ROC GROTESK

Roc Grotesk ExtraWide Heavy

The typeface used for branding is ROC GROTESK in all of its forms. Roc Grotesk was chosen for its vast selection of weights and widths, allowing for a wide range of expression.

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

1234567890!@/#$%^&*()

Roc Grotesk Condensed Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 !@/#$%^&*()

Roc Grotesk Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 !@/#$%^&*()

The choice was made to create an iconic logotype - one that represents the tenacity, sustained evolution, and think-outside-the-box attitude of AVANTGUARD. Derived from Roc Grotesk, the variable type creates a sense of motion, of progress, of pushing forward. It also represents experimentation, with bold, all-caps letterforms to literally represent the boldness of the company.

Light To Bold

And Narrow To Wide

BLACK & WHITE LOGO + RATIOS

Variations

Designers should prioritize the use of the STANDARD logo. In extreme cases, designers my use the STACKED variant of the AVANTGUARD Records logo. The TRUNCATED variant can be used as a decorative pattern.

Standard

Stacked Truncated