Ruth Eckerd Hall 2020 Annual Report

Ruth Eckerd Hall ANNUAL REPORT FISCAL YEAR 2020

LETTER FROM THE PRESIDENT & CEO On March 1, 2020, all indicators pointed to a banner year with strong

ticket sales, wider education reach, a beautiful expanded facility, and the on-track final phase of a capital campaign (to refurbish the auditorium and build endowment). Two weeks later, our doors closed

in cooperation with public health measures. By July our staff of 310 was reduced to 50 essential positions, each accepting a 20%-30% pay cut while we continued to provide critical health insurance for our

furloughed team members. Concerned for our community and the future, we felt our way.

Over the months, our “what” and “how” to serve changed but not the

quality, delivered with caring customer service. We offered online

experiences, limited reduced capacity concerts, and spaces repurposed into virtual labs to stream to our students. Moreover, we were honored

to join our resources with community initiatives by establishing a

drive-through site for food distribution, COVID-19 testing, and flu vaccinations.

The impact on our programs and services continues to be devastating

with a 93% drop in earned revenue and a 50% drop in contributions.

In a landscape where arts organizations around the globe struggle to

survive, we are confident that while our wounds are deep, they will

heal. We are grateful to those partners who continue to financially

support us during this time. Clearly, their generosity comes from a commitment to our mission and its future.

Susan M. Crockett President & CEO

P.S. What follows is a simple report for a not so simple year.

BEFORE MARCH 15, 2020 Ruth Eckerd Hall ranked #5 world-wide* Nancy and David Bilheimer Capitol Theatre ranked #3 world-wide* 268 events served 206,625 guests Celebrated the Grand Opening of 6,000 square feet of additional public space Over 50 Young Artists entertained audiences in the Kate Tiedemann and Ellen Cotton Cabaret Theatre before the main show Provided Arts Education to 15,920 students at 12 community sites Capital Campaign gifts totaled $25M of the $34M goal for renovation and sustainability *According to Pollstar’s 12-month report for capacities under 2,500 and 800 through November 2020.

AFTER MARCH 15, 2020 New Cabaret Series featured national recording artists in 20 socially-distant concerts for small groups Online Programs included concerts, contests, video tours, star-hosted readings, workshops, scholarship competition even a talent show!

Faculty produced the Summer Teen Musical of Oklahoma via virtual auditions and private recording sessions Teaching Artists continued working with both public and private schools providing in-person and virtual instruction Health Initiatives included new sanitation protocols, temperature screening, contactless beverage service, and installation of an air purification system Implemented Food Distribution to families in need in partnership with the the Salvation Army COVID Testing and influenza vaccination site created in cooperation with BayCare, the City of Clearwater and Pinellas County Launched the Recovery Fund Estimated Pandemic Impact of $15M on the organization

FISCAL YEAR 2019 – 2020 REVENUE & SUPPORT Programming Events & Rentals

$8,514,337

Fundraising $5,169,425 Education

$194,088

Other $3,582,387 Total Revenue & Support * EXPENSES

Programming Events & Rentals

$17,460,237 $9,938,686

Fundraising $825,330

Education $617,910

Operations $4,076,509 General & Administrative

$970,107

Other $180,710

Depreciation $1,517,957 Total Expenses

$18,127,209

*Includes Payroll Protection Program Grant and unrealized endowment gains

Ruth Eckerd Hall, Inc. is a registered 501(c)(3) not-for-profit; Federal Tax ID #59-1803628. Ruth Eckerd Hall, Inc. Florida Registration #CH1562 receives 100% of all contributions.

Financial report period 10/1/2019 - 9/30/2020

CHANGING LIVES THROUGH THE ARTS We are deeply grateful for our friends who continued their support

during our most challenging year – our donors, patrons, volunteers, sponsors, and community partners.

Your patience, kindness,

membership renewals, and contributions to the Recovery Fund ensured

our future. We also wish to thank those serving the public at the city, county, state and federal level for their leadership and advocacy.

BOARD OF DIRECTORS Michael D. Bollenback, Chair Ray Bouchard, Vice-Chair

William Selvidge, MD, Treasurer Debbie White, Secretary

Barry Alpert, Chairman Emeritus Adam Abelson

Terry Deeb

Paul Phillips, MD

Tom Free

Charlie Rutz

Zebbie Atkinson IV

Beth England

Philip K. Beauchamp

Jealixson Jean-Simon

Brian Aungst, Jr.

Glenn Bergoffen* Earle S. Cooper Joyce Cotton

César A. Lara, MD Laura Maiocco

Scott McLaren

Chuck Riggs

John Simmons* Glenn Waters* Tracy West

*Term ended 2020

A D M I N I S T R AT I O N Susan M. Crockett, President & CEO Bobby Rossi, EVP, Entertainment Megan Brennan, VP, Marketing

Suzy Delaney, VP, Development Sarah Prout, VP, Finance

Sharon Reid-Kane, VP, Education & Community Engagement