March 27, 2012

Page 1

POSTAL PATRON U.S. POSTAGE PAID MAILED FROM RUIDOSO, NM 88345 PERMIT NO. 9 PRESORT STANDARD

50 cents

For more photos and the latest stories updated daily, visit

“Never Settle for Less”

www.ruidosofreepress.com

1404 Sudderth • Ruidoso, NM

575.257.4223

What’s

happening March 29

LeAnn Rimes at the Inn of the Mountain Gods

Known for her rich vocals and her rise to fame as an eight-year-old champion on Star Search, Rimes made her breakthrough into country music in 1996 with her breakthrough #1 album “Blue”. Since her debut, Rimes has won two Grammys in addition to many major industry awards. In addition, she has released ten studio albums and four compilation albums. 575464-7777, 8 p.m. Tickets start at $25.

March 31

Miss Ruidoso Pageant

Miss Ruidoso is a part of the Miss America system of pageants, and supports their main sponsor, “Children’s Miracle Network”, which helps children in need. Come support our candidates, each vying for a chance at gaining experience in poise, stage presence, confi dence plus the opportunity for a scholarship. Mountain Annie’s Center for the Arts at 2710 Sudderth Dr., 7 p.m. $15 for Adults. $10 for Students, Seniors, and Military.

REO Speedwagon at the Inn of the Mountain Gods

“Formed in 1967, signed in 1971, and fronted by iconic vocalist Kevin Cronin since 1972, REO Speedwagon has, for decades, been a confounding blend of consistency and change. Today it’s all about what it has always been - taking good care of the band’s legacy while keeping the focus on the future. That may be more important these days, Cronin believes.” Inn of the Mountain Gods, 1-800-5459011, www.innofthemountaingods.com. 8 p.m. Tickets start at $30.

Building Common Ground: Action: Dance

Dancing to build community — hosted by Common Ground of Ruidoso. People are invited to a day of joy and fellowship shared through the art of dance at the Library in the downstairs classroom. Ruidoso Public Library, 107 Kansas City Road, 575-258-3704 www.youseemore.com/ruidosopl. Noon to 1:30 p.m. Free.

Please support our school athletics. Check out the Sports Section for the lineup for all Lincoln County schools and come out and watch some baseball!

TUESDAY, MARCH 27, 2012 • w w w . R u i d o s o f R e e P R e s s . C o M • VOL. 4, NO. 13

A property of

April is Keep Ruidoso Beautiful month By Eugene Heathman Editor eugene@ruidosofreepress.com Village of Ruidoso Mayor Gus Raymond Alborn proclaimed April 2012 as “Keep Ruidoso Beautiful Month” during the regular council meeting Tuesday. The keep Ruidoso beautiful committee has recognized the important commitment to improving the village and encourages all citizens to take pride in the community by picking up litter, beautifying the village by planting trees and flowers in addition to spreading the importance of volunteerism. The proclamation follows Ruidoso’s membership as a certified village with Keep America Beautiful, Inc. The organizations camEugene Heathman/Ruidoso Free Press paign, the Great American Volunteers working on the Peoples Garden, a community garden located at the Smokey Bear Cleanup is celebrating its Ranger District headquarters on Mechem Drive, gather at the arbor donated by the ENMU-Ru15th anniversary in 2012, idoso construction industries division during a cleanup day to prepare the garden for growing featuring more than 3 million season. volunteers participating in sustainable practices that nurture, maintain Community Gardens more than 30,000 events in and protect the health of soil, water and air Community gardens such as the more than 32,000 communities nationwide. by providing a beautiful place in the comThe village has appointed a keep Ruidoso Peoples Garden at the U.S. Forest Service beautiful committee tasked with engaging Smokey Bear Ranger District headquarters munity to gather, learn, share and enjoy. Master Gardener Roger Allen, forest serthe community in taking pride in its natural are just one way to celebrate involvement vice employees, volunteers from the New resources, its neighborhoods while seekin the campaign. The Peoples Garden Mexico Alliance for Children, EcoSering to protect and improve the community grows fresh fruits and vegetables for those vants, Team Apple Corps, and other memthrough the action of citizens, schools, gov- in need and native trees, shrubs and flowsee Ruidoso, pg 5 ernment and businesses working together. ers for wildlife. The project demonstrates

Fix your flapper campaign encourages conservation By Sue Hutchison Reporter suehutch@valornet.com Ruidoso’s water supply could be headed down the toilet. Up to 200 gallons of water a day can leak from one faulty flapper, according to Randall Camp, Village of Ruidoso Utilities Director. With 70 percent of Ruidoso homeowners receiving utility bills in another zipcode, Camp knows there are potentially thousands of gallons of water daily which are wasted without owners knowing of a problem. Unoccupied homes without exterior water shut-off valves, in addition to being non-compliant with existing village ordinances, add to the problem when detected leakage cannot be quickly stopped.

Permanent residents may be unaware of leakage issues, both in their household toilets and faucets. “If ‘jiggle the handle’ is a standard phrase in your house, you have faulty flappers,” says Camp. A leaky faucet with a steady stream which measures a diameter of just one sixteenth of an inch can waste in excess of 600 gallons in a 24 hour period, according to information produced by the village Utilities Department. The Utilities Department and the Village of Ruidoso are partnering with “Fix your Flapper.” Residents, when paying utility bills will receive free leak-detector tablets which, when placed in toilet tanks, will show if leakage is occurring. Tablets are now available at the village’s utility payment desk, and resi-

dents may request enough tablets to diagnose each toilet. Simple directions are available in both English and Spanish. “Leaky toilets and faucets are thieves of money and water,” says Camp. “Even if a plumber is used, the cost to fix a leak will usually pay for itself in a year.” With the village using up to 2 million gallons of water daily, Camp is a champion of water conservation methods and wants citizens to be informed. When Camp presented the new campaign to the village council March 13, Councilor Stoddard remarked, “When you get to be my age, you’ll understand the leaky pipe concept.” The village, geographically, is considered high desert and extended drought condisee CAMPAiGN, pg 5

MTD Media expands staff, capitalizes on regional marketplace By Eugene Heathman Editor eugene@ruidosofreepress.com MTD Media, a multi-media company based in Ruidoso announced the growth of their workforce in a move which capitalizes upon the emerging multi-media marketplace in central and southeastern New Mexico. MTD Media is the owner of the Ruidoso Free Press newspaper and five radio stations; AM1490 KRUI- News- Talk and Tourism; Real Country W-105FM, KIDX Classic Rock 101.5FM; The Mix 96.7FM and The Nerve 107.1FM, broadcasting in Lincoln, Otero, Eddy and Chaves counties.

Mohr named Advertising Director

Marianne Mohr has been promoted to the position of advertising director for MTD Media. Mohr has been with the company as part of the sales team in Ruidoso but will now serve in a regional capacity as MTD capitalizes on market share and growth opportunities throughout central and southeastern New Mexico. MTD Media General manager, Lisa Morales said, “I’m pleased to find an accomplished Advertising Director with a track record of endurance and business savvy. Mohr is innovative and creative,

Marianne Mohr

she strongly believes in our business and that of our business partners. Her entrepreneur attitude is seen in her work and can be read in her weekly column. “Mohr has more than 30 years experience in the field of advertising, marketing, sales, business development, operations management and customer service with firms in Information Technology, Real Estate and Retail industries. Mohr has developed and deployed programs that successfully executed mission-critical sales functions and marketing strategies. These programs resulted in increased sales revenue, lowered cost of sales, improved operational profit! TION LOCA

REAL ESTATE TEAM SDC, REALTORS®

(575) 258-5008

(575) 257-5111 ext. 117 307 Mechem Dr, Ruidoso, NM

Sue Hutchison

Jacob Rodriguez

ability and expanded channels of distribution. Design and execution of web-based sales and marketing programs resulted in 100 percent sales increases in six months, markedly predictable revenue streams, successful new product & technology launches and diversification into new markets.

Rodriguez adds depth to MTD Media Sales Team

Jacob Rodriguez has been added to the MTD Media team as a business consultant for the Ruidoso and Otero County markets see sTAff, pg 5

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