, hooks and cubbies for coats and shoes. With custom millwork being designed to build something for a specific space, the mud room is often tailored to the homeowner’s needs and means they have a new space without having to undergo major renovations.

Other storage-centric millwork trends, such as walk-in closets and wall built-ins, are also growing in popularity alongside the growing trend of minimalism and open-plan living. As the size of homes is shrinking and using every square-foot wisely becomes more and more essential, Carrigan says custom millwork stands to become an increasingly popular solution for homeowners who have yet to discover it.

“We’re seeing a lot of upper shelving and floating shelves, as people collect less and want an open look,” she says. “With open-concept spaces, you lose storage, so we’re finding esthetically pleasing ways to make up for that.”

Carrigan says trends show these customized pieces are made with mixed finish and two-tone materials, including wood-like materials paired with a different tone or texture. Whatever the finish, the results are the same: homeowners are left with a new space that adds value to their home, but can be removed if necessary. ■

Custom millwork specialist Alyssa Carrigan says current trends include pieces made with mixed finish and two-tone materials.

David Grandy

Pro tip

PRO TIP

Match the light to the room. “If you feel your fixture looks bad, it could be the brightness or shade of the bulb you’ve chosen. Buying a new light bulb is easy — changing everything else is not,” says Mahar.

Custom doesn’t mean unaffordable. “You’d be surprised at the range of costs. It all depends on your space and budget, but designing custom millwork can definitely be affordable,” says Carrigan.

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Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

WINDOW TREATMENTS, CUSTOM DRAPERY AND UPHOLSTERY

Flooring specialist Mike Gaudet offers up his expertise on what to look for and the latest trends.

David Grandy

Joy Beattie offers her insight and expertise on what’s new in window treatment trends.

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exture, colour and length are what make or break window drapery, according to window treatment specialist Joy Beattie. Texture is key to add warmth to a space, especially in cosy corners of the house like a reading nook or bedrooms, where comfort is everything. The textures and natural materials of woven wood or bamboo blinds can really help achieve this.

Beattie says the combination of such natural fibre shades with textured, full-length fabrics, like velvets, sheers and linens, is really trending, but the combination depends entirely on the space, personal preference and layout of the room. “These combinations add visual interest, as well as texture, while still maintaining a minimal appearance,” she says.

While texture-forward fabrics are trending, approach is all over the map.

Some homeowners prefer to make a statement with their curtains, while others prefer they take a backseat to the other aspects of the room’s decor. “Neutrals are currently the most popular colour trend for blinds and shades, although we are seeing growing popularity with colour for drapery panels,” says Beattie.

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What is consistently trending, just like with lighting, is the colour of the hardware used with respective window treatments. Beattie says gold and black finishes paired with understated but elegant finials (hip-knobs) are currently trending and help a room feel larger, as they elongate the wall and create a statement.

Another growing trend, as people become increasingly mindful of their energy consumption, would be window treatments like cellular shades. Beattie says motorized blinds and shades, especially for larger windows, are also growing in popularity as new home construction is including windows of considerable height more and more often. Adding such features contributes to the overall value of the home. ■

PRO TIP Consistency is key. “In a room with windows of similar sizes, I would recommend the same style on each window,” says Beattie.

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Graber

Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

AREA RUGS AND DECOR

Anderson Tuftex

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nother area bound to personal preference is rugs, according to area rug and decor specialist Cathie Brookfield, who says homeowners are trending strongly toward both plain and patterned rugs.

Rugs present an opportunity for homeowners to express their decor style and make a statement, without committing to a permanent or costly change to their space. They are easy to pick up and move around and come in an endless variety of shapes and sizes — from circles and squares, to drawn-out runners and asymmetrical looks.

As for fabrics, traditional wool is still popular with those looking to invest significant cash in a rug they’ll keep for many years. The use of synthetic materials, like polyester and viscose, is becoming increasingly popular and is resulting in more affordable rugs that, while not as durable as their wool counterparts, offer the young renter or homeowner an affordable way to spruce things up.

Common areas for rugs include living rooms and doorways. However, Brookfield says, the new trend of rugs in kitchens is catching on quickly, as people continue to bring more of themselves into their kitchen designs. But patterns and colours continue to divide trends.

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“It’s really split. People always love navy, greys and neutral rugs, but a lot are also loving ... [Persian]-style rugs, especially runners for their kitchen area,” she says.

Brookfield says rugs are also practical, as they help protect flooring from regular wear and tear and remain an easy way for someone to take a chance with their decor by trying something new, like mixing styles or even patterns. Brookfield says the main rule here is to throw caution to the wind in favour of boldness and to consider mixing patterns that share similar colours or other consistencies. “You can have a pattern in a rug and your furniture. It’s just a matter of seeing them together,” she says. ■

ELEGANT FLOORING

PRO TIP Make sure the rug fits your space.

“Measure your room and furniture, especially chairs, to make sure the rug is large enough. Keep in mind how your furniture moves,” says Brookfield.

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Wacky’s Flooring & Lighting Design Centre

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FLOOR TO CEILING

INSTALLATION SERVICES

David Grandy

Roy Snow says hiring professional installers gives homeowners peace of mind.

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nstallation may not sound as exciting as the prospect of a new kitchen or floor, but consider this: if the new trendy products you’ve purchased for your home aren’t installed properly, it could have all been for nothing.

This is why installation specialist Roy Snow says customers should use Wacky’s Flooring & Lighting Design Centre’s installation services when buying a product from the store. The service is offered in nearly every department — everything from kitchens and cabinets to flooring, millwork, appliances and lighting — and is backed by a three-year warranty.

Snow says hiring professionals gives homeowners peace of mind, since it’s done professionally and backed by a warranty, as it gets done right the first time.

The process begins with the customer communicating their price point to the product specialist, who then helps them select their products. The order is then processed and the product is delivered for installing. Once the product is installed, a followup appointment is scheduled to ensure there are no problems or issues with the product or its installation.

“This is a premium service that considers everything. There is communication throughout the entire process, from sale to install,” says Snow.

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Having the right people for the job is the crucial element that makes using such a service worth every penny, according to Snow. “You wouldn’t let just anybody work on your car and you shouldn’t let someone inexperienced install your flooring. Our team of specialists is trained in the install of our products and we back all installations with a three-year warranty,” he says.

“We have tradespeople in each department that specialize in each type of product. They provide a fast and efficient, yet comprehensive, installation because they know the product inside and out.” ■

PRO TIP Map it out before you lay it out.

“You have to map out your install before you begin. Some people, especially when laying flooring, will do something like start at the longest wall and go without considering the overall space.

You have to visualize the overall project, not just the one room.

Every piece is going somewhere, so again that comes down to preparation,” says Snow.

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Wacky’s Flooring & Lighting Design Centre

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