An insight into led display screens

RUNNING BOARDS

AN INSIGHT INTO

LED DISPLAY SCREENS

WHAT ARE DIGITAL LED DISPLAYS? The digital LED screens are flat panel displays that make use of ‘light-emitting diodes’ as the pixels for ‘video display’. For their brightness, they can be used outdoors for various events. In the recent years, they are used in the public transportation vehicles, destination signs and as the ‘variable-message’ signs on the highways. The LED screens (Light Emitting Diode screens) provide general illumination along with the visual display, which is used for decorative as well as stage lighting purposes. The colour space model in these screens is Blue (B), Red (R) and Green (G). By combining these three colours (blue, red and green) millions of hues are reproduced on the screens.

PARAMETERS BASED ON WHICH TO CHOOSE A LED SCREEN VARIOUS FACTORS HAVE TO BE CONSIDERED BEFORE INVESTING ON THE LED SCREENS, SUCH AS LED TYPE, RESOLUTION, SCREEN BRIGHTNESS, REFRESH RATE, COLOUR PROCESSING ETC.  LED Types: There are several kinds of diodes such as the DIP LEDs, which are used for outdoor advertising and the SMD LEDs, which are used for both outdoor and indoor advertising. Customers should choose according to their requirement.  Resolution: Resolution, pitch or density of the LED spacing affects the material quality displayed on media. Digital screens of maximum resolution are required for displaying data, numbers or graphics.  Brightness: The ‘standard brightness’ for the outdoor screens must be (5000 -7000) cd/sq. meter and for indoor screens must be (700-2500) cd/sq. meter.  Refresh Rate and Colour Processing: When choosing LED screens for events, to invest in one with a refresh rate of 1000 Hz and ‘colour processing’ at the rate of ‘16 bits’ per colour.

THE MERITS ASSOCIATED WITH LED ADVERTISING  Attention-Arresting Displays: The biggest advantage of Led display screens is that they are large and vibrant displays that can easily draw attention.  Variety of Content Display: LED digital screens for hire offer the opportunity of shuffling advertising messages throughout the day for different audiences. For instance, during the noon hours, you could display ‘happy hour’ related advertisement for the ‘rush-hour’ traffic and advertise ‘live music’ at night once ‘happy hour’ ends.  Can Be Operated from Anywhere: A good thing about digital advertising is that it can be remotely operated with WiFi connection. With the help of this technology, you can control many billboards with clicks of the mouse.

WHAT MUST YOU KNOW ABOUT RUNNING BOARDS? Running Boards is an Australian-based company that offers a wide range of formats for advertising such as digital mobile billboards, digital advertisement trailers, relocatable billboards, walking boards and bike boards. They deliver mobile billboards and digital screens across Australia in Canberra, Adelaide, Melbourne, Perth, Townsville, Brisbane and Gold Coast. Their mobile billboards have proved to be excellent advertising formats for promoting the Oscar-winning movies. They have years of experience in public events, ‘high traffic’ areas and superb demographics by means of which they design effective campaigns for the clients. They even offer effective toolkits for clients that guide them in designing effective outdoor advertising campaigns.

Thank You