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A CELEBRATION ISSUE HIGHLIGHTING THE 2025 BEST RUNNING STORES

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2025 YEAR-END CELEBRATION ISSUE

6 CELEBRATING THE BEST RETAILERS

This special Year-End Celebration Issue of takes a look at all of the 2025 Best Running Stores in America.

8 Running Lab Rises To The Top

After a finalist nod in 2023, Michigan-based Running Lab breaks through and captures Store of the Year honors at the The Running Event 2025.

16 The Best Running Stores Winners

Profiles of all of the winners of the 2025 Best Running Stores — including insight into the four other finalists for 2025 Store of the Year.

56 TRE 2025 and BRS 2025 in Photos More looks at the excitement from The Running Event 2025! 64 Musings From the Alamo City Senior writer Danny Smith reports on what impressed him at him at The Running Event 2025.

On the cover: Toni Reese and Ken Larscheid celebrate Running Lab’s winning the 2025 Store of the Year at The Running Event 2025.

The Staff

EDITORIAL

ADVERTISING

Editor Michael Jacobsen mjacobsen@divcom.com

Publisher Christina Henderson chenderson@divcom.com

Senior Writer Danny Smith Contributors Cregg Weinmann • Tom Griffen Fashion Editor Debbi Page

TRE 2025 photos by Justin Elledge, Max Photography.

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Glenn Dulberg gdulberg@divcom.com

RUNNING INSIGHT ® is a registered trademark of Diversified. © 2025 all rights reserved. Running Insight is published monthly, is edited for owners and top executives at running specialty stores and available only via email, with three print issues in June and December. The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Diversified, 121 Free St, Portland, ME 04101; (207) 842-5500.

Beth Gordon bgordon@divcom.com Sam Selvaggio sselvaggio@divcom.com

Diversified 121 Free St • Portland, ME 04101 1(207) 842-5500 www.divcom.com BACK ISSUES runninginsight.com

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CELEBRATING

THE BEST RETAILERS T he Running Event 2025, held December 2-4, 2025 in San Antonio, TX, was a record-setting celebration of all things running — of retailers, of unique individuals and of new products

This special 2025 Year-End Celebration Issue of Running Insight takes a look back at all of them – and more – from the most exciting and important three days of the year in run specialty. The issue includes profiles of the

Store of the Year and all of the winners of the 2025 Best Running Stores – including sportlights on the four other Store of the Year finalists – and then one final look at TRE 2025 in words and pictures.

The 2025 Best Running Stores 605 Running Company Sioux Falls, SD A Runner’s Mind San Francisco, CA A Snail’s Pace Running Shop Brea, CA Aardvark Sports Shop Bethlehem, PA Big Peach Running Co. Atlanta, GA Bull City Running Co. Durham, NC Charlotte Running Company Charlotte, NC Charm City Run Timonium, MD Confluence Running Johnson City, NY CT Run Co. Ridgefield, CT Dash Sports Clermont, FL Fitness Sports Ames, IA Fleet Feet Charleston, Mount Pleasant Mount Pleasant, SC Fleet Feet Davenport Davenport, IA Fleet Feet Fayetteville Fayetteville, NC Fleet Feet Fort Wayne Fort Wayne, IN Fleet Feet Gaithersburg Gaithersburg, MD Fleet Feet Hartford West Hartford, CT Fleet Feet Lexington Lexington, KY Fleet Feet Louisville Louisville, KY Fleet Feet Montclair Montclair, NJ Fleet Feet Nashville Brentwood, TN Fleet Feet Traverse City Traverse City, MI Fleet Feet Tuscaloosa Tuscaloosa, AL Fleet Feet West Reading West Reading, PA Fleet Feet Winston-Salem and Clemmons Winston-Salem, NC Gazelle Sports Birmingham, MI Get Fit Amarillo, TX Good Times Running Co. Katy, TX Grounded Running Beaufort, SC Independence Run & Hike Carbondale, CO iRun Texas San Antonio, TX John’s Run/Walk Shop Lexington, KY 6

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Mill City Running Minneapolis, MN Mountain Running Company Black Mountain, NC Naperville Running Company Naperville, IL Pacers Running Alexandria, VA Palmetto Running Company Bluffton, SC Performance Running Outfitters Brookfield, WI Playmakers Okemos, MI Point 2 Running Company Newport News, VA = PR= Run & Walk, Ashburn, VA RC Outfitters Peoria, IL Red Coyote Running and Fitness Oklahoma City, OK Run Flagstaff Flagstaff, AZ Run Hub Northwest Eugene, OR Run In Greenville, SC Runner’s Edge NY Farmingdale, NY Running Niche Saint Louis, MO Running Lab Brighton, MI Running Wild Pensacola, FL Running Zone Melbourne, FL RunWell Edwardsville, IL Rush Running Company Bentonville, AR Sole Sports Running Zone Tempe, AZ Terra Running Company Cleveland, TN Runner’s Edge MT Missoula, MT The Running Elements Daytona, FL The Running Well Store Kansas City, MO Tortoise & Hare Sports Glendale, AZ Trailhead Running Supply Flower Mound, TX Up & Running in Dayton Dayton, OH Waco Running Company Waco, TX West Stride Atlanta, GA Whirlaway Sports Center Methuen, MA

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2025 STORE OF THE YEAR

RUNNING LAB RISES TO THE TOP!

After a finalist nod in 2023, Michigan-based Running Lab breaks through and captures Store of the Year honors at the The Running Event 2025. By Danny Smith, Senior Writer

he second time turned out to be a charm for the Running Lab. After being named a finalist for Store of the Year in 2023, the well-respected run specialty retailer returned to The Running Event (TRE) this month with high hopes their second turn as a finalist would deliver a different result. It did. The Brighton, MI-based run specialty shop helmed by Ken Larschied and Toni Reese earned 2025 Store of the Year honors at TRE’s Industry Awards Dinner on Thursday, December 4, in San Antonio.

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The 14-year-old operation emerged from a capable and accomplished group of five finalists that included Good Times Running Company, Sole Sports Running Zone, Fleet Feet Charleston and Point 2 Running Company. The entire 24-member Running Lab team was in attendance to celebrate the announcement, enabled by a two-day shutdown of the shop and store-funded plane tickets allowing every staff member to hear the news firsthand. “We won’t have a Christmas party this year, but everyone’s okay with that,” Larscheid says.

Running Lab’s 2025 Store of the Year honor follows years of entrepreneurial risk taking, strategic bets and calculated investment in staff training and processes to ensure high-end customer service and seamless operations. A former New Balance rep, Larscheid opened Running Lab after years of sharpening his thoughts on customer service and crafting a business plan. He then secured the support of his new bride, Carrie, and a cozy retail space in downtown Brighton to launch Running Lab in 2011. “I saw the vision right away of what

Store of the Year: Running Lab (continued) Running Lab could be,” Larscheid says. “I just knew if we could rely on my values of what I wanted this business to be and what I wanted customer service to look like in run specialty, then we could build something special.” From the jump, Larscheid leaned into a thorough fitting process incorporating good form running into the equation, which remains core to Running Lab’s DNA. He and his early team members – one full-time and one part-time employee – also focused on ultra-personalized service bolstered by touches of Midwestern nice. In fact, nearly 15 years later, Larscheid not only recalls his first sale – a Mizuno Wave Rider – but even the customer’s name — a local triathlete

RUNNING LAB Brighton, MI runninglabstore.com Key Personnel: Ken Larscheid, Founder/Co-Owner; Toni Reese, Co-Owner; Aleighsha Nichols, General Manager; Keith McCaffery, Floor Manager; Meghan Zoll, Marketing Manager; Blake Strand, Buyer; Jacob Sapienza, OffSite Event Coordinator. Shipping Managers: Jen Cructhfield, Sidney Jonckheere, Meagan Houhanisin History: Running Lab was founded in July 2011 by Ken Larscheid, whose vision was to create a run specialty store that would promote the active lifestyle in the downtown Brighton community. The mission includes expert fit specialists passionately driven to provide the best recommendations and solutions for every customer that walks into the store, while leveraging technology to help support the best-in-class service being provided. Over the past 14 years, the business grew into a healthy run specialty store, relocated to a larger space, acquired a warehouse and became the retail partner of the Detroit Free Press Marathon. In Their Words: “Our people make all the difference. To be the best running store, you need to have the best people — and our people are our uniqueness. Each team member brings different talents, accomplishments and strengths that make us stronger together. They are the heart and soul behind our loyal customer base, our 5-star

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named Bruce who continues to frequent the store. Turning Points After establishing roots in Brighton, Running Lab’s momentum accelerated in 2015 when Reese joined the team. The outgoing, energetic Reese immediately embraced the store’s mission and ethos. Even more, she leveraged years of training and development in the foodservice arena to fortify Running Lab’s operations and propel its growth. “While my strong point was really buying behind the scenes, marketing and some other big-picture ideas, Toni focused on culture and staff more than I ever did,” Larscheid says of Reese, who after

Google rating and the driving force behind Team Running Lab’s strides. This team rises to the top when it comes to overcoming challenges, and that spirit is what truly sets us apart.” What the Award Means to Them: “It means everything. Knowing our hard work is being celebrated throughout the industry is both incredible and overwhelming. As a one-door running shop, being recognized as one of the best running stores in the country is truly special. This recognition from our customers means the world to us. It shows how much they value our commitment to high standards, exceptional products and genuine service. Most of all, this award is a massive team celebration — a family milestone we’ve achieved together. Knowing we did this as one team is the icing on the cake…or the double knot in the shoelace!” 2026 Plans: “In 2026, we’re not focused on creating new things —we want to get even better at what we already do. We often look at something we’ve built and think, ‘We’ve done awesome, where can we take this next?’ We plan to invest in our team members’ growth, helping their careers flourish as Running Lab grows. We want to make an even bigger impact on the wellbeing of our community by expanding programs for kids and women, supporting runners chasing new personal records with Team Running Lab, and partnering with nonprofits making a difference for our neighbors and loved ones. When Running Lab grows and succeeds, so does our community.”

years of serving as Running Lab manager recently became the store’s official co-owner after completing a multi-year buy-in agreement. Powered by year-upon-year revenue growth, Larscheid steered Running Lab’s move into a new 4400-square-foot home in Brighton in 2021. In nearly doubling its footprint, Running Lab enjoyed added space to accommodate its swelling product assortment, improve merchandising and host larger group events. The new building also featured a dedicated area for shipping and receiving. “The move was our moment where we knew this was going to kick into a different gear,” Larscheid says. Indeed, Running Lab picked up its pace as it settled into its new home. In 2022, the store became the official merchandise retailer for the Detroit Free Press Marathon, a position elevating Running Lab’s visibility across the region and allowing it to showcase its service in a different way. Still today, the store handles everything from designing official race swag to processing and shipping online orders for official event gear. Late last year, meanwhile, Running Lab moved its e-commerce business over to Shopify, which opened existing bottlenecks and enabled Running Lab to enhance the digital experience for its customers with a more streamlined, user friendly and polished process. Today, about 30 percent of the company’s total revenue derives from e-commerce, well beyond the industry’s 11

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single-digit average. “We wanted our customer experience online to better match what it was in the retail store,” Larscheid says. A Consistent Climb Since its 2011 opening, Running Lab has yet to record a down year, according to Larscheid. He attributes that ever-ascending 14-year run to a diversified business including the brick-and-mortar retail shop, e-commerce and other revenue-driving endeavors, such as off-site medical events. “We’ve always pushed growth, which has come from different spots over the years as we’ve fostered and dedicated more resources to specific areas of the business,” he says. Re ese, however, ca l ls Running Lab’s staff the biggest differentiator of all. The store features about two dozen employees, one-third of whom are full-time staff members receiving benefits. “It’s really important for us to have that familiar face working on the sales floor with reliable hours, so fulltime is very valuable to us in our store,” Reese says.

Full-time staff, she cont i n u e s, h el p s c u lt iva t e intentionality, particularly as Running Lab team members genuinely care about their work and the store’s success. “Whether it’s on the sales floor with a medical referral or our buyer being fiscally responsible or our shipping team paying extra attention to what the customer receives in the mail, everybody minds the details,” Reese says. “In every aspect of our business, we look at who we’re serving and how we can do that to the best of our ability. We’re never interested in just checking a box.” For Larscheid, consistency in purpose, operations and attitude matters and he has little interest in chasing new goals if it comes at the expense of reliable execution. “When we do something, we want it to be to the level we would be proud of,” he says. “If we can’t execute, then we won’t take it on.” Charging Ahead Into 2026 As for what’s next at Running Lab, Larscheid and Reese say that’s a constant

point of discussion. “The conversation usually starts with Ken saying, ‘What do you think about this?’ followed by an evil laugh,” Reese jokes. But the comedy always gives way to candid conversation and careful analysis. “And if a specific initiative is something we feel comfortable with and we know our team is ready for it, we’ll tackle it and take it on,” Reese says. Growth, Reese reminds, does not have to come from additional storefronts. It can also come from optimizing an existing process or investing in staff. Over the years, Running Lab leadership has focused on evaluating the possibilities and then executing on the appropriate initiatives. Such diligence has fueled its success and Larscheid intends to stick to that formula – with Reese making sure of it. “There are lots of opportunity out there, but what’s right for us?” Larscheid says. Perhaps the future can wait a pinch, though. Larscheid, Reese and their team deserve to take a well-earned victory lap. n © 2025 Diversified

BRS 2025 Profiles of all of the winners of the 2025 Best Running Stores.

605 RUNNING COMPANY Two locations in Sioux Falls, SD Run605.com Key Personnel: Greg Koch, Owner; Derrick Ettel, VP–Operations; Paul Westendorf, Race Timing; Jacqui Meadors and Lauren Banee-Brouwer, Coaching. Fit Advisors: Caleb Sayler, Katie Wentzy, Ben Devlin; Tait Hermanson; Aly Bauer; Rodrigo Balmaceda History: The business was founded in 2014 with a mission to create a welcoming space where everyone could feel comfortable shopping for running and walking shoes. In 2024, Greg Koch became the sole owner of the company. Today, 605 Running Company operates two locations in Sioux Falls. In Their Words: “We operate with four guiding pillars: Retail, Events/Timing, Coaching and Philanthropy. In retail, we specialize in personalized shoe fittings and a carefully curated selection of products for runners, walkers and people on who are their feet all day. In Events/Timing, we organize and provide timing services for local races, helping grow the Sioux Falls running community. In Coaching, we offer programs for runners of all levels led by a knowledgeable coaching staff. Regarding Philanthropy, we are deeply committed to supporting local nonprofits and giving back to the community through events and partnerships. This muti-faceted approach makes us more than a store — we are a hub for health, fitness and community.” What the Award Means to Them: “Receiving this award is much-needed recognition for the hard work and passion we pour 12

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into our community every day. It validates the countless hours our staff invests in serving customers, supporting athletes and building relationships. For our team, it’s a moment of pride that highlights our role as both a business and a community partner.” 2026 Plans: “We are focused on making 2026 our most successful year yet. Our goals are to strengthen profitability to ensure long-tern stability, continue serving our customers with excellence through personalized retail experiences, grow our community events and coaching programs and deepen our philanthropic impact in Sioux Falls. Simply put, 2026 will be about sustainable growth, customer care and strengthening the foundation of our business for the future.”

A RUNNER’S MIND Two stores in the California Bay Area: San Francisco and Burlingame arunnersmind.com Key Personnel: Eileen Urtz, General Manager; Nick Kovaleski, Director of Operations; Derek Wun, Footwear Buyer; Kay Liberato, Director of Brand Marketing. Store Managers: Chance Kinney, Elizabeth Ford. Assistant Store Managers: Josh Bryant, Heidi Calderon, Cindy Phan History: A Runner’s Mind was founded in 2010 in Burlingame, CA, and the San Francisco location opened in 2013.

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In Their Words: “Gratitude is at the heart of everything we do. We recognize how fortunate we are to play a role in people’s fitness journeys, and we never take that privilege lightly. Our motto – Movement is Life – inspires our work in the shop, throughout the community and as caretakers of the planet we all run on. From the fit bench to the roads and trails and through the zero-waste events we host, we lead with joy, passion and purpose. Each day, we take a moment to pause, reflect and express our gratitude for one another and for the work we get to do. We remain mindful of the impact of our work and the daily opportunities we have to create meaningful, positive change in our community.” What the Award Means to Them: “We’re so honored to receive this award — especially because it started with a nomination from our incredible running community. It celebrates a year of hard work, learning and growth and inspires us to keep finding new ways to show up for the walkers and runners who make what we do so meaningful. To be recognized among so many exceptional stores across the country is humbling and we’re beyond grateful for this honor — and for the constant support of our amazing community that makes it all possible.” 2026 Plans: “We’re excited to grow our summer trail series and welcome even more members of our community to join in the adventure. We’ll continue partnering with brands that share our vision for a more sustainable future while strengthening the relationships we’ve already built. Most importantly, we’ll keep having fun finding new ways to help our community stay active and moving together.”

A SNAIL’S PACE RUNNING SHOP Five Southern California locations: Fountain Valley, Mission Viejo, Brea, Monrovia and Chino Hills Asnailspace.com Key Personnel: Joe Lourenco, Owner; Diana Rosete, VP– Operations; Sydney Burrescia, Director of Purchasing; Holly Pellitteri, Apparel/Accessory PLM; Lien Chen, Director of 14

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Marketing; Alex Mendoza, Digital Marketing; Michelle Monteil, Run Club Director. Managers: Jay Auditor, Christine Fox, Gwen Poppe, Diana Armas, Josh Pahomi, Brice Calisher History: A Snail’s Pace was founded in Fountain Valley in 1979 by Dave Reynolds, originally under the name “Loeschhorn’s for Runners.” Reynolds later rebranded the store as “A Snail’s Pace” after a memorable long run with friends. In the early 1990s, he partnered with Eddie Johnson and together they expanded the business to six stores (including two New Balance concept stores). In 2013, Reynolds retired and sold the business to Johnson and Joe Lourenco. Johnson retired in 2022, making Lourenco the sole owner. Lourenco began working for A Snail’s Pace in 2000 and became a partner in 2009. A Snail’s Pace currently operates five retail locations and a warehouse/office, with a team of 70 employees. In Their Words: “A Snail’s Pace Running Shop is unique because we are more than just a retailer; we are a foundational pillar of the local running community in Southern California. We offer personalized, hands-on service, including unique video gait analysis and 3D foot scanning, to ensure every customer finds the perfect shoe. Our commitment extends beyond sales through popular training programs, weekly fun runs and in-store educational events, fostering a supportive environment for runners of all levels. Ultimately, our holistic approach to supporting our community and helping individuals achieve their fitness goals is what truly sets us apart.” What the Award Means to Them: “We dedicate countless hours to making A Snail’s Pace the premier destination for all things running in Southern California. From hosting over 350 events and fun runs, sponsoring races, to fitting thousands of customers in shoes daily, being named a Best Running Store validates the immense hard work and long hours our entire team invests every day. This award is a significant recognition of our collective efforts.” 2026 Plans: “Our plan is to continue the successful strategies we’ve implemented in 2025. This winter, we will be relocating to a larger warehouse and office space, and we will actively continue our search for our next new retail location.” AARDVARK SPORTS SHOP Bethlehem, PA Aardvarksportsshop.com Key Personnel: Sheena and Andy Wells, Owners History: Aardvark Sports Shop was founded in 1984 and has been serving the Lehigh Valley for more than 40 years. Located in downtown historic Bethlehem, the shop has become a fixture in the local running and walking community. Sheena and Andy Wells have both worked at Aardvark for more than 13 years and officially became the new owners in January 2025. As a team, they are continuing the shop’s mission: to improve lives and

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along with our new community joy mobile, the “Vark Wagon,” a blue Volkswagen ID. Buzz that will bring the Aardvark spirit wherever we go and connect with our community like no other store. Aardvark has been our happy place for nearly 14 years and it’s become one of our life’s callings to share that joy and experience with others.”

build community through movement. In Their Words: “Aardvark blends expertise, professionalism and just the right amount of fun. Our team doesn’t just sell shoes; we build relationships. We’re known for thoughtful, honest fittings, a welcoming vibe and an ability to meet every customer where they are, from first-time walkers to veteran ultrarunners. What truly sets us apart, though, is the way we bring movement to life. We host a variety of events, partner with local races and nonprofits, and aren’t afraid to lean into fun, like our mascot Aandy the Aardvark, who dances at finish lines, surprises customers in-store and reminds everyone that running doesn’t have to be so serious. Whether it’s a themed run, trail takeover or community cheer station, Aardvark shows up with energy, inclusion and joy.” What the Award Means to Them: “We’re incredibly honored. This recognition shines a light on the energy, care and consistency our team brings to the sales floor and community every day. It reflects the hard work happening behind the scenes and the genuine relationships our staff has built with customers who’ve supported Aardvark through every season of growth and change. That loyalty doesn’t come by chance; it’s the result of the time, heart and attention our team gives to every person who walks through the door. Many of those customers have become part of the Aardvark family, returning year after year, sharing their experiences with others and sometimes even ending up becoming some of our most valued staff members. We’re proud to be part of a national community of run specialty stores making a difference. This award reminds us to keep showing up with purpose, passion, and gratitude.” 2026 Plans: “We’ll continue growing our community through partnerships with local races, neighborhood initiatives and events that invite everyone to move with confidence and joy. Beyond running and walking, we’re also creating more ways for people to get involved, from stream cleanups to collaborative projects that give back and connect those who simply love where they live. We’re investing in our team, our storytelling and our space. You’ll be seeing our mascot, Aandy, out and about more often, 16

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BIG PEACH RUNNING COMPANY Thirteen locations in Georgia and Florida BigPeachRunningCo.com Key Personnel: Mike Cosentino, Chief Running Officer; Fernando Del Valle, Director, Foundation Retail; Bobby V, Director, Finance; Greg McCollough, Managing Director; Lucas Stocks, Director, Footwear; Tricia Beaty, Director, Apparel, Accessories and Trademark Goods; Denise Creamer, Operating Systems & Digital Sales; Jason Toney, Senior Manager, Community Connections and Special Events History: Mike Cosentino launched Big Peach Running Company in Brookhaven, GA, in 2004. The company currently operates 13 stores in the metro Atlanta area, north Georgia and Florida. In January 2025, partners Dawn and Ric Ross opened the thirteenth Big Peach location — it is the first Black-owned running store in Georgia. The company also has Big Peach on Wheels, as well as an e-commerce site. In Their Words: “We participate in a channel that is collectively committed to serving its respective and collective communities, while embracing and promoting a lifestyle that is wonderfully worth sharing. We have achieved some scale and influence that is a legitimate blessing and an equally appropriate level of responsibility. Moreover, we have assets like Big Peach On-Wheels, our Big Peach Ride & Run concept in two stores (Atlanta Bike Shop and Big Peach Ride + Run), title-sponsored events, a Leadership Team Retreat and our own screenprinting and embroidery operation.” What the Award Means to Them: “This award visibly reflects that growth and precision can co-exist. We’ve opened three stores this year. Such a dramatic increase in responsibility correctly suggests the lack of focus that could materialize with the foundation that built our business. And though we’ve made it a priority for 2026 to ensure we also get ‘back to basics,’ this award represents that we can grow our business solidly while

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we continue to serve our communities completely.” 2026 Plans: “Big Peach has added more than a half-dozen new positions to its Store Management and Leadership Teams. In addition to pursuing our mission and growing our business, we are investing in our Guest Advocates in a manner that ensures the perennial opportunity for additional compensation and to further develop and contribute. Equally important, these positions will ensure that our service proposition remains the most popular reason our guests choose to visit and shop with us.”

BULL CITY RUNNING COMPANY Two locations in Durham, NC Bullcityrunning.com Key Personnel: Kim Chapman and Jason Page, Founders; Ellen Moss, Director of Community Engagement; Eryn Clark, Director of Shop Operations History: Founded in 2008, Bull City Running operates two stores: South Durham and Downtown. The business is proud to be the hub of its local running community and recently celebrated its 17th birthday. In Their Words: “We are the oldest and only independent specialty running shop in the Durham metro area.” What the Award Means to Them: “This award is equal part reward and reminder to celebrate our accomplishments and to continually challenge ourselves to uphold the expectation of excellence and innovation that the community has come to expect from Bull City Running Co.” 2026 Plans: “We are excited to roll out a new race event, collaborate with community partners to elevate fitness and wellness opportunities in underserved populations in Durham and challenge ourselves to further reduce waste and our carbon footprint in all areas of business operations.” 18

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CHARLOTTE RUNNING COMPANY Four Charlotte, NC, Area Locations: Dilworth, Promenade, Lake Norman, Riverwalk charlotterunning.com Key Personnel: Scott Dvorak, Founder/Owner. Owners: Donny Forsyth, Kamie Davis, Harry Chandler, Brad Popple History: In the Summer of 2000, the Charlotte Running Company opened its doors in the historical Leeper-Wyatt Grocery store building in the South End District. It was initially a partnership between former professional distance runners Scott Dvorak and Eric Hichman (the latter departed the company in 2003). Dvorak opened a second store in South Charlotte in 2006. In 2009, Donny Forsyth joined CRC as the first brand partner with his purchase of the Promenade store from Dvorak. The CRC owners group expanded in 2011 with the addition of Todd Joefreda, who partnered with Dvorak to open both the Mooresville and Northlake stores in 2014. With the purchase of both the Northlake and Mooresville in 2016, Jamie Davis joined the ownership group. That same year, Dvorak and Forsythe partnered to open the Riverwalk location in Rock Hill, SC. In 2024, CRC opened a bigger and better Riverwalk store with a bar and outside patio. Meanwhile, Michigan native Harry Chandler moved to Charlotte to join the CLC team in 2016 and joined the ownership group in 2022. Finally, in 2023, CLC alum Brad Popple returned to join the ownership group. In Their Words: “Charlotte Running Company is a leader in its community and in the running industry. Our continued growth is attributed to the culture and passion of our owners and employees. No matter the pace, distance or fitness level, everyone is welcome in our stores. Our employees make every customer feel like they belong and are part of the Charlotte Running Company family.” What the Award Means to Them: “We cannot thank our running and fitness community enough for their support over the past 25 years. Receiving this award reinforces that we are doing things the

right way by connecting with the Charlotte running community. Connecting with customers and community are the reasons why we come to work every day. Winning this award also gives us a chance to celebrate all the hard work that our staff puts in every day with every customer.” 2026 Plans: “Our focus in 2026 is to teach, grow and elevate our staff so they will take offering ‘exceptional customer service’ to the next level. We will do this by investing in staff members’ continuing education, training and opportunities to grow. We will also be partnering with several of our vendors to offer some exclusive colors and products to our customers throughout the year.”

CHARM CITY RUN Seven retail locations: Annapolis, Bel Air, Fells Point-Baltimore, Columbia, Frederick, Timonium, MD; Rehoboth Beach, DE charmcityrun.com Key Personnel: Josh Levinson, Founder/CEO; Tom Mansfield, President/COO; Karma Quinn, CFO; Will Murdoch, VP/Director of Events; Lauren English, CMO; Brian Nusuta, VP/Footwear Buyer; Josh Pickett, VP/Director CCR3PO; Ben Pickett, General Manager; Deanthony White, Director of Brand Partnerships and Retail Activations; Kristen Watkins, Director of Visual Merchandising History: Charm City Run was founded in 2002 by Josh Levinson in Timonium, MD, just outside of Baltimore City. The business currently operates seven retail stores and a robust events business that manages 150 races annually. In Their Words: “We are a comprehensive running ecosystem. Charm City Run isn’t just a store — it’s a complete support system for active lifestyles. This includes expert shoe fittings, diverse training groups, events management and accessibility via multiple physical locations across Maryland and Delaware, plus the utilization of a mobile store to meet customers where they are — expos, hospitals and military bases. Our community involvement also features charity partnerships to actively raise funds and awareness for crucial local non-profits like the Baltimore Hinger Project, and Burgers & Bands for Suicide 20

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Prevention. The longevity of stores – notably the Bel Air location’s 20th anniversary and renovation – demonstrates a deep commitment to the neighborhoods we serve, ensuring we are always a central, welcoming hub for running and community.” What the Award Means to Them: “This recognition is the ultimate indication that we are succeeding amongst a peer group that strives for excellence every day. We work hard to create a welcoming environment where runners and walkers of all levels feel supported, whether they’re buying their first pair of shoes or training for their next big race. The award is a meaningful way to affirm the passion and hard work our staff puts into serving the running community and reflects the strong relationships we’ve built with our customers. More than anything, it motivates us to keep raising the bar and continue inspiring people to run happy, healthy, and strong. Simply put, the product is absolutely everywhere, but our people are not.” 2026 Plans: “We are planning to complete our fourth store renovation with a significant refresh of our Columbia location, which opened in 2011. This renovation will provide a beautiful, welcoming space to the Howard County community just in time for our store’s 15th anniversary. Our belief is simple: If we offer premium product and the best people, our store environment should reflect that excellence. In 2026, we will also expand the reach of the Charm City Run Foundation. Guided by the core tenets of giving back to the environment, supporting education and opportunity and promoting health and wellness, our foundation’s first executive director will be tasked with extending our community reach and giving across Maryland and Delaware. Finally, while 2026 is about execution, we will also begin planning a big 2027 as we celebrate 25 years in business — a milestone that will mark two-and-a-half decades of inspiring the human spirit, one sole at a time.” CONFLUENCE RUNNING Five locations across New York: Binghamton, Hudson Valley, Corning, North Country, Ruthie’s Run (Lake Placid) ConfluenceRunning.com Key Personnel: Matthew (Matt) Gawors, CEO; Jennifer (Jenna) Gawors, COO/Director of Operations; Kaylee Stone, Regional Manager History: Founded in 2013 as a single community shop in Binghamton, Confluence Running has grown into a multi-location run specialty group serving four New York regions, with a sister presence in Lake Placid through Ruthie’s Run and Lake Placid Running Company, founded in 2025. From the beginning, the business has paired expert fitting with education, coaching and events to help more people move well and feel better. In Their Words: “Confluence Running has developed a 22-hour Dynamic Footwear Specialist (DFS) certification program to provide a research-informed fit experience to customers. We also direct/partner on dozens of events – from youth series to

destination races – connecting runners to training, gear and local causes over a large geographic area. Confluence Magazine (print and digital) elevates local athletes and wellness voices while giving partners a community stage. Alongside our run shops, we operate Ruthie’s Run as an Adirondack fashion/apparel brand and manage eight properties (three occupied by our stores, two additional commercial, two long-term residential and one Airbnb). This footprint stabilizes costs, enables experiential retail and supports partner hospitality and nonprofit raffles. Inclusive service standards, robust staff development and sustainability initiatives, including shoe recycling, underpin a consistently high in-store experience driven from a place of empathy and inclusiveness.” What the Award Means to Them: “It’s a meaningful affirmation of the craft behind every fit and follow-through. For our team, it recognizes education, empathy and consistency and recommits us to raising the bar for our customers and communities.” 2026 Plans: “FS 2.0 with expanded continuing education and a broader training pipeline. Mobile gait labs for schools, teams and clinics to bring expert fitting on-site. Youth and community programming growth, with more clinics and recovery workshops. Digital plus loyalty upgrades so online guidance mirrors our in-store experience. Sustainability and inclusiveness scaling, including expanded shoe recycling and ADA efforts. Adirondack upgrades: Deepen our Lake Placid presence in partnership with Ruthie’s Run.” 22

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CT RUN CO Three Connecticut locations: Ridgefield, Darien and Brookfield ctrunco.com Key Personnel: Megan Searfoss, Owner; Danny Jagoe, Footwear Buyer History: CT Run Co began in 2014 as Ridgefield Running Company and has since evolved into a statewide presence. In 2024, the business celebrated its 10-year anniversary with a rebrand to CT Run Co, unifying its three stores – Ridgefield Running, Darien Running and Brookfield Running – under one name and vision. What started as a single community hub for runners has grown into a network that celebrates movement and connection across Connecticut. In Their Words: “At CT Run Co, we share the same values as other independent run specialty retailers – community, authenticity and passion for movement – but we bring our own Connecticut energy to it. Our team focuses on creating meaningful community activations that inspire people to move forward at any pace. Many team members have been with us for years, averaging six years of experience at CT Run Co, and we take pride in being both a launch pad for careers in the running industry and a long-term home for dedicated professionals.” What the Award Means to Them: “It’s a tremendous honor and one that our team doesn’t take lightly. This recognition validates the hard work, creativity and care our staff puts into every interaction. It’s also a shared win with our community — our customers take pride in knowing they support one of the top running stores in the country. It’s a constant reminder that what we do truly matters and is noticed.” 2026 Plans: “Let’s just say we’re building on incredible momentum. In 2025, our events and races saw record participation, reflecting a growing enthusiasm for running across our region. We’ll continue focusing on high-quality community events and innovative brand activations that connect more people to the joy of running — whether they’re seasoned athletes or just getting started.”

it takes to expand a small business and stay true to its roots. For our staff, it recognizes their daily commitment to delivering the ‘WOW’ customer service that our community deserves, making this award truly a reflection of their dedication.” 2026 Plans: “Dash Sports plans to deepen our investment in community education and specialized services. This includes continuing our free weekly run/walk groups, increasing the frequency of our ‘Healthy Foot’ seminars in partnership with local orthopedic professionals and supporting other local races to help people Live Actively. Our focus will remain on elevating the quality and depth of our expert advice, ensuring we remain the trusted, fearlessly independent resource for every runner and walker in Central Florida.”

DASH SPORTS One location each in Clermont and Winter Garden, FL godashsports.com Key Personnel: Kimberly Grogan, Owner History: Since 2006, Dash Sports’ mission has been to help its customers achieve their fitness goals and experience an active lifestyle. Kimberly Grogan’s passion and expertise in retail and physical education inspired her to open Gear for MultiSport at the National Training Center in Clermont. In 2019, the company had the opportunity to expand downtown, which led to a rebrand and the formation of Dash Sports. Moving provided more retail space and the opportunity to grow in the community. In March 2025, a second location opened in Winter Garden, expanding the retailer’s footprint into Orange County/Orlando. In Their Words: “Our uniqueness stems from our unwavering dedication to the custom shoe fitting experience, delivered by a staff that operates with genuine knowledge, care and energy (the WOW Factor). We refuse to let our customers compromise on fit — we go beyond the basic size to provide a comprehensive assessment that ensures the best shoe for their specific gait and health needs. As a sole-owner, single-mother-run business, our independence allows us to prioritize community and personal relationships over corporate mandates, making every customer interaction authentic and tailored. Furthermore, we intentionally stock a diverse range of supportive footwear—from running shoes like the Brooks Ghost Max 3 to fashionable orthopedic sandals and casual comfort shoes—proving we are a destination for the entire active lifestyle, not just race day.” What the Award Means to Them: “Receiving the Best Running Stores Award is a profound honor and the highest form of validation for our team. It confirms that our decision to lead rather than follow – by always prioritizing personalized service over simply competing on price – is the right path forward in this industry. For me, as the owner, it acknowledges the courage and hard work 24

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FLEET FEET DAVENPORT/DES MOINES Davenport, IA; Des Moines, IA fleetfeetdavenport.com; fleetfeetdesmoines.com Key Personnel: Phil Young and Jackie Young, Owners; Andrew Pena, Buyer; Steve Abel, Community Events and Outreach; Jesse Codling, Marketing Director History: Phil and Jackie Young are longtime champions of the Midwest running community. In 2025, after nearly a decade of serving the Quad Cities through Fleet Feet Davenport, they expanded their impact by acquiring Fleet Feet Des Moines. Their passion, family values and commitment to exceptional service now extend across Central Iowa. With Fleet Feet Iowa united under one family-owned umbrella, the mission remains the same: to help every customer find their perfect fit — whether they’re logging miles, chasing goals, or simply seeking comfort. In Their Words: “Fleet Feet Davenport stands out through its relentless product knowledge, memorable community activations and top-tier customer service. A recent example — the team built a 20-foot Hoka shoe box that drew national attention at a major summer running event expo in the Quad Cities. Combined with

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a consistent five-star service reputation, Fleet Feet Davenport creates experiences that inspire runners of all levels.” What the Award Means to Them: “Being recognized as one of the Best Running Stores of 2025 is a tremendous honor. It reflects the passion, dedication and hard work our entire team brings to the running community every day. This award isn’t just about great shoes — it’s about building connections, celebrating milestones and helping people reach their goals. For us, it’s a moment of pride and motivation to keep raising the bar.” 2026 Plans: “We’re excited to keep the momentum going by reaching more comfort seekers, new runners and anyone looking to move with purpose. From training programs to community events, our focus is on inspiring people to chase their goals – big or small – while having fun and building a stronger, more connected running community across Iowa.”

where walkability meets local charm.” What the Award Means to Them: “Receiving this award is an honor. For all of us at Fleet Feet Fayetteville, it truly is a privilege to serve. Being recognized as one of the Best Running Stores is more than just an award for us — it is a reflection of our day-to-day passion, heart and the efforts our staff pour into this community. It reassures us that the connections we’ve built with our runners, walkers, military families and community partners are making a real impact. It celebrates our staff’s dedication to striving for excellence and continuing to work passionately every day.” 2026 Plans: “We will be relocating. This new location will allow us to continue with our tight-knit community feel, while also providing more opportunities to better serve our community. The new location, which is only minutes away from our current store, is being designed with a new space that’s more accessible and better equipped. The larger store will allow us to stock a more diverse selection of footwear, apparel and accessories. This will mean we are able to better outfit every customer who walks through our doors, no matter what their needs are.”

FLEET FEET FAYETTEVILLE Fayetteville, NC fleetfeet.com/s/fayettevillenc Key Personnel: Neli Manova, Operating Partner; April Cobb,Community Outreach Coordinator; Cydne Sobczak, Retail Inventory Manager History: Fleet Feet Fayetteville has owned and operated one location for the past eight years. In Their Words: “Our store is unique as it is the only full-service run specialty store in Fayetteville, NC. We provide personalized 3D foot scanning technology to fit our customers into the running shoes that will work best for them. Fleet Feet Fayetteville has a strong local mission, working with and giving back to non-profit organizations such as the Fayetteville Urban Ministry and United Way of Cumberland County. We are closely located to Fort Bragg, one of the largest U.S. military bases, so we have the honor of working with many of our military service members. We are nestled in the charming preserved Historic District of Haymount, giving our store a tight-knit community and neighborhood feel,

FLEET FEET FORT WAYNE Two locations in Fort Wayne, IN fleetfeet.com/s/fortwayne Key Personnel: Zachary Croy, Store Manager; Michael Conte, Store Manager; Maggie Schuck, Shoe Buyer/Marketing Consultant; Sara Miller, Training Programs Director/Coach; Kevin Croy, Owner/President; Jeanice Croy, Owner/CEO History: Fleet Feet Fort Wayne was founded in August 2013. The store is located in the southwest region of Fort Wayne and Aboite Township, IN. Currently, there are two locations, both located in Fort Wayne. Jeanice Croy, Kevin Croy and Maggie Croy started Fleet Feet Fort Wayne 12 years ago, with one specific goal in mind — to build a locally owned running store in northeast Indiana that provided an inclusive fitness environment for all residents. They wanted to develop a store that engaged all northeast Indiana residents into the sport of running and fitness, no matter their level of ability. This in turn would help promote a healthier lifestyle within the community. The founders knew that, based on national surveys and publications, the City of Fort

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Wayne has always had the reputation of being one of the more unhealthy cities in the United States. From Day One Fleet Feet Fort Wayne set out to change all that by developing numerous training programs and events that specifically focused on the beginning runner or walker. The store’s staff and its owners make sure that they start each day with the thought process of, “How can we change someone’s life in a positive way and make it better?” and knowledgeable staff. In Their Words: “We believe that what makes our store the most unique is our community outreach. In the past year, we have donated more than 200 pairs of shoes and socks to children in need at the Boys and Girls Club of America. We have also helped an organization called Blessings in a Backpack by helping put together over 200 ‘Brave Bags’ benefiting neglected or abused children in northeast Indiana. We have sponsored and donated to Girls on the Run of Northeast Indiana. As a result, the store has received numerous awards and recognition for its community efforts, including being selected as Best Running Store in America nine times in the past 11 years, YMCA Workplace Wellness Award, Recipient of Fleet Feet Fitlanthropy Grant, and Fort 4 Fitness Marathon/Half Marathon Business Volunteer Award.” What the Award Means to Them: “We acknowledge that this award would not have been possible without the passion and dedication of our staff and the overwhelming support of the local Fort Wayne community. This award reaffirms that we are maintaining our commitment to our core values.” 2026 Plans: “We have plans to continue aggressive sales growth in northeast Indiana. We have plans to grow approximately 11 percent year-over-year by launching an aggressive workplace fit program and bringing the Fleet Feet shoe-fitting experience to major employers. We hope to tie in a charity donation piece with this workplace fit program. We will also be expanding our local charity platforms. We will now be adding a local shoe donation program to several other local community centers, such as the Rescue Mission and the St. Vincent de Paul Society. Again, we will fit and donate shoes to those in the community who are in need. Our goal is to hopefully fit and donate over 500-plus shoes in our second year of this program.” FLEET FEET GAITHERSBURG Gaithersburg, MD fleetfeet.com/s/gaithersburg Key Personnel: Katherine Dunne, Operating Partner History: Fleet Feet Gaithersburg opened in 2005 and has been serving its Gaithersburg community for 20 years. The store currently has one location and has moved a few times. Its most recent location is in the Kentlands, where it has been since 2021. In Their Words: “We are in one of the most diverse small cities in the United States. That provides us with the privilege of helping people from all walks of life, which is an opportunity we 28

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welcome, cherish and one that we do not take lightly.” What the Award Means to Them: “This is an unbelievable honor for our team. This is the first year this location has ever received a nomination and we could not be more thankful. Our primary objective has always been to support our customers and community. To know that someone saw the value and care that we bring to our people and thought we were worthy of this distinction is a reminder that we are on the right track and to keep our focus.” 2026 Plans: “We are currently working on building our team to help us reach our 2026 goals. Two of our focuses will be bringing back training programs and investing in our medical outreach. Our bread and butter is our fit process, which we are always focused on improving. In addition, we will be continuing to support our two run clubs and providing events for the DMV community so runners, walkers and comfort seekers alike can connect with others and move together.” FLEET FEET HARTFORD West Hartford, CT fleetfeet.com/s/hartford Key Personnel: Tommy O’Gorman, Sr. Manager; Scott Levine, Assistant Manager; Zach Rankin, Social Media and Marketing Manager; Max Jacobs, Inventory and E-commerce Manager; Mike Rieger, Training Program Manager History: The store was originally founded in 1998 by Alice Gold as a women’s running store. Alice sold it to Stephanie Blozy (ZY Running) around 2010, who transformed it into a more dynamic and prominent run specialty store. David and Fernanda Jacobs bought the store in May 2023 and put a lot of energy into raising the store’s profile, creating a larger and more loyal running community and growing the store’s community engagement and philanthropy. In Their Words: “There are two things that that really set us apart — our people and the extensive training they undergo and our community engagement. All of our personnel go through

a detailed, three-day training seminar up front and then they shadow our outfitters. They are also schooled about our extensive community engagement. A good number of our outfitters are college runners, or ex-college runners, but we have outfitters that are middle-aged and up into their 70s. Additionally, the relationship we established with the Boys’ and Girls’ Clubs of Hartford brings great benefits to the boys and girls. Nothing is more gratifying than seeing their faces light up when they get new running shoes and then we get to see them run in Donny’s Dash. Finally, we’ve furthered existing and developed new relationships with numerous high schools in the area, which results in our donating about 400 shoes a season from our library. What the Award Means to Them: “Our staff was thrilled we won. It is recognition of all their hard work, listening to the customer and providing solutions. Fleet Feet Hartford is a real vehicle for bringing direct benefit to the community. We help the disadvantaged, we partner with worthy charities, we really make a difference and that’s a special feeling.” 2026 Plans: “Well, we’re not slowing down. We’re already planning to raise the bar with some of our existing charities, but what’s most exciting for us is that we will have a second store in 2026. This gives us an additional opportunity to mentor and grow our people, positively impact more communities, grow our running and walking communities and have more fun.”

works so hard and it makes our hearts so happy to see them noticed for the amazing work they do.” 2026 Plans: “We are excited to expand our training programs to offer a wider range of race preparation, as well as increase our community engagement.” FLEET FEET LOUISVILLE Two locations in Louisville fleetfeet.com/s/louisville Key Personnel: Jesse Puck, Operating Partner; John McKinney, Retail Experience Manager (St. Matthews); Layla Roebke, Retail Experience Manager (Fern Creek); Theo Bachmann, Community Outreach Manager History: Fleet Feet Louisville, St. Matthews, opened in 1999, and Fleet Feet Louisville, Fern Creek, opened in 2023. In Their Words: “What makes Fleet Feet unique is our Fit ID 3D foot scanning system, to offer even more personalized fitting solutions for each customer that comes into our stores. Fleet Feet continues to prioritize its roots in the community and experiences, aiming to inspire the runner in everyone with collaborative efforts at events and training programs.”

FLEET FEET LEXINGTON Lexington, KY fleetfeet.com/s/lexington Key Personnel: Amy Dennis, Owner; Starr Gantz, Outfitter Extraordinaire History: Fleet Feet Lexington opened in March 2019 and the owners are still rocking with their single location. In Their Words: “We are extremely committed to connecting with the community as much as possible. We offer fun runs that go above and beyond the norm and love to think outside the box to get new runners and walkers involved and help them love the sport.” What the Award Means to Them: “It means everything. Our team 29

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FINALIST FOCUS FLEET FEET CHARLESTON/MT. PLEASANT Two locations in Summerville, SC; Mount Pleasant, SC; Charleston, SC fleetfeet.com/s/mountpleasant Key Personnel: Co-Owners Chris and Amy Minkel; Wade Wiley, Co-Owner and General Manager; Eryn Groh, Area Manager; Sarah Harriman, Area Manager History: The flagship location in Mt. Pleasant, SC, opened in March 2013. The need for a second location was quickly recognized and the owners chose to open a location in downtown Summerville in August 2015. With the rapid growth in the Summerville area, another expansion opportunity arose for the Carnes Crossroads location in August 2021. As the population in the area continued to increase over the next few years, a fourth location in West Ashley provided another option for existing customers and to attract new customers as well. The team celebrated two years in West Ashley in November.

What the Award Means to Them: “It means we’re doing something right — truly connecting with people in our community on a personal level. This recognition shows that when we pour into others, it can grow into something much bigger than ourselves. It means that every high five, every moment our staff went the extra mile (pun intended) and every time they chose to lift each other up — it all mattered. It reminds us that the energy, care and joy we bring to the sales floor doesn’t stop at the register. It ripples outward, strengthening our community, inspiring others and building something lasting, together. And that’s the real 30

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In Their Words: “We continue to strive to be a place where everyone feels welcome, special and valued. From our continued focus on curating the best customer experience possible – to our commitment to our team to maintain our internal culture of putting people first – our commitment to prioritizing people in everything we do helps us stand out in the retail space. Almost every product in our store can be purchased elsewhere, but what keeps people coming back is how we make them feel.” What the Award Means to Them: “This achievement is particularly meaningful because it reflects the hard work, dedication, and passion of our entire team. Over the years, we’ve worked tirelessly to build a strong, customer-focused culture while fostering a workplace that values mentorship, inclusivity and community involvement. What makes this accomplishment even more special is that it comes during a time when we have been experiencing significant ‘growing pains,’ including changes that better align our policies with our values and enhance the experience for both our team and customers. This recognition not only highlights our commitment to excellence in customer service but also validates the positive impact we have on our community. We’re proud of how far we’ve come and this accomplishment serves as a reminder of the power of working together as a team to create something truly special.” 2026 Plans: “With the current economic challenges we are all facing, 2026 is going to be focused on working as a team to come up with creative ways to continue to connect with and support our local community. Refocusing on grassroots efforts, coupled with leveraging evolving technology to let people know who we are and how we can help them get moving and stay moving in comfort and style.”

win, knowing we’re creating a legacy of impact, one person, one interaction, one connection at a time.” 2026 Plans: “We have several exciting initiatives planned to further engage with our community and strengthen our impact. We will be collaborating closely with our vendor partners to elevate the customer experience, both in-store and at events. We are also building partnerships with like-minded local businesses that share Fleet Feet’s mission. Together, these efforts will not only enhance the way we serve our customers but also reinforce our role to inspire, educate and empower this community.”

— we’re planning for impact that lasts. Because owning a run specialty store – like running itself – may not always be a straight line, but it’s always worth the journey.”

FLEET FEET MONTCLAIR Montclair, NJ fleetfeet.com/s/montclair Key Personnel: John and Dawn Fabbro, Owners; Leadership Team: Chelsea, Madeline and Emilia Fabbro, Paul Giuliano, Mary Spink, Bill Van Treuren, Axel Arroyo, Brenda Perez and Mike Spirko, backed by a dedicated staff of 24. History: Since 1987, Fleet Feet Montclair has been a cornerstone of the northern New Jersey and Montclair running community, providing expert gear and advice and a welcoming space for movement, connection and growth. As it enters its 38th year, the team is proud of its progress and is excited for the future. In Their Words: “We live by the belief that ‘Running Changes Everything’. For us, that’s not just a tagline — it’s a commitment. We’ve seen firsthand how running (and walking) can transform lives: by building confidence, improving health, creating community and opening doors. From race-day cheers to recovery support, from first 5Ks to lifelong running journeys — we’re there for it all. Our team strives to bring expertise, empathy, and energy into every interaction. And while we love shoes, what we really care about is the people wearing them. We also take seriously our responsibility to give back — through local charity partnerships, outreach efforts and continuous work to create inclusive spaces within the running world.” What the Award Means to Them: “Being named one of the best in the run specialty industry is an incredible honor. It reflects the heart, hustle, and everyday excellence our team brings — not just to our store, but to the people and communities we’re proud to serve. Behind every stride is hard work, trust, and the courage to evolve. This year, that message carries even more weight. In July, a fire in our building resulted in the total loss of our inventory. It was a moment of shock and discouragement — but what followed was a wave of support, kindness and encouragement from our community and industry peers. That support reminded us why we do what we do. It kept us moving forward.” 2026 Plans: “We’re not just planning for another year in business

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FLEET FEET NASHVILLE Brentwood, TN; Franklin, TN; Nashville, TN; Hendersonville, TN; Mt Juliet, TN; Murfreesboro, TN fleetfeetnashville.com Key Personnel: Christi Beth Adams, Owner and Operator — and 130 employees History: The first location opened in Brentwood in February 2002. Adams became an employee in 2006 and then the owner in 2011. Fleet Feet Nashville now has six shops and a warehouse. In Their Words: “Our team is passionate, patient, kind and knowledgeable — but I think those are hallmark traits of your typical run specialty employee. One unique initiative we have is our Community Collection. Our team designs Nashville-themed graphic apparel pieces and all the proceeds get donated back to our non-profit partners doing meaningful work in our community. Since we’ve started the effort, we’ve donated more than $160,000 locally.” What the Award Means to Them: “There is always a spirited conversation around excellent stores that don’t make the list, so let’s be clear that the award isn’t the end-all be-all of success. That said, who doesn’t love being told you’re the ‘best’at something? Our team takes their work seriously, so it feels good to be recognized for that.” 2026 Plans: “What will matter in 2026 is what has always mattered to us — creating a next-level, personalized experience for our guests. The pressures we run up against though, have evolved and increased (distribution of our product, tariffs, rising cost, etc.), but challenges like these only reinforce why we must keep learning, expand our reach and grow alongside the community that built us.”

FLEET FEET TRAVERSE CITY Traverse City South, MI; Traverse City Downtown, MI fleetfeet.com/s/traversecity Key Personnel: Corey Birchmeier, Operating Partner; Derek Roush, Retail Experience Manager, Front Street; Bre Roberts, Retail Experience Manager, South Airport; Sari Schleifer, Community Outreach Manager; Alison Goss-Shaw, Inventory Manager History: Traverse City joined the Fleet Feet Family in December 2021, but has been serving the Traverse City Community as a run specialty store since 2000 (originally Running Fit). The team currently has two stores in Traverse City and a staff of 15-20. In Their Words: “We have several outfitters who have been in these Traverse City locations for 10-15 years and many who are approaching five years. This experience and stability are unusual in run specialty and it speaks volumes to the team we have in Traverse City. From Tim and Bryan to Scotty and Alison (just to name a few) we have a team that takes pride in their work and loves being a part of the Fleet Feet Traverse City Team.” What the Award Means to Them: “It means so much to our staff. We are truly a family and many of us have been together for several years. The hard work this staff has put into providing an incredible experience and supporting all of our community efforts is truly amazing. I spend a lot of time talking about how the right pair of shoes changes everything and how every day we get to change people’s lives. This team has wholeheartedly bought into that and comes into work every day looking to make that difference. For their efforts to be recognized by receiving an award of this magnitude is truly incredible.” 2026 Plans: “We look to continue to make a difference every day for our customers and utilize the team we have to continue to make an impact in the broader Traverse City community.” 32

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FLEET FEET TUSCALOOSA Tuscaloosa, AL fleetfeet.com/s/tuscaloosa Key Personnel: Henry Carpenter, Owner; Madison Sanschagrin, Marketing Director; Jonathan Folger, Buyer History: Fleet Feet Tuscaloosa was founded in September 2022 by Henry Carpenter, who had just graduated from the University of Alabama in May. The first location was on University Blvd in Downtown Tuscaloosa and the store recently made a move to a different Towncenter in Tuscaloosa. In Their Words: “Fleet Feet Tuscaloosa holds something special that is unlike any other running store. The feeling you get from stepping foot inside the store is truly magical. You are greeted with excitement, curiosity and desire to become part of your story. We see each customer as a part of our story and we hope to be a part of theirs. We want to be more than just a transaction throughout their day. At Fleet Feet Tuscaloosa, we’re doing incredible things to provide our community with a healthier, happier day on their feet. We host Saturday Morning Group Runs, inviting the community to join us for their miles, knowing a cold plunge filled with ice will be waiting for them when they return. We also run a Women’s Run Club called RUN G!RL, designed to empower women and girls to embrace the power of running and support each other along the way. We also host amazing events like Demo Runs, Safety Nights, Medical Nights, Pasta Dinners, Recovery Parties, and more. We also run Little Fleeties, a run club for children. Our outreach team is doing work that many have never attempted before. Whether they’re serving local hospitals, practitioners, chiropractors, physical therapists or trainers, they are constantly building connections and ensuring that everyone knows they are seen, heard and deserve a happier day on their feet. What the Award Means to Them: “When we found out we were named one of the Best Running Stores of 2025 we were overjoyed with a sense of pride and gratitude. To be named one of the best alongside some stores that we have looked up to for a long time is something that we will never forget. It really allowed us to realize that what we do day-to-day matters, that we have impact

and that we can continue to change the run specialty world in all that we do. But it’s not the finish line. We promise to keep pushing, to never get complacent and to continue becoming all that our community deserves.” 2026 Plans: “We plan to continue growing our community, expanding our medical outreach program and finding new ways to innovate the retail experience. We already have six workplace fits scheduled and will keep creating a space where runners feel seen, appreciated and celebrated.”

FLEET FEET WEST READING West Reading, PA fleetfeetwestreading.com Key Personnel: Sorita Averill, Owner/Founder; Jason Corby, General Manager; Emil Rekasi, Retail Experience Manager; Adriane Hoke, Buyer; Thomas Joyce, Marketing Manager History: Sorita Averill founded Fleet Feet West Reading in 2004 under the name A Running Start, driven by her vision of creating a service-focused store where runners of all ages and abilities could find the right shoes, apparel and accessories. In 2018, A Running Start became part of the Fleet Feet family. In Their Words: “Our store is truly community-driven. We go beyond the traditional retail experience by partnering with local physical therapists who offer free consultations and educational workshops. Additionally, we collaborate with a sports psychologist to provide workshops on mental training, giving our customers tools to strengthen their mindset for training and competition. This holistic approach, integrating both physical and mental aspects, sets us apart and demonstrates our commitment to supporting every aspect of our community’s athletic journey.”

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What the Award Means to Them: “It is an incredible honor and a testament to the dedication of our team. We’re deeply committed to providing exceptional customer service and sharing our expertise with everyone who walks through our doors. This recognition affirms the hard work our outfitters put into creating a welcoming and knowledgeable environment for our community, and it inspires us to continue raising the bar.” 2026 Plans: “We’re excited to strengthen our community connections through an expanded lineup of events and workshops — including a weekend Jr. High Cross Country Camp designed to inspire the next generation of runners. We also plan to have an even greater presence at local races, as well as high school and college meets. We believe that building community goes hand-in-hand with supporting our customers’ athletic goals.”

FLEET FEET WINSTON-SALEM/CLEMMONS Winston-Salem, NC; Clemmons, NC fleetfeetws.com Key Personnel: Keith and Emily Davis, Owners; Erin Key, General Manager; Ewan Hynes, Winston Salem Store Manager; Hannah Medwin, Clemmons Store Manager History: Emily and Keith Davis left corporate careers to start Fleet Feet Winston-Salem in August 2006. Keith was eager to escape the banking environment and wearing a suit every day. He managed to convince Emily to open their own business. Twenty-two years of marriage and almost 20 years working together later, Emily estimates that number is equal to more like 122 years of marriage. They opened the Clemmons location in December 2022. In Their Words: “Fleet Feet has always stood by the idea that we’re more than just a shoe store — and that’s especially true here in the Winston-Salem and Clemmons communities. Our mission is to inspire others to live a more active, healthy life and to create real, positive change in the lives of those around us. We put the needs of the community first by promoting health, wellness and inclusivity through running and walking. Supporting local causes and giving back are a big part of who we are. Over

the years, Fleet Feet has become more like a ministry — serving others not just through retail, but by showing up for those in need throughout our community.” What the Award Means to Them: We are incredibly grateful to be recognized with a Best Running Stores Award after almost 20 years. This honor means so much to us and it reflects the grit, sweat (sometimes tears) and hard work we’ve poured into our community over the past two decades. We’ve always believed in using our platform to uplift others. Our staff works so hard to take care of customers. We hold them to high standards, to be the best at what they do. This award really reflects the hard work they put in every day.” 2026 Plans: “We’re excited to double down on our commitment to creating a retail experience that truly stands out. Awards are an honor, but our goal has always been to be the best at what we do. We’ve also invested in a major store construction project designed to elevate our shoe fitting process and give customers an even more personalized experience. We’re focusing on strengthening accountability across our entire team, ensuring we’re aligned, consistent and ready for what’s next. By doing so, we’re setting the foundation to grow in a sustainable way and exploring the possibility of adding new locations in the future.”

FITNESS SPORTS Seven locations across Iowa: Clive, Ames, Cedar Rapids, Iowa City, Ankeny, Johnston, North Liberty fitnesssports.com Key Personnel: Jordan and Lindsey Andrews, Owners; Tyler Asble, Managing Director; Logan Eglenad, Buyer. Managers: Seth Kilborn, Kyle Baunhover, Ethan Messenbrink, Ariel Kinney, Rachel Carson, Jacob Blackmon History: Fitness Sports was founded in 1984 with the mission of helping runners and walkers find the perfect shoe fit and to build a stronger running community across Iowa. What started as a single local running store has grown into seven locations statewide, serving as Iowa’s hub for running, walking and community 34

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events. Over the past 40 years, Fitness Sports has evolved from a traditional running shop into a community cornerstone, offering group runs, race timing, youth events and partnerships that inspire people to stay active. In Their Words: “Fitness Sports stands out by combining expert shoe fitting with deep community engagement. Every customer receives a personalized gait analysis, ensuring the right fit for their needs, whether they’re training for a marathon or just starting their fitness journey. Beyond footwear, Fitness Sports is dedicated to building Iowa’s running culture through free group runs, special events, youth outreach and partnerships with local races and clubs. The company also invests heavily in staff education to guarantee consistent, high-level customer service across all stores.” What the Award Means to Them: “Being recognized as one of the Best Running Stores in America is an incredible honor that validates the passion, service and care our team pours into every customer interaction. It represents our staff’s commitment to excellence and community — qualities that make Fitness Sports more than just a store. For our team, this award is a celebration of the relationships we’ve built with customers, the miles we’ve shared together and the collective effort to make running more accessible and enjoyable for everyone.” 2026 Plans: “Fitness Sports plans to expand community engagement through even more group runs, race timing, educational clinics and partnerships with local gyms and healthcare professionals. We’re also focusing on enhancing the in-store experience with improved signage, expanded fitting areas and more opportunities for customers to test products hands-on. Our goal is to continue growing Iowa’s running community — one stride, one customer and one connection at a time.” GAZELLE SPORTS Seven Michigan locations: Grandville, Grand Rapids, Downtown Grand Rapids, Kalamazoo, Holland, Birmingham and Northville gazellesports.com Key Personnel: Jen Brummitt, CEO, Co-owner; Cara Cross, CMO/ Co-owner; Alyssa Davison, General Manager; Matt Broadwell, Store Manager History: Gazelle Sports was founded in 1985 in Kalamazoo. Over the last 40 years, the business has grown to encompass seven retail locations, a robust e-commerce store and the Team Gazelle uniform outfitting division. In Their Words: “Gazelle Sports is women-owned, invested in the communities we call home and relentless in our pursuit of providing exceptional experiences in our stores, at our events and among our team. We are focused on creating inclusive spaces and experiences for anyone who chooses to run, walk, move and shop with us.” What the Award Means to Them: “Our team is honored to be recognized among the best run specialty retailers in the country.

FINALIST FOCUS

It is a testament to, and affirmation of, the hard work they put in each and every day.” 2026 Plans: “Gazelle Sports will celebrate the uniquely challenging and incredible experience of running in Michigan through our signature events, our brand storytelling and fan wear.”

GOOD TIMES RUNNING COMPANY Katy, TX goodtimesrunningco.com Key Personnel: Andrea White, Nick Waak, Sarah Priest, Steve Brammer, Owners; Maryann Ramirez, Bookkeeper History: Good Times Running Co. opened in October 2017. At the end of this past summer, the business launched an online store. In Their Words: “Ours is a community built on the love of all things running and walking. We stand out because we stand up for the protection and freedom for all to participate in this sport. We want everyone to know they are a valued member of the Katy community and belong in this space.” What the Award Means to Them: “Receiving a Best Running Store award brings the entire team such joy. Year after year, GTRC strives to show up for each other and our community in new and creative ways. Recognition for this intention is greatly appreciated.” 2026 Plans: “GTRC aims to foster growth in the online shopping community while expanding its reach to involve more local community initiatives, especially honoring youth programming.”

GET FIT Amarillo, TX mygetfitplace.com Key Personnel: Karen Roberts, Owner; Andrea Blackmore, Store Manager. Leadership Team: Hailey Garcia, Ashli Melton, Jennifer Thomas, Kirsten Jett, Errica Barrera History: Get Fit opened in 2009 and a second location is slated to open in late 2025. With Amarillo expanding to the south and west of the current location, owner Karen Roberts felt it was important to have a presence there. “We have been searching for that ‘A’ space for a few years and this one seemed to fit our needs. This new shopping center has a similar vibe to our current one with similar traffic counts, so we feel like it will be a great fit for us,” she says. In Their Words: “Get Fit is unique in that we are the only specialty 35

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running store in our area and we provide each customer with a personal, one-on-one customer experience. Due to our location and small-town roots, we are able to expand our efforts into rural communities. With our boots-on-the-ground approach, this allows us to actively build healthier communities rather than waiting for folks to come to us.” What the Award Means to Them: “This award signifies that we take pride in what it means to be considered run specialty. This includes being consistent with our mission, store values and team culture. We make a difference in our community with our giveback campaigns and our presence in our local community. Get Fit’s consistency impacts the industry in a positive way when our customers seek out similar run specialty stores in other parts of the country because of the standard that we have set.” 2026 Plans: “It will be imperative that we maintain consistency in our culture, fit process and customer experience as we move into our second location. This will be a learning curve for our team as we move into the unknown, but we all thrive under pressure and are looking forward to the challenge.”

GROUNDED RUNNING Beaufort, SC groundedrunning.com Key Personnel: Tim Waz, Owner and Founder; Jerry Navarro. Store Manager; Derek Comerford, Senior Sales Associate History: Founded in 2015, Grounded Running started as a race management and timing company and evolved into a brick-andmortar store in Beaufort in 2016. Over the years, the business has expanded to time more than 40 races annually across the Southeast, doubled its square footage in brick-and-mortar and fostered a welcoming community of runners through the Beaufort 36

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Track Club and countless local initiatives. In 2025, Grounded Running was once again named a Best Running Store in America and recognized as South Carolina’s Best Shoe Store (two years in a row, 2024 and 2025). In Their Words: “Grounded Running is more than a store — it’s a community hub where every runner, walker and athlete feels seen and supported. We combine technical expertise with genuine connection, whether that’s helping someone find their perfect shoe, volunteering at local races, hosting group runs, or supporting regional charities and schools. Our approach blends performance with purpose, giving back through programs like Sneaker Impact and trail cleanups and partnering with local businesses and non-profits like Habitat for Humanity to build community through shared experiences.” What the Award Means to Them: “This award represents the heart and soul of what we do. It’s not just recognition of sales or success. It is validation of the relationships we’ve built, the lives we’ve touched, and the community that continues to support us. For our staff, it’s a reminder that passion, authenticity and connection matter. Every day, we get to live out our mission: helping people move forward – physically, mentally and emotionally – one step at a time while remembering to stay grounded.” 2026 Plans: “This coming year will be one of growth and innovation. We’re expanding our reach with the opening of a second Grounded Running location and continuing to evolve our digital presence through a new e-commerce platform and creative marketing initiatives, including our ‘I’m Not a Runner, But…’ campaign. We’ll also be launching new training programs, introducing additional brands and deepening our commitment to sustainability and community engagement. Our goal remains simple: to help more people find their stride and stay grounded in every sense of the word.” INDEPENDENCE RUN & HIKE Carbondale, CO independencerunandhike.com Key Personnel: Brion After, Owner/GM; Michelle Smith, Apparel Buyer/Sales Staff; Zachary Russell, Store Manager History: The store was founded in 2006 to be the running store of the Roaring Fork Valley and the outdoor store for Carbondale, but it was immediately obvious that the Valley needed a running store, so we became known as the Valley’s running store and the rest is history. In Their Words: “The thing that makes us stand out is our commitment to our fitting process. Each staff member is trained over weeks (not days) to make sure our customers get consistent fitting from all the staff. We also meet with doctors from the worldrenowned Steadman Clinic at least twice per year to discuss feet, common running injuries, shoes and what we can do to best help our customers to get and stay healthy. We meet with local physical therapists, chiropractors and foot specialists, as well.

2026 Plans: “I am excited for 2026. We are already planning to bring back our Ladies Night event that stopped during COVID and the store is looking to expand our signature trail race, the Mount Sopris Run-Off, to make it even bigger and better after nearly selling out last year. We are looking to get more involved in the biggest road race in the area, we are trying to add a downtown mile to the biggest event in town (Mountain Fair), and we have added a few exciting new brands and look to add to the success of our store and town logo gear.” I RUN TEXAS Three locations in San Antonio, TX: Stone Oak, Bitters, Dominion iruntexas.com Key Personnel: Garrett Sage, Owner History: In the beginning, there was Michele and Mitch Allen, who loved running and each other (not necessarily in that order). The two met on the running trails in Dallas and got married in 2003. In 2009 they moved to San Antonio, where they opened iRun Texas at the Stone Oak location. Each having some 40 years of running experience, they shared that knowledge and passion with their customers, while providing a place for runners to connect. The Allens then opened a second iRun location at Bitters in 2012 and a third store in the Dominion area in 2015. In September 2023, Garrett Sage purchased iRun. His previous nine years of run specialty experience included leading all company-owned (non-franchised) Fleet Feet locations across the U.S.

The other thing that really stands out about our store is the very diverse and extensive selection of trail running shoes we carry. Being located in a classic Colorado mountain town, our store sells about 50 percent trail running shoes and 50 percent road shoes. I always like to joke that instead of having soccer moms come in to buy shoes, we have 50K moms — aka locals that want to run the most iconic trail in our area, the 4 Pass Loop (28 miles, 8500 feet of elevation).” What the Award Means to Them: “My staff really values learning that all their hard work is noticed. Working the floor on a busy summer day with lots of stinky feet and some grumpy customers can be challenging at times (and rewarding), but knowing our staff is one of the best in the country creates a sense of pride. For me, this award has been more than I can articulate. It gives me a real sense of pride and is something I will remember as long as I live. I opened my store in 2006 with one employee and a lot of hope, so I’ve been working to make my store better and better for nearly 20 years with lots of ups and downs. Sometimes you wonder if you are doing a good job and if the customers and industry even know who you are and how much you care. To win this validates the hard work and is an acknowledgement that I have done some things right.” 37

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JOHN’S RUN/WALK SHOP Three locations in Lexington, KY johnsrunwalkshop.com Key Personnel: Melody Marshall, Owner; Matt Reno, Marketing and Events Director; Kellen Ague-Kneeland, Shoe Buyer; Eva Jackson, Race Director; Lisa Thomas, Floor Manager; Inventory Control: Jessica Cravens, Peter Brier History: John’s Run/Walk Shop was founded in 1978 and its original location in downtown Lexington remains the flagship store. A second store is located in Lexington’s Palomar Centre and this fall a third store is opening in Lexington’s vibrant Hamburg area. In Their Words: “John’s Run/Walk Shop strives to be an important part of Lexington’s local community. As a small, family-run business, we support central Kentucky as much as we can. We work with local vendors and support local causes such as University of Kentucky’s DanceBlue (which raises funds for pediatric cancer research) and Girls on the Run Central Kentucky. And we take part in initiatives to protect our local environment. We also operate John’s Bluegrass Racing Company, putting on multiple events throughout the year, from one milers to half marathons. We want to encourage healthy activity for people of all ages and fitness levels while supporting various local charities such as Special Olympics Kentucky. Further, our original goal in starting this racing arm of our business was to make racing better in Central Kentucky. In a saturated market where you can find a running event every weekend, we wanted to ensure that the local race calendar had races that people could count on to be unique, high-quality, professionally executed, and just plain fun.” What the Award Means to Them: “This award is validation that the work we put into doing the right thing truly does matter. There are plenty of ways we could cut corners in the name of increasing profit, or just making things easier at the expense of quality. But cutting corners is not the John’s Run/Walk Shop way. We believe in paying fair wages, taking the time to fit customers in the absolute best shoes for their needs and goals, using 38

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environmentally sustainable business practices and doing the hard work of building a community around healthy activity. It often requires hard work and sacrifice, but doing the right thing is always worth it.” 2026 Plans: “Having opened a new location in November, a big focus of ours will be making that store as successful as possible. We’ll do that by building awareness and creating community in that section of Lexington as well as in the nearby counties. We’ve already been holding weekly group runs and monthly free 5Ks in our new area. We’ll continue to bring people of all ages and abilities together for these fun activities. But we’ll also be finding new ways to become part of the Hamburg community. We’ll be building partnerships with nearby businesses, including the nearby medical facilities, so that local healthcare workers can know there is a place where they and their patients can go for expert advice on shoes and insoles.”

MILL CITY RUNNING Two locations: Minneapolis and Saint Paul, MN millcityrunning.com Key Personnel: Bekah and Jeff Metzdorff, Owners; Chelsea Kipp, Director of Retail; Luke Windholz, Product Line Manager; Andrea Haus, Community and Marketing Manager History: Mill City Running opened in 2013 in NE Minneapolis and a second location opened in Saint Paul in 2020. In Their Words: “Much of our success as a store begins with our local community. As we’ve grown, we’ve made it a priority to stay true to our values and keep our focus on the people who make it all possible. From the beginning we’ve built our business around a personalized, hands-on approach and that commitment remains at the heart of what we do. By continuing to think small, have fun and stay connected, we uphold the standard of excellence that keeps our community coming back time and again.” What the Award Means to Them: “We are so incredibly proud to be among the Best Running Stores. It validates all the hard work that our staff puts in each and every day.” 2026 Plans: “We plan to bring in some new and interesting brands, continue to elevate our Saint Paul location and, of course, keep things weird.”

personal level, between our five full-time staff, we’ve had one wedding and one engagement this year, so next year should be pretty fun on that front. As a store, we have some fun virtual Strava competitions scheduled to help folks keep moving through the winter months, quite a few local races and events that we plan to support and we’re continuing to build momentum with our monthly ‘Café Raid’ series that takes our Sunday group run to different local coffee shops in the Asheville area.”

MOUNTAIN RUNNING COMPANY Three North Carolina locations: Asheville, Black Mountain and Boone mountainrunningcompany.com Key Personnel: Bill Flanagan and Shaun Pope, Owners; Lauren Pope, Operations. Store Managers: Tim Altimari (Asheville), Brent Kennicott (Black Mountain), Joe Sheryak (Boone) History: In 2015, owner Shaun Pope opened the Black Mountain shop as a franchise of Vertical Runner, a run specialty business in the Cleveland, OH, area (where he’s from and where he worked during college). In 2020, an opportunity for a second location came up in Boone, NC, so Pope took on Bill Flanagan as a business partner and co-owner. In the transition, they decided to go independent and Mountain Running Company was born. In 2021, MRC opened a third location in Asheville. In Their Words: “We are a company founded by trail and ultra runners and in many ways geared toward those runners. Our trail shoe and gear selection is something that we pride ourselves on and that we believe sets us apart from a lot of other stores like us. That said, one of our big goals in our shops is to make any kind of walking/running/movement accessible to everyone who comes in the door, so we stock a wide variety of footwear to do our best to meet all of those needs. Additionally, we have built our MRC community through grassroots connection — lots of weekly group runs, big support of local races and trail work events, and honestly by just seeing our customers out there enjoying the same things that we love. We feel that this shared passion really runs deep in terms of local support for us and what we’re doing.” What the Award Means to Them: “This award is an incredible recognition to earn and for us it means we’re on the right track. Seeing how proud our staff members were when we told them the news was further confirmation — they’ve bought into and believe in this as much as we do. Still, there is still so much more for us to learn and to improve down the road, so we’re very excited to have the opportunity to be at TRE this year and to brush elbows with other shops who have been where we are now.” 2026 Plans: “We are heading into 2026 really excited for what’s to come, even though we don’t have it all planned out yet. On a

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NAPERVILLE RUNNING COMPANY Three locations in Naperville, IL: NRC North, NRC South and NRC Wheaton. A fourth store located in Downers Grove is slated to open in 2026. runningcompany.com Key Personnel: Kris Hartner, Owner; Nick Hird, Director of Operations; Kyle Brady, Director of Retail; Marisa Hird, Director of Culture and Marketing; Dan O’Keefe, General Manager. History: Now celebrating its 25th anniversary, Naperville Running Company was founded in downtown Naperville in 2000. The second store, NRC South, opened in 2014, followed by NRC Wheaton in in 2017. In Their Words: “Our staff is what makes NRC unique. Our industry stresses how important our customer service is — it’s what makes run specialty special, right? We ensure we’re taking care of our employees just as much — the people who are working the floor and sitting at the fit bench for 10-40 hours per week. Whether it’s paying Naperville’s livable wage, staff perks, a fully stocked kitchen, profit sharing and 401K, or creating a fun, welcoming, hardworking culture, we want our employees to want to work retail and to make NRC just as special for them as it is for our customers.” What the Award Means to Them: “Working retail isn’t easy, and we hold our employees to a high standard. To be able to invest back into them and receive this recognition from our community, who we care so deeply about, is the best compliment we can receive.” 2026 Plans: “We’re opening up a new store in 2026 in Downers Grove, a suburb about 10 miles east of Naperville.”

PACERS RUNNING Three locations in Washington, DC; one location each in Arlington and Alexandria, VA Runpacers.com Key Personnel: Chris Farley and Kathy Dalby, Owners; Kelly O’Cadiz, COO History: Founded in 1991, Pacers Running has grown from a single shop in Old Town, Alexandria, into one of the nation’s most respected running retailers. With five locations across the DC region, Pacers is known for blending the best of community-based retail and run culture. Beyond retail, the company produces marquee events such as the DC Half and Alexandria Half. Through every evolution, the purpose remains the same: to help as many people as possible through running. In Their Words: “Pacers Running is more than a store; it’s a community hub for runners of all levels. Our team leads with passion, curiosity and care, creating authentic connections that extend beyond the transaction. Guided by our brand promise, ‘For Every Run,’ we combine expert retail service with the energy of live events, storytelling and local impact. Each experience is designed to make runners feel seen, supported, and inspired.” What the Award Means to Them: “This recognition is a celebration of our people and our purpose. It honors the dedication of a team that believes deeply in helping others. For our staff, it’s validation that every moment on the bench, every conversation and every event makes a difference. It reminds us that success in the lasting connections we build through running.” 2026 Plans: “Pacers Running will continue expanding how we connect people through running. We’re enhancing our in-store and digital experiences, growing hallmark events like the DC Half and deepening our work to make running more accessible and inclusive. Our goal is simple: to remain the most beloved resource for runners in the Washington, DC, region and to keep inspiring movement, connection, and community every day.” 40

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PALMETTO RUNNING COMPANY Two locations in South Carolina: Hilton Head Island and Bluffton palmettorunningcompany.com Key Personnel: Christian Fyfe, Keri Straughn and Rob Fyfe, Owners; Tammy Zito, General Manager; Mia Dortenzio, Buyer History: Founded in 2011, Palmetto Running Company is a locally owned and family-run business with two locations in Bluffton and Hilton Head Island, SC. As the business approaches its 15th anniversary, it’s proud to have grown from a small local shop into a trusted community hub dedicated to promoting an active lifestyle that’s approachable and accessible to everyone. In Their Words: “We lead with values — offering responsibly made and sourced gear that supports a healthier you and a healthier planet. Our focus is on exceptional, people-first service that transforms every visit into an empowering and educational experience. We’re passionate about making movement accessible to all, meeting people where they are and helping them discover the benefits of an active lifestyle.” What the Award Means to Them: “This award honors the dedication and heart of our team. It’s a reminder that the work we do – listening, educating and creating genuine connections – truly matters. For our staff, it’s both a celebration of their effort and an inspiration to keep raising the bar.” 2026 Plans: “The coming year marks the 15th anniversary of Palmetto Running Company and we’re celebrating with renewed purpose. We’re focused on expanding our community programming and deepening our partnerships with value-aligned brands as we remain committed to supporting sustainable products and practices that benefit our community and protect the ground you run on.”

PERFORMANCE RUNNING OUTFITTERS Four locations in Wisconsin: Brookfield, Delafield, Milwaukee, Shorewood performancerunning.com Key Personnel: Trae and Jessica Hoepner, Owners; Gene Betances, General Manager; Lindsay Dressnandt, Marketing Manager; Tara Metcalf, Buyer; Chase Robles, Brookfield Manager History: The first Performance Running location opened in Brookfield, WI, in July 2006. Since then, the business has expanded to four locations in the Milwaukee area. The goal was, and still is, to be a happy gathering place for the local running community, to be connected through local races, events and fun runs, to be a resource to learn about running and to provide exceptional service. In Their Words: “Our employees and their drive to provide an amazing experience whether in-store or out on a run. We focus on community and how we can continue to show up for them and bring them experiences that get them excited to keep moving forward.” What the Award Means to Them: “We are honored and very proud. It brings satisfaction to the long retail hours and the hard work our team puts in. We don’t take it lightly and know that there are a lot of great stores out there. We will continue to keep working towards excellence.” 2026 Plans: “We are expanding our downtown Milwaukee location, so that’s a fun focus for 2026. We are also working towards continuing our exceptional service as our team grows. We hired our first general manager after 18 years in business and he’s doing a phenomenal job giving support to our team to help them grow and making sure we stay true to our values. Additionally, our marketing manager has a focus of helping us create memorable events that brings our community together.”

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PLAYMAKERS Okemos, MI playmakers.com Key Personnel: Brian Jones, Tom Keenoy, Lindsey Mulder, Jake Crowe, Andy Marsh, Carlie Beatty History: Rooted in the Greater Lansing community, runner and visionary Curt Munson purchased Playmakers in 1981. Over the next 20 years, Playmakers grew and flourished. In 2002, the store moved to its current location in Okemos. Now celebrating 44 years in business, Playmakers continues to operate as a singledoor, omni-channel retailer led by a second- and third-generation ownership team. In Their Words: “As a single-door store with over 30,000-square feet and a team of more than 160 people, Playmakers offers an experience that blends scale with sincerity. Our owners, buyers and managers work side-by-side with our sales team on the floor — reinforcing our belief in a unified culture where every customer interaction matters. Our expansive space allows us to keep nearly all of our inventory under one roof, supporting both our in-store and e-commerce customers. The continued growth of our e-commerce channel has empowered us to reinvest directly into our community, staff and the broader run specialty industry, fueling programs and partnerships that keep our mission thriving.” What the Award Means to Them: “Being recognized among the top running stores in the country is a true honor. This award reflects the dedication and heart of our staff, the loyalty of our customers and the support of our community partners and event participants. People have always been at the root of everything we do — our team, our customers and our community. This recognition reinforces our commitment to delivering an outstanding

experience both in-store and online while continuing to grow, listen and evolve as leaders within the running industry.” 2026 Plans: “Our plans include expanding local partnerships through programs like Kids Run Lansing and Winter Warm Up, while also developing new ways to engage walkers, runners and wellness seekers of all levels. We will enhance the in-store experience through continued renovation and reimagining of our store environment by blending connection, product curation and education. To grow e-commerce and innovation, we will further integrate our online and store experience to meet customers where they are, maintaining our personalized approach. For staff development and culture, we will invest in mentorship, education and brand training programs. We will also continue our work to operate responsibly, collaborate with brand partners, and advocate for the independent run specialty channel. Our goal remains the same as it was in 1981: helping others find their stride.”

FINALIST FOCUS POINT 2 RUNNING COMPANY Newport News and Chesapeake, VA runpoint2.com Key Personnel: Kevin Harrison, Co-Owner; Glenn Moschler, Co-Owner; Andrea Lehmkuhler, Co-Owner and General Manager; Megan Ebert, Community Marketing Manager; Cameron Curtis, Online Store Manager. Store Managers: Ruthie Cruz (Newport News), Michelle Davis (Chesapeake) History: Point 2 was founded in May 2011 in a modest shop that was formerly a Ritz Camera store. This family-owned business (Glenn and Andrea are father and daughter) quickly became rooted

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=PR= RUN & WALK Ten locations: nine in northern VA, one in Midlothian, VA prrunandwalk.com Key Personnel: Ray and Cathy Pugsley, Co-owners; Scott Razco, Head of Operations History: Since opening its first store in Ashburn, VA, in 2003, =PR= Run & Walk has grown to 10 retail locations and an online store. The retailer also hosts community races and training programs. A passion for fostering a healthy, active lifestyle has remained at the heart of everything the company does. Today, 22 years later, the mission remains the same: to provide a welcoming, safe, and fun environment for walkers, runners and anyone seeking comfortable, supportive footwear. In Their Words: “One of the things that truly sets us apart is our deep commitment to our community. Over the past 22 years, we’ve built lasting relationships with schools,

in the local running community. As the team and customer base grew, so did the opportunity to serve more runners and walkers. In the fall of 2015, Point 2 moved into a larger, more dynamic location and in the summer of 2019, the business expanded again with a second store in Chesapeake, VA. In Their Words: “At the heart of everything we do is a genuine desire to serve and uplift our community. Each year, we partner with three non-profits to raise funds and awareness, recently surpassing $50,000 in lifetime community giving. We’re especially proud of our ongoing partnership with An Achievable Dream, through which we provide new and gently used shoes to students from elementary through high school, helping ensure every child has access to quality footwear whether or not they shop with us.” What the Award Means to Them: “We’re incredibly honored to receive this recognition. It reflects the support we feel from our community daily and reminds us how grateful we are to do what we love alongside so many outstanding stores.” 2026 Plans: “We’ll be celebrating our 15th anniversary and we’re planning a big celebration with several of our vendor partners and, of course, our amazing community. Beyond that, we’ll continue to focus on events, specifically offering unique experiences that bring people together and inspire movement. Our goal remains the same: to keep growing and serving as many people as possible in our community to help them reach their next Point 2.”

businesses, medical professionals and charities. We take great pride in supporting our local middle and high schools through our extensive team programs. Each track and crosscountry season, we host more than 80 team nights, welcoming student-athletes into our stores for personalized shoe fittings and a fun evening of team bonding. Throughout the season, every school participates in our Give Back Program — each time someone shops with us and mentions their school, we donate $5 back at the end of the season. We’re also passionate about working with medical professionals to promote the importance of proper footwear. Through our Doctor’s Nights, local clinicians experience our personalized fitting process firsthand, empowering them to better support their patients’ foot health and overall wellbeing. Nothing makes us happier than helping someone feel better simply by finding the right pair of shoes.” What the Award Means to Them: “We’re incredibly honored to be recognized as one of the top running stores in the country. Our dedicated team works hard every day to serve our customers and this award is a reflection of their passion, commitment and the positive impact they make in our community.” 2026 Plans: “Our goal is to reach new customers while continuing to engage and serve our loyal community. Through our marketing and outreach efforts, we want everyone to know that our store isn’t just for runners. Whether you walk, train at the gym, spend long hours on your feet at work or simply want comfortable shoes for everyday life, our personalized fit process will help you find the perfect pair for every activity. We’re also focused on making it easier than ever for customers to shop with us. In the coming year, we’ll be launching Buy Online, Pick Up In-Store and local delivery options through our website to offer more flexibility and convenience. Additionally, we’re investing in enhancing our online presence through improved search engine optimization strategies, helping more people discover =PR= Run & Walk and experience what makes us unique.”

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RC OUTFITTERS Peoria, IL rcoutfitters.com Key Personnel: Adam White, Owner History: The RC journey began in 1977 as Running Central, a “traditional” specialty running store that served the running and walking communities of Central Illinois. In the spring of 2019, Running Central became RC Outfitters, a premium active lifestyle solution center with its roots and core as a specialty running store. In Their Words: “Since 1977, RC Outfitters has been more than a retail store — it’s been a hub for active lifestyles. Our 20,000-square-foot space, with 9000-square feet dedicated to an inspiring showroom, offers one of the most curated selections of active-lifestyle footwear, apparel and gear in the region. We carry more than 7000 pairs of shoes and nearly 10,000 apparel units, ensuring options that look good, feel amazing and perform at the highest level — whether for running, travel, work or everyday life. What sets us apart is not just our size or selection, but our spirit. Apparel makes up nearly half of our business, reflecting our ability to blend fashion, comfort and performance seamlessly. Beyond the showroom, RC Outfitters is deeply rooted in the community. Through our spinoff company, ShaZam Racing, we fuel the region’s running and racing culture with world-class event timing and support. At RC Outfitters, we don’t just sell products — we create experiences, inspire movement, and help people live their best active lives.” What the Award Means to Them: “Receiving this award is both humbling and energizing for our team. It’s a recognition of the hard work, passion and belief we’ve put into building not just a business, but a destination in downtown Peoria. Our staff takes great pride in serving the community every day, so to see that

commitment honored in this way means the world to us. We know running a business has its challenges, but this award is proof that it’s worth it. With thoughtful planning, support, and a long-term vision, our business can be an incredible place to grow and thrive. For us, it’s been a decision we’ve never regretted.” 2026 Plans: “We’re reaching for the stars with our strategic planning. Our focus will be on deepening vendor partnerships, expanding collaborations with our medical outreach partners and hosting even more intentional community events that bring people together. We’re also investing in ongoing staff education to ensure our team continues delivering the best possible experiences for our customers. And, of course, there’s a lot of excitement building as we prepare for our 50th anniversary in 2027 — a milestone we can’t wait to celebrate with the community that’s supported us for so many years.” RED COYOTE RUNNING & FITNESS Three locations in Oklahoma: Oklahoma City, Edmond and Norman redcoyoterunning.com Key Personnel: Burke and Jon Beck, Co-Owners; John Oseland, Director of Operations; Josh Lacan, Director of Training and Culture; John Gignac, Oklahoma City Store Manager and Race Team Coordinator; Jack Madden, Oklahoma City Store Assistant Manager; Brie Coffman, Edmond Store Manager; Mitch Hopf, Edmond Store Assistant Manager; Juan Nuñez, Norman Store Manager; Katie Salois, Norman Store Assistant Manager and Community Outreach Manager; Addie Ryan, Apparel PLM; Jeff Simpson, Footwear and Accessories PLM; Chris Hale, Training Program Coordinator; Jenny Broad, Inventory and E-commerce Manager; Katy Long, Director of Marketing History: Red Coyote Running & Fitness was founded in Oklahoma City in March 2010 by Burke and Jon Beck. With extensive run specialty experience, a passion for helping people live an active lifestyle and a heart for creating community, they opened Red Coyote. Every year in business, Red Coyote has been named a Best Running Store and was named Store of the Year in 2015. Burke and Jon’s expertise, knowledge and heart for their community have led to extensive growth not only of store locations, but also of people who run and walk with the Pack. In addition to providing high-tech free video gait analysis, a personalized fit process and an array of technical apparel, gear and footwear, Red Coyote produces nine races (5K, 10K and half marathon distances), hosts weekly social runs, leads training programs, offers the Red Coyote Race Team and creates special events. In Their Words: “We strive to be welcoming to all paces and abilities, supportive of every goal and motivating to everyone who walks into our stores, whether it is to shop for shoes for work, the gym, a 5K or an ultramarathon, the road or the trail, or anything in between. Our team works steadfastly to provide outstanding customer service through our thorough, continuous training and heart for helping others find the gear and community 44

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they need to accomplish their goals. Red Coyote is committed to bettering our local community and supporting partner beneficiaries who are making a difference, ensuring students have the proper footwear to run comfortably and injury-free and finding new ways to inspire people to achieve the fitness goals they have set for themselves.” What the Award Means to Them: “We are so thankful and proud to be recognized as a 2025 Best Running Store. Our team is truly passionate about helping others find the perfect gear for their unique needs and a community to train, race and run with and it’s an honor for those efforts to be recognized and celebrated.” 2026 Plans: “We are looking forward to celebrating 16 years in business; connecting with new communities through our training programs, races, special events and activations throughout the year; running some amazing races with the Red Coyote Race Team; furthering our team’s passion for run specialty and continuing to develop them as leaders and innovators; refining and improving our customer experience both digitally and in all our locations; continuing to focus on diversity, equity, inclusion and sustainability efforts; and working tirelessly to reach new runners, walkers, customers, and community partners.”

RUN FLAGSTAFF Flagstaff, AZ RunFlagstaff.com Key Personnel: Sarah Sherry, Vince Sherry and Nick Arciniaga, Owners History: Run Flagstaff was founded in 2005 by Sarah and Vince Sherry, two former collegiate athletes who moved to the running mecca of Flagstaff to chase their dreams of running professionally. True to their nature as dreamers, they brought Run Flagstaff to life, helping to strengthen and grow Flagstaff’s already historic and dedicated running culture. While Flagstaff’s running lore long predates the store, Run Flagstaff has played an honorable role in elevating the local running scene, supporting community events and outfitting some of the best runners in the world. Over the years, Run Flagstaff has also become a staple in the casual and occupational workspace, and has been voted as Flagstaff’s No.1 Shoe Store for several years running. In Their Words: “Our shoe sales are roughly 60/40 trail to road, while the national average leans closer to 95/5 road to trail, a reflection of our environment and community. Our store sits in one of the most iconic running destinations in the country, a place where you can hit world-class trails, train along the famous Lake Mary Road or run laps on one of Flagstaff’s many tracks. Flagstaff offers all four seasons, endless sunshine and crisp, highaltitude air that attracts runners of every level. If you head out for a run, there is a high likelihood you will run into some of the athletes that many people only read about. And it’s a guarantee that at any time of the day you head out the door, you’re going to see someone you know, whether friend or family. Our store reflects that environment. It’s a space that celebrates the natural beauty, adventurous spirit and hard-working athletes that make this community so special.” In Their Words: “This award is a meaningful acknowledgment of the work our team has poured into supporting and uplifting the Flagstaff running community. While no one here does this work for recognition, it’s incredibly rewarding to know that our efforts have made a local impact strong enough to be seen nationally. Flagstaff is a small city with a big heart — the kind of place where people show up for each other and want to see their neighbors succeed. This award is a reflection of that culture and the mutual support that fuels both our team and our community.” 2026 Plans: “In recent years, Run Flagstaff has undergone 45

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exciting growth and transformation. We’ve doubled our retail space, allowing us to offer a better shopping experience, expand our product selection and create room for new community events and staff spaces — including our own in-store gym, office and break area. Looking ahead to 2026, we’re focused on bringing new life and creativity to our expanded space. One of our favorite initiatives has been hosting brand pop-ups, most recently with Diadora, which transformed part of our store into an event and promotion hub. The success of that partnership sparked new inspiration and we’re now collaborating with more major brands to create immersive in-store experiences that connect directly with the Flagstaff running community.”

RUN HUB NORTHWEST Eugene, OR runhubnw.com Key Personnel: Dustin and Kris Pearce, Owners; Lauren Moe, Senior Manager; Jack Matherly, Footwear Buyer History: Owners Dustin and Kris Pearce opened Run Hub in 2015 after leaving a vibrant running community in St. Louis, MO. Their goal was to create a community-focused running store in Tracktown, USA. Run Hub now hosts a weekly community run and walk, monthly trail runs, beginner 5K training programs and a run club. In Their Words: “Run Hub is unique because while we are located in a smaller city, our community connection is strong. We regularly see 50 to 75 people attending our weekly runs, scavenger hunt runs and brand-partnered events. Additionally, because we’re located in a historic running town, we are regularly involved in events like the Olympic Trials, USATF World Championships, Eugene Marathon and more.” What the Award Means to Them: “The Best Running Stores award reaffirms to our staff that our efforts to go above and beyond what is expected are worth it. We take pride in providing an excellent customer experience and appreciate the acknowledgement that

what we are doing is unique.” 2026 Plans: “We are looking to put on our fourth annual Gear Grants Pancake Run fundraiser for our shoe scholarship program. We intend to add a 15K distance to the 5K race and raise additional funds, so this event becomes our only annual fundraising event for the program. To date, we have given out 287 gear grants to local track and field and cross-country athletes in need. We are also improving our community run/walk experience by designating a community run captain, connecting new runners and walkers with someone in their pace range, identifying run/walk leaders with matching gear and giving folks access to our routes via QR code. Additionally, we continue to look for opportunities to expand our operation, both in a larger space in Eugene and potentially locations in other cities.”

giveaways and events like the Mutant Mile or Move Her Mind that go beyond running. We partner closely with local brands (Double Stamp Brewery, Due South Coffee and GUTS Apparel), giving our product lineups and events a truly Greenville local flavor. Our in-store culture emphasizes hospitality, making every customer feel welcomed, educated and part of something bigger. And our team, many of whom have been with us for a decade or more, exemplify that culture every day.” What the Award Means to Them: “This award means everything to us. It’s a recognition not just of sales or growth, but of the relationships we’ve built in our community run clubs, first-time 5Kers, cross-country teams and elite athletes alike. To our staff, it validates their passion and hard work. For many of them, Run In isn’t just a job, it’s home. It also fuels our desire to keep pushing boundaries in the running space. This award reminds us that being great isn’t about being the biggest, it’s about being the most impactful.” 2026 Plans: “This will be a year of community, creativity and continued growth. We’re expanding our private label product lines with unique partnerships, rolling out new canned cold brew coffee and flavored sparkling waters made for endurance athletes and enhancing our digital experience with unique content. Event-wise, we’re dreaming up bigger and bolder activations — think themed races, live art, music and surprise-and-delight moments. We’re also investing in staff training and development because our people are the heart of what we do. And, as always, we’ll continue giving back through fundraising, youth programs and grassroots partnerships that help lift up our whole running community.”

RUN IN Three locations in SC: Greenville, Simpsonville and Anderson runin.com Key Personnel: Dane Simmons, Owner; John Melson, General Manager. Store Managers: Bethany Lannon (Simpsonville), Josh Robinson (Anderson) History: Run In was founded in 2003 in Greenville, SC, with a mission to serve the Upstate’s running community through personalized service, premium gear and meaningful relationships. Over the past two decades, the business has expanded to three locations across the Upstate region – Greenville (flagship), Simpsonville and Anderson – becoming a cornerstone for runners, walkers and endurance athletes of all levels. What started as a neighborhood shop has evolved into a thriving, communityfirst brand that supports thousands of runners each year through races, group runs and activations that blend performance, fun and local pride. In Their Words: “Run In blends old school customer service with forward-thinking innovation. Our stores are known for creating immersive experiences from, an in-store Hoka claw machine to community art projects, shoe launch parties with DJs and

RUNNER’S EDGE NY Two New York locations: Farmingdale and Huntington runnersedgeny.com Key Personnel: Bob Cook and Sue Cook, Owners; Allison Cook Galante (daughter of owners), Apparel/Accessories Buyer/Social

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Media Marketing Manager; Paul Curtis, Store Manager of Farmingdale/Shoe Buyer; Griselle Delgado, Store Manager of Huntington/Shoe Buyer; Kaitlin Dello Iacano, Events Marketing Coordinator. Employees for 20 to 40 years: Gary Paperno, Nancy Cattabiani, Dave Frazer, Craig Gluf History: The journey began in 1985 with the opening of the first store in the heart of Farmingdale Village, NY. Over time, after outgrowing the original location and relocating twice within Farmingdale to accommodate an expanding customer base, a second location opened in Huntington Village in April 2021. In Their Words: “We are super excited to have just celebrated our 40th year in business this past April and we had an amazing celebration with a run and party. Being that we have been in business for 40 years, former high school athletes that have been our customers for decades are now bringing in their own children and it has truly been a full circle moment to see. This is a proud time for us because we believe we are delivering an impactful experience with the new generation so they will continue to keep coming back to shop with us. We also opened a second location in 2021, just as a major pandemic was ending. This was no easy feat, but we are so grateful that we were able to financially find a way to do so. We have been voted 11 times as the best sneaker store on Long Island, NY, in the Best of LI Program. We have a very special family feel to our store and we hope that we can maintain this for years to come.” What the Award Means to Them: “We have been very honored to be among the top running retailers to win this award. We are very grateful and worked hard with our staff to implement the criteria to win this. We are so passionate about what we do and our customers help in this process. It is our goal to inspire everyone who walks through our doors to have the best experience possible. As a small, local company, we really try to do the best we can because today you can easily buy online. We have been an integral part of the running community on Long Island since 1985 and have been making a difference in our customers’ and teammates’ lives. Winning this award feels like we have been training for our own race and are finally receiving our own medal at a very special finish line.” 2026 Plans: “We plan to continue to grow by adding more new experiences to our group runs, making each event more unique and engaging for participants. Recently, we partnered with a yoga studio and a cycle studio in the community. As part of these collaborations, our runners were given the opportunity to attend a complimentary class at each location. This initiative allowed us to connect with local businesses and introduce our members to activities beyond running. By integrating unique experiences into our running events, we have created an atmosphere that excites our members and encourages ongoing participation. Offering something different at each group run helps keep the events fresh and motivates people to continue showing up week after week.”

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RUNNING NICHE Saint Louis, MO runningniche.com Key Personnel: Jennifer Henderson and Bob Dyer, Co-Owners; Sarah Trende, Buyer; Aaron Tucker, Floor Manager History: Running Niche opened in 2018 in a 1000-square-foot space. The first Running Niche Run Club consisted of six people and the racing team had three athletes. In 2022, the store moved to a 2200-square-foot location and in 2023 expanded that space by another 1000-square feet. Today, the business boasts two full-time and seven part-time staffers, the Run Club has 35-60 runners, and the Team Running Niche racing team is comprised of 50-plus athletes per season. In Their Words: “Our store is a direct reflection of our unique area of St. Louis. We are so lucky to be located among people from all walks of life who appreciate a local store where they can have a relationship with the shop owners in their neighborhood. A typical Saturday in our store consists of folks walking to the farmers market, stopping at the bakery, going out to lunch and popping into Running Niche to shop or chat with Coach Bob or Aaron about their training.” What the Award Means to Them: “We and our team work very hard and earning this recognition reinforces we are doing many of the right things to build our community. We understand that there are many deserving run specialty stores and we feel very honored to have been recognized and it inspires us to continue to work hard and keep improving what we do and the service we provide.” 2026 Plans: “We are expanding our financial support of local races which directly benefit non-profit organizations. Our Team Running Niche racing team will grow, given an additional certified coach, Aaron, our Floor Manager. And on the retail side we are actively evaluating expanding our footwear brand offerings.”

RUNNING WILD One location each in Pensacola, FL, and Fairhope, AL werunwild.com Key Personnel: Dom Zambrano, Owner History: Paul and Cherie Epstein founded Running Wild in 2000 in Gulf Breeze, FL, professionally fitting running shoes. The business later moved to downtown Pensacola while evolving into a complete training, injury prevention and fitness resource. In 2008, Running Wild moved to East Pensacola Heights and expanded to become the fitness hub for the Gulf Coast. The standalone building is a base for daily runs, clinics, special events and packet pickup for local races. Running Wild Fairhope, which serves the greater Mobile and Gulf Shores, AL, area, opened in May 2010. In 2024, Dom Zambrano bought the business after being part of the community and team for a decade. In Their Words: “Running Wild is unique because it blends expert run specialty service with a true community heartbeat. Four key aspects set it apart. Community First: it’s a gathering place. Weekly group runs, clinics, training programs and special events create a sense of belonging for runners and walkers of every level. Purpose-Driven Events: nearly everything RW does is rooted in connection, encouragement and empowerment, from charity partnerships to education-focused clinics to fun social events. Local roots, real relationships: RW invests in the Gulf Coast community, supports local races and builds relationships that last well beyond the checkout counter. Inspiring Environment: it’s a space where beginners feel comfortable, seasoned runners feel supported and everyone is welcomed with energy, encouragement, and a smile.” What the Award Means to Them: “Winning Best Running Stores in America is more than an award for Running Wild — it’s a validation of its mission and the community it serves. It honors the runners, walkers, volunteers, partners and staff who show up, support each other and make Running Wild a true home for movement on the Gulf Coast. It shows that a locally owned, community-first shop can stand among the very best in the country — because of the people who believe in it.” 2026 Plans: “We have a lot planned. Being part of the track and field scene, XC season, group personalized fittings and tons of community events.” 48

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RUNNING ZONE Melbourne, FL runningzone.com Key Personnel: Pete Vaughn and John Carr, Owners History: Running Zone was founded in 2003 by Don and Denise Piercy. Pete Vaughn started part-time in 2009 and John Carr in 2018. Vaughn and Carr took over ownership of the business in 2022. In Their Words: “We have a wide range of customers that we serve each day, from high school athletes to many comfort customers in the 75-plus age group. We try to have a diverse staff as well to match that customer base.” What the Award Means to Them: “This is representative of how we feel our level of service is. We want to be at the top of the category in everything we do. We are driven to be a great place to work and always look for ways to improve our business and our community.” 2026 Plans: “We just finished a major renovation project so we are adjusting our inventory levels and staffing patterns to match — 2026 will partially be a new experience for our staff and our customers.” RUNWELL Edwardsville, IL runedwardsville.com Key Personnel: Jen Schaller, Owner/Founder History: RunWell was founded on Global Running Day in 2013 in response to a need and a desire for a local running store in Edwardsville. In Their Words: “Our store is special because of our mission and our employees. Our mission is to meet every customer right where

In Their Words: “Myself and my employees are deeply embedded in our communities and our volunteerism is bar none.” What the Award Means to Them: “I always tell my staff they are the best and this validates them. Everyone says their staff is great, but I truly feel we are all family.” 2026 Plans: “We just want to have fun serving our community in cooperation with our vendors and we want to bring unrivaled events and community-focused socials.”

they are in their fitness journey, to celebrate them, encourage them and include them. We host weekly group runs, themed events and community outreach events. We are in the heart of downtown Edwardsville where there is always something fun happening. Our community knows that we care about them. We were named Small Business of the Year for 2024 by the City and Mayor of Edwardsville.” What the Award Means to Them: “This award is huge for us. It is such an honor to be recognized by our industry as a Best Running Store and a business that makes an impact not only in our local community, but in our industry.” 2026 Plans: “We have a lot planned for 2026, including opening a second location; doubling the events, group runs and good times; developing our online expert; and organizing a signature long distance race in our community.” RUSH RUNNING COMPANY Two locations in Arkansas: Bentonville and Fayetteville rushrunning.com Key Personnel: Mike and Allison Rush, Founders; James Reeves, General Manager; Keri Letson, Buyer; Scotlyn Silvey, Social Media Manager; Allie Kaminski, Staff Training Manager History: Both stores were founded in March 2008.

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TERRA RUNNING COMPANY Cleveland, TN TerraRunning.com Key Personnel: Brittany Katz, Owner and Operator; Tiffany Skinner, Manager of Outreach and Community Engagement History: Terra Running Company opened in Cleveland, TN, in 2016. In nine years, the store has grown exponentially, moved into its own building in the downtown Cleveland historic business district and has helped thousands of people get into great footwear and active lifestyles in Southeast Tennessee. In Their Words: “Terra Running Company is a staple of the Cleveland community. Not only are we involved in local business and downtown organizations, but we have touched on every part of the Cleveland community. Additionally, we own and manage five of the largest running races in the area, including a summer 5K race series and the Cleveland Half Marathon, 10K and 5K. This year, we founded an after-school running program for kids in our community with overwhelming success.” What the Award Means to Them: “Our staff works hard daily, equally inside the store and outside in our community. This award is a huge honor for a small, one-door operation like ours. We are humbled and honored to be named among the best running stores in the country for the fourth time in our nine years of business. Receiving this award again gives our staff a vote of confidence in the efforts we are pursuing to stay the course, continuing our efforts to grow organically and authentically.” 2026 Plans: “We are excited to grow some of our most successful programs, including the new Terra Kids Run Club after-school

FINALIST FOCUS SOLE SPORTS RUNNING ZONE Five locations in Arizona: Tempe, Scottsdale, Arcadia, Phoenix, Gilbert solesportsrunning.com and therunnersden.com Key Personnel: Karen McDonnell and Lance Muzslay, Owners; Sean McManus, General Manager History: Founded in 2007, Sole Sports has been serving the Phoenix Valley for 18 years. The business has grown from two doors to a five-store operation, most recently acquiring Runner’s Den (a 45-year-old store), and then opening a new location, both in 2024. In Their Words: “Phoenix is a hotbed for recreation, a

healthy lifestyle and tourism. Because of this, Sole Sports serves a wide variety of customers and each location has its own unique personality. The Tempe and Runner’s Den locations serve the ‘locals’ and multi-generational working-class families of Phoenix; the Arcadia and Scottsdale stores serve the tourist crowds; and the Gilbert location welcomes all the new young families to the Valley.” What the Award Means to Them: “This award is recognition for all the hard work the team puts in every day to best serve our community. It validates that we are doing things the right way and that we are making a positive impact in our industry. We are extremely grateful for the partnerships we have with other store owners and of course our vendor partners who support all of our community efforts.” 2026 Plans: “Every year our team comes up with a word or phrase to help us guide our decision making and operations. This year, we have two words that we really like: Elevate and Intention. After two years of expansion and growth we will look to elevate all the new things we are doing instead of adding more. How do we refine and make better what we have built? That’s the question we hope to answer. Intention: Let’s make sure that everything we do has a purpose. It might not yield a sale right away, but is it worth our time and effort? Does it align with our core values? Does it better serve the customer, our staff and ourselves? These are the words we will live by in 2026.”

running program. We hope to expand our number of school sites to reach as many third through fifth graders as possible, making their first experience with running positive and fun. We are also looking forward to growing our relationship with local doctors and other medical professionals to support their efforts getting patients into the best footwear possible.” THE RUNNER’S EDGE Missoula, MT runnersedgemt.com Key Personnel: Erin Forda, Store manager and Apparel Buyer; Jason Marquardt, Accessory Buyer; Josh Tack, Community Outreach Coordinator; Ariell Voegele, Marketing Specialist History: At age 20, Anders Brooker founded The Runners Edge with his parents, Tim and Carol Brooker, on July 13, 2001. The store is preparing to celebrate its 25th anniversary this July. In Their Words: “Our location and staff make us unique. Located in Western Montana, we see a number of tourists, especially in the 50

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summer months. Not only do we love talking to new faces, they are typically looking for apparel or accessories with the words ‘Run Montana’ on it. It’s so much fun to show off the gear we have and for them to be equally excited about it. I know, I know. Everyone thinks they have the best staff, but we know we have the best. Each member is positive, friendly and will go above and beyond to give the best service and care to our customers. They show up early, stay late and are always able to have a good time, no matter what.” What the Award Means to Them: “This is a big thank you to our staff. They are truly the best and we would not be here today without them. Their support means so much and we want to thank them for this award.” 2026 Plans: “What we’ve planned to do for years — finally finish our remodel. We are expanding and with this comes 800-square feet of sales floor and over 1400-square feet of storage and back office space. We are also rebranding and will debut our new logo at this time. We are so excited to not only have more space, but to show off a more polished look of the Runners Edge.” THE RUNNING ELEMENTS Daytona Beach, FL TheRunningElements.com Key Personnel: Juan and Katrina Guevars, Owners History: The first storefront location opened in October 2016. After outgrowing that site, the store moved to Daytona Beach across from the Daytona International Speedway in May 2019. The Running Elements then expanded, becoming a 4500-squarefoot store in May 2024. In Their Words: “Juan is a chemistry nerd who loves running,”

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remarks Katrina Guevars. “It’s a theme at The Running Elements. Each year, on Juan’s birthday in June, we host a Don’t Panic 2K & Demo with many of our shoe and accessory brands. In 2025 we had 10 shoe brands each offering demos of multiple shoe models, a Shokz demo and the event included five accessory brands and additional community partners. Over 700 participants came to the store throughout the morning to run/walk one lap or multiple laps. It is a fun atmosphere and huge success year after year. Our store is rooted in the community by offering more than just a retail brand. We are involved in local events and also host our own. We offer training groups, a weekly run club and educational workshops and we partner with many local non-profits for their fundraising initiatives. With the expansion, we added a classroom inside the store. We offer this at no cost for non-profits to gather for meetings, community outreach initiatives, and fitness classes.” What the Award Means to Them: “The award recognizes the hard work and extra effort our staff displays with each interaction. We are not in the business for acknowledgements, but it is always wonderful to celebrate the dedication of our staff.” 2026 Plans: “Each year we look for new ways to be more active in our community and grow our following.” THE RUNNING WELL STORE Four retail locations: Kansas City (Kansas City North and Martin City), Lee’s Summit, MO; Mission, KS therunningwellstore.com Key Personnel: Kathy Gates, Owner; Angela Reed, General Manager; Will Henry, Buying Team Lead History: The Running Well Store opened its doors in 2006 with one simple goal: to help people find shoes that truly fit their feet and their lifestyle. What started as a single Kansas City-area location has grown into four stores serving both sides of the state line, plus a thriving e-commerce site. Over the years, the business has built a reputation for its Fit Finder process, an expert fitting experience that blends technology with personalized attention. In Their Words: “The Running Well Store is all about community and connection. Every person who walks through our doors is

met by a team of Gurus: trained fit experts who genuinely care about helping customers move better and feel better. We focus on education and empowerment, not transactions. Whether someone is training for their first 5K, managing foot pain or logging ultra-marathon miles, we take pride in finding the perfect fit for their needs. Our stores also play a huge role in the local running community, hosting group runs, recovery events and supporting countless races across the metro area. And unlike big online retailers, we don’t just sell shoes; we build relationships that keep our community moving well for years to come.” What the Award Means to Them: “Being recognized as one of the Best Running Stores is incredibly meaningful to us. It’s not just about sales, it’s about heart. This award celebrates the dedication our Gurus bring to every fitting, every event and every customer conversation. For our team, it’s proof that passion for helping people move well truly matters. It also reinforces to our customers that when they shop local, they’re supporting a team that cares deeply about their goals, their health and their happiness.” 2026 Plans: “The Running Well Store is focused on expanding how we serve runners and walkers both in-store and online. We’re investing in key community events, staff development and collaborations with other independent run specialty stores through new partnerships that strengthen the voice of local retail.” TORTOISE AND HARE SPORTS Glendale, AZ Tortoiseandharesports.com Key Personnel: Nathan and Rebecca Hohenstein, Owners; Bree O’Connell, GM; Liz Coleman, Footwear Buyer. Team Leads: Devon Townsend, Alana Scott History: Tortoise and Hare Sports opened in 2012 and was the

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first locally owned running store in the West Valley. Named to the Best Running Stores list 12 times, its focus is on providing a world-class education to each customer about properly fitted gear including shoes, apparel, hydration packs and sports bras. In Their Words: “Our culture and values guide us to continue to serve our community in meaningful ways. We’ve always focused on an exceptional guest experience both in-store and with our events and running programs.” What the Award Means to Them: “This award stands as a testament to the hard work and dedication our team shows to our community on a daily basis. This means a lot to our team and is something we continue to earn throughout the year.” 2026 Plans: “There will be a relaunch of our Run Club and continued growth through community partnerships.” TRAILHEAD RUNNING SUPPLY Flower Mound, TX trailheadrunningsupply.com Key Personnel: Darren and Kathy Beck, and Todd Hawkins, Co-owners; Drew Flowers, General Manager; Jason Hammel, Assistant Manager History: Trailhead Running Supply’s single location was founded on December 10, 2022 by local trail runners Darren, Kathy, Todd and Drew. Their vision was to build a central hub where the trail running community could connect, share stories and gear up with the latest in trail running innovations all in one place. In Their Words: “We like to think of ourselves as a run specialty shop with a strong trail focus and an even stronger sense of community. Located just a quarter-mile from some of the most scenic singletrack trails in Dallas-Fort Worth – 22 miles of them, to be exact – we’re perfectly positioned as your starting and

finishing point for long runs, group meetups or solo adventures. Our shop features a hydration station with ice and water to fill bottles pre-run and a community fridge stocked with ice-cold post-run beverages. Need to clean up before heading into the office or on that date? We’ve got you covered with a shower in the restroom. Whether you’re shopping for gear, looking to meet other trail runners or just stopping by for a cold drink after a long run, Trailhead Running Supply is here to support every step of your journey.” What the Award Means to Them: “Wow, we’re honestly blown away. Being selected as a 2025 Best Running Store in less than three years after opening is something we never expected this soon. We figured it’d take years to build up to something like this. We’re incredibly grateful for the support of this amazing community. It means the world to be recognized for doing what we love. We’ll wear this nomination like a badge of honor and can’t wait to keep building on what we’ve started here.” 2026 Plans: “We’re excited to keep the momentum going. We’ll be building on some of the events our community has come to love — the Trail Running Film Festival, Dirt Circus, Rocky’s Relay, the Women’s Trail Run/Hike, and of course, our weekly group runs. We’re also planning more trail clean-up days with Keep Flower Mound Beautiful, more trail maintenance with the Dallas Off Road Bicycle Association and we’re hoping to team up with LGBTQ Outdoors for some fresh, exciting events.” UP AND RUNNING IN DAYTON Two Ohio Locations: Dayton and Troy upandrunningindayton.com Key Personnel: Susie Stein, Owner; Nickie Luse, General Manager; Maria Mills, Human Resources History: Founded in 2005, Up and Running was born from the simple, powerful vision of owner Susie Stein: Anyone can be a runner. The mission is to provide a place for everyone – every pace and every ability – to enhance their lives through running and walking. Up and Running Dayton is one team, bonded by a shared love of its community. In Their Words: “Our staff notices your eyes — because we know it’s often, if not always, about more than just the shoe. We take the time to connect with each person who walks through our doors, listening closely to understand their goals, challenges and story. Our custom fit process is personal, never rushed and rooted in our belief that every step starts with care.” What the Award Means to Them: “It’s a meaningful reminder that our community and industry value not just our expertise, but our commitment to delivering a truly personal and supportive experience.” 2026 Plans: “We hope to carry our momentum of celebrating 20 years in 2025 into 2026 by expanding our reach in the community. We would like to continue growing our off-site fits and 53

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our e-commerce business. We realize folks are busy and we want to make the ‘shopping local’ experience more convenient for everyone.” WACO RUNNING COMPANY Waco, TX wacorunningcompany.com Key Personnel: Todd Millerd, Store Director; Nick Quintero, Asst. Store Director; Michael Martinez, Inventory/E-com Manager History: The single store, which serves Waco and the surrounding communities, has been based in downtown Waco since 2011. In 2017, the store relocated to its current site. In Their Words: “We are deeply invested in our running community and pride ourselves on our involvement in growing the local running scene.” What the Award Means to Them: “It is so gratifying to be acknowledged for the work we do and the effort we put in to trying to deliver a first-rate experience to our hometown. At the end of the day our customers are our biggest validators, but to have our industry peers select us as worthy of this acknowledgment is huge.” 2026 Plans: “We’re excited to roll out a full year of monthly challenges to engage further with both our running and broader community to promote running and fitness. Our goal is for

people to not only build confidence through accomplishing goals throughout the year, but also connect with others and find support and accountability. We also plan to launch some more race-specific training groups to help create opportunities for people that are focused on achieving a specific event and to have a formal community around them with the same goal.”

WEST STRIDE Atlanta, GA weststride.com Key Personnel: Genie Beaver, Founder. Staff: Stephanie Jacob, Tara Mooney, Rachael Walters, Katrina Coleman, Ann DickinsonGaglia, John Porterfield, Brandon Mendez History: Founded in 2008 by Genie Beaver, West Stride was built to be more than a running store — it’s a community hub for Atlanta runners and walkers. For more than 16 years, the single Buckhead location has helped thousands find their perfect fit and their running community. In Their Words: “West Stride is Atlanta’s ‘clubhouse of run.’ We connect people through running, offering expert fitting, local events and genuine relationships. Our space celebrates our team, customer stories and the energy of the city’s running culture. We also are led by an amazing team of women and offer a beautiful assortment of apparel in addition to our stellar footwear lineup.” What the Award Means to Them: “It’s an incredible honor and a reflection of our team’s heart. This award recognizes the care, consistency and community we’ve built together and reminds us that personal service and authentic connection still matter.” 2026 Plans: “We’ll keep growing our community through topnotch service, brand collaborations, inclusive training groups, and unique Atlanta-based events, all focused on helping more people move well and feel connected through running.” 54

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WHIRLAWAY SPORTS CENTER Methuen, MA whirlawaysports.com Key Personnel: Dave Kazanjian, Owner. Management Team: Maggi Murray, Adriana Birleanu, Ryan Kowal History: Whirlaway Sports just celebrated its 42nd anniversary, having opened on June 1, 1983. Even after 42 years, the mission remains the same: to enhance people’s lifestyles by helping them achieve their athletic and wellness goals. The retailer – whose management team has over 110 years of combined experience – continues to support student-athletes from youth programs through college and beyond into the fitness and road-racing community. In Their Words: “Whirlaway Sports Center sits on 16 acres that also includes the Whirlaway Golf Driving Range — a family-owned business for 95 years and the oldest continuously family-owned driving range in the country. This shared space allows us to host one-of-a-kind events that blend the store and the driving range, creating fun and memorable team-building experiences. More recently, Whirlaway Sports has become a pioneer in the pickleball category, growing into one of the premier destinations for players throughout New England.” What the Award Means to Them: “Receiving this award is truly amazing and it’s something we never take for granted. I’m incredibly proud of my entire staff and the hard work they put in every single day. There’s no greater satisfaction than hearing customers complement my staff. It fills me with pride and reinforces the family-like atmosphere we strive to create. We are a team, we are friends, and we are a family.” 2026 Plans: “We’re focused on continuing what has defined Whirlaway Sports for more than 42 years: providing outstanding service to the customers who have trusted us as their store. Our goals are to welcome new customers while taking care of our loyal customers who have supported us over the years. We’re also looking forward to another year of in-store events, and we’re working on introducing new events for our community.”

Congratulations to the

2025 STORE OF THE YEAR!

On behalf of The Running Event team, congratulations to all of the Best Running Stores of 2025.

NOMINATIONS FOR THE BEST RUNNING STORES OF 2026 WILL OPEN THIS FEBRUARY.

Produced by:

TRE 2025 IN PICS More looks at the excitement from The Running Event 2025!

Attendees lined up early and it was the usual rush at the opening of TRE 2025 as they found their way to the new Brooks location. Bottom left, Conference Alley gave exhibitors an extra chance to meet with retailers between education sessions. In center, nothing helps an attendee get through a long day at TRE like ice cream from Darn Tough — with bacon! And if the shoe fits, then the crew at Sneakers4Good is ready to help retailers recycle their old kicks.

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The Opening Party sponsored by Hoka, Darn Tough and Shopify got TRE 2025 off to a roaring (and sometimes cupcake messy) start while attracting some costumed “celebrities.” Below, what better way to kick off The Running Event 2025 than with a run along the historic Riverwalk as part of the inaugural TRE River Walk Run + Cleanup.

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TRE 2025 In PICS ... EDUCATION

Many retailers feel the Tuesday Education Day is the most important part of The Running Event and this year’s lineup didn’t disappoint. Above, a session on “Why Run Clubs Are The New Growth Channel For Retailers” featured (from left) Michael Clemons, RUSA; Bailey Ness, Cooldown; Phil Dumontet, Brooksee; Emilio Anaya, Fleet Feet Boulder; and Byron Gartrell, Puma North America. Below, Education Day included a look at Hybrid/ Remote Work featuring Jeff Anderson and Mary Sutton of Kelley’s Pace and Harry Chandler of Charlotte Running Company and concluded with a panel discussion on “Built to Perform: How Design and Storytelling Shape the Culture of Running.” At bottom, Circana’s Beth Goldstein and David Durkin of Karnan Associates provided a packed audience with a top-down and bottom-up look at the run specialty business headed into 2026.

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TRE 2025 In PICS ... FASHION

Running apparel was on full display at TRE 2025, with fashion-forward looks pairing with technical fabrics to make runners trend-right and performance-focused. Clockwise from top left: Duer, New Balance, Chubbies, Brooks, ChicknLegs, rabbit and Janji. Curated by Debbi Page, Running Insight Fashion Editor

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TRE 2025 In PICS ... AWARDS

There were hugs and tears all around during the Awards ceremony that closed TRE 2025 on Thursday night. At top left: Super Jock ‘N Jill accepted the Fearlessly Independent Award from New Balance; top right, Ali Perez (left) from Fleet Feet Austin was emotional receiving the RIDC Community Collaboration Award from Kiera Smalls. Below left, Meagan Searfoss of CT Run accepted the Balega Ubuntu Award; Cathy and Ray Pugsley enjoyed their final moments of =PR= Run & Walk’s year-long reign as 2024 Store of Year before handing it over to 2025 winner; and then Ken Larscheid was able to share Running Lab’s 2025 Store of the Year award with his family. At bottom left, Michael Rivarde (center), from Red Rock Running Company, received the 2025 Future Leader of the Year Award from Jogology’s Tanya Pictor and the 2024 recipient, Harry Chandler, of Charlotte Running Company. Meanwhile, the team at Pao tries to figure out how to cash the extra large $1000 check after being named New Product Showcase winner.

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TRE 2025 In PICS ... INDIE 5K

Hundreds of intrepid runners braved a damp morning (because they are runners, after all) to participate in the Thursday morning Indie 5K in Hemisfair Park. Below (from left), what’s a 5K without a little swag to go along with it; the winner (and only entry) in the Under-10 category; and an early finisher gets set to braeak the tape. At bottom, the runners in the Indie 5K were so darn fast it was tough to keep them in focus!

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TRE 2025 In PICS ... EVENTS

The Thursday night closing party sponsored by Brooks Running featured a mechanical shoe to test everyone’s skill and bravery (and sanity). Earlier, Goodr partied in style with the sunglass brand’s funky vibe. At bottom left, Running Insight’s (and The Running Event’s) own Christina Henderson was featured on one of the many TRE Live broadcasts from the show floor.

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ONE MORE THING ...

TRE 2025 Takeaways Running Insight senior writer Danny Smith shares observations from three days in the Alamo City.

fter years of calling Austin, TX, home, The Running Event moved about 80 miles southwest and planted its flag in San Antonio for 2025. The Alamo City proved to be a wonderful host for a TRE delivering its characteristic blend of energy and enthusiasm, collegiality and connections. Running Insight senior writer Danny Smith shares some notable takeaways from his TRE experience. Intense battle for share of foot According to proprietary data tracking from Karnan Associates, five of the top six footwear brands in independent run specialty (Brooks, Hoka, New Balance, Asics and On) saw their sales figures drop in 2025 compared to 2024. Only Saucony, with a modest uptick of one percent, saw a positive jump. At the same time, Altra, Nike, Mizuno and Topo all recorded positive gains from market share slots 7-10. Powered by a sexy new lineup of trainers, Nike saw an impressive 35 percent year-to-date sales gain in independent run specialty, while Topo soared 30 percent as it continued building upon its foundation of creating high-quality, comfortable product. The numbers underscore the competitiveness of the market, the grinding battle for customers and the unrelenting pressure to innovate. Speaking of which … We are in the golden age of performance running footwear. Innovation is coming from every direction, in every category, from brands big and small. In addition to the major players rolling 64

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Running Insight senior writer Danny Smith (right) and editor Michael Jacobsen (center) met with dozens of exhibitors, including Diadora, during the two days on the show floor at TRE 2025. out exciting new models and updates, fledgling brands are similarly entering the market with compelling options and further intensifying the competition for consumers’ attention. After debuting at TRE last year and earning fanfare across 2025 with its first performance run models, Mount to Coast returned to TRE in 2025 with a bigger, grander presence and more footwear to display. Kiprun, owned by European sporting goods megaretailer Decathlon, announced its U.S. launch in San Antonio and is eager to leverage its resources to gain market share. And R.A.D. came to TRE with exciting momentum following shiny reviews of its first model, the UFO. OTIVM is also making some waves. Curating the shoe wall has never been more difficult for run specialty retailers, who have abundant options and so much to consider, from a brand’s trajectory and market niche to its distribution strategy and the support it provides retailers. This is no

easy feat. The footwear pendulum swings After years of stack heights on performance running shoes growing and growing and growing, might we have finally reached our – ahem – max? To be certain, high-stacked shoes remain commonplace and brands across the TRE floor touted high-stacked footwear. However, the pendulum might finally be swinging in a different direction. After the minimalism era ushered in a focus on natural foot movement, the pendulum had a decade-plus long swing toward maximalism. Running footwear became high tech and high cushion. Bases widened. Shoes could resemble blocks, even if dynamic midsole foams and plates ensured lively rides. One of the most visible new releases on the show floor, however, demonstrated a potential marriage of two eras often seen at odds – and bucked the maximal trend in the process. A © 2025 Diversified

decade in the making, the Brooks Glycerin Flex combined the latest in midsole technology with a deep midfoot groove prioritizing flexibility. “It’s a shoe for the runner who wants to feel connected to the road but doesn’t want to compromise on the comfort and support of a cushion shoe,” Brooks PR told me in advance of the new model’s release. In fact, Brooks senior vice president of footwear and apparel Carson Caprara even suggested a new name for the category: “essentialism.” Might the Glycerin Flex be a harbinger of things to come? In conversations with a few different footwear brand representatives about discoveries on the TRE floor, I suspect it could be. High stack isn’t going out of style, but there seems to be accelerating focus on increased flexibility in performance running footwear. Sayonara, running shoe classifications Once upon a time, running shoes were classified as either neutral, stability or motion control. Across more than two dozen meetings with footwear brands on the TRE show floor, however, not a single one discussed their footwear in these traditional silos, even if they could. It wasn’t necessarily a surprise, as many brands long ago shifted to dropping their 65

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home’s door and travel roadways before hitting a trail. The versatility of these hybrid models offers run shops an interesting value play to present customers, specifically those who run on varied terrain or even encounter wintry conditions: get a bit more ruggedness without sacrificing ride. Is the Brooks Glycerin Flex, which debuted at TRE 2025, an indicator of where footwear design is headed? The company’s Carson Caprara (center) certainly thinks so. Meanwhile, Mizuno (photo below) is one of many brands redefining how running shoes are being categorized. different models into categories better aligned with the intended feel of the shoe. As one example, Mizuno has four categories: Speed, Bounce, Cruise and Float. Speed is all about fast while Bounce brings pop to daily miles with models like the Neo Zen and Neo Vista. Cruise delivers reliable support and cushioning while Float provides plush, high-caliber cushioning in both a traditional neutral shoe like the Wave Sky and a stability shoe like the Wave Horizon. In case you didn’t know, the traditional way of

classifying running shoes has vanished, an admittedly odd reality for ol’ shoe guys like myself. The growing gravel category Years ago, the gravel – or door-to-trail – category did not exist. Today, the running shoe mashup of road footwear sensibilities with trail footwear pragmatism is burgeoning. Not surprisingly, European brands such as Craft and Salomon are leading the charge, fueled by the realities of local environments where runners can often start a jog at their

A focus on … laces? Though shoelaces are an essential component of performance running footwear, they are far from sexy. As a result, shoelaces can be overlooked, minimized and discounted by brands who have so much to consider in building a compelling model for the marketplace. Increasingly, however, I’ve seen brands take greater care with the laces they choose, understanding that shoelaces, modest as they seem, represent a daily touchpoint with runners. A brand like Tracksmith, for instance, has clearly invested in beyond-thenorm laces to give users an elevated tactile experience. (Of particular note, a number of brands are foregoing shoelaces altogether, including On’s breakthrough work with its LightSpray products.) At TRE 2025, I noted something else with shoelaces. From one footwear booth to the next, I saw upcoming models featuring sawtooth laces, which have serrated edges to help ensure a tidy lock. Once the domain of racing shoes, sawtooth

laces appeared on trail shoes and daily trainers alike on the TRE floor. It’s a minute observation, but an interesting one demonstrating how brands are working harder than ever to mind the details. Surprising finds While the big booth spaces at TRE capture outsized attention, it’s the smaller vendors inhabiting 10-by-10 foot booths that bring particularly unique energy to TRE. Understanding they can get lost in a sea of 350-plus exhibitors on a massive trade show floor, their creativity and push to stand out is impressive and inspiring. Tantrums, for instance, is a one-year-old company selling two different hydration vests – a small, niche company in a small, niche category. And yet, the California-based startup caught eyeballs with its bodega-styled booth featuring Tantrums-branded bottled water, a black-andwhite checkered floor, a live security feed of the booth and a refrigerated display case containing its vest styles. It was hard to walk by and not be intrigued. And notably, some of these small booths might hold the greatest potential to help running stores increase revenue and profitability, perhaps providing an opportunity to sell more to existing customers. Consider Sweaty Ponytails, an upstart greeting card company tucked on the far edge of the expo hall. Its 66

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Fledgling brands, including Kiprun, European retailer Decathlon’s shoe brand that made its U.S. debut at TRE 2025, are bringing excitement and innovation ro run specialty. Meanwhile, smaller brands such as Sweaty Ponytails (below) and its novel greeting cards are providing retailers with another potential revenue stream. colorful greeting cards carried fun memes like “now you can put one of those stupid 26.2 stickers on your car” and “don’t poop your pants.” The greeting cards represent a quickgrab, add-on item capable

of driving overall spend in running shops. Optimism abounds During her featured presentation on TRE Education Day, Circana’s Beth Goldstein shared data

showing event participation growing eight percent in 2025, while involvement with running clubs jumped 60 percent and performance running shoe sales climbed nine percent. She also noted a projected eight percent year-over-year increase in running footwear sales in 2026. Exciting news for shoe peddlers, right? Dial down further and there’s additional positive energy. Despite ever-increasing competition from online power players such as Amazon and Zappos as well as footwear brands’ swelling direct-to-consumer efforts, independent run specialty saw dollar sales, unit sales and average selling price all climb from 2024 to 2025, according to Karnan Associates data. In short, indie run specialty, not just the overall running market, is healthy and trending in a positive direction. Are there headwinds? No doubt. Business costs, in particular, continue eating into profitability and causing consternation while labor remains an ever-persistent concern. But by and large independent run specialty has reason for optimism. The formula of personalized service plus thoughtful curation of goods plus community connections continues working. Even more, though, running retailers have proven to be an enterprising, problem-solving bunch more than capable of overcoming challenges and securing success. n

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