Fleet Feet Tulsa

FLEET FEET TULSA OVERSEES three lively retail locations and owns and operates 19 local races, an impressive feat co-owner Tim Dreiling attributes to assembling a great team over the last two decades. He calls learning “you can’t do everything yourself” an essential lesson for the running retailer aiming to create a successful, sustainable business.

“When first open, it’s necessary to do all things, all the time and push yourself incredibly hard. But as the business grows, it becomes impossible to do it yourself and the need for a great team becomes greater as the owner ages and the business grows,” Dreiling says. “It’s a lesson we are still learning every day and it’s hard to not revert to the do-it-yourself mentality that got you all the success in the first place. But that mentality is not sustainable and not particularly healthy for anyone in the business.”