Issuu

WWW.ONEPIECE.COM

THE FOUNDERS / LEGACY /

OnePiece was invented on a lazy Sunday in 2007 by three Norwegian friends Thomas, Henrik & Knut. The last few years have seen a high-speed entry into the global fashion industry with hundreds of thousands of jumpsuits sold through onepiece.com, opening of 9 own concept stores worldwide and more than 400 retailers in 1 year. The company has evolved into a full-grown fashion company.

Amazing can only be achieved by breaking boundaries. Nothing truly great ever came out of following the rules. To win some, you have to lose some. This was the mindset that led to the foundation of OnePiece one lazy Sunday in Oslo 2007. In an effort to capture and conceptualise the essence of a care free Sunday filled with beautiful nothingness, the idea of a brand built around the art of slacking was born. Simple ideas are often the greatest; whilst searching for the pinnacle of slacker wear, the idea of tying together a hoodie with a pair sweatpants using a giant zipper ended up in what would become the OnePiece Jumpsuit, the very core product of the brand. Some said it would look stupid, some said it wouldn’t last, most people agreed it wouldn’t work out. However, always going against the grain we followed our utopian vision of creating the most innovative and premium leisurewear. The result was a worldwide phenomenon of re-engineered jumpsuits that spread out from people’s homes and out to the streets and clubs. In our crusade against rules, norms and anything not perfectly comfortable, we are the originals, the experts and the dedicated. We are not here to jump in and out of any trends or to stay ahead of any curve. We are here because we love what we do and we believe in what we represent. We’re the slackers, the standouts and the fashion misfits. Someone always has to be the one that sits furthest back in the classroom and in the fashion industry, that’s us.

(From left to right: Thomas Adams, Henrik Norstrud & Knut Gresvig)

THOMAS ADAMS /

HENRIK NORSTRUD /

KNUT GRESVIG /

Thomas was born in 1985. He is the CEO of the company. Thomas has 11 years experience in the textile industry. He started his first company at the age of 18, which sold accessories to the Norwegian market. His web shop was one of the most popular youth web shops in Norway in 2005 and 2006. He has extensive experience working with social media and marketing.

Henrik was born in 1982. He is the Chief Financial Officer. Henrik comes from a family with more than 20 years experience in the fashion industry. He studied economics and started his first company in 2003, which manufactured and produced clothing in Asia that was sold on the Norwegian market. He spent the first half of 2011 working from the OnePiece office in London, structuring the business.

Knut was born in 1982. He is head of IT, design and production for the company and has more than 11 years experience in the textile industry. Knut has a keen eye for detail and is in charge of the design team of the company. He started his first company when he was 18 which was a lifestyle website in Norway. It quickly became one of the most popular websites in the country for teenagers and young adults.

YOUNG ENTREPRENEUR OF THE YEAR 2013 / The three founders of OnePiece were awareded Young Entrepreneurs of the year 2013 by the consultansy firm Ernst & Young.

14 STORES IN 3 YEARS / The impressive popularity of the brand in Norway during the autumn of 2009 and 2010 gave us the opportunity to take the concept to new countries. Being our neighbouring country, we started in Stockholm, Sweden. We opened our first concept store outside of Norway in October 2013. Over the last 3 years OnePiece has opened 14 concept and popup stores around the world. We now have stores in Oslo, London, Stockholm, Berlin, Beverly Hills, Sydney, Sochi and Smogen.

FROM LEFT TO RIGHT: BEVERLEY HILLS EXTERIOR, INTERIOR, MALMĂ–, BERLIN

WORLDWIDE HIGH-END RETAILERS / OnePiece sell mainly through their web shop onepiece.com but we also have sales agents in 11 countries and we sell to several high-end stores across the world. Some famous retailers who carry OnePiece are Harrods, Selfridges and Urban Outfitters.

ONEPIECE OF PARTY / If you have not been to a OnePiece party, you havenâ€™t been to a real party. We have to say that the combination of great people and a OnePiece jumpsuit gives you supernatural party powers. Itâ€™s like people step out in it for one night and just let it all loose. Now Thomas, Hernik and Knut try to find any excuse to throw a OnePiece party at all the events. Hope to see you suited up next time! One life, One love, OnePiece

1,1 MILLION FACEBOOK FANS / Being in our twenties we probably spend too much time on Facebook, Instagram and Twitter as perhaps most of you do. But sharing everything we do with our fans via social media has been a major part of how we have grown and built up our brand. To be honest it was the only way we could afford to market OnePieceTM when we first started off.

FIRST FULL ONEPIECE BRAND COLLECTION / OnePiece has had a great success in their first two and a half years of operation, with 99% of our sales generate from our OnePiece jumpsuit. The jumpsuit has been a great springboard into new markets and has created a lot of buzz around the brand. Before we start our third year of operation we are launching a new clothing collection that will contain products like t-shirts, hoods, sweatpants and accessories. The collection focuses on comfortable materials and sweatshirt materials influenced by the current high-end fashion trends, both when it comes to style and material choices. The collection is designed together with art directors and designers who have worked with brands like Tommy Hilfiger, ACNE and Bally.

Facebook has become one of the most important channels for us to communicate through and it has created an opportunity for even the smallest startup companies, in our case from a slightly messy living room in Norway, to market their endeavours. This bought the realisation that in order to succeed itâ€™s not about how thick your wallet is, it is all about how well you communicate with your fans. 1 150 000 FANS March 2014 Largest scandinavian clothing brand fanpage www.facebook.com/onepiece www.twitter.com/onepiece www.instagram.com/onepiece www.youtube.com/onepiece

CELEBRITIES /

JUSTIN BIEBER #1 pop idol of this decade

MARIO BALLOTELI

ED WESTWICK / CHUCK BASS

CHRISTINA MILAN

P DIDDY / SEAN COMBS

Italian soccer player, plays for AC Milan

English actor best know as Chuck Bass in Gossip Girl

Double Grammy nominated american singer/songwriter

American rapperr, producer and entrepreneur

CARLY RAE JEPSEN

VANESSA HUDGENS

Canadian singer/songwriter (Call med maybe)

American actress and singer

KEVIN HART

SIMON COWELL & LAUREN SILVERMAN

American actor and comedian

English television music and talent competition judge

AVRIL LAVIGNE

TY PENNINGTON

TOM DALEY

KYLIE JENNER

American singer/songwriter

American television host

English diver and television personality.

American reality television star (The Kardashians)

KRIS JENNER American reality television star

WYCLEF JEAN

TRAVIS PASTRANA

LIAM PAYNE

American singer/songwriter

Extremesport competitor. Nitro Circus

One Direction member

TITUS BRAMBLE

LOUIS TOMLINSON

Premiership Footballer

One Direction member

JADE THIRWALL Artisst in the girl group Little Mix

MICHA RICHARDS Premiership Footballer

SCOOTER BRAUN Manager for Carly Rae Jepsen, Justin Bieber, Psy and many more. Times Magazine top 100 most influential people in the world 2013.

KELLY & MICHAEL American TV show hosts 22

KHALIL American rapper 23

NOOMI RAPACE

JESSE McCARTNEY

DJ LOCKSMITH

DEAD BY APRIL

Swedish actress (Premetheus and Girls with the dragon tattoo)

American Singer-Songwriter

Rudimental

Swedish metalcore/synthrock band

SNOWPATROL

KE$HA

UK music group

American singer/songwriter

TONY HAWK

PUBLIC ENEMY

Legendary skateboarder

Rappers

CHRISTIAN WADE

MANNY THE DRUMMER

TARA LIPINSKI

England Rugby Player

Member of Ghost Town

American Figure Skater

NICK GRIMSHAW

LOVEABLE ROGUES

English Television & Radio Presenter

British Band

FRANCESCA HULL

COLOR MORALE

British Reality TV Star (Made In Chelsea)

American Metalcore Band

CHRIS O’DOWD & DAWN PORTER British Actor & TV Personality

MATTHIAS SCHWEIGHÖFER German actor

THE DUDESONS (MTV)

JME

DYNAMO

English Grime Artist

English Magician

Four man stunt group and reality TV stars from Finland

LOCAL SWEDISH CELEBRITIES

DANI KARLSSON

ERIK SEGERSTEDT

Blogger

Member of EMB

OSCAR ZIA swedish singer

SEAN BANAN

PETRA TUNEG

Swedish singer

TV personality

BLONDINBELLA

DANNY SAUCEDO

Sweidsh 30 blogger

Sweidsh singer

MARTIN BJÖRK Sweidsh TV host

LAILA BAGGE

DANIEL PARIS

TV host

Blogger

EMMA MALMLÖF

JENNIFER LOPEZ

NATACHA PEYRE

TV Presenter & journalist

TV reality star

ERIC SAADE Swedish singer

SANNA NIELSEN Representin SWE in ESC

BIG BROTHER Swedish reality show

CHARLOTTE KARLINDER TV presenter VOX

SVENJA HOLTMANN

SARAH LOMARDI

VELI KAVLAK

NOMAD

ONE DJ

ANNA SCHEIBE

FERNANDA BRANDﾃグ xxx

PHILIP Founder of the band eschenbach

MISTER AND MISS BERLIN

AMARO WUNDERLICH

WAKE MASTERS Berlin

BASTY & SOPHIA Kiss FM

MANUE CORTEZ Kiss FM

KATY KARRENBAUER

JACKIE HYDE Model

LAURA OSSWALD

JANINA UHSE

LUKE HARANGODY American Basketball player

SAT 1 TV CREW Shooting a story in the OnePiece store

INGMAR STADELMANN xxxxxx

QUEENSBERRY xxxxx 33

GLEE

GOSSIP GIRL

THE ALL-AMERICAN REJECTS

SAMANTHA CASEY

Kurt Hummer from the musical drama

Chuck Bass from the hit US TV show

Guitarist Nick Wheeler

Miss Teen USA beauty queen

PARADE British girl group

ONE DIRECTION

LMFAO

BEN TEWAAG

Hugely successful British boyband

Skyblu from the electropop duo

German TV Presenter

FIONA BE

JLS

SEMI PRECIOUS WEAPONS

JOKO WINTERSCHEID

Fashion Blogger

Hugely successful British boyband

Drummer Dan from the New York rock group

German VJ for MTV

BOYZONE Over 20 million records sold

NATASHA BEDINGFIELD

PEREZ HILTON

UK singer-songwriter

Worlds most famous blogger

RICHARD BRANDSON TRIATHLON TEAM

OMAROSA

UK actor and singer Sam Attwater.

Two-time participant on The Apprentice

AMERICAS BEST DANCE CREW (MTV) ABDC Finalists Quest Crew in OnePiece

GEORGE LOPEZ

ANDY GARCIA

American comedian, actor, and talk show host

PIXIE LOTT

HAYLEY WILLIAMS

The Godfather loves his OnePiece

UK singer-songwriter. More then 50 million youtube Views

Hayley and B.o.B became famous with the song Airplanes

VARSITY FANCLUB

NICO TORTORELLA

American boyband visits our Beverly Hills Concept Store

USA actor from Twelve and Scream 4

WHITNEY PORT AND BEN NEMTIN

OCTOPUSSY (JAMES BOND GIRL)

JADEN SMITH

ELLIE GOULDING

Whitney Port from The Hills and Ben Nemtin from Buried Life, MTV

Maud Adams was the Bond-girl in Octopussy

Son of Will Smith from Karate Kid

English singer-songwriter

DJ AFROJACK DJ Afrojack spinning records in Vegas

SADIE FROST

RONAN KEATING

British Actress

English singer-songwriter

ROBYN

CORRIE RYAN

Swedish singer/songwriter

Coronation Street actor UK

TIMATI Russian artist and DJ

DANNY SIMPSON English Footballer - QPR

ADAM CLAYTON English Footballer - Huddersfield

STOOSHE

ARON JONES

UK Band

UK boxing champion

GABRIELLA ELLIS UK Reality TV Star “Made in Chelsea”

IBI STOVING Danish TV-host

SARA PAXTON

KELES

JASON WAHLER

Actress from Liar Liar, CSI Miami

Rapper

Actor from The Hills and Laguna Beach

HENRY HOLLAND Famous Designer

LUCY DIAKOVSKA Singer songwriter from NO ANGELES

ED DREWETT Singer-songwriter

MALIN ÅKERMAN Famous Hollywood actress

FIONA ERDMANN German model and celebrity

MOHOMBI

F REX LEE

Artist “Bumpy ride”

Lloyd from Entourage

WONDERLAND The new Spice Girls from Britain

NICK SIMMONS

ROMEO

DAVE ANNABLE

Son of rock legend Gene Simmons

Dancing with the stars

TV-series Brothers & Sisters

SWISS SNOWBOARD TEAM

BRIX SMITH

The Swiss National Snowboard Team

American singer, guitarist and television presenter,

DIRTY SEXY THINGS (PEROU) British fashion, portrait and music photographer

RENĂˆ DIFF Vocalist in the pop-group Aqua

CASPER CHRISTENSEN

QUEENBERRY

HAYDEN PANETTIERE

Danish comedian and actor

German pop group

American actress from Heros and Scream

DIRT NASTY Recording Artist, Rapper

PIXIE GELDOF

ASHLEY DAWSON

British model and socialite

British actor from Hollyoaks

fashionnews

fashion

Whatâ€™s hot this week

Send us any fashion questions or let us know your thoughts at fashionnews@sundaymirror.co.uk

Emma Watson

Wacky trend

our latest style crush

Love them or loathe them, there is a new craze in town â€“ adultsized babygros (or adultgros, if you will). Brand new website onepiece. co.uk has launched a range of romper suits in a rainbow of colours. Perfect for days on the sofa recovering from one of your many Christmas parties â€“ or if you are feeling really brave, wear it out and about. Young X Factor boy band One Direction are more recently out of romper suits than most, but they were spotted in them...

Lost in Showbiz

Letâ€™s raise a toast to Gillian McKeith, page 2

nown for playing feisty Hermione over the years in the Harry Potter movies and for fronting the Burberry campaign last season, Emma Watson, 20, is shaping up to be quite the fashion icon. From her one-shoulder velvet dress to her show-stopping lace and feather ensemble at the Deathly Hallows premiere, Emma has us green with wardrobe envy. If like us at Celebs you hanker for a piece of her style, look no further than the great high street where we have hunted down some Watson wonders.

Why I love Little House on the Prairie, page 18

magazines and newspapers

photograph Sarah lee for the Guardian

Debut at Debenhams

Lipsy

ÂŁ90

20% off

yes PLeAse

no thAnks

Tinchy Stryderâ€™s new collection, Star In The Hood, launches this month. Get a funky vest or comfy jogging bottoms â€“ Rihanna has already got hers. See www.starinthehood.net

lovelies are essential winter warmers, when mixed with touch-screens and tiny buttons you can end up taking them off more than putting them on.

star in the hood

PHOTOGRAPH SARAH LEE FOR THE GUARDIAN

Sequin bag, Mango, ÂŁ37.90

Hoorah! The festive party season is upon us, I will be ditching my satchel in favour of this luxe sequin bag â€“ any excuse to add some sparkle to my outfit.

gloves While these leather or knitted

Michelle Howard, Junior Fashion Assistant

Debenhams 08445 616161 JD Sports 0844 264 1000 Leila London Leilalondon.com Lipsy Lipsy.co.uk Mango 020 7434 3694 Marks & Spencer 0845 3021234 One Piece Onepiece.co.uk

F RE DAGE N DE N 3 DE CE MBE R 2010

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mode

12A

at www.leilalondon.com

Xtra Factor star Konnie Huq has been spotted out and about in a fabulous vintage-looking dress by Darling from leilalondon.com. A haven of quirky brands, filled to the brim with cute dresses, jackets and accessories galore, Leila London is offering Celebs On Sunday readers 20% off online. To receive your discount, simply enter Leilacelebs. Offer ends 11 Dec 2010.

PĂĽ Kultur & NĂśje i dag: Massor av nya bĂścker

JĂ¤ttebebisen rĂ¤tt i tiden

Annat otippat som blivit mode Plyschdress â€“ herrarnas mĂĽste i slutet av 1960-talet. Kjol pĂĽ byxa â€“ 1990talets stora klĂ¤dkombo. Praktiskt nĂ¤r det Ă¤r kallt. JĂ¤tteglasĂśgon â€“ 2008 blev ĂĽret nĂ¤r oversized-glasĂśgonen slog igenom som trendsettarnas mĂĽste.

â– â– BebisdrĂ¤kt fĂśr vuxna har lite otippat seglat upp som en trend. Och det Ă¤r NykĂśpingsbor som driver fĂśretaget i Stockholm. Den norska mysdrĂ¤kten Onepiece Ă¤r hĂ¤r.

Patrick Barkham takes babygrow chic to the streets

Limited Collection at Marks & Spencer ÂŁ89

ÂŁ55

one direction: â€˜Youâ€™ve really made those adult-gros your ownâ€™

Where to buy

Romper stomper The OnePiece is cosy, comfy and trendy. But can a man dressed like a toddler ever

Samira Ahmed Compiled by: Carly Stevens. Pictures: PA/Wenn/Pacific Coast/Rex.

PRESS /

Friday 26.11.10

Adult-gros

er den barnslig ut? VĂ¤nta tills du har den pĂĽ dig. â€“ Man blir lite som ett barn av den, och gosar upp sig i soffan och sĂ¤tter sig dĂ¤r man vill, sĂ¤ger Ă…sa Berggren, tidigare NykĂśpingsbo, numera pr- och marknadsansvarig fĂśr Onepiece. Just nu Ă¤r det mĂĽnga bebisar som Ă¤r moderiktigt klĂ¤dda. Den sĂĽ kallade onepiecen â€“ ganska exakt en babydrĂ¤kt fĂśr vuxna â€“ har seglat upp pĂĽ modebloggares och stylisters topplista. Urcellen Ellen i tv-rutan var fĂśre sin tid nĂ¤r hon pĂĽ tidigt 1980-tal svĂ¤vade runt i rutan i sin onepiece. Ta en luvtrĂśja. Ta ett par mjukisbyxor. SĂ¤tt ihop. SĂĽ, dĂ¤r har du den sĂĽ kallade onepiecen. Och bakom ratten pĂĽ den svenska delen av fĂśretaget Ă¤r det idel personer frĂĽn NykĂśping. Ă…sa Berggren har tidigare varit NykĂśpings Lucia och Ă¤ven spelat musikaler med Nymos. Nu jobbar hon alltsĂĽ med den mjuka overallen. â€“ Omkring 90 procent av alla skolelever i Norge har en onepiece. DĂ¤r har det blivit en ungdomshetsgrej. Men vi vill att den inte bara ska bli nĂĽgot fĂśr unga, utan fĂśr alla. Det Ă¤r vĂ¤rldens bĂ¤sta mysplagg, sĂ¤ger hon. Ă…sa Berggren har med sig NykĂśpingstjejerna Amanda Edman och Mona Olausson i fĂśretaget. Nyligen Ăśppnade deras nya butik intill flotta Biblioteksgatan i Stockholm. Vid Ăśppningen ringlade kĂśn lĂĽng. â€“ Alla vill gĂĽ runt i en. Det Ă¤r fantastiskt, sĂ¤ger Ă…sa Berggren. Ett enda lufsigt mjukisplagg att hasa om-

kring i. Somliga skulle tĂ¤nka att det var lite som hĂśjden av dekadent civilisationssĂśnderfall. Som Roms undergĂĽng. SĂĽ varfĂśr har nĂĽgot sĂĽ osannolikt som en sparkdrĂ¤kt fĂśr vuxna slagit igenom just nu? Delvis Ă¤r svaret att mjukisdrĂ¤kten flutit pĂĽ en vĂĽg som dragit fram genom kĂ¤ndisvĂ¤rlden. Profiler som Kate Moss, Westlife, Jude Law och Beckham har lĂĽtit sina kroppar glida in i det heltĂ¤ckande plagget. Unga bloggtjejer med boostade lĂ¤ppar Ă¤r ocksĂĽ ett gĂ¤ng som hyllat plagget. Isabelle StrĂśmberg, Kissie och Anna Hibbs Ă¤r nĂĽgra av modebloggarna som plockat upp den fotsida drĂ¤kten.

PlatĂĽtrĂ¤skor â€“ PĂĽ 1970talet skulle man bĂĽde vara lĂĽng och hemvĂ¤vd. Pannband och benvĂ¤rmare â€“ PĂĽ 1980-talet

gjorde gympingtrenden otillbĂśrlig pĂĽverkan pĂĽ modet.

SkĂ¤gg delat i tvĂĽ tovor â€“ PĂĽ 1500-talet

En riktig bakisidĂŠ

stoltserade sjĂ¤lvaste kung Erik XIV med det dualistiska modeskĂ¤gget.

Enligt berĂ¤ttelsen var det nĂ¤r tre unga killar i Norge segade sig igenom en hĂĽrdfĂśr bakisdag som idĂŠn till plagget Onepiece fĂśddes. De satt och spĂĽnade kring vad som vore det perfekta bakisplagget. En av dem konstaterade att mjukisbyxor var toppen. NĂĽgon annan tyckte att luvtrĂśjan regerade. Sedan kom de helt enkelt pĂĽ att det perfekta vore att blanda de tvĂĽ plaggen. Vips, sĂĽ var onepiecen skapad. Det var fĂśr fyra ĂĽr sedan. FĂśr ett ĂĽr sedan fick en stor norsk bloggare upp Ăśgonen fĂśr dem och sedan spred sig trenden.

Teletubbies. Men det Ă¤r lĂĽngt frĂĽn sanningen om man provar den. Vilka sammahang Ă¤r den menad fĂśr?

â€“ FĂśrst och frĂ¤mst nĂ¤r det Ă¤r sĂĽdant hĂ¤r vĂ¤der. Det Ă¤r ett hemmaplagg i grund och botten. Men designen har utvecklats och vi har fĂĽtt fĂśrfrĂĽgningar om att till exempel barpersonal vill ha den. Nyligen var vi fyra som hade pĂĽ oss den nĂ¤r vi gick till krogen Storstad.

Rosvalla 3/12 med julbord!

Hur reagerade folk, var det nĂĽgon som sa nĂĽgot?

â€“ NĂĽgon frĂĽgade â€?Var har ni kĂśpt dem? De ser sĂĽ sjukt skĂśna ut.â€? Andra skrattade och tittade lite konstigt. Hur ofta bĂ¤r du onepiece?

â€“ Jag bĂ¤r den jĂ¤mt. Jag har olika fĂśr olika Ă¤ndamĂĽl. Men det Ă¤r inte riktigt nĂĽgot uppklĂ¤tt mode. Inte Gossip Girl direkt. Allvarligt talat, Ă¤r inte det hĂ¤r ett riktigt fĂśrhĂĽllandedĂśdarplagg, pĂĽ samma sĂ¤tt som mjukisbyxor klassats som det?

â€“ Snarare tvĂ¤rtom. Det hĂ¤r manar till att man ska ligga och kramas.

Olle SĂśderstrĂśm

0155-767 58 olle.soderstrom@sn.se

Ă„r det en luvtrĂśja? Ă„r det ett par mjukisbyxor? Eller kanske bĂĽde och?

KĂśp biljett 0771-45 46 00 biljettkontoret.se

F OTO: ONE PIE CE

Handlar inte det hĂ¤r bara om offensiv sponsring?

â€“ Nej faktiskt inte. Det har spridit sig och blivit en celebritygrej. Det hĂśr av sig mĂĽnga till mig som vill bli sponsrade. Men vi jobbar inte sĂĽ, svarar Ă…sa Berggren.

Vad sĂ¤ger du om att alla kallar den fĂśr bebisdrĂ¤kt fĂśr vuxna?

â€“ Det Ă¤r lite den associationen man fĂĽr. Som

Personliga minnen av John Lennon POCKET John Lennon skulle ha fyllt 70 ĂĽr i

ĂĽr och samtidigt Ă¤r det exakt 30 ĂĽr sedan han

Robin Stegmar. GĂśran Gillinger. Rino Brezina. Mia BergstrĂśm. PĂ¤r MalmstrĂśm. Evelina OlsĂŠn KapellmĂ¤stare: Roger Mikander

EN HELKVĂ„LL MED ROCK â€™Nâ€™ ROLL!

NYKĂ–PING, ROSVALLA 26 mars 4/3 Ă–rnskĂśldsvik 5/3 GĂ¤vle 11/3 LinkĂśping 12/3 GĂśteborg 18/3 Karlskrona 19/3 MalmĂś

be taken seriously? Pa

SURF EUROPE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

SURF EUROPE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

SURF EUROPE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

SURF EUROPE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

SURF EUROPE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

SURF EUROPE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

DEC 12

Mensuel OJD : 377842

10 BOULEVARD DES FRERES VOISIN 92130 ISSY LES MOULINEAUX - 01 41 46 88 88

Surface approx. (cm²) : 532 N° de page : 42

Page 1/1

MUSIQUE Au réveil. Après le triomphe de « La Superbe », Benjamin Biolay revient avec un sixième album, plus varié, plus rock. « Vengeance » ajoute des guitares newwave à ses habituels violons, et des duos rafraîchissants : avec Vanessa Paradis, dont il réalise le prochain album, Oxmo Puccino, Orelsan ou Carl Barât (Naïve). Dans le bain. Mayra & Mr. Mow : un duo folk. Leurs mélodies raffinées accrochent tout dc suite l'oreille grâce à la voix de Mayra, une Brésilienne qui chante en anglais et en francais. « Song for Orpheus » nous em mène dans des pays I oi mains, comme l'Inde qu'affectionné Mr. Mow et l'Amérique latine de Mayra (X-Ray Production). Au lit. Raphaël change de catégorie. Le poids lourd de la chanson française sort un album fait à la maison avec son ami producteur Benjamin Lebeau. Aventureux, expérimental, électro, enivrant, dans « Super-Welter », Raphael, le romantique ultra moderne, continue à chanter l'amour, comme si de rien n'était (EMI). ET.

Là

c'est so À partir Collector

Avec une lithographie unique et numérotée ? La poubelle à verre ne l'aura pas. 16,50€, Absolut Unique, édition limitée, GMS.

PRESSLAB 2077904300503/GBM/OTO/2

Eléments de recherche : ONE PIECE : ligne de vêtements, toutes citations

April 2012 - French lifestyle magazine for men

February 2012 - German fashion magazine

SE R ECY

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f a c e b o o k . c o m / m x n e w s p a p e r

F R I D AY A P R I L 2 6 , 2 0 1 3

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April 2012 - French lifestyle magazine for men

JOLIE

SURF EUROPE

DO NOT L

FREE

F B 1 2 3

YOU N LY LIVE OO NESIE

Picture: NICOLE CLEARY

C M Y K

Former Australia winner ’s Next Am Top all-in-one anda Ware sho Model The Norwe jumpsuit by ws off an On hooded gian brand, kno ePiece. wn for Justin Bie “onesie” and famous its ber, fans and Sad One Direction , Pixie Lot ie Down Un Frost, has lau t nch der. one piece.com ed /au

Nadia Salemme

Tram inspectors can’t chase, corral targets The internal memo, leaked to radio 3AW today, said inspectors weren’t allowed to ‘‘surround or corral’’ a passenger, or pursue them if the passenger physically attacked an inspector. The policy, which came into effect last month, said an arrest should only

be made ‘‘as an absolute last resort’’. The memo said it was introduced because inspectors had been ‘‘injured as a result of unruly passengers during physical detention’’. There were 10 assaults on inspectors between January and March, a ‘‘slight

rise’’ on the same period last year. A Yarra Trams spokesman confirmed the details of the memo today. One regular tram user said: ‘‘I would just run. If it was outside of my regular commute to work, I probably would.’’ Public Transport Users Association

president Tony Morton said the policy was ‘‘positive’’ and would ‘‘call off their rather aggressive arresting tactics’’. ‘‘We don’t condone fare evasion but we don’t like to see a system that turns the interaction between staff and passengers into a confrontation,’’ he said. ‘‘In the past you had scenes where half a dozen ticket inspectors basically get quite physically aggressive with people over an unpaid fine.’’

BACK FROM DEAD MIRACLE AS 24 FOUND UNDER COLLAPSED BUILDING

SMARTPHONE DEALS¡

PAGE 8

SEE BACK PAGE FOR DETAILS!

www.jbhifi.com.au

TICKET inspectors have been banned from chasing and surrounding fare evaders, according to a secret memo from Yarra Trams. The leaked document stated authorised officers ‘‘must not block the path of, or attempt to physically detain a person who attempts to walk/run away’’ in a move that could help fare evaders.

MEL 26-APR-2013 PAGE

Space evaders

JB-AU4248

JOLIE

SURF EUROPE

April 2012 - French lifestyle magazine for men

FASHION / DESIGN / LIFESTYLE Schatz, da will ich hin!

Beauty

ΤΩΝ ΑΓΓΕΛΙΚΗΣ ΣΑΠΙΚΑ, ΕΥΗΣ ΚΑΛΛΙΝΗ

&Style

Jumpsuits für trübe Dezembertage

Reinkings Die Top Five der Lifestyle-

suits sind super bequem, kuschelig warm und das perfekte Kleidungsstück, um an einem trüben Dezembertag auf der Couch zu lümmeln. Lady Gaga und Teenie-Schwarm Justin Bieber sind übrigens bekennende Fans der coolen Einteiler. ONEPIECE FLAGSHIPSTORE, LITFASS-PLATZ 2-4, MITTE, MO.-SA. 11-20 UHR, G 275 806 445

Ranking

Expertin Laura Reinking

PLAY LIST!

Το τελευταίο «θαύµα» της «Habita»

Kleider machen Feste!

Schaurig & schön

VALENTINO GARAVANI VIRTUAL MUSEUM

FOTOS: EVENTPRESS, WENN

Με µια υπέροχα ροµαντική, αλλά και girly διαφηµιστική καµπάνια υποδέχεται την άνοιξη η «Louis Vuitton». Ο καλλιτεχνικός διευθυντής του οίκου, Marc Jacobs, σε συνεργασία µε τον διακεκριµένο φωτογράφο Steven Meisel µετέφεραν µε επιτυχία την ατµόσφαιρα που επικρατούσε στο τελευταίο show: Παστέλ χρώµατα, ονειρεµένα καρουσέλ συνδυάστηκαν µε τις µπροντερί ανγκλέζ, αποτυπώνοντας ιδανικά την οµορφιά, την ελαφρότητα και την ανεµελιά της άνοιξης.

NR. 21 214 /SONNABEND, 14. JANUAR 2012

Wie läufst du denn rum? E

rstes Problem: Wie beschreiben, was mir da gerade Unerhörtes um den Hals hängt? Dickes graues Gebinde, sieht aus wie ein Vogelnest oder Dornenkranz. Fühlt sich aber weich an. Der Kollege aus der Moderedaktion wird es später als „aus Stoffstreifen geflochtene Netzkapuze“ identifizieren, aber jetzt, zu Hause vorm Spiegel, bin ich bloß irritiert. Gucke mich länger an als gewöhnlich, gaffe regelrecht. Man fühlt sich nämlich gleich besonders in so einem Outfit. Wer ein Vogelnest um den Hals trägt, hat auch eine interessante Persönlichkeit, davon ist auszugehen. Lektion eins: Designerkleidung schmeichelt dem Ego. Berlin ist Deutschlands Modehauptstadt, behaupten alle, die sich auskennen, außer die in Düsseldorf und München vielleicht, aber auch die werden es nicht ewig leugnen können. 800 Designer entwerfen hier ihre Kleider, der „Berliner Stil“ wird weltweit gelobt, und doch gibt es erstaunlich viele Menschen in dieser Stadt, denen Mode bislang fremd geblieben ist. Die nicht wissen, was das bringen soll: Geld ausgeben, Trends hinterherlaufen, hip sein wollen. Wir bräuchten einen Ahnungslosen, der bereit ist, sich vorurteilsfrei auf Mode einzulassen, hat Kollege Jan gesagt. Einen, der wenig von Stoffen und Schnitten versteht, der für Hemden keine 20 Euro ausgibt und Socken trägt, auf denen die Wochentage gedruckt sind. „Einen wie dich“, hat Jan gesagt. Und dass so ein Test doch auch eine Chance sein

ONE PIECE, ONE LOVE...

e Haut Hier blitztrtdidas Kleid ze und glit

MEHR BERLIN

DER TAGESSPIEGEL

Light, soft & beautiful by «Louis Vuitton»

Egal wie gut oder auch schlecht das Jahr für Sie war – lassen Sie es modisch mit Stil zu Ende gehen. Schmücken Sie zum Fest erst IhBaby, heut ren Baum und dann sich selbst! Hier eine geh ich aufs kleine Stilberatung für die zwei schönsten Ganze! Jahresendpartys, die jedoch den Anlässen (Vila, Kleid entsprechend sehr unterschiedlich ausfällt. 65 Euro) Der Weihnachtslook ist edel, aber praktisch. Heißt: die Festklamotte sollte unterm Baum glänzen, und in der Küche oder zwischen Geschenkbändern und Kindergewusel auch mal was abkönnen. Gedeckte Farben, schlichte Accessoires, klassische Schnitte. Etuikleid aus Tweed, Marlenehose mit Schluppenbluse, lässiges Strickkleid mit bequemen Pumps. Und dazu: funkeln Ihr Herz und Ihre Augen. Silvester hingegen können Sie’s modisch richtig krachen lassen. Kurz und Glitzer, das ist der Kleider-Trend. Viel Gold, gern Pailletten und Strass. Zum Überziehen gegen die Mitternachts-Kälte? Vollkommen egal, denn jeder sah vorher und sieht nachher, was drunter so sexy blitzt. Laura Reinking

Die Feiertage sind auch dazu (Kate Winslet) zu machen. Holda, sich zu entspannen. Zum lywood gegen britisches LandiBeispiel eingekuschelt mit eidyll. Dort lernt sie Iris’ umwernem Liebesfilm zur Hand. Meine fenden Bruder Graham (Jude liebsten Festtagsfilme, die das Law) kennen, und … hach … Herz erwärmen: 4. Ist das Leben nicht schön? 1. Harry und Sally (1989): (1946): Um zu verhindern, dass Herrlich amüsante Liebeskomö- sich der Familienvater George die mit Meg Ryan (Sally) und (James Stewart) umbringt, Billy Crystal (Harry). Thema des zeigt ihm sein Schutzengel ClaFilmklassikers: Männer und rence (Henry Travers), was mit Frauen können nicht normal den Menschen um ihn herum miteinander befreundet sein, passiert wäre, wenn er nicht geΟ κόσμος της μόδας, weilτης immer der Sex dazwischen-της lebt hätte. Als George dies sieht, αρχιτεκτονικής, γεύσης kommt. Kann man gar nicht oft bereut er seinen Wunsch und καιsehen. του ταξιδιού προτείνει genug will wieder leben. Am Weih2. Tatsächlich ... Liebe (2003): nachtsabend kehrt er zu seiner πάντα κάτι καινούργιο. Episoden verschiedener ProtaFamilie zurück. Ξεχωρίζουμε τα καλύτερα. Für Eisgonisten (u. a. Hugh Grant, Liam 5. Der kleine Lord (1980): Nach prinzesNeeson) in den Vorweihnachts- dem Tod seines Vaters lebt der sinnen wochen. Vom Premierminister kleine Cedric allein mit seiner (49,95 Euro, bis zum Altrocker sehnt sich in Mutter in New York. Er erfährt, ξενοδοχειακός Όµιλος «Habita» έχει αποδείξει επανειληµµένα πως ό,τι πιάνει στα χέρια Seeτου u Soon) Lack & diesem Wintermärchen ganz dass er den Titel des Lord Mit Feuer Leder (Akγίνεται χρυσός.annehmen Έτσι ύστερα από τα ξενοδοχεία «Basico», «Purificadora», «Boca London nach dem Glück.γρήγορα RoFauntleroy soll. Daund Flamme 389 mantisch! Must-see! für muss er zu seinem verbitterChica» και πολλά ακόµη ιδιαίτερα καταλύµατα, ήρθεinsηnächste ώρα για τη kesoir, Νέα Υόρκη να αποκτήσει Euro) 3. Liebe braucht keine Ferien ten Großvater (Alec Guiness) Jahr rutschen τη δική της εκδοχή µεDiτη δηµιουργία του «Hotel Americano». To κτίριο όπου στεγάζεται, έργοAuf τουSexy αρχι(2006): Amanda (Cameron auf ein Schloss nach England (199,95 Euro, Sohlen az)τέκτονα hat ihren Mann vor die Tür ziehen. Es gelingt Cedric, dasΤα δωµάτια, σχεδιασµένα Patrizia Enrique Norten, είναι λιτό και αυστηρό. από τον Arnaud Montigny, Glanz & (99,95 gesetzt und beschließt, Urlaub Herz seines Opas zu erwärPepe) Gloria (33 Bufόλα µία ξύλινη – περίβληµα, όπου εσωκλείονται ουσιαστικά τα κρεβάτια.Euro, Οι κοινόperέχουν Wohnungstausch mit Iris πλατφόρµα men. Euro, falo) Oneχρηστοι χώροι, τόσο το καφέ και το εστιατόριο, όσο και ο χώρος της πισίνας αλλά και το club αποπνέουν Oasis) Shoulderτη σοφιστικέ γοητεία, µε την οποία είναι ταυτισµένη η Νέα Υόρκη. www.hotel-americano.com Heute bin ich Dress von Star (11 Euro, Buntes Mango Golden Warehouse) Feuerwerk (119 Euro) Girl! (Veram Körper sace for (49,95 H&M,199 Euro, Vila) Hingucker Mädels, wenn ihr auf dem Euro, am Hals roten Teppich schreitet, hm.com) Bis (590 Euro, dann macht es mit Stil. Ihr Ως μιαSwarovski) «μελλοντική ανάμνηση», παρακαταθήκη στις μεταγενέστερες zum Knie müsst da nicht drauf. Aber γενιές χαρακτηρίζει ο γνωστός ιταλός σχεδιαστής μόδας Valentino τη zwar, aber: Tanz mit wenn ihr unbedingt wollt, δημιουργία του νέου του Εικονικού Μουσείου, eng und heißσε συνεργασία με τον den Sterdann: Kopf hoch, Strahleläεπί σειρά ετών συνεργάτη του Giancarlo Giammeti. Tο online μουσείο (199,95 Euro, nen (99,90 cheln her, Beinchen schön in καλύπτει πάνω από 100.000 τετραγωνικά μέτρα εκθεσιακού χώρου French ConEuro, BufPose stellen. Das hat bei nection) και προφέρει πρόσβαση σε διαφορετικές πτέρυγες και γκαλερί, όπου falo) w Schauspielerin Anna Julia φιλοξενείται το έργο της 50χρονης πορείας του κορυφαίου μόδιστρου. Kapfelsperger (26, „Kokowääh“) Richtig Körperprima geklappt. Niedlich posiert Πρόκειται για μια μοναδική, τρισδιάστατη εμπειρία, που χαιρετήθηκε aufgesie mit gekreuzten Beinen, natürliαπό το betontes σύνολο των Μ.Μ.Ε. και rüscht! της διεθνούς showbiz – η Δάφνη Γκίνες, Mein Röckchem Lächeln, hübschem Kleidchen. η ΣάραNeckholΤζέσικα Πάρκερ και (Navy η Αν Χάθαγουεϊ έδωσαν το παρών στο Boot, chen glänzt! der-Kleid q GZSZ-Darstellerin Sila Sahin λαμπερό πάρτι λανσαρίσματός του, που πραγματοποιήθηκε πρόσφατα 479 Euro) (100 Euro, (129 Euro, (26) hingegen steht blöde da (und Oasis) στη ΝέαHeine) Υόρκη. www.valentino-garavani-archives.org guckt auch so).

16 CLOSE UP

Sonntag, 18. Dezember 2011

Mode, Schönheit, Shopping-Doping für Körper und Seele Der Stil-Berater für die zwei wichtigsten Jahresendpartys

In Nordeuropa ist das schwedische Modelabel „OnePiece“ längst Kult. Nach Dependancen in London und Los Angeles hat jetzt endlich auch der erste deutsche Flagshipstore eröffnet. Seit Mitte November kann man im Hackeschen Quartier lässige Overalls in Knallfarben (ab 140 Euro) und süße Sleepshirts (ab 75 Euro) kaufen. Die Jump-

April 2012 - French lifestyle magazine for men

February 2012 - German fashion magazine

ΤΗΣ BELLA PAPADOPOULOU DOBROWOLSKA

FOTO: ONEPIECE/PROMO

Im Hackeschen Quartier gibt’s lässige Sleepwear

SURF EUROPE

One love είναι τελικά το καινούργιο ρούχο «OnePiece» που έχει γίνει το νέο must στη μόδα. Το μονοκόμματο ρούχο που μοιάζει με πιτζάμα, έχει αγαπηθεί και από celebrities, όπως είναι ο Justin Bieber, η Pixie Lott και η Natacha Beddingfield. Η ιδέα που ξεκίνησε στον Βορρά όταν τρεις Νορβηγοί έραψαν για πλάκα το πάνω με το κάτω κομμάτι της φόρμας τους, κατέληξε να γίνει γρήγορα το επόμενο βήμα στη μόδα. Το «OnePiece» που φτιάχνεται τόσο για άντρες όσο και για γυναίκες, υπάρχει σε πολλά χρώματα και σχέδια, οπότε μπορείτε να επιλέξετε το αγαπημένο σας «OnePiece» και να γίνετε ένα με την υπόλοιπη παρέα. Jump in!

Der „Berliner Stil“ wird weltweit gelobt – aber wie sieht der aus? Unser Autor macht den Test: sechs Tage, sechs Outfits. Und ziemlich viel Selbsterkenntnis Von Sebastian Leber Fotos: Mike Wolff

Seltsam: Niemand starrt mich an. Aber ich starre die anderen an

«Emphasis» µε διακρίσεις Η πολυβραβευµένη οικογένεια των µονοποικιλιακών του Κτήµατος «Παυλίδη», κυκλοφορεί πλέον µε την εµπορική ονοµασία «Emphasis», προς τιµήν της έµφασης που δίνεται στην κάθε ποικιλία: Ασύρτικο, Chardonnay, Tempranillo και Syrah. Ειδική αναφορά γίνεται στο «Emphasis» chardonnay, το οποίο βραβεύτηκε ως κορυφαίο ελληνικό κρασί σε δύο µεγάλους διαγωνισµούς: IWSC και China Wine Awards.

CLOSE UP 17

WOOLRICH-PARKA Der Arctic Parka (links oben) kostet in der Limited Byrd Cloth Edition 800 Euro. Die Nudie Jeans kostet 130 Euro, die rahmengenähten Red Wings 300 Euro. Gibt’s bei 14 oz. in der Neuen Schönhauser Straße 13.

JUMPSUIT In Deutschland kann man den norwegischen Jumpsuit von „OnePiece“ (links unten) bisher nur im Internet bestellen – oder im Berliner Pop-up-Store am LitfaßPlatz 2 kaufen. Kosten: ab 120 Euro aufwärts.

MICHALSKY-KOMBINATION Der Mixed Blazer und die Classic Slim Pants sind beide aus Baumwolle, kosten 500 beziehungsweise 190 Euro (großes Bild). Michalskys „Urban Nomad“Schuhe mit Klettverschluss kosten 200 Euro.

TRENCHCOAT Gebrauchte Trenchcoats gibt es zum Beispiel beim Colours Kleidermarkt, Bergmannstraße 102. Dieser kostete 21 Euro. Eine Übersicht über weitere Secondhandläden bietet der Infokasten rechts auf der Seite.

POLYESTER-JACKE Die knallroten Jacken gibt’s für 30 Euro bei H&M, zum Beispiel in der Rosenthaler Straße 36 (kann sein, dass eine von ihnen leicht riecht). Die pastellblaue Stoffhose kostet dort 20 Euro.

BUTTERFLYSOULFIRE Den Designerpullover mit ausfahrbarer, geflochtener Netzkapuze stammt vom Label Butterflysoulfire und ist im gleichnamigen Laden in der Mulackstraße 11 erhältlich, er kostet 215 Euro.

könne. Sechs Tage, sechs Outfits. Und am Ende eine Antwort auf die Frage: Lohnt es, sich für Mode zu interessieren? Das Vogelnest bleibt vorerst im Schrank. Zu radikal. Hier fehlt noch das Grundvertrauen, nicht ausgelacht zu werden. Lektion zwei: Mode kann Überforderung sein. Stattdessen zu H&M in die Rosenthaler Straße, ein bisschen hin und her gesucht und dann eingesehen, dass Hilfe nötig ist. Eine Kundin, die recht modisch aussieht, wird um Rat gebeten. Sie soll mir etwas Schräges aussuchen, etwas, mit dem ich garantiert auffalle auf Berlins Straßen. Sie wählt eine knallrote, fies glänzende Winterjacke, die waagerecht abgesteppten Nähte sollen vortäuschen, dass Daunen drin stecken, tatsächlich ist innen 100 Prozent Polyester, außen 100 Prozent Polyamid. Dazu eine Stoffhose in scheußlichem Pastellblau, beides zusammen für 50 Euro. „Made in Bangladesh“ steht innen auf dem Etikett, und man kann sich gut vorstellen, wie da irgendwo am Golf von Bengalen unterbezahlte Fabrikarbeiter in ihrer Halle schuften und sich über die Westler wundern, die solche Hosen freiwillig anziehen. „Ich bin nicht sicher, ob du wirklich der Typ dafür bist“, sagt meine Beraterin an der Kasse. Ich bin auch nicht sicher, aber egal. Vivienne Westwood hat einmal behauptet, Mode sei die Synthese aus Wissen und Ausprobieren. Also los. Ich spaziere in dem Outfit über den Hackeschen Markt, quer durch Mitte bis nach Kreuzberg. Drei Beobachtungen: Niemand starrt mich an! Ständig begegne ich Menschen, die noch weit schrägere, unpassendere Farbkombinationen tragen, die starre ich dann an! Außerdem ist Polyester-Polyamid die Hölle, nach zehn Minuten schwitzt man erbärmlich. Würde mich jetzt einer meiden, er täte es nicht wegen des Anblicks, sondern wegen des Geruchs. Jacke und Hose werden zurückgegeben. Lektion drei: Es kommt drauf an, wie man sich selbst darin fühlt. Es ist viel über Berliner Mode geschrieben worden in den vergangenen Jahren, auch im Ausland. Der britische „Guardian“ hat eine kluge Reporterin hergeschickt, die schnell erkannte, was den Reiz des hiesigen „Street Styles“ ausmacht: Der sei ziemlich genau wie die Berliner Architektur, schrieb sie – unzusammenhängend, genügsam, archaisch und avantgardistisch zugleich. Die Frau glaubte auch zu wissen, woher der Drang nach dem Mixen verschiedenster Stilrichtungen komme. Nach NS-Zeit und SED-Diktatur werde in Berlin alles vermieden, was irgendwie nach Uniform ausschaue. Ich möchte auch mixen, und ich weiß, wo. Den Secondhandladen Colours findet man in der Bergmannstraße in Kreuzberg, Hinterhof rechts, hoch in den ersten Stock. Bereits an der Tür weht einem derDuft entgegen,der solcheGeschäfte zwangsläu-

Der Normalzustand. Unser Autor hat wenig Ahnung von Textilien oder Schnitten. Wenn er einkauft, dann von der Stange.

fig einnebelt. Es ist der durchaus angenehme Geruchvon Stoffen, die im Zweifel schon weit mehr erlebt haben als man selbst. Colours bietet ausrangierte Pelzmäntel, Trainingsjacken und Stoffhosen, die Preise werden nach Gewicht berechnet: An der Kasse kommt alles in einen Korb, das Kilo kostet 14,99 Euro. Ich brauche nicht lange, bis ich ihn gefunden habe: den Trenchcoat, den ich schon immer wollte und für den ich mich nie erwachsen genug fühlte. Er ist nicht so knittrig wie der von Columbo, aber er hat Stil. Ich trage ihn den ganzen Tag, dazu meine Adidas-Turnschuhe, klarer Stilbruch, die Frau vom „Guardian“ wäre stolz. Ich bewundere mich in Schaufenstern und Regenpfützen. Meine Freundin findet, er mache mich ernst, verleihe mir einen „klassischen Touch“. Auch einen stasimäßigen, sagt sie, das sei aber nicht schlimm. Am Abend wird die Schwester umein Urteil gebeten. Sie fragt, ob sie wirklich sagen soll, was sie denkt, und dann sagt sie: „Man muss einen Trenchcoat auch ausfüllen können.“ Das meine sie gar nicht körperlich, eher charakterlich. Lektion vier: Wer sich modisch verändert, riskiert seelische Verletzungen. Schwer angesagt sind in der Modebranche derzeit Pop-up-Stores. Temporäre Läden, die plötzlich an einerunerwarteten Stelle öffnen, in alten Lagerhallen oder Bürogebäuden etwa, bloß für wenige Monate, manchmal nur für Wochen. Sie verkaufen Kollektionen einer einzigen Marke, dann verschwinden sie wieder. Manche verzichten auf Werbung, setzen auf Mundpropaganda, das suggeriert eine zusätzliche Guerilla-Attitüde. Wer hier einkauft, darf sich eingeweiht fühlen. Und kaufen wird er schnell und viel, denn der Shop könnte ja jederzeit schließen. Einen dieser trendigen Pop-ups findet man gerade am Litfaß-Platz nahedem Hackeschen Markt. Underground im Schicki-Viertel, geht das überhaupt? Innen sind die Wände unverputzt, von der Decke hängen Kabel, aber das Spektakulärste sind die Kleidungsstücke: Die norwegische Firma „OnePiece“ verkauft hier ihre superbequemen, einteiligen „Jumpsuits“ aus Baumwolle. In die muss man nur reinspringen und einmal den Reißverschluss hochziehen. Justin Bieber trägt auch so einen. Verkäuferin Jana erklärt in hohem

Tempo, wofür man den Jumpsuit verwenden kann: zum Joggen und Yoga, zum Partymachen und lässigen Abhängen. Ein Kindergärtner trage ihn, weil die Kleinen die Farben so liebten, und wenn sich eine Oma den Arm breche, könne sie auch in so ein Teil schlüpfen, sagt Jana. Außerdem natürlich zum Einkaufen ... Zum Einkaufen? Dienstagabend in Kreuzberg, schon auf dem Weg zu Kaiser’s ist mir mulmig. Am Eingang kichert mir ein Paar entgegen, und es lässt keinen Zweifel daran, weswegen gekichert wird. Bis zur Pasta im zweiten Gang habe ich schon drei Glotzer gezählt. Vielleicht ist es der weiße Reißverschlussbenzel, der auffällig in Schritthöhe baumelt, vielleicht die konturlose Gesamterscheinung. Ich wünschte, ich hätte meinen Trenchcoat an. Der Einkauf wird abgebrochen, der Programmpunkt „Redaktionskonferenz im Jumpsuit“ am Folgetag gestrichen. Ich fürchte, ein derartiges Kleidungsstück erfordert eine deutlich lässigere Grundeinstellung. Lektion fünf: Wer kein Selbstdarsteller ist, sollte sich nicht wie einer benehmen. Der erfolgreichste, ganz sicher der bekannteste Berliner Designer heißt Michael Michalsky. Früher war er Kreativchef bei Adidas, heute ist er seine eigene Marke. Zwei Mal im Jahr zeigt er neue Kollektionen im Rahmen der Fashion Week, die Abende gehören stets zu den Höhepunkten der Woche, kommenden Freitag feiert er wieder im Tempodrom. Als ich in seinen Blazer schlüpfe, in seine enge Stoffhose und die Sneakers, alles in Weiß, bin ich skeptisch. „Untenrum an den Beinen ist es recht eng“, sage ich. Untenrum an den Beinen solle es ja eng sein, sagt der Michalsky-Mitarbeiter. Ist wegen des Schnitts. Die Sneakers haben Klettverschluss, und ich stecke die Hose in die Schuhe rein, das sei nämlich „fashion forward“, also ganz weit vorn, erklärt mir der Michalsky-Mann. Ich laufe darin keine drei Minuten durch Mitte, schon glaube ich, dass in jedem Menschen ein kleines Model stecken kann. Gut und leicht fühlt es sich an, so durch die Straßen zu ziehen. Sebastian Leber, du hast dich unterschätzt. Und ja, die Leute schauen, aber niemand kichert. Da ist viel Interesse in diesen Blicken. Die wichtigsten Reaktionen auf das Outfit, sortiert nach dem Grad der Begeisterung: „das beste, was ich je getragen habe“ (ich selbst), „ein Sommertraum in Weiß, aber auch ein bisschen Krankenhaus“ (Kollege 1), „ah, trägst du Michalsky?“ (Kollege 2), „und plötzlich machst du richtig was her“ (Michalsky-Mitarbeiter), „mal was anderes“ (Mama), „sehr heterosexuell wirkt das nicht“ (Freundin). Lektion sechs: Selbst- und Fremdwahrnehmung unterscheiden sich zuweilen erheblich. Was ich an Mode nie verstanden habe: Es scheinen sich zwei Grundbedürfnisse des Menschen radikal zu widersprechen. Einerseits möchte man beachtet werden, und das passiert nur, wenn man sich von anderen unterscheidet. Andererseits möchte man dazugehören, bloß kein Außenseiter sein. Schließt das eine nicht das andere aus? Zurück zum Vogelnest. Das ist übrigens an den Halsausschnitt eines ebenso grauen Pullovers geknotet, und wer genau hinschaut, erkennt, dass die Stoffstreifen aus demselben Material geschnitten wurden, bloß auf links gedreht. Ein wundersames Konstrukt. Mit diesem Kleidungsstück hat sich jemand viel Mühe gegeben. Ich habe es aus einem Laden in der Mulackstraße, Butterflysoulfire heißter. DieMode des Labelssoll lautEigenaussage eine Symbiose aus Eleganz und Verwüstung sein, und wenn der Mann, der mein Outfit entworfen hat, seinen Stil in drei Worten zusammenfassen soll, dann entgegnet er, er brauche nur zwei: „radical charming“. Popstar Lenny Kravitz ließ sich für seine aktuelle Tour 40 BühnenoutfitsvonButterflysoulfire entwerfen. Auch der Sänger von Tokio Hotel trug die Marke schon. Und jetzt ich. Die herzliche Verkäuferin hatte lange Haare undTätowierungen an den Händen, sie nannte sich „SeeSea“, und sie meinte, in Berlin könne man niemanden mit ihren Outfits schocken. Nicht mal in Zehlendorf, da seiendie Menschen zuintellektuell,um sich wasanmerken zu lassen. Wenn überhaupt, dann in Reinickendorf. Also mittags in die U6 gesetzt und nach Norden gefahren. In die Borsighallen. Ein Monstrum von einem Einkaufsparadies. Einen Kaffee gekauft, im Buchladen gestöbert, in den Fluren auf und ab gegangen. Keine sichtbaren Reaktionen. Hatte SeeSea Unrecht? Ich frage eine Gruppe Jugendlicher, die müssten jetzt eigentlich in der Schule sein, aber was soll’s. Einer von ihnen heißt Mario, und nachdem ich zwei Mal nachgefragt habe, prescht er vor: Also, wenn ein Freund von ihm so ein Teil anziehen würde, würde er schon was sagen. Aber ich sei ja nicht sein Freund. In je-

dem Fall solle ich über meine Frisur nachdenken, die sei etwas ungepflegt. Lektion sieben: Die Leute haben ihr eigenes Leben, sie warten nicht darauf, dich bloßstellen zu können. Wenn nächste Woche in Berlin die Fashion Week beginnt und wahrscheinlich neue Besucherrekorde vermelden wird, dann liegt das zu einem guten Teil auch an Karl-Heinz Müller, dem Mann, der die Bread & Butter gegründet und in Berlin etabliert hat. Er betreibt den Laden „14 oz.“ in der Neuen Schönhauser Straße, mit dem will er zeigen,

Das ist das Beste, was ich jemals getragen habe. Denke ich wie lässig und gleichzeitig exklusiv Mode in Berlin aussehen kann. Ein Besuch lohnt sich schon wegen des riesigen Aquariums hinter der Kasse, in dem schwimmen kleine Quallen. Vor allem gibt es hier Woolrich: die taillierbaren Parkas mit Fellkragen. Artenschutztechnisch sei das kein Problem, sagt der Verkäufer, das Fell stamme vom Kojoten, und den gebe es in den USA so häufig wie hier das Kaninchen. Ich nehme einen in Royal Blue, eine limitierte Edition. Dazu passen Stiefel von „Red Wing“, die wurden früher von Cowboys getragen und sind deshalb öl- und urinabweisend, das könnte auch helfen in einigen Gegenden von Berlin. Die Jeans stecke ich natürlich in die Stiefel, von wegen „fashion forward“. Und ein Shirt aus ägyptischer Baumwolle, der Stoff ist aus den 40ern, heißt es. Fühlt sich alles toll an, es ist das Outfit, mit dem man in jedem Mitte-Café dazugehört. Bloß: Allein die Jacke kostet fast 800 Euro, jedenfalls wenn man sie kauft und nicht wie ich zu Recherchezwecken ausleihen darf. Bevor ich so viel Geld ausgebe, müsste ich mein Leben grundlegend ändern: nicht mehr nebenbei am Computer essen. Nicht mehr beim Autofahren essen. Keine Kleider mehr auf Stühlen stapeln. Keine Kaugummis oder auslaufbare Süßigkeiten mehr in Hosentaschen lagern. Lektion acht: Modisch zu sein, bedeutet viel Arbeit. Am Tag nach Testende folgt die größte Erkenntnis. Ich bin gar nicht froh, wieder Gewohntes zu tragen, die Jeans, das Standard-Hemd. Kein bisschen erleichtert, bloß gelangweilt. Es ist, als fiele einem plötzlich auf, dass man beim Kochen jahrzehntelang das Salz vergessen hat. Lektion neun: Mode ist kein Spielkram. Mode ist eine Chance. Am Nachmittag tröpfele ich mir Falafelsoße auf die Jeans. Gott sei Dank, es ist meine eigene.

WAS UND WO

Mode in der Stadt DIE FASHION WEEK Vor dem Brandenburger Tor haben die Aufbauarbeiten schon begonnen: Vom 18. bis 21. Januar werden hier rund 50 Designer vor Fachpublikum ihre neuen Kollektionen präsentieren. Parallel dazu finden diverse Branchenmessen statt, etwa die Bread & Butter auf dem ehemaligen Flughafen Tempelhof sowie die Premium. Außerdem sind überall in der Stadt Veranstaltungen geplant, die für jedermann frei zugänglich sind – einen detaillierten Überblick über Termine und Adressen gibt es in den nächsten Tagen im Berlin-Teil des Tagesspiegels. Noch mehr Bilder und Berichte zur Modewoche finden Sie unter: www.tagesspiegel.de/mode POP-UP-STORES Nicht nur „OnePiece“ verkauft am Hackeschen Markt. Im Rahmen der Fashion Week will am Litfaß-Platz 2 gleich eine ganze Reihe von jungen Berliner Modelabels ihre Kreationen anbieten: Vladimir Karaleev, 30paarhaende und Franzius, dazu Karolin Kruger, Julice en rêve und weitere. Vom 18. bis 21. Januar, täglich 13 bis 21 Uhr, dazu gibt es Installationen und Videokunst, zwischendurch auch Performances. SECONDHAND Neben Colours lohnt sich auch ein Besuch bei Lindt in der Körtestraße 16 in Kreuzberg, bei Made in Berlin in der Neuen Schönhauser Straße 19 in Mitte oder in der Schwarzen Truhe, Karl-Kunger-Straße 54 in Treptow (Onlineshop unter www.schwarzetruhe.de).

BLAKE

April 2012 - French lifestyle magazine for men

JOLIE February 2012 - German fashion magazine

VICE

January 2012 - UK fashion and lifestyle publication

BRAVO February 2012 - Germany’s largest teen magazine

Lady GaGa

r?! das für ein Paa Was ist denn lop-Kandidat SEBAS„The Voice“-F , „Marienhof“) und A MIR TIAN DEYLE (34 ECC REB in dat „GNTM“-KandiDez. 20) sind frisch (wird am 23. uns erinnern die verliebt! Also ie an Jay Khan zwei irgendwira Weis (32). . . (29) und Ind erte ihre Paris ergatt lle erste Film-Ro

Das erste KuschelFoto

Die Pop-Queen und der Schauspieler beenden ihr Versteckspiel, zeigen sich Arm in Arm in der Öffentlichkeit

en Pop-Querw e GaoGalf(25) liebt W e strahlende Taylor

Tochksons (†50) Michael Jac auspielerin! PARIS ter wird Sch ) übernimmt in (13 JACKSON des Jugend der Verfilmunges „Lundon’s s“ Fantasy-Buch The Three Key Bridge And le. Top! die Hauptrol

Vanessa Hudgens Vany als Obdachlose: Augenringe, abgerissene Klamotten, fettige Haare

Erwischt! Ein in Arm mit Boyfriend ood. verlässt Arm) dessen Haus in Hollywzeigen Kinney (30 d total verknallt – und! Toll, Die beiden sintmals auch öffentlich pire das nun ers und den Ex-„The Vamen! die Sängerinrwolf so happy zu seh Diaries“-We

Lustiges Versteckspiel: Die OneDirectionJungs Louis (M.) und Liam (r.) auf den Straßen Londons

Na, wer bin ich?

Was macht ein Star, wenn er ungestört bummeln will? Klar, täuschen und tarnen, sich verkleiden und verstecken. Doch Sonnenbrille, Hut oder aufgeklebter Schnurrbart sind was für Amateure! Wie’s richtig geht, zeigt uns Louis (wird am 24. Dezember 20) von One Direction. Der spazierte mit seinen Band-Kumpels durch London, stülpte sich die Kapuze seines grauen Einteilers über den Kopf und zog vorn den Reißverschluss zu. Cooler Strampler-Look!

be Ist diese Lie ian echt? Sebast strahund Rebecca tte We die um len

Bis zum Bauch steht die 19Jährige im Wasser, posiert für die Kamera Weil ihr Zuhause die Hölle ist, haut Agnes (Vanessa) ab

Völlig fertig!

Umwerfend süß – so kennen wir Hollywood-Star Vanessa. Umso mehr schockt die 23-Jährige mit diesen Fotos: In ihrem neuen Film „Gimme Shelter“ (dt.: „Gib mir Schutz“, 2012 im Kino) spielt Vany ein völlig kaputtes, schwangeres Mädchen, das vor seiner gewalttätigen Mom flüchtet. Nun ist sie obdachlos und muss auf der Straße ums Überleben kämpfen. Krass! Planschen macht Spaß! Selena hat Fun bei der Arbeit

Der Sänger steht voll auf seinen grauen Einteiler im NorwegerStyle (Onepiece, 200 Euro)

neu Holl geri jetz (ww zu w

„Duftes“ Foto: Jetzt fehlt nur noch das Parfüm zur Kampagne

B4 BV52_News4-5 4-5

ME NAISET

February 2012 - Leading lifestyle magazine for women in Finland

GRAZIA

January 2012 - French issue of the renowned fashion magazine

48 RUE GUYNEMER 92130 ISSY LES MOULINEAUX - 01 41 33 50 00

13/19 JANV 12

Hebdomadaire Paris OJD : 179032

Surface approx. (cm²) : 1204 N° de page : 36-37

January 2012 - Greek fashion magazine

BLU December 2011 - German fashion and lifestyle magazine

Page 1/2

LeslOnews

CLOSE UP

de la semaine

TENDANCE

13/19 JANV 12

GRAZIA

Hebdomadaire Paris OJD : 179032

48 RUE GUYNEMER 92130 ISSY LES MOULINEAUX - 01 41 33 50 00

PRESSLAB 2868090300503/GSD/OTO/2

Surface approx. (cm²) : 1204 N° de page : 36-37 Eléments de recherche : ONE PIECE : ligne de vêtements, toutes citations

Page 1/2

SURFSESSION MAGAZINE December 2012 - French surf magazine

RYANAIR MAGAZINE January 2012 - 6 to 8 million readers

FEMINA

January 2012 - French fashion magazine

COSMOPOLITAN January 2012 - Fashion lifestyle magazine

MISS MIX

January 2012 - Fashion trends

ME NAISET December 2011 - Finland

MODA

December 2011 - Finnish fashion magazine

BERLINER KURIER November 2011 - Guiness world record in a OnePiece

ILTHALEHTI

December 2011 - Finlands largest newspaper

ILTA-SANOMAT December 2011 - Finnish newspaper

VECKOREVYN

December 2011 - swedish weekly magazine

SEURA December 2011 - Finnish weekly magazine

TRANSWORLD SURF

September 2011 - Australian surf magazine

FLAUNT MAGAZINE

SKY MAGAZINE

August 2011 - USA fashion magazine

Switzerland - October 2011

THE ULTIMATE SWEAT/PAJAMA COMBO WAD - French fashion magazine

THEY ARE BRILLIANT

ELLE

Antenna Magazine USA - October 2011

October 2011

“IT’S THE LATEST CRAZE”

ONE DIRECTION (X-FACTOR)

Irish Daily Mail, November 12 2010, Ireland Irish Daily Mail, Friday, November 12, 2010

Daily Star, November 9 2010, UK

NORWAYS LARGEST BLOGGER A-Magazine, November 20 2009, Norway

LARGEST FACEBOOK GROUP Dagens Nœringsliv, June 7 2010, Norway

Page 13

I FEEL A RIGHT v1

ONESY! by Robert Mayes

HE first clue that my outfit might not be to everyone’s taste was the dog in Herbert Park. On spotting me, the gentle labrador transformed into a snarling attack hound, frightening the living daylights out of me and nearly taking my arm off.

Was it the hood? I know that even the dogs in Dublin 4 are discerning, but that’s a little over the top. The ladies upstairs at Brown Thomas were hardly kinder. One peered down her perfectly formed nose at me and sniffed: ‘It’s not very stylish…’ before casting a look at where the zip ended. ‘And not very practical.’ The minute I stepped on to Grafton Street, however, I was mobbed by a posse of 18-year-old lads desperate to know where I got my ‘onesy’. The girls on the Luas were equally intrigued. Just this week, Westlife were seen wearing OnePieces as they practised for their gig on Sunday’s X Factor – the day after wannabe Westlifers, One Direction, posed for the paparazzi in theirs. Even celebs who should know better are wrapped up in them. Peaches Geldof, Davina McCall and Jude Law have been spotted in the OnePiece, Sadie Frost has been threatening to buy one for all her friends this Christmas, while no less a personage than Cheryl Cole is quoted in the PR bumf saying: ‘This year is all about the jumpsuit.’ So what is all this fuss about a romper blanket with sleeves that made an appearance last winter. Neither is it a Morphsuit, the full-body suit that make you look, well, like Morph, in a range of snazzy colours.

It’s the latest craze — a Babygro for adults you actually go out in. This courageous Mail writer puts ‘the onesy’ to the test

O, a OnePiece ‘Jump In’, to give it its full name, looks like a Babygro for adults and is effectively a jumpsuit made out of high quality, fleecy cotton with a hood, and a zip that starts at the crotch and goes all the way to the top. It was invented by three twenty-something Norwegians called Thomas Adams, Henrik Nøstrud and Knut Gresvig, and costs around €90 for a plain design ranging to €140 for a brilliantly crass stars-and-stripes pattern. It was the most popular company on Norway’s Facebook last year, earning 120,000 ‘likes’ without any formal marketing, and now, like some kind of pillaging Viking fashionista, it’s threatening to invade Ireland, amid breathless predictions that it could be the ‘trend of the decade’. They even suggest it could take the sting out of the recession. We’ll come to that later. First, in my capacity as travel editor, I was that soldier whose mission it was to run it past the residents of Dublin. Will it catch on as apres ski? Do you think it’s couch or club wear? No, I’m not a weirdo. Mine was among the more sober options available, a fetching dark

In the Shelbourne: Not even a cocktail could help me blend in blue with a Nordic snowflake-style motif. The more adventurous choices include vivid purple, lime green, the stars and stripes or an eye -popping pink candy stripe number sported by Shane Filan in footage on TwitVid. Being something of an old school type, I pulled on some old Nike hightop runners that seem to have sneaked back into fashion, and headed into the brisk chill of Wednesday afternoon, fully expecting to be mocked at every turn or send children running for mammy’s skirts. But Joe the barman at Bellamy’s pub in D4 was nonplussed. Granted, he thought it was a two-piece tracksuit. When I pointed out it was like a Babygro – ‘Ah, a onesy! Nice. Whatever you’re having yourself.’ Aside from a few whiplash doubletakes, D4 seemed singularly unimpressed; the labrador was as bad

Out and about: The onesy kept me warm if a little conspicuous in the chill of downtown Dublin

as it got. So it was off to town, feeling as snug as a bug in a (sort of) rug. If nothing else, my OnePiece romper was proving ridiculously comfortable in the nippy November air – with only a T-shirt on underneath. It feels exactly like wearing a duvet. Lisa Dwan, the former Fair City actress and now PR maven who is marketing it in Europe, calls it a ‘personal central heating system’ and reckons it could save you a fortune on heating bills. ‘We didn’t turn on the heat for days,’ she says. ‘Our poor little dog was shivering.’ I’m not sure it’s come to that yet, but Tomasz Roshon, the Polish barman at the Shelbourne, warms to the theme. ‘It’s interesting and new and it’s great. I noticed it was a onepiece as soon as you walked in. €100? Is it warm? I would wear it. Then all you need is your onepiece, shoes, and maybe some underwear. Easy.’ Not so easy on the other side of the bar. ‘Awful, awful, awful…’ was 39-yearold HR director Róisín Cahill’s reaction. ‘It’s an overgrown Babygro. That’s what I’d put on my baby, not on my big people.’ Sipping cocktails with her in the Shelbourne bar was Darren Cahill, the operations director for Honda. He shook his head, though he was

intrigued: ‘It’s different. I can see people wearing that – definitely as apres ski, and you know, I wouldn’t even be surprised to see it in the Shelbourne.’ Waitress Claire Estran, 36, from Durban in South Africa, had one particular complaint, and it was the large zip label bearing the OnePiece logo. ‘I don’t like the way the zip tag hangs down like that,’ she says. ‘It’s crude.’

HUCKS, and that was my favourite bit: handy to zip up or down for the boys, though possibly tricky for the girls. The Shelbourne bar is one kind of catwalk, but the acid test was always going to be the fashionistas of Brown Thomas. The make-up and fragrance staff seemed pleasant enough about it, as were the skinny-trousered c h a p s i n m e n s w e a r, w h o a l l appeared to want to know where they might buy one. But it was upstairs in the boutique sections that the going got really tough. It’s not often you can invite a woman to give you the once-over and not take it personally when they’re reduced to sniggers and hysterical laughter. Suffice to say, Martine Hannigan, 41, a sales assistant for Mary Grant

clothing in BTs, won’t be rushing out to buy one. As for the prospect of Dublin heaving with romperstomping youngsters, she’s philosophical. ‘Everything and anything goes these days – no one gives a damn. It’s all about expressing individuality, and if that does it, then great.’ The sales assistants were unanimous: the only way the OnePiece might take off is if our weather turns Norwegian – and we start eating fewer pies. They point out as one that it’s unlikely to suit anyone who doesn’t have a ‘slim profile’. ‘It’s not very fashion,’ says Clíona Fox, 21, she of the clinical eye who sells the chic Danish label Day Birger et Mikkelsen. ‘I don’t think people will sacrifice style for comfort to that degree. They just won’t.’ And more pertinently: ‘How do the girls go to the loo? Which is the crucial respect that the OnePiece differs from a romper: no flap. Which might indeed leave you in a flap. So, as that old marketing jingle goes: if you buy one piece of clothing this year, the boys in particular could do worse than make it a OnePiece. Amusing as it was to run around town in a romper, the only place you’ll see me in one is at home this weekend, comfortable in the knowledge I’m the hippest cat on the couch. So come on Westlife, you can do it – serenade the nation tomorrow in a set of overgrown Babygros.

THE NEXT HOT TREND? Boston Globe (G-style cover story), March 31 2011, USA

LATEST IN HIGH-FASHION COMFORT

Evening Standard, October 25 2010, UK

SADIE FROST JUMPS IN The Times, October 30 2010, UK

THE ADULT ‘ONESIE’ IS A TREND Grazia Magazine , June 7 2010, Norway

“PEOPLE LOOK JELOUS WHEN THEY SEE ME” Aftonbladet, November 4 2010, Sweden

NEW TRENDS

X-FACTOR FINALIST

Evening Standard, October 25 2010, UK

Metro, November 9 2010, UK 38

up to Keep h all the n wit date b gossip o/ cele tro.co.uk me owbiz sh

Playing hide and seek: Boyband One Direction may be young but surely they’re too old for baby grows? The X factor finalists, Liam Payne, 17, Louis Tomlinson, 18, Niall Horan, 17, Harry Styles, 16, and Zayn Malik, Pictures: Eroteme 17, arrived for rehearsals yesterday in their curious outfits

Dannii Minogue urged big sis Kylie Minogue to ‘whip that ass’ on Sunday night’s X Factor. The judge was impressed by her 42-year-old sibling’s famous backside which

she showed off in a daring tassled red mini as she performed new single Better Than Today. Speaking in her dressing room, Dannii, 39, told me: ‘I said to her, “Girl, that butt is looking good! Whip that ass.”’

CMY K

X-FACTOR ROCKING THE ONEPIECE Sun, November 9 2010, UK

“THE ULTIMATE CHILLOUT PIECE”

“THE DEMAND IS HUGE”

“THUMBS UP FROM CHRIS LOWE”

Piteå-Tidningen, November 13 2010, Sweden

Daily Telegraph, November 13 2010, Australia

Express and Star, November 23 2010, UK 18

dailytelegraph.com.au

news

saturday, november 13, 2010

Piteå-Tidningen · Lördag 13 november 2010

Dodging bushfires

Seeking big baby comfort Chelsea White MOVE over Snuggie, a new comfort outfit is hitting Australia — giant baby pyjamas. Adding legs and hoods to those blankets with sleeves is the OnePiece, fashion’s answer to an infant’s onesie. Created by Scandinavian designers, the OnePiece was a Facebook cult hit before going global. But OnePiece comfort in prints from pink patchwork to the US flag doesn’t come cheap — up to $210. And the OnePiece has become a celeb hit, from singer Rhianna to socialite Paris Hilton and actress Sadie Frost who plans to buy them as Christmas presents. While the OnePiece remains an online buy here, Australian sleepwear king Peter Alexander already boasts all-in-one sleep suits, complete with a ‘‘bum flap’’. ‘‘The demand is huge. I was planning to do them just once for our winter April drop but they sold out so quickly I now have them every winter month,’’ Mr Alexander said. He attributes the demand for the funny looking pyjamas to their comfort and that they are reminiscent of the rompers we wore as children.

Vad är det värsta som kan hända?

$50m to make state safer exclusive Andrew Clennell State Political Editor

Simple: Sydney models try out the OnePiece which have become a facebook hit

MORE than $50 million will be spent to substantially increase backburning operations in a bid to prevent a Black Saturday bushfire disaster in NSW. Premier Kristina Keneally and Emergency Services Minister Steve Whan will fund the work in response to a royal commission into the Victorian tragedy. Ms Keneally’s spokeswoman said plans were being finalised with an announcement due Sunday. Sources said the big boost to the Rural Fire Service budget would include the provision of a new warning system and a better communication system. The money would be spent buying new equipment and funding increased backburning operations. The money would be spread between the RFS, National Parks and the SES. Opposition emergency services spokeswoman Melinda Pavey told Par-

liament this week that the Government had taken too long to respond to the Victorian bushfires recommendations. She said that in 2009-10, hazard reduction had been increased to 170,000ha. But the five-year average for hazard reduction in NSW was 126,000ha — ‘‘far below the benchmark set by the Victorian royal commission’’, she said. Ms Pavey said hazard reduction should be greatly increased, including in the Blue Mountains and a Coalition government would aim to do that. Victoria’s Black Saturday fires in February last year killed 173 people and left 414 injured. ‘‘All the states were required to respond to the royal commission and as usual NSW was last,’’ one source said. ‘‘The money is predominantly aimed at backburning. There is new money for an enhanced warning and communication system.’’ Sydney’s deadly bushfires in January 1994 prompted a massive overhaul of the rural fire service at that time, leading to increased funding.

Sparkdräkt för vuxna gör succé MOde Tre söndagströtta grabbar kläckte idén om det ultimata mysplagget. Nu har deras sparkdräkt i vuxenformat blivit inne och bärs både av kändisar, modefolk på Elle och på trendiga klubbar.

n tidig söndagsmorgon 2007 satt tre norska killar i 20-årsåldern och fantiserade om den ultimata slapparklädseln. De enades om att kläder i sweatshirt-material var perfekta, men att resårbandet i midjan på byxorna var för obekvämt. Så föddes idén om att för-

ena huvtröjan och mysbyxan i ett plagg.

Sociala medier Under 2009 började Onepiece bli uppmärksammad på diverse bloggar. Plötsligt blev sparkdräkten en trend och bärs av bland andra Kate Moss, Paris Hilton, David Beckham, Jude Law och Sadie Frost.

Det som var tänkt som en slappardräkt hemma har också hittat sig ut på nattklubbar För marknadsföringen, som skett via sociala medier, har märket belönats med norska priset ”Gulltaggen” 2010. I slutet av året eller i början av januari öppnar Onepiece en konceptbutik i Stockholm. Mari gustafsson

tiPs!

Chokladkalender med rättvist innehåll

+ 400 $

EXCLUSIVE TO TELSTRA E

n Förberedelserna inför advent börjar smyga sig på. En sak som är efterlängtad av många barn (och säkert en hel del vuxna) är adventskalendern med en liten chokladbit bakom varje lucka. Det är något magiskt med att krypa upp i soffan om morgonen och öppna dagens datum.

of standard national calls, SMS & MMS Australian to any Austr network t

liten sak vid varje datum på teman som Lego och Hello Kitty har också tagit plats på marknaden. Hos Krokodil finner du adventskalendern med rättvisemärkt choklad.

Omtänksamhet på flera XM

sätt är rätt i jul (och alltid)!

När jag fick frågan om jag ville börja skriva krönikor tvekade jag inte en sekund. Även om jag i princip aldrig läst en blogg eller funderat kring att skriva i en tidning, så hoppade jag på direkt. Där fanns aldrig någon tvekan. Min magkänsla, som så många gånger förr, talade om för mig att detta skulle bli hur kul som helst! Sagt och gjort – jag berättade ivrigt detta för mamma då hon kom förbi senare på dagen. Hon tittade storögt på mig, försökte dölja rynkan mellan ögonbrynen och utan att hon hann vara med flög kommentaren ur henne: ”Men, kan du verkligt hä?”. Denna kommentar är antagligen något som hon kommer få höra resten av sitt liv, men framför allt är den fantastiskt rolig! Den kan tyckas vara negativ, men i vår PÅ SPRÅNg Med ÅSe relation och kring mig är den nog bara ... positiv! Namn: Åse Nordlund. Bor/Familj: Med underbar sambo Anders, en 4-årig fin Vilda och lilla Svante, 10 månader i en vit villa på Svartudden. Gör: Mammaledig! Jobbar till vardags som gruppträningsansvarig, instruktör och hälsovägledare. Just nu: Är jag så glad för att vintern gjort entré! Så ljust och mysigt! Sen tar jag igen mig efter en del energikrävande åtaganden som jag haft senaste tiden! Allt från temaklasser, föreläsningar och störst av allt, sången som jag gav till vår Svante på hans dop – vilken utmaning! Så tränar jag: 5–6 pass varje vecka, året om. Jag har riktigt grym träningsdisciplin, älskar variationen som finns inom träning och det jag har planerat blir nästan alltid av. Nu är jag bara så sugen på en ny längdskidsäsong! Ledorden är alltid genomgående väder, årstid och lust! Dessa kommer man långt med och håller motivationen vid liv. kontakta mig på asenordlund@live.se

Även om jag, som de allra flesta, också

tvivlar och ifrågasätter mig själv, så har min starka tro på mig själv och min förmåga att lita på magkänslan verkligen fört mig framåt i livet. Visst har jag behövt pushas, bekräftas och berömmas, men när det gäller utmaningar – ibland bromsas! Och det var detta mamma, med denna grymt sköna kommentar, gjorde ett tappert försök till. Utan framgång. För att försöka bromsa en sportbil i maxfart – det är inte att rekommendera! Klart som tusan att jag kan skriva! Mamma utmanade mig bara ännu mer. ”Ok, då. Säger du det, så är det med största sannolikhet så”, menade mamma och log pillimariskt, samtidigt som hon förstod komiken i det hela. Och än en gång hade jag fått och tagit chansen. Chansen att utmana mig.

Många gånger har vi skrattat åt detta, för tänk vad mamma hört om mina nya upptåg genom livet! Både bra och dåliga, men alltid har hon funnits där och stöttat mig. För mig är chansen till nya utmaningar nästintill helt positivt förankrad. Visst har jag misslyckats rätt rejält en del av gångerna, men i efterhand är dessa knappt något jag minns. Känslan att lyckas har alltid varit starkare än känslan av att misslyckas. Det är nog just det som är mångas problem i att våga. Man är så otroligt rädd för att misslyckas!

Ibland behöver vi tänka och analysera, men ibland är det något som kan stoppa utvecklingen. Vi borde lita mer på magkänslan och inte tänka så mycket på vad folk omkring oss tycker. Dessutom borde vi sluta lägga fokus kring det eventuella misslyckandet. Då är det dömt att misslyckas. Vi har en förmåga att ta livet på lite för stort allvar. Det jag ofta tänker och använder mig av borde tänkas av fler: Vad är det värsta som kan hända? Den gillar jag.

Find to boost disease victims

Scientists believe they have the potential to “switch off” a distressing side-effect caused by a key treatment for Parkinson’s disease. Dyskinesia causes involuntary movements – including jerking and swaying and is a side-effect of the drug levodopa, used by more than half of Parkinson’s patients. It differs to the Parkinson’s “tremor”, which is a symptom of the disease itself. Levodopa is a chemical building-block that the body converts into dopamine – the message transmitter that is missing in the brains of people with Parkinson’s. Now experts led by a team at Cardiff University have identified how an overactive system within nerve cells can lead the development of dyskinesia. “Turning down” this system could halt dyskinesia or slow its action. Researcher Dr Riccardo Brambilla, of Cardiff University, said: “Our work will pave the way for effective new treatments that can reduce or prevent dyskinesia. “The challenge will be to target and block the right nerve cells in the brain which cause dyskinesia, without interfering with the benefits of levodopa.” The study, published in the journal Proceedings of the National Academy of Sciences, was funded by organisations including Parkinson’s UK and the Michael J Fox Foundation.

Lost star takes to the stage Lost star Matthew Fox is to make his debut on the British stage in the world premiere of a new play by US writer Neil LaBute. The Hollywood star, 44, who played Dr Jack Shephard in the hit US desert-island TV drama Lost, which came to an end after six years in May, will tread the boards with British actress Olivia Williams. In A Forest, Dark And Deep is described as a dark comedy of sibling rivalry which “escalates into a psychological thriller bursting with savage conflict”. LaBute will also direct the play, which will open at the Vaudeville Theatre on The Strand in London’s West End in March next year. Fox stars as Bobby, who helps his sister Betty (Williams), clear out her cottage in the forest. But “nothing is as it seems and the truth refuses to be packed away”.

Lego passed on to family Lego is the “heritage” toy most likely to be passed on to future generations, according to a poll. Children can also expect to be given their parents’ teddy bears, Rubik’s Cube and dolls’ house, the survey to mark the DVD release of Disney’s Toy Story 3 found. Other favourites include Barbie and Ken dolls, Matchbox cars, Scalextric, train sets, rag dolls and marbles. One Poll surveyed 3,000 adults online between November 1 and 7.

Police to hear people’s views

Problems with anti-social behaviour in a Midland town will be discussed at a meeting with police. The PACT (Partners And Communities Together) meeting in Bewdley will be held on Tuesday, November 30, at the Baptist Church in High Street at 6.30pm.

Express & Star, Tuesday November 23, 2010

Film opener spells Shamed Manford success for Potter goes back on tour Teen wizard Harry Potter has worked his charm on audiences by smashing a string of box office records in the UK. The penultimate film in the blockbuster series set five records, including the biggest opening weekend, taking £18.3 million. Harry Potter And The Deathly Hallows Part 1 opened on Friday and beat the threeday figure set by James Bond film Quantum Of Solace of £15.4m. The movie also achieved the biggest single day (£6.6m), the biggest Friday (£5.9m), the biggest Saturday (£6.6m) and the biggest Sunday (£5.7m) of all time at UK cinemas.

Report by Maria Cusine Although Deathly Hallows is the final book written by JK Rowling, the film version has been split into two parts with the second to follow in July next year. Josh Berger president of Warner Bros Entertainment UK, said: “The opening of this film has become an extraordinary worldwide event. “These remarkable box office numbers are a testament to the talents of the filmmakers, cast and to the vision of JK Rowling, the creator of this magical world.”

Comedian Jason Manford has announced details of tour dates in the Black Country and Birmingham after quitting The One Show over an internet sex scandal. The 29-year-old from Salford resigned from the BBC1 flagship show on Thursday after admitting he “flirted” with around a dozen women and “went over the line with a few”. The new tour will see the stand-up comic play venues in cities including London, Liverpool and Belfast in October and November next year. He will play two nights at Dudley Con-

Report by Simon Stone cert Hall on April 8 and 9 next year, as well as two rescheduled dates at the Civic Hall in Wolverhampton in June. The shamed star is also due to also appear at Birmingham’s Alexandra Theatre on July 9. The married father-of-two, whose wife Catherine is pregnant with their third child, took over presenting The One Show from Adrian Chiles in July and was an avid user of Twitter with more than 200,000 followers.

Full-bodied fleece jumpsuit zips off shelves

How to get one piece of the fashion action

Dubbed an adult babygro, Norwegian jumpsuits have become the trend for winter. CATHY SPENCER reports

It has been described as the perfect apres-ski outfit or great for cosy nights in before the fire – and even X Factor’s One Direction love the adult babygro. The band, including Wolverhampton’s Liam Payne, were snapped popping to the shops in the one-piece Norweigan jumpsuits.

Children are at risk from speeding drivers and “dangerous roads” near schools and homes, a survey revealed today. As many as 10 per cent of nine to 13-year-olds have been knocked down while walking or cycling, the poll by road safety charity Brake and insurance company QBE found. More than 60 per cent of nine to 13-year-olds think the roads around their home and school are dangerous for those on foot or bicycles. And almost nine in 10 of these children reckon drivers go too fast in their community. The poll showed that 50 per cent of nine to 11-yearolds and 61 per cent of 11 to 13-year-olds have had a near miss while walking or cycling. The survey was launched as part of Road Safety Week in which a petition about road safety will be handed in at 10 Downing Street. Brake believes that urban speed limits should be lowered to 20mph and strictly enforced. Brake campaigns director Julie Townsend said: “It is shocking and unacceptable that so many children die and suffer appalling injuries on our roads. “Many more children are prevented from having healthy lifestyles because of the threat of fast traffic. One of the best ways we can protect our children is by slowing down to 20mph when driving in communities.”

Rufus in tribute to Garland

The full-bodied fleece zips from crotch up to forehead, and is becoming a favourite with the stars this winter. Sadie Frost says she is buying one for all her friends this Christmas and the suit has also been spotted on Peaches Geldof and Davina McCall. At £80 a time, the designer suits don’t come cheap, although High Street stores including Primark have caught up with the trend and produced their own versions at a fraction of the price. The concept was dreamed up by three Norwegian men in their twenties – Thomas Adams, Henrik Noxtrud and Knut Gresvig. Bold colours are available for the suits, although more elaborate designs can cost up to £120. One design covers the jumpsuit in the American stars and stripes and others take Nordic or Fair Isle designs. The Norweigans now have 120,000 fans on Facebook and it is reported that around thirty per cent of skiers were wearing them last year.

Sarah Hill, checks out Jess’s one piece, in Wolverhampton

Suits you – thumbs-up from Chris Lowe

Fun Stock at department stores in the West Midlands have been flying off the shelves, and there are a number of versions of the jumpsuit available online, including a range of ‘Funzee’ sleepwear that has the slogan: “Why should babies have all the fun”. UK president of the Norweigan jumpsuit company OnePiece Jump In, Ole Fjelberg, a 22-year-old student in London, said the designs had gained cult style status in Norway. He said: “They were originally designed for wearing in the mountains after a hard Stars and stripes OnePiece £125 Celebrity fan – Sadie Frost X Factor’s One Direction have been seen wearing the suits day of skiing but they are fast becoming a fashion statement. The OnePiece is the latest product that takes advantage of the increasing numbers of people opting to stay in with the televiStudent Jess Janiak tried on the suit for the corner shop – I don’t think it will take year-old daughter, Sherrie, wanting one for sion. Christmas.” Sarah Hill, 18,of Coven, near With the recession meaning money is a winter stroll in Wolverhampton, and de- off as an outdoors fashion.” One shopper who saw Jess, Nigel Foxall, Wolverhampton, said: “I probably would short, people are rationing their nights out. clared: “I couldn’t be cosier.” Despite plunging temperatures the 20- of Shifnal, near Wolverhampton, said: “They wear it at home and it looks nice and cosy so Last year’s trend for nights in was the ‘slanket’, a sleeved blanket perfect for year-old fashion student, of Rowley Regis, don’t look fashionable and I wouldn’t buy would be great on those cold winter days.” Chris Lowe, 17, of Bilston, a Walsall Colslouching on the sofa. Wide-legged jump- said the babygro did the trick. “I wore tights one for the woman in my life as they are not under it but my top half is just as warm,” at all flattering. I suppose it is like the story lege media student, said: “I saw them on the suits were also sold for sofa-slouching. Sales of supermarket alcohol have soared the Wolverhampton University student said. about the Emperor’s new clothes – if some- X-Factor and I think they look great on both “I would wear it around the house, espe- one tells you something if fashionable you girls and boys. There are not many people as people look for cheap ways to stay at around here that would wear them unless home, and big shows like X Factor and cially when it is cold and rainy outside as it will believe them, even if it looks awful.” Paula Duffy, 43, of Featherstone said: “I they really take off – it will definitely be on Strictly Come Dancing have benefited from is quite comfortable. However, I don’t think I’ll wear it outside again, not even to nip to wouldn’t wear one, but I can imagine my 21- my Christmas list.” the trend to stay in by seeing ratings rise.

Jess will keep cosy – but inside

Young less tolerant Young people become less tolerant of refugees and immigrants as they grow up, new research suggests. They are also more likely to believe in tougher jail sentences and cutting benefits for the unemployed. The proportion of youngsters who believe Britain does not have room to accept any more refugees rose by 20 percentage points between the ages of 11 and 18, the study by the National Foundation for Educational Research, reveals. And almost four-fifths of 18-year-

20mph urban limit is urged

olds agree that people who were not born in Britain but live here now should be required to learn English, compared to half at age 11. The study followed 24,000 young people from the ages of 11 to 18. The findings show a massive rise after age 16 in the proportion of teenagers who think jail sentences should be increased and benefits cut. While 26 per cent of Year 11 pupils said the Government should increase sentences for young offenders, this rose to 45 per cent by Year 13.

Moat charges man in court

A man charged with helping fugitive gunman Raoul Moat appeared in court. Scott Raisbeck, 30, of Grebe Close, Blyth, Northumberland, is charged with hiding evidence and perverting the course of justice. He entered no pleas at Newcastle Crown Court yesterday. A provisional trial date was fixed for May 9. Raisbeck was released on unconditional bail.

Priest tackles fears A priest has made a direct appeal to American families of the Lockerbie bombing, saying they have nothing to fear from an inquiry. Father Pat Keegans, who lived in the Dumfries and Galloway town, wrote an open letter to families of US victims seeking their support for a fresh probe into the 1988 terror attack on Pan Am flight 103. The letter follows a petition at the Scottish Parliament urging a new investigation into the conviction of Abdelbaset Ali Mohmed Al Megrahi,

the only man found guilty. Megrahi’s release on compassionate grounds last year split opinion and caused anger in America where most victims’ families live. Father Keegan’s letter calls on families to “show your concern” for views held by those who dissent from the verdict. It added: “Your certainty in the trial’s validity and conviction should allow you to accept that such an inquiry would vindicate your belief – you should have nothing to fear.”

Singer-songwriter Rufus Wainwright will pay tribute to showbusiness legend Judy Garland as part of a series of concerts at the Royal Opera House. The five-day residency at the venue in Covent Garden, central London, will also include appearances by his sister Martha and father Loudon – both singers in their own right. It will include two performances of his Judy Garland tribute Rufus Does Judy!, a staging of the singer’s 1961 comeback concert at Carnegie Hall in New York, and a version of his debut opera Prima Donna, which was first performed last year in Manchester. The self-confessed “opera addict” said the concerts next July would be the only chance for fans to see him in Europe in 2011. Wainwright said he got his love of opera from his mother, folk singer Kate McGarrigle.

Rare spider colony found A spider feared extinct in the UK has been caught on camera after a colony of the species was found. The Rosser’s sac spider had not been seen in Britain for 10 years, but a colony has been discovered at Chippenham Fen in Cambridgeshire. The light brown spider, Clubiona rosserae, was discovered in the 1950s, but the draining of the fens and changing farming practices since have threatened its habitat.

Car wash for charity funds

A charity car wash is being held tomorrow in Cannock. Members of the Princes Trust Team 246, based in Cannock, will be cleaning cars from 11am to 3pm at Halfords car park, Link Way Retail Par. Cash will be spent on a variety of causes.

Åse listar, 5 sätt att våga utmana dig själv:

Färdiga kalendrar med en

THINGS YOU NEED TO KNOW: Charges apply for excluded usage and for usage over $400 & 500MB. “Standard calls/SMS” excludes calls/SMS to premium numbers (e.g. 19xx numbers), operator assisted calls (e.g. most 12xx numbers), content charges (incl 3rd party charges), info calls (e.g. most 13xx and 11xx numbers), data usage, diverted calls and use while overseas. See Telstra.com/caps for details. Unused allowance expires monthly. Only available to new customers and existing customers with a 13 digit account number. 500MB data offer only available to new or re-contracting customers who purchase a selected handset before 29 November 2010. FOXTEL marks are used under licence by FOXTEL. Microsoft Outlook, Windows Phone and the Windows Phone logo are trademarks of the Microsoft group of companies. Features and services may vary by area, phone, carrier, plan and version of Windows Phone software. Fees may apply. See windowsphone.com/versions and Telstra.com for more information. ®Registered Trade Mark of Telstra Corporation Limited, ABN 33 051 775 556. TCON0990/MOZ/DT

Helg 33

kalender med rät tvi sem ärk

ta godsak er.

1. Jobba för att känslan att lyckas alltid är starkare än den att misslyckas. 2. Våga! Vad är det värsta som kan hända? 3. Strunta i vad andra tycker och tänker, i morgon har dessa människor något annat eller någon annan att lägga sitt krut på. Sorgligt men sant! 4. Ibland måste man ha lite vassa armbågar och att vara där det händer! 5. Lita på magkänslan och ditt inre. Med detta, självinsikt, självrespekt och massa ödmjukhet kommer du att göra succé!

NEW STORE IN GOTHENBURG

LAZING AROUND IN METRO

The Guardian (G2 cover story), November 26 2010, UK

GT, December 08 2010, Sweden

Metro, December 12 2010, UK

Lost in Showbiz

Let’s raise a toast to Gillian McKeith, page 2

Samira Ahmed

12A

PHOTOGRAPH SARAH LEE FOR THE GUARDIAN

Why I love Little House on the Prairie, page 18

muters hardly clock me. I catch the eye of a white van man – he looks away hurriedly. Past the building site – no whistles or abuse. On to the tube – silence. As the escalator rises into the office, I catch up with Simon Chilvers, the Guardian’s assistant fashion editor. “It just looks like a hoodie at first but then you get the full reveal. Aside from the obvious cock decoration,” he says, glancing disdainfully at the zip, “it’s a bit nappytastic.” “It’s infantilism,” sniffs Peter York when I phone the social commentator and rather breathlessly describe what I am wearing. “It has a suggestion of making your own entertainment – it’s pyjama parties, it’s sleepovers.” My OnePiece certainly brings out the maternal instinct in Guardian women. “You look like a little toddler but stretched out,” exclaims the women’s editor. “You look like it’s time for your bottle,” says a mother-of-two. “You want to be holding a teddy bear by its ear and trailing it down the corridor looking sad,” says Guardian photographer Sarah Lee. “I want to mother you,” smiles Helen on reception. It may look preposterous but the OnePiece says something about our lives now. Primark, which sells “sleepsuits” and all-in-ones for men, women and children, reports a surge in popularity for its jersey onesies, particularly its Fair Isle and kitsch flamingo print. Nightwear and loungewear retailer Hush says sales have more than trebled over the same period last year. Market analysts Mintel report a 9% growth in the overall market for nightwear in the last five years. Unsurprisingly, this is dominated by women’s nightwear; less predictable is the finding that pyjama-wearers are now more likely to be under-35s. Annie Graham, 16, from Cambridge says plenty of her female friends have one-pieces, including a vintage Kermitthe-frog outfit and a boys’ all-in-one from Primark decorated with footballs. For Graham’s generation, popping round to their friends in pyjama bottoms to do homework or watch a DVD is part of everyday life. When she went to France, she ended up wearing her Jack Wills pyjama bottoms everywhere. “You can’t really tell you are wearing pyjamas,” she says. Wearing tracksuit bottoms all the time when out and about, however, is still seen as a bit “chavvy” by Graham and her friends. So would she wear a OnePiece in public? “I love it,” she says. “I would actually wear one out. They look really cool.” Critics of frivolity would highlight the absurdity of a OnePiece costing £80-130 symbolising an age of austerity (although Primark’s are much cheaper). But according to Robert

Romper stomper

Patrick Barkham takes babygrow chic to the streets

The OnePiece is cosy, comfy and trendy. But can a man dressed like a toddler ever

I’m seale for freshned ss too

u Who are yo calling a ? Teletubby

‘Thank heavens for incurious London’ . . . Patrick’s day in his OnePiece Right: Tinky Winky, style icon

‘I love it,’ says Annie, 16. ‘I would actually wear one out. They look really cool’

Johnston, associate editor of GQ, the OnePiece is a response to tougher times, in which evenings in, nesting, and winding down after the stresses of an increasingly insecure workplace take on a new importance. “It’s cosy and warm, it’s closing the doors, it’s an Englishman’s home is his castle” – make that a bouncy castle. “It’s going back to the womb. It’s everything to do with austerity and you can turn down the thermostat a couple of notches when you wear it as well.” For York, a OnePiece is not the best way to cut your gas bill. It is “a very bad sign,” he sniffs. “In tough times people should be wearing worsted and bullet-proof tweed. I’m currently wearing a lovely pair of tweed trousers, which means I don’t require any central heating in my house.” Surely there is no harm in a OnePiece in the privacy of your own home? York pauses. “There’s psychological harm, letting down standards. I suspect some of these people don’t dress for dinner! In time they won’t be putting on their dinner suits for dinner!” Braving the chill of the real world once more, I meet three construction workers on a fag break wearing orange onesies: proper manly workwear.

“Chop that dongle off. You could get arrested for that,” says the eldest of the three. Would they consider wearing one in the privacy of their own home? “No way,” says the youngest, pointing at his orange overalls, stained with hard work. “I’d rather work 12 hours on that roof than wear that,” he says, shifting away from my OnePiece in a crab-like fashion. Every day, lithe and fashionable young people in tracksuit bottoms stream out of the dance studios near King’s Cross. Here, surely, I will find a sympathetic audience for my cosy OnePiece, which I am increasingly appreciating – from the inside. Three dancers reveal that one of their friends wears a “babygrow” when he comes to the studio. “It’s powder blue and it got really dirty but he’d still wear it everyday,” says Adam Browning, 19. How did they react when they first saw it? “We laughed,” says Oli Dale, 19. “We were quite nasty behind his back.” So would they wear a OnePiece? “It would be good for dancing,” concedes Kayleigh Meeking, 21. But it is really rather warm, I tell her. Their conclusion? “I’d wear it at home but I’d feel a bit of a knob walking around,” says Browning. “No offence.”

he insurmountable problem with my achingly ofthe-moment OnePiece – the onesie, the rompersuit, the adult babygrow, the allin-one sported by Sadie Frost, the X Factor band One Direction and a growing band of comfort-seeking hipsters – arises in the full reveal. At first, people stare at me, George Dawes with a strong hint of Tinky Winky, with a mildly amused facial twitch betraying an internal monologue that ends in the phrase “what a knob”. Then they glance down and catch sight of the zip with a big cotton tag, the dongle that dangles from my low-slung crotch. “It’s the dingly-dangly zip. It’s quite disturbing really, it’s directing your eyes downwards,” says my landlady, Angela, when I greet her first thing in the morning in my rather surprising suit. The most coveted Norwegian import since a-ha, the OnePiece threatens to smother all memories of last year’s big Christmas hit, the Slanket, an enormous fleecy blanket with armholes. The real reason for its zeitgeistiness, however, is not simply because a PR shark persuaded a few celebrities to get papped in one. The arrival of the OnePiece on our shores this month – where it has turned up in Harrods as well as online – may be the moment when loungewear, the burgeoning “third wardrobe” that is neither workwear nor sleepwear, comes out of the closet. Every teenager seems to be sporting grey marl tracksuit bottoms. Pyjamas are back in fashion, selling fast for youthful brands such as Jack Wills rather than just in the grandad department of stuffier chainstores. And increasingly both adults and teens are displaying a new willingness to publicly parade in outfits that were once reserved for slobbing around in private. In the spirit of these escapist, womb-seeking times, I must spend a full working day in a OnePiece, which features an attractive Fair Isle design and then, lower down, the very practical – but rather unsightly – dangling zipper. The last one-piece I wore was a manly navy-blue boilersuit when I was nine years old and my mate Jeremy and I would muck around on the farm, pretending to be tractor mechanics. My adult all-in-one is not so manly. “Think Power Ranger,” I intone to myself as I furtively toddle to the tube. “Teletubby,” my brain chants back. “Moomintroll. Big baby.” Thank heavens for fabulously incurious, famously tolerant London. A nightmare for attention-seekers, this city has seen it all before. So most com-

photographs Sarah lee for the Guardian

Friday 26.11.10

“I DON’T THINK I EVER FELT COSIER”

None taken, I waddle off to Tesco. Earlier this year, a 24-year-old mother was escorted out of a Tesco in Cardiff for wearing pyjamas. The model Danielle Lloyd later said she had been barred from a Tesco in Essex after staff mistook her Juicy Couture tracksuit for jimjams, a claim denied by the store. Cruising the supermarket aisles like a toddler who has shrugged off his harness, I remain unmolested by security. There is not even an embarrassing announcement over the PA saying that Patty has lost his mummy. Unlike a baby, or my normal adult self, I successfully eat lunch without spilling a drop of dribbly mee goreng down my front. After lunch, I make an important breakthrough: I discover the crotch-level zip can be tucked inside my OnePiece, thus removing the unsightly dangle in the region of my groin. By now,

I am fully converted to this spacious fleecy womb, with the hood snuggling around me. It just feels like, oh Mummy . . . As a fashion item, is the OnePiece trendy or just stupid? It may mark a throwback to the rave boilersuits (complete with dummies) of the recession-hit early 1990s, but it is certainly not another 80s revival, as York emphasises. “The 1980s was very much about dressing up. Directional young people from the 80s look fantastically formal by today’s standards,” he says. Johnston predicts that the OnePiece is a trailblazer and spring-summer fashions will take their cue from it. “The drop-crotch has gone from the catwalk to the mainstream. It takes its lead from jogging pants and tracky bottoms – people pulling things down and getting all comfortable,” he says. But “private pleasures, public pride” is Johnston’s motto when it comes to the OnePiece, which he believes is only permissible in the privacy of your own home. He is not convinced that any man can get away with a OnePiece, not even a manly man (several friends gently point out the OnePiece would look far better if I had good shoulders). “Personally I don’t buy into it but I can see the attraction of being all comfy and cosy in your own home, especially as the weather turns colder. People are buying pyjamas again, not to wear with partners but to wear by themselves,” he says. The GQ style guru recommends an alternative: drawstring (not elasticated) pyjama bottoms in classic blue-and-white stripes with thick woollen fisherman’s socks and a hoodie. “Tinky Winky,” heckles a colleague in the office, but I am won over by the OnePiece. I finish the day by going for a curry. My all-in-one is not a natural piece of eveningwear. “If I wore that my partner would never have sex with me again,” remarks another colleague. But the OnePiece isn’t about sexiness; it is a celebration of nesting and hibernation and all those lovely winter sensations. In the following week, I sleep in my OnePiece one night when I arrive home chilled and then deploy it as nature intended: spending a hungover Sunday wrapped in its warm embrace. Curiously, I’m never too hot in it and certainly never too cold. In fact, I don’t think I’ve ever felt cosier since the second before I was forced screaming out into this cold, hard world.

be taken seriously? Patrick Barkham zips up his ‘onesie’ and hits the streets

photograph Sarah lee for the Guardian

CELEBRITY FAVORITE

STYLISH IN THE SLOPES

Dagbladet, January 4 2011, Norway ~é

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The Times, january 15 2011, UK

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Sunday Life, February 6 2011, UK

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PIECE E N O E C IE P O W T E C IE P E E R E H C T IE E P C E IE N P O E N E C JUMPS IN “GADGET 2011” E O INDOORS AND PIESPAIN OUT... GERMANY JUMPS IN CPERFECT IEMarch O PBent, W T E WOLOOKS C IE P E 1 2011, UK CE2 2011, Spain La E Republica, March HRE Hamburger Abendblatt, March 10 2011, Germany T IE P E E C IE R P H T E E N C O CE E PIE N O E C IE REE P H E T O C E W IE T C P IE E E P C N E IE O P N E O EE C E PIE PIEC O W O T W E T C E IE C P E I E P E THR E C IE P CE THREE E E N C O IE E P C E E I N P O O E EE PIECE TW E THREE PIECE TWO PIEC PIECE E E R PIEC H T E C IE P CE ONE E N E C O IE E P C E IE N P O O E W C T IE P O IECE W T EE PTERRY E IECE P C E IE P N E O E E R GEORGE C H T IE P E O W PIEC T E NE STORIES C IE P CE O E E TELLIN’ R E H C T IE E P C E IE N P O E N E WO PIECE O E THREE PIECE TWO PIEC E PIECE CE ONE PIECO PIECE ONE PIECE THRE ONE PIECE EE PIECE TW E THREE PIECE TWO PIECE IECE ONE PIECE CE ONE PIEC PIECE THREE PIECE TWO P NE PIECE O E WO PIECE ONE THREE PIECE TWO PIECEE PIECE CE ONE PIECO PIECE ONE PIECE THRE ONE PIECE EE PIECE TW E THREE PIECE TWO PIECE PIECE ONE PIECE CE ONE PIECE PIECE THREE PIECE TWO ONE PIECE CE IE E ON P O W T E WO PIEC C IE EP E R H CE T IE E P C E E IE P R H E T N E O C CE E PIE N CE O IE E P C E IE N P O O E W C T IE E OP W T EE PIEC CE E IE C P IE E P N E E O R E H T C IE E OP W 98 NE PIEC T E C IE P CE O E E R NE PIECE TH OK, I know it looks like I’m jumping on (or should that be jumping in) the onesies bandwagon but I just want to say, I had the idea first. I’ve loved the idea of slipping into a ﬂeecy fabric and covering my entire body in its welcoming comfort for many years but never really knew where to look for such an item of clothing. Now, Norwegian company Onepiece ™ has got every pop star, film star, sporting celeb and wannabe modelling the very latest in geeky comfort, I feel I’ve missed out on a Dragon’s Den opportunity all those years ago. Of course George Dawes wore a big baby romper suit on TV’s Shooting Stars, so similar items have been seen but it was just not quite what I was searching for. Perhaps, as a little tyke, I might have had a version of one myself, although I don’t remember such an event if I did. Friends have bought me onepiece pyjamas with feet and a button down flap at the seat, and although these were very nice, I knew there just had to be something more, well, substantial out there… but where? I’m sure there will be people who think its all about regressing back to my childhood but it isn’t - I’m almost certain I don’t want to look like an ageing Teletubby… and I definitely don’t want to live in LaLaland. However, there is something very reassuring about the look, and the fact that X Factor’s One Direction wear them means that they are trendy, youthful and fairly hip. Not that I was planning on arriving at the

ON THE RED CARPET WITH SARA PAXTON Touch Weekly, March 18 2011, USA

next shareholders meeting wearing one, showing the assembled faces how ‘with-the-times’ I really am… no I’d keep it for my own personal, and not public, romping moments. I didn’t know about the zippered Onepiece ™ until I was in Holland a few weeks ago and saw a guy (who I suspect was in his early 20s) walking down the street wearing one. My mouth fell open, and not just because he was really quite cute, and in such a colourful fleecy ensemble it is almost impossible to look anything but cute, it was the exact item I had been searching for all these years. I stopped him and asked where he had bought such a splendid garment and he pointed to the label. Eureka! No that wasn’t the label it was the moment when the world made sense and I knew I could track the firm down via the internet. Can you imagine my horror when I found out that everyone was wearing one? My original concept stolen, and even worse, had become the very item that everyone wanted over Christmas; the one item that looks perfect indoors and out… all zippered in to keep you all snugly and warm. I could have said “Bah Humbug” but instead I put in my order and joined the happy throng of fleecy, cosy-comfort wannabes. If you’re thinking of ordering one of these and want to save yourself £20 then go to the One Piece website and enter this discount code: 61020128

www.onepiece.co.uk

BENT MAGAZINE MARCH 2011 // MAG.BENT.COM

FINLAND JUMPS IN

Kuukausiliite, March 26 2011, Finland

SUMMER STYLE IN GERMANY Gecanntes bild, April 1 2011, Germany

THE ONEPIECE TREND HITS SWEDEN Dragen, December 3 2010, Sweden

A NEW CRAZE IN TOWN Sunday Mirror, December 05 2010, UK

fashionnews

fashion

What’s hot this week

Send us any fashion questions or let us know your thoughts at fashionnews@sundaymirror.co.uk

Wacky trend

Emma Watson

our latest style crush

Adult-gros

Compiled by: Carly Stevens. Pictures: PA/Wenn/Pacific Coast/Rex.

Love them or loathe them, there is a new craze in town – adultsized babygros (or adultgros, if you will). Brand new website onepiece. co.uk has launched a range of romper suits in a rainbow of colours. Perfect for days on the sofa recovering from one of your many Christmas parties – or if you are feeling really brave, wear it out and about. Young X Factor boy band One Direction are more recently out of romper suits than most, but they were spotted in them...

one direction: ‘You’ve really made those adult-gros your own’

Debut at Debenhams

Lipsy

£90

£55

20% off

at www.leilalondon.com

yes PLeAse

no thAnks

Tinchy Stryder’s new collection, Star In The Hood, launches this month. Get a funky vest or comfy jogging bottoms – Rihanna has already got hers. See www.starinthehood.net

lovelies are essential winter warmers, when mixed with touch-screens and tiny buttons you can end up taking them off more than putting them on.

star in the hood

Where to buy

100

gloves While these leather or knitted

Limited Collection at Marks & Spencer £89

Sequin bag, Mango, £37.90

Hoorah! The festive party season is upon us, I will be ditching my satchel in favour of this luxe sequin bag – any excuse to add some sparkle to my outfit.

Michelle Howard, Junior Fashion Assistant

Debenhams 08445 616161 JD Sports 0844 264 1000 Leila London Leilalondon.com Lipsy Lipsy.co.uk Mango 020 7434 3694 Marks & Spencer 0845 3021234 One Piece Onepiece.co.uk

101

JASON WHALER Her og Naa, April 1 2011, Norway

A SWEDISH SUCCESS FOR NORWAY Dagens Industri, April 2 2011, Sweden

“GET COMFY WITH A ONEPIECE” Hydrogen Magzine, April 4 2011, USA

ONEPIECE TAKES OVER SWEDEN Finans Avisen, April 05 2011, Norway TIRSDAG 5. APRIL 2011 |

tjener milliarder på Millennium

verdt 960 millioner kroner. Innen tre år er det ventet at tallet har tredoblet seg. – Regionen gikk inn med to millioner kroner under filminnspillingen, så sånn sett kan du si at vi har fått 500 prosents avkastning, sier Anders Ekegren, sjef for Filmregion Stockholm, KAssAsuKsess: Millennium-trilogien, her ved hovedtil avisen. FA rolleinnehaver Noomi Rapace. Foto: ScaNpix

Onepiece herjer sverige Norske OnePiece, produsenten bak det omdiskuterte plagget med samme navn, har tatt det svenske markedet med storm, melder DI.se. I helgen åpnet OnePiece sin tredje butikk i nabolandet, og den norske hel-

dressen er ifølge Onepiece’ svenske sjef, Åsa Berggren, blitt en stor hit. – Det går utrolig bra, sier Berggren. Onepiece selges, i tillegg til butikker i Norge og Sverige, også på Harrod’s i London og i Los Angeles. FA

Foto: oNepiece

Stieg Larssons Millenniumtrilogi har gitt klingende mynt i kassen for stockholmsregionen, melder E24.se. Ifølge avisen har regionen regnet på hva suksessen har innebåret for turisme, næringsliv og markedsføringsverdi, og kommet frem til at eksponeringsverdien er

SvenSkehit: Onepiece.

OslO Børs trOr på økt aktivitet

e én Singapore-notering 102

103

JUSTIN BEIBER IN HIS ONEPIECE

EVERYONE WANTS A ONEPIECE

Se och Hor, April 8 2011, Norway

Dagens Media, April 4 2011, Sweden

THE LATEST CRAZE

GLOBAL PHENOMENON

Sunday Mirror, April 11 2011, UK

Lable Magazine, 2011, Australia FASHION

Luxe in LeiSuRe

Superstjernen Justin Bieber

Jump in for joy

Vinn onePiece

KOSEDRESSMANN:

Popstjernen Justin Bieber kaster seg på OnePiecebølgen. Her kommer tenåringen ut av turnebussen sin i Nottingham i Storbritannia.

FÅR DRAHJELP:

Unge Justin Bieber er blitt yndlingen til mange av de eldre popstjernene. Her er han sammen med Rihanna.

elsker sin norske kosedress

Trenden når stjernene! Nordmenn har for lengst lagt sin elsk på den heldekkende joggedressen. Nå følger Justin og resten av Hollywood etter! OnePiece er joggebukse og hettegenser sydd sammen til ett plagg. Det er komfortabelt som bare det – og nå er det også blitt stjernenes favoritt. Denne måneden ble den norske OnePiecen en del av sortimentet i den eksklusive butikken Kitson i Beverly Hills, og tenåringsidolet Justin Bieber (17) har allerede skaffet seg sitt eget eksemplar. Kos i bussen. Sangeren er nå på turné, og den myke kosedressen egner seg perfekt for lange timer i turnebussen. Den norske designtrioen

What is it about Scandinavians and their ability to produce items of popular culture that become a global phenomenon? ABBA from Sweden, Angry Birds via Finland and now the One-Piece-Jump-In leisure suit, the creation of three young Norwegian men, is sweeping the world. Recovering from a late night out, the trio fantasised about designing the ultimate chill out wear. After some brainstorming they came up with a combination of a hoody and sweat pants and so the One Piece was born. “At first we just made them for friends but they told their friends and soon it got bigger and bigger. The word spread via social media and when one of Norway’s top bloggers wrote about the suits it took off,” explained Thomas Adams, CEO of One Piece. “Norway is only a country of 4 million people but we knew we had something when 2% of the population had purchased one of our garments. It has now grown worldwide. I’m based in Los Angeles and another of the trio is in London due to the response. Adding to the buzz is when celebrities such as Justin Beiber, Kate Moss, Paris Hilton, David Beckham and Jude Law have been photographed out and about in our suits.” Versatility and comfort are the main reasons for the success of these unusual garments and Thomas is well aware of the usual first reaction to the One Piece. “They’re the garments that no one wants to wear until they put one on and then they love it because they are so comfortable. People don’t need to take themselves too seriously and they can go straight from the couch to the night club.” Sadly for Thomas and his two friends those lazy Sunday mornings are a thing of the past as they work tirelessly to promote the brand around the globe. “I expect the suits to go very well in Australia because you have a strong surf culture. They’re perfect for after-surf wear and I’m sure Australians will love them.” Visit onepiece.com for stockists.

HENRY HOLLAND AND PIXIE GELDOF

THE HoodiE is back and madE To sHarE

Sunday Mirror, April 11 2011, UK

This season the Bonds Made2Share Hoodie has evolved and includes a voluminous hood that collapses and drapes around the neck when not worn up, and plenty of room in the body with discreet side pockets. With a choice of solid colours such as black, grey and moss green, plus a whole range of striped options including black and watermelon, white with coral, there’s one for everyone. In stores now.

Thomas Adams, Henrik Nostud og Knut Gresvig er stolte over å ha etablert seg internasjonalt. Norsk suksess. – Store stjerner som Lady Gaga, David Beckham, Paris Hilton og Jude Law har for lengst sikret seg sine favoritter, forteller Adams. Han drømmer om en stjerne til på kundelisten. – Ashton Kutcher er en kul kar som jeg tror hadde rocket en OnePiece meget bra, sier han til Se og Hør. TeksT: AlexAndrA Fjereide FoTo: Mr PAPArAzzi, Henning jensen

Bare to dream

Vinn din egen OnePiece!

Running Bare, the iconic Australian active wear brand founded in 1983, has announced dual ambassadors for the first time. Model and Getaway host Kelly Landry has joined with Home and Away star Rebecca Breeds to promote their dual love of fitness and living an active and healthy lifestyle. Both young women have their own passions which make them a perfect fit to represent health and well being. Their love of fitness and enthusiasm makes them the ideal ambassadors to represent the lifestyle and active-wear brand Running Bare. The Running Bare AW11 collection is a fusion of colour exploring bright basics and printed sets that keep you motivated and inspired through the winter months. Designed to be layered, the collection has a great range of hoodies, tees, crop tops, singlets, leggings and track pants that can be mixed and matched to take you through the season. Suitable for a wide variety of activities meeting aesthetic and practical needs plus all stretch garments are manufactured locally. Visit runningbear.com.au

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label magazine WinTeR 2011

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WWW.ONEPIECE.COM

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