Search Engine Optimization & Marketing Trends in 2020

Search Engine Optimization & Marketing Trends IN 2020

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The SEO Pyramid 4.

Social

Link Building Manual Requests & Link Creation Scalable, ContentBased Link Strategies.

Accessible, Quality Content Content Unique Text Content Internal Link Architecture Bot Accessibility Sitemaps URL Structure Server Response Codes.

Social On-Site User Engagement Features Social Media & Viral Marketing

3. Links 2. Keywords 1.

Content https://saletify.com/

Keyword Research & Targeting Keyword Brainstorming Keywords Tem / Phrase Selection On-Page Targeting (Titles, Metas, URLS, H1s, Text, Internal Anchor Text)

Search Engine Optimization and Marketing Trends in 2020, brands and businesses should expect an evolution in strategies, moving away from purely text-based strategies, into a totly different marketing ballgame that includes voice, images, semantics and a whole lot of relevant and personalized content.

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1. The MAD SCRAMBLE FOR POSITION ZERO  Position No. 1 on Search Engine Results Page is not a coveted rank anymore, due to emergence of position Zero or rank Zero Snippet.  The rise of Position Zero to SEO prominence is brought about by the overwhelming popularity of VSEO or Voice Search Engine Optimization, which is practically changing the way SEO works.  Zero-click Search Results is slowly dominating the SEO trend, occupying an overwhelming 62.5% of mobile searches and up to 34.4% of search results from desktops.  This growing prominence of Position Zero is changing the way brands and businesses strategize their plans.

2. VOICE SEARCH RISES TO PROMINENCE  The continued rise of Artificial Intelligence (A1) technologies however is now helping people get more relevant and more appropriate search information using audio content.  It is expected that within the year 2020, more than 30% to 50% online searches will be conducted through voice and will not require a screen.  More and more brands are using a voice search strategy as an integral part of their digital marketing plan.  Optimizing for voice search is aimed at giving an optimized customer experience based on value-based content, fostering better brand-customer relationship that drives brand loyalty.

3. VISUAL SEARCH WILL BE USED MUCH MORE EXTENSIVELY

Making an online search not by text nor by voice - but by uploading an image - will be used much more extensively in the coming year. This is made more evident among 62% of Millennials who prefer the use of Visual Search above other search technologies.

4. VIDEO SEARCH IS GAINING POPULARITY The use of video has been a strong element in any Digital Marketing Strategy, and it is now being used as another strong element in search engine optimization and marketing.  Video SEO - optimizing for video search results is gaining popularity and importance. This involves the use of online video on YouTube or any other channel, optimized with captions, descriptions, titles, and text overlays.  Live Video - streaming veo live is a popular visual digital marketing tool used by brands and businesses to events, promotions, product demos or for interviews.  360* Video - the growing trend towards interactive content include video, more particularly with the use of video captures which people can manually pan left or pan right for a more exciting engagement nd experience with targeted customers.

5. CONTENT MARKETING IS STILL THE KING OF SEO

Despite the emergence of new and innovative forms of content, well-written and highly relevant content is still the king of SEO ďƒ˜ Up to 88% of 82B Digital Marketers make use of content marketing to build relevance and credibility among targeted customers. ďƒ˜ The use of natural language for search is an important element to consider when formulating a content strategy for SEO. This is driven by major search algorithm updates included in Google's new BERT system.

Saletify is one of the Best SEO company in Pune which can help to boost your digital marketing efforts in a optimum way. Being expert SEO agency in Pune, we use latest tools and technologies to offer result oriented SEO solutions for brands.

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