ISSUE 42 - 2018
HOW TO BOOST YOUR FACEBOOK PRESENCE TAKE GREAT INSTAGRAM PHOTOS WITH THESE SIMPLE TIPS
Designing the next big step for your small business There’s a lot involved in taking your business to the next level — from financing expansion and improving cash flow, to marketing services and transition planning. You’ll find the ideas and solutions you need to grow your business at wellsfargoworks.com. Let’s get started. Visit your local branch or find a time that works for you at wellsfargo.com/appointments.
© 2018 Wells Fargo Bank, N.A. All rights reserved. IHA-23200
Express Your Style. Personalize your dream ring.
* * New or Non-Insured Patients Only *with this ad
Voted BEST Pediatric Dental Clinic 8 years in a row by the Russian Speaking Community of California. Voted #1 Dentist for Red Tricycle’s 2011, 2012, & 2013 Totally Awesome Awards, BEST Parents’ Press 2015, & Hulafrog’s 2018 Most Loved Pediatric Dentist! Named “Exceptional Dental Office in Infection Control and Safety” by Tom Terry Seminars. Owned and Teamed by Top Board Certified Specialists and General Dentists for Children!
Polina Actual Patient at Natomas
ARDEN OFFICE 1580 Howe Ave Sacramento, CA 95825 (916) 529-4974
NATOMAS OFFICE 4150 Truxel Rd, Ste B Sacramento, CA 95834 (916) 515-0005
Serving Infants, Children and Young Adolescents, Including Those with Special Needs!
YUBA OFFICE 871 Gray Ave, Ste B Yuba City, CA 95991 (530) 763-3222
LINCOLN/ROSEVILLE 2295 Fieldstone Dr, Ste 110 Lincoln, CA 95648 (916) 587-4040
CONTRIBUTORS ON THE PHOTO: 1. Daria Kotserubov, Director of Operations 2. Vlad Kotserubov, Production Manager 3. Sergey Ivannikov, Publisher 4. Eugene Panchenko, Lifestyle Photographer 5. Margret Okunev, Technical Editor 6. Olga Ivannikov, Editor-in-Chief 7. Ivan Gerassimenko, Distribution Manager 8. Igor Ilyenko, Studio Photography 9. Olha Melokhina, Editorial Photography 10. Anya Astapova, Creative Director 11. Andrey Stypin, Event Photography 12. Olga Garicichina, Assistant Editor 13. Igor Alatortev, Contributor
BEHIND THE SCENES: Sergey Kotserubov, VP Marketing Angelica Strijaous, Marketing Director Lyudmila Borisova, Advertising Manager Sam Samadhana, District Manager Elena Tyukayenko, Community Liaison Oleg Ivannikov, Graphic Designer Dilshot Ahmedov, Graphic Designer Olga Gladysheva, Graphic Designer Anton Melentiev, Graphic Designer Maksim Fedyakin, Graphic Designer Evgeniy Verbitskiy, Graphic Designer Ludmila Antonysheva, Contributor Alessandra Ensch, Contributor Lika Emelyanova, Contributor Moses Strizhaus, Contributor Elizabeth Almonte, Contributor Tia Gemmell, Photographer Albina Mingaleeva, Photographer Uliana Story, Videographer Debbie Cunningham, Proofreader David Henderson, Esq., Attorney at Law
photo by: Igor Ilyenko | CoolStyle.us Russian Time Magazine is published by Russian American Media, Inc. Though Russian Time Magazine team uses its best efforts to ensure the accuracy of the information it publishes; it is not possible to ensure that all information provided within this magazine is entirely accurate and up-to-date. Russian American Media, Inc. accepts no responsibility for inaccuracies, errors or omissions with information and/or advertisements contained herein. www.RussianAmericanMedia.com ÂŠ 1997 - 2018 Russian American Media, Inc. All rights reserved. May be reproduced or transmitted with the written permission of the Publisher. Publisher Headquarters: Russian American Media | 1851 Heritage Ln, Ste 141, Sacramento, CA 95815 | 916-299-1777 | www.RussianTimeMagazine.com
ON THE COVER: Cooper Phillip, Singer, Recording Artist, Elite Vocal Coach @cooperphillip www.cooperphillipmusic.com
Creative Director: Anna Astapova Russian American Media @russiantimemagazine Photo by: Xenia Leo Studio @xenialeo Photoset: Apartment 38 @apt_38 Makeup by: Audry-Anna Rawich @aud.mua
IN THIS ISSUE 10 SECRETS SPOTS TO SEE IN SEATTLE
Step off the beaten path and join a designated Seattleite for a tour of the hidden gems of the Emerald City.
Learn how to make restaurant-style ribs at home from the executive chef of the best BBQ place in town!
Five time Emmy Award winning TV producer and host Mark S. Allen takes a role behind the camera.
A TICKET TO COLLEGE
YOUR FIRST 1,000 FOLLOWERS
These days only 10% of your friends get to see your posts on Facebook. Find out how to increase your page activity up to 50%!
LOOK GREAT ON INSTAGRAM
How to increase your child’s chances of getting into a college of their choice on a scholarship!
A social media influencer and a popular Bay Area photographer shares a few simple secrets of taking great Instagram photos.
FORMULA X AUTOCROSS
THE BIG SCORE
Champion Rally Cross Driver from Tashkent introduces EuropeanStyle Formula X Racing to the United States.
Publisher’s thoughts on the FIFA World Cup 2018, Russian hospitality, politics, and philosophy of the Russian Time Magazine.
FEATURING Enjoy an inspiring Cinderella story of Cooper Phillip, an ambitious Russian beauty who made her childhood dreams of being an aspiring pop artist come true. Find out what the celebrity, TV host, and producer, Mark S. Allen, is up to next (hint, it has everything to do with Hollywood and big screen movies). Read how a new European-style Formula X racing introduced by a Slavic immigrant drew attention of American audience. We hope that you find this issue of Russian Time as hot as California summer!
CA-CERTIFIED USDA CHOICE ANGUS BEEF • US #1 IDAHO RUSSET FRIES ALL SAUCES HOUSE-MADE • PEPPERS PICKLED ON PREMISES ARTISAN BAKED BUNS • LOCALLY SOURCED VEGGIES broderickroadhouse.com
WEST SAC • MIDTOWN • ROSEVILLE • WALNUT CREEK Coming Soon! Folsom • Carmichael • Arden Arcade
Sports exist outside of politics & unify people all over the world!
I, together with the rest of the world, was glued to the TV screen for 20 days watching the developments at FIFA World Cup 2018. Bookmakers have called it the most unpredictable championship in history and the world has looked at the hosting country, Russia, from a different perspective. The world has always associated Russia with vodka, KGB, bears in the streets and negative 40-degree temperatures. Finally, they saw her in an entirely
photo by: Olha Melokhina: olhaphotography.com
different light: friendly people, stunning architecture, gorgeous women and delicious food. This championship has brought people closer and shown that in spite of “politicians’ dirty games”, sanctions, and confrontations, sports are capable of unifying people of the most diverse nationalities, professions and races.
«OH, SPORT! YOU ARE PEACE» Pierre de Coubertin
United States and Russia are two superpowers that have long been competing on the world arena. I truly hope that the heads of these two great countries can follow the example of our sportsmen and learn to play the game of politics in the way that unites our nations and brings the world together. This might be wishful thinking, but I truly believe that we are all players of one big team, and only united, we are able to make our world a better place. That should be our unanimous goal! Sergey Ivannikov Page sergey_ivannikov sergeyivannikov @RAMceo RUSSIAN TIME MAGAZINE
The California State Fair has the purpose of sharing the best of California with the public and make long-lasting memories. Every exhibit you see at the fair highlights some portion of California excellency - from horse racing, vintage car shows, livestock exhibitions, Farm to Glass exhibit to the Forest Center, Camp Smokey, the cavalcade, the Exposition Buildings, and everything in between.
1 Young guests enjoy live interaction with the farm animals at the California State Fair Livestock Demonstration. 2 Governor’s Cup racing California State Fairgrounds Race Track. 3 Live pottery making demonstration. 4 Media personality and ABC 10 news host Mark S. Allen dominates pie eating contest. 5 Albedo Arts Academy & Russian Folk Dance Group “Kalinka” present dance performances. 6 State Fair offered a number of healthy food options along with traditional deep fried fair treats. 7 Classic cars exhibition. 8 Father and son enjoying family time at the fair. 9 State Fair Poppy takes photos with young visitors. 10 Toyota Concert Series on the Golden 1 Stage offered a diverse lineup of musical acts. 11 CHP officer interacts with children. 12 Night view of the State Fair amusement park and CalExpo monorail. 13 Extreme sports entertainment.
RUSSIAN TIME MAGAZINE
Photo credit: CA State Fair
RUSSIAN TIME MAGAZINE
Circus Center’s inaugural Circus Trailblazers Gala honored the one and only Elena Panova, an award-winning aerialist born in Russia, with a fun and fancy night in the elegant and modern Z Space theater. Guests celebrated Elena’s lifetime of innovation and artistic dedication with an evening of fabulous fun. All proceeds benefited Circus Center’s general operations, helping to fulfill their mission of spreading the joy of circus through training, performance, and outreach.
1 Circus Center Executive Director Barry Kendall, Open Mind School Outreach Partner Marina Vaserman, Circus Center Fundraising Gala guests. 2 Big Apple Circus Co-Founder Paul Binder, event honoree Elena Panova with husband and noted circus historian Dominique Jando 3 Fou Fou Ha! San Francisco’s premier Burlesque clown troupe 4 Medical Clown Project Executive Director Calvin Kai with Circus Center Creative Director Steve Smith 5 Fou Fou Ha, Olga Ivannikov, Russian American Media 6 The Circus Trailblazer 2018 Award presented to Elena Panova 7 Circus Center Co-Founders Wendy Parkman and Judy Finelli with husband Gary Thomsen 8 ”The Red Harlequin,” Russian-born juggler Vladimir Tsarkov 9 Circus Center alumnus Matthew Richardson performing on CYR Wheel 10 Vladimir Tsarkov interacting with guests during the Meet & Greet with the gala performers 11 Final line-up of the Circus Center Annual Gala cast 12 Circus Center alumni Elena Sanders performing on aerial straps.
RUSSIAN TIME MAGAZINE
Photo credit: Olha Melokhina Photography
UNLEASH YOUR STYLE RUSSIAN TIME MAGAZINE
The International Kids Festival is an annual event that educates multicultural families about making healthy choices, contributing to a sustainable environment, promoting tolerance and inclusion, and celebrating their heritage. The Festival also showcases forward-thinking leaders and organizations who educate the worldâ&#x20AC;&#x2122;s future leaders - our kids! www.sackidsfest.com
1 An all day stage entertainment program featured 40 different cultures and spotlighted major performing arts and dance studios. 2 Children enjoying a Slot Car Track race, courtesy of the festival exhibitor, Fast Track Hobbies. 3 Disney Pixar promoting Incredibles 2 animated movie release 4 Russian American Media CEO and the festival organizer, Sergey Ivannikov, with the festival vendors. 5 Da Fiesta Event Agency stuff impersonating Anna and Elsa from Frozen take complimentary photos with the event guests. 6 AE Air Jumpers bungee jumping station, courtesy of the Titanic Insurance; the most popular free attraction at the festival. 7 Pulled pork slider from the Back Forty Texas BBQ, the official restaurant sponsor that provided 500 complimentary meals to festival performers and volunteers. 8 Free Rock climbing wall opportunity sponsored by the Childrenâ&#x20AC;&#x2122;s Choice Pediatric Dental Care. 9 Angelica and Larissa Gerasimenko, Angelica Strijaus, Olga Ivannikov, and Vera Kotserubova with Russian American Media, Inc. 10 Exhibitor Nadia Stromko with LSI Credit Solutions holding free credit repair giveaway for the event guests. 11 Festival committee with the event volunteers and performers. 12 Free pony rides provided by the Armando Ponies.
RUSSIAN TIME MAGAZINE
Photo credit: SAndrey Photography
RUSSIAN TIME MAGAZINE
The story of our featured guest, Cooper Phillip, could easily inspire a Hollywood hit movie.
From one of
It has it all; an ordinary, Russian girl from a small, provincial town, with no money or connections, who makes her own way through the hardships and setbacks into the spotlight of the American pop music scene. So here is a preview of the first season of the great Dream Big Series of Karina Cooper, also known as Cooper Phillip.
by Olga Garicichina
Most successful movies have the same basic structure: a good script, a main character of humble origins, and some implausible odds that must be overcome for a happy ending.
RUSSIAN WWW.RUSSIANAMERICANMEDIA.COM RUSSIANTIME TIMEMARKETPLACE MAGAZINE WWW.RUSSIANAMERICANMEDIA.COM
To place your ad, please call at 916-299-1777
a music love affair
MOM, BIG DREAMS, AND MARIAH CAREY Karina knew that she wanted to dedicate her life to music since she was a young girl. Listening to her idol, Mariah Carey, for hours on end and singing along into her hair comb instead of a mic, Karina pictured herself in the limelight on a huge stage performing in front of thousands. Although people were fascinated by her vocal talent, no one took her big dreams seriously. People adored the little starlet, but told her to stick to the Russian pop songs instead of chasing the musical trends from the West. The only person who believed that there were no limits to Karina’s talent was her mother. A violin player herself, she knew that Karina was an incredibly gifted child who had all the chance in the world to become a great singer. Her mother sacrificed all she had to help Karina explore her vocal talents.
MOSCOW, SEVERE DISEASE, DESTINY Her mother’s efforts paid off when Karina was admitted to the Moscow State School of Variety Arts, one of the most prestigious art academies in the nation. It was almost impossible to be accepted there without big money, connections, or a rare talent. “I did not just want to be a good singer, my goal was to be the best,” – that was and always has been Karina’s motivation. But the girl’s dreams were shattered when she was diagnosed with asthma. Plaguing Karina since childhood, asthmatic episodes tormented her for weeks on end; hormonal imbalance caused weight gain, and singing came with more and more effort. It seemed that she had reached the end of her vocal career before it ever began, but after each storm there is a rainbow. At this darkest and the most crucial moment in her life, Karina met Peter Goncharuk, the author of a unique treatment method called Biophonics. We will not torture you with the details of this scientific method, but it was because of Biophonics that Karina was completely cured of her asthma and set about conquering new musical heights with renewed enthusiasm.
NEW YORK, SURVIVAL, BRIGHTON BEACH New York is the city of dreams, a city of success and also a city of broken hopes. Having made up her mind to keep moving and growing, Karina participated in a student exchange program and obtained the coveted J-1 visa. She flew to the World’s Capital – New York! Beckoning with its lights and skyscrapers, she worked 24/7 without a day off. On holidays, she sang in Russian restaurants that were popular on Brighton Beach. Despite her obsession with American classics, Karina had to sing old, Russian pop songs that were trending among the older immigrants in NYC. “It was as if this city was testing me to see what I was made of. But if I have a passion for something, you cannot break me! I was very much aware that my growth and further development were only possible in America.” Having saved up enough money, Karina spent it all on attorney fees and obtained a hard to get O-visa, granted only to people with exceptional talents. RUSSIAN TIME MAGAZINE
LOS ANGELES, FAKE PEOPLE,CHASING A DREAM
The visa is obtained, tickets are purchased, and the main music and movie capitol of the USA, Los Angeles, is welcoming Karina with sunshine, fascinating beaches and palm trees. Like moths to bright lights, talented young men and women are drawn here in pursuit of their dreams. However, most of them get burned and disillusioned in the glamorous cover of this multi-billion dollar industry. During her six years of living in LA, Karina met a few of those people who promised her the world and vowed to help, but they turned out to be nothing but empty words. “You know what the difference is between Russia and USA? In Russia, without talent but with money, one can make their way to the top and gain popularity. In the latter, even with money, one has to have talent to be noticed and helped on the road to success. I have already invested more than $150,000 in myself, but in LA, they would laugh at this amount. My journey has not been easy, but I believe that there is someone watching over me from up above. I know I will achieve my goals as long as I can keep my emotions in balance and be grateful for what I already have!”
CAREER, VICTORY OVER MINDSETS, GOALS
The worst decision a fledgling singer could make is to appear on The Voice or American Idol. They keep inviting me to participate, but once you read their contract, you realize it is slavery in its purest form, not a dream career.
RUSSIAN TIME MAGAZINE
As I was preparing for my interview with Cooper Phillip, I already had a hunch about the crazy rhythm of her life. Her day is planned literally down to the minute. She performs at private concerts and corporate parties for such companies as Pepsi, Verizon, Kaiser, etc. She teaches singing via the web to 26 students whose age’s range from 5 to 50. She is currently recording her new album and is creating ideas for her music videos. She is getting ready for a fall tour through Russia, Ukraine and Europe; however she is keeping the details secret for now. She is basically living it up, but with her explosive energy she could not live any other way. “The hardest part for me turned out to be working on my own character. Every person has their own issues that stand in their way to reach a new level. I am still fighting mine and America has helped me in a number of ways. In this country, anything is possible. The most difficult part, after growing up and living in Russia, is to make my mind really believe in these possibilities and overcome the fear of not realizing my full potential…”
Teaching, for me, is happiness and a source of inspiration, especially when I see my students make substantial progress and help them get rid of asthma or stuttering thanks to my knowledge of Biophonics.
pe FAST TALK
The song you have on repeat?
Would you lay on the beach or exploring the city? Your favorite spice?
A trait you can’t stand in people? Do you believe in karma?
A superstition you believe to be true?
The dumbest song ever to become a hit is… Your weakness?
Who knows you best?
What is your guilty pleasure?
Your favorite shoe brands?
Which motivational speakers inspire you?
True artist must...
Your favorite phrase from the Bible?
Kiss from a Rose by Seal Hands down, exploring the city Pepper
A black cat
Gangnam Style I love to sleep My mom
A fresh baguette with butter and jam YSL, Valentino and Prada Tony Robbins and Gary Vaynerchuk Alter minds and touch hearts “Thou shalt not make yourself an idol”
World-Class Facial Plastic Surgery Our services include:
A-Lift Brow Lift Blepharoplasty Liposuction Fat Transfer Lip Implants Earlobe Revision Renuvion Skin Resurfacing Botox Dermal Fillers Microneedling Chemical Peels And Much More... Restoring beauty is an art. At the Almonte Center, we restore your natural youthful beauty to reflect how you feel on the inside so you will love the way you look.
Specializing in Surgical and NonSurgical Facial Rejuvenation. Call The Almonte Center today to schedule your in-depth, personalized consultation. Dr. Almonte
(916) 771-2062 | DrAlmonte.com | 1420 Blue Oaks Blvd., Suite 100 | Roseville, CA 95747 |
10 by Lika Emelyanova
with expertise from Vitaliy Jenenko
Anyone planning a trip to Seattle knows all about the Space Needle, fresh seafood on the waterfront and the world-famous Pike Place Market. But what about those hidden gems that can make a trip to a new city extra remarkable? Weâ&#x20AC;&#x2122;ve got the Top Ten sights to see in Seattle from a real Seattleite, who knows the city inside and out.
SPOTS TO SEE IN
RUSSIAN TIME MAGAZINE
Snoqualmie Waterfall Snoqualmie Falls is one of the most picturesque and stunning waterfalls in the US. The falls were featured in the popular cult television show, “Twin Peaks”. Snoqualmie Falls is also known as a spiritual place as it gave birth to many legends. You will be delighted with the power and beauty of this waterfall, which is even higher than the well-known Niagara Falls.
The trick is to park on the right side of the road (i.e. opposite from the Salish Lodge Hotel). There is a huge lot on the right side with plenty of parking. Tourists typically try to park in about 10 spaces right in front of the falls, and with over 40,000 daily visitors – it’s a losing bet. Use the large lot on the opposite side of the road and enjoy the relaxing walk over a historic bridge.
6501 Fall City-Snoqualmie Rd. Fall City, WA 98024
Amazon GO Located on 7th Ave. in Seattle, this store is a must-see for those who want to confirm that the future is already here. It is the first and only grocery store in the world that allows customers to purchase products without using a check-out station (cashier). Just download the AmazonGo App and enjoy shopping. Customers are able to literally “grab and go” without having to wait in line to pay. Try their chocolate-almond croissant and delicious ham & brie sandwich!
2131 7th Ave. Seattle, WA 98121
FareStart Restaurant No doubt there are plenty of good restaurants in Seattle, but we chose the best. The FareStart Restaurant is perfect: gourmet food, great atmosphere, friendly staff, and an inspiring story! The FareStart Project started more than 25 years ago and its main goal is to transform homeless people’s lives through food. After their 16 week cooking course, 90% of the adult graduates land jobs. This restaurant creates value for the community and offers a way for everyone to play a role doing something that truly matters.
We decided to try the most popular Thursday-night Guest Chef dinner – where FareStart students work with a famous local chef to produce outstanding meals. If you’ve never been to FareStart, check it out! Enjoy a delicious meal and provide support for your community at the same time!
www.farestart.org 700 Virginia St. Seattle, WA 98101
RUSSIAN TIME MAGAZINE
Seattle 2018 4 Chihuly Garden & Glass
Chihuly Garden and Glass is a visually stunning exhibition! You will appreciate the intricacies of the glass as you delve into this time-consuming art. No two pieces of glass are alike! In addition to viewing the art, you’re invited into their theater to get an understanding of the motivation behind the glass art as well as the eccentricity of the artist. You’re free to take pictures to your heart’s content. They even offer professional photos at no extra charge!
305 Harrison St. Seattle, WA 98109 www.chihulygardenandglass.com
Kerry Park If you’ve ever seen a picture of the Seattle Skyline with the Space Needle in the foreground, chances are it was taken at Kerry Park. Featured in movies, national publications and pretty much every pamphlet highlighting the Emerald City, Kerry Park offers the classic Seattle view for free! You can find your way here via public transit or Uber and it’s well worth the effort to get here. On a clear day, the views of the Space Needle and the downtown skyline, framed by a glistening Mount Rainier in the distance, are totally Instagram-worthy, not to mention simply worth standing there and soaking it all in.
211 W Highland Dr. Seattle, WA 98119
Lake View Cemetry A walk through a cemetery can hardly sound exciting. But, believe it or not, the Lake View Cemetery will impress you not only with its mute beauty, but also with the personalities who rest here: Bruce Lee, Brandon Lee, Princess Angeline, and members of the Denny Party. This is a great place to visit and soaking in the buried history will cause you to reflect on the fact that everything in this world is fleeting…
1554 15th Ave E Seattle, WA 98112
Gas Works Park For newcomers to Seattle, it’s unlike any place they’ve ever seen. For Seattleites, it’s another quirky dot on their city’s map. But it’s known worldwide for its ingenuity and uniqueness. It’s a piece of land designed by architect Richard Haag, surrounded by the waters of Lake Union, with unbeatable views atop its grassy knoll. Richard described his work there as “thinning a forest”, a reflection of how he edited the conglomeration of industrial towers, stacks, pipes, and sheds. This park is a must-see for everyone with its Industrial ruins, water views, grassy hill and unbelievable sunsets!
2101 N Northlake Way Seattle, WA 98103
Ballard Locks The Hiram M. Chittenden Locks, more popularly known as the Ballard Locks, are worth visiting for a number of reasons. A Ballard Locks visit is quintessentially Seattle and is home to the Carl S. English Jr. Botanical Garden — a beautiful, park-like setting and a great escape from the city. Lounge on the grass as you watch the boats go by. The Ballard Locks also feature a visitor’s center with interpretive exhibits and a gift shop. Visiting hours for the locks and the surrounding garden is 7 A.M. to 9 P.M.
Hiram M. Chittenden Locks Lake Washington Ship Canal 3015 NW 54th St.
Rattlesnake Ledge This 2.5 mile hike with scenic views is only about an hour outside Seattle. If you’re taking a trip to Seattle and want to get out of the city to do at least one hike, this is it. It doesn’t take long to reach the top and if the sun is out, the lake is a glimmering, emerald beauty! More pros about this trail: - - - -
Free parking at the bottom near the lake Great trees and greenery all along the trail Cardio, butt and leg workout the whole way Scenic views of the lake and surrounding forests at the top
North Bend, WA 98045
Trip from Seattle to Friday Harbor If you have one day that you can spend out of Seattle, then the whale watching tour to San Juan Island is a must. It’s an entertaining trip under the guidance of an expert, onboard naturalist. The prices are affordable, the views from the boat are breathtaking, and the Friday Harbor is a picturesque small town that you can explore during your 2-hour stopover. I highly recommend shopping at the local market where you will find a huge variety of local berries that will make your trip even sweeter. And a bonus, of course, is the 96% chance to see orcas and whales in their natural habitat.
Truck Driving Entrepreneurship Construction Pre-Apprenticeship Information Technology CNA Program through SacMed
It's Never Too Late! Earn a High School Diploma Get a Career Certificate Receive Technical Training
1333 Grand Avenue Sacramento, CA 95838
by Yelena Nikitskaya
In 2018, Facebook updated their algorithms. When this social platform first appeared, 100% of your friends were able to see your posts. Shortly after public and business pages were launched and paid ads appeared, organic posts’ exposure went down
Facebook has over 1 billion daily users that scroll through their newsfeeds, publish posts, share content, and engage with their friends on a consistent basis. With this much activity buzzing on one platform, finding ways to boost your page activity can be extremely challenging.
by 50% and then another 30%! These days, only 5 to 10% of your friends get to see your posts. Organic reach has become harder than ever before, but there are secret ways to boost the number of views your posts will get.
Ten simple steps to increase your page activity up to 50%!
SET UP YOUR PROFILE
KNOW THE BEST TIME
You will not have a second chance to make a first impression! Make sure to set up your profile the right way. Upload a good cover photo, double check that it is cropped correctly, avoiding “chopped heads” in the picture. Only 5% of people go to your page from your posts; the rest only see your post in their newsfeed. Facebook algorithms are set up in such a way that cover pages with minimal information are hidden by Facebook and their posts are minimally shown to friends and followers. An incomplete profile goes against the common standards of social media culture and is therefore overlooked by the Facebook engine. The more information you provide, the greater the searchability and visibility of the page.
1. Unfriend. Periodically, purge your account of “empty” profiles. By that I mean, delete profiles that no longer exist. They don’t contain photos and when you click on them, you receive a message saying something like, “this person has deleted the account and is no longer there”. A non-existing “friend” is someone who will hardly give you “Likes” or comments.
RUSSIAN TIME MAGAZINE
THE LAW OF SOWING AND REAPING Okay, you have chosen the timeframe and are ready to post. Don’t rush! Wait about five to ten minutes before posting and spend some time “liking” and commenting on other people’s posts. Facebook, in turn, will give you greater visibility, and these very friends will be glad to do what you have done for them and comment and/or share your posts.
REGULARLY ‘FRIEND’ AND ‘UNFRIEND’ PEOPLE
2. Friend. Add a couple of people a day, two or three, not more. If you add too many people at one time and then go idle, your page visibility will decrease. Regular additions to the “Friends” section prevents your page ratings from dropping.
Time is of the essence. The visibility granted to the post by the Facebook algorithms confines 80% of the reach to the first 30 minutes. As such, posting should be done when your followers are online. The best time is usually from 8am to 11am and after 7 pm. Between 1pm and 4pm is what I call “Facebook dead time” when activity and response drops three to four times. The time when your followers are usually online can be seen on your business/public profile under “Insights.”
Do not post more than three times a day. It used to be that more was better. Now, the rule is after three posts daily or five to seven posts weekly, the visibility of every subsequent post drops by a third, then a half, and so on. Meaning, all your subsequent posts are automatically less popular.
YOUR FACEBOOK PRESENCE Tip #6
DEVELOP CONSISTENCY Ideally, post daily, but if that’s too hard, set realistic goals and be consistent in reaching them. For example, post one to three times per week. Consistency is key.
BOOST POST VISIBILITY BY COMMENTING Try to get your friends engaged. Give people a call for action; ask them a question or their opinion. This makes people feel involved and boosts participation and comments. Make sure to reply to everyone who has commented. This shows your gratitude, encourages people to comment more, and, most importantly, increases the activity Facebook algorithms are looking for. This will increase the popularity of your post and, as a result, make it visible to a greater audience.
PUBLISH ORGANIC CONTENT It is recommended not to post links to other websites unless it’s a paid advertisement link. Facebook does not want people to leave its platform. You may have noticed that your posts containing outside links do not attract activity and popularity. After Facebook added their own video uploading function, it started competing with YouTube, so YouTube videos lost their appeal. Facebook only wants to advertise its own content and therefore will reward everyone who helps with this process. You are better off posting a screenshot of a video and then adding a link in a comment section under your post.
MAKE IT EMOJINAL Use GIFs and emoji in your messages and posts. There is some data indicating that smileys (emoji) increase activity by more than 30%! And, most importantly, be yourself! Stay engaged, be helpful to others and use these 10 simple tips and your pages will attract more friends and followers!
USE STORIES IN FACEBOOK & MESSENGER Facebook is competing with Snapchat, and is also attempting to incorporate some of the functions from Instagram, which it purchased in 2012 for 1 billion dollars. Facebook’s algorithms will reward story-like posts by boosting their visibility.
LATEST FACEBOOK STATISTICS: Every second there are 20,000 people signing in on Facebook. This means that in 18 minutes Facebook generates around 11 million users! 745 million users use the mobile version daily. Facebook is adding 7,246 people every 15 minutes or eight new people per second. Every minute there are 150,000 messages sent. Every 15 minutes there are over 49 million posts made or 3 million posts per minute.
Yelena Nikitskaya Social Media Strategist 11 years of Digital Marketing experience Founder of Dezaro Marketing, Motivational Speaker, Blogger and Educator at online marketing school yelenanikitskaya RUSSIAN TIME MAGAZINE
#DezaroSchool | www.Dezaro.net
You’ve seen him on shows like
Five Time Emmy Award Winning TV Producer & Host from Odessa
“Good Day Sacramento”, “Extra Butter TV”, ” Morning Blend” and “Scratch”. This FIVE TIME Emmy Award winning television producer/host has traveled the world and has interviewed some of the biggest stars in Hollywood.
Mark S. Allen has #1 Amazon Certified New Release Book “100 Things To Do in Sacramento Before You Die” and also holds the Guinness World Record for jalapeño pepper eating and the local record for most bones broken on local TV. In fact, he defied recent great white shark attacks in the San Francisco Bay by swimming all the way from the Bay Bridge to the Golden Gate Bridge on live TV!
Is this guy crazy or what? Mark is a professional in front of the camera, but now he is taking a role behind the camera writing and producing three new films that will hit theaters in 2019!
A S. RK
RUSSIAN TIME MAGAZINE
LL E N
IN CRE DI BLE by Margret Okunev
What sparked your interest in becoming a media personality?
My mom would tell you that from the moment I could speak, I was pointing to the TV and begging to see a movie. I was raised in Odessa (Texas, not to be confused with the famous city by the sea in Ukraine) and in a small town like that, radio seemed like a stepping-stone to making movies. In a way, it was as it led me to a TV job, then a bigger TV job, and then a TV job that allowed me to visit sets of the biggest movies being produced in the industry.
Did you have No. I got my degree in Theatre Arts a plan B career? to ensure that I'd be largely useless for the rest of my life. Who has been your favorite star to interview?
To place your ad, please call at 916-299-1777
No one star...my personal favorites are directors Steven Spielberg, Patty Jenkins, Martin Scorsese, etc. I've interviewed every Oscar winning director of the last three decades, even directors who created my favorite movies. As for interviews that have brought me the most joy, while there are many, they usually fall into two categories; funny people and people who have had a movie made about their lifeâ&#x20AC;Ś Robin Williams, Oprah, Justin Timberlake, Muhammad Ali. I can't remember where my keys are right now, but I can remember where and when I last spoke to each of these people.
RUSSIAN TIME MARKETPLACE
Mark S. Allen is a household name all over the nation, especially in Sacramento; Lucky us!
Do you have any projects or accomplishments that you consider to be the most significant in your career?
For a guy with, and let’s be honest here, mediocre talent at best, I’m shocked at any accomplishment. I thought my life was over when they cancelled my “Comedy Central Show”, and I've had seven Emmy wins since then, two more National TV shows, a movie shown in 168 counties and a local morning show, “Morning Blend”, that I'm both eternally grateful for and equally proud of.
What made you step behind the camera for a change?
It was never a matter of if, it was only when. Most of my best friends are all connected to the industry in some way. Fellow movie critics, publicists and studio execs always asked “when are you going to make movies instead of just talking about them!” Fast-forward three years later, and as of last week, I’ve now produced three major motion pictures headed to theaters in 2019.
Have you traveled to any interesting places?
It's going to sound like I'm pandering to you, but Moscow. I was there for the World Premiere of “Transformers 3”. Lincoln Park played a (not so) private concert in Red Square afterward and a friend of mine who writes for “Rolling Stone” and I went out with the help of our translators who insisted that we have "the true, local Russian experience." They took us to an amazing, rooftop party and within five minutes of being there, the very calm music that was playing screeched to a halt and a booming voice jumped on the mic saying, "My name is Tyrese and I'm one of the stars of “Transformers: Dark of the Moon” and I'm taking over this joint!" So our Russian experience quickly turned into a Hollywood experience; but he played an amazing set!
Emmy Special Achievement Award “Extra Butter Epic Promo”
What were the steps?
My awesome friend and producer, Howard Burd, was in the process of completing “Mother’s Day”. He was kind enough to bring me on as a very low level associate producer on a movie which was taking a bit longer to finance. I pitched a movie based on a true story that I knew could be brought in for the budget we had. It got the green light and the movie turned out better than we even expected. As a result, the green light was given to two more films that Howard and I partnered on. One of which was a film about Nick Newell, a MMA Fighter, who won a World Championship despite being born with only one arm. The other film, “Ballbuster”, starring Jerry O Connell, just might be the most absurd, ridiculous offensively, hysterical, comedy ever made.
What do you like to do in your free time?
I have no free time, which is fine as it apparently keeps me out of trouble. I have equal passion for making movies and broadcasting; and when that alarm goes off at 2AM, I wake up happy about whatever random thing I'll be doing on ABC that morning. I still love talking to movie stars about their movies on my syndicated show, “Extra Butter”.
American Made Cabinets COMPLETE KITCHEN & BATH REMODELING Cabinets Countertops Flooring Factory Direct Lifetime Warranty
Call for estimate: 916-900-1777 Serving Sacramento, El Dorado, Folsom, Granite Bay, Roseville, Rocklin, Lincoln, Amador, Napa
5 TIPS TO MIMIC MOUTH-WATERING-FALLINGOFF-THE-BONE MEAT Preparation Professional chefs call it “Mise en place.” Get everything measured and ready. You’ll not only speed up the process, but you’ll feel more confident at the grill. Quality The meat choice is paramount! You can season and sauce anything, but that first bite will always reveal the meat quality. Time & Temperature Low 200s is ideal and for at least 3 hours. Keep the door closed! Checking meat allows the indirect heat, moisture, and smoke flavor to escape. Rest The juices need to redistribute into the meat. Let the meat take a 10-minute “nap”
RUSSIAN TIME MAGAZINE
Ribs 101 The professionals know that you can’t just sauce up some ribs, slap them on the grill and call it a day. The best barbecue ribs need to be prepared with greatness. Recently, my husband and I hit the lunch date lotto and found the most delicious ribs we have ever tasted. The entire ride home and even hours after, my husband
Back Forty Texas BBQ wouldn’t stop talking about these ribs and why his couldn’t compare. Coming from a self-certified grill master and meat eater like my husband, I knew we had to learn their secrets in an attempt to re-create this tasty meal at home. We sat down with the team at Back Forty Texas BBQ, a BBQ joint located in Roseville that has won
by Margret Okunev
“People’s Choice Award” at The Best in the West Nugget Rib Cook-Offs. This cook-off is the biggest barbeque festival in all of America with 24 teams invited to compete in Sparks, Nevada. Over 400,000 people attend this event and a quarter of a million pounds of ribs are cooked! The tips and tricks I am sharing with you come straight from the pros.
EXPERT ADVICE ON THE PERFECT RACK OF RIBS AT HOME Look for fat marbling in your meat. The fat will keep your meat moist and will flavor the ribs as it melts away. Once you have the meat, spend the time removing the silver skin (the off-white membrane on the bone side).
Left on, it will prevent the seasonings and smoke from penetrating the ribs. Then simply choose your favorite spices to rub the meat and let it marinate for at least 3 hours in the fridge.
EXPERT TIP: A tomato corer or fork can be a great tool to separate the silver skin from your meat
PERFECT BBQ SAUCE RECIPE • • • • • • • • • • • • • • •
32 oz ketchup 4 oz Worcestershire sauce (Lea & Perrins) 1 cup brown sugar 3/4 cup molasses 1 tsp hot sauce 1.5 tsp black pepper 1 Tbsp salt 1 Tbsp paprika 1.5 tsp chili powder 2 oz mustard 2 Tbsp liquid smoke 1/2 Tbsp crushed garlic 1/3 cup chopped red onions 2 oz pineapple juice 1/3 cup cornstarch (mixed with ½ cup cold water)
1. Combine the ingredients above (in order) in a stockpot 2. Whip ingredients thoroughly 3. Fill pot with water 2” from top lip of pot 4. Put on low flame and stir every 15 minutes until thick EXPERT TIP: Add some diced apples or mango in your favorite BBQ sauce for a fresh kick Check out the Back Forty Texas BBQ Menu at www.BackFortyOnline.com
THINGS TO AVOID WHEN BBQ’ING RIBS - Never cook directly over the heat source - Never undercook (or overcook) ribs. Pull them out at 140F as it continues to cook - Never sauce your ribs too early. The sugars in BBQ sauce can easily caramelize and give a burnt aftertaste - Never go from the fridge to the oven or grill. Allow the meat to approach room temperature, 30 minutes should do the trick
It all began at a Poker Game. In the mid-1960’s, Michael Schroeder was in Austin, Texas, engaged in his favorite pastime. Another player, short on cash but long on nerve, covered Schroeder’s bet by offering “half my restaurant”. Schroeder’s three 3’s beat a pair of queens. When it was time to pay up, the owner of the barbecue restaurant insisted that he meant “half the space,” not a “half interest”. Schroeder’s “half” was an empty room in the back. Angered by the sleazy tactic, Schroeder collected his grandmother’s barbecue recipes and set up a restaurant-within-a-restaurant. Customers were aware of the shared-space arrangement. Although his seating space was limited to 40 people, his barbecue was so superior that customers were soon asking specifically to be seated in the back forty. Business in the front section dwindled; Schroeder bought out the owner and turned it into the legendary barbecue chain it is today. RUSSIAN TIME MAGAZINE WWW.RUSSIANAMERICANMEDIA.COM 37
photo by: Sandrey Phtotography: sandreyphotography.com | on photo: Gabriella Moore and Baley Willson
HOW PLAYING SPORTS CAN GET YOU INTO COLLEGE?
by Mia Jannel 38
RUSSIAN TIME MAGAZINE
Best Sports Selective colleges now receive applications from many more academically qualified students than they are able to admit. Students with stellar GPAs, high standardized test scores, and plenty of academic achievements now find that those accomplishments on their own aren’t enough to guarantee a spot at many selective colleges, like Princeton, Stanford, Yale, Massachusetts Institute of Technology, etc.
PLAYING SPORTS CAN INCREDIBLY INCREASE THE CHANCES TO GET YOUR COLLEGE ADMISSIONS. For example, the annual tuition and living expense budget at Stanford is almost $70,000 per year. But few people know that Stanford University is ranked 1 for the athlete opportunities and has amazing percentage of studentathletes graduates – 94%. Numbers like those leave parents praying their kid will be athletic enough to land themselves a National College Athletic Association (NCAA)* scholarship.
Gymnastics Gymnastics is a highly competitive sport at the NCAA Division I*, Division II, and Division III levels. To become a college gymnast on a gymnastics scholarship you will have to be more than just a great athlete. The combination of great talent and strong grades are what coaches are looking for. Gymnastics is always one of the highest ranked sports in terms of team GPA’s in the NCAA. College gymnastics coaches are looking to recruit athletes that excel both in their sport and also in the classroom. Athletically, if you want a gymnastics scholarship it is important to be a level 9 or level 10 athlete by your senior year. Training hard and getting good results at your local, state, regional and national levels are what coaches are looking to see in your gymnastics resume. Basketball is a team sport, but you have a greater opportunity to shine and have an outsized impact on the outcome of the game. Traditional basketball scholarships at the most competitive universities require a great deal of talent in the sport and the ability to catch the attention of college recruiters. Many players begin their scholarship and college search early on - as early as in the 9th grade. To improve your chances in landing a basketball scholarship, we encourage you to start the process early, practice talking with college coaches, creating an impressive player reel, visiting as many colleges as you can, researching your prospective colleges thoroughly, maintaining strong academics, acquiring multiple references, and keeping up with deadlines.
Combining your passion for game play on the ice and your desire to go to college may make a very sweet deal if you are dedicated to the hunt for ice hockey scholarships. In the past decade, collegiate ice hockey for both men and women has continued to improve, consistently getting more streamlined, better organized, and more well-funded. In order to be a very serious candidate for a scholarship award, you may need to display high grades, class ranking, test scores, or financial need as well as hockey prowess. Approach the scholarship process early in your high school career and keep your mind open: there are increasingly good opportunities to award very talented hockey players and endless ways to use these to your academic advantage.
National College Athletic Association (NCAA) is a non-profit organization which regulates athletes of 1,281 North American institutions and conferences. The NCAA separates its member institutions by divisions. Division II colleges are generally smaller and have fewer athletic department resources than Division I schools, but they’re larger and more well funded than Division III institutions.
While you don’t necessarily need the on-the-court skills of Serena Williams or Roger Federer to be competitive for a tennis scholarship, the sport does place a higher premium on talent than many other sports. As most tennis scholarships are awarded by the student athletes’ intended colleges, they also require minimum GPAs to determine initial eligibility and continued high academic achievement even after you make the team. As the popularity of tennis grows, so does the competition for scholarships. If you’re a decent player but not interested in a tennis career after you graduate, consider applying to schools with lesser-known tennis programs where you could not only be eligible for a full-ride, but a good academic experience and more time competing.
Football Having a brilliant GPA and SAT scores, incredible recommendations, and excellent test scores can’t guarantee you the tuition at an elite Private US university (any in the Ivy Athletic league, MIT, Stanford, NESCAC league, Patriot league, etc.) The eight colleges in the Ivy athletic league need 16% to 20% of their undergraduates to play an intercollegiate sport. MIT needs 22%. Many colleges in the NESCAC and Patriot leagues need 45% or More to play an intercollegiate sport. Therefore, a highly recruited athlete has an edge.
MIND AND BODY THAT IS THE MANTRA OF MANY OF THE ELITE PRIVATE UNIVERSITIES IN THE USA. If you want to increase your chances of being admitted to college, then sports can really help you with this!
There are over 850 college football programs and more than 80,000 college football players currently playing college football. Football is the number one scholarship sport at the college level with more full-ride scholarship than any other sport. Many larger schools will have recruiters aware of talent on high school football fields, and marketing your skills has become an important piece of landing a football scholarship. As a high visibility sport that is often used as a tool to raise fundraising dollars from alums, those chosen for full rides at the big universities should consider themselves part of an elite group of athletes. That said, schools where football is not a way of life and more of a premium is placed on academics, it may be easier to not only land a spot on the team but compete for scholarship money. Don’t rule out smaller schools where factors like need come in when doling out available funding.
INTERESTING FACTS: There are only six sports where all the scholarships are full ride. These so-called head-count sports are football, men and women's basketball, and women's gymnastics, volleyball, and tennis. In these Division I sports, athletes receive a full ride or no ride. The average value of a full scholarship at an in-state, public school is $15,000 a year. For an out of-state public school, the average value is $25,000 a year. Full athletic private school scholarship average $35,000 a year. Division I and II schools provide more than $2 billion in athletics scholarships annually to more than 126,000 student-athletes. Division III schools do not provide athletically related financial aid. Statistically, more college baseball players will go pro than athletes in any other sport. The NCAA reports that 10.5% of baseball players will go from college to pro, followed by 4.1% for ice hockey players, and 2% for football players. At 1.9%, men’s soccer, and women’s basketball at 1%, these players are the least likely to play at a professional level after college, but numbers may grow as interest and new teams develop in these two sports.
Tatyana - Corrective Jaw Surgery Patient
Orthognathic Surgery Complete Face Makeover
Galleria Oral & Maxillofacial Surgery
Dr. Alexander Antipov Board Certified Oral & Maxillofacial Surgeon
Dr. Antipov is devoting his career to providing world-class healthful facial reconstruction.
www.DrAntipov.com 911 Reserve Drive, Ste 150, Roseville CA 95678
Dr. Antipov knows how personal and important these procedures are to every patient. He and his staff take special pride in providing the highest quality surgical skills and the most sensitive patient care.
Tatyana’s Testimonial “I found Dr. Antipov to be one of the most knowledgeable surgeons. He guided me through every step of the way. He goes above and beyond to make sure his patients are well taken care of and happy. I am about halfway through my recovery and I can’t be happier with the results. This experiment has been life changing for me.”
by Albina Martynova
Tips on How to
from a Person Who Takes Darn Good Photos
According to the U.S. Statistics Portal, the number of social media users is estimated to reach 2.77 billion people by the year 2019. This is almost double the population of China, the most densely populated country on the planet. Having a social media presence is more than a form of entertainment, it’s a way of staying in touch with people, making new friends, sharing your passion, and influencing others. While Facebook and Twitter rely more on your talent with words, Instagram is an entirely visual platform. Creating a nice Instagram profile is directly correlated to the type of photos you post. The more visually appealing your photos are, the better they’ll engage your followers. The more you engage your followers, the more your posts will appear in other people’s feeds.
RUSSIAN TIME MAGAZINE
A social media influencer and a popular Bay Area photographer, Albina Martynova, shares a few simple secrets of taking great Instagram photos.
Follow her on Instagram Albina.mart
GOOD LIGHTING IS THE KEY
DON’T FORGET HASHTAGSAND CAPTIONS
BALANCE IN YOUR COMPOSITION
EXPLORE YOUR EDITING OPTIONS
Photo captions on Instagram are often just as important as the photos themselves. Don’t waste that space! Whether you have thousands of followers or just a few family members and friends; pick a caption that grabs their attention. Ask a question, share some interesting information, write anything that does more than describe what they’re already seeing. Also, use hashtags. They draw more people to your feed and earn you more followers. But whatever your hashtag, don’t load up your caption with 30-40 of them. That looks bad. Use a few strategic hashtags in your caption and then write a comment for your own photo filled with a bunch more. Just make sure that all of your hashtags are relevant.
Always remember that a great subject in poor light will always look bad. Smartphones do best in natural light and struggle in low light. Using the built-in flash almost always creates bad images. Avoid it. If you’re outside, the best lighting is during what photographers call the “golden hour”—an hour after sunrise and an hour before sunset. If you have to take a photo outside during the harsh light in the middle of day, look for shade. Always pay close attention to where the light and the shadows fall because they will be accentuated in your photo. Once you understand that, even a smartphone can be used to do what the great photographers do: paint with light
You’ve captured an awesome photo, but how do you turn it into a droolworthy Instagram photo? With so many editing apps available, the choices are virtually limitless. But, here are a few that are definitely worth checking out: • Snapseed • VSCO • Afterlight • A Color Story • Pro-Camera • Aviary • Camera+ • Lightroom Mobile app
Composition is a fancy word for how you arrange and organize elements of a work of art, be that a photograph, a painting, a sculpture, a still-life art arrangement, etc. It relates to how you lay out and organize the details of your future photo. For example, if you want to post a photo of your delicious breakfast, make sure that it looks really attractive and arrange the background with small, fancy details such as flowers, candles or a cup of coffee. Generally, food shots work well when photographed from above.
MINDBLOWINGFACTSABOUTINSTAGRAM: 80% of Instagram users are outside of the U.S.
Most Instagram users are between 18-29 years old.
There are 165,000 searches per month for “kylie jenner instagram”.
95 million photos and videos are shared on Instagram each day.
Selena Gomez has the most followed Instagram with 140 million.
RUSSIAN TIME MAGAZINE
The most used emoji is the heart:
Pizza is the most Instagrammed food, followed by steak and sushi.
STYLE by Zach Withrow
RACING DRAWS AMERICAN AUDIENCE
RUSSIAN TIME MAGAZINE
Igor Palagin and his business partner, Robert Myers, have created a new series of racing events featuring vehicles never before seen in the United States: Formula X Autocross. Similar to the popular European Rallycross races, Formula X pits a variety of classes of off-road, European-style vehicles against each other on a dirt track. With vehicles that are thrilling to drive and much more affordable than comparable race cars, Formula X is poised to grow exponentially in the coming years. Palagin’s Fast & Speed USA produces fast, durable and exciting cars that have racing fans taking notice; about 12,000 onlookers filled the stands at the latest Formula X race in Perris, CA. One of the vehicle models is nearly identical to those raced annually in the world famous Race of Champions. Those interested in driving Formula X cars for themselves can do so by contacting Igor Palagin or Robert Myers via
IT’S LIKE A GO-CART ON STEROIDS Ask Igor Palagin for the simplest description of his line of European-style autocross race cars, and that is what he will offer. The Fast & Speed USA CEO and President has spent much of his life working on vehicles worthy of such a characterization, and the results thus far have been stellar.
Palagin, along with business partner Robert Myers, are self-made pioneers of the racing scene in the United States. Recently, the duo introduced their own brand of autocross racing events called Formula X Autocross, which has begun to flourish throughout California. Formula X was directly inspired by European autocross, which takes place on dirt or gravel tracks and features competitive, wheel-to-wheel racing. This contrasts with American autocross, which typically consists of drivers individually competing for the fastest times on sealed surfaces. Originating from Tashkent, Uzbekistan, Palagin was eager to find the off-road racing he hadgrown up with upon moving to California in 2002. After a visit to Rancho Cordova’s Prairie City Racetrack, Palaginsaid he was devastated by the sorry state of the vehicleshe saw. “[One off-road driver] came in with an old chassis with a Volkswagen motor, and two beer cans for air filters,” he lamented.
RUSSIAN TIME MAGAZINE
People looked at me like I just landed on the beach from Mars.
Palagin and the Fast & Speed USA Team are able to build vehicles with a variety of custom modifications within this common frame. Currently, there are eight variations of the car being built at the company’s Hayward shop.
It was at that moment that Palagin decided he would create his own European-style, off-road race car. And in 2005, he returned to the racetrack to introduce the first four-wheel drive buggy in the United States. “People looked at me like I just landed on the beach from Mars,” Palagin recalled. The car had its share of bumps, bruises and missteps in its initial run, mostly due to the roughness of the short-course racetracks the buggy was being driven on. Repairs to the car were getting expensive, which is something Palagin kept in mind as he continued developing the model. “You need to be able to go have fun and not think that if you break something, it’s going to cost you around $10,000 to fix it,” he said. “You start thinking, ‘should I sit on the couch and save ten grand? Or should I go have fun?” As time went on and Palagin began building more cars, the vehicles’ performance would soon go above and beyond what anyone expected. What’s more, the cars were extremely durable and very affordable. The model that may best exemplify these traits is called the CrossKart. Lightweight and lightning fast, it has a screaming Honda CBR 600 cc engine that generates an incredible power-to-weight ratio. At 660 pounds, the Kart can go from 0-60 miles per hour in just 2.5 seconds, and tops out at 130 miles per hour. It starts at a very reasonable $35,000, while comparable single-seater rally cars sold in the United States can cost hundreds of thousands of dollars. The other main model sold by Fast & Speed USA is called the Sprinter Buggy. This car is built on the same frame as the CrossKart, as all of the company’s vehicles are, with a few modifications and attachments. A heavier 935 pounds, this car boasts a Kawasaki 1392 cc engine and can reach 60 miles per hour in 2.9 seconds. 48
RUSSIAN TIME MAGAZINE
“If somebody wants a two-seater car, a motorcycle engine, or a Corvette engine, we can fit those within the same chassis parameters, the same suspension, things like that,” Palagin said. “The footprint of the car stays the same… you don’t have to change the geometry of the car.” The buggies are almost identical to those driven in the world-famous Race of Champions event, which annually draws some of the best drivers from Formula One, Indie Car, NASCAR, Motocross and Rallycross. The cars raced in that event are created exclusively by Fast & Speed’s original European branch, which is run by Palagin’s friend and mentor, Johnny Hakvoort. “The car can be difficult to drive because it is so agile and quick,” Palagin said. “You’re sliding; you’re going to the corners sideways. Yet at the same time, it can be easy to maneuver and operate. When you get good at it, you can do very interesting stuff.” Soon enough, the race car that looked so alien to American crowds in 2005 was demanding attention throughout the state. Palagin recalled one instance in 2015 when he rented a track in Southern California. One of his cars drove all day, about nine hours straight in total, stunning the track’s promoter. “He said he had been in business for 40 years and had never seen that. He asked us to return [with more cars].”
As far as expanding the popularity of Formula X and Fast & Speed USA’s vehicles, Palagin is excited about what the future holds. “We want to make this very big. We are trying to sell the cars to [private owners], to companies, to teams, to keep some for ourselves, and to build more,” Palagin said. “We would like to have a sort of ‘arrive and drive’ program, but to scale it up. Potentially, we would like to bring European racers here.” The company also plans to begin seriously advertising the vehicles, as most all of Fast & Speed USA’s success has come through word-of-mouth. In addition, although nothing is official yet, the company is having serious discussions with one of North America’s major motorsports events with regard to featuring the race cars. With all of the success and interest that the Formula X vehicles have drawn in their relatively short existence in the United States, one might wonder how it took so long for the sport to arrive in America. “I guess they were just waiting for me to do it,” Palagin said with a smile.
If you want to catch the next Formula X race as well as find information on how to take the Formula X autocross cars out for a spin yourself, visit www.fxautocross.com fxautocross 50
RUSSIAN TIME MAGAZINE
More and more people are turning out to witness the cars for themselves. Formula X currently has about twelve events per year throughout California, the most recent taking place in front of roughly 12,000 fans at Perris Auto Speedway on the Fourth of July.
We want to make this very big. We would like to bring European racers here.
BZZZâ&#x20AC;¦ FIGHT THE BITE!
Prevent Mosquitoes and West Nile Virus: DRAIN standing water around your home DAWN and DUSK are times to avoid being outdoors DRESS in long sleeves and pants when outside DEFEND yourself with mosquito repellent
DOORS and screens should be in good condition DISTRICT staff is available to help with mosquito problems 1-800-429-1022
For more information visit www.FIGHTtheBITE.net
ПРОДАЖА, ЛИЗИНГ, РЕМОНТ ПРОДАЖА, ЛИЗИНГ, РЕМОНТ И ОБСЛУЖИВАНИЕ НОВЫХ И БЫВШИХ В УПОТРЕБЛЕНИИ АВТОМОБИЛЕЙ И ОБСЛУЖИВАНИЕ НОВЫХ И БЫВШИХ В УПОТРЕБЛЕНИИ АВТОМОБИЛЕЙ
COME TO OUR DEALERSHIP, YOU WITH SOME OF COME TO OUR DEALERSHIP, YOU WITH SOME OF
AU T O G R O U P. C OM AU T O G R O U P. C OM
OUR WARM AND FRIENDLY STAFF WILL PROVIDE THE BEST CUSTOMER SERVICE AROUND! OUR WARM AND FRIENDLY STAFF WILL PROVIDE THE BEST CUSTOMER SERVICE AROUND!
HAS MORE! MOMENTUMAUTOGROUP MOMENTUMAUTOGROUP
ОГРОМНЫЙ ИНВЕНТАРЬ НОВЫХ И БЫВШИХ ОГРОМНЫЙ ИНВЕНТАРЬ НОВЫХ И БЫВШИХ В УПОТРЕБЛЕНИИ АВТОМОБИЛЕЙ В УПОТРЕБЛЕНИИ АВТОМОБИЛЕЙ
ОТК РЫТЫ С - Т И УТ РА Д О - Т И В ЕЧЕРА ОТК РЫТЫ С 7 ДНЕЙ - Т И УТ РА Д О - Т И В ЕЧЕРА В НЕДЕЛЮ 7 ДНЕЙ В НЕДЕЛЮ
НАХОДИМСЯ В ЧАСЕ ЕЗДЫ МЕЖДУ САКРАМЕНТО И САН ФРАНЦИСКО НАХОДИМСЯ В ЧАСЕ ЕЗДЫ 2575 Auto Mall Parkway, CA МЕЖДУ САКРАМЕНТО И САН Fairfield, ФРАНЦИСКО
94533 | (707) 402-3100
2575 Auto Mall Parkway, Fairfield, CA 94533 | (707) 402-3100
www .m om e ntumaut o g r o up.com www .m om e ntumaut o g r o up.com
(916) 501-3614 (916) 501-3614 Влад Говорим по-русски Влад и на английском! Говорим по-русски и на английском!
FACTS ABOUT VARIOUS JOBS They say that luxury lives in the finer details and when it comes to luxury cars, such details can get quite expensive. For example, fixing a minor scratch on a Lamborghini Huracan, which has a sticker price starting at $200,000, can add up to thousands of dollars. Unlike regular cars, most luxury vehicles are not made on assembly lines. Most exotic cars are handcrafted and meant to be a work of art. Our featured guest, Sergey Lysenko, owner of Exotics Auto, is an expert in exotic car restoration. With over 16 years of experience, Sergey’s repair shop is a go-to place for the owners of luxury cars, elite race clubs, and exotic car dealerships alike.
Featured Guest: Occupation: Experience: Name of the business: Website:
The most unique car you ever had in your shop? A Rolls Royce Ghost with a sticker price starting at $312,000. Repairing such an expensive vehicle was a fun challenge! Of all the cars you have repaired, which one would you like to keep? A Ferrari. Driving a Ferrari is definitely an experience! How many speeding tickets do you have? Zero. I love squeezing the most out of my rides, but I do it on the race tracks, not in urban conditions.
Sergey Lyasota Exotic car restoration 16 years Exotics Auto www.exoticsautorepair.com
The most beautiful place on earth? Riviera Maya, Mexico. The ocean helps me reset and recharge. What Russian dish never gets old? Borscht, a Russian red beet soup and Shuba, a Russian beet salad with herring. I love to cook these dishes myself. What type of women catches your eye? Oscar Wilde said that a woman should always be a mystery; a beautiful and mysterious woman will definitely catch my eye.
Your three favorite car manufacturers? LEXUS, BMW, FERRARI The place where you’d come back again and again… Odessa, Ukraine. That city won me over with its down-to-earth, big-hearted people and friendly laid-back atmosphere. Three favorite daily habits? Cooking breakfast, going to the gym, and enjoying my work. The secret of running a successful business? Do what you love and always have bold goals.
Award Ceremony & Gala
By Russian - Speaking Community
BE OUR GUEST AT THE MOST ANTICIPATED SLAVIC AMERICAN AWARD CEREMONY
NOVEMBER 2 6PM - 9PM 2300 SIERRA BLVD. SACRAMENTO, CA 95825 ORGANIZERS:
SPACE IS LIMITED RESERVE YOUR TICKET TODAY 916-299-1777
Flexible schedule TK through 12th grade Amazing teachers
"Take Charge of your Education" Heritage Peak Charter School offers
路 Independent study, on-site classes, and homeschooling options. 路 Credit recovery program for those that need to catch up on their H.S. credits. 路 Career Certification options with internships at Kaiser, UC Davis, and other clinics at no cost to you! 路 Dual Enrollment options! Take classes at the local community college while in high school for free.
Lyudmila Semeryuk Outreach & Engagement Specialist
GATEWAY INTERNATIONAL SCHOOL
Мы говорим по-русски!
Наша программа включает уроки русского языка!
Our special IB education program challenges students to excel in academic excellence and personal growth!
WE EMPHASIZE: · Russian Language · Language Arts · Mathematics · Science · Social Studies · Personal, social and physical education WE ENCOURAGE: · Independence · Social & Emotional well-being · Understanding of the world · Establishment of personal values · International awareness
Oﬀering a variety of after-school programs
www.gischarter.org • 900 Morse Avenue, Sacramento CA 95864 • 916-286-1985 56
RUSSIAN TIME MARKETPLACE
To place your ad, please call at 916-299-1777
Since April 2003, the Gateway Community Charters (GCC) has successfully conceived, created and implemented 7 quality charter school options in the Greater Sacramento Valley.
Each of our schools has a different and unique focus, from our Higher Learning Academy (a small core knowledge emphasis K – 8th grade school) – to our Community Collaborative Charter School which is a K – 12th grade independent study program serving primarily credit deficient and students ‘at – promise’ in need of greater support and remediation… and on to Community Outreach Academy (K – 8th college preparatory focus with an emphasis for English Language Learners), Futures High School (9 – 12th grade focus with an emphasis for English Language Learners), and Sacramento Academic and Vocational Academy (a 7th – 12th grade independent study program with an emphasis on careers and work force development).
on the photo: from left to right: GCC Board Director Harry Block, CA State Assemblymember Kevin Kiley, GCC CEO/Superintendent Dr.Cindy Petersen, GCC Director of School, Parent, and Governmental Relations Sergey Terebkov
Gateway International School (K-8th grade students) is an International Baccalaureate school. Empowering Possibilities International Charter (K-8th grade students) is an International Baccalaureate candidate school. We are pleased to offer these quality public school options in such different ways to best meet the unique and diverse needs of students in our communities. This year, Gateway Community Charters was awarded a Certificate of Recognition from California State Assembly.
We are excited about the opportunity to prepare our students for the 21st Century through innovative quality schools!
Bring Your Family Over for Dinner and get
First time customers only Limit one per family Must mention Russian Time
WHY PEOPLE LOVE US:
“Our favorite spot for a family lunch after a Sunday church service! Their BBQ selection is amazing and the portions are huge!” Angelica S “Great place for BBQ meats! Their pork ribs, beef brisket, and BBQ chicken are the best in town!” Svetlana B “My go-to place for a BBQ take out! Their smoked ribs and BBQ chicken makes a delicious and easy dinner!” Olga I “We went to Back Forty to celebrate our co-worker’s birthday and it was fantastic! We got their party package and it was enough for 12 people! It had three different BBQ meals with sides dishes. Delicious!” Sergey K
TRY OUR SPECIALTIES! WINNER 2017
RUSSIAN TIME MARKETPLACE
SMOKED RIBS SLICED BEEF BRISKET BBQ CHICKEN
All made fresh from scratch daily following authentic Texas recipes!
BEST BBQ PLACE IN TOWN! TRADITIONAL BBQ RECIPES FAMILY-FRIENDLY ATMOSPHERE GREAT PARTY PACKAGES CURBSIDE TAKE-OUT LARGE SHARABLE PORTIONS
1201 Orlando Ave. Roseville, CA 95661 916-726-4040 www.BackFortyRoseville.com Exit102
Exit 102 Auburn Blvd off i-80
To place your ad, please call at 916-299-1777
O OL C H Scholars.” H I“Future GLeaders.Future H SBuilders.Future
ENROLL NOW Grades 9-12 Tuition-Free Public Charter School First Day of School August 15th!
It has been our desire to improve our campus for many years. Through these years, our parents have been faithful and loyal to us – with prayers, continuous support, and encouragement. During this transition to a new campus, we hope that you will embrace this opportunity and will become a part of this exciting transition and journey. Moving sites is not an easy task as it involves many logistical pieces and hard work. However, our primary goal is to create the best setting for your children where they can thrive and enjoy each day. We believe that families should be part of students’ education and school life, and our practices are transparent and have a clear vision to create environments and opportunities for the students to be the best they can be.
Futures High School New School Site We are very excited to provide your children with a unique opportunity to learn at a brand new school campus! Thus, we would like to involve you in every step of the transition process. We consider Futures as one big family where each member is loved and valued. All our staff, students, and parents are connected with one goal – create a better future for our community and the world!
Natalia Burko, Principal Futures High School NEW LOCATION: 900 Grace Avenue Sacramento, CA 95838 Office: (916) 286-1902 Registrar: (916) 286-1991 Fax: (916) 263-6059 fhscharter.org futuresknightsnews.com
Lic #: CSLB 987929
Bring Your Dream Home to Life Bath, Kitchen, Home Remodels Additions • New Construction
Previous Awards 2015
$2,000 Off Kitchen Remodel
(916) 571-2830 spectrum-one.com
eXp Realty (Lic: 01878277)
Valentina Borodenko Lic: 02008248
A Trusted Service Licensed and Insured
Previous Awards 2016, 2014, 2013
Call today for a free estimate!
(916) 571-2236 www.cleaning-legacy.com
RUSSIAN TIME MARKETPLACE
1470 Eureka Road, Suite 120, Roseville CA 95661 • (916) 755-4598 To place your ad, please call at 916-299-1777
Networking Reach out to a whole new market
Present your services & products
Meet leading local employers
SEP 5 11am - 3pm
Clients Jobs Resources
EXPO The Patriot Event Center at Milagro: 6241 Fair Oaks Blvd, Carmichael, CA 95608 Information Line: 916-299-1777 | Booth Reservation: 916-519-6461 ORGANIZERS
PREMIUM SPONSORS Dr Antipov.com DrAntipov.com
Russian American Media
THINKING OF BUYING OR SELLING? Y O U R C O M M E R C I A L & R E S I D E N T I A L R E A L E S TAT E B R O K E R DRE 01419851
RESIDENTIAL homes condos town homes mobile homes residential land & lots
buildings offices apartments commercial land & lots business
ADVANCED C A P I TO L R E A LT Y
REAL ESTATE BROKER
LOOKING FOR LOCAL & LONG HAUL DRIVERS California Colorado Midwest Regions
· DEDICATED RUNS · REEFER AND DRY LOADS · PRE PASS - QUICK PAY · INSURANCE - FUEL ADVANCE · 24-HOUR DISPATCH · WAREHOUSING · STORAGE DRY · RELOAD AND MUCH MORE...
e t r u ma hting
YoUltoi& Lig Pro
di u A
n o i t u l
OF EXPERIENCE Right Choice Pro Audio & Lighting Equipment Rental Services.
916-995-2950 • 303-502-2550 62
RUSSIAN TIME MARKETPLACE
RUSSIAN BEST AW A R D
To place your ad, please call at 916-299-1777
Professional Audio and Lighting Equipment for any size of events. Multimedia (projectors, screens) Live Recording. Professional Sound and Lighting Engineers. Professional Musicians and DJ's
П в н н С п о Т О
Stephen J. Ronan MD FACS
of Blackhawk Plastic Surgery & MedSpa voted Best Plastic Surgeon by Russian Speaking Community Specializing in face & body procedures Named one of the Breast top two surgeons Body in the region for Face Hair Restoration Hair Top 10 volume Laser injector in the Injectables nation for Dysport Skin Care and Restylane
Board certified by the American Board of Plastic Surgery
Dr. Stephen J. Ronan MD FACS
BEST IN THE BAY
3600 Blackhawk Plaza Circle, Danville, CA 94506
EPIC is a free K-8 public charter school with an International Baccalaureate focus.
EPIC offers: • • • • •
Instruction in Common Core Standards Foreign Languages Art Physical Education Afterschool Programs: - Music Classes - Sports - Tutoring
ENROLLING NOW! Empowering Possibilities International Charter Free (K-8) Charter School in West Sacramento!
It is our vision to prepare our students for the competitive global economy by providing a safe learning environment that fosters risk-taking, inquiry and independent thinking skills.
2945 Ramco St. Suite 200 West Sacramento, CA 95691 66
RUSSIAN TIME MARKETPLACE
916-286-1960 www.epicib.org - www.gcccharters.org To place your ad, please call at 916-299-1777
IN-HOUSE DENTAL PLAN
OLGA GARICICHINA, CHIEF EDITOR, RUSSIAN OBSERVER NEWSPAPER. REAL PATIENT.
for patients without insurance
GET YOUR SMILE BACK IN ONE VISIT!
DENTAL PROBLEMS? OFFIC E O F
DR . ALEX K L I M , D D S
We offer a revolutionary approach to dentistry! Our cutting edge CEREC technology allows us to scan, design, and craft dental crowns and bridges right in our clinic while you wait! We practice metal free dentistry, using only high quality, safe, and esthetic materials for crowns, onlays, and dental fillings.
Dr. Alexander Klimushkin, DDS
970 Sacramento Avenue, West Sacramento, CA 95605 We have a technological addition to our office equipment which allows us to take digital panoramic and 3-D images of teeth and facial structures. New tech. allows us to do virtually all types of extractions without oral surgery referrals. It also enables us to design and place implants in the exact location where future crowns will go.