HAIRLINES

from Salon Magazine, September 2006

COLOUR

HAIR LINES THEIR NEW STYLE

Goldwell introduces its new Styling line

They say that if it ain’t broke, you shouldn’t fix it. But what do they know, anyway? Isn’t it true that things can always be made just a little better?

Case in point: Goldwell’s new Styling line, a five-segment styling range that ups the ante on what styling products can do. Developed in conjunction with the artistic team of RUSH London, Styling is set to replace Goldwell’s Trendline, a move that reflects the new line’s technological innovation and increased functionality, as well the hair care company’s branding philosophy.

“The new Styling line meets salon requirements,” explains Piet Loomans, district sales manager for Goldwell Canada. “Also, it’s packaging is designed to be a natural transition from our Goldwell Care and our Goldwell Color Glow lines. Packaging is now more systematic, more identifiable with the Goldwell brand.”

Styling’s five subcategories—Natural, Volume, Straight, Curl and Wild—contain a total of 10 completely new products. These, as well as the nine products with clear predecessors in the Trendline, all contain Goldwell’s new and patented FlexShine Technology. Combining a blend of setting and smoothing polymers with bamboo protein, FlexShine provides flexible, durable hold along with a natural shiny finish. Still expect to see top sellers like Lagoom Jam and Superego, but look forward to them being more functional than ever.

Goldwell’s comprehensive launch of Styling also includes the release of breathtaking imagery, the Pulse collection created by the RUSH London artistic team. Each model represents one of the line’s five segments and an instructional DVD demonstrating all five looks is available.

Locally, Goldwell educators have been hard at work talking to stylists and distributors alike and demonstrating what the new line is capable of achieving for clients, with recent events in Vancouver and Toronto.—MA

HAIR LINES HAIR LINES

ToolSpin

Performing tools are necessary for any trade. A doctor needs his stethoscope, a writer needs a laptop and a hairstylist needs a good dryer or flat iron. That’s why every year manufacturers strive to surpass the technology and innovation of last year’s tools. Salon Magazine went on a hunt for the latest and best on the market. Here’s what we found... Name: CHI Nano Dual Air Flow Ceramic Hair Dryer and CHI Nano Ceramic Flat Iron Properties: Nano Silver Technology Benefits: Nano silver ions sterilize bacteria, creating a zone of protection for the health and safety of stylists and their clients. With its dual fan system, the dryer heats up fast and dries hair up to 40 per cent quicker. The flat iron utilizes pure ceramics to produce moist heat. Both leave hair shiny and healthy.

Some of technology’s best, brightest and newest additions

Name: KQC Ceramic Styling Iron Properties: X-Heat Technology Benefits: Specially formulated combination of ceramic and tourmaline gemstones, with precise heat technology that generates negative ions and far-infrared heat—preserving moisture and leaving hair silky smooth.

Name: Bling Trimmer by Wahl Properties and Benefits: T-shaped blades

for high precision trimming, battery operated and has the convenience of attaching to a lanyard that a stylist can wear around his/her neck.

Name: FHI Runway Iron Properties: Patented Integrated Ceramic Heating System Benefits: Tourmaline gemstones, nano silver and nano titanium oxide offer heatconserving, time-saving technology that holds hair in place longer.—TC

Shade Showdown

2006 L’Oréal Color Trophy Awards

aspectacular show of fashion and hair had the crowd of close to 1,000 pumped for the 9th annual L’Oréal Professionnel Color Trophy Awards at Montreal’s Palais des congrès on Sunday June 11. The theme for this year’s gala was Mascarade and the feather-covered runway did not disappoint. The feeling and vibe was reminiscent of an evening in Venice.

As for the awards, Pure Coiffure, a Montreal salon whose team is composed of hairstylist Antoine Vadacchino, colourist Monia Grieco, makeup artist Mélissa Lortie and model Kathy Charest, captured the 2006 L’Oréal Professionnel Color Trophy in the women’s category. An international jury of industry professionals declared the winner over 14 other fi nalists who competed in the event.

Second place in the women’s category went to the Montreal salon Mood by Pure, while Ricci Hair Co. of Edmonton placed third.

Along with viewing the looks presented by the fi nalists, the audience saw performances by top hairstylists, including the team from TAZ Hair Co. from Toronto and New Zealand’s outstanding Salon Servilles team.

Another team from Pure Coiffure took home the top honour in the men’s category. The winning team consisted of hairstylist Brian Ayala Diaz, colourist Karine Gosselin and model Louis-Philippe Lafl eur.—SP