REDCON1 x WALMART

REDCON1 AND WALMART PARTNERSHIP

PREMIUM PRODUCTS, PREMIUM RESULTS

ADDED 6 NEW ITEMS TO MOD WITH WEEK 41 RESET TOTAL WAR PRE WORKOUTS, 4 MRE BARS- OVER $114K PER WEEK! EXCLUSIVE WALMART FLAVOR AND BEST-SELLING SOUR GUMMY- TOP 2 UPSPW TW ITEMS BARS CONTINUE TO RAMP AS AWARENESS GROWS (LIMITED STORE COUNT) OVER 1 MILLION IN TW SALES THE LAST 4 WEEKS! TOTAL WAR AVERAGE $SW UP 10% PARTNERSHIP UPDATES MOVED FROM 12/1 TO 12/3 TO IMPROVE IN STOCKS + OSCA CURRENTLY SHIPPING COLLECT FROM WAREHOUSE IN TN MOVING TO PREPAID USING RJW

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IS THE CATEGORY EXPERT WITH STRONG VALUES AND PROVEN SUCCESS Established in 2016, REDCON1 is a mission-based company founded on a simple principle - create the highest quality supplements for people that need to be at their best.

HIGH PERFORMING PRODUCTS THAT DELIVER

INTIMATE CONSUMER RELATIONSHIP

IN-HOUSE MARKETING AGENCY

GLOBAL AWARENESS AND REACH

SCIENCE BACKED INGREDIENTS

DIVERSE AND INCLUSIVE CUSTOMER BASE

STATE OF THE ART CREATIVE STUDIO

SEARCHED ON GOOGLE 10X MORE PER MONTH

CLINICALLY DOSED

PERSONAL RELATIONSHIP

PERFORMANCE

THAN LEADING BRAND FORMULAS

MARKETING TEAM INCLUSIVE AN

LABEL TRANSPARENCY

FANATICAL CULTURE

WORLD CLASS ATHLETE ROSTER AND CONTENT

THIRD PARTY TESTING

REDCON1 BRINGS FITNESS CULTURE TO RETAILERS

CREATORS

>300 SKUS ACROSS 40

STRONG DTC BUSINESS

PRODUCTS

CREATING MARKET HALO

30K BRAND AMBASSADORS DISTRIBUTION IN 80+ COUNTRIES AND MULTIPLE CHANNELS

All Redcon1 Products are in compliance with FDA Regulations and are reviewed by our in-house Chief Legal Officer.

Redcon1 exceeds FDA requirements for monitoring consumer complaints by working with Supplement Safety Solutions.

Redcon1 Products are manufactured in compliance with current Good Manufacturing Practices (cGMP).

Redcon1 is a member of AHPA and its Sports Nutrition Subcommittee, ensuring that we receive the most up to date regulatory information and resources.

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THE CHANGING LANDSCAPE OF SPORTS NUTRITION SPORTS NUTRITION IS NO LONGER JUST FOR ELITE ATHLETES

AVERAGE AMERICAN SPENDS $155 PER MONTH ON WELNESS PRODUCTS

AVERAGE AMERICAN SPENDS $155 PER MONTH ON WELLNESS PRODUCTS

ATHLETE-FOCUSED SPORTS NUTRITION HAS SHIFTED TO EVERYBODY-FOCUSED ACTIVE NUTRITION

BABY BOOMERS ARE LOOKING FOR CONVENIENCE PRODUCTS THAT CAN HELP BOOST THEIR ENERGY, MAINTAIN YOUTHFULNESS, AND PREVENT INJURIES.

YOUNGER INDIVIDUALS SEEK SUPPLEMENTATION FOR A COMPETIVE ADVANTAGE IN TEAM SPORTS

WOMEN WANT MORE TARGETED PERFORMANCE ENHANCING SUPPLEMENTS

AVERAGE AMERICAN SPENDS $56 PER MONTH ON SUPPLEMENTS PEOPLE ARE INCREASINGLY FOCUSED ON PERSONAL HEALTHY AND BETTER LIFESTYLE

*GRAND VIEW RESEARCH. NORTH AMERICA AND GLOBAL SPORTS NUTRITION MARKET 2016 TO 2028.

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REDCON1 CONSUMER

NEW TO CATEGORY

SHOPS AT WALMART

SHOPS AT WALMART

NOT BUYING IN CATEGORY

NEWER TO FITNESS /

MORE THAN 1X/ YR

WELLNESS

CURRENTLY SHOPS IN

WANTS TRUE ACTIVE

SPECIALTY OR ONLINE

NUTRITION PRODUCTS, NOT SLIMFAST

MAKING A RC1 PURCHASE

NEEDS GUIDANCE

EVERY 20 DAYS

WANTS TO BE INSPIRED AND TO FEEL COOL; LIKE A “REAL” ATHLETE

NEEDS CATEGORY TO FEEL SPECIALIZED TO BUY

THEY KNOW THEY NEED PROTEIN AND PREWORKOUT AND RECOVERY PRODUCTS

DOLLARS / MONTH IS SPENT ON SUPPLEMENTS

DOLLARS / MONTH IS SPENT ON SUPPLEMENTS

CHALLENGE: INFORM INFLUENCER AND EDUCATE SEEKER *GRAND VIEW RESEARCH. NORTH AMERICA AND GLOBAL SPORTS NUTRITION MARKET 2016 TO 2028. *REDCON1 CONSUMER SURVEY, OCTOBER 2021

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OPPORTUNITY: DRIVE INCREMENTAL SALES WITH BRANDED SOLUTION

INFORM INFLUENCERS AND EDUCATE SEEKERS! BRING BEST PRACTICES FROM RETAIL INTO SPORTS NUTRITION ASSORTMENT INTRODUCE CLEAR GOAL-ORIENTED SOLUTIONS THROUGH MERCHANDISING ASSORTMENT PROVIDE COMPLETE SOLUTION TO SPORTS NUTRITION NEEDS: PROTEIN, PREWORKOUT, WEIGHT LOSS, FAT BURNING, MUSCLE BUILDING, RECOVERY AND HYDRATION. FLAVOR LAYERING AND EDLC PRICING ACROSS PLATFORMS ALLOW CONSUMERS TO TRADE-UP AND INTO NEW CATEGORIES AS EXPERIENCE IN SPORTS NUTRITION GROWS. UPDATED PACKAGING SPEAKING TO INFLUENCERS AND SEEKERS.

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PREWORKOUT AND ENERGY

2.5g Betaine Anhydrous

320mg Caffeine 6g Citrulline Malate

250mg Choline

3.2g Beta-Alanine

3g Glycerol Monostereate

TOTAL WAR AND RTD FLAGSHIP PRODUCT WITH SUPERIOR TURN RATE IN FDM COMPARED TO COMP BRANDS

BIG NOISE

#1 PREWORKOUT IN SPECIALTY

BIG NOISE + TOTAL WAR IS BEST SELLING REDCON1 STACK DTC AND IN SPECIALTY

TOTAL WAR RTD 4PK, FIRST TO MARKET OPTION FOR WALMART

STIMULANT FREE PRE-WORKOUT OPTION

TOTAL WAR RTD, SAME POWERFUL INGREDIENTS AS TOTAL WAR POWDER

TOTAL WAR RTD 4PK EDLP $9.98 EDLC $5.99

BIG NOISE 30SRV EDLP $34.98 EDLC $20.89

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PROTEIN AND BARS MRE® FAMILY OF PRODUCTS

20g+ of PROTEIN

REAL FOOD IS THE MOST IMPORTANT FUEL

0g Added Sugar

YOU CAN GIVE YOUR BODY.

Amazing Flavors

RC1 BEST SELLING PROTEIN LINE SALES UP 18% Y/Y ONLY OPTION OF ITS KIND IN THE MARKET NOT IMPACTED BY INCREASING WHEY COST

MRE BARS (LIFESTYLE)

MRE LITE (PERFORMANCE)

MRE PROTEIN SHAKE RTD (LIFESTYLE) CONVENIENT PROTEIN SHAKE

SOFT BAKED TEXTURE

RC1 BEST SELLING PROTEIN POWDER

MEAL REPLACEMENT ON THE GO

DELICIOUS FLAVORS

TURNS 1.4X / WEEK IN SPECIALTY

OVER 9M BARS SOLD TO DATE

AVAILABLE IN MULTIPLE SIZES

POTENCIAL LAUNCH PARTNERSHIP WITH WALMART (30G VARIANT)

NO WHEY PROTEIN & EASY TO DIGEST

MRE BAR 4PK EDLP $7.98 EDLC $5.55

MRE LITE 30SRV EDLP $39.98 EDLC $25.99

OVER 2.8M SHAKES SOLD IN LESS THAN A YEAR

MRE PROTEIN SHAKE 4PK EDLP $7.88 EDLC $5.12

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WEIGHT LOSS AND FAT BURNING

TOP GRADE FAT BURNER

EXTREME ENERGY

PROMOTES ENDURANCE*

INCREASES MENTAL FOCUS

PROMOTES FAT ACID MOBILIZATION*

DOUBLE TAP INTENSE FAT BURNING AND ENERGY FORMULA HELPS BURN BODY FAT AND RESHAPE YOUR PHYSIQUE DECREASES BRAIN FOG AND INCREASES MENTAL CLARITY HELPS REDUCE APPETITE AND INCREASE ENERGY CONSUMERS UTILIZE DOUBLE TAP WHILE WORKING OUT BUT ALSO AS MIDDAY ENERGY DRINK

DOUBLE TAP 40SERV EDLP $49.98 EDLC $29.99

SUPPORTS WEIGHT LOSS*

L-CARNITINE BOOSTS METABOLISM GET LEAN AND ENHANCE YOUR PERFORMANCE LIQUID L-CARNITINE CONVENIENTLY DELIVERS THE RECOMMENDED SERVING SIZE AND SUPPORTS QUICK ABSORPTION.

L-CARNITINE 30 SRV EDLP $29.99 EDLC $17.94

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MUSCLE BUIDLING AND TESTOSTERONE SUPPORT LEAN GAINS

LEAN GAINS PROMOTES MUSCULAR STRENGH

SUPPORT TESTOSTERONE LEVELS

FASTER RECOVERY

IMPROVES SEX DRIVE

MOAB BOOM STICK CONTAINS ALL OF THE BEST TESTOSTERONE SUPPORT INGREDIENTS AT EFFICACIOUS DOSAGES. HELPS THE BODY PRODUCE ITS OWN TESTOSTERONE AND MAINTAIN HEALTHY TESTOSTERONE LEVELS. SUPPORTS LEAN MUSCLE GAINS.

BOOM STICK 30SRV EDLP $64.98 EDLC $38.99

MOTHER OF ALL BUILDERS SUPPORTS THE BODY’S NATURAL ANABOLIC PROCESSES WHILE IMPROVING PERFORMANCE LIMITS MUSCLE BREAKDOWN AND SUPPORTS MUSCLE GROWTH WITH A 55% REPEAT PURCHASE RATE, MOAB HAS BECOME A CHOICE MUSCLE BUILDER AMONG THE FITNESS COMMUNITY & CONSUMERS OFTEN STACK WITH TOTAL WAR.

MOAB 30SERV EDLP $54.98 EDLC $32.99

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RECOVERY AND HYDRATION

FASTER RECOVERY

REFUEL

6 GRAMS OF PREMIUM BCAA’S

ELECTROLYTES

176MG NATURAL CAFFEINE

RECOVERY

BREACH BRANCHED CHAIN AMINO ACIDS

CANTEEN HYDRATION FORMULA CONTAINS ESSENTIAL MINERALS, VITAMINS AND COCONUT WATER

PROMOTES MUSCLE GROWTH AND RECOVERY REPLENISHES ELECTROLYTES LOST DURING ACTIVITY IDEAL 2:1:1 BCAA RATIO BACKED BY SCIENCE NATURAL RECOVERY EXTENTION FROM TOTAL WAR

CONSUMERS UNDERSTAND ELECTROLYTES AND SEEK HYDRATION PRODUCTS OVER WATER TO REMAIN HYDRATED.

52% REPEAT PURCHASE RATE

BREACH 30SERV EDLP $19.98 EDPLC $11.89

CANTEEN 30SERV EDLP $29.98 EDLC $17.94

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IN-STORE INITIATIVES DIGITAL & TRADITIONAL INITIATIVES GLOBAL SPHERE OF INFLUENCE

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MARKETING INIATIVES AND TECHNOLOGY INNOVATIONS

CREATING A DESTINATION FOR SPORTS NUTRITION

ON SHELF CONCIERGE

IN-STORE INITIATIVES

- SIMPLIFIED DISPLAY OF PRODUCT BENEFITS - GRAPHICAL “BEST RESULTS” INSTRUCTIONS - QR CODE VIDEO PRODUCT OVERVIEW - WALMART BRANDED AUGMENTED REALITY

- ENTERPRISE MARKETING POD - NATIONAL STREAMING TV COMMERCIAL FLIGHT

GLOBAL MARKETING

DIGITAL & TRADITIONAL INITIATIVES

- PERSONALIZED STREAMING TV COMMERCIALS - INCLUSION IN OUR ORIGINAL CONTENT SERIES - PFL PARTNERSHIP WITH ESPN COMMERCIALS - TECHNOLOGY DRIVEN OOH ADVERTISING - LARGEST BODYBUILDING SPONSOR IN THE U.S. - OFFICIAL SPONSOR OF FITCON

REDCON1 ECOSYSTEM GLOBAL SPHERE OF INFLUENCE

- CO-BRANDED PRESENCE ON ALL MAJOR PLATFORMS - THE INDUSTRY’S LARGEST INFLUENCER COMMUNITY - CONTENT CREATION WITH TRUSTED ATHLETES - SOCIAL CONTENT “BROUGHT TO YOU BY WALMART” - DIRECT INTEGRATION TO REDCON1.COM 13 3

ON SHELF CONCIERGE POWERED BY REDCON1

CONSUMER SELF SERVICE EDUCATIONAL SUITE ON SHELF CONCIERGE IS A SELF SERVICE EDUCATIONAL SUITE THAT EMPOWERS ALL CONSUMERS OF ANY ATHLETIC SKILL LEVEL TO INSTANTLY RECEIVE PRODUCT INFORMATION THAT BOTH EDUCATES AND DELIGHTS RIGHT AT THE SHELF. THE CATALYST FOR THIS INITIATIVE WAS TO ADAPT TO THE EVER CHANGING NEEDS IN TODAY’S RETAIL 2.0 POST PANDEMIC SHOPPING LANDSCAPE. LEVERAGING STATE OF THE ART EXPERIENTIAL TECHNOLOGY TO CREATE A WORLD-CLASS RETAIL EXPERIENCE WITHOUT RELYING ON STORE LABOR OR USERS TECHNOLOGICAL LIMITATIONS.

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ON SHELF CONCIERGE

CONSUMER SELF- SERVICE EDUCATIONAL SUITE | SIMPLIFIED DISPLAY OF PRODUCT BENEFITS

HOW THIS BRINGS VALUE TO WALMART TO BEST SERVE WALMART, WE HAVE MASTERFULLY REDESIGNED OUR ENTIRE PRODUCT PACKAGING LINE TO MAKE SHOPPING EASIER AND FASTER FOR CONSUMERS. THIS INTUITIVE AND SIMPLIFYING MESSAGING HELPS BOTH SEEKERS AND INFLUENCERS IN THE EVALUATION STAGE WHILE AT THE SHELF, RESULTING IN QUICKER DECISION-MAKING ENABLED THROUGH FLAVOR OR KEY-VALUE PROPOSITIONS DISPLAYED PROMINENTLY FRONTWARDS.

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ON SHELF CONCIERGE

CONSUMER SELF- SERVICE EDUCATIONAL SUITE | GRAPHICAL “BEST RESULTS” INSTRUCTIONS

HOW THIS BRINGS VALUE TO WALMART CONSUMERS' LIVES ARE BUSIER THAN EVER, SO WE'VE REIMAGINED ONE OF THE MOST IMPORTANT ASPECTS OF A PRODUCT'S LABEL -- BEST RESULT INSTRUCTIONS. THIS FIRST-IN-CATEGORY UNIVERSAL PRODUCT LINE GRAPHICAL FORMAT WILL EMPOWER SEEKERS TO TRY PRODUCTS THEY HAVEN'T BEFORE BY ELIMINATING THE SELF-IMPOSED DOUBT CAUSED BY A LACK OF UNDERSTANDING OF HOW AND WHEN TO TAKE PRODUCTS TO ACHIEVE THE BEST RESULTS.

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ON SHELF CONCIERGE

CONSUMER SELF- SERVICE EDUCATIONAL SUITE | QR CODE VIDEO PRODUCT OVERVIEW

HOW THIS BRINGS VALUE TO WALMART WALMART HAS A LARGE DOMESTIC FOOTPRINT, WHICH MAKES IT DIFFICULT TO PROVIDE THE SAME LEVEL OF PRODUCT EDUCATION WHEN COMPARED WITH COMPETITIVE SPECIALTY STORES. OUR NEW WATCH NOW QR FEATURE ON ALL PRODUCT LABELS SOLVES THIS PROBLEM BY DELIVERING THE SAME PERFECT INFORMATIVE VIDEO EXPERIENCE EVERY TIME AND IN ALL LOCATIONS WITHOUT ANY ADDITIONAL LABOR COSTS.

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ON SHELF CONCIERGE

CONSUMER SELF- SERVICE EDUCATIONAL SUITE | WALMART BRANDED AUGMENTED REALITY EXPERIENCE

HOW THIS BRINGS VALUE TO WALMART 71% OF CONSUMERS DOMESTICALLY REPORT THEY WOULD SHOP MORE OFTEN IF THERE WAS AN AUGMENTED REALITY (AR) EXPERIENCE AVAILABLE YET ONLY 1% OF RETAILERS REPORT TO USING AR [1].

THIS REVOLUTIONARY TECHNOLOGY SUPPORTS WALMART'S ONGOING INITIATIVES TO MAKE SHOPPING MORE DYNAMIC AND ENGAGING WHILE POSITIONING YOUR SPORTS NUTRITION AS AN EXPERIENTIAL DESTINATION.VT

[1] SOURCE: THREEKIT | 20 AUGMENTED REALITY STATISTICS YOU SHOULD KNOW IN 2021

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ENTERPRISE MARKETING POD POWERED BY REDCON1 CREATIVE STUDIO

WALMART’S DEDICATED TEAM OF MARKETERS + VISUAL ARTISTS YOUR ENTERPRISE MARKETING POD IS A COMPLETE WHITE GLOVE CONCIERGE MARKETING TEAM DEDICATED SOLELY TO WALMART TO PROVIDE MONTHLY TURNKEY ASSETS THAT CAN BE UTILIZED IN SOCIAL, DIGITAL, PRINT, EMAIL, AND VIDEO. THESE ASSETS ARE CREATED AND DELIVERED TO YOU EACH MONTH IN ALIGNMENT WITH YOUR ACTIVE MARKETING INITIATIVES / SEASONAL DRIVE PERIODS. AVAILABLE TO YOUR ENTIRE TEAM FROM ANYWHERE ONLINE YOU WILL BE ABLE TO ACCESS TO YOUR CURRENT MONTH AND PAST MONTHLY ARCHIVES ENSURING CONTENT CREATION AND MARKETING HAS NEVER BEEN SO EASY. 19 11

GLOBAL MARKETING

PERSONALIZED TV COMMERCIALS ACROSS TOP STREAMING PLATFORMS

HOW THIS BRINGS VALUE TO WALMART REDCON1 IS PIONEERING THE FUTURE OF TV COMMERCIALS BY LEVERAGING CONSUMER TARGETING (AGE, LOCATION, INCOME, RELATIONSHIP STATUS, AND PAST BUYER BEHAVIOR) TO CREATE AND DEPLOY PERSONALIZED COMMERCIALS FOR EACH VIEWER IN REAL-TIME. SIMPLY PUT, WE RUN STREAMING TV FLIGHTS WITH THE NIMBLENESS TO CRAFT ONE-OFF COMMERCIALS AT THE INDIVIDUAL CONSUMER LEVEL BASED ON PAST BUYING BEHAVIOR WHILE TARGETING SEEKERS BASED ON GEOGRAPHIC LOCATION, REGIONAL WEATHER, AND EMERGING CONTENT TRENDS.

CLICK TO WATCH VIDEO 20

GLOBAL MARKETING

KEY DIGITAL CHANNELS WE ARE EXPANDING OUR ORIGINAL CONTENT SERIES

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GLOBAL MARKETING

REDCON1 IS THE OFFICIAL ACTIVE NUTRITION & SUPPLEMENT PARTNER OF THE PFL

THIS MULTI-YEAR PARTNERSHIP IS IMPORTANT AS IT ALIGNS REDCON1 X WALMART WITH THE 575 MILLION+ FANS

HOW THIS BRINGS VALUE TO WALMART - BROADCAST ON ESPN MAIN AND SIMULCASTED ON ESPN+ - INCLUSION OF WALMART IN 1 COMMERCIAL PER SHOW - INCLUSION OF WALMART SPECIFIC PRODUCTS DURING FIGHTER LOOK-INS THE PROFESSIONAL FIGHTING LEAUGE (PFL) PFL’S AUDIENCE DIRECTLY OVERLAPS REDCON1’S CONSUMER SET WITH 70% BEING MALE AND 48% BLUE COLLAR. THE PFL HAS THE YOUNGEST PROFESSIONAL SPORT AUDIENCE COMPARED TO ANY OTHER MAJOR U.S. SPORTS PROPERTY. THE MEDIAN AGE OF FANS WATCHING PFL IS 38 YEAR OLD MEDIUM AGE WITH 45% BETWEEN THE AGES 18-34 (MILLENNIALS + GEN Z).

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GLOBAL MARKETING

TECHNOLOGY DRIVEN OUT OF HOME ADVERTISING

HOW THIS BRINGS VALUE TO WALMART REDCON1 HAS DEPLOYED A YEAR LONG FLEET OF FULLY WRAPPED SEMI-TRUCKS IN KEY METROPOLITAN CITIES TO DRIVE REPETITIOUS BRAND AWARENESS AND THE EASE OF LOGISTICAL AVAILABILITY AT WALMART. THIS WILL ENSURE THAT BOTH SEASONED INFLUENCERS AND

CLICK TO WATCH VIDEO

NEW-TO-MARKET SEEKERS THINK OF WALMART AS A KEY FIRST DESTINATION FOR PREMIUM SUPPLEMENTS.

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REDCON1 ECOSYSTEM

GLOBAL SPHERE OF INFLUENCE WITH A CO-BRANDED PRESENCE ON ALL MAJOR PLATFORMS

WALMART IS ALREADY THE TRUSTED NEIGHBORHOOD STORE FOR EVERYTHING FROM ACTIVE NUTRITION TO GROCERY TO PET AND BABY. AS MORE DIGITAL CHANNELS EMERGE

CLICK TO WATCH VIDEO

REDCON1 WILL ENSURE WALMART IS INCLUDED IN OUR DIGITAL FIRST STRATEGY FROM TIKTOK TO YOUTUBE.

HOW THIS BRINGS VALUE TO WALMART REDCON1 AND WALMART MUST REMAIN TOP OF MIND TO BOTH SEEKERS AND INFLUENCERS BY REACHING CONSUMERS ACROSS THE FRAGMENTED DIGITAL LANDSCAPE WITH CLEAR, SUCCINCT MESSAGING. REDCON1 WILL ENSURE THAT OUR BRAND AND PRODUCT MARKETING HAVE A PRESENCE ON ALL MAJOR PLATFORMS BUT ALSO ENSURE THE FORMAT OF EACH POST OR UPDATE MATCHES WHAT IS NEEDED BY THESE INDIVIDUAL CHANNELS.

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REDCON1 ECOSYSTEM

CONNECTING THE COMMUNITY | MR OLYMPIA + BODYBUILDING EVENTS

REDCON1 IS THE LARGEST ECONOMIC SHOW SUPPORTER OF PROFESSIONAL BODYBUILDING IN THE UNITED STATES. SPONSORING MORE AMATEURS AND PROFESSIONAL SHOWS THAN ANY OTHER COMPANY, WE CAN INCLUDE “AVAILABLE AT WALMART” IN OUR PRODUCT SAMPLING BOOTHS TO BRING AWARENESS THAT WALMART HAS A ROBUST SPORTS NUTRITION ASSORTMENT. 25

REDCON1 ECOSYSTEM

CONNECTING THE COMMUNITY | FITCON

FITCON® ENCOURAGES EVERYONE TO FIND THEIR FIT. IT DOES NOT MATTER WHETHER IT IS POWERLIFTING, CROSSFIT, BODYBUILDING, ROLLER DERBY, OR EVEN AXE THROWING. WE ARE ADVOCATES FOR PEOPLE TO FIND AN ACTIVITY THEY LOVE DOING, AND DO IT EVERY DAY.

OUR GOAL IS TO PROVIDE AN EVENT THAT SHOWCASES A VARIETY OF SPORTS AND FITNESS, ALL IN ONE VENUE. BE ACTIVE, PUSH YOURSELF BOTH MENTALLY AND PHYSICALLY, AND LOVE LIFE.

AS THE MULTI-YEAR TITLE AND PRESENTING SPONSOR OF FITCON WE WILL BE ABLE TO INCLUDE KEY MESSAGING X

THROUGHOUT THE EVENT DISPLAYING WALMART AS AN OFFICIAL DESTINATION OF REDCON1 HELPING TO ASSOCIATE WALMART AS A PREMIER SUPPLEMENT SHOPPING DESTINATION WITH A FAST-GROWING MULTI-STATE FITNESS EVENT.

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SPHERE OF INFLUENCE

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REDCON1 ECOSYSTEM

GLOBAL SPHERE OF INFLUENCE WITH THE INDUSTRY’S LARGEST GLOBAL INFLUENCER COMMUNITY

WITH A COMMUNITY OF 30,000+ TIER OPERATOR BRAND AMBASSADORS THAT PROVIDE REDCON1 BOOTS ON THE GROUND TO SUPPORT RETAIL PARTNERSHIPS. OUR TIER OPERATOR TEAM OFFERS IN-STORE SAMPLINGS AND PRODUCT DEMOS AS WELL AS SHARING PRODUCT UPDATES AND AVAILABLE AT WALMART THROUGH THEIR SPHERE OF INFLUENCE. 28

REDCON1 ECOSYSTEM

INCLUSION OF WALMART IN CONTENT CREATION WITH TRUSTED ATHLETES AND BRAND AMBASSADORS

CLICK TO WATCH VIDEO WITH TRUSTED WORLD-CLASS ELITE ATHLETES AND A-LIST BRAND AMBASSADORS INCLUDING WALMART IN THEIR CONTENT AS A KEY DESTINATION TO PICK UP PREMIUM SPORTS NUTRITION, IT WILL HELP CONTINUE TO ESTABLISH WALMART AS A KEY DESTINATION FOR ACTIVE NUTRITION AND SUPPLEMENTS THROUGH CUSTOM ASSETS CREATED FOR SOCIAL MEDIA CONTENT. 29

REDCON1 ECOSYSTEM

GLOBAL SPHERE OF INFLUENCE ON SOCIAL MEDIA

ONE INQUIRY CREIGHTON HAD IN OUR LAST MEETING WAS HOW TO INCLUDE WALMART IN OUR SOCIAL MEDIA LIKE THE VITAMIN SHOPPE AND GNC. WE'RE PROUD TO INFORM YOU THAT WE WILL INCLUDE WALMART IN ALL PREMIER PARTNER LOCATIONS INCLUDING IN OUR UNIVERSAL SOCIAL MEDIA READYLINK TREE ENSURING CONSUMERS ARE ALWAYS 1 CLICK AWAY FROM WALMART.COM. 30

REDCON1 ECOSYSTEM

GLOBAL SPHERE OF INFLUENCE ON OUR WEBSITE

CLICK TO VIEW

WE HAVE SIMPLIFIED THE MESSAGING WHILE PROVIDING GREATER PRODUCT INFORMATION TO HELP SEEKERS AND INFLUENCERS QUICKLY IDENTIFY THE PRODUCTS THAT BEST ALIGN WITH THEIR INDIVIDUAL GOALS. WITH THE REBRANDED WEBSITE EXPERIENCE, WE'RE PROUD TO FEATURE WALMART ACROSS OUR MOST IMPORTANT PAGES; HOME PAGE, PRODUCT CATEGORY PAGES, AND PRODUCT DISPLAY PAGES. THE WEBSITE AVERAGES BETWEEN 4-9 MILLION USERS PER MONTH. 11

WEEK 30 RESET RECOMMENDATIONS

INFORM INFLUENCERS AND EDUCATE SEEKERS

MRE FAMILY INTRODUCE TOP TWO FLAVORS OF MRE LITE POWDER (PERFORMANCE NUTRITION) FUDGE BROWNIE AND VANILLA EXPAND STORE COUNT ON BARS TO BEST SELLING “BAR” STORES (LIFESTYLE NUTRITION) WATCH SALES ON NEW MRE RTD’S SHIPPING ASAP- ADJUST STORE COUNT AS NECESSARY (LIFESTYLE NUTRITION)

PREWORKOUT FIRST TO MARKET WITH TW RTD 4PK (PERFORMANCE NUTRITION) FREEDOM AND PINK LEMONADE INTRODUCE NON-STIM PRE-WORKOUT BIG NOISE (PERFORMANCE NUTRITION) STRAWBERRY KIWI AND BLUE LEMONADE

RECOVERY AND HYDRATION ONE BREACH FLAVOR AND ONE CANTEEN FLAVOR (PERFORMANCE NUTRITION) FREEDOM AND BLUE RAZZ

WEIGHT LOSS AND MUSCLE BUILDING INTRODUCE RC1 BEST SELLERS FROM SPECIALTY (PERFORMANCE NUTRITION) DOUBLE TAP- STRAW/MANGO L-CARNITINE- RAINBOW CANDY

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