Goldwell Texture Dimensions Perm

TEXTURE DIMENSIONS PERM.

KNOW IT | Product

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Texture Dimensions Perm is the perfect choice for creating modern perm and curl looks, natural wavy styles or just a boost in volume.

It’s a gateway to a world of creative possibilities. » Create natural-looking movement – from easy beach waves to glamorous bounce, from modern statement to timeless elegance. » Combine with creative winding techniques for reliable and mesmerizing results. » The formula with the Triple Moisture Bounce Complex is designed for hydration, flexibility and bounce.

PERFORMANCE THAT GOES DEEP.

KNOW IT | Product

FOR MAXIMUM MOISTURE AND INCREDIBLE BOUNCE.

Triple Moisture: Urea, Panthenol, Glycine

Bamboo Extract

TRIPLE MOISTURE BOUNCE COMPLEX. Make a difference to your clients’ hair with the new formula containing the Triple Moisture Bounce Complex, a technology with four key ingredients.

Designed for hydration and elasticity, this formula delivers moisture, reduced frizz and curl definition. » Urea: known for hydrating hair and scalp, supports the protection of hair integrity. » Panthenol: known for moisture and balancing. » Glycine: amino acids, part of the natural moisturizing factor and known for strengthening hair. » Bamboo: supports elasticity and bounce.

TEXTURE DIMENSIONS PERM SERVICE.

Learn more in the Goldwell Education Plus App.

A STEP-BY-STEP GUIDE TO PERFECT CURLS AND WAVES.

STEP 5

STEP 8

» Wash the hair with a suitable Dualsenses Shampoo without massaging the scalp.

» Thoroughly saturate (2 to 3 times) each bending roller/rod with the chosen PERM Lotion (R/N/SD/D type). Work from nape to hairline.

Repeat 2 to 3 times. Use paper towels to prevent dripping.

Wear suitable gloves. » Process according to usage instructions. Processing time always depends on a test curl.

» Carefully blot with a towel to remove excess water. » Apply PERM FIX Neutraliser on top of bending rollers/rods using an application bottle. Thoroughly saturate each bending roller/rod (2 to 3 times). Use 2/3 of full recommended amount.

Process for 7 minutes.

STEP 2

STEP 6

STEP 9: Option 1

» Spray Dualsenses Curls & Waves Hydrating Serum Spray on the hair for detangling and easier winding.

Use a test curl to check if the hair has reached the desired curl level (unwind bending rollers/rods 1 1/2 times and check a curl pattern):

» Carefully remove the bending rollers/rods. Do not pull down the hair.

Reapply a small amount of PERM FIX Neutraliser. Apply the remaining 1/3 of full recommended amount. Process for a further 3 minutes.

STEP 9: Option 2 – Color Perming

» Wind the hair using the right size of the bending rollers/rods and the right technique for the desired hairstyle. » For thick hair, use a medium section, and for finer hair, a thicker section. Work your way from the hairline down to the nape. » Comb the section through. Use end paper for the tips. » Always wind with tension according to the desired curl result.

Do not apply PERM Lotion prior to winding.

» Replace the second neutralising step with Colorance.3 The Colorance or Colorance Gloss Tones shades mixed with System Developer Lotion 2% (7 vol.) can be used instead of the second neutralising step when a color refresh is needed. Process for 15 minutes (Colorance shades) or 10 minutes (Colorance Gloss Tones shades) without heat, then rinse thoroughly (3 to 5 minutes). Do not pull down the hair during the processing time.

» Processing time too long: limp, weak curl and damaged hair

STEP 4

STEP 7

STEP 10

» Use a Goldwell Hair Band or cotton wool to protect your client.

» On completion of the processing time, thoroughly rinse the PERM Lotion from the hair for at least 3 minutes.

» Apply Dualsenses Curls & Waves Intensive Conditioning Serum or Dualsenses Curls & Waves Hydrating Serum Spray depending on hair needs. » Use a suitable StyleSign product to give the curls a perfect finish.

HAIR ELASTICITY TEST: To determine which PERM Lotion to use for your client’s hair structure (or condition), a quick and easy elasticity test should be carried out prior to the service.

Conduct the test on the most damaged hair strands. Take a small section and wet the hair.

Choose 1–3 hairs from this section. With both hands, hold the hair firmly between the thumb and index finger and lightly stretch it, making sure to avoid any pulling sensation for the client.

If the hair stretches and breaks, it is lacking both moisture and proteins. The PERM Service is not ideal for highly damaged hair structures. Recommend an in-salon deep treatment and a home care regimen to help establish a good hair structure. Reevaluate at the next visit. If the hair springs back to shape, carry on with the service.

HAIR LENGTH

RECOMMENDED AMOUNT OF PERM LOTION AND PERM FIX

PERM LOTION

RECOMMENDED PROCESSING TIME

Short

80 ml

PERM R – Resistant

10–25 minutes

Medium

100 ml

PERM N – Natural

10–25 minutes

Long

120 ml

PERM SD – Slightly Damaged

5–20 minutes

PERM D – Damaged

5–20 minutes

» This is a perfect technique for creating trendy spiral curls in shoulderor bob-length hair. It is suitable for clients with fine to medium hair; with thick hair, the weight of the hair would flatten the curl. » Pay attention to section size: it should be vertical and not wider than the bending rollers. Work from the nape in wide rows towards the crown.

Choose bending rollers with a wide diameter for natural-looking curls.

TECHNIQUE FOR MALE CLIENTS » Designed to support the current trend of texture change for male clients. » Use standard rods and wind only the top section using the brick technique to create curls on the crown. The winding direction should support the natural fall of the hair. » Choose rods with a smaller diameter for tighter curls and larger ones for a looser curl result.

6 GOLDEN RULES OF CURLS AND WAVES

1.

Always squeeze out the hair instead of rubbing it, then blot with a towel.

4.

Only blow-dry curls and waves to 80%, then air-dry until completely dry.

2.

Always apply the styling product while the curls and waves are still wet.

5.

Reactivate the next day with a leave-in conditioner or your chosen styling product.

3.

If using a diffuser on curly or wavy hair, set it on low heat and speed.

6.

Remember to get regular haircuts to keep your curls and waves in great condition, as any split ends can cause frizz.

DUALSENSES AND STYLESIGN: CARE BEYOND THE CHAIR Discover the ultimate pairing for any curl identity with Dualsenses and StyleSign.

Dualsenses helps your clients’ hair maintain that healthy look and feel along with the hydration needed to bring out the best in your curl creations. Style-assured with the new StyleSign, you and your clients can instantly and effortlessly create lasting curly styles.

Explore the full potential of your clients’ own twist with Dualsenses Curls & Waves and StyleSign Curls – specifically designed for wavy and curly hair.

USE IT | Application

STEP 3

» Optimal processing time: dynamic fall of the wave

» This technique combined with the bending rollers allows you to create a very commercial, modern look with natural-looking curls that have a less-voluminous character at the regrowth and are bouncy in the mid-lengths and ends. » You can customize the look for your client by combining different-diameter roller sizes and playing with the section widths.

SPIRAL TECHNIQUE

Processing time

» Processing time too short: limp and weak curl

BRICK TECHNIQUE

3 Not including: Colorance MAXREDS shades, Colorance @ELUMENATED shades, Colorance COVER PLUS shades.

USE IT | Application

COMMERCIAL WINDING TECHNIQUES STEP 1

ONE COMPACT ASSORTMENT FOR EVERY HAIR TYPE. IMPORTANCE OF A PROFESSIONAL CONSULTATION A consultation is important before any chemical service and can help you understand the client’s needs and respect the integrity of the hair.

If the hair passes the elasticity test (see inside pages), choose a PERM Lotion that is suitable for the hair condition to give the client the end result they desire.

HOW TO CHOOSE THE PERM LOTION

non-chemically treated and resistant hair

semi-permanent, demi-permanent color-treated and/or fine hair

for permanent color-treated hair, low level of highlights (up to 30%) or heat-damaged1 hair

Multiple chemical treatments, highly lightened

for moderate level of highlights (up to 50%) or heat-damaged hair (or combinations of both)2

LEVEL OF HAIR DAMAGE 0

1

2

3

4

5

6

7

HEALTH Y

8

9

10

V E RY DA M AG E D

PERM R – Resistant PERM N – Natural

LOTION TYPE

PERM SD – Slightly Damaged PERM D – Damaged

PERM service is not recommended

HOW TO USE: Apply to the bending rollers/perm rods using application bottle. Process according to usage instructions.

For ideal neutralising use only in combination with PERM FIX Neutraliser.

PERM FIX NEUTRALISER – FOR ALL HAIR TYPES

The PERM FIX Neutraliser is ready to use.

HOW TO USE: Apply either with an application bottle or with a sponge. Process according to usage instructions.

For perfect curl results, use only in combination with a PERM Lotion.

1

Damage caused by overuse/temperature of hot tools. 2 Only if condition allows, no full-head highlift/bleaching or high level of highlights.

KNOW IT | Product

HAIR CONDITION

MAKING LIFE BEAUTIFUL. OUR CONTRIBUTION TO REDUCE THE ENVIRONMENTAL IMPACT WITH TEXTURE DIMENSIONS PERM.

LIVE IT | Sustainability

DID YOU KNOW?

Vegan formulas without animal-derived ingredients.

VEGAN FORMULA

Highly reduced ratio of plastic in packaging (up to 81%4 less than conventional packaging).

REDUCE WASTE

Less CO₂ emissions from transportation due to a lightweight pouch packaging solution.

MATERIAL REDUCTION

Get ready for your digital inspiration anytime, anywhere. Visit the Goldwell Education Plus YouTube Channel or download the Goldwell Education Plus App. For further information, please contact your Goldwell representative. | goldwell.com

Goldwell is part of Kao Salon Division.

Making life beautiful for salons, stylists and their clients.

4 New packaging format vs old perm brands: Topform: 81%, Vitensity: 71%, Evolution: 60%.

Step by step, we are reducing the environmental impact of our products and services at the salon level.