What is SEO? SEO Services In pune

Search Engine Optimization (SEO)

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What Search Engine Optimization (SEO) 

Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

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Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices.

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How does Google work?

When you enter a search term, Google's algorithm determines which of the countless websites out there will be most relevant to you. It then lists the relevant sites taking into consideration their relevance and popularity -among other ranking factors - and shows them to you on what the industry calls a search engine results page.

Search engines work through three primary functions: 

Crawling: Scour the Internet for content, looking over the code/content for each URL they find.

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Indexing: Store and organize the content found during the crawling process.

Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

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Ranking: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

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Crawling 

Google is constantly searching the web looking for new or updated pages, simulating the behavior os users. It uses programs known as web crawlers, which follow links across the internet, a process also known as crawling, and report what they find to Google's servers.

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That’s why it’s fundamental to make sure that your pages are accessible to be crawled and your site architecture should facilitate navigation across all site pages, by the effective usage of internal linking.

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Technical SEO is the aspect of SEO that will help to effectively configure your site to optimize its crawlability. There’s a variety of SEO tools that can help you with this task.

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Indexing When Google's web crawlers return information about a website, a collection of internal servers analyzes each page's content to determine its topics.

If Google considers that the page information can be useful and relevant to be shown in search results, it will keep it in its index ready to be served whenever someone searches for a relevant topic.

That's why its important to: 

Make sure that each page is only shown through a single URL (avoiding duplicated content)

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Use concise and relevant page titles and headings for each page

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Feature unique, comprehensive descriptive text information in each page

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Add alt text, or text that shows in place of images, to help Google process video and image content

The clearer you are about the page's content, the more accurate the indexing process will be.

That's why content marketing is key for SEO success.

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Ranking When someone conducts a search, Google determines which pages appear first to provide the best user experience by considering factors such as: 

The words used in the search query

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The user's location

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The page's information relevance, trustworthiness, expertise and authority towards the searched terms

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The page's link popularity

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The pages configuration to provide a fast, reliable experience: such as its speed and mobile friendliness.

The ongoing challenge of SEO is making sure that pages on your site perform better than all others about the same topic, taking into account the above mentioned SEO factors, so a page can continue to perform better in search results, independently of algorithm changes.

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What helps you rank higher today?

Since the 1990s, search engines have used algorithms to determine what sites should show up first on their results pages. What those algorithms prioritize, however, has changed—a lot.

Since the days of keyword stuffing, Google has been working hard to understand what makes a website relevant and informative. It applies this knowledge every few months when it releases a new update designed to rank sites more effectively.

Google still considers the usage and inclusion of the targeted keyword within the content when ranking websites, although the quality of the information matters too.

Google judges quality based on: 

Relevance to the search

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Expertise, authoritativeness, and trustworthiness of the source

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Usability of the site

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Mobile friendliness and adaptability between browsers

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Page load speeds

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On-page SEO On-page SEO refers to the elements that are included on the site, technical configurations as well as content, that search engines will take into consideration, including but not limited to: 

Title Tags

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Meta Descriptions

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Headings

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URL structure

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Main page copy

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Image Alt descriptions

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Load speed

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Mobile friendliness

The more on-page SEO elements you address effectively, the higher your site will rank in organic searches.

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Off-page SEO Off-page SEO refers to all the activity that takes place away from your website, which determines where you rank within the search engine results pages (SERPs). Optimising for off-site SEO ranking factors is crucial for improving the relevance, trustworthiness and authority of your website.

Off-page SEO also helps improve your site ranking, since Google sees links as “endorsements” that will refer popularity towards your site, but it's harder to take action to directly improve it. That's because off-page SEO involves sites that aren't yours, but are linking to you. This may include: 

Blogs and articles that link to your content

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Video, audio, or image-sharing sites that host off-site content

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Directories and company review sites

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Submitting guest posts to respected blogs

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Creating shareable infographics

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Developing content that mentions influencers and trends in your field

The other big part of off-page SEO is attracting backlinks through link building campaigns. A backlink is any external link that brings users back to your site. The more backlinks you have, the more others consider you to be an authority in your industry.

Your end goal is to develop a reputation as an authority in your field, and that will be reflected in link popularity.

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Focus on your audience 

Now that you’re familiar with SEO, you can work to improve your site’s ranking and visibility. And it’s easy to get started! The more valuable your content is to your audience—and the more you optimize the more technical aspects of your site—the better your results will be.

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If you want know more about SEO & services related to it contact us.

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Contact Us: Saletify Marketing Pvt. Ltd. 305, Kumar Primus, Hadapsar, Pune - 411 013, India

Phone : +918530666677 Mail : info@saletify.com Website : https://saletify.com/