CMTUTMB2026-Expo pack-ENG

27-29 NOV & 3-6 DEC 2026 CHIANG MAI, THAILAND

As it enters its 2026 edition, HOKA Chiang Mai Thailand by UTMB® embarks on a pivotal new chapter, proudly securing its status as the UTMB® World Series Asia Major for the next six years.

More than just an international trail running event, it has evolved into one of Asia’s most influential platforms, seamlessly integrating sports, tourism, and the rich culture of Chiang Mai for a global audience.

The resounding success of last year’s event highlighted Chiang Mai's extraordinary potential, welcoming over 10,000 athletes from more than 90 countries — including world-class elites and passionate international sports enthusiasts.

Building on that momentum, the event continues its expansive format across two iconic venues: Doi Inthanon National Park and Chiang Mai PAO Park.

By spanning two incredible weekends, this schedule is purposefully designed to encourage longer stays, offering athletes and their families the perfect opportunity to deeply explore the region, embrace the local culture, and truly discover the wonders of Thailand beyond the trails. Today, it stands undeniably as a premier global stage for the international sports community.

NATIONAL STRATEGY & GOVERNMENT COLLABORATION Government Direction: Initiated in 2019 under the Prime Minister's directive, this strategy positions trail running as a primary catalyst for driving Sports Tourism. It focuses on developing accessible, world-class training grounds within national parks to attract a global community of runners, thereby generating national revenue and establishing annual international sporting events.

Strategic Partnerships: The Sports Authority of Thailand (SAT), under the Ministry of Tourism and Sports, leads this operational framework. SAT works in strategic synergy with key government agencies—including the Ministries of Defense, Interior, Natural Resources and Environment, and Public Health—to execute this major national-level competition.

Elevating to World Standards: By securing hosting rights from UTMB® International—the premier global trail running organization—SAT leverages world-class expertise to elevate Thailand’s event management standards. This strategic move successfully propelled Thai courses into the prestigious UTMB® World Series, accelerating Thailand's prominence on the global stage.

Collaborative Integration

Sports Authority of Thailand (SAT)

National Sports Development Fund (NSDF)

A state enterprise under the Ministry of Tourism and Sports, dedicated to advancing national sports at both amateur and professional levels. SAT focuses on athlete development, sports infrastructure management, and driving the nation's broader sporting excellence and industry growth.

A financial body established to provide budget support for the development of national athletes, sports associations, and the organization of international competitions.

TIMELINE June 18, 2019 Initial Government Policy The government assigned the Ministry of Defense, the Ministry of Tourism and Sports, the Ministry of Interior, and the Ministry of Natural Resources and Environment to organize trail running events.

September-November 2019 Policy Implementation The Sports Authority of Thailand collaborated with UTMB® International to initiate the country's first international trail running event.

February 13-16, 2020 Zero Edition Success Organized at Doi Inthanon, the Zero Edition (Ultra Trail Thailand 2020) successfully made Thailand the first certified 'by UTMB' venue, meeting rigorous global standards.

February 26, 2020 MoU Signing with UTMB® The Sports Authority of Thailand (SAT) signed a Memorandum of Understanding (MoU) with UTMB® International to officially host the Thailand by UTMB® event, ensuring strict alignment with global UTMB standards.

October 29 - November 1, 2020 Thailand by UTMB® 2020 - 1st Edition The inaugural Thailand by UTMB® race was successfully held despite the challenges of the COVID-19 pandemic and national lockdowns.

The event welcomed 1,800 participants, including international athletes residing in Thailand.

TIMELINE November 26, 2020 Inclusion in the UTMB® World Series Thailand by UTMB® has been announced as one of the 28 races in the UTMB® World Series, a collaboration between the UTMB® Group and the IRONMAN Group to develop a global trail running series.

December 9-12, 2021 Thailand by UTMB® - 2nd Edition Successfully held to coincide with the country's reopening, the event welcomed 2,525 athletes from 36 countries.

April 8, 2022 Asia Pacific Major Announcement Rebranded as Doi Inthanon Thailand by UTMB®, the race was officially announced as the Asia-Pacific Major for 2022 and 2023.

June 10, 2022 Official Meeting with the Prime Minister UTMB® Group Chairwoman, Mrs. Catherine Poletti, met with the Prime Minister of Thailand to strengthen their strategic partnership.

November 29, 2022 Cabinet Approval for Two WorldClass Events The Thai Cabinet approved the hosting of two major international trail running events: Doi Inthanon Thailand by UTMB® (Chiang Mai) and Amazean Jungle Thailand by UTMB® (Betong, Yala).

TIMELINE December 8-11, 2022 Doi Inthanon Thailand by UTMB® - 3rd Edition Welcomed 5,400 runners from 64 countries, generating an economic impact of 876 million THB.

December 7-10, 2023 Doi Inthanon Thailand by UTMB® - 4th Edition Welcomed 5,476 runners from 70 countries, generating an economic impact of 831 million THB.

December 5-8, 2024 HOKA Chiang Mai Thailand by UTMB® - 5th Edition Welcomed 6,900 runners from 80 countries, generating an economic impact of 1.08 billion THB.

November 29 - December 7, 2025 HOKA Chiang Mai Thailand by UTMB® - 6th Edition Welcomed 9,656 runners from 89 countries, generating an economic impact of 1.27 billion THB.

2025 KEY NUMBERS

THE DUAL EXPERIENCE: Two Weeks, Two Hubs November 28-29, 2026

DOI INTHANON NATIONAL PARK

27-29 NOVEMBER 2026

Approximately 90 km from Chiang Mai International Airport (CNX), Doi Inthanon is the highest mountain in Thailand.

The mountain, also known as the “Roof of Thailand,” rises to an elevation of 2,565 meters.

Doi Inthanon is one of the most popular national parks in Thailand. It is famous for its waterfalls, scenic trails, remote villages, breathtaking viewpoints, sunrise and sunset viewing, birdwatching, and year-round cold weather at higher elevations. The main park entrance is located about 70 km southwest of the Chiang Mai city center.

The 50K Day, 50K Night, and 20K categories will take place during this weekend, starting at the Doi Inthanon National Park Headquarters on November 27-29, 2026.

THE DUAL EXPERIENCE: Two Weeks, Two Hubs CHIANG MAI PAO PARK

3-6 DECEMBER 2026

Approximately 10 km from Chiang Mai International Airport and 5 km from the vibrant Nimmanhaemin Road, Chiang Mai PAO Park is a sprawling public green space in the city. The park covers an area of approximately 20 hectares and features a large lake, walking and jogging paths, exercise areas, playgrounds, and various scenic sculptures and monuments.

Every December, the park comes alive with the Charming Chiang Mai Flower Festival, a vibrant celebration of nature's beauty. The festival features stunning floral displays, creative light installations, and captivating art that transform the park into an enchanting wonderland. Showcasing the region's exceptional floral artistry, this unique event draws both locals and tourists, attracting an estimated 100,000 visitors per day.

The 100M, 100K, 50K Day, 50K Night, 20K Day and 20K Night categories will take place during this weekend, starting at Chiang Mai PAO Park on December 3-6, 2026.

& ELITE INTRODUCTION

PAGODA 50 - DIRECT ACCESS TO OCC

INTHANON 20

CHIANG DAO 160 - DIRECT ACCESS TO UTMB

ELEPHANT 100 - DIRECT ACCESS TO CCC

SUTHEP 20 SUTHEP 20

HMONG 50

CHEDI 20

SUTHEP 20

ULTRA TRAIL VILLAGE

WEEK 1 - DOI INTHANON FLOOR PLAN

MERCHANDISE

WEEK 1 - DOI INTHANON EXPO LAYOUT & PACKAGES

Extra tent = 5,000 THB/tent

ZONE X 5 × 5 m space (2 tables, 4 chairs)

Design must be approved

15,000 THB 5 Exhibitor ID cards (with QR code worth 200 THB each) 20% Discount Pagoda/Inthanon bib x 1

Free Inthanon bib x 1

HOKA T-shirt × 5 Free Warm-Up Run bib × 2

ZONE A, B, C 3 × 3 m tent (1 table, 2 chairs)

6,000 THB 2 Exhibitor ID cards (with QR code worth 200 THB each) 10% Discount Pagoda/Inthanon bib x 1

Free Warm-Up Run bib × 1

HOKA T-shirt × 2

WEEK 1 - DOI INTHANON

EXHIBITOR SERVICES INCLUDED

OPTIONAL ADD-ONS

5 Amp Electricity CCTV (Common Areas Only).

Table 70×150 cm.

Exhibitors are responsible for securing their own booth and belongings.

ADDITIONAL ELECTRICITY

Best Rate

THB 2,000 by 30 October

Best Rate

Chair

24-Inch Electric Fan

THB 100 / Unit

THB 800 / Unit

EVENT TIMELINE

30 Amp

15 Amp

THB 200 / Unit

THB 4,000 by 30 October

THB 3,000

THB 5,000

1-13 November

1-13 November

2

3

SET-UP

EXPO DAYS

DISMANTLING

THU 26 NOV 10:00 AM–8:00 PM

FRI 27–SAT 28 NOV 11:00 AM–8:00 PM

SUN 29 NOV 5:00 – 8:00 PM

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REFUNDABLE SECURITY DEPOSIT

THB 10,000 THB 4,000

THB 6,000

CASH

Late booking

Late booking

Pay before or upon arrival.

Fully refunded after inspection if the area is left clean.

EXPO CONNECT Logistics Service for Exhibitors See EXPO CONNECT Section

EVENT ATMOSPHERE

MORE INFORMATION

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WEEK 2 - CHIANG MAI PAO PARK FLOOR PLAN

FLOWER FESTIVAL

MERCHANDISE

F

S3

FINISH

DROP BAG

START

S2

FOOD

ENTRANCE

E

P

S1

GEAR CHECK

ORGANIZER’S ZONE

B A C S

BIB

WEEK 2 - CHIANG MAI PAO PARK EXPO LAYOUT & PACKAGES: ZONE A, B, C, S

B A C S

BIB

ZONE A / B / C / S 3 x 2 m. enclosure under a tent (1 table, 2 chairs)

25,000 THB 2 Exhibitor ID cards (with QR code worth 200 THB each)

HOKA T-shirt × 2

Free Warm-Up Run bib × 1

WEEK 2 - CHIANG MAI PAO PARK STANDARD BOOTH ZONE A, B, C, S

3 x 2 m Booth Spaces

WEEK 2 - CHIANG MAI PAO PARK EXPO LAYOUT & PACKAGES: ZONE P, E, G E P

G

ZONE P

ZONE E

ZONE G

5 × 10 m space

10 × 10 m space

(2 tables, 4 chairs)

(4 tables, 8 chairs)

3×3m enclosure under a tent

Design must be approved

Design must be approved

(1 table, 2 chairs)

(For race organizer only)

195,500 THB 8 Exhibitor ID cards

195,500 THB 8 Exhibitor ID cards

12,000 THB 2 Exhibitor ID cards

(with QR code worth 200 THB each)

(with QR code worth 200 THB each)

(with QR code worth 200 THB each)

HOKA T-shirt × 8

HOKA T-shirt × 8

Free Warm-Up Run × 1

20% Discount Trail bib x 1 Free 50K bib x 1 Free 20K bib x 1 Free Warm-Up Run bib × 3

20% Discount Trail bib x 1 Free 50K bib x 1 Free 20K bib x 1 Free Warm-Up Run bib × 3

Zone P - Park Activation Space 7 x 50 sq.m. plots near the heart of the event

10 x 5 m PER PLOT

CHOOSE YOUR PLOT

ZONE E - Extraordinary Expo Space Extra-sized plots beside the mandatory gear check

FOOD DROP BAG GEAR CHECK

G

TOILET

10 x 10 m PER PLOT

Ideal for flagship displays, interactive experiences and high-impact brand activations.

ZONE G - Global Race Village Exclusive booths for local and global race organizers

3x3m PER BOOTH

CHOOSE YOUR BOOTH AVAILABLE RESERVED

STORE

BOOTHS G1-G25

2 9 m BOOTH SPACE

25

TOTAL BOOTHS

GEAR CHECK DIRECT VISIBILITY

VISITOR FLOW HIGH-TRAFFIC LOCATION

Connect your race with the global trail running community

WEEK 2 - CHIANG MAI PAO PARK EXHIBITOR SERVICES INCLUDED

OPTIONAL ADD-ONS

ZONE G - 5 Amp Electricity ZONE P/E - 30 Amp Single-Phase Breaker Provided; Electrical Connection by Exhibitor.

Table 70×150 cm.

CCTV (Common Areas Only).

THB 200 / Unit

Chair

24-Inch Electric Fan

THB 100 / Unit

THB 800 / Unit

Exhibitors are responsible for securing their own booth and belongings.

EVENT TIMELINE

ADDITIONAL ELECTRICITY

MON 30 NOV

30 Amp

15 Amp

TUE

WED

THU

FRI

SAT

SUN

1 DEC

2 DEC

3 DEC

4 DEC

5 DEC

6 DEC

DISMANTLING

DISMANTLING

8:00 -10:00 PM. ZONE A, B, C, S

1:30 - 6:00 PM. ZONE P, E, G

SET-UP 10:00 AM. - 8:00 PM. ZONE P, E, G, S

Best Rate

THB 2,000 by 5 November

Best Rate

THB 4,000

SET-UP

by 5 November

10:00 AM. - 8:00 PM. ZONE A, B, C

EXPO DAYS 11:00 AM. - 8:00 PM. ZONE A, B, C, S, E, G

EXPO DAYS 10:00 AM. - 8:00 PM. ZONE P

THB 3,000

THB 5,000

6 - 19 November

6 - 19 November SET-UP

EXPO DAY

DISMANTLING

REFUNDABLE SECURITY DEPOSIT

THB 4,000

THB 6,000

Late booking

Late booking

THB 10,000 CASH

EXPO CONNECT

Pay before or upon arrival.

Fully refunded after inspection if the area is left clean.

Logistics Service for Exhibitors See EXPO CONNECT Section

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HOW TO BOOK - EXPO BOOTH

1

2

3

4

RESERVE ONLINE

MAKE PAYMENT

BANK TRANSFER

CONTACT US

https://shop.running connect.com/produc t/CMTUTMB2026/C M26-BOOTH

100% payment is required to complete your reservation.

Transfer the full amount using the bank details below.

BANK TRANSFER DETAILS

Send your payment details or contact us for assistance.

CONTACT Thailand

Bank: Kasikorn Bank Branch: Central Rama 3 Account No.: 0658702459 Account Name: Keystone Connection Co., Ltd.

Onjira Aiemphomgphaithoon (Tarn) Tel: +66909700141 Email:boothreservation.ksc@gmail.com

SWIFT Code: KASITHBK International

COMPANY DETAILS Keystone Connection Co., Ltd. 16 Sathupradit 16 Alley, Bangklo, Bang kor lhaem, Bangkok 10120, THAILAND Tax ID: 0105562200073

Patcharaporn Po-ngern (Tu Pacha) +66815704809 Email: boothreservation.ksc@gmail.com

SPECIAL TWO-WEEK OFFER Book for two weeks and receive 50% off your first week’s fee.

EXPO CONNECT

EXPO CONNECT LOGISTICS SERVICE FOR EXHIBITORS End-to-end logistics service that makes it easier for exhibitors to move goods in and out of the event.

1

2

3

4

5

BANGKOK DROP-OFF

CHIANG MAI DELIVERY

BOOTH DELIVERY

RESTOCKING / TRANSFER

RETURN

1 - BEFORE THE EVENT

2 - DURING THE EVENT

3 - AFTER THE EVENT

• Drop-off point in Bangkok

• Delivery to venue / Direct-to-booth

• Move goods out of the booth

• Consolidation & transport planning

• Restocking during the event

• Loading Dock scheduling

• Loading Dock scheduling for goods handling

• Transfer between event venues

• Collect returned goods within the designated period

• Transport to the event venue

• Temporary storage

WHAT EXHIBITORS GET Less transport handling and on-site manpower

Goods-in-transit insurance and proof of handover

Structured loading dock scheduling for smoother goods movement

SERVICE PACKAGES BASIC

STANDARD

PREMIUM

THB 8,000 / CBM

THB 10,500 / CBM

THB 13,500 / CBM

Includes delivery into the exhibition area

Includes transfer between 2 event venues

Round-trip transport + loading dock scheduling

Note CBM = cubic metre, calculated as Width × Length × Height (metres) Prices include 7% VAT Minimum 1 CBM

FOR CUSTOMERS WHO DO NOT PURCHASE THE SERVICE PACKAGES

THB 200/ TRIP Loading dock to booth delivery (per trip) Additional service for delivery from the venue's loading area to your booth.

Note: The fee is charged per trip. Service availability and any additional charges are subject to the type of goods, service queue, and the team’s discretion.

HOW TO BOOK- EXPO CONNECT 3 1 2

4

CONFIRM SERVICE

PREPARE GOODS

DROP OFF GOODS

COLLECT AFTER EVENT

Select a service package Loading Dock scheduling is provided for goods handling

Provide accurate carton count and volume Pack appropriately and label brand / destination

Deliver goods to PATHTRACK Bangkok before the cut-off for each event venue

Goods are transported back to Bangkok Collect within the announced return period

IMPORTANT DELIVERY DATES

DOI INTHANON

CHIANG MAI PAO PARK

BANGKOK RETURN

Drop-off deadline

Drop-off deadline

Drop-off deadline

18 Nov 2026

17:00

23 Nov 2026

17:00

9-16 Dec 2026

09:00-18:00

IMPORTANT NOTES

Package changes: notify at least 15 days in advance Oversized / special-handling goods may incur additional charges Check goods upon receipt and report any irregularities immediately Damage/loss claims must be reported within 3 days BANK TRANSFER DETAILS

CONTACT Thailand, International

Bank: The Siam Commercial Bank PCL Branch: Central Raminthra Branch Account No.: 292-258087-9 Account Name: PATHTRACK Co., Ltd. SWIFT Code: SICOTHBK

COMPANY DETAILS PATHTRACK Co., Ltd. 44/217-219 Phahonyothin Road, Anusawari Subdistrict Bang Khen District, Bangkok 10220

Virin Sittiwong (View) Tel: +6622969493

+66622969493 Email: pathtrack.acc@gmail.com

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