Building a business during a pandemic

Starting a business in 2020, meant that the COVID-19 pandemic had drastic effects on the running of the business. With a lack of physical meetings and a new virtual normal They had to be quick-thinking and began running courses online. Tina had begun making videos, lectures and short clips that were posted on social media People responded positively to that and she continues doing them for marketing purposes.

Other challenges included marketing. This is often a challenge for many small businesses which do not have a huge following or a marketing budget How does the business get itself out there? Well, Tina utilised social media to really penetrate the industry and reach more people with a low budget.

Those videos have assisted in building an online community which in turn refers her to others and more work is received that way Cupido consulting relies on social media, radio interviews and word of mouth to get new business.

Another challenge is the lack of money from the target market Many other small businesses or community groups who need the courses may not always be able to afford them. That is where the greatest impact is had and the Cupidos are determined to get funding to assist smaller businesses.

Advice for new entrepreneurs

Trusttheprocessanddonotbedelusional.You arenotgoingtobetrustedbyeveryone immediately Understandthatitwillnot happenovernight.Thatishowitissupposedto be.Ittrulydoesworkoutandpatienceis important Itdoestaketimeforpeopletorealise thevalueofyourbusinessandtosupportit

Bewillingtochangeandagileandadapt Resilienceisneeded.Whenthebusiness needsadifferentstrategy,allowitto happen Doyourresearchandmoveina differentdirectionforthegrowthofyour business.

Milestones

Investinyourselfandinthe business.In2021,Tina becameaCertified reinventionpractitioneran internationalcertificate thatwasveryexpensive. Yet,shesaysitwasthebest decisionforthebusiness becauseithelpswith assistingsmallbusinesses andowners.Tohelpthem getahead.

SpeakingatCornerstone Instituteforthewomen andleadershipseries.The relationshiptochange.

What is the future of the business?

Tina would like to build a “safe house” or institution for girls who have experienced a hard life and have been discarded by the community

To teach them how to dream, how to communicate, how to have financial literacy. For people to understand that ‘ you do not have to be your trauma and there is a life waiting for you ” .

For the business, Cupido consulting plans to grow and gain more influence To create more courses and a training facility

082 461 7913 tina@cupidoconsulting.co.za

Cupido Consulting cupidoconsulting

Tina Cupido https://cupidoconsulting co za/

Cupidoalsofacilitateda successfulBusinessreinventioncoursein2022. Knowingthefinancial constraintsthatsmall businesseshave,they designeditsuchthatitis easilyaccessibleforsmall businessesinthecapeflats. Itisamorepractical questionandfacingthe rightquestionsandhaving agreaterimpact.