HONEYBOMBE - STYLE GUIDE

STYLE GUIDE

A visual identity style guide for HONEYBOMBE

Brand Manual

A visual identity style guide for HONEYBOMBE

01

mission statement

02

mood board

03

the logo

04 05

color palette typography

table of contents

Mission Statement

01

Brand Manual

A visual identity style guide for HONEYBOMBE

01 From ancient times, beauty rituals were one of the first ways women began to empower themselves. Women would bond by helping each other adorn their bodies and grind precious stones into “sparkle dust� to apply around their eyes. HONEYBOMBE honours these rituals by celebrating all things that make women feminine: beauty, sensuality, and friendship.

Mood Board

glam professional feminine

02

The Logo

03

Brand Manual

A visual identity style guide for HONEYBOMBE

Minimum Size The logo is an integral part of the HONEYBOMBE brand and should be used thoughtfully and consistently.

HONEYBOMBE’S primary logo is a simple word mark. It has an elegant feel with a play on modern serif font.

Most often the logo will be presented in rose gold and secondary in either black or white and will the main logo used across primary brand applications. This trademark helps audiences easily identify HONEYBOMBE’S products, web presence, ads and other materials and enhances to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

x

x

x

The Smallest the logo should be represented is 3” wide

3”

Clear Space To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark. The minimum clear space is defined as the height of the “X”. This minimum space should be maintained as the logo is proportionally resized.

x

x

The Logo (cont) Full Logo with tag line

Rose gold

03

HONEYBOMBE L A S H

L I F T

C O S M E T I C

S Y S T E M

Black version

HONEYBOMBE L A S H

L I F T

C O S M E T I C

S Y S T E M

White version with color background

Brand Manual Logo Variations The HONEYBOMBE logo suite has three variations - Full logo with tag line, full logo with no tag line and initials. Use full logo with tag line for product packaging. The full logo with no tag line should be used the most and the HB initials should be used for social media.

Rose gold

HONEYBOMBE black version

HONEYBOMBE white version with color background

A visual identity style guide for HONEYBOMBE

HB HB HB HB

Color Palette

04

Brand Manual

A visual identity style guide for HONEYBOMBE

Primary Palette The primary colors are key indicators of the HONEYBOMBE brand design. Rose gold is used for the logo while black and white are secondary logo colors. Black is also used for typography

Rose gold

RGB: 0,0,0

RGB: 255, 255, 255

CMYK:0,0,0,100

CMYK:0,0,0,0

#000000

#ffffff

Black

White

Secondary Palette The secondary colors are used in combination with or separately from the primary colors. These are meant to add extra depth and interest to the designs.

Carey’s Pink

Vanilla Ice

Clam Shell

Pearl Blush

Turkish Rose

RGB: 203, 176, 166

RGB: 240, 215, 219

RGB: 208, 183, 179

RGB: 234, 221, 213

RGB: 176, 126, 135

CMYK: 20,36, 20, 0

CMYK: 4, 16, 7, 0

CMYK: 18, 27, 24, 0

CMYK: 7, 11, 13, 0

CMYK: 31, 55, 36, 2

#caa6b0

#efd7da

#d0b7b2

#e9ddd5

#b07d86

Typography

05

Brand Manual

A visual identity style guide for HONEYBOMBE

Logo Font Logo must always be all caps and one word in Voga Font.

The tracking should always be set at 75pts. The tag line should also be in all caps in Berthold Akzidenz Grotesk font - Bold Condensed with 470 pt. kerning.

HONEYBOMBE L A S H

L I F T

C O S M E T I C

S Y S T E M

Typography Typography is a powerful brand tool when used consistently. This set of typeface represent the bold and retro feel of the brand and should be used across all print and web applications.

Voga

Aller

Use for headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrustuvwxyz

Bodoni 72 Oldstyle

Use for attention grabbing quotes or bold statements

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrustuvwxyz

Use for body copy

ABCDEFGHIJKLMNO PQRUTUVWXYZ abcdefghijklmnop qrstuvwxyz

HONEYBOMBE