Mate Mate Presentation

SAN FRANCISCO

TWICE THE MATE

Mate is the Red Bull of the Millennials Goal: 10000 bottles a week

By Jan 2017 The change will start here in San Francisco with Mate Mate

SAN FRANCISCO Perfect match for Mate Mate!

Young population Long history of counter-culture and arts Home of the technology industry

SAN FRANSISCO San Francisco

BAY AREA DEMOGRAPHICS Population: 7.56 million Perfect match for Mate Mate!

•

900.000 are in the 20 • Young population to 35 year old age bracket •

Long history of counter-culture and arts

•

225.000 in • Home ofemployed the technology industry tech industry

•

Average yearly income: $98,242

•

1% of income spent on alcohol beverages

MATE DRINKS IN SF Virtually Unknown Club Mate has only 3 Store locations in the suburbs • Local store sells about • 4 cases per month Talked to the store owners, the local sales Representative doesn't return calls and doesn't always have inventory.

The market is wide open!

HOW TO EXPAND THE MARKET MARKET TO TECH COMPANIES AND THEIR CATERERS Tech companies in SF Bay Area provide their employees with free snacks and beverages.

They are interested in providing diverse array of beverages in order to improve employee morale and image: be a fun place to work.

Once we set Mate Mate in the cafeteria, an employee has just to pick it from the fridge. The company will cover the cost. The barrier for adoption is gone!

When an employee gets used to Mate Mate at work they will seek and recognize Mate Mate at bars and grocery stores.

As more tech employees are aware of Mate Mate, more people in SF area will learn of Mate Mate by the word of mouth.

It will be easier to convince stores and beverage distributors to carry Mate Mate once it is a sought after, known brand.

TECHIES LOVE

COMPLETED MARKET EXPERIMENT •

Talked to the food procurement manager at Yahoo SF office on October 21

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Put out 50 bottles of Club Mate in cafeteria refrigerator

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All bottles were gone within one day!

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Favorable reviews in the internal food review website

•

Currently in talks for recurring sales

SALES PIPELINE In talks with Yahoo (10.000 employees)

Uber (5.000 employees)

Cisco (25.000 employees)

More tech companies to come!

I have contacts in…

Select coffee shops • Café Artis • Blue Bottle • Orson’s Belly Conference and Meetups After hours bars and clubs

ADDITIONAL MARKETING CHANNELS

ALL WE NEED IS

SALES TARGETS BY SALES CHANNEL 10000

9000 3000 8000

Bottles Sold Per Week

7000

6000

2000

5000 1500 4000

2000

3000

1000

2000 500 3000 2500 1000 1500 1000 0

Q1 2016

Q2 2016

Q3 2016

Groceries

3000

Partner Distributors Select Bars and Cafes Tech Companies

Q4 2016

1000

Tech Companies

1500

2000

500

1000

2000

1500

2500

3000

Select Bars and Cafes

Partner Distributors

Groceries

ABOUT ME My name is Gurgen and I live in San Francisco.

In September I was in Berlin and discovered Mate Mate.

I have a vision – Mate Mate becoming The Drink of San Francisco Millenials.

The new Red Bull for everyone in creative, tech or service industry.

It will be The San Francisco Drink.

I spent the last 10 years in the Tech Industry in SF, and I know everything about the city and the tech industry. I know who to engage, who to connect with, with whom to speak.

I have connections in all major companies and friends all over the service industry – bars, cafes, nightclubs. If I don’t know someone, you can be sure Ill find them and connect.

WE WILL MAKE MATE MATE HAPPEN