Adedge • CREATE DEMAND

Adedge is always in pursuit of inspiring action. We build connections between products and people. Our focus is delivering tactical creative that moves people towards your brand, and never forgetting the ultimate goal is to stimulate demand and create purchases.

Adedge is a creative company offering a full range of advertising and marketing services for your business.

Adedge can help you evaluate your needs, develop a plan and execute the creative projects that’ll give your company the business edge you desire.

List of Services

ADVERTISING and BRANDING

Marketing Research Strategy development Corporate branding Advertising campaigns Print and Magazine ad layout Billboard design Capabilities brochures Direct mail (Database marketing) Product brochures Product launch WEB DESIGN

Website design User Interface Design Direct e-mail Online advertising Website banners MEDIA BUYING and PLANNING

Media planning Media buying Media placement Media Kits

GRAPHIC DESIGN

Logo design Annual report design Catalog design Fleet graphics Kiosk design Marketing toolkits Menu design Newsletters Product Package design Point of purchase Poster and ticket design Product catalogs Sales sheets Stationary design Tradeshow graphics​ COPYWRITING

Website copywriting Brochure copywriting Radio scripts Technical copywriting TV scripts Flash scripts Advertising copywriting Sales letters​

BR AND PROMOTIONS

Press release campaign Media relations Event planning and Event promotions​ AUDIO /VIDEO PRODUCTION

Audio production and editing Video editing Video production​ PRINTING

Brochures Books Posters​

PHOTOGRAPHY

People Products Events​

The Adedge Process

It begins with an idea.

An impactful, powerful, and creative spark that moves people and product and ultimately leads to profit.

How we do it.

IDENTIFY – Clearly identify one clear purpose that you expect your advertising to serve.

Advertising is usually used to: Inform customers that your product or service is available and tells them how to get it. Persuade customers that your product or service is better than your competitors’. Remind consumers to use your product or service. Are we in behavior modification mode or reinforcement mode?

TARGET – Assuming that you know what you want to say and why you want to say it (your purpose or prime benefit), the next step is to clearly identify to whom you want to say it.

You want to advertise to people who will buy your product or use your service.

Research can tell you who and where your target customers are.

CREATE – Beyond the widespread interest in great, creative advertising, your product or service, purpose and budget are the realistic parameters of what you can and cannot do with your creative advertising strategy. Make sure that your ad is always appropriate for your audience, product, service and budget.

PLACE – The proper selection of where your advertisement is placed and when it is placed is crucial to the success of your advertising campaign.

When selecting where to place your ad consider these: Markets, Media Selection, and Placement (where and when your ad runs) and frequency. To determine when consider these: Time of Year, Month, Week, Day of the Week, and Hour of the Day. FULFILL – A great ad was launched, at the right time and place. Make sure that you can fulfill the promises mentioned in your advertisement. Meet the customers’ expectations and continue to optimize your advertising strategy. Fulfill the purpose or prime consumer benefit that is being advertisied.

Adedge Portfolio

Communication and Graphic Design Below:

1. Triman multi-fold pocket folder + inserts 2. Maple Highlands community brochure 3. Unitech doors 32 page catalogue 4. Frini Furniture trade show handout

Above:

1. Mansions of Forest Glen Siteplan/inserts 2. Profile Wine 150 page wine brochure inside page 3. Profile Wine 150 page wine brochure outside cover 4. Miliano Designs multi-page door insert catalogue

Miliano Designs • Brochure/Catalogue

Unitech Doors 2013 Door Catalogue

Corporate Identity and Logo Design

Adedge has designed and developed hundreds of corporate identity packages and logos. Below are a sample of recent designs.

Timeless Glass and Mirror Corporate Identity

Packaged Goods • Skoditakis Greek Yogurt

Recently completed project for Skotidakis Greek Yogurt Billboard campaign.

The campaign included billboards, in-store dangler and a coupon ad.

Skotidakis Greek Yogurt BIllboard campaign

Packaged Goods • Otria & Simply Dressed Adedge developed both business to business and consumer campaigns for Otria and the launch of Simply Dressed Salad Dressings in 2012.

Marzetti Foods • Otria Dips Business to business

Marzetti Foods • Simply Dressed Consumer

Charlie’s Sticky Sauce • Package Design • New Product Launch • Marketing Materials

Greyhound • University Holiday Bus Schedule - With Coupon

UNIQUE IDEAS Several weeks before Christmas Break this stocking was placed on students doors overnight at all major Universities in Ontario.

It featured a complete schedule and a 25% coupon for travel. The redemption rate was the highest of any previous marketing effort.

Frini Furniture • Toronto Furniture Show Handout

For the Toronto Furniture Show a brochure was designed to simulate a map, complete with foldouts and clearly marked directions for Toronto Designers to find The Frini Furniture Store.

Frini Furniture • Fashion For Home Event

Adedge created The Frini Furniture Fashion For Home Event. Held every fall with newspaper ads, direct mail, ethnic tv and radio, along with email blasts and website pop-ups. This annual sale has increased Frini awareness and sales by over 35% in it’s first year.

Website Development and Social Media

Adedge designs/re-designs and updates various websites for clients - A holistic approach is taken when creating websites in order to have a family look to each individual clients existing design and style.

villakitchens.ca

themansionsofforestglen.com

unitechdoors.com

portsidedevelopments.ca

Lepage Bond Fast • Sales Spec Sheet

Introducing the new Bond. A sales sheet does not have to be boring.

Printed fold-over specsheet

Frini Furniture • Store Interior Signage

Instore signage for Frini Furniture.

Ceiling banner

Backlite Poste • Exterior

Western Hockey League/Greyhound Co-promotion • Magazine Ads

This magazine campaign used hockey nicknames to get the message across. The signature line “We Drive, You Score” was developed to encompass the whole campaign. Ads were placed in various Alberta and BC magazines.

Retail & Sales Promotion

Below:

Below:

1. Maple Honda - YOU WIN Sales Event

1. Precision Truck Lines - direct mail

2. enerSolve - direct mail SAVINGS Event

2. Number 7 Honda - FREE snow tire ad

3. Trento Suzuki - Grand Theft Demo Sale

3. Prima Mazda RX8 introduction ad

Automotive Marketing

Maserati of toronto ad

Martin Grove VW ad

Martin Grove VW ad

New Home Marketing

Full-Service marketing of new home developments from initial planning stage to sales office grand openings.

Portside Developments Greensborough sales materials

New home builder insert holder with Builder storyboard

Greensborough Woods North community logo

Builder storyboard and insert holder

Site plan design for new home development

Beaverbrook Homes New Home Development Commercial Development Highrise Development

New Home Marketing • Advertising

Below:

1. Beaverbrook Homes inventory clearance ad 2. Portside Greensborough Woods North ad

Below:

1. Mansions of Forest Glen Grand Opening ad 2. The Max Advertisement

Metro Condo ad

Preview Ad For Leona Condominium in Queen Anne.

Preview Ad For Maple Highlands Community.

Magazine Advertising

Select Granite Tops Magazine Ad Camapign

Select Granite Tops Magazine Ad Camapign

Adedge Inc. 7 Masi Court, Woodbridge, Ontario t. 905.552.1000 f. 905.552.1001 www.adedge.net