What Is Digital Marketing and Related Question Answers 1. What is digital marketing? Ans: Digital marketing refers to the use of digital spaces and the internet for the promotion of a brand, organization or individual. Besides simply promoting a brand, digital marketing also uses technology to quantify and measure its overall impact. Through digital marketing, it is possible to find the right audience and send across customized and convenient promotional messages for a more fruitful outcome. In recent years, digital marketing has been incorporated by both small and large establishments as it has been deemed to provide much better results than traditional marketing.
Digital marketing is applied in various forms, ranging from pay per click to social media marketing. It can utilize all forms of digital platforms that are associated with the target audience and helps to build messages over various modalities. It transcends beyond web-based marketing or email marketing to ensure enhanced user engagement. Some of the most popular channels are search engine optimization, social media marketing, content marketing, affiliate marketing, pay per click marketing, and so on.