Creative Strategy & Executions

SITUATIONAL ANALYSIS

W3LL PEOPLE has been a clean beauty proprietor for over a decade and boasts a full makeup line with 40 EWG Verified products and plant-powered ingredients.

Recently, the brand experienced a full resurgence in 2020 including an update to their appearance and ref reshing their media touchpoints. Despite recent changes, their products are still developed through their core values. Last year, the brand received several Allure “Best of Beauty Awards” for their products including:

Expressionist Pro Mascara Bio Tint Multi-Action Moisturizer SPF 30 Expressionist Volumizing Mascara

However, W3LL PEOPLE still struggles with brand awareness. The challenge for our campaign is to create top of mind connections with consumers and connect with a broader audience through unique touchpoints. In addition, we are challenged with obtaining a younger audience.