March/April 2021 | Salons Direct

Next Day Delivery before 4pm/FREE over £75*

MAR/APR 2021

ESSENTIALS LATEST OFFERS & TOP PICKS FOR YOUR SALON

NEW A NEW 3-IN-1 SYSTEM,

BLOWOUT, STYLING & HAIRCARE IN ONE SINGLE PASS FREE Hot Honey Care Starter Kit with every Elchim Run, Elchim 8th Sense, Elchim Xlite and Elchim 3900 purchased

QUOTE:

HONEY

PAGE 21

NEW Moroccan Gold Series SEE ONLINE

COMING SOON

0844 875 7775 salonsdirect.com

NEW Olivia Garden Pro Thermal Brushes Pastel Pink SEE ONLINE

MARCH/APRIL 2021

ESSENTIALS After a very difficult start to the year, we’d love to help you think of ways to stay inspired and take the opportunity to keep your skills fresh or try new techniques. The following pages feature ideas on how to keep motivated and develop your business during lockdown.

We have lots of Instagram Live features during March & April to help with this too, have a look on the opposite page for full details.

Order before 4pm Mon-Thurs for

TRADE NEXT DAY* ONLY DELIVERY FREE DELIVERY*

over £75 online call us:

0844 875 7775 //Mon-Thurs 8am-5pm, Friday 8am-4pm, Saturday 9am-1pm

shop online for many more ranges and special offers:

Lookout for our new range of premium skincare for those trained in Level 3 and above, MC Cosmetics on page 26.

There’s a great selection of new lines and promotions throughout the magazine, including an insight into nail must haves with our amazing Ambassador, Amy Guy on page 32.

Don’t forget we have over 14,000 products on salonsdirect.com and MANY MORE OFFERS! Happy shopping!

salonsdirect.com

Follow us for new trends, product news, ‘how to’ guides and fantastic competitions!

Don’t miss out on more brilliant offers, sign up to our email offers & news...

*Orders must be received and completed by 4pm (UK time) Mon-Thurs to be delivered the next working day. Orders placed online over £75 excluding VAT to most parts of mainland UK will have free delivery. For full T & C’s please refer to our website www.salonsdirect.com.

Prices are subject to change without prior notice. Offers are valid until 30th April 2021 or whilst stocks last.

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+ MORE BRANDS + MORE PRODUCTS + MORE CHOICE online at salonsdirect.com

INSTAGRAM LIVE SCHEDULE Tune in @salonsdirect 8th March TIGI - 7pm

9th March

Redken X @tialambourn_hair - 6pm

10th March

How to nail your nail prep with Lotus Nail Prep Tools X @amyguynailartist - 10am

15th March

Willow – E-file Pedicures - 6pm

17th March

Idol By Cheryl Taylor - Talking all things Semi Permanent Lashes - 11am

29th March

Transformational Toning with Wella - 6pm

12th April

Pulp Riot X @glam.by.heather - 6pm

19th April TIGI - 7pm

Keep checking our Instagram for even more dates added throughout March & April Order now

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ON THE BLOG

How Should You Plan Your Salon Business for 2021?

There’s no denying that the year 2020 brought some serious challenges with it for the hair and beauty industry. However, while nobody is quite sure what this year holds, it perhaps won’t be quite as unexpected. So the question is – exactly how do you plan your salon business now?

Plan your marketing strategy Marketing is often one of those things that ends up getting pushed down the list of your priorities – especially when your profit is being squeezed. Why not make this year the year you finally make the plan?

By planning your marketing strategy well in advance, you will be doing yourself a huge favour. It can be tempting to cut marketing out of your budget when times get tough, but it will be essential in getting as many people back through your door as possible.

Set yourself up some time at the start of the year to really get a good understanding of what marketing you have done in previous years and how well it worked. This could be…

Set some goals for the year A new year is a great time to plan out some new goals. Thinking up numberbased targets are often what we first have in mind, as they give us something concrete to aim for. They also have the most noticeable benefit to your business.

If you want more clients, again, turn this goal into actions. Add new marketing tactics into your yearly plan or allocate more money towards advertising.

However you want to do it, be sure to make it happen.

These goals could be things like…

Try not to set yourself too many goals, either. Focus on what you think is most important to your business without spreading yourself too thinly.

• Improve profit by X% • Get X% more new clients • Boost salon retail by X% However, don’t just be led by numbers.

Consider non-financial goals as well that can have just as much benefit for both your business and your team.

It might be things like…

• Improve communication • Attend more training sessions • Give your salon a fresh new brand • Grow your social media presence Either way, once you have made a goal for the year, don’t just let it sit there. You now have to plan how you are going to make it happen.

So for example, if you want to grow your social media, devote a certain amount of time each week to creating content. Have an aim for how many updates a week you are going to post and stick to it.

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Make a financial plan A solid financial plan for the year ahead should be the absolute backbone of your salon business.

• Emails you’ve sent out • Offers you’ve promoted • Money you’ve spent on advertising • Social media engagement • Website visits Find out what has worked well and plan more of it. Look for areas that could be improved and make changes.

Put together a calendar for the year ahead and highlight your key seasons and promotional opportunities. Have everything in place now so you can be sure nothing slips through the cracks when you get busier later in the year.

Share your vision

After the experiences of 2020, you might be rethinking the importance of savings.

While investing back into your business might always have been a priority, having a rainy day fund might now feel like a very sensible option.

As a salon owner, you should have a clear vision for what you want your business to be. Once you have set out some goals and plans for the year ahead, share this with your team. Afterall, it is them who are going to help you achieve all of this.

This year, make a plan for both the best case scenario and the worst case scenario.

You’ve now seen the effect lockdowns have on your business, so you now know what to expect if it happens again.

Have a think about where they will fit into this plan. Consider all of their personal development and growth ambitions, then how they can benefit the business.

But, don’t let this hold you back. If you’ve made it through the toughest of times, let that be proof of just how strong your business is.

For example, you could have a member of the team who is keen on developing their creative colour techniques, while one of your goals is to attract new clients.

This could fit nicely into your yearly plan.

Free standard UK delivery over £75* online ... visit salonsdirect.com

DIARY

Goals for March/April 2021 GOAL 1:

GOAL 2:

To Do List:

GOAL 3:

Salon Shopping List:

Order now

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Buy 5 Topchic Cans & get 6% 1 Litre Lotion FREE

Buy 3 Colorance Cans & get 2% 1 Litre Lotion FREE

2 tubs of Goldwell Oxycur Platin Dust Free Blue Bleach for £19.00

4 FOR 3 on Goldwell Lacquer

Buy 6 Tubes Topchic/ Colorance for £35.70

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Want it tomorrow?... For Next Day Delivery order before 4pm* ... visit salonsdirect.com

BUY 4 COLOR TOUCH & GET 1L 1.9% CREME LOTION FREE*

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Can’t find what you’re looking for? There is plenty more to find at salonsdirect.com

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NEW FOR ALL HAIR TYPES AND TEXTURES TO TRANSFORM THE APPEARANCE OF PROCESSED HAIR BACKBAR SERVICE

A customisable backbar service supporting healthy hair in 3 key areas - protein, moisture and pH balance. Visibly reduces the appearance of surface damage in a single use.* *Using Acidic Moisture Concentrate, Acidic Protein Amino Concentrate and Acidic pH Sealer system

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This isn’t everything! Hop over to salonsdirect.com to find so much more!

pH-ENOMENAL HAIR STARTS HERE WHY CHOOSE OUR ACIDIC COLOR AND HAIRCARE? DISCOVER THE pH POWER OF REDKEN

Redken’s iconic Shades EQ and hero, award winning haircare ranges are acid balanced products designed to help minimize swelling and maximize strength while providing optimum condition and shine.

“Redken’s hair philosophy is built on restoring hair to its natural pH of 4.5 – 5.5. Maintaining the correct pH of our hair can help smooth the cuticle to promote healthy & shiny looking hair.”

Jimmy Green, Redken Education Manager

HOW TO CREATE pH-ENOMENAL HAIR WITH SHADES EQ

@tialambourn_hair

Salon Owner & Balayage Master Tia Lambourn shares her must have #RedkenRecipe for her blonde boss look

ZONE 1 (ROOTS): EQUAL PARTS SHADES EQ • 07NB + 06N + Processing Solution

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“The shine that Shades EQ gives makes my blondes glow, it’s like liquid gloss! My clients love how soft their hair feels after Shades EQ! The acidic formula helps smooth the cuticle, this is why Shades EQ is a staple in all my colour services.”

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EVERYDAY

Clean Blonde

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KEEPS BLONDE BRIGHT AND HEALTHY GRADUALLY REMOVES YELLOW TONES AND DAMAGE FROM BLONDE HAIR DESIGNED FOR EVERYDAY USE TO MAINTAIN SALONFRESH COLOUR

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Sign up to hear the latest from us! ... Register online at salonsdirect.com

10% OFF WATER-BASED ETHANOL-FREE 99642 600ML WAS £7.30 NOW £6.57 99643 1500ML WAS £15.80 NOW £14.22

STARTER KIT WHITE

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Procare products are designed to give stylists the FREEDOM TO CREATE, because we believe absolutely nothing should stand in the way of fabulous colour.

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Join the largest online community in the industry!...

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17

ON THE BLOG

5 Things To Do With Your Salon Business While it is Closed It may have been a surreal experience closing your salon doors the day the first lockdown was announced, probably leaving you more than a little uncertain about what the future holds for your business. But, while your seats might be empty of clients, you can still do some work behind closed doors. Having some downtime does give you a new opportunity to make some improvements to your business.

Take a look at some of our ideas for things to do when your salon business is closed...

1. Improve Your Website Running a salon is more than a full-time job, so things like website maintenance often fall to the back burner. Now your salon is clean and tidy, why not snap a few new pictures of the interiors to update your website with? Or ask a few clients if you can use their Instagram pictures from your salon to put into a gallery? Check all your branding is consistent, with the same logo across your website and social media.

Think about any new pages you might want to add, perhaps some profiles for your team or information on the products you use – if you use any vegan products or eco-friendly supplies, be sure to shout about it! Make sure people can find out exactly what your salon is about, what you stand for and the great work you do. You could even start a blog in your downtime to give clients some advice on maintaining their treatments at home.

2. Give the Salon a Good Clean

3. Tidy Up Your Database and Client Records

We are all now aware more than ever just how important it is to keep your salon clean and sanitary. When salons reopen, this is bound to be at the top of everyone’s agenda, so make sure you review your salon hygiene procedures now.

It’s not just your physical salon that could do with some tidying up every now and then. It is likely that after the new GDPR introductions a couple of years ago, your database was streamlined to include only clients who are happy to receive contact from you.

While you don’t have any clients coming and going, why not head down to your salon by yourself to make sure you have everything you need to maintain your most hygienic working practices.

During this downtime, why not explore any other salon management software you could use? There are a number of cloud-based scheduling and database tools out there, so consider how well yours is working for you and maybe try out a new demo.

Perhaps consider the value booking apps could add to your salon or whether some software with a marketing suite could help you further, such as Phorest.

While you’re there, think of whether you need any signage to help remind staff of hygiene procedures, or maybe even put together a training session to make sure everyone has the most up-to-date knowledge on sanitising and disinfecting in the salon.

4. Re-Organise Your Supplies When the salon is busy, it’s only natural that mess follows! Why not use this time to give your salon a good clear out, getting everything tidy and in its place? Not only can you and your team return to a well-organised salon, but you might even find it therapeutic to give the place a bit of an overhaul.

While you’re at it, you could also do a quick stock take to make sure you have everything you need for your salon to reopen. Could now be the time to look at introducing some new products to your salon – you’ve got plenty of time to try them out yourself first!

Maybe you want to bring more eco-friendly products and vegan supplies to your business – now is a good time to research them and see if you can budget them this year.

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You’ve got plenty of time to try some new things out without having to worry about appointments getting missed, so see what else is out there while you can.

5. Connect With Others in the Industry While we may be far apart from each other, communities are reaching out more than ever to show their support. Why not drop a message to any fellow hairdressers or salon owners out there to see how they are doing? You could even ask if they’d like to set up a WhatsApp group to add fellow salon businesses to where you can share advice and support.

Naturally, a lot of the hair and beauty industry has also been turning to social media to keep in the loop. Remember, Facebook and Instagram aren’t just for reaching clients – you can also spread some positivity within the industry too, by offering your expertise to those who need it.

Yak

Straight

With so much changing information and uncertainty out there, it’s a good time to show some solidarity.

+ For more detailed product information please visit salonsdirect.com

Yak

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Wavy – 15mm (2a)

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Very Wavy – 10mm

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Curly – 7mm

Very Curly – 5mm

Straight

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Coily – 3mm (4a)

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NEW

RUSSIAN GREY

Super stylish and sophisticated, the Denman Russian Grey hairbrush collection exudes timeless professionalism.

NEW

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NORDIC ICE

Cool and pristine, the Denman Nordic Ice hairbrush collection radiates modernism and serenity.

MONOCHROME TANGLE TAMER GENTLE

A stylish mono black and white touch to detangling! Gentle wet and dry detangling for a smooth, sleek and knot free finish.

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Got a question about a product or us? Get in touch! Give us a call ... 0844 875 7775

NEW A NEW 3-IN-1 SYSTEM,

BLOWOUT, STYLING & HAIRCARE IN ONE SINGLE PASS FREE Hot Honey Care Starter Kit with every Elchim Run, Elchim 8th Sense, Elchim Xlite and Elchim 3900 purchased

QUOTE:

HONEY

(Starter kit contains 2 x Supreme Glossy pods & 2 x Sublime Liss Smoothing pods. Worth £22.00)

RUN Elchim RUN £95.00

Elchim 3900 £69.95 Supreme Glossy AntiFrizz x 12 pods £26.00

Sublime Liss Smoothing x 12 pods £26.00

(Elchim Hot Honey Care pods are compatible with Xlite & 3900 Dryers too Elchim 8th Sense, Elchim Run, Elchim Xlite and Elchim 3900 Hairdryers)

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- Carl Blake, Wahl Education & Artistic Team Member

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Grab yourself a bargain in our ‘CLEARANCE’ section at salonsdirect.com

ADVANCED LITHIUM BACK IN STOCK

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Cordless Super Motor Skeleton Trimmer - High-torque brushless motor - Precision Japanese steel blades - 3 hour charge for 120 minutes use 21727 Regular list price £ 90.00

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- High-torque brushless motors - Japanese steel blades - 3 hour charge for 120 mins use (Clipper) - 3 hour charge for 85 mins use (Trimmer) 99894 Regular list price £175.00

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Get a sharp start back

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So many ways to shop with us ... desktop, tablet or even on the go on your mobile!

Retinol visibly reduces the signs of ageing and revitalises the skin

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NEW RANGE

WELCOME TO THE NEW YOUTH Mccosmetics specialises in manufacturing and exporting cosmetic products developed for the health, beauty and wellbeing sector.

Satisfy your clients needs by offering effective solutions for facial and body treatments through the best selection of active ingredients. All the mccosmetics products are created through to the expertise and research of capable professionals with years of experience. *Please note that therapists need to be qualified to NVQ level 3 and above to buy and use these products.

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You can find our BEST PRICES ONLINE at salonsdirect.com

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SAVE £1.51

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See NEW PRODUCTS and NEW RANGES online at salonsdirect.com

ON THE BLOG

The Best Salon Retail Products & How to Sell Them Online If you run your own successful hair or beauty business, you probably know all about how to boost your income with retail products in your salon. But, there is another way you can help generate some extra revenue – selling your retail products online. If your salon is going through a quiet period, you might find that your products are simply gathering dust. So, why not consider adding a new string to your bow with online sales revenue? Buying products online is not only convenient for your clients, but could also open up a whole new world of potential clients and sales.

In this blog, we’ve put together some tips on how to retail your salon products online, plus recommend some of the best retail products to stock up on.

Hair Cair Retail Ideas For hair salons, retailing kits that maintain hair health at home are a great idea for online sales.

The Revlon UniqOne range includes a great range of versatile and retailable products that are perfect for athome use, including their Superior Hair Mask and All In One Hair Treatment.

Self Care Packages

Self Tanning Retail Ideas

One trend that has been growing in the past few years is the need for self care and wellness products. Here, it’s not only about products that get results, but provide an experience, too.

Retailing self-tanning products offers a great online opportunity for spray tan salons. When clients don’t get the chance to top up their spray tan, give them the chance to order at-home alternatives straight to their door.

If you want to put together some self care packs to sell to your clients online, VOESH is a great place to start. Their face masks, collagen gloves and iconic ‘Pedi in a Box’ offer an easy at home treat for clients to enjoy – all at low prices to help maintain your profit margin.

Tanya Whitebits has a great selection of retail products that you can package up to sell online, including their barrier cream, tan enhancing moisturiser and velour tanning glove, along with tanning mousse in various shades.

Check out the Sienna X tanning range too for some more ideas, including the Sienna X Polishing Body Scrub and Gradual Self Tan Water.

Skin Republic and Beauty Pro also offer salonstandard face masks that are perfect for retailing. Create packs for each skin type – dry, oily or mature, for example – to offer clients a pick-me-up when they haven’t got time for a full facial.

Order now

Why not create a hair care package with the iconic L’Oreal Mythic Oil, too? Loved by many for the soft finish it gives hair, L’Oreal Professional also has a number of retail-sized shampoos and conditioners you could make use of.

Finally for Olaplex salons, don’t forget you can also retail OLAPLEX No.6 and OLAPLEX No.7 to clients at home, too.

Nail Retail Ideas For nail clients, there’s no need for them to let their manicures suffer if they can’t get to the salon. Peacci Nail Polish offers a great alternative for salons who use The GelBottle for in-salon gel polish manicures.

If you are worried about how clients will go about removing their gel nails at home, we have a great online retail solution for that, too. Our Lotus DIY Gel Removal Kit has everything clients need to remove their nails safely.

0844 875 7775 salonsdirect.com

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Available in all leading wholesalers and on www.beautypro.com/trade Be inspired, motivated, educated and entertained at our salonsdirect.com/blog Telephone orders: 01273 32 32 32 BeautyProGlobal

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MULTI BUY

Lotus Fabric Waxing Strips

Lotus Waxing Spatulas

76728

76726 x1

£1.60

36

5+

£1.35

10+

£1.20

50+

£0.99

x1

5+

£2.95

£2.75

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10% OFF Eastwood Barber Chair Brown 94709 Was £695.00 NOW £625.50

Heston Black Barber Chair 94710 £450.00

10% OFF Jet Trolley 87819 Was £85.00

NOW £76.50

Lotus Havana Cutting Stool

Lotus Black Corby Styling Chair Square Base 92415 Round Base 92416 5 Star Base 92417

85149 £85.00

£195.00

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10% OFF Lotus Make-Up Chair Pro Collection Without headrest Black 70892 White 20427

Was £99.00 NOW £89.10 With headrest Black 70890 White 20426

Was £120.00 NOW £108.00

15% OFF Lotus Danielle Trolley Case The Pro Collection 20435 Was £195.00 NOW £165.75

10% OFF Lotus Brent Spa Trolley 96839 Was £115.00

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38

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10% OFF all Skinmate Machines Skinmate Micro-needling Pen 23824

Was £149.00 NOW £134.10 “Perfect for the treatment of fine lines, wrinkles & hyperpigmentation”

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“9 functions in one device!’”

Skinmate Digital Beauty Tower Features: Magnifying lamp, Facial Steamer and Hot Towel Cabinet 23358

Skinmate Multifunctional Beauty Machine Features: Magnifying Lamp, Hot Towel Cabinet, Facial Steamer, Skin Scrubber, Radio Frequency, Spray Vacuum, Hot & Cold Hammer, High Frequency, Ultrasound.

Was £601.00 NOW £540.90

23359

Does not include small beauty machine, as shown in image.

Was £1,141.00 NOW £1026.90

“The rotating brushes provide deep cleansing, exfoliation and gently massage the skin”

“An indispensable treatment in advanced aesthetic procedures”

Skinmate Brush Cleansing Beauty Machine 23024

Skinmate Microdermabrasion Beauty Machine 23017

Was £251.00 NOW £225.90

Was £351.00 NOW £315.90

“LED Light therapy offers aesthetic dermatologists a safe, pain free and entirely non-invasive treatment”

Skinmate LED Light Mask 96177

Was £455.00 NOW £409.50 Users should be trained in NVQ level 3 and above for use of all SkinMate machines.

Approximately 1 week for delivery on all machines

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