OnePiece Summer 2014

A B R A N DZ I N E A B O U T T H E A R T O F S L A C K I N G A M AGA ZINE ABOUT THE ART OF SL ACKING

ISSUE #4

Beach Please ONEPIECE.COM

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ONEPIECE BR ANDZINE #4 BEACH PLEASE Page 3

NEVER LOOK BACK Page 14

S/S 14 COLLECTION Page 22

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Beach Please After kicking everyone’s ass in the Winter Olympics, the Norwegian winter is now officially over. What’s left is a never-ending slush of snow, rain and too many miserable people. Naturally getting bored of all that, we decided to head back to our beloved Venice Beach for a few weeks of recuperation in the sun.

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Above: Ryder wearing Solid Kids Jumpsuit Navy.

Right: Jesy wearing Skate Jumpsuit Navy, Taylor wearing Smooch Jumpsuit Campanula Blue.

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Above: Jesy wearing Skate Zip Hood Vest Dark Grey Mel, Taylor wearing Date Jumpsuit Calyspo Coral and Alexis with a Beach Jumpsuit Ebony.

Left: Alexis wearing Smooch Jumpsuit Calypso Coral and Taylor wearing Relax Jumpsuit Dip Dyed Ebony/Coral

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Above: Alisa wearing Stripe Jumpsuit Campanula Blue, Jesy with a Stripe Jumpsuit Grey Mel. Right: Sunny Jumpsuit and Taylor wearing Tea Jumpsuit Navy.

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Above: Fitted Short Jumpsuit Grey Mel, Black and Calypso Coral Left: Taylor wearing Onepiece Original Jumpsuit Pink and Jesy wearing Onepiece Original Jumpsuit Azure.

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Above: Taylor wearing Road Tee Ebony, Alisa with Rain Top Calypso Coral

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Above: Alisa wearing Sunny Jumpsuit Multi Color.

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NEVER LOOK BACK BARELY LOOK FORWARD

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We don’t know how we got here, or where we are heading next.

But we’re sure enjoying the ride.

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S/S

Now available 20

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e at onepiece.com 21

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more than

200 ST YLES available ONEPIECE.COM

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THE LEGACY OF AN ORIGINAL Awesome can only be achieved by breaking bounderies. Amazing only comes from new perspectives. Nothing truly great ever came out of following the rules. This was the mindset that led to the foundation of OnePiece, one lazy Sunday in Oslo, 2007. In an effort to capture and conceptualize the essence of a care free Sunday filled with beautiful nothingness, the idea of a brand built around the art of slacking was born.

Simple ideas are often the greatest; whilst searching for the pinnacle of slackerwear, the idea of tying together a hoodie with a pair sweatpants using a giant zipper ended up in what would become the OnePiece Jumpsuit, the very core product of the brand. Some said it would look stupid, some said it wouldn’t last, most people agreed it wouldn’t work.

Always against the grain however, we followed our utopian vision of creating the most innovative and premium leisurewear. The result was a worldwide phenomenon of re-engineered jumpsuits that spread out from people’s homes and out to the streets and clubs.

In our crusade against rules, norms and anything not perfectly comfortable, we are the originals, the experts and the dedicated. We are not here to jump in and out of any trends or to stay ahead of any curve. We are here because we love what we do and we believe in what we represent. We’re the slackers, the standouts and the fashion misfits. Someone always has to be the one that sits furthest back in the classroom - and in the fashion industry, that’s us.

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JOIN THE

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PIECEKEEPERS We’re looking for outgoing, social people from all over the globe to join our exclusive PieceKeeper network. So if you think you have what it takes to be a brand ambassador for us, got a good network and wanna become a part of the OnePiece tribe, fill out your application now at http://piecekeeper.onepiece.com.

The PieceKeeper program let’s you offer your friends, family and fans discount codes to our webshop. You earn commission on all the sales you bring in. In addition to earning commission you can also complete mission we post and earn bonus points. The commission and bonus points determines your ranking which again lets you take part in prizes and much more.

Apply today at: http://piecekeeper.onepiece.com

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Join us in celebrating THE CARE FREE LIFE

and delightful moments of

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