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Digital Marketing Campaign Trends https://saletify.com/
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If you are like many other business owners, who knows that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales, you must know which marketing tricks work and which ones are a waste of time and money.
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Digital Marketing Campaign 1. 2. 3. 4. 5. 6.
Search Engine Optimization Social Media Video Marketing Email Marketing PPC Advertising Content Marketing https://saletify.com/
Top Digital Marketing Trends ▰ Digital advertising spending worldwide is projected to reach $375 billion by 2021. ▰ Infographics are liked and shared on social media 3 times more than any other type of content. ▰ Location specific digital ad campaigns are 20x more effective than traditional banner ads that are not location based. ▰ 80% of consumers will remember a video ad they viewed in the past 30 days. ▰ 88% of consumers trust online reviews as much as they trust personal recommendations. https://saletify.com/
1. Search Engine Optimization
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• Keyword Rankings
▰ Google is responsible for 94% of total organic traffic. ▰ 75% of people never scroll past the first page of search engines. ▰ 70-80% of people ignore paid search results, clicking only on organic search reasult. ▰ 57% of B2B marketers stated keyword rankings generate more leads than any other marketing initiative. ▰ Leads from Search Engine have a 14.6% Conversion rate. https://saletify.com/
• Organic Search
▰ 50% of search queries are four keywords or longer. ▰ Over 40% of business revenue is captured by organic traffic. ▰ The top 5 search results for a keyword on google get 70% of the clicks. ▰ The average Google first page result contains 1890 words. ▰ Search engines drive 300% more traffic to sites than social media. https://saletify.com/
• Local SEO
▰ 72% of consumers who did a local search visited a store within five miles. ▰ 50% of mobile users doing a local search visited a store within one day. ▰ 28% of searches for something nearby result in a purchase. ▰ Nearly 33% of all mobile searches are location based queries.
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• Loading Time
▰ Web users exposed to slow loading times, will conduct less searches on average. ▰ The average load speed for the top ranking sites of 1.9 seconds. ▰ 53% of users will leave a page if it takes more than 3 seconds.
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2. Social Media
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▰ Blog posts longer than 1500 Words receive 22.6% more facebook likes. ▰ Images account for 75-90% of facebook advertising effectiveness. ▰ The best time to post on facebook is on weekdays between 1pm - 3pm. ▰ 74% of people say they use facebook for professional purposes.
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• Twitter ▰ Blog posts longer than 1500 words receive 68.1% more tweets. ▰ 88% of businesses with more than 100 employees use twitter for marketing purposes. ▰ Tweet with videos get 6 times as many retweets as tweets with photos.
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▰ 60% of users discover products on Instagram. ▰ The best time to post on Instagram is on weekdays at 5PM or 2AM. ▰ 75% of users take action like visiting a company's website after a brand's post. ▰ Instagram stories posted a 220% increase in year over year ad spending. ▰ Instagram's user count is growing close to 5% per quarter.
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▰ 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on Facebook. ▰ Linkedin is the #1 channel B2B marketers use to distribute content at 94% of times. ▰ 90% of B2B marketers reduced cost per lead with Linkedin lead forms. ▰ Linkedin generates 3X more conversions than Twitter & Facebook. https://saletify.com/
• Pinterest ▰ 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. ▰ Over 5% of all referral traffic to websites comes from Pinterest. ▰ 71% of Pinterest users are actually Females. ▰ 40% of New Signups are Men; 60% New Signups are Women.
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3. Video Marketing
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• Product Video ▰ 1,200% more shares are generated by social videos than text and images combined. ▰ Product video can increase purchases by 144%. ▰ 50% of online users search for product videos before they make a purchase. ▰ 4 in 5 consumers believe that demo videos are helpful. ▰ Over 500 million hours of video are watched on YouTube every day.
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• Social Video ▰ 41% of marketers plan to add facebook video to their content strategy in the next year. ▰ 45% of people watch more than an hour of facebook or YouTube videos a week. ▰ 64% of consumers say watching a marketing video on Facebook has influenced the purchase decision of theirs.
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• Youtube Video ▰ 2/3 of users watch YouTube on a second screen while watching TV at home. ▰ YouTube has over a billion users, almost one-third of all people on the internet. ▰ 65% of senior executives navigate to a site after viewing a related YouTube video. ▰ 32% of consumers engage with branded video on YouTube.
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• Video Consumption ▰ 55% of people consume video content throughly. ▰ 43% of people want to see more video content from marketers. ▰ Having a video thumbnail in the search results can double your search traffic. ▰ Videos drives a 157% increase in organic traffic from SERPs. ▰ Video will represent 82% of all internet traffic in 2021.
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4. Email Marketing
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• Mobile Email Marketing ▰ 73% of companies surveyed prioritize mobile device optimization of emails. ▰ Mobile is responsible for at least 50% of all email open rates. ▰ Mobile users check their email 3 times more than non-mobile users. ▰ 80% of email users are expected to access their email accounts via a mobile device.
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• Email Usage ▰ 42% of marketers do not send targeted email messages. ▰ About 49% of businesses use some form of email automation. ▰ 78% of consumers have unsubscribed from emails because brand was sending too many emails. ▰ 86% of professionals prefer email when communicating for business purposes.
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5. PPC Advertising
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• Mobile Advertising ▰ 70% of people dislike mobile ads. ▰ Mobile ad blocking has increased 90% year over year. ▰ 60% of consumers click on mobile ads at least weekly. ▰ 2/3 of consumers can recall a specific brand they have seen advertised on mobile in the last week.
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• POP-UP Advertising ▰ 30% of marketers think outbound marketing tactics are overrated ▰ 72% of consumers would have a lower opinion of a brand if they used pop-up ads. ▰ 4 out of 5 of people have left a website because of a pop-up.
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6. Content Marketing
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• Blogging ▰ One in ten blog posts are compounding meaning organic search increases their traffic over time. ▰ Compounding blog posts generate 38% of overall traffic. ▰ Titles with 6-13 words attract the highest and most consistent amount of traffic. ▰ Companies that blog receive 97% more links to their website.
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• Content Stratey
▰ 42% of companies have hired a designated content strategist executive. ▰ Content marketing gets 3 time more leads than paid search advertising. ▰ 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
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Saletify is a pioneer digital marketing company in Pune. We help in building your SEO,SMM, SEM,PPC campaigns, Email marketing, Content marketing and website design & development. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business.
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Contact Us Address: 305, Kumar Primus, Hadapsar, Pune – 411013, India Phone: +91-8530666677 E-mail: Info@saletify.com Skype: saletify Website : https://saletify.com/
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