May 2014 Nugget

the

May 2014

Public Perception of Dentists Today Inside: 2013 SDDS Foundation Annual Report

A PUBLICATION OF THE SACRAMENTO DISTRICT DENTAL SOCIETY

DON’T MISS THESE UPCOMING EVENTS! dentists in business forum THURSDAY, MAY 8, 2014 MAXIMIZING SOCIAL MEDIA & YOUR PRACTICE, WHILE MINIMIZING RISKS Presented by: Tina Reynolds, Owner of Uptown Studios

COURSE OBJECTIVES:

licensure renewal FRIDAY, MAY 30, 2014 CA DENTAL PRACTICE ACT & INFECTION CONTROL Presented by: LaDonna Drury-Klein, CDA, RDA

COURSE OBJECTIVES: • 2-hours of Infection Control for California licensees • 2-hours of California Dental Practice Act for licensees

Join Uptown Studios for a discussion on how and why to use social media. We will look at common concerns associated with social media, how to use these platforms as risk management tools, and tips for using these channels to benefit your practice.

The Dental Board of California requires two hours of Infection Control and two hours of California Dental Practice Act for each license renewal cycle.

6:30PM–9:00PM • NO CEU SDDS CLASSROOM

8:30AM–12:30PM • 4 CEU SDDS CLASSROOM

Dental Day AT RALEY FIELD

THURSDAY JUNE 12, 2014 7:05pm

www.sdds.org/RiverCats.htm

dentists do

broadway JUNE 10, 2014

dentists do

music circus!

JUNE 24, 2014 A multiple Tony-winning singular sensation! Featuring music by the brilliant Marvin Hamlisch, this emotional behind-the-scenes look at the Broadway world is a celebration of what it means JUNE 24, 2014 to be a professional dancer, fervently pursuing the passion to perform onstage. Starring Tony nominee Kate Levering!

www.facebook.com/sddsandf

7:30PM• MUSIC CIRCUS - WELLS FARGO PAVILION

www.sdds.org/SDDF_Broadway.htm

Contents May 2014

COVER IMAGE CREDIT: ISTOCK

FEATURES

VOLUME 60, NUMBER 5

Nugget Editorial Board James Musser, DDS • Editor-in-Chief Paul Binon, DDS, MSD Donna Galante, DMD Matthew Hall, DDS Alexander Malick, DMD James McNerney, DMD Hana Rashid, DDS Ash Vasanthan, DDS, MS

Editors Emeritus William Parker, DMD, MS, PhD Bevan Richardson, DDS

Awards

International College of Dentists (ICD) 2013 • Outstanding Cover 2012 • Overall Newsletter 2010 • Platinum Pencil Outstanding use of graphics

2007 • Overall Newsletter 2007 • Outstanding Cover 2007 • Golden Pen, honorable mention

10

The Decay of Dentists’ Credibility and Reputation

12 14

Dentists Are...

Marc B. Cooper, DDS, MSD

Natasha Anne Lee, DDS

How Dentists Can Build a Higher Star Rating on Yelp Sherry Mostofi, Mosofi Law Group, Inc. reprinted with permission from CDA

Specials: 18-21 The 2013 SDDS Foundation Annual Report Kevin Keating, DDS, MS

Regulars: 4 5 6–7 9 11 22 24 26

President’s Message Cathy’s Corner You Should Know From the Editor’s Desk An Ethical Dilemma YOU: The Dentist… the Employer YOU: The Dentist… the Business Owner Event Highlights

27 28 29 30 31–33 34 35 36

Committee Corner We’re Blowing Your Horn!

Membership Update Advertiser Index Vendor Members Job Bank Classified Ads SDDS Calendar of Events

Article / series of articles of interest to the profession

The Nugget • Sacramento District Dental Society • www.sdds.org

President’s Message Despite Some Bad Apples

dentists are good at the core

W

ell this month, our topic is a real bummer!

The authors all have compelling points of view and we can all agree we have colleagues who engage in questionable practices or have poor communication skills. Every profession has a few bad apples! I have found that patients give trust where trust is due. Not blindly. Gone are the days of, “Yes doc, whatever you say.” Trust is earned, not given, and takes years to develop. Our profession consistently “does the right thing.”

For example, the State was in crisis and discontinued adult dental benefits. Who stepped up? The dentists.

Look at how many of our members volunteer for CDA Cares, both locally and in other locations!

Why? Because it was the right thing to do.

By Kelly Giannetti, DMD, MS 2014 SDDS President

We constantly fight for the rights of our profession and our patients. We fight for fluoride, we fight the insurance companies, we donate to foundations, and give hours of our time to our community. In the Sacramento region alone, Smiles for Kids and Smiles for Big Kids doctors have donated $1.5 million in free care every year!

The public ranks dentists high when we deserve the recognition. So let’s stop blaming the Internet and insurance companies, and take time to focus on ourselves, our staff and our patients. Do the right thing. It may not bring riches, but it will help you sleep at night. Remember, WHY did you want to be a dentist? 

Thank you to our 2014 midwinter convention & expo sponsors!

Patterson Dental Supply Thursday Coffee Break Sponsor The Dentists Insurance Company (TDIC) Thursday Coffee Break Sponsor Bank of America Small Business Banking Thursday Coffee Break Sponsor

Innova Periodontics & Implant Dentistry (Dr. Dean Ahmad)

Bag Sponsor

Ultradent Products, Inc.

Speaker Sponsor

1st tooth or 1st birthday

Pen Sponsor

4 | The Nugget • Sacramento District Dental Society

Cathy’s Corner LEADERSHIP President — Kelly Giannetti, DMD, MS Immediate Past President — Gary Ackerman, DDS President Elect / Treasurer — Viren Patel, DDS Secretary — Wallace Bellamy, DMD Editor — James Musser, DDS Executive Director — Cathy Levering Dean Ahmad, DDS, MS Nancy Archibald, DDS Wai Chan, DDS Margaret Delmore, MD, DDS Jennifer Goss, DDS Bryan Judd, DDS Beverly Kodama, DDS Peter Worth, DDS Robert Gillis, DMD, MS Terry Jones, DDS CPR: Greg Heise, DDS Ethics: Volki Felahy, DDS Leadership Development: Gary Ackerman, DDS Membership: Lisa Laptalo, DDS Peer Review: Brett Peterson, DDS

EXECUTIVE COMMITTEE

BOARD OF DIRECTORS

TRUSTEES COMMITTEES STANDING

CE Task Force: Carl Hillendahl, DDS 1T1B Medical Outreach: Guy Acheson, DDS Amalgam: Wai Chan, DDS / Viren Patel, DDS Dental Careers Workgroup: Robin Berrin, DDS Budget & Finance Advisory: Viren Patel, DDS Bylaws Advisory: Gary Ackerman, DDS Fluoridation Advisory: Victor Hawkins, DDS Forensics Advisory: Mark Porco, DDS GMC Denti-Cal Task Force: Terry Jones, DDS/ Warren McWilliams, DDS Legislative: Mike Payne, DDS Strategic Planning: Wallace Bellamy, DMD / Viren Patel, DDS

ADVISORY TASK FORCES WORKGROUPS

Foundation: Kevin Keating, DDS, MS Golf Tournament: Damon Szymanowski, DMD SacPAC: Matthew Campbell, Jr. DDS Smiles for Kids: Donald Rollofson, DMD

SPECIAL EVENTS OTHER

Cathy Levering | Executive Director Della Yee | Program Manager/Executive Assistant Julia Marino | Publications Manager/ Graphic Designer April Carpenter | Membership Manager/ Smiles for BIG Kids Coordinator Lacey Leeper | Member Liaison/ Smiles for Kids Coordinator Shelly Farrand | Administrative Assistant

SDDS STAFF

By Cathy B. Levering

SDDS Executive Director

The Calls We Get

T

his issue of The Nugget makes me want to share a bit of our day-to-day life at SDDS. We have six live phone lines that ring all day long with 60-70 percent of the calls from the public.

“Is my dentist a ‘good dentist’?” (We answer that you are in “good standing.”)

“I need a low cost dentist.” (We offer that MOST dentists have payment plans and/or financing.)

“Where did my dentist go to school?” Do you think the public really knows how to evaluate that answer? I guess as long as we don’t answer that the dentist went to the Taco Bell School of Dentistry, they are satisfied!

“I googled the dentist and only found his address. Why isn’t anyone rating them?” (Find answer is in the following pages of this The Nugget.)

“Where can I get free care?” We answer with options for financing plans, our referral resources and qualifications for our Foundation programs. (We do MUCH screening on these types of calls!)

Advertising rates and information are sent upon request. Acceptance of advertising in the Nugget in no way constitutes approval or endorsement

by Sacramento District Dental Society of products or services advertised. SDDS reserves the right to reject any advertisement.

The Nugget is an opinion and discussion magazine for SDDS membership.

Opinions expressed by authors are their own, and not necessarily those of SDDS or the Nugget Editorial Board. SDDS reserves the right to edit all contributions for clarity and length, as well as reject any material submitted.

The Nugget is published monthly (except bimonthly in June/July and Aug/Sept) by the SDDS, 2035 Hurley Way, Ste 200, Sacramento, CA 95825 (916) 446-1211. Subscriptions are free to SDDS members, $50 per year for CDA/ADA members and $125 per year for non-members for postage and handling. Third class postage paid at Sacramento, CA. Postmaster: Send address changes to SDDS, 2035 Hurley Way, Ste 200, Sacramento, CA 95825.

“What dentists take Denti-Cal?” While our member doctors try to keep us updated on who takes Denti-Cal, this is a fluid pool of providers. With all the continued cuts in the reimbursement rate (now down to 20 percent), fewer of our members are accepting new Denti-Cal patients. With adult Denti-Cal coming back on May 1, we will again poll our members to find further referral options for the public. (Let me just say that the Denti-Cal website is definitely not accurate and up-to-date.)

One notable story: A woman called looking for a dentist who takes DentiCal. Using our database, we gave her five dentists to call. About an hour later, she called back and said that most of the dentists she called said that they no longer take Denti-Cal. She paused and then said that the more she thought about it, her court date was coming up, so she’ll wait and get her dental work done in prison. (This way it won’t cost her anything.)

As I conclude this article, and how fitting that the perception of dentists AND our Foundation Annual Report are presented in this same issue, it makes me so proud that I work for all of you. While the State and the Governor choose to spend the surplus on additional and enhanced medical and dental care for the prison inmates (just announced last week), YOU all continue to volunteer care for those people who really do fall through the cracks. We truly thank you for all you do for our community and for the people in it. Trust me when I say, we at SDDS have your backs! 

www.sdds.org • May 2014

|5

CDA Legal Action Against Delta Dental Takes Shape Reprinted with permission from CDA.

Did you know...

CDA’s arbitration with Delta took a step forward on Feb. 25 with a “preliminary hearing” conference call with the panel of arbitrators assigned to the case. The purpose of the call was to schedule dates for different stages of the arbitration.

99.7% of Americans consider their smile an important social asset, and 75% believe unpleasant teeth affect offers for employment.*

In light of the extensive briefing that has already been submitted by both parties, the panel of three arbitrators has indicated it will likely decide two significant issues by early April. The first is CDA’s “Application to Preserve the Status Quo,” which would prevent Delta’s amendments to provider contracts from being deemed effective as of Oct. 4, 2013. CDA is challenging the legality of Delta’s proposed changes to provider agreements which would eliminate a current requirement that Delta provide justification for changing its reimbursement rates and restrict dentists’ ability to use arbitration to challenge Delta’s actions. The second issue is Delta’s argument that CDA itself should not be permitted to appear in the arbitration on behalf of its members. The arbitrators concluded that these important initial issues should be decided before proceedings continue.

75% of Americans suffer from crooked teeth.

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The one-day course curriculum was created in part by renowned Sacramento practitioner Michael Miyasaki, DDS. He offers ongoing expertise to all certified providers through a global forum where clinicians offer mentoring and feedback.

Michael Miyasaki DDS

Tom Gibson DDS

*Surveys by the American Academy of Cosmetic Dentistry (AACD)

Tom Gibson, DDS has been practicing cosmetic dentistry since 1992 and is a certified Cfast provider and instructor.

Delta also announced that it intends to file a “dispositive motion,” which it described only vaguely. CDA believes Delta plans to urge the arbitration panel to dismiss CDA’s claims because the Department of Managed Health Care has already approved the two amendments that are challenged in the litigation. CDA questions the strength of this motion, in light of the fact that Delta filed its application with the DMHC as a confidential filing, allowing no comment by anyone affected by it. CDA does not believe the DMHC intended its approval of Delta’s filing to have any preclusive effect on the rights of dentists. The parties have agreed to a briefing schedule so that this motion will be heard by the arbitrators on May 5.

At that same hearing, arbitrators will consider the issues of discovery, exchange of exhibits, depositions and any similar issues. We expect that the arbitrators will also set a date for the arbitration hearing itself, either at the May 5 hearing or before.

We anticipate that the arbitration will be scheduled sometime in August or September.

CDA will continue to keep you informed on the progress of the arbitration in the Update, newsletter and on cda.org.

For more important information, watch your fax machine and email, or visit www.sdds.org/ImportantInformation.htm 844-CFASTUSA | www.cfastusa.com | smiles@cfastusa.com

6 | The Nugget • Sacramento District Dental Society

Know

you should

Dentists Must Obtain License to Show Movies in Waiting Room Reprinted with permission from CDA.

Inquiries have increased to CDA Practice Support recently on the subject of movie licensing.

Dental practices are being contacted by mail or in person by individuals seeking to collect licensing fees. Many dentists assume it is OK to play movies they have purchased in their waiting rooms, but that is not always the case.

you could be subject to statutory damages ranging from $750 to $30,000 for each infringed work. You may also be subject to other costs, including reasonable attorneys’ fees to the prevailing party.

Do I need a license to play movie DVDs in the waiting area?

The following information is from Chapter 2 of the Legal Guide for California Dentists, available on cda.org/practicesupport.

When you purchase or rent a DVD, you are licensed to view the movie at home with family or a small circle of friends, as long as you do not conduct any commercial activity in your home or seek reimbursement for rental fees or refreshments, etc. This permitted use does not include showing or displaying the movie in a commercial establishment such as a dental office.

I purchased DVDs of children’s films to show in my waiting room.

I own the DVDs — why can’t I play them in my waiting room?

Does it matter if my patients bring in their own DVDs to play in the waiting room?

When you purchase or rent a DVD, you are licensed to view the movie at home with family or a small circle of friends, as long as you do not conduct any commercial activity in your home or seek reimbursement for rental fees or refreshments, etc. This permitted use does not include showing or displaying the movie in the waiting room of your dental office.

Yes. This would still require a public performance license unless they bring their own personal players. If you provide the means for the infringement (i.e., by providing the DVD player, video screen, etc., in the waiting room) and allow your patients to play their own DVDs, you may be liable for contributory infringement because you had the right and ability to monitor the infringing activity. If your patients wish to bring their portable DVD players or laptop computers for their own use, you are not contributing to infringement.

In order to show or display the movie at your office (a public place of business), you need to obtain a public performance license. Fees for these licenses are generally very small. The primary entities that handle such licenses include: • Motion Picture Licensing Corporation (mplc.com) • Swank Motion Pictures Inc. (swank.com) • Criterion Pictures (criterionpicusa.com) It is important to comply with the copyright law because infringement carries significant penalties. For example, if an infringement is considered “willful,” you could be subject to statutory damages as high as $150,000 for each infringed work. Moreover, even if the infringement is considered inadvertent,

Dental Board Takes Action Against Botox for Cosmetic Purposes

My patients watch DVDs while undergoing treatment — is this considered a “public performance”?

Yes. Because the dental operatory is part of a business, showing or displaying the movie would be considered a public performance for which there is no nonprofit exemption. Thus, for the reasons discussed above, you would be required to obtain a separate public performance license.

For more information, review the Legal Reference Guide for California Dentists at cda.org/member-resources/practice-support/legal-guide. 

MICRA and CAPP Update

Reprinted with permission from CDA.

Reprinted with permission from CAPP.

CDA has recently learned that the Dental Board of California has begun taking disciplinary action against dentists who are providing Botox/Dysport or derma filler treatments to patients for cosmetic purposes or teaching courses to dentists to do so. California law, Business and Professions Code, Section 1638.1 states that only an oral and maxillofacial surgeon with appropriate training and a board issued permit may provide elective facial cosmetic treatments. Though the permit requirement has been in effect since Jan. 1, 2007, the Dental Board reports that it still receives inquiries on the law and provides clarification for licensees on dbc.ca.gov.TDIC also addressed this matter in the February 2014 edition of Risk Matters.

On Monday, March 24th, trial lawyers and their allies filed signatures with county elections officials to begin the process of qualifying their anti-MICRA ballot initiative for November 2014. Californians Allied for Patient Protection (CAPP) has been preparing for this battle since the coalition was formed in 1991. The coalition of nearly 1,000 members, including SDDS, CDA, TDIC, and every dental society in California, is well positioned to make sure MICRA is protected. The committee Patients and Providers to Protect Access and Contain Health Costs has been formed to defeat this ballot measure. For more information or to get involved visit stophigherhealthcarecosts.com or contact CAPP Executive Director Lisa Maas at LMaas@micra.org.

www.sdds.org • May 2014

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From the Editor’s Desk Proudly

tooting our horn!

By Alexander H Malick, DMD, FAGD

Associate Editor

How many times have you heard, “Doc, no offense, but I hate the dentist!” How often have you been asked, “What kind of a doctor are you?” Why does the lay public make a distinction between doctors and dentists? Where would dentists rank among physicians as members of the health care team?

T

here are many factors inf luencing the changing public image of dentists, including increasing costs of education, progressive intrusion by insurance companies, skyrocketing practice overhead, over supply and mal-distribution of dentists, the need to market and advertise in a highly-competitive environment, and the emergence of corporate dentistry. Our forefathers graduated dental school, hung their shingle and dove into a fully-booked schedule within a few months.

Today, it takes a lot more effort to fill the schedule while expenses grow exponentially, chipping away at profits. Economic pressures steer dentists toward overzealous treatment plans and dabbling outside the scope of their expertise. This results in damaging blows to public trust and confidence. We all know satisfied patients refer a few, while unhappy patients conduct a slanderous campaign. Online rating sights, such as Yelp and Google, allow viral dissemination of negative reviews with a click of a mouse.

The media has never been complimentary of dentists, consistently portraying dentists as buffoons, uncoordinated klutzes, sadists, and purveyors of pain and agony. Jerry, the idiot dentist next door to Bob Newhart, The Marathon Man, and Steve Martin’s Little Shop of Horrors are just a few that come to mind. Any medical mishap in the dental chair makes national headlines regardless of the clinical circumstances surrounding the case.

Insurance companies have successfully carved the stomatognathic system out of the human anatomy, treating it as mere inanimate furniture inside the body. Their claims processing policies use carefully crafted words to deliver injurious blows to the doctor–patient relationship. Even Obama Care directed token attention to dentistry after offering minimal coverage for those under the age of 19, as if all dental problems vanish after 19!

Making things worse is the inherent fear, anxiety, phobia, and oh, yes, the cost of dental care. No

matter how kind, gentle and caring you were during that expertly-performed procedure, no fee is possibly fair enough!

We dentists are not exactly innocent about our own reputation. The most common reason I see a patient from another practice is the lack of clear communication and informed consent. As a profession, we have made significant strides in educating the public on oral health, but have directed little attention to our public relations and image.

With the exceptions of those that have a family member in dental school, I am astounded by how little people know about the education of a dentist.

Many think dental school is a trade school, like auto mechanics training.

When you take into consideration the cumulative effect of the media, insurance tactics, the public’s lack of knowledge about dentistry, as well as dentists’ and dental organizations’ lack of effort in public relations, I am amazed at how high we rank in public polls. So, there must be more to it than meets the eye.

Public polls consistently rank dentists high in credibility (always in the top 10). U.S. News & World Report ranked dentistry as the No. 1 profession among health care providers for 2014. A 2006 Gallop Poll ranked dentists fifth in honesty and ethical standards. With the exception of a few years of economic decline, the number and quality of dental school applicants continue to rise. In addition, banks continue to loan money to dentists more easily than mortgages, confirming our good business reputation.

CREATIVE COMMONS LITTLE SHOP OF HORRORS AND MARATHON MAN POSTERS

In my personal opinion, there seems to be a conflict between what I see, hear, and expect and the results of surveys. Regardless of what the surveys show, I strongly feel that, as a profession, we need to generate a consistent pre-emptive public relations effort to boost and maintain our current excellent track record and to combat the negative forces at play. We should be proudly tooting our own horn!  www.sdds.org • May 2014

|9

PUBLIC TRANSITIONS PERCEPTION

The Decay of Dentists’

credibility and reputation

By Marc B. Cooper, DDS, MSD

Principal, Mastery Company

How one sees the world determines how one acts in the world. The market now sees dentists and dentistry differently than they did in the past; therefore, the market is thinking and acting differently toward dentists and their dentistry. The previous perception of unquestionable credibility and incontestable reputation is now suffering. The once honorable brand that dentists had in place for so many years is eroding. Why?

T

here are a couple obvious factors that are contributing to this decline of dentists’ credibility and reputation. Certainly, insurance companies are major contributors. Insurance companies hold themselves as the interface between the patient and the dentist, their mission being to protect the patient against duplicitous or fraudulent behavior. Patients have been enculturated into having dental insurance.

So inherently, insurance (companies) puts the dentist under suspicion, with the common mind-set of patients being, “If insurance doesn’t pay for it, the dentist is trying to rip me off.”

Another factor is the Internet, which provides disintermediation and transparency. Patients can easily find out about the which is more insidious and more dentist, their office and damaging to dentists and their credibility any procedure that has been proposed. Patients and reputation: commoditization. now are much smarter at evaluating their dental needs. Wikipedia, Yelp, Google, Facebook, Angie’s List, are but a few of the platforms, and their reviews influence prospective patients in their decision making.

Reputation and credibility can be impacted with only a few bad reviews.

But there is another factor,

But there is another factor, which is more insidious and more damaging to dentists and their credibility and reputation: commoditization. Dentists fighting for market share have commoditized dentistry. Dentists are now competing on price. Dentists post fees for exams, X-rays, implants and crowns in newspaper ads, on the Internet, and in mailers, hoping price will generate new patients in their practice. Once you market your work

10 | The Nugget • Sacramento District Dental Society

based on price, you convert dentistry from a service to a commodity.

We are all concerned about changes occurring in our profession. Financial pressures from massive educational debt, flat dental spending trends, decreasing benefit plan reimbursement, the increase in numbers of dentists graduating from dental school today, and loss of autonomy in practice all have the potential to challenge our profession. How we react to these challenges will affect how the public feels about dentistry.

A commodity is a thing, an object: washer, dryer, car, shower curtain, kitchen sink, crown, implant. It really doesn’t matter; it’s a thing. As with any commodity, dentists now have rendered dentistry as widely available by any dentist and interchangeable with any other dentist. I can buy the same washer/dryer at Sears, Best Buy, Lowes or Home Depot. I can get the same crown at Dr. Mark’s or Dr. Judy’s.

Price is a major factor in determining any commodity purchase. An LG 46-inch flat screen TV is the same wherever I buy it, so decisions are based on price.

Furthermore, quality is assumed equal in a commodity.

In a commodity context, an LG flat screen has the same quality wherever you buy it. Doesn’t it follow that a crown has the same quality no matter who delivers it?

The relationship people have with a commodity provider is very different than what they have with a service provider. When people buy on price, they automatically become a consumer and the mind-set of a consumer is very different than that of a patient.

Usually, the relationship with a commodity provider is distrust or cautiousness. So rather than a ‘patient’ showing up in the office, a consumer walks in and along with a consumer mind-set.

Lastly, the equity markets are noticing that dentistry has become commoditized and capitalists are beginning to see dentistry as a ‘retail’ industry. Retail businesses are scalable and duplicable and this is a major contributor in driving the consolidation of dental practices and generating the growth of large managed group practices.

Conclusion Dental insurance is here to stay and its market share is increasing.

The Internet is not going away and its power is continuing to expand. And with managed group practices making up almost 20 percent of the delivery system, many competing on price, it will be impossible for dentists to reconstitute their reputation and credibility as it was before. The growing view of dentists based on price and dentistry as a commodity has directly and powerfully impacted their reputation and credibility.

There are solutions to this dilemma, but they can’t be provided by solo private practice. One has to consider building the Mayo Clinic, Cleveland Clinic or MD Anderson of dentistry that promotes the highest standards of care with measured and reportable results. But this solution is the topic for another article.

Dr. Marc Cooper is author of seven successful books: Mastering the Business of Practice, Partnerships in Dental Practice, Running on Empty, SOURCE, Valuocity, Valuocity II, and The Elder.

His electronic newsletter reaches thousands of subscribers in 31 countries. Dr. Cooper also co-developed a suite of online dental practice management assessment tools. Learn more at MasteryCompany.com. 

AN ETHICAL

DILEMMA What Would You Do? Ethical Dilemma #3:

By Volki Felahy, DDS (Ethics Committee Chair)

Dr. Jones has been out of dental school about six years. About four years ago he started a new practice in the suburbs of Sacramento.

To establish a patient base he contracted several PPO plans and one HMO plan that pays $6 per patient per month with a limit of 3,000 subscribers. During a particularly busy day, he saw two new patients with very similar dental issues and needs. Both had an upper first molar on the right side with large existing alloys and a fractured off mesial buccal cusp. There was no evidence of bruxism in either patient. John, his first patient with this condition, was fee for service. Sally, his second patient, had the HMO plan.

The ethical dilemma stems from the difference in final treatment plans for the two patients. John’s treatment plan is to restore the molar with a build up and crown. The treatment plan for Sally who has the HMO on the other hand, involves a large four-surface alloy and did not include a crown as part of the suggested treatment. Dr. Jones initially thought the HMO plan was a good way to get people in the door, however, the utilization rate has jumped from 10 to 50 percent and he is faced with absorbing the increased costs of doing treatment.

Dr. Jones is facing a dilemma, what would you do?

1.___ Go with the treatment plans as they are.

2.___ Provide the same fixed treatment for both patients and absorb the costs.

3.___ Provide crowns for Sally but limit the amount of capitation patients you will see moving forward.

4.___ Other, please explain.

You are now facing an Ethical Dilemma. Check the course(s) of action above that you would recommend and fax this page to 916.447.3818 or email your answer to sdds@sdds.org. Please send your response by Friday, June 6 and check back for a recommendation from the Ethics Committee in the Aug / Sept issue.

Remember

The Nugget is available online!

the

April 2014

The Power of Positive Thinking Inside: 2013 SDDS Annual Report

A publicAtion of the SAcrAmento DiStrict DentAl Society

www.sdds.org/NUGGET.html www.sdds.org • May 2014

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PUBLIC TRANSITIONS PERCEPTION

Dentists are...

I was at a lecture at CDA Presents and the speaker asked us to do a Google search starting with the words “dentists are.” The top Google auto suggestions were “dentists are scams, dentists are thieves, dentists are rich, dentists are liars, dentists are crooks, and dentists are mean.” So is this really how the public thinks of us as dentists?

By Natasha Anne Lee, DDS Member of the San Francisco Dental Society

A

Reader’s Digest article once asked, “How honest are dentists?” It received widespread attention and questioned the public’s trust in their dentist’s diagnosis, treatment, and financial motives.

More recently, Frontline and the Center for Public Integrity collaborated on a series of investigative reports called “Dentists and Dollars,” which aired on PBS television stations and online. The series revealed apparent Medicaid fraud and accused several corporate-managed dental chains of overtreating patients for financial gain.

A U.S. Senate report followed that uncovered fraud, overtreatment, and ownership violations. Media then focused on practices that were apparently taking advantage of patients through misuse of patient commercial credit. Care Credit was given a black eye even though it has made dentistry more affordable for many patients and is generally used appropriately by dental practices.

12 | The Nugget • Sacramento District Dental Society

The cost of dentistry has increased and so has the cost of providing dental care. A CBS Money Watch blogger wrote a scathing article titled “Is Your Dentist Ripping You Off?”, but then followed it up, after dentist outcry, with a more balanced article titled, “Why Your Dentist Costs So Much.”

Our electronic world is full of provocative marketing campaigns, blog rants, negative consumer reviews, and often downright false information. Human nature seems to be drawn to the negative and the tantalizing while overlooking the positive and legitimate.

I had a new patient recently who had not had care in a decade. She had periodontitis and needed scaling and root planning. She flat out told me that she believed that scaling and root planning was a scam by dentists just to make money and that she had read about this online. She said this was confirmed when her friend had scaling and root planning and her insurance denied payment saying there wasn’t a need for it.

We are all concerned about changes occurring in our profession.

Financial pressures from massive educational debt, flat dental spending trends, decreasing benefit plan reimbursement, the increase in numbers of dentists graduating from dental school today, and loss of autonomy in practice all have the potential to challenge our profession. How we react to these challenges will affect how the public feels about dentistry.

treatment planning. And for goodness sake, any dentist who thinks it is okay to be dishonest with insurance claims because they feel taken advantage of by dental benefit plans, just needs to stop. It is just wrong, and it is making it harder and harder to get legitimate claims paid for our patients and ethical dentists.

I hear many stories from my recent students about how they struggle But what can we as dentists do to assure that we continue to deserve to find the right job and then having to accept anything they can find the trust of our patients during tumultuous times and when human because of overwhelming educational debt. Some find themselves nature has the public hungering for negative news? We need to build in situations that compromise their values and ethics and soon quit value for what we do and be aware of when they can’t sleep at night. Patients will how marketing can negatively affect ultimately migrate toward dentists they can the public’s feelings toward health care. trust and reward those dentists who take for Positive public messages about all the the time and energy to build and maintain good that dentists do must balance the honest rapport with them. Patients, when what we do and be aware of how media’s focus on the negative. We must becoming educated consumers about dental acknowledge that the doctor-patient insurance, will ultimately be the ones who marketing can negatively affect the relationship has changed and patients will push back enough to elicit change in public’s feelings toward health care. have now become vigilant dental the dental benefits marketplace, but it’s our consumers requiring a more egalitarian role to be the educators and messengers. relationship with their dentist and that Even with all of the economic pressures they don’t always take their dentist to be the only authority on oral on dentists today, the great majority of future dentists are just like health. We must act professionally when responding to online reviews dentists of the past and they too will ultimately do the right thing and take a moment to reflect on criticism. and be rewarded for making the decision to take the high road.

We need to build value

Opening lines of communication with patients so that they will discuss concerns with us before writing negative online reviews is critical.

We must be a better, more reliable and forthcoming resource for our patients than all of the noise found online. We must each take the time to educate patients about dental benefits and change their belief that dental benefits companies are the authority on dental diagnosis and

Therefore, even with all of these issues that threaten to negatively impact the public’s trust in dentists, I personally believe that “dentists are kind, caring, professional, ethical, charitable and honest.” And thankfully, according to Gallup Polls, the public has felt the same way for decades and continues to feel that we are in fact honest and deserving of their trust. 

www.sdds.org • May 2014

| 13

PUBLIC TRANSITIONS PERCEPTION

How Dentists Can Build a higher star rating on Yelp

By Sherry Mostofi

Mostofi Law Group, Inc. Reprinted with permission by CDA

Dentists who have decided to accept online forums such as Yelp as a marketing tool they can use to benefit their practice face a common question: How do I get and maintain high-star ratings?

T

he first and most important thing is to maintain high standards in the practice and focus on patient communication. But there are a few specific things practices can do to promote high ratings on Yelp — understand the filtering system the website implements and encourage patients to leave reviews.

A recent study conducted by the Harvard Business School and Boston University titled Fake It Till You Make It: Reputation, Competition and Yelp Review Fraud, found that as of November 2013, Yelp received approximately 100 million unique visitors per month, and had more than 30 million reviews. But beyond these stats, the study also revealed detailed information about the way in which Yelp filters bad and good reviews, a subject that is often called into question by dentists.

The study found that Yelp users who have contributed more reviews are less likely to have their reviews filtered out and that 70 percent of accounts that had only one written review were filtered out. In other words, “repeat” Yelp reviewers carry more weight on the website than reviewers who have only left a handful of reviews on the site.

Shaun Pryor, CDA Practice Analyst, recommends dental practices try to identify new patients who may be one of these repeat Yelp reviewers.

“When a new patient calls for the first time or even on the intake paperwork at their first appointment, there is no harm in asking them if they heard about the practice on Yelp,” Pryor said. “This will give the practice the opportunity to make sure this patient has a good experience, as they are most likely to leave an impactful review on Yelp.”

Another strategy is for the office staff to “rally the forces” and ask the regular patients to leave reviews on Yelp.

“Set a target to tell at least two patients a day that the practice is on Yelp and ask if they would be willing to leave a review,” Pryor said.

The more patients that are asked, the higher the chances that a negative review shows up about that practice, but according to Pryor, that isn’t something that dentists should be scared of.

14 | The Nugget • Sacramento District Dental Society

“Having a few negative reviews that are balanced out with a flood of positive reviews is a good thing because it shows the human side of it,” Pryor said. “Someone looking at a long list of only positive reviews may view that as something that is not quite accurate. Plus, you could use a negative review as a training tool as a health provider. If a review highlights the fact that the wait time for treatment was bad, for example, take it as something you need to work on with your team.”

If a patient has left a positive review, Pryor recommends the office staff take the time to thank him or her in person, thus creating an environment that acknowledges and appreciates the feedback.

Equally important, if not more so, is to acknowledge negative reviews if the person can be identified. The provider can reach out by phone or in person during the patient’s next visit. However, CDA recommends dentists do not respond to reviews (positive or negative) online due to a potential violation of HIPAA or the California Confidentiality of Medical Information Act. The bottom line is that the more reviews a practice has, the more power that practice will have in influencing its star rating on Yelp.

The Harvard study also highlighted that the more extreme reviews (one-star ratings and five-star ratings) tend to be more filtered whereas published reviews have a sharp peak at four stars.

Another finding in the study says that Yelp’s filtering algorithm does not treat advertisers’ reviews differently than nonadvertisers’ reviews.

Dentists have often disagreed with the business model of Yelp, but there are cases that have upheld the way in which the online forum functions. In 2011, for example, a California dentist who sued the parents of a patient, alleging that a negative review they posted on Yelp defamed her, was ordered to pay the parents and Yelp $80,000 in attorneys’ fees and litigation costs. The court ordered the dentist to pay these fees because California has an anti-SLAPP (strategic lawsuit against public participation) statute. Previously, in December 2010, California’s 6th District Court of Appeals found that due to the “public concern, discussion and controversy” about the use of silver amalgam, which was mentioned in said review, the Yelp posting was protected because it contributed to public discussion regarding amalgam use in dental treatment.

In 1996, Congress also passed the Communications Decency Act, which allows sites like Yelp and other websites that handle reviews to be protected from this type of action. In other words, the sites can allow third parties to post information and the site will not be held liable for that content.

The most obvious grounds a physician or dentist would have to pursue such a claim would be if it constitutes defamation and the legal standard for providing defamation is high.

Another way that dentists can embrace online reviews and use them to their advantage is through the services of CDA Endorsed Program Demandforce.

Demandforce has a product that gathers reviews from clients and posts them online, automatically. The company can also certify that the reviews are from real clients, even when the review is posted anonymously, by matching a review with an actual visit, ensuring factual data. And before reviews are posted, the business has an opportunity to respond in writing or request removal of a review if it violates Demandforce’s “takedown criteria.”

Using its business profile page as a platform, Demandforce helps dentists drum up reviews on sites across the Internet. And when a practice does get new reviews, the company sends them directly to Google, the practice’s website and Facebook page.

Using alternative sites that show up on a Google search is a way in which dentists can create positive reviews outside of Yelp. Whether it is by using the services of Demandforce or creating a free page on Google Places, these options provide an opportunity for a practice to show up elsewhere in a Google search.

CDA Social Media Resources Sherry Mostofi, of Mostofi Law Group Inc., will lead a seminar titled Maximizing Social Media — Minimize Risks as part of CDA Presents The Art and Science of Dentistry in Anaheim on May 17. The lecture will discuss ways in which to maintain a positive online reputation.

She also will discuss the topic of improving your star rating on Yelp.

CDA Endorsed Program Demandforce is a company dentists can use to help them monitor and grow their online reputation. More information on Demandforce can be found at cda.org/endorsedprograms.

An example of a social media policy can be found under the “Social Networking” section of the Sample Employee Manual at cda.org/ practicesupport.

Yelp also has an FAQ on its website that answers a lot of questions users have about reviews (yelp.com/faq). 

dentists in business forum THURSDAY, MAY 8, 2014 MAXIMIZING SOCIAL MEDIA & YOUR PRACTICE, WHILE MINIMIZING RISKS Presented by: Tina Reynolds of Uptown Studios

+ CLINICAL EXCELLENCE

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- Dr. Donald Foulk Owner Dentist

Learn more about associate and ownership opportunities in our affiliated practices.

Visit: PacificDentalServices.com Email: joinpds@pacden.com Call: 1-855-Join-PDS

www.sdds.org • May 2014

| 15

VOLUNTEER Opportunities SMILES FOR BIG KIDS

SMILES FOR KIDS

VOLUNTEERS NEEDED: Dentists willing to “adopt” patients for immediate/emergency needs in their office.

VOLUNTEERS NEEDED: Doctors to “adopt” patients seen on 2014 Smiles for Kids Day for follow-up care.

TO VOLUNTEER, CONTACT: SDDS office (916.446.1227 • sdds@sdds.org)

CONTACT INFO: SDDS office (916.446.1227 • smilesforkids@sdds.org)

CCMP

(COALITION FOR CONCERNED MEDICAL PROFESSIONALS)

VOLUNTEERS NEEDED: General dentists, specialists, assistants and hygienists.

ALSO NEEDED: Dental labs and supply companies to partner with; home hygiene supplies

THE GATHERING INN VOLUNTEERS NEEDED: Dentists, dental assistants, hygienists and lab participants for onsite clinic.

CONTACT INFO: Kathi Webb (916.743.5351 • kwebbft@aol.com)

VOLUNTEERS CONTACT INFO: Ed Gilbert (916.925.9379 • ccmp.pa@juno.com)

MEADOWVIEW FAMILY HEALTH FAIR TO VOLUNTEER, CONTACT: SDDS office (916.446.1227 • sdds@sdds.org)

CDA CARES, SACRAMENTO VOLUNTEERS NEEDED: Dentists, hygienists, assistants and lab technicians to work March 26–29, 2015 at CDA Cares in Sacramento, CA. TO VOLUNTEER, CONTACT: www.cdafoundation.org/cda-cares

16 | The Nugget • Sacramento District Dental Society

Additional Information

www.sdds.org/Volunteer.htm

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www.sdds.org • May 2014

| 17

Foundation of the Sacramento District Dental Society

The Foundation is the

By Kevin Keating, DDS, MS

of the Society

T

he HEART of SDDS, our Foundation, continues to provide care, services, and education to our community. It is only through the generosity of so many volunteers, donors and contributors that we are able to do our good work!

We have a wonderful Smiles for Kids (SFK) program where we take care of nearly 1,000 kids each year and screen and educate upwards of 22,000 kids each fall.

More than 600 volunteers make that program work.

This year we developed a puppet show to take out to the schools. This will roll out in the fall of 2014.

Our Smiles for Big Kids (SFBK) project helped over 200 adults in 2013 and we are continuing in 2014 to finish most of those cases. In 2013, we focused on women and children to transition them out of homelessness and into healthier and more productive lives. We partnered with Women’s Empowerment, Mercy PRN and Bishop Gallegos Maternity Home. Thank you to all our doctors who continue to say “yes” when we ask.

As I have reviewed the following pages to write my 2013 Annual Report Recap, I can’t help but reflect on our new tagline: The Foundation is the Heart of SDDS! See our new brochure included in this issue of The Nugget.

2013-2014 President, Foundation Board

Our projects are made possible from donations from our members and the community, grants and contributions. In 2013 we were honored to receive two significant contributions, both for our Perpetual Endowment Fund. Dr. Jim Oates and brother Edward Oates generously donated $215,000 from the Oates Charitable Trust, a gift from their parents’ trust. And Dr. Herb and Inez Yee, along with Dr. Wesley and Nancy Yee, have pledged $40,000 to the endowment to create a scholarship for a CSUS student attending dental school. This scholarship will be awarded for the next five years (and hopefully longer). The first winner will be awarded at the May General Meeting.

Finally, if you are not a member of the Foundation, please join our Foundation. The $75 contribution helps pay the administrative expenses of running the Foundation, which in turn allows for more of our other charitable income to be spent directly on programs, care, lab costs, etc. If you have a passion for giving back, please give the SDDS and Foundation office a call and ask how you can help.

It’s the

of what we do – and who we are!



Ways to support the Foundation

FOR SACRAMENTO

Saturday, October 18, 2014 A Gala Benefiting the SDDS Foundation

auction. dinner. dancing 18 | The Nugget • Sacramento District Dental Society

• Make a pledge to the perpetual endowment campaign • Make a memorial contribution • Consider the Foundation when doing your estate planning

• Become a Foundation Member ($75/yr) • Play in the Annual Golf Tournament • Attend a Broadway show!

• Attend the Smiles for Sacramento Gala!

For more information on how to give to the SDDS Foundation, visit: www.sdds.org/GiveSDDF.htm

A CHARITABLE 501-C3 ORGANIZATION

Celebration of Foundation Donors as of December 31, 2013 Foundation Members (2013) *Renewed for 2014

Dentist Members

Reza Abbaszadeh, DDS Guy Acheson, DDS* Gary Ackerman, DDS* Terry Adair, DDS* Eva Adams, DDS* Gregory Adams, DDS, MS* Dean Ahmad, DDS* Craig Alpha, DDS* Brad Archibald, DDS* Nancy Archibald, DDS* Mark Backhus, DDS* Laila Baker, DDS, MSD Daisuke Bannai, DDS* Reymond Bautista, DMD Richard Behl, DDS* Cynthia Belgum, DDS* Wallace Bellamy, DMD* Robin Berrin, DDS* Paul Bianchi, DDS* Paul Binon, DDS, MSD* John Birch, DDS* Ronald Blanchette, DDS* Thais Booms, DDS, MSD* Michael Boyce, DDS* Damon Boyd, DDS* Rodney Bughao, DDS* David Burke, DDS Robert Burkhard, DDS* Matthew Campbell, Jr., DDS* Adrian Carrington, DDS* Erin Carson, DDS* Vince Castaldo, DMD* Steven Cavagnolo, DDS* Wai Chan, DDS* Richard Chang, DDS* Shareen Char-Fat, DDS* Kevin Chen, DMD, MS* Ru Chen, DDS* Regina Cheung, DDS* Sonney Chong, DMD* Stephen Christensen, DMD* Lawrence Chu, DDS* Michael Chu, DDS* Darrell Chun, DDS* Scott Churchill, DMD* Matt Comfort, DDS* Patrick Cook, DDS* Christopher Cooper, DMD James Cope, DDS James Coyle, DDS* Lee Crane, DDS, MPH* Brian Crawford, DMD* Paul Cripe, DDS* David Crippen, DDS* Gina Crippen, DDS* John Cutter, DDS* Jerome Daby, DDS* Robert Daby, DDS* Kent Daft, DDS* Vincent D’Ascoli, DDS* David Datwyler, DDS*

Jeffrey Davidson, DDS* Martha De Los Rios, DDS* Teresa DeGuzman, DMD* James Delehanty, DDS Margaret Delmore, MD, DDS* Paul Denzler, DDS* Friz Diaz, DDS* Shaina DiMariano, DDS* Pamela DiTomasso, DMD* Hung Do, DDS* Jerome Dobak, DDS Lisa Dobak, DDS* Gordon Douglass, DDS* Jennifer Drew, DDS, MSD* Aly Elsayed, DDS Mark Engel, DDS James Everhart, DDS* R. Kent Farnsworth, DDS Diana Fat, DDS JC Fat, DDS, MS* Kenneth Fat, DDS* David Feder, DDS* Volkmar Felahy, DDS* Debra Finney, DDS* Brian Fong, DMD, MD* Leslie Fong, DDS* Michael Forde, DDS, MS* Rikard Forsberg, DDS* Lora Foster Rode, DDS* Kenneth Fox, DDS Kasi Franck, DDS* Beatriz Galofre, DDS* Douglas Gedestad, DMD Spencer Gedestad, DMD* Richard Gere, DDS Kelly Giannetti, DMD, MS* Herbert Gibbs, DDS* Robert Gillis, DMD, MSD* Alan Golshanara, DDS Mitchell Goodis, DDS* Jennifer Goss, DDS* Wayne Grossman, DDS Edi Guidi, DDS* Dan Haberman, DDS, MS* Gregory Hailey, DDS Nicky Hakimi, DDS, MSD* Harold Hanefield, DDS Lauren Hanschu, DDS* Kerry Hanson, DDS* Daniel Harlan, DDS* David Hatcher, DDS Elizabeth Harmon, DDS* Gordon Harris, DDS Victor Hawkins, DDS* Robert Hays, DDS* Jagdev Heir, DMD, MD* Greg Heise, DDS* Marsha Henry, DDS* Timothy Herman, DDS Steven Higashi, DDS* Carl Hillendahl, DDS* Craig Hollingsworth, DDS Mark Holt, DDS, MS* Wesley Honbo, DDS* Herbert Hooper, DDS* Chester Hsu, DDS* Elizabeth Huynh, DDS*

Richard Jackson, DDS Nidhi Jain, DMD Herbert Jensen, DDS* Daniel Jones, DDS* Terrence Jones, DDS* Bryan Judd, DDS* Lynn Judd, DDS* Robert Katibah, DDS* Paul Katz, DDS David Keating, DDS* Kevin Keating, DDS, MS* Richard Keilson, DDS* Sidney Kelly, DMD* Richard Kennedy, Jr., DDS* Neelofar Khan, BDS* Jin Kim, DDS* Peter Kim, DDS* George Koch, DDS* Robert Koch, DDS Beverly Kodama, DDS* Matthew Korn, DDS* Cassandra Krupansky, DDS, MS Kevin Kurio, DDS* Laurie LaDow, DDS* Lisa Laptalo, DMD* Lawrence Larsen, DDS Skip Lawrence, DDS* Gordon Lee, DDS* Grace Lee, DMD, MD* Leland Lee, DDS* Alan Leider, DDS Steve Leighty, DDS* Steve Longoria, DDS* David Lopes, DDS* Carol Lopez-Shams, DDS* Donald MacDonald, DMD* Janine Ma-Golding, DDS* William Marble, DDS* Greg Maroni, DDS* James McNerney, DDS* Warren McWilliams, DDS* James Meinert, DDS* Timothy Mickiewicz, DDS* Glenn Middleton, DDS* David Miller, DDS* Dwight Miller, DDS* Daniel Miyasaki, DDS* Edward Montalbo, DMD Rhonda Montalbo, DMD Jack Moore, DDS* Kathryn Ann Moore, DDS* Kenneth Moore, DDS* Sydney Moore, DDS* Megan Moyneur, DDS James Musser, DDS Minh Nguyen, DDS* Thanh-Truc Nguyen, DDS* Daniel Nolan, DDS* James Oates, DDS* Michael O’Brien, DDS* Kevin O’Dea, DDS, MS* Kevin O’Neill, DDS, MSD* John Oshetski, DDS* Stephen Ott, DDS* Gregory Owyang, DDS* Viren Patel, DDS* Michael Payne, DDS, MSD*

James Peck, DDS* Joel Pedersen, DDS* Stacey Peters-Nelson, DDS* Dennis Peterson, DDS* Robert Phillips, DDS* Paolo Poidmore, DDS, MSD* Mark Porco, DDS* Michael Quessenberry, DDS* Alan Rabe, DDS* Moji Radi, DDS* Darryl Ragland, DDS* Hana Rashid, DDS* Ibtisam Rashid, DDS* Gabrielle Rasi, DDS* Ron Rasi, DDS* Paul Raskin, DDS* Joseph Rawlins, DDS* Justin Reich, DDS* Sean Rhee, DDS* Bevan Richardson, DDS* Lindsey Robinson, DDS* Christy Rollofson, DDS* Donald Rollofson, DMD* Nicholas Rotas, DDS* Brian Royse, DDS* Benton Runquist, DDS* John Santamaria, DDS* Cherag Sarkari, DDS William Schaedler, DDS Christopher Schiappa, DDS* David Seman, DDS, MS* Babk Shabestari, DDS Howard Shempp, DDS* Richard Shipp, DDS* Stefanie Shore, DDS* James Silverman, DDS* Walter Skinner, DDS William Sloan, DMD* Fernando Solano, DDS Norman Spalding, DDS* Joelle Speed, DDS* Charles Stamos, DDS* Visse Storm, DDS* Jeffrey Sue, DDS* Victoria Sullivan, DDS Damon Szymanowski, DMD* Art Tanimoto, DDS* Larry Templin, DDS H. Scott Thompson, DDS* Robert Tilly, DDS* J. Alex Tomaich, DDS, MD* Leo Townsend, DDS* Kelvin Tse, DDS* Glen Tueller, DDS* Gregory Tuttle, DDS* Lucy Valencia, DDS* Asvin Vasanthan, DDS, MS* Jenny Vassilian, DDS Jenny Victoria, DDS Chang Vong, DMD* Tom Wagner, DDS* Kim Wallace, DDS* Melvin Walters, DDS* Wayne Walters, DDS* Kingsley Wang, DDS* Glen Warganich-Stiles, DDS* Ernie Watson, DDS*

2013 ANNUAL REPORT Russell Weaver, DDS* Russell Webb, DDS* Cynthia Weideman, DDS* Michael Weideman, DDS* Mark White, DDS* Gregory Wilcox, DDS* Ryan Wilgus, DDS Michael Wilson, DDS* Bingson Wong, DDS Dennis Wong, DDS* Ian Wong, DDS* Kenneth Wong, DDS Timothy Wong, DDS* Daniel Woodson, DDS* Janice Work, DDS* Peter Worth, DDS* Jamson Wu, DDS, MSD* Thomas Yamamoto, DDS* Bradley Yee, DDS* H. Wesley Yee, DDS*

Associate Members Comel Ahmad* Debra Burke Irene Campbell* Stephanie Cripe* Lori Daby, RDH* Peggy Daft* JP DeGuzman Rachelle Doyle Jain Farnsworth Fechter & Company* Kathleen Ford Lori Forsberg* Mary Ann Harris* Beverlee Hawkins* Teresa Hsu* Margaret Jackson Kathy Jones* Marion Jones* Linda Judd* Joe Kalinowski, CPA/PFS* Sue Keating, RDH* Leigh Kurio* Cookie Lawrence* Deborah Lee Karen Leighty* Steve Leininger, CPA/PFS* Cathy Levering* Paige Moyneur Sean Moyneur Joyce Oates* Ann Peck* Gayle Peterson* Julie Rawlins* Janet Rollofson* Brent Thomas, CPA/PFS* Annette Tomaich* Hans Walde* Karen Walters* Michelle Wang Kim Warganich-Stiles* Kathi Webb* Shelley Wong* Gilbert Wyse* Ruby Yu, MD*

www.sdds.org • May 2014

| 19

Foundation of the Sacramento District Dental Society Continued…

2013 ANNUAL REPORT

Memorials

in memory of: Randall Acevedo, DDS SDDS Tom Barrett, DDS SDDS George Becker, DDS SDDS Daniel Corrigan, DDS SDDS Mrs. Gerry Desmond Jerry Dobak, DDS Jesse Goodis, father of Mitch Goodis, DDS Wai Chan, DDS Gordon Harris, DDS for SFK Joan Achermann Gary Ackerman, DDS Paul Barkin, DDS Jeane Braafladt Michael Brassil C.L. Brian Steven Cavagnolo, DDS CGA Property Management Wai Chan, DDS

& Ruby Yu, MD Richard Codiga William J. Codiga Family Foundation Elizabeth Dreher Robert Fox Karen Harris Mary Ann Harris N. R. Hauge Victor Hawkins, DDS Mark Hochberg Carrie James Craig James Beverly Kodama, DDS Cathy & Bruce Levering Julie Lochowski-Haney Willard Mason Dixie Meixner Daniel Miyasaki, DDS Mary-Alice Moor Alfred Nobili SDDS Keith Sippola Thomas Doll & Associates Mary Thompson Thrivent Glen Tueller, DDS Wesley Yee, DDS John Hines, DDS SDDS Don Lippincott, DDS SDDS Robert McClurg, DDS SDDS Joe McCraw, DDS SDDS Beverly Miyasaki Daniel Miyasaki, DDS Don Moore, father of Ken Moore, DDS Beverly Kodama, DDS Ash Vasanthan, DDS Marty Rosa, DDS Gary Ackerman, DDS Beverly Kodama, DDS Cathy Levering

SDDS Glen Tueller, DDS Wesley Yee, DDS

Spirit of Giving

Jill Beams, DDS Scott Churchill, DMD Robert Daby, DDS Elk Grove Orthodontics Endodontic Associates Robert Gillis, DMD MSD Robert Hays, DDS Bruce Holt, DDS Kevin Keane, DDS Dwight Miller, DDS, MS Dennis Peterson, DDS Robert Phillips, DDS James Silverman, DDS Kim Wallace, DDS

Miscellaneous Contributions Members

Adrian Carrington, DDS Steven Cavagnolo, DDS Wai Chan, DDS Darrell Chun, DDS Kelly Giannetti, DMD, MS — Dentistry in Demim for SFK Nicky Hakimi, DMD MSD Dan Harlan, DDS Victor Hawkins, DDS Herbert Hooper, DDS Terrence Jones, DDS Daniel Miyasaki, DDS Bevan Richardson, DDS

Other

Heartland SDDS Kari McKinley — online contribution Teichert Foundation — match contribution Gilbert Wyse — online contribution SunStar Corporation in honor of James Cope, DDS

Crowns for Kids

Gary Ackerman, DDS American River Dental Group — John Riach, DDS; Michael Holm, DDS; & Guy Acheson, DDS Carlos Bonilla, DMD Damon Boyd, DDS Capitol Periodontal Group — Robin Berrin, DDS; P. Kevin Chen, DMD, MS; Judith Lane, DDS; Robert Pretel, DDS, MSD; Paul Towfighi, DDS, MS; Rosemary Wu, DMD, MS; & Nidhi Jain, BDS, MS Steve Casagrande, DDS Garth Collins, DDS James Cope, DDS Christopher Chan, DDS Kirsten Chang, DDS Richard Chang, DDS Robert Daby, DDS Joe Daby, DDS Stella Dariotis, DDS Margaret Delmore, MD, DDS Pamela DiTomasso, DDS

20 | The Nugget • Sacramento District Dental Society

Marcella Diaz, DDS Anthony Digiorno, DDS Julianne Digiorno, DDS Shaina DiMariano, DDS Lisa Dobak, DDS James Everhart, DDS Vivian Fernandez, DDS Debra Finney, MS, DDS Kasi Franck, DDS Dan Gustavson, DDS Robert Gillis, DMD, MSD Mitchell Goodis, DDS Jennifer Goldman, DDS Edi Guidi, DDS Lauren Hanschu, DDS Victor Hawkins, DDS Gregory Heise, DDS Ryan Higgins, DDS Dick Huang, DMD Richard Kennedy, DDS Shahryar Khodai, DDS Rodney Kihara, DDS Matthew Korn, DDS Laurie LaDow, DDS Judith Lane, DDS Lawrence Larsen, DDS Grace Lee, DMD, MD James Lee, DDS Steve Leighty, DDS Steve Longoria, DDS Lauren Marr, DDS Luis Mendez, DDS Edward Montalbo, DDS Kenneth Moore, DDS Khari Nelson, DDS Charles Newens, DDS Peter Ngai, DMD John Noe, DDS Michael O’Brien, DDS Siamak Okhovat, DDS, PhD Viren Patel, DDS Radoslaw Peliks, DDS Stacey Peters-Nelson, DDS Hahn Pham, DDS Jean Rabadam, DMD Moji Radi, DDS Mai-Ly Ramirez, DDS Ibtisam Rashid, DDS Mark Redford, DDS Jeffrey Rho, DDS Sean Rockwell, DDS Christy Rollofson-Porrino, DDS Sacramento Oral Surgery — Vincenzo J. Castaldo, DMD; Shama Currimbhoy, DDS; Reza Fouladi, DDS, MD; Tania Nelson-Chrystal, DDS, MD; & Michael Preskar, DDS Purvi Shah, DDS Howard Schempp, DDS Richard Shipp, DDS Stefanie Shore, DDS Cynthia Stuart, DDS Jonathan Szymanowski, DMD, MMSc J. Alex Tomaich, DDS, MD Amy Tran, DDS Sang Tran, DDS Carl Trubschenck, DDS Hoang Truong, DDS Steven Tsuchida, DDS Glen Tueller, DDS Alexander Vilderman, DDS Kim Wallace, DDS Ian Wong, DDS Wesley Yee, DDS

Broadway Series

Gary Ackerman DDS Tricia Alvarez Thomas Arostegui DDS Michael Barks DDS Robin Berrin DDS Michael Boyce DDS Kim Casci David Cernik DDS Andrea Cervantes DDS Jayson Chalmers DDS Wai Chan DDS Sonney Chong DMD Shama Currimbhoy DDS Teresa Deguzman DMD Julianne Digiorno DDS Tiffany Favero-Holladay DDS Sindy Fondren DMD Wesley Fong DDS Michael Forde DDS, MS Donna Galante DMD Kelly Giannetti DMD, MS Arlenita Gomez-Croddy DDS Jennifer Goss DDS Virinder Grewal DMD Zoe Grossman Sharlotte Harbott Ryan Higgins DDS Brock Hinton DDS Steve Holm DDS Hazel Howle Jackie Jang Alice Keller Cheryl Klippenstein RDA Judy Lane DDS Lisa Laptalo DMD Grace Lee DMD, MD Walter Lucio DDS, MPH Ted Machado Jerry Martin DDS Donald Orme DDS James Peck DDS Joel Pedersen DDS Jerome Pielago DDS John Puig DDS Gerald Roberts DDS Stefanie Shore DDS Stefanie Shore DDS David Sorensen DDS Kenneth True DDS Kim Wallace DDS Dina Wasileski DMD Cindy Weideman DDS Leanne Wetter Agnes Yumiaco DMD

Holiday Party

Auction / Bump Dinner Guy Acheson, DDS Gary Ackerman, DDS Nancy Archibald, DDS Craig Alpha, DDS Anders Accounting Dawn Anderson Wallace Bellamy, DMD Thais Booms, DDS, MS Matthew Campbell, DDS Steffany Catalano Drobny Law Offices, Inc. Kelly Giannetti, DMD, MS Robert Gillis, DMD, MSD Carl Hillendahl, DDS Herbert Hooper, DDS Kevin Keating, DDS, MS Beverly Kodama, DDS Bruce & Cathy Levering

Viren Patel, DDS Gabrielle Rasi, DDS SDDS Glen Warganich Stiles, DDS Russell Webb, DDS Della Yee

Silent Auction Donors

ACME Upholstery Restoration & Fabrication Anders Accounting Inc. California Employers Association Matthew Campbell, DDS & Irene Campbell Wai Chan, DDS Kent Daft, DDS Dental Management Solutions Empire Ranch Golf Club Fechter & Company Kelly Giannetti, DMD, MS Robert Gillis, DMD, MSD & Mary Lou Gillis Nicky Hakimi, DMD MSD Carl Hillendahl, DDS Hilton Sacramento Arden West Hyatt Regency Sacramento Bruce & Cathy Levering Mann Urrutia Nelson, CPAs Daniel Miyasaki, DDS Viren Patel, DDS & Sonja Patel Donald Rollofson, DMD & Janet Rollofson Elizabeth Bunz, DDS Sac River Cats Baseball Club SDDS Staff Kim Stiles, DC Teal Bend Golf Club Turkey Creek Golf Club Turkey Creek Golf Club Zocalo Restaurants

Golf Tournament Sponsors

Bank of the West Blue Northern Builders, Inc. Burkhart Dental Supply Carestream Dental Drs. Kent Daft & Charles Stamos Dentsply North America Endodontic Associates Dental Group — Kenneth Whitnack, DDS, MS; Kevin Keating, DDS; Aneet Bal, DDS; Sheri Opp, DDS, MSD; David Keating, DDS; & Gregory Kolber, DDS First Citizens Bank Drs. Greg Heise and Craig Alpha Mark H. Holt, DDS, MS, Inc. Kids Care Dental Group Laguna Dental Arts The Levering Company — Commercial Real Estate Liberty Dental Plan Mann Urrutia Nelson, CPAs North Valley Bank Olson Construction, Inc. Patterson Dental Supply Prosthodontic Dental Group — Jeffrey Nordlander, DDS; Brock Hinton, DDS; Herlin Dyal, DDS; & Leo Angel, DDS RelyAid Ronald T. Blanchette, DDS

Sacramento Oral Surgery — Vincenzo J. Castaldo, DMD; Shama Currimbhoy, DDS; Reza Fouladi, DDS, MD; Tania NelsonChrystal, DDS, MD; & Michael Preskar, DDS Supply Doc, Inc. SureWest Communications Drs. Cas, Jonathan & Damon Szymanowski Wells Fargo Bank

Donors

3M Blue Northern Builders Empire Ranch Golf Course Procter & Gamble - Lauren Herman Ray Ramsey, DDS Zocalo Mexican Restaurants

Golfers

Marcus Adcock Todd Andrews DDS Todd Andrews Josh Bahan James Bailey Michele Bailey Daisuke Bannai DDS Bill Barley Dick Behl DDS Wallace Bellamy DMD Gary Borge DDS Steve Brand Esq. Marc Buzdon Paul Cater DDS Marty Cattaneo Kevin Chen DDS Jim Cho Darrell Chun DDS Eddie Collins Paul Cripe DDS Shama Currimbhoy DDS Kent Daft DDS Morgan Davis Todd DeKreek Jeff Demers Rocky Doms DDS Kevin Earl Dave Evans Chris Everett Landy Fields Jim Fisher Thomas Fong DDS Todd Fong Wesley Fong DDS Brian Fortner Heather Fowler Nick Frank Dean Funada DDS Doug Gedestad DDS Ty Gibney Keith Grote DMD Dave Hamilton

RJ Hartmann Beverlee Hawkins Victor Hawkins DDS Bryan Healey Ryan Higgins DDS Jim Hillier Brock Hinton DDS Kevin Hitomi Lam Hoang DDS, MD Gary Hodkin Jeff Holland Bruce Holt DDS Chad Jensen DDS Chris Jensen Jun Jim Adam Jones Jeff Jones DDS Russell Jones DDS Jae Jun DDS, MD John Kaufman David Keating DDS Chris Kirkwood Ken Krebs Jeff Kwong DDS Larry Larsen DDS Don Liberty DDS Jim Lorenzen Adam Lovern Allen Lue MD Chris Macasaet Chris Mann Jason Mata George Mayweather DDS Ian McFarlane Bret McIntosh Bryon Mefford James Meinert DDS Colnn Miguelgorry Adam Miller Bob Miller Mario Ming Dan Miyasaki DDS Dennis Nelson CPA Robert Obregon DDS Tony Oliver Rob Osborne Karen Palmiter Shane Panter DDS Kimberly Parsons Dennis Peterson DDS Dave Pettey DDS Andrew Phung DDS Paolo Poidmore DDS Edgar Quilala Ray Ramsey DDS Kevin Roberts James Ryan Jeremy Salvatierra DMD Frank Sanchez Nicole Sayers Wayne Segers Ed Sellers John Sheppard Jerry Shull Mark Siegling Mark Smith

Charles Stamos DDS Craig Stevens DDS Scott Szotko DDS Cas Szymanowski DDS Damon Szymanowski DMD Michael Tai DDS David Telles DDS Brian Thomas Scott Thomas John Urrutia CPA Harry Viani DDS Mike Ward DDS Chris Watkins Scott Watson Kip Whitnack DDS Jamie Williams Brian Wolosek Cliff Wong DDS Tim Wong DDS Wesley Yee DDS Dan Zendner DDS James Zimmerman DDS

Thank you to our generous Smiles for Kids 2013 GRANTORS & PARTNERS

SFK Contributions Blue Northern Builders, Inc. Steve Longoria. DDS United Concordia

Dignity Health Community Benefit Grant

Smiles for BIGKids

Sutter Medical Center Community Grant

Thank you to our generous Smiles for Big Kids 2013 GRANTORS & PARTNERS Wells Fargo

Dignity Health Community Benefit Grant

Sacramento Region Community Foundation Knapp Fund

Partners

Women’s Empowerment Bishop Gallegos Maternity Home Mercy PRN Program

Look for the Smiles for Kids 2014 Recap in the June / July Issue!

CURRENT ASSETS

LIABILITIES & EQUITY

CHECKING / SAVINGS

LIABILITIES

Charitable Fund (Smith Barney)

$181,110

Accounts Payable

$17,516

General Fund (Smith Barney)

$484,932

Deferred Revenue (Other Current Liabilities)

$10,310

Helen Hamilton Fund (Vanguard)

$151,128

TOTAL LIABILITIES:

$27,826

Operating, program and grants monies

Perpetual Endowment Fund (Vanguard)

EQUITY

$619,024

TOTAL CHECKING / SAVINGS:

$1,436,195

ACCOUNTS RECEIVABLE:

$4,030

Retained Earnings

$1,052,828

Net Income

$379,359

PREPAID EXPENSES:

$19,788

TOTAL EQUITY:

TOTAL ASSETS:

$1,460,013

TOTAL LIABILITIES & EQUITY:

$1,432,187 $1,460,013

www.sdds.org • May 2014

| 21

YOU

YOU ARE A DENTIST. You are also an employer. Employee evaluations, hiring and firing, labor laws and personnel files are an important part of that. This monthly column, will offer current employment

THE DENTIST, THE EMPLOYER

law information pertinent to you —

BER MEM IT! F E N BE

the dentist, the employer.

SDDS HR Hotline

Record Retention

FREE TO SDDS MEMBERS!

don’t toss that file quite yet

1.800.399.5331

By Mari Bradford, CEA Regional Director and “HR Hotline Lady”

How long do you really need to keep employee’s personnel files after they leave your practice? Six months? One year? Or do you throw it in the recycling bin the minute they walk out your door? The answer might surprise you.

Y

ou want to keep terminated employee files for at least four years. What? The employee doesn’t work there anymore, they are good and gone, but I still have to hold on to their file? Yes, you do.

There are several different laws, agencies and government entities that determine how long certain documents must be kept after an employee terminates. For example, the FLSA states you should keep wage information for two years, but the Division of Labor Standards (California’s Labor Commissioner) requires those records be kept for at least three years. What about I9’s? An I9 verifies an individual’s right to work in the U.S. Surely you don’t need to keep those once they are no longer working for you. You bet you do.

I9’s must be retained for three years from hire date or one year after termination, whichever is later.

Four years is usually enough time to retain employment records unless there are any legal proceedings going on that are attached to that particular employee. If there are, ensure that you hold on to that individual’s personnel file until the case is resolved. Benefit records and OSHA recordkeeping require even longer retention periods.

Once you have retained the records for the correct amount of time, how do you dispose of them? Employers must take reasonable measures to keep confidential information out of the hands of those who are not authorized to see or use it.

Fair and Accurate Credit Transaction Act (FACTA) addresses the destruction of consumer information obtained about current employees, former employees, job applicants, customers and

22 | The Nugget • Sacramento District Dental Society

vendors through credit checks, background checks, or other business investigations, but only if the information is in the form of a consumer report or is derived from a consumer report. All information covered by the regulation must be disposed of in a way that reduces the chance it will be stolen by an identity thief.

“Reasonable measures” will differ depending on a company’s size, capabilities, and the amount of sensitive personal information it generates or obtains. However, even the smallest company should review the way it disposes of such items as reports of background checks for rejected job applicants or credit reports for potential customers. At the very least, businesses should consider shredding such information before throwing it away, particularly if the garbage sits in an accessible area (such as a common trash room) for a period of time before being taken away. It also is important to audit disposal practices to make sure that nothing is overlooked. This includes reviewing not only procedures for destroying paper records, but also the way electronic information is disposed of, either by erasing or otherwise destroying computer disks or actually erasing information from computer hard drives or storage files when it is no longer needed.

If you have questions about record retention or would like to receive a copy of CEA’s Record Retention cheat sheet, you can email us at ceainfo@employers.org or call the SDDS HR Hotline at 800-399-5331. 

UB73470 Sacramento District Dental_Layout 1 3/27/14 12:34 PM Page 1

You provide the vision. We provide financial solutions.

Our bankers are here to help you grow your business by applying a personalized, hands-on approach to understanding your business needs. For 150 years, Union Bank® has been a presence in the West, financing growth and working with companies to make the right financial decisions.

For more information, contact: Business Banking Group — 700 L Street, Suite 300, Sacramento, CA 95814 Melonie Smith, VP & Business Client Advisor, 916-449-1346 Sacramento Downtown Branch — 700 L Street, Sacramento, CA 95814 Lydia Ramirez, VP & Branch Manager, 916-321-3145

©2014 Union Bank, N.A. All rights reserved. Visit us at unionbank.com

Specializing in Complete Dental Offices and Tenant Improvements

Case Dental Group Elk Grove, CA

Olson Construction, Inc. is a design/build construction firm who can take your office from design to finish. They have proven themselves to be the go-to company when you want your dental office done on time and within budget.

David Olson, General Contractor License #822960 (209) 366-2486 www.olsonconstructioninc.com

www.sdds.org • May 2014

| 23

YOU

THE DENTIST, THE BUSINESS OWNER

YOU ARE A DENTIST. You’ve been to school, taken your Boards and settled into practice. End of story?

Not quite. Are you up to speed on tax laws, potential deductions and other important business issues?

In this monthly column, we will offer information pertinent to you, the dentist as the business owner.

Simple & Intuitive:

By Risk Management Staff

TDIC (SDDS Vendor Member)

considerations for website development

I

n the online world, a website establishes and represents your practice. Just like your brick-and-mortar office, a website needs to be efficient, clean and current.

“Your website serves as a direct reflection of your practice, and many times patients will form their first impression of you based on what they see online,” said Melissa Mickelson, brand manager for ProSites, a website design and Internet marketing firm for dental and medical professionals.

“In the dynamic Internet world, websites must be easy to navigate so visitors can quickly find the information they need,” Mickelson added. “If your site is not easy to navigate or takes too long to load, you risk losing potential patients.”

In attracting new patients to your practice via your website, you may want to include testimonials and photos of your patients, and The Dentists Insurance Company reminds dentists to secure patient permission in writing first. TDIC’s website at thedentists. com offers image consent forms.

Whether you already have a website, or are thinking about creating one, website developers, dental practice experts and risk management analysts all weigh in on a number of important things to keep in mind. Here is the short list: Site purpose: What do you want website visitors to do? Make an appointment online?

Print forms before arriving in your office?

Find out what procedures are performed at your practice? Be able to easily contact your practice? Find an emergency contact number?

Priorities: You may want website visitors to be able to do all of the things listed above.

Number the goals in order of importance.

What information do you want visitors to see first?

Structure: Have a basic idea about how you want to present information. Think in terms of “pages” such as your home page and then secondary pages such as about us, contact, general dentistry and testimonials.

Then consider the subcategories that can be found under each page, for instance, directions or a map to your practice under contact information.

Simplicity: Experts across the board recommend simplicity. Present only the essential information.

Navigation: Make navigation simple by keeping tabs and links to key information clearly visible and not buried on the site.

Review your website routinely to ensure that links are functional.

Content: High-quality content is important, according to ProSites’ Mickelson. It educates your visitors, improves optimization and showcases your expertise. If you write your own copy, recruit a knowledgeable proofreader for accurate, typo-free content.

Compliance: Are you compliant with regulations your dental board may require? For example, the California Dental Board requires dental practice websites to prominently display staff names, license types and highest level of academic degree on that site. Check with the dental board in your state to ensure your website is in compliance.

24 | The Nugget • Sacramento District Dental Society

DIY or hire: A big question is whether you want to create the site yourself or hire someone. Be aware of the time investment in setting up your own website. Coding, domain name registration, hosting, search engine optimization, site architecture and copyright are important considerations.

Contract: If hiring a vendor to create your website, choose a reputable individual or firm, require a written agreement and approve all content prior to publishing on the Internet.

Have a good understanding of what the design looks like, the features it includes and the overall functionality of the site. It’s also important to find out if you are locked-in to a contract with a vendor, or if you have the ability to cancel at any time.

Updates: Keeping a website updated is just as important as having a website. Consider how new information will be added to your site: •

Will your vendor handle upgrades and domain renewal or will you do these things yourself?

•

Is the information on your site current?

For example, remember to update your website when you change email addresses, office hours or make staffing changes.

Copyright: Obtain a license for photos and other materials prior to using them on the site. Secure written permission before using photos of products or trademarked words or symbols on your website. Have a signed consent form for each patient photo.

Remember, you are responsible for the information on your website. 

Back in time…

Can you identify this SDDS Member?

The first SDDS member to call the SDDS office (916.446.1227) with the correct answer wins $10 OFF their next General Meeting registration.

Only the winner will be notified. Member cannot identify himself.

WATCH FOR THE ANSWER IN THE JUNE/JULY 2014 NUGGET! Congratulations to Dr. John Carson who guessed the answer from the April 2014 issue: Dr. John Santamaria.

Serving Northern California and Nevada

4141 Citrus Ave #3 Rocklin, CA 95677 916.259.2838 www.descodentalequipment.com

Providing A Level of Performance eat Will Enhance Your Practice

Dental

Equipment Sales and Service

www.sdds.org • May 2014

| 25

General Meeting

April 8, 2014 | ALMA MATER NIGHT

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5 6

4 7 10

8

1 Dr. Victor Hawkins gets a hole in one.

2 All this fun to promote the Foundation’s Swing for Smiles golf tourney!

3 Dr. Jeffrey Vernon (left) and Dr. Kent Daft scope out the competition.

4 Getting our tees ready for the Foundation golf tournament on May 2!

5 Program Manager Della Yee and Dr. Charles Stamos keep score.

6 Dr. Beverly Kodama always enjoys a good joke.

7 Dr. Richard Silva... concentrates on his putt.

8 Lydia Barton, RDH (left) and Audrey Goodis enjoy a laugh.

9 Dr. Peter Worth watches the ball...miss.

10 Dr. Charles Stamos (right) congratulates Dr. Brandon Martin with a raffle prize after putting the longest hole in one at 16.6 feet!.

Next General Membership Meeting: MAY 13, 2014

www.sdds.org/genmeetingCE.htm

26 | The Nugget • Sacramento District Dental Society

7 9

Committee Corner The Membership Motto: Recruit and Retain!

To most, “Rest and Relaxation” are the Rs to live for. To the Membership Committee and the staff at SDDS, the Rs we strive for are “Recruit and Retain!”

O

ur component remains one of the strongest in the nation, with an incredible 80 percent market share! Maintaining that level of membership takes a lot of effort, a dedicated team, and a never-ending commitment to recruiting and retaining members.

3rd Annual Shred, Snack & Sip!

Member Get A Member

Job Bank Speed Dating

Our “Member Get A Member” campaign continues. Dentists who refer a new member for tripartite membership can receive a $100 American Express gift card from ADA, a $100 check from CDA, and a chance to get your SDDS dues paid for 2015!

Be on the lookout for our Job Bank “Speed Dating” event this summer, where “Looking for Work” meets “Looking to Hire” and eternal matches are made!

New Member Reception

Dental Day at Raley Field

The perks of SDDS membership are truly immeasurable. As we continue to strive for R & R—Retaining new members and Retaining the fabulous members we already have. We rely on YOU!

Tickets are still available for the River Cats game on June 12. Bring your staff and join the fun. Last year we had more than 400 attendees!

If you have an idea of how we can enhance your membership, please let us know! 

LINK OF THE MONTH!

www.sdds.org/RiverCats.htm

On April 2 we welcomed our newest SDDS members at our annual New Member Reception, held for the first time at our very own SDDS office!

By Lisa Nielsen Laptalo, DMD

Chair, Membership Committee

This fall, we’ll host our 3rd Annual Shred, Snack & Sip event. Bring your shred-worthy documents to the SDDS office for complimentary shredding, snacking, sipping, and enjoying of one of the many perks of membership in SDDS.

R&R

SDDS members meet and greet at the 2014 New Member Reception on April 2!

SDDS Committee Meetings Standing Committees

Leadership

Task Forces

Advisory Committees

CPR May 20 • Aug 2 • Nov 2

Board of Directors May 6 • Sept 2 • Nov 4

Continuing Education Work completed

Mass Disaster / Forensics May 6 • Sept 29

Ethics Sept 29 • Nov 19

Executive Committee Aug 22 • Oct 17 • Dec 12

1st Tooth 1st Birthday Schedule as needed

Fluoridation Schedule as needed

Membership May 20 • Sept 29 • Nov 19

Foundation

Amalgam Advisory Schedule as needed

Nugget Editorial Sept 22

Foundation Board June 4 • Sept 8 • Dec 3

GMC Denti-Cal Schedule as needed

Strategic Planning Schedule as needed

Workgroups / Speakers Bureau

Budget and Finance Schedule as needed

Leadership Development Work completed

Peer Review May 15 • June 19 • July 17 Aug 20 • Sept 18 • Oct 16 • Nov 20

Other Sac Pac Schedule as needed

Foundation Gala Oct 18 (Gala) Golf Tournament March 18 • May 2 • June 17

Dental Careers Schedule as needed

Geriatric Outreach

Bylaws Schedule as needed Legislative GRASSROOTS Meeting Dates and Times TBA

Schedule as needed

www.sdds.org • May 2014

| 27

We’re Blowing

Your Horn!

Congratulations to...

Dr. Jared Antrobus, a new SDDS member, on purchasing Rocklin Oral Surgery in Rocklin. (1)

to the UOP Dugoni School of Dentistry for this coming fall. (4)

Dr. Jenny Apekian on her Second Saturday Open House & Art Show, featuring her original artwork on May 10 from 5 - 8 p.m. at Midtown Dental (2)

Dr. Kenneth Fox on his retirement.

Dr. Laila Baker on her retirement.

Dr. Nikki Chauhan on purchasing Dr. Michael Quessenberry’s practice. Congratulations to Dr. Michael Quessenberry on his retirement! (3) Amy Daby, daughter of Joe and Jill Daby, on being the top student for the College of Science at University Nevada Reno. She has been accepted

Dr. Nicky Hakimi for being invited to the floor of the Assembly to be part of the first resolution to commemorate Nowruz. It is Assembly member Nazarian’s hope that this will be the beginning of a new tradition in the Legislature. (5) Kyle Hing, past CSUS Pre-Dental Society CoPresident, on being accepted to UOP Dugoni School of Dentistry for this coming fall. (6) Dr. Sana Khothari on her retirement.

2

1

Dr. Nayer Lashgari on her retirement.

Drs. Steve Leighty, Ken Marti, and Ed Weiss, along with other dental and medical professionals, who travelled to Haiti this March to volunteer with The Flying Doctors (Los Medicos Voladores). (7) Dr. Douglas Musso on his retirement.

Dr. Gregory Olsen and Esther Olsen, RDH, on the birth of their son Griffin Jae Olsen on March 9, 2014. Griffin has one older sister Madeleine. (8) Dr. Ronald Otto on his retirement.

Dr. Denton Sato, a new SDDS member, on his new practice on South Land Park Drive. (9) 

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4

5

8 28 | The Nugget • Sacramento District Dental Society

4

9

WELCOME to SDDS’s new members, transfers and applicants.

New Members

ANA MARIA ANTONIU, DMD

General Practitioner 111 East Grant Avenue Winters, CA 95694

Dr. Ana Maria Antoniu is the Dental Director for the Winters Healthcare Foundation in Winters. She graduated from Boston University School of Dental Medicine in 2004 and completed her General Practice Residency at Harvard University/Cambridge Health Alliance.

POLIN COLLINS, DDS

IMPORTANT NUMBERS: SDDS (doctor’s line) . . . . . (916) 446-1227 ADA . . . . . . . . . . . . . . . (800) 621-8099 CDA . . . . . . . . . . . . . . . (800) 736-8702 CDA Contact Center . . . . (866) CDA-MEMBER

(866-232-6362) CDA Practice Resource Ctr . cdacompass.com TDIC Insurance Solutions . (800) 733-0633 Denti-Cal Referral . . . . . . (800) 322-6384 Central Valley Well Being Committee . . . (559) 359-5631

Dr. Polin Collins is a recent transfer member from San Francisco Dental Society. She graduated from the University of California San Francisco School of Dentistry in 2013. She has recently moved to Sacramento, and is now the mother of a new baby girl!

General Practitioner 3635 North Freeway Blvd.

Sacramento, CA 95834 916.285.6691

LEXANDER JHANG, DDS

TOTAL MEMBERSHIP

(AS OF 4/18/14): 1,628

NEW MEMBERS FOR 2014: 16 TOTAL ACTIVE MEMBERS: 1,320 TOTAL RETIRED: 220 TOTAL DUAL MEMBERS: 3 TOTAL AFFILIATE MEMBERS: 7 TOTAL STUDENT/PROVISIONAL MEMBERS: 4

Back!

Welcome

Dr. Armardeep Gill currently works at the Promenade Dental Group in Sacramento. She is an avid Sacramento Kings fan and is married with two children.

General Practitioner 8329 Fair Oaks Blvd.

Carmichael, CA 95608 916.944.1220

2014

MOHAMMAD-REZA SAEIDI, DDS

General Practitioner 2503 Bell Road Auburn, CA 95603 530.823.3803

Dr. Mohammad-Reza Saeidi graduated from the UOP School of Dentistry in 2013 and is the newest member of Sierra Smiles. He enjoys fly fishing and hiking.

ABIRGITTA WARVAROVSKY, DDS

General Practitioner Pending address

General Practitioner Pending address

ARMARDEEP GILL, DDS

MAY

Back!

Welcome

Dr. Alexander Jhang is a returning member to SDDS. He graduated University of Maryland Baltimore College of Dentistry in 1996. Dr. Jhang is currently practicing at Carmichael Oaks Dental Care.

TANIA NEUSA NELSON-CHRYSTAL, DDS

General Practitioner, Oral and Maxillofacial Surgery 1603 Eureka Road, Suite 100 Roseville, CA 95661 916.782.6868

Dr. Birgitta Warvarovsky received her Doctorate from the UOP School of Dentistry in 2007 and a degree in oral radiology from the University of Texas San Antonio. She is a service member who has been lucky to have called Hawaii her home for a brief period of time.

MADHAVI YELLAMANCHILI, BDS

General Practitioner Pending address

Back!

Welcome

Dr. Madhavi Yellamanchili is a returning member. She graduated from VHS Dental College in India in 1997.

New Applicants REZA FOULADI, DDS JACINTA WATKINS, DDS

Transfer Applicants

WILLIAM BOHAN, DDS (Redwood Empire Dental Society) PAUL JO, DDS (Napa-Solano Dental Society) BRYAN NOKELBY, DDS (Napa-Solano Dental Society) HENRY VONG, DDS (Tulare-Kings Dental Society)

Recently Retired KENNETH FOX , DDS NAYER LASHGARI, DDS DOUGLAS MUSSO , DDS RONALD OTTO , DDS MICHAEL QUESSENBERRY, DDS

Dr. Tania Neausa Nelson-Chrystal is a recent transfer from the Central Coast Dental Society and is currently practicing at the Sacramento Oral Surgery Center in Roseville. Dr. Nelson-Chrystal earned her Doctorate in Dental Surgery from the University of California, Los Angeles in 2005 and completed her Residency at the University of Maryland Medical School. Dr. NelsonChrystal is a mother of two daughters.

TOTAL APPLICANTS: 4 TOTAL DHP MEMBERS: 58

MARKET SHARE: 80.4%

CLIP OUT this handy NEW MEMBER UPDATE and insert it into your DIRECTORY under the “NEW MEMBERS” tab.

In Memoriam DR. LEO ANGEL

Dr. Leo Angel, 66, passed away on March 23, 2014 in Gold River. A member of SDDS since 1975, he enjoyed a long career as a periodontist and served as a past SDDS Board member, CPR instructor and Peer Review member. He became a Life Member of SDDS in 2013. www.sdds.org • May 2014

| 29

Advertiser INDEX Dental Laboratories

Vendor Member Infusion Dental Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Dental Supplies, Equipment, Repair

Vendor Member Vendor Member Vendor Member Vendor Member

Benco Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Burkhart Dental Supply . . . . . . . . . . . . . . . . . . . . . 17, 32 DESCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25, 32 Henry Schein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Medical and Dental Chair Reupholstery . . . . . . . . . . . 34 Vendor Member Patterson Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Vendor Member Procter & Gamble Distributing Co (Crest / Oral B). 31, 32 Vendor Member RelyAid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Extraordinary businesses require an extraordinary

Business Bank.

Dental Services

Vendor Member Pacific Dental Services . . . . . . . . . . . . . . . . . . . . . 15, 33

Member FDIC

Education Cfast USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Leonard H. Smith, DDS (Dream Seminars) . . . . . . . . 13 San Joaquin Valley College (SJVC) . . . . . . . . . . . . . . 25

Financial & Insurance Services

Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member

Anders Accounting Inc. . . . . . . . . . . . . . . . . . . . . . . . 33 Bank of Sacramento . . . . . . . . . . . . . . . . . . . . . . . 30, 32 Bank of the West . . . . . . . . . . . . . . . . . . . . . . . . . 31, 32 California Dentists’ Guild . . . . . . . . . . . . . . . . . . . . . . . 32 Dennis Nelson, CPA . . . . . . . . . . . . . . . . . . . . . . 31, 32 Fechter & Company, CPAs . . . . . . . . . . . . . . . . . . . . 32 Financial Management Associates, LLC. . . . . . . . . . 32 First U.S. Community Credit Union . . . . . . . . . . . . . 32 Mann, Urrutia & Nelson, CPAs . . . . . . . . . . . . . . . . . 32 TDIC & TDIC Insurance Services . . . . . . . . . . . . . . 8, 33 Union Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . 23, 32 Wells Fargo Bank . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Building Sales / For Lease TRI Commercial . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Human Resources

Vendor Member California Employers Association (CEA) . . . . . . . . . . . 33

Legal Services

Vendor Member Wood & Delgado . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

The Goldman Law Firm. . . . . . . . . . . . . . . . . . . . . . . 25

Medical Gas Services

Vendor Member Analgesic Services, Inc. . . . . . . . . . . . . . . . . . . . . . . . 32

Office Design & Construction

Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member Vendor Member

Andrews Construction . . . . . . . . . . . . . . . . . . . . . . . . 33 Blue Northern Builders, Inc. . . . . . . . . . . . . . . . . 17, 33 Healthcare Cabinet Co. . . . . . . . . . . . . . . . . . . . . . . . 33 Henry Schein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Olson Construction, Inc. . . . . . . . . . . . . . . . . . . . 23, 33 Wells Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Practice Sales, Lease, Management &/or Consulting

Vendor Member Henry Schein Wagner . . . . . . . . . . . . . . . . . . . . . . . . . 11 Vendor Member SD Reliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Vendor Member Western Practice Sales . . . . . . . . . . . . . . . . . . . . . . 33

We know the dental industry and offer services that will make your office manager smile.

We don’t apply a generic plan as a solution. Instead, we assign someone from our specialized staff to create a unique business services program for you. No matter the size of your office, Bank of Sacramento offers the right business solutions including: • Merchant Services • Remote Deposit • Commercial Real Estate Loans • Lines of Credit • Easy to use Online Banking

Publications & Media

Vendor Member Sacramento Magazine . . . . . . . . . . . . . . . . . . . . . . . 33

Staffing Services

Vendor Member Resource Staffing Group . . . . . . . . . . . . . . . . . . . . . . 33

Technology

Vendor Member Pact-One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Waste Management Services

Call today for more information about our specialized services for the dental industry.

916.648.2100

Absolute Shredding. . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Vendor Member Converge Medical Solutions, LLC . . . . . . . . . . . . . . . 33 Vendor Member Star Group Dental Refining . . . . . . . . . . . . . . . . . . 31, 33

30 | The Nugget • Sacramento District Dental Society

www.bankofsacramento.com

VENDOR MEMBER SPOTLIGHTS:

Oral Health Care Products from Crest and Oral B

Products and Services • Pro-Health Systems: Solutions for Gingivitis, Sensitivity, Whitening, and Orthodontics • Ortho Essentials – a comprehensive Hygiene and Marketing Program • Crest Oral B Essentials Plan — Hygiene Pt products — Save by becoming a member • Crest® Pro Health Toothpaste • Oral B® Pro Care Series and Sonic Power Toothbrushes • Oral B® Toothbrushes • Oral B® interdental products • Crest® Professional Whitestrips (not available in stores) • Glide Floss®

Star Group is a refiner of precious scrap metal for the dental industry. We are proud to be associated with the Sacramento District Dental Society program “Crowns For Kids,” a scrap recycling program, which gives back to the children’s community healthcare foundation program.

Products and Services We recycle precious metals on behalf of the Sacramento District Dental Society for their “Crowns For Kids” program. Please contact your Regional Valuation Consultant, Jim Ryan.

Benefits, Services, Special Pricing and/or Discounts Extended to SDDS Members Star Group is a partner of the Sacramento District Dental Foundation “Smiles for Kids” and “Crowns for Kids” programs

Jim Ryan 209.594.5200 jryan@stargroupUS.com

• Crest® Pro Health Rinse • Scope® Mouthwash • Fixodent® • FREE Patient Education Materials • FREE Children’s Dental Health Month Materials

www.stargroupUS.com 1.800.333.9990

• FREE Education pamphlets and chair side visuals/posters • Lunch and Learn Educational Seminars

Benefits, Services, Special Pricing and/or Discounts Extended to SDDS Members Call to schedule a Lunch and Learn and mention you heard about us in Nugget to receive a FREE gift.

Kevin McKittrick p (916) 765-9101 mckittrick.kt@pg.com

Lauren Herman cell (209) 969-6468

www.dentalcare.com

www.sdds.org • April 2014

| 31

Kyra Gauldin, Operations 916.784.8200 www.burkhartdental.com

Lauren Herman • 209.969.6468 Kevin McKittrick • 916.765.9101 www.dentalcare.com

DESCO Dental Equipment

Henry Schein Dental

Tony Vigil, President 916.259.2838 www.descodentalequipment.com

Mark Lowery, Regional Sales Manager 916.626.3002 www.henryschein.com

VENDOR A / SINCE 2012

Crest / Oral B

DENTAL

VENDOR A / SINCE 2011

Robert Kiddoo — Regional Manager 800.462.3626 www.benco.com

VENDOR B / SINCE 2005

Geary Guy, VP / Steve Shupe, VP 888.928.1068 www.asimedical.com

VENDOR B / SINCE 2013

Burkhart Dental Supply

VENDOR B / SINCE 2004

Benco Dental

VENDOR B / SINCE 2002

Dental Supplies, Equipment, Repair & Labs

Analgesic Services, Inc.

Ted Darrow, Client Relations/Marketing 916.985.9559 www.fmacentral.com

VENDOR A / SINCE 2009

Shelley Laurel, SVP 916.648.2100 www.bankofsacramento.com

Mary Alajou, VP Sacramento / Butte Area Manager 916.949.2687 www.bankofthewest.com

VENDOR A / SINCE 2011

Bank of the West

Dennis Nelson, CPA, APC

Fechter & Company

Dennis Nelson, CPA 916.988.8583 www.cpa4dentists.net

Craig Fechter, CPA 916.333.5360 www.fechtercpa.com

D ENNIS NELSON

CPA, APC PLANNING & CONSULTING ASSOCIATES

First US Community Credit Union Gordon Gerwig, Business Services Mgr 916.576.5650 www.firstus.org

VENDOR A / SINCE 2011

VENDOR B / SINCE 2013

32 | The Nugget • Sacramento District Dental Society

Bank of Sacramento

VENDOR A / SINCE 2014

Dennis Amatulli, Owner 916.724-9096 www.infusiondental.com

Mann, Urrutia, Nelson, CPAs John Urrutia, CPA, Partner Chris Mann, CPA, CFP, Partner 916.774.4208 www.muncpas.com

VENDOR A / SINCE 2010

Financial Management Associates, LLC

Ursula Klein, COO, CFO 916.616.6845 • 800.775.6412 www.relyaid.com

VENDOR A / SINCE 2005

Layla Shirazi 510.465.9021 www.cadentistsguild.org

VENDOR B / SINCE 2014

California Dentists’ Guild

Infusion Dental Arts

www.descodentalequipment.com

Anders Accounting Inc Ben Anders, CPA 916.346.4005 admin@andersaccounting.com www.andersaccounting.com

RelyAid

4095 Del Mar Ave. #13 Rocklin, CA 95677

VENDOR B/ SINCE 2011

Financial & Insurance Services

James Ryan 800.736.4688 www.pattersondental.com

VENDOR A / SINCE 2003

Patterson Dental

VENDOR A / SINCE 2009

916-624-2800 800-649-6999

VENDOR B / SINCE 2014

The Dental Equipment Specialists

Becki Bell, Marketing Director 916.452.6200 www.sacmag.com

Wells Construction, Inc.

Todd Andrews 916.743.5151 www.andrewsconstructioninc.com

Marc Davis / Morgan Davis / Lynda Doyle 916.772.4192 www.bluenorthernbuilders.com

Nicole Wells 916.788.4480 www.wellsconstruction.com

Patrick J. Wood & Jason P. Wood

Attorneys at Law

SDDS would like to extend a Special Thank You to Patrick Wood of Wood & Delgado for lecturing at our Mid-Winter Convention

There is a reason why we are “the leading dental attorney firm in the nation” We have represented more dentists in buying and selling their practices than any other law firm in the country.

Call today for a free phone consultation

www.DentalAttorneys.com

David Olson 209.366.2486 www.olsonconstructioninc.com

VENDOR A / SINCE 2004

Olson Construction, Inc.

VENDOR B / SINCE 2013

VENDOR A / SINCE 2013

800-499-1474 or visit us online at

Western Practice Sales Tim Giroux, DDS, President John Noble, MBA 800.641.4179 www.westernpracticesales.com

VENDOR A / SINCE 2007

Specializing in

Practice Acqusitions/Sales • Partnerships Business Transactions • Lease Negotiations Estate Planning • Transitions

Practice Sales

THE AUTHORITY IN DENTAL LAW

VENDOR A / SINCE 2007

Blue Northern Builders, Inc.

VENDOR A / SINCE 2002

Andrews Construction, Inc.

VENDOR B / SINCE 2002

the #1 Dental Law Firm in the Nation

Sacramento Magazine

VENDOR B / SINCE 2014

PROTECTING, PROVIDING AND PROVING TO BE

Media & Marketing

Patrick J. Wood, Esq. Jason Wood, Esq. 800.499.1474 • 949.553.1474 www.dentalattorneys.com

Gordon St. Cyr and Gary St. Cyr 916.853.9556 www.dentalcabinets.biz

SD Reliance Management

Koert Takkunen / Melanie Duval 916.203.4246 www.PacificDentalServices.com

Debbie Kemper 916.993.4182 www.resourcestaff.com

Dennis Krohn Jr., President 916.367.4244 www.sdreliance.com

Mark Movassate 408.436.2000 www.convergemedical.com

Star Group Global Refining Jim Ryan, Sales Consultant 800.333.9990 www.stargrouprefining.com

www.sdds.org • May 2014

VENDOR A / SINCE 2009

Converge Medical Solutions, LLC

VENDOR A / SINCE 2014

Dan Edwards, President 866.722.8663 www.pact-one.com

Waste Management

PACT-ONE Solutions

VENDOR A / SINCE 2014

Resource Staffing Group VENDOR B / SINCE 2003

Pacific Dental Services VENDOR A / SINCE 2012

Practice Management / Admin

Philip Kong 916.533.6882 - cell philip.kong@wellsfargo.com www.wellsfargo.com

VENDOR A / SINCE 2010

Kim Parker, Executive VP Mari Bradford, HR Hotline Manager 800.399.5331 www.employers.org

VENDOR A / SINCE 2010

Wood & Delgado VENDOR B / SINCE 2004

CA Employers Association

Healthcare Cabinet Co.

Technology

Lydia Ramirez, Vice President 916.321.3145 www.unionbank.com

VENDOR A / SINCE 2011

Chris Stafford 800.733.0633 www.tdicsolutions.com

Wells Fargo Bank

Union Bank

VENDOR B / SINCE 2011

Financial, Cont’d HR & Legal Office Construction

The Dentists Insurance Company

| 33

Job Bank The SDDS Job Bank is a service offered only to SDDS Members. It is published on the SDDS website (www.sdds.org) and provides a forum for job-seekers to reach other Society members who may be looking for dentists to round out their practice, and vice versa. If you are a job seeker, associate seeker, selling or buying a practice, contact SDDS at (916) 446-1227 or complete the SDDS Job Bank form insert in this issue of The Nugget and cash in to the SDDS Job Bank!

DENTAL CHAIR REUPHOLSTERY Call for your FREE quote!

1.888.499.4400 or visit medchair.com

A

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AN

D DE

N

T A

IR

TE

A

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L

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Rina Ambaram, DDS - Sacramento - part/Wed - GP Kids Care Dental - Sacramento - part - Pedo and Ortho Barry Chang, DDS - Davis - part - GP Gary Clusserath, DMD - Citrus Heights - part - GP Monika Gugale, DDS - Woodland - part/full - GP/Perio Yan Kalika, DMD, MS - Natomas, Arden, Roseville - part/full - Ortho Alexander Kaplan, DDS - Sacramento - full - GP Douglas Lott, DDS - Sacramento - part - GP Blair Moser, DDS - Fair Oaks - part/full - GP Make A Smile - part/full - Pedo/Endo /Ortho David Roholt, DDS - Auburn - full - GP Cherag Sarkari, DDS - Sacramento - full (and locum tenens) - GP Brian Steele, DDS - Sacramento - part - OMS Hoang Truong, DDS - Sacramento - part - GP Steven Tsuchida, DDS - Elk Grove - part - GP

Visit medchair.com for Easy Cleaning Instructions

MEDIC

ASSOCIATE POSITIONS AVAILABLE

REUPHOL

S

Gordon Stevenson, Senior VP

DOCS SEEKING EMPLOYMENT Russell Anders, DDS - temp/ fill-in work; M-F - GP Andrea Azevedo, DDS, MPH - part; 1-2days/wk. - GP & Pedo Louis Cuccia, DMD - traveling periodontist Gene Gowdey, DDS, MA - temp/fill-in work (32 yrs exp.) - GP Rupinderjit Kaur, DDS - part/full - GP Aouse Khalil, DDS - part/full - GP Shahryar Khodai, DDS - part/full - GP Steve Murphy, DMD - part/full - Endodontics Richard Nichols, DDS - part/full/fill-in work - GP Bradley Thompson, DDS - part (Fri. and/or Sat.) - GP Harpeet Tiwana, DDS - full - GP

DOCS LOOKING TO BUY A PRACTICE Richard Nichols, DDS - David, Woodland, Winters - GP Shahryar Khodai, DDS - Sacramento - GP

For contact information of any of the job bankers listed below please check our website at www.sdds.org and click on “Job Opportunities

34 | The Nugget • Sacramento District Dental Society

Real Estate Healthcare Specialist Dental/Medical Office Building Sales/Leasing

“The Gordon Group” Helping Those Who Help Others ♦ 50 Years Combined Real Estate Experience ♦ (UNITED STATES DISABLED VETERAN OWNED BUSINESS)

Dental/Medical Office Buildings Available

2233 Park Towne Circle, Sacramento – For Lease • ±2,250 SF • Covered Parking • Beautiful New High-End Construction 911 Reserve Dr., Roseville – For Lease/Possible Opportunity To Purchase • ±3,000 - ±4,00 SF • Negotiable Tenant Improvement Allowance • Located In Upscale Business Park Behind Roseville’s “The Fountains” 5400 Park Dr., Rocklin –For Sale Free Standing Bldg.

• Purchase Before Rates & Prices Go Up • ±4,592 SF • Walking Distance To Rocklin High School & Casa De Santa Fe Senior Residence & Care Facility • Building Signage TRI Commercial 2250 Douglas Blvd., Suite 200, Roseville, CA 95661 916●677●8150

www.gordongrouphcp.com gstevenson@tricommercial.com BRE Lic. #: 01092461

Classified Ads EMPLOYMENT OPPORTUNITIES

PROFESSIONAL SERVICES

FOR LEASE

SACRAMENTO DENTAL OFFICE is seeking a part-time RDA. We are a general office that handles all procedures. The position requires a current license and a minimum 2 years experience chairside. Must have exceptional communication skills. Email resume to Greenhavendental@yahoo.com 11-13

LEARN HOW TO PLACE IMPLANTS IN YOUR OFFICE OR MINE. Mentoring you at your own pace and skill level.

Incredible practice growth. Text name and address to (916) 952-1459.

04-12

SACRAMENTO DENTAL COMPLEX has one small suite which can be equipped for immediate occupancy. Two other suites total 1630 sq. ft which can be remodeled to your personal office design with generous tenant improvements. 2525 K Street. Please call for details: (916) 448-5702.

10-11

PEDIATRIC — Kids Care Dental seeks another Super Star DDS to join our amazing team. Non-traumatic philosophy focuses on superior customer service and exceptional patient care. Not only do patients refer, doctors refer (70 percent of our new doctors are referred by friends). Beautiful high-end private offices with amazing teams and a culture that can’t be beat! Patients love us. Come find out why! Email dboyes@ kidscaredentalgroup.com.

04-14

EQUIPMENT FOR SALE

DENTAL OFFICE FOR LEASE IN CARMICHAEL—1160 ft. This is a three operatory office with some equipment. New paint, countertops and flooring. Lease price is $1650 per month.

Includes water, sewer and garbage. Call Dr. Brian Fahey at (916) 483-2484.

04/14

LOOKING FOR PERIODONTIST for a couple of days a month in a Folsom area general practice. Must have completed a residency in Perio and have a California License to apply. Please email info@smiletimedental.com. No phone calls please.

04-14 EXCELLENT OPPORTUNITY for endodontist to join successful multi-specialty practice in greater Sacramento. Cutting-edge technology, great staff and excellent earning opportunity. Must have completed residency and be licensed in CA. Please email info@makeasmile.com. No phone calls please.

04-14

EQUIPMENT FOR YOUR OFFICE OR NEW PRACTICE — Buy local and save on shipping: Tech West ACL 2S1 Air Compressor; Gendex 770 X-rays; Pelton Crane Delta XL Steam Sterilizer; Nitrous Oxide Cart NRC-2 with 3 tanks; Phillips 810 X-ray Developer; Red Wing Bench Lathe 1/4 HP. To make an offer, please contact Dr. Wesley Yee at (916) 443-8701 or at wesleyyee@aol.com.

04-14

PRACTICES FOR SALE

POSITIONS WANTED DENTISTS SERVING DENTISTS — Western Practice Sales invites you to visit westernpracticesales.com to view our practices for sale and see why we are the broker of choice in Northern California.

Please call (800) 641-4179.

03-09

LOCUM TENENS. UOP grad to work in your office while you are on vacation, sick or maternity leave or emergency. Great references. Please call (530) 644-3438.

04-13

NORTHERN SACRAMENTO VALLEY GENERAL PRACTICE FOR SALE — Fantastic GP in nice town. Warm, soothing, spa-like, 4 op’s with newer, top-of-the-line equipment in leased office in an excellent location. Collects approximately $875K/yr on 3 1/2 doctor days per week and 5 1/2 hygienist days per week.

Long-established practice with excellent reputation and goodwill.

Contact James Hanschu for details at (916) 925-1800. 04-14

LOCATION, LOCATION, LOCATION: DENTAL OFFICE AVAILABLE, 3000 L Street 1,535 sf with 5 operatories, recently remodeled.

Fully serviced lease with ample free parking. Contact Kelly 03-13 Gorman (916) 929-8100.

SOUTHLAND/FLORIN DENTAL BUILDING — recently remodeled, 4 op, 950 sq ft., dental office for full-service lease.

Includes 2 X-rays, comp, vac, phones, furniture, electricity, w/s, some equipment. Lease price $1,750/mo. Perfect for startup.

Call Dr. Lawrence Chu at (916) 216-2665.

01-14 WOODLAND DENTAL OFFICE. Exceptional building and location. 1160 sq ft. 3 operatories. Utilities are included in rent. Call Dr. Richard Portalupi at (530) 662-9191. 02-14 EL CAMINO DENTAL BUILDING has one beautiful suite for lease. 5 ops - 1441 sq ft. Completely remodeled with new flooring and laminate cabinets. Please contact Dr. Gordon Douglas at (916) 483-4964..

04-14

To place an ad in the Nugget Classifieds, visit www.sdds.org/NUGGET.html

Selling your practice? Need an associate? Have office space to lease? SDDS member dentists get one complimentary, professionally related classified ad per year (30 word maximum).

For more information on placing a classified ad, please call the

SDDS member dentists can place classified ads

FOR FREE!

SDDS office at (916) 446-1227. www.sdds.org • May 2014

MEMB E BENEF R IT!

| 35

PRSRT STD US POSTAGE PAID PERMIT NO. 557

2035 Hurley Way, Suite 200 • Sacramento, CA 95825 916.446.1211 • www.sdds.org

SACRAMENTO, CA

ADDRESS SERVICE REQUESTED

SDDS CALENDAR OF EVENTS MAY 2 Swing For Smiles - SDDF Golf Tourney 7:00am / Empire Ranch Golf Course 6 Board of Directors Meeting 6pm / SDDS Office

JUNE

13 General Meeting: Foundation Night Caries Management by CE Risk Assessment – The Cares Balance John Featherstone, MSc, PhD Hilton Sacramento Arden West

4 Foundation Board Meeting 6:00pm / SDDS Office 10 Dentists Do Broadway - “Wicked” 8:00pm / Sacramento Community Theater

15-17 CDA Presents Aneheim, CA

Mass Disaster / Forensics Meeting 6pm / SDDS Office

20 Membership Committee Meeting 6:00pm / SDDS Office

12 River Cats Game 7:05pm / Raley Field

8 Business Forum: Maximizing Social Media & Your Practice, While Minimizing Risks 6:30–9:00pm / SDDS Classroom

CPR Annual Calibration CE 6:00pm / SDDS Office

17 Golf Tournament Meeting 6:15pm / SDDS Office

CE

30 Licensure Renewal Course 8:30am–12:30pm / SDDS Classroom

24 Dentists Do Broadway - “A Chorus Line” 7:30pm / Music Circus

For more calendar info and to sign up for courses ONLINE, visit: www.sdds.org

SAVE THE DATE FOR THE 35TH ANNUAL MIDWINTER CONVENTION TONS OF CE & A GREAT TIME! YOU WON’T WANT TO MISS IT! FEBRUARY 19–20, 2015 EARN

3

CE UNITS!

May 13, 2014:

Caries Management by Risk Assessment – The Caries Balance

Presented by: John Featherstone, MSc, PhD

LEARNING OBJECTIVES: • Understand the process of dental caries as an infectious and transmissible disease

• Learn about the pathological and protective factors related to caries initiation, 5:45pm: Social & Table Clinics 6:45pm: Dinner & Program Hilton Sacramento Arden West (2200 Harvard Street, Sac)

progression and prevention • Understand the principles of clinical intervention in the caries process, and how to put this into dental practice

MAY GENERAL MEMBERSHIP MEETING: FOUNDATION NIGHT SMILES FOR KIDS AWARDS!

t io nda Fo u i g h t !

N

n