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INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Southside & The Peak Southside is the ONLY magazine for the residents of the Southside of Hong Kong Island to be distributed to them freely and directly and placed in their lobbies, clubhouses, and highend public displays

30,000+

high net-worth readers

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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Audience

Demographics

30,000+ Family

Trust

78% Families have kids

Complete variety of unique information

Male to female ratio:

1:3

60% have 2+ kids

Content is highly localized and has lasting impression

Monthly household income:

100% KIDS

Prime Age:

28-55

HK$200K+

Southside & The Peak residents are the wealthiest in Hong Kong

94% hold a university degree Where are they from? HONG KONG CHINESE

40%

OTHERS

3%

are enrolled in an International School / Preschool

76% PARENTS

84% travel abroad 3 or more time a year

Want useful recommendations and solutions on where to go and what to do

57%

Newly relocated expats will refer to us for guidance

have their kids take part in after-school activities

100%

WESTERN EXPATS

Readers refer to it again and again the whole month

Southside magazine has a proven circulation of 10,000 copies and is growing rapidly, reaching 30,000+ high networth readers every month.

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Pok Fu Lam The Peak

Chi Fu Cyberport Bel-Air

Parkview Tai Tam

Shouson Hill Aberdeen

Big Wave Bay

Deep Water Bay

Ap Lei Chau

Repulse Bay

Red Hill The Manhattan

Shek O

Chung Hom Kok

Distribution

Stanley

Pok Fu Lam

Aberdeen

Repulse Bay

- Kellet School - Kennedy School - Stanley Ho Sports Centre - Sunshine House Chi Fu - Sunshine House Pokfulam - Woodland Pokfulam Pre-School - Woodland Tree House

- Aberdeen Marina Club - Burnt Orange - Electric Sekki - Elite Personal Training - Flex - Hong Kong Country Club - Mirth - Leader Golf Training Centre - One Island South - Ovolo, Shek Pai Wan - Park N Shop - Singapore International School - Sure Steps - Top Deck - Wicka Designs - Woodland Harbourside Pre-School

- Anastassia’s Art House - Bauhinia Beach Club - HS Modern Art - Ice Cream Gallery - Indigo - Manhattan Tower - Sense of Touch - Southside Kindergarten - OT & P - South Bay Beach Club - Spices - The Club - The Lily - The Somerset - The Verandah - Woodland Beachside Pre-School - The Woodland Montessori Pre-School Repulse Bay

Cyberport - Bagiou Villas - Bel-Air Clubhouse - Bobo Klolo Crystal - Bobo Klolo Gems & Arts - Cyberport Arcade - GoGym - International (Park N Shop) - Kosmo Plus Wellness Cafe - Le Meridien Hotel Cyberport - Oh Sushi & Tappas - Om World - Scenic Villas - Starbucks - Thaima-V - Tutti Bar & Restaurantt

Ap Lei Chau - Bumps to Babes - Chapin House - Everything Under The Sun - Homestyle - Indigo - Indigo Kids - Indigo Outlet - Larvotto - Limestone Wine & Spirits - Little Picasso Studio - Okooko - Pacific Gourmet - Tequila Kola - Shambala Cafe - Tree - Zense Deep Water Bay - Coco Thai - Crown Wine Cellars - Hong Kong Country Club - Park N Shop

Stanley - Boathouse - Cafe De Paris - Chez Patrick - Cheers Real Estate Limited - Classifieds - Haagen Dazs - Lucy’s - Lucy’s on the Front - Mijas - Pickled Pelican - Pizza Express - Rocksalt - Saigon in Stanley - Smuggler’s Inn - Spiaggia - Stanley Main Street Bar & Cafe - Stanley Pet Centre - Starbucks - Taste Supermarket

- Watson’s Wine - Wildfire Tai Tam / Shek O - American Club - Beach Front Kiosk - Ben’s Garden - Black Sheep - Craigengower Cricket Club - Fusion (Park’N Shop) - Happy Garden Restaurant - Hong Kong Cricket Club - Hong Kong International School - Hong Kong Parkview Resort & Spa - Hong Kong Parkview Suites - Lulu Shop - Pacific View Residential Clubhouse - PIPS Kindergarten - Redhill Clubhouse - Shek O Chinese & Thai Restaurant - Shining Stone Restaurant - Soma Spa - Sunshine House Tai Tam - Wellcome, Red Hill Plaza - Woodland Tai Tam Montessori Pre-School The Peak - Cafe Deco The Peak - Delifrance - German Swiss International School - Haagen-Dazs - Oliver’s Super Sandwiches - Pho Yummee - Starbucks - Sunshine House The Peak - The Peak Lookout Café - Villa Verde - Woodland Pre-School The Peak

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

The Repulse Bay 109 Repulse Bay Road

Hong Kong Parkview 88 Tai Tam Resevoir Road

Pacific View 38 Tai Tam Road O JU PE S N T ED

The Lily 129 Repulse Bay Road

Bel-Air 58 Bel-Air on the Peak Avenue, Cyberport

Larvotto 8 Ap Lei Chau Praya Road, Ap Lei Chau

The Manhattan 33 Tai Tam Road, Tai Tam

Redhill Peninsula Tai Tam Road Pak Pat Shan

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Opportunity Reach 30,000+ high net-worth readers

Readers live in the wealthiest districts in Hong Kong

Readers like to be properly exposed to a product or solution before they fully commit

Offer products and solutions to cater to their family’s needs

Readers refer to our magazine again and again

Families and their kids

Trusted editorial content

Readers are your target market

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Mechanical specifications

1/2 page: W190 x H120mm Full page: W215 x H270mm

Full page: W215 x H270mm

Trim: W207 x H262mm

Bleed: W221 x H276mm

1/2 page: W93 x H245mm

1/4 page: W93 x H120mm 1/4 page: W190 x H60mm

Display adverts • Display ads are the most eye-catching.

• You can place a display ad directly into the editorial category that

• They are at the front of the magazine and make a big

suits your business such as dining, family, beauty, spa’s, schools,

impact with your target audience.

travel, interiors and so on.

Rate card for display adverts 1x

Double page spread

$15,000

Inside front cover

$12,000

Inside back cover

$11,000

Back cover

$17,500

Insert

$7,000

Onsert

$30,000

3x

6x

12x

Please contact us for more information ads@southside.hk

Full page (upfront)

$9,600

$9,150

$8,650

$8,000

Full page

$8,000

$7,600

$7,200

$6,000

1/2 page

$5,000

$4,750

$4,500

$4,000

1/4 page

$3,600

$3,420

$3,240

$3,000

Artwork made easy: Resolution of all graphics and photographs should be at least 300dpi. All files should be in CMYK mode We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Mechanical specifications Triple - horizontal: W190 x H57.5mm Quad: W125 x H118mm Double - horizontal: W125 x H57.5mm

Triple - vertical: W60 x H179mm

Single: W60 x H57.5mm Double vertical: W60 x H118mm

Half page: W190 x H118mm

Marketplace adverts • are specially designed for small businesses and local service providers • are placed alongside our “Directory of Shops & Services”. Readers will refer to them again and again. • All marketplace advertisers get a free automatic listing in our monthly Directory of Shops & Services. • We offer special discounts for long term advertisers • Easy to pay. You can use Pay Pal, Visa or send a cheque or make bank transfer. • Easy invoicing. We use Freshbooks.com. So all your invoice records are stored privately online for your reference. Simple! • Marketplace ads are simply the best value in town for reaching Southside residents who need your services

Rate card for Marketplace adverts 1x

3x

6x

12x

Half page

$4,500

$4,275

$4,060

$3,650

Quad

$2,700

$2,565

$2,435

$2,200

Triple

$2,200

$2,090

$1,985

$1,800

Double

$1,500

$1,425

$1,360

$1,200

$800

$760

$720

$680

Single

Artwork made easy: Resolution of all graphics and photographs should be at least 300dpi. All files should be in CMYK mode We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Classified adverts Everyone loves the small ads! A great spot for tuition, property sales and that hare-brained project. Free for charities. Spread the love!

Rate card for classified adverts 1x

3x

6x

9x

Box (per issue)

Charities / Community

free (50 words max)

free (50 words max)

-

-

free

Domestic helpers

free (50 words max)

free (50 words max)

-

-

free

Lost & Found

free (50 words max)

free (50 words max)

-

-

free

Services

$230 = first 28 words, $3 per extra word

10% off

15% off

20% off

$50

Property rentals / Property overseas

$280 = first 28 words, $3 per extra word

10% off

15% off

20% off

$50

Employment / Recruitment

$300 = first 28 words, $3 per extra word

10% off

15% off

20% off

$50

Finance, $300 = first 28 words, ie. Home insurance, $3 per extra word Tax agent, etc.

10% off

15% off

20% off

$50

Sales info: 1. All rates are in Hong Kong dollars and are effective from Sep 1, 2012. 2. Guaranteed Positions 20% loading 3. Booking & Material deadline: 17th every month 4. Payment deadline: 25th every month

INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE

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magazine

Fast Media’s philosophy

Fast Media’s philosophy is to publish market-leading “residential

Our monthly magazines are free to our target high net-worth

lifestyle” magazines that connect with Hong Kong’s brand

residents. We reach our readers in the following ways:

conscious, high net-worth, individuals through the area in which 1 We mail direct, for free, to subscribers who live in our target area

they live.  

2 We deliver direct into targeted high net-worth building and More than any other media, our “residential lifestyle” magazines

residential complexes 3 We distribute free in select high-value venues such as private-

form a unique bond with their readers.  

members clubs, international schools, serviced apartments and Our editorial is of international quality. But our content is highly

select bars & restaurants.

localised. Each magazine defines the core lifestyle values and provides detailed living information associated with each

Welcome to the world of luxury residential lifestyle magazines.

residential area. For our high net-worth residents our magazines are the best source of lifestyle information, local events, products and services.

Floor LG1, 222 Queens Road Central, Hong Kong

Fast Media: Local content, international quality.

Sales & Marketing: 2776 2772

General: 2776 2773

www.fastmedia.com.hk


Southside Magazine Media kit 2012/13