Tibi Capsule Collection

TABLE OF CONTENTS

I.

Company Overview

VI.

Collection

II. History VII. Tech Packages III.

Customer Profile

IV. V.

VIII.

Unit Assortment Plan

Collection Inspiration

IX.

Manufacturers

Fabric Collection

X.

Advertising Campaign

COMPANY OVERVIEW

“I love fashion. I love beautiful things that are well made, with rich and luxurious fabrics. I’m passionate about art, music, modern architecture, and all things chic. And I think the girls of Charlie’s Angels were possibly the chicest on earth. I worship Charlotte Rampling, Jane Birkin and Lauren Hutton. I think women should dress in a way that’s effortless but never lazy. And nothing is sexier than a woman in a long dress with flats. I love it when I see an individual’s personal style reflected in the way they dress. And I always think a woman should dress in contradictions – youthful and sophisticated, masculine and feminine, bold and muted colors.”

HISTORY

Tibi partners with Lane Crawford.

Other American retailers want

Tibi moves back to the U.S. and

the collection of printed silk

raises the price point to relocates to a loft space in Amy Soho,

scarf skirts.

1998

The Amy raises the price point to“advanced contemporary”.

Femininity was the last New York. contemporary”. middle Tibi partners with Lane Crawford, ground that’s occupied by “advanced The of the puzzle, which came Tibi moves back to the U.S. Tibi partners with LaneAmerican Crawford, retailers want the other middle ground that’s occupied

by Phillip Lim, Acne, Isabel Marant, in the spring 2014 coll Tibi moves back to theand U.S.relocates to a loft space other American retailers wantof theprinted silk Acne, Phillip Lim, Isabel Marant, collection "That was forwide-open us when the r Carven — it's a really and scarf relocates to a loft spacein Soho, New York. collection of printed silk scarfskirts.

Carven — it's a really wide-open was complete," she in Soho, New York. territory.

2000 skirts. territory.

2000 2000 1998 2010 2014

1998

1997 Smilovic creates the first Tibi collection

1997

Smilovic creates the first 1997 creates the first Tibi collection inSmilovic Hong Kong with Octavia Tibi collection in Hong Hyland.

Kong with Octavia

Hyland.

2010

2001 to 2009

2012

2001 to 2009 Smilo 2 2001 to2012, 2009 Spring Smilovic enlisted the help Printed silk scarf skirts, launch bran Spring of blogger Elin Kling — "the epitome of 2012, Smi Printed silk scarf skirts, launch the brand alongside feminine, adva clean" — to style a minimalist collection of blogger Elin butKlm print-loving competitorsthe likebrand alongside feminine, devoid of prints for the first timeclean" in the — to style a aside Milly and Rebecca Taylor.

Printed silk scarf print-loving competitors likeskirts brand's history.launch devoid of prints husbf Milly and Rebecca Taylor.

the brand alongside feminine,

in Hong Kong with

print-loving competitors like

Octavia Hyland.

Milly and Rebecca Taylor.

brand

Amy raises the price point to

Femininity was the last piece of

“advanced contemporary. The

the puzzle, which came together

middle ground that’s occupied

in to the spring 2014 collection.

Amy raises the price point Femininity was the last piece “advanced contemporary”. The of the puzzle, Phillip Lim, Isabel “That was for us when thewhich came together Tibi partners by withAcne, Lane Crawford, middle ground that’s occupied by in the spring 2014 collection.

Tibi moves back to the U.S. other American retailers want the Acne, Phillip Lim, Isabel Marant, "That was for us when Marant, Carven -- it’s a really rebranding was complete,” she the rebranding and relocates to a loft space collection of printed silk scarf Carven — it's a really wide-open was complete," she said. in Soho, New York. skirts. wide-open territory.” said.

Amy raisesterritory. the price point to Amy raises theFemininity price point tothe last piece Femininity was the last piece 2000 was 2014 1998 2010 “advanced contemporary”. The “advanced contemporary”.

The came together of the puzzle, which of the puzzle, which came together Tibi partners with Lane Crawford, Tibi partners with Lane Crawford, middle ground that’s occupied middle by ground that’s by collection. in the spring 2014 collection. in theoccupied spring 2014 Tibi moves back to the U.S. Tibi moves back to the U.S. other American retailers wantother the American retailers want the 2010 2014 Acne, Phillip Lim,was Isabel "That for Marant, us when the rebranding "That was for us when the rebranding and relocates to a loft space and relocates toAcne, a loft Phillip space Lim, Isabel Marant, collection of printed silk scarfcollection of printed silk scarf Carven Carven — it's a really waswide-open complete," she said. was complete," she said. in Soho, New York. in Soho, New York. — it's a really wide-open skirts. skirts. territory. territory.

1998 1997

Smilovic creates the first Tibi collection in Hong Kong with Octavia Hyland.

1997

Smilovic creates the first Tibi collection in Hong Kong with Octavia Hyland.

1998

2000

2000

2001 to 2009

2010

2010 2012

2014

2014

2016

Smilovic continues to keep the Spring 2012, Smilovic enlisted the help Printed silk scarf skirts, launch brand a private company in the of blogger Elin Kling — "the epitome of the brand alongside feminine, advanced contemporary market, clean" — to style a minimalist collection 2012 but moved print-loving competitors like 2016away from all investors devoid of prints for the first time in the aside from herself and her Milly and Rebecca Taylor. history.

2016 2001 to 2009 2001 to 2009brand's 1997 husband. 2016 2012 2012 Smilovic continues to keep theSmilovic continues to k Smilovic creates the first 2012, Smilovic enlistedSpring the help 2012, Smilovic enlisted thecontinues help Spring 2012, Smilovic tobrand keepathe Printed silkenlisted scarf skirts, launchPrinted silkSpring scarf skirts, launch brandSmilovic a private company in the private compan Tibi collection in Hong of blogger Elin Kling — "the epitome of blogger of Elin Kling — "the epitome of the brand alongside feminine, the brand alongside feminine, advanced contemporary market, advanced contemporar Kong with Octavia the help of blogger Elin Kling -clean" — to style a minimalist collection clean" — to style a minimalist brandcollection a private in theaway from a but moved away from allcompany investors but moved Hyland. print-loving competitors like print-loving competitors like devoid of prints for the first time devoid in theof prints for the first time in the aside advanced from herselfcontemporary and her aside from herself and “the epitome ofMilly clean” to styleTaylor. Milly and Rebecca Taylor. and--Rebecca brand's history. brand's history. husband. husband.

a minimalist collection devoid

of prints for the first time in the brand’s history.

market, but moved away from

all investors aside from herself and her husband.

CUSTOMER PROFILE

SEX

AGE

CLASS

Female

25 to 40

Upper Middle Class

EDUCATION

INCOME

College

$65,000 +

Well-Traveled Cuisine Connoisseur Eye for Timeless Design Admirer of Contemporary Coffee Shops

Blair AGE | 40 INCOME | $250,000 CAREER | Interior Designer DEGREE | Undergraduate From Parsons MARITAL STATUS | Married With One Child PLACE OF RESIDENCE | Westchester, New York FAVORITE COFFEE DRINK | Americano HOBBIES | Shopping

Magazine Lover

Weekend Trips To The Hamptons

Jessica AGE | 35 INCOME | $90,000 CAREER | Retail Buyer DEGREE | Undergraduate From Yale MARITAL STATUS | Single PLACE OF RESIDENCE | Paris, France FAVORITE COFFEE DRINK | Cappuccino HOBBIES | Reading

Visiting Museums Ski Trips To Murren, Switzerland

Rose AGE | 30 INCOME | $80,000 CAREER | Trend Forecaster DEGREE | Undergraduate From Columbia MARITAL STATUS | Long-Term Relationship PLACE OF RESIDENCE | West Village, New York FAVORITE COFFEE DRINK | Black HOBBIES | Cooking

Volunteering Weekend Trips To Nantucket

Julia AGE | 25 INCOME | $65,000 CAREER | Publicist DEGREE | Undergraduate From Berkley MARITAL STATUS | Engaged PLACE OF RESIDENCE | San Francisco, California FAVORITE COFFEE DRINK | Vanilla Latte HOBBIES | Yoga

Sailing

Napa Valley Wine Tasting Trips

COLLECTION INSPIRATION

FABRIC COLLECTION

Silk

Silk

Cotton Twill

Silk

Stretch Cotton

Cotton Twill

Cotton Twill

Satin

Denim

COLLECTION

TECH PACKAGES

COMPANY Tibi INFORMATION Style:

#1

Description:

Blouse

Care:

100% Cotton, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Dark Blue

#539C

Black

#C

Light Blue

#P112-1U

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

26"

27"

28"

29"

30"

31"

32"

COMPANY Tibi INFORMATION Style:

#2

Description:

Pants

Care:

100% Cotton, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Black

#C

Dark Blue

#539C

Denim

#539C

MEASUREMENTS 0

2

4

6

8

10

12

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

35"

36"

37"

38"

39"

40"

41"

COMPANY Tibi INFORMATION Style:

#3

Description:

Cami

Care:

100% Silk, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1

Green

#2410CP

#2

Pink

#131520

White

#114201TPX

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

19"

20"

21"

22"

23"

24"

25"

COMPANY Tibi INFORMATION Style:

#4

Description:

Skirt

Care:

100% Silk, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Green

#2410CP

Pink

#131520

White

#114201TPX

MEASUREMENTS 0

2

4

6

8

10

12

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

34"

35"

36"

37"

38"

39"

40"

COMPANY Tibi INFORMATION Style:

#5

Description:

Blouse

Care:

100% Cotton, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Dark Blue

#539C

Black

#C

Light Blue

#P112-1U

White

#114201TPX

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

26"

27"

28"

29"

30"

31"

32"

COMPANY Tibi INFORMATION Style:

#6

Description:

Skirt

Care:

100% Satin, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1

Black

#C

#2

White

#114201TPX

MEASUREMENTS 0

2

4

6

8

10

12

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

26"

27"

28"

29"

30"

31"

32"

COMPANY Tibi INFORMATION Style:

#7

Description:

Dress

Care:

100% Silk, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Green

#2410CP

Pink

#131520

Light Blue

#P112-1U

White

#114201TPX

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

50"

51"

52"

53"

54"

55"

56"

COMPANY Tibi INFORMATION Style:

#8

Description:

Cami

Care:

100% Cotton, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Green

#2410CP

Pink

#131520

White

#114201TPX

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

19"

20"

21"

22"

23"

24"

25"

COMPANY Tibi INFORMATION Style:

#9

Description:

Pants

Care:

100% Cotton, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Dark Blue

#539C

Black

#C

Light Blue

#P112-1U

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

26"

27"

28"

29"

30"

31"

32"

COMPANY Tibi INFORMATION Style:

#10

Description:

Jumpsuit

Care:

100% Silk, Professional Dry Clean Only

Grading:

1"

Tolerance:

0.5"

DELIVERIES #1 #2

Green

#2410CP

Pink

#131520

Light Blue

#P112-1U

MEASUREMENTS 0

2

4

6

8

10

12

Chest

32"

33"

34"

35"

36"

37"

38"

Waist

25"

26"

27"

28"

29"

30"

31"

Hip

35"

36"

37"

38"

39"

40"

41"

Length

22"

23"

24"

25"

26"

27"

28"

UNIT ASSORTMENT PLAN Units

Units

Units

Retail

Retail

Cost

Cost

Margin $

Margin %

Style # Description

%

Total

/6

Per Unit

Total

Per Unit

Total

1

Blouse

10%

500

50

$245.00

$122,500.00 $98.00

$49,000.00

$147.00

60%

2

Pants

15%

750

113

$295.00

$221,250.00 $118.00

$88,500.00

$177.00

60%

3

Cami

15%

750

113

$225.00

$168,750.00 $90.00

$67,500.00

$135.00

60%

4

Skirt

5%

250

13

$550.00

$137,500.00 $220.00

$55,000.00

$330.00

60%

5

Blouse

10%

500

50

$265.00

$132,500.00 $106.00

$53,000.00

$159.00

60%

6

Skirt

10%

500

50

$350.00

$175,000.00 $140.00

$70,000.00

$210.00

60%

7

Dress

5%

250

13

$695.00

$173,750.00 $278.00

$69,500.00

$417.00

60%

8

Cami

15%

750

113

$235.00

$176,250.00 $94.00

$70,500.00

$141.00

60%

9

Pants

10%

500

50

$495.00

$247,500.00 $198.00

$99,000.00

$297.00

60%

10

Jumpsuit

5%

250

13

$625.00

$156,250.00 $250.00

$62,500.00

$375.00

60%

100%

5,000

MANUFACTURERS

JIAXING SENCHUANG FASHION CO. LTD. Location | Zhejiang, China Specialty | Cotton, Spandex, Silk

CENTURY DISTRIBUTION SYSTEMS INC. Location | Hong Kong, China Specialty | Satin

ADVERTISING CAMPAIGN

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Camila Yerovi Madeline Larrabee Ryan Castelli