Rammagerðin

Skólavörðustígur 12, Harpa, Kringlan

Rammagerðin truly celebrates Icelandic design. Whether you’re in the market for a vibrantly-coloured wool blanket, striking ceramics, oneof-a-kind candle holders or artisanal beauty products infused with plants foraged in Icelandic nature, you’ll find it at Rammagerðin. What’s more, Rammagerðin doesn’t simply stock Icelandic design, they support and work with designers on collaborative products and special releases.

Runners-up

Our Best Goddamn Store also takes the cake as Best Fashion Boutique. We’d wear nothing but the designs they stock if we had it our way, but on our Grapevine salary we’ll settle for working a few pieces into our wardrobe here and there. The Icelandic designs at KIOSK are all so unique and special, you’ll be making a statement in them no matter the occasion. Plus, it’s not unlikely that the person in the store looking after you is the same person who designed the silk pant set you’ve been ogling for months and are finally buying.

Góði hirðirinn

We'll soon see...

“Inexpensive, sustainable, humanitarian aid and a treasure hunt all in one,” is how one panellist summed up beloved second-hand store Góði hirðirinn. It’s a place where you can find anything you could imagine and a whole bunch of other things you didn’t even know you needed. It’s an adrenaline rush in a shopping trip and it’s all fuelled by Sorpa. We’re standing by (and saving up) while they relocate to their new and bigger location.

Previous Winners

2022: Yeoman

2021: Kiosk

2020: Fischer

Epal

Laugavegur 7, Skeifan 6, Kringlan

If you’re looking to capture that Scandi aesthetic in your home, look no further than Epal. This design mecca, with locations on Laugavegur and in Skeifan and Kringlan, has all the timeless classics from Nordic masters and the hottest pieces from Icelandic designers. “The range of what Epal carries is really what sets it apart,” one panellist said. “I can buy a kid's water bottle (a very nice one) and a 200.000 kr. dining chair in the same trip.” As for those prices, another panellist recommends keeping an eye out for Epal’s very worthwhile sales events.

Andrá

Laugavegur 16

Andrá was a breath of fresh air when it landed on Laugavegur a few years ago. “All the pieces are so beautifully curated, it feels like having a personal shopper,” said one panellist. Whether you’re shopping for an every day (though elevated) t-shirt and jeans look or something to make a splash on a night out, you’ll find that special something at Andrá.

Mikado

Online

Bear with us here, because Mikado isn’t currently a brick and mortar shop for you to visit. They’re between digs, but their webshop is wide open for local and international shoppers to benefit from Mikado’s impeccable curation. Whereas the other shops on the list are Scandi, Mikado is Japandi, stocking wares of Japanese and Scandinavian aesthetics that highlight just how beautifully the two sensibilities complement each other. Plus, they have some truly whimsical items for sale. Do we need a knife shaped like a whale? No. Are we getting one? Yes.

Previous Winners

2022: Rammagerðin 2021: Rammagerðin 2020: Akkurat (RIP)

Yeoman

Laugavegur 7

The patron saint of Icelandic fashion, Hildur Yeoman is known for her dreamy patterns, lush textures, spacey body-cons, and beautiful tailoring. Walking into her Laugavegur storefront feels like walking into an art gallery, with every suspended dress the masterpiece of a great artist. Buying a Yeoman creation is an investment in your closet's longevity — it just never goes out of style.

Previous Winners

2022: Andrá

2021: Yeoman

2020: Kvartyra No49 (RIP)