O ur
MISSION statement
A.V. Diamonds is a manufacturer and wholesaler of Fine Diamond Jewelry, catering to over 4,000 active customers. We showcase our products in retail stores, television jewelry and catalog companies, wholesalers as well as independent chain jewelers throughout the United States, Central America, South America, Canada and surrounding islands.
A.V. Diamonds has a been an active part of the jewelry community for over 15 years with the founders accumulating over 40 years of jewelry business experience in total. The company has a great stronghold in the market mainly due to our ability to produce at our own rate, keeping loyal ties with site holders. Along with our superior manufacturing plants in India and China, this enables us to offer our customers everyday market price points and successful delivery of merchandise in a timely matter. A.V. Diamonds, Inc. offers amazing sales techniques from our wide range of Collections to our Customer Reward Programs such as our customized flyer program, specialized state of the art display programs and our Certified Bridal Jewelry line. Altogether this allows our retailers to sell products with confidence. A.V. Diamonds remains one of the top leading companies in the industry with a stellar reputation of excellent customer service and an Award-Winning Marketing department. Bridal diamond jewelry is at the forefront of our stellar line up with our highly desired Eternal Bliss, Charisma and Bellerina Collections. Our products are diversified because we also specialize in everyday traditional diamond products such as a full stud program, diamond wedding bands and wraps, a fashion line and much more. From beginning to the end A.V. Diamonds strives to serve our clients with the utmost honor and respect. Our vast experience in the industry and our hard work enables us to overcome any challenges and continue to deliver the best to our customers.
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It
gives us great honor and pleasure to introduce ourselves as the founders of A.V. Diamonds one of the most diversifying and expanding companies in United States of America. We started this company with a dream of adding value to the industry, bringing the change we wanted to see in it. Today it gives us immense pride in proving that A.V. Diamonds is achieving this goal at an impressive rate and building loyal relationships one customer at a time. A.V. Diamonds has created a niche and a reputation of delivering truly innovative products and packages. Combined, these have revolutionized the industry and created a complete shopping experience for today’s intelligent consumer.
Letter
of the FOUNDERS
A.V. Diamonds strives for excellence in any area of the industry that we venture in. As we bring invaluable financial, marketing and manufacturing experiences and foundations, we project that the future of A.V. Diamonds is illuminating. We want to be a guiding light for our customers and create a bountiful relationship filled with rewarding business and additional profits. This, is what & will set us apart from our contemporaries. “You must be the change you wish to see in the world.�
Mahatma Gandhi
Vinay Kotak President
Alex Malik C.E.O. 3
2013
2000
1998
We commenced participation in major shows in the United States including JCK Vegas, JIS Miami and JA New York.
We started as a manufacturing and a supplying company to major wholesalers in Houston, TX. and Atlanta, GA., A.V. Diamonds making a new venture in the United States. We consistently catered to wholesalers for over 18 months
2001/02 A.V. Diamonds started exhibiting in all the major trade shows across the United States and Canada. We became incomparable, one of the largest exhibitors offering a line of diversified products ready to deliver. At this point we also amassed a customer base of 2800 retailers including major chain retailers, T.V.
2005
A.V. Diamonds added one more star to its stellar line up with a strategic partnership, a factory in Shenzhen, China. The factory has 64 highly skilled staff and outstanding manufacturing units and specializes in micro-pave round diamonds 1999 jewelry. This As we developed a allowed us to powerful production create and iography & imeline capacity and skilled introduce the employees, we decided to highly desired, expand into jewelry companies as new fashion micro-pave 2007 manufacturing and well as smaller line and the new bridal wholesaling to a larger A.V. Diamonds is one of independent retailers line Shiro, Charisma & market share. We catered the premier exporter Eternal Bliss. to retailers with from India. consistent and pinpoint products which swiftly increased our market 4 share.
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T
Becomes a partner of HVK companies/sightholders of DTC/ALROSA DOMINIAN. Today with a staff of over 250 workers in our factories and over 30 employees in our Houston office, A.V. Diamonds continues to be one of the fastest growing wholesaler in the United States. We CBG
Continental Buying Group. Inc.
INSIGHT SAVING SUCCESS
proudly boast a customer base of over 4000 retailers including chain stores, T.V. networks & independent retailers. We offer a collection for every jewelry store in the U.S.A., Canada & the neighboring islands.
Today Our goal is to be the premier supplier of Jewelry and have a magnificently diverse line. We strive to continue to impress with our result driven and innovative marketing programs to promote a complete shopping experience, second to none, for today’s intelligent consumers. A.V. Diamonds is working, poised and ready to strive for Excellence!
A.V. Diamonds Key Strengths: • Superior manufacturing factories in India and China capable to achieve innovative production at nominal cost. • Our manufacturing units are equipped with the latest machinery that gives the ability to consistently fill in requirements in terms of quality, quantity, and custom design that give us the advantage to deliver merchandise at the right time and at the right price point. • Key strategic ties with the site holders, advantageous in sourcing consistent diamond supplies at very attractive prices. • A.V. Diamonds large quantity production offers economic benefits to our clients, such as high consumption and high mark up of fine diamond jewelry. This allows our clients to run those SKUs for a long time at consistent price. • Capable of maintaining sufficient buffer stock of SKUs, allowing our clients in keeping their inventory level under control, and supporting their urgent requirements. • On-line 24/7 launching our latest design and products of choice to suit our clients’ needs. • A.V. Diamonds facilitates superlative sales techniques ranging from our diverse collections to our Customer Reward Program. From our exquisite, high quality pieces to our everyday fashion wear, our selection offers a vast variety to all our clients. The Customer Reward Program includes customized flyers, offering our clients an advantage in promoting merchandise. The flyers provide a way for the customers to explore the varying selections available at their fingertips as well as a manner for them to offer feedback.
M A
anufacturing chievements
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TSHOWROOM he
• Located in the Jewelry building in the center of Houston, TX, showcasing 7000 sq. feet of vast and unique ollection of fine diamond jewelry. • Compartmentalized showroom separated in to Merchandising, Invoicing, Telemarketing sales, Shipping, IT & Accounting departments. • Valuable one on one shopping experience with skilled sales representative guiding your selection of merchandise and current designs for your needs. • Staffed with 30 plus skilled representatives running the showroom 6 days a week. • Modernized, spacious and comfortable showroom for our customers.
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ewelry MANUFACTURING Plant Mumbai-India
A.V. Diamonds maintains a strong hold on its manufacturing units located in the heart of Mumbai, India in the Seepz Export Promotional Zone. A.V. Diamonds utilizes quality mass production and ties with the sight holders to produce jewelry at reasonable cost affording our clients a strong stand in the competitive world today A.V. Diamonds enforces meticulous quality checks to maintain our customers’ confidence in the quality of our merchandise. A.V. Diamonds employs 165 highly skilled employees, 6 days a week to create exquisite hand-crafted diamond jewelry.
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henzhen Plant - China
A.V. Diamonds, Inc. possesses a 2nd successful manufacturing factory with 65 proficient and skilled workers where a unique line of jewelry is produced with consistency and quality at reasonable prices.
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Collection
Eternal Bliss
The Eternal Bliss collection features uniquely designed, hand crafted pieces with a glamorous look and experience. Every diamond in this collection is hand picked and precisely mounted to achieve the maximum quality, producing a fine balance between beauty and value. Each ring is certified for the 4 Cs and come with an appraisal, adding extra confidence and value to today’s intelligent customer.
The Charisma collection’s design flourishes with an uncompromising quality of craftsmanship and elegance. The special cut increases the facets of the diamond to enhance the intricate setting, patented to make it look 3.5x bigger than the actual carat weight. Each ring is certified for the 4 Cs and come with an appraisal, adding extra confidence and value to today’s intelligent customer.
The Amore Mi collection captures the true brilliance of round diamonds in a unique and elegant composite setting to enhance the 4Cs and size of the diamonds. The intricate setting and state of the art workmanship emanates an aura around each piece, reflecting that it is a masterful work of art and not just a peice of jewelry. Independent certification is also available upon request.
The Cappuccino collection is designed to enhance the beauty of natural brown diamonds. Due to the mass success of our cappuccino collection we have expanded to all categories of jewelry which includes various metal types. 8
Carina
Collection of stars forming a beautiful constellation Carina with one of the brightest stars of the night sky in center, canopus. A diamond composite inspired by Carina comprising of a single stone princess in the center.
Every women’s desires comes true with this collection with a perfect combination of baguettes and round diamonds. The elegantly design line truly sets today’s bold women apart and enhances her true beauty.
The perfect pendant collection that compliments every women’s beauty and gives her a sparkle with the precise movement of the diamond with every breath she takes.
The perfect combination of round diamonds that make a perfect cluster of diamonds to enhance the beauty of every women.
MAY FAIR The perfect ring for the perfect man. All rings are set in a unique fashion to expand the look but not the cost. 9
Eternal Bliss
collection
The Eternal Bliss collection features uniquely designed, hand crafted pieces with a glamorous look and experience. Every diamond in this collection is hand picked and precisely mounted to achieve the maximum quality, producing a fine balance between beauty and value. Each ring is certified for the 4 Cs and come with an appraisal, adding extra confidence and value to today’s intelligent customer.
w w w . a v d i a m o n d . c o m 10
collection The Charisma collection’s design flourishes with an uncompromising quality of craftsmanship and elegance. The special cut increases the facets of the diamond to enhance the intricate setting, patented to make it look 3.5x bigger than the actual carat weight. Each ring is certified for the 4 Cs and come with an appraisal, adding extra confidence and value to today’s intelligent customer.
Celebrating the Emotions of Love
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collection The Amore Mi collection captures the true brilliance of round diamonds in a unique and elegant composite setting to enhance the 4Cs and size of the diamonds. The intricate setting and state of the art workmanship emanates an aura around each piece, reflecting that it is a masterful work of art and not just a peice of jewelry. Independent certification is also available upon request.
w w w . a v d i a m o n d . c o m 12
collection The Cappuccino collection is designed to enhance the beauty of natural brown diamonds. Due to the mass success of our cappuccino collection we have expanded to all categories of jewelry which includes various metal types.
w w w . a v d i a m o n d . c o m
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Carina
collection
Collection of stars forming a beautiful constellation Carina with one of the brightest stars of the night sky in center, canopus. A diamond composite inspired by Carina comprising of a single stone princess in the center. I like the brilliant canopus in the night sky, representing the table of a cushion/princess cut diamond and small princess diamonds set at an angle as the crown
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w w w . a v d i a m o n d . c o m
collection
Every women’s desires comes true with this collection with a perfect combination of baguettes and round diamonds. The elegantly design line truly sets today’s bold women apart and enhances her true beauty.
w w w . a v d i a m o n d . c o m 15
collection The perfect pendant collection that compliments every women’s beauty and gives her a sparkle with the precise movement of the diamond with every breath she takes.
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w w w . a v d i a m o n d . c o m
collection The perfect combination of round diamonds that make a perfect cluster of diamonds to enhance the beauty of every women.
w w w . a v d i a m o n d . c o m 17
collection The perfect combination of value and designing with this collection every women desire to have a magnificient piece of jewelry for affordable prices are fulfilled.
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w w w . a v d i a m o n d . c o m
MAY FAIR
collection
The perfect ring for the perfect man. All rings are set in a unique fashion to expand the look but not the cost.
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14K & 10K
F
everyday
ashion line
We offer pendants and earrings for your everyday needs. Their elegance and uniqueness are the key ingredients to make this line an amazing seller.
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Our primary goal is to add consistent value to all of our clients’ businesses. Our customer satisfaction record reflects we are achieving this goal. We are confident that you will benefit from our business and not only be satisfied but overjoyed with our service.
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M
arketing
S
trategies
A.V. Diamonds is one of the biggest sponsors for JA, JCK, JIS shows. We participate in all of the U.S. and Canada shows, in total about 10 to 12 shows a year. We present with an abundant amount of merchandise, enough to fill between 8 to 12 booths per show. We also bring sufficient staff, of about 30 to 40 people, to provide the best customer service at the shows. Our user friendly website offers easy access to pictures of our products and an easy purchasing system for our clients. Our website is constantly updated with new products, seasonal flyers and show details. Clients are able to buy new products, directly from the site, before they are catalogued. We have a skilled and dedicated home office sales team offering insightful and exceptional customer service. Our team keeps our customers updated about new products, allowing clients to stay one step ahead of today’s competitive market. This thorough customer service allows our customers to see and feel the merchandise before their purchasing decision. A.V. Diamonds believes that handshakes are better than e-mails. Our road sales team travel all over North America, South America and a few neighboring islands to keep up with customers requirements. Our road sales team travel all over North America, South America and a few neighboring islands to keep up with customers requirements. We offer our certified Charisma & Eternal Bliss innovative dealer marketing packages. These packages include beautiful, opulent magnetic display, matching digital frame, a free 30 second professional video commercial, elegantly branded gift boxes, free full color consumer brochures and color posters quarterly.We offers a CD or SD card with a full 30 second professional commercial for all its bridal collections. These can be showcased in the digital ad display of the client’s choosing to aid in the marketing and selling of the products. We provides a customized flyer program for our independent retail jewelry stores. This is a terrific tool to attract customers, resulting in greater profits and a higher positive feedback of customer choices. For all our clients that do the flyer program we also offer eye catching lobby
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“Life is about the relationships you create and not the people you know.” Vinay Kotak - President
www.AVDIAMOND.com 6222 Richmond Ave., Ste 700, Houston, TX 77057 | 1-866-283-GEMS | 713-270-4367 | info@avdiamond.com HVK Group of Companies
CBG
Continental Buying Group. Inc.
INSIGHT SAVING SUCCESS