Wil Fang

Founder Cookie DPT

If you have a sweet tooth like us, you’ve probably heard of the hugely addictive baked goods from Wil Fang’s Cookie DPT.

With a prolific social media presence and pop-ups which attract long lines of customers, the dessert brand likes to keep its fans on their toes with limited-edition flavours and collaborations coming out almost every week.

In 2009, Fang moved to Hong Kong from New York to work on a five-month assignment for Ralph Lauren – he ended up staying in the city for 11 years and counting. “Hong Kong’s ability to evolve and adapt to changes is unique and I believe it’s why so many people come and never leave,” says Fang.

After Ralph Lauren, Fang spent two years working at Apple before he decided to leave the corporate world and started his own fashion agency and a multi-brand lifestyle store called DPT in Taipei.

The shop houses a coffee nook called Coffee DPT, which eventually evolved into Cookie DPT as we know it today. “I’m so proud of my team for their perseverance working in one of the toughest environments for any and all businesses, let alone a startup,” says Fang.

No one could have predicted what this year would bring, but Fang remains upbeat, “we haven’t had the luxury of trying to weather the storm. We’ve had to continually adapt and keep moving forward, literally not knowing what new challenge the next day could bring.”