CORE RANGE PRESENTATION AUGUST 2022
WATCH NOW
GENERALINFORMATION All SafeStyle Protective Eyewear are tested and approved to AS/NZS 1337.1:2010 and Product Certified with SAI GLOBAL Lic: SMK40913 for Australia & New Zealand. SafeStyle Protective Eyewear is also tested and approved to ANSI Z87.1+ and meet all high velocity impact requirements for USA. • Stylish, Comfortable, Casual Design • 100% Tax Deductible • Certified Medium Impact AS/NZS 1337.1 • Certified ANSI Z87.1+ • Polarised Option • UV 400 99.95% UV PROTECTION • 100% Fully Recyclable Polycarbonate Frame and Lenses • Solid Frame / No Metal Parts • Prescription lenses available • Unisex KEEP SAFE IN STYLE AS/NZS 1337.1 CERTIFIED
CLASSICS FUSIONS CRUISERS BLOCKERS All SafeStyle lenses and side shields are UV400. Frame and lens colours subject to availability. FRAMES CLEAR BLACK PINK CHAMPAGNE GRAPHITE BLUE LENSES CLEAR POLARISED TINTED TRANSITION BLUE LIGHT YELLOW LIGHT Blockers have are equiped with an anti-fog coated lens which fits over our SafeStyle prescription safety glasses with full UV400 protection. ADVANCED POLARISED LENS UVUV400TECHNOLOGY99.9%PROTECTION 100% RECYCLABLE FRAMES AND LENSES UV400 SIDE SHIELD TO BLOCK SIDE ANGLE SUN GLARE AS/NZS CERTIFIED1337.1:2010MEDIUMIMPACT SHATTERPROOF POLYCARBONATE FRAMES AND LENSES SAFESTYLE.COM.AU
AS/NZS 1337.1:2010 Australia/New Zealand standard for personal eye and face protection for occupational applications. The AS/NZS 1337.1:2010 standard specifies minimum requirements for non-prescription eye and face protectors and associated oculars. Standard AS/NZS 1337.1:2010 also defines the basic characteristics to which all eye protection must conform with regard to: eyewear coverage, optical quality and minimum strength. All SafeStyle protective eyewear products are approved under the standard AS/NZS 1337.1:2010. All SafeStyle protective eyewear products are also certified with SAI GLOBAL which involves annual audits and reporting to maintain a high quality product that meets all Australian and New Zealand standards AS/NZS 1336.1:2010. All SafeStyle prescription safety glasses are tested and approved to AS/NZS 1337.6:2010 All SafeStyle protective eyewear products are also tested and approved to ANSI Z87.1+ for American safety standards. AS/NZS 1337.1:2010 – Personal eye protection IMPACT PROTECTION TESTED AND APPROVED TO AUSTRALIAN STANDARDS
Simply put, UV 400 means that the lenses will block ultraviolet rays shorter than or equal too 400 nano-meters (NM). All UV waves come in different lengths as seen in the chart to the left UVA: 320-400 (nm) UVB: 290-320 (nm) UVN: 200-290 (nm This also explains why you can still see colour. The colour red has a wavelength of 680 nm. Since it's greater than 400- nm it's not blocked by the UV lenses. Since all these rays are shorter than or equal to 400 nm, they are blocked by the lenses - keeping your eyes safely protected. nm 320-290 nm 290-200 nm
All SafeStyle frames and lenses are made from 100% recyclable UV400 shatterproof polycarbonate, blocking 99.9% of UVA/UVB with a super-hard anti-scratch coating on all Polycarbonatelenses. was developed in the 1960s for aerospace applications and is currently used for the helmet visors of astronauts and pilots and was used for the windscreens of the space shuttles. Spectacle lenses made of polycarbonate were introduced in the early 1970s in response to a demand for lightweight, impact-resistant lenses. Since then, polycarbonate lenses have become the standard for safety glasses, sports goggles, children's eye-wear and a variety of other uses. Polycarbonate lenses are thinner and lighter than regular plastic lenses. They also offer 100% protection from the sun's harmful UV rays and are up to 10 times more impactresistant than plastic or glass lenses.
POLYCARBONATE UV400 VISIBLE LIGHT ULTRAVIOLET LIGHT UVA UVB 700-400 nm nm = nanometer or billionths of a meter 400-320
UVC SAFESTYLE | 2022 PRODUCT CATALOGUE PAGE 6 ADVANCED POLARISED LENS UVUV400TECHNOLOGY99.9%PROTECTION WATER AND OIL RESISTANT OLEOPHOBIC LENS COATING UV400 SIDE SHIELD TO BLOCK SIDE ANGLE SUN GLARE AS/NZS CERTIFIED1337.1:2010MEDIUMIMPACT SHATTERPROOF POLYCARBONATE FRAMES AND LENSES
This combination of lightweight comfort, UV protection and impact resistance makes these lenses an excellent material for protective eyewear.
INCREASING WAVELENGTH
STACKERX6 POS STAND HANGSELLX10 @POS STACKERX12 POS STAND SKU DESCRIPTION WHOLESALE EX GST RRP INC GST SAFESTYLECATEGORY X X X FBP100 FUCIONS BLACK FRAME/POLARISED UV400 $32.99 $64.99 CORE RANGE X X X FCP100 FUSIONS CLEAR FRAME/POLARISED UV400 $32.99 $64.99 CORE RANGE X X X FBT100 FUSIONS BLACK FRAME/TINTED UV400 $16.99 $34.99 CORE RANGE X X X FCC100 FUSIONS CLEAR FRAME/CLEAR UV400 $14.99 $29.99 CORE RANGE X X X FCT100 FUSIONS CLEAR FRAME/TINTED UV400 $16.99 $34.99 CORE RANGE X X X CCP100 CLASSICS CLEAR FRAME/POLARISED UV400 $32.99 $64.99 CORE RANGE X X CBP100 CLASSICS BLACK FRAME/POLARISED UV400 $32.99 $64.99 CORE RANGE X X CCT100 CLASSICS CLEAR FRAME/TINTED UV400 $16.99 $34.99 CORE RANGE X X CBT100 CLASSICS BLACK FRAME/TINTED UV400 $16.99 $34.99 CORE RANGE X X CCC100 CLASSICS CLEAR FRAME/CLEAR UV400 $14.99 $29.99 CORE RANGE X FGP100 FUSIONS GRAPHITE FRAME/ POLARISED UV400 $32.99 $64.99 GRAPHITENEWFRAMECOLOUR X CRGP100 CRUISERS GRAPHITE FRAME/POLARISED $32.99 $64.99 GRAPHITENEWFRAMECOLOUR SUGGESTED CORE RANGE (x6, x10, x12) CORE RANGE NOTES
SAFESTYLE “WIN AT STRATEGY’ (CORE RANGE) SafeStyle can achieve this by depth in assortment and via a curated approach. ASSORTMENT STRATEGIES AS FOLLOWS. COMPETE AT | BEST AT | WIN AT OPTION 1 X6 - STACKER - POS STAND REPRESENTS 62% OF SALES OR 59% UNITS SOLD COMPETE AT ASSORTMENT • Top Selling Frame FUSION • Represents x1 SafeStyle Core Range Style • Sales Growth accelerated at a greater percentage than others • Current Over Indexing SKU’s OPTION 2 X10 - HANG CELL - @POS REPRESENTS 80% OF SALES OR 81 % UNITS SOLD BEST AT ASSORTMENT • Represents a product assortment appealing to a wide range of consumers & user moments (Frame Size & Lens Types) • Help Drive Overall Items Per Sale • Represents x2 SafeStyle Core Range Styles OPTION 3 X12 - STACKER - POS STAND 85% OF SALES OR 84% UNITS SOLD WIN AT ASSORTMENT • Products represents greater depth in Range • Products that will expand the range on offer for width & variety. • Represents High ROI base on sku count (High Image & High Sales) • Represents x3 SafeStyle Styles & Includes New Colours
PERSPEX POS STANDS SUPPLIED ARE FREE OF CHARGE Images below show 12 Stacker & 6 Stacker POS Stands. RECOMMENDED CORE RANGE Classics Fusions Cruisers
SOCIAL55,000MEDIAFOLLOWERS 12,039FOLLOWERS 65,000SUBSCRIBERS SafeStyle Protective Eyewear has dominated the social media landscape creating a hyper-engaged community of legends. Not only do we utilise these platforms for communication, retention & brand awareness, we also love showcasing our diverse range of customers, retailers & collections. CURRENT STATS AUGUST 2022
