SS15 Brandzine

T H E B I A N N UA L O N E P I E C E B R A N DZ I N E A B O U T T H E A R T O F T H E C O M F O R TA B L E YO U T H

Wayward Souls

TH E L A ST DAYS

SS 15 PR E VI E W

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ONEPIECE B R ANDZINE ISSU E 6

WAY WAR D SO U L S Page 3

TH E L AST DAYS Page 14

SS 15 PR E VI E W Page 22

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Wayward Souls of SS15 We spent last season traveling more than ever. We’ve been touring, opening stores, and throwing parties all over the planet. It’s been great and all, but most important are all the inspiring people we met along the way. This diverse gang of personalities is spread across the world, but is united by their free spirits and radical thinking. Their stories from life on the road served as our main source of inspiration this season.

This new collection is as diverse as the stories. Some simple, like that day it was just you, the road, and the sun. And some more exciting, like that BBQ Party on the beach where everyone came.

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Sandra in Drum&Bass Heavy Grey Mel Omari in Maori Jumpsuit Grey Mel

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Ronja in Tokyo Sleeveless Hoodie Black Omari in New York Long Hoodie Heavy Grey Mel and Hong Kong Pant Heavy Grey Mel

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Ronja in Diamond Jumpsuit Ronja in Tropical Jumpsuit Sky Blue

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Ronja in Tea Jumpsuit Grey Mel Sandra in Oslo College Jacket Blue Mel and Sydney Shorts Blue Mel

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Ronja Relax Jumpsuit Blue dipdye Sandra in Goa Body Jumpsuit Black

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Pia is wearing a Midnight jumpsuit.

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Sandra in Fitted Short Jumpsuit Grey Mel, Ronja in Drum&Bass Blue Dipdye Omari in Cape Town Tank White and Hong Kong Pant Heavy Grey Mel

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People often say that we should expand our horizons, that we need to think outside the (x-)box and that real life begins once you step out of your comfort zone.

But we never quite got this. Why do people insist on making things difficult? Why should we live life on hard mode? We take pride in the art of the comfortable youth. We encourage you to stay in your comfort zone, or at least bring it with you.

Because after all,

Comfort brin gs confidence

Omari in Hong Kong Zip Hood Heavy Grey Mel and Hong Kong Shorts Heavy Grey Mel

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Sandra in Air Jumpsuit Black and IX Cap Black

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THE LAST DAYS Getting new stores, collaborations, collections and even a brand new form of currency up and running - that’s what we’ve been up to while you’ve been trying to decide what brand of scented candle would impress your friends.

Shout out to Ride to Glory, UK’s finest BMX crew.

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GIGI HAVING A SLICE AFTER 21 THE NYC STORE OPENING

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Join us in celebrating THE CAREFREE LIFE and delightful moments of LOVELY PROCRASTINATION together with 1.7 m followers

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the

TOUR BUS

hits the east coast this spring check out tour dates at tour.onepiece.com to catch a ride

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We grew up expecting a lot of things of the new millennium. Y2K was the future, even years after we’ve celebrated it’s arrival. Plexiglass, Corian and Minority Report were in vogue. It was efficient and it was cold. Nobody cared about flannels, grunge or west coast hip hop any more. Now efficiency and productivity was on everyone’s to do list. Being successful was being sharp and precise. Suits where perfectly tailored. Hollywood deemed it was the right time to make a movie out of the American Psycho.

A Prequel to the Legacy of an Original

When we were young, we had to dig deep to find new stuff. We had to read about new music in foreign magazines. In order to listen to it, we had to hang out with some geek behind the counter in some obscure record store two cities away - and spend hours flipping through his CD collection. Now we’re just flipping through automatically recommended playlists on our phone. People not even interested in music consumes twice as much new releases in a subway ride home, as we did in a week.

Some settled years into the 00’s, we got used to being more and more connected with each other. The expansion of instant global communication was efficient and integrated. Calendars on smartphones, Wikipedia wisdom at fingertips and common people gaining the stardom of their own reality show through Facebook. The social bar was getting raised, the perfect world was happening and it made people smile for their own cameras.

Naturally, the amount of stress from pressure and expectations skyrocketed. The magic mirror of social media had us acting constantly knowledgeable, busy and sexy. We started getting stressed out about things we had never even heard about before. People who never needed a calendar in their life began to panic over their own self-appointed appointments.

In the midst of a never-ending self hype of always out-doing ourselves and each other, counter reactions started to emerge and OnePiece was conceptualized to represent what had been lost.

In an effort to capture and conceptualize the essence of a carefree Sunday filled with beautiful nothingness, the idea of a brand built around the art of slacking was born in Oslo, 2007.

While searching for the pinnacle of slackerwear, the idea of tying together a hoodie with a pair of sweatpants using a giant zipper ended up in what would become the OnePiece Jumpsuit, the very core product of the OnePiece. Though meeting heavy scepticism, we followed our utopian vision of creating the most innovative and premium leisurewear. The result was a worldwide phenomenon of re-engineered jumpsuits that even spread out from people’s homes and out to the streets and clubs.

In our crusade against rules, norms and anything not perfectly comfortable, we are the originals, the experts and the dedicated.

We are not here to jump in and out of any trends or to stay ahead of any curve. We are here because we love what we do and we believe in what we represent. We’re the slackers, the standouts and the fashion misfits. Someone always has to be the one that sits furthest back in the classroom - and in the fashion industry, that’s us.

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SS15 COLLECTION SHOP NOW AT ONEPIECE.COM

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Aviator S hort J umpsuit, A ir J umpsuit B lac k , A ir J umpsuit M idni g ht B lue H on g Kon g Pant H eavy Grey M el , H on g Kon g Pant M idni g ht B lue , H on g Kon g Pant J un g le Green

UNISEX SS15

London Sweater and M oscow S horts L i g ht B lue P rinted D iamond J umpsuit, London Sweater S now W hite

T ropical J umpsuit S unset R ed, T ropical J umpsuit S ky B lue , N ew Yor k Lon g H oodie H eavy Grey M el N aval S hort J umpsuit M idni g ht B lue , N aval J umpsuit M idni g ht B lue ,

M aori J umpsuit Grey M elan g e , Aviator Z ip H ood J un g le Green , A ir J umpsuit J un g le Green S han g hai H oodie S now W hite , To kyo S leeveless H oodie B lac k , H on g Kon g Z ip H ood M idni g ht B lue

C a p e Tow n Ta n k B lu e M e l , C a p e Tow n Ta n k G r e y N e p, C a p e Tow n Ta n k W h i t e H o n g Ko n g S h o r ts M i d n i g h t B lu e , H o n g Ko n g S h o r ts J u n g l e G r e e n , H o n g Ko n g S h o r ts H e av y G r e y M e L

MEN SS15

H o n g Ko n g Z i p H o o d H e av y G r e y M e l , R o m e T e e B lu e M e l M o n ac o C o l l e g e Jac k e t S n ow W h i t e / M i d n i g h t B lu e

To k yo S l e e v e l e ss H o o d i e M i d n i g h t B lu e S t r o l l Z i p H o o d M i d n i g h t B lu e , S t r o l l Pa n t M i d n i g h t B lu e

S t r o l l Z i p H o o d S e a B lu e Lo n d o n S w e at e r H e av y G r e y M e l , S t r o l l Pa n t B l ac k

N ava l F i tt e d S h o r t J u m p s u i t M i d n i g h t B lu e , D r u m / B a ss H e av y G r e y M e l , D r u m & B a ss B lu e D i p Dy e Pa r i s T e e G r e y N e p, B e ac h J u m p s u i t B lu e M e l , B e ac h J u m p s u i t G r e y M e l

WO M E N SS15

Os lo C o l l e g e Jac k e t B lu e M e l a n g e / S n ow W h i t e R e l a x J u m p s u i t B lu e D i p Dy e , R e l a x J u m p s u i t G r e y

Av i ato r F i tt e d S h o r t J u m p s u i t J u n g l e G r e e n , G oa B o dy J u m p s u i t B l ac k , L a s V e ga s To p B lu e M e l Lo s A n g e l e s Pa n t B l ac k , M i a m i S h o r ts M i d n i g h t B lu e , S m o o c h Pa n t M i d n i g h t B lu e

Lo s A n g e l e s Z i p h o o d B l ac k S to c k h o l m D r e ss H e av y G r e y M e l , S m o o c h Pa n t S e a B lu e

Lo n d o n S w e at e r L i g h t B lu e P r i n t e d , S m o o c h Z i p H o o d M i d n i g h t B lu e , R e l a x J u m p s u i t M i d n i g h t B lu e S y d n e y S h o r ts B lu e M e l , S y d n e y S h o r ts H e av y G r e y M e l , M i a m i S h o r ts J u n g l e G r e e n

S a fa r i J u m p s u i t D o e s k i n M e l S to c k h o l m D r e ss B l ac k , S u n n y J u m p s u i t Eb o n y

M o n o J u m p s u i t j u n g l e G r e e n , M o n o J u m p s u i t A r u b a B lu e , O r i g i n a l J u m p s u i t Da r k G r e y M e l M o n o J u m p s u i t G r e y M e l , J o e y J u m p s u i t J u n g l e G r e e n , M o n o J u m p s u i t C a ly p s o C o r a l

CLASSICS SS1S

O r i g i n a l J u m p s u i t S e a B lu e M e l O r i g i n a l J u m p s u i t C a ly p s o C o r a l M e l

C o l l e g e 2 9 J u m p s u i t Da r k G r e y M e l , C a m o u f l ag e J u m p s u i t , O r i g i n a l J u m p s u i t N av y Lu s e ko ft e J u m p s u i t N av y, J o e y J u m p s u i t B l ac k , M a r i u s J u m p s u i t N av y / R e d

C o l l e g e 4 8 J u m p s u i t B l ac k , O r i g i n a l J u m p s u i t B l ac k Z i p, M a r i u s J u m p s u i t G r e y M e l / N av y Lu s e ko ft e J u m p s u i t G r e y M e l , M o n o J u m p s u i t C a m pa n u l a B lu e , A i r J u m p s u i t M i d n i g h t B lu e

IX C a p B e i g e C o r d L e at h e r Patc h , IX C a p C a m o IX C a p C o l l e g e G r e e n , IX C a p B l ac k

SS15 CAPS

IX C a p N av y

more than

200

STYLES available

S HOP ONLINE OR FIND YOUR NEARES T RE TAILER AT ONEPIEC E .com

A M AGA ZINE ABOUT THE ART OF SL ACKING

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