SALAMANDE R ® COLLECTION
Guide to Co n te n t Creatio n
for Creator Part n er s h ip s
O n ce Here, Alway s Ho m e
Salamander Collection values partnerships with photography and videography contributors. To ensure that assets and content align with our brand, we have established the following guidelines.
Our founder, Sheila Johnson, exemplifies strength, courage, and fortitude, which serve as the foundation for our brand as it fills a unique niche in luxury hospitality.
Our tone of voice is welcoming, personal, and authentic. Our goal for creator partnerships is to showcase their real experiences while engaging with the Salamander Collection on a personal level.
Our desired aesthetic is naturalistic, capturing real moments with a sense of spontaneity, avoiding overproduced, contrived or “posed” assets.
Ae s t h etic
Po s itio n i n g
“Cheesy,” posed, or overtly generic/stock.
Naturalistic, feels spontaneous, capturing real moments and reactions.
Overproduced, stylized, frozen in time, capturing elements of fantasy/the surreal.
De s ired To n e & Ae s t h etic
Our goal is to capture real-life events in an artistic manner and to portray the art of the everyday with a candid and approachable aesthetic. Through partnerships and user-generated content, we select assets that are an inspirational reflection of the guest experience, visually describing what a #BySalamander moment feels like.
• Capturing authenticity to convey believable, natural moments.
• Scenes that are surprising or unexpected spark a viewer’s sense of intrigue and wonder.
• Images that impart a sense of belonging and connection are optimal.
• Moments that communicate care, kindness and warmth are the desired goal.
• Let art and creativity inform the photography.
*Please note, we require that all content must be appropriate and on-brand. Any profanity or sexually explicit content is prohibited. All content must also be original and produced by the creator.
I n s piratio n al Exa m ple s
The following is a gallery of guest and influencer-created imagery consistent with the Salamander brand. We hope these moments inspire your own adventure.
m ple s
Press play for your next getaway.
SALAMANDE R ® COLLECTION
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@salamanderresort
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@innisbrookresort
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@halfmoonjamaica
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