Rug Insider Magazine, Spring 2024

RUGS AND CARPETS FOR THE DESIGN PROFESSIONAL

CARPETS WITH

CONSCIENCE

Environmental Rugs 2024 SPRING 2024 - VOLUME XXVII - ISSUE 4

ENDURING STORIES + D2D | The Scarab

In Person, On Site, At the Ready InDEPTH | Redesigning History InSTYLE | High Point Antique Rugs Care and Cleaning Guide

Oriental Designer Rugs Celebrates 40 Years

On The Cover | Exquisite Rugs

green light

NEW TO

KHOTAN COLLECTION

CELEBRATING 45 YEARS OF ARTISANAL HANDCRAFTED AREA RUGS HIGH POINT MARKET IHFC, G-369 | APRIL 14 - 17, 2024 SHOWROOM OPENS FRIDAY, APRIL 12 (CLOSED SATURDAY, APRIL 13)

LAS VEGAS NEW YORK HIGH POINT

KALATY.COM

SKU #1524, Souf Collection SKU #1524, Souf Collection

Los Angeles, CA Los Angeles, CA Tel: (323) 658-9000 Tel: (323) 658-9000

High Point, NC High Point, NC Market Square Showroom #278 Market Square Showroom April 12-17, 2024 #278 April 12-17, 2024 Tel: (818) 642-3933 Tel: (818) 642-3933

Carlstadt, NJ Carlstadt, NJ Tel: (201) 864-1111 Tel: (201) 864-1111

UNDERFOOT & TOP OF MIND Market Square • Suites • Salon • Plaza Suites • Showplace National Furniture Mart • Hamilton Properties • IHFC Floors 2–5 • INTERHALL • C&D Discover the latest trends in rugs and floor coverings with dozens of exhibitors.

KAS Rugs & Home

Unique Loom

Trans-Ocean Import

April 13 – 17, 2024 ANDMOREHighPointMarket.com #ANDMOREhpmkt

RUGS Dallas • High Point • Las Vegas

Livingston 69DBF in Ivory/Blue

feizy.com

MODERN, TRANSITIONAL & TRADITIONAL

View our up-to-the-minute entire inventory online.

SHRUGS.COM

40 Universal PL | Carlstadt, NJ 07072 | Tel: 201-933-4300 | Email: info@shrugs.com Visit us in High Point, Suites at Market Square, 2nd Floor, Space M1015, April 12-16

Chelsea Collection

Harounian Rugs International High Point Market, IHFC Building, D431 April 13 - 17, 2024 LAS VEGAS

HIGH POINT

NEW YORK

Viceroy Collection

Harounian Rugs International High Point Market, IHFC Building, D431 April 13 - 17, 2024 WWW.HRIRUGS.COM

800-682-3330

INFO @ HRIRUGS.COM

®

Chambord Collection Design S3 Denim Programmed Sizes 8x10, 9x12 and 10x14, custom sizes, oversizes and runners We have moved!

New Address

iii

145 Industrial Ave • Suite L • Little Ferry, NJ 07643 • 1-888-880-RUGS • 212-695-3000 • Fax: 212-695-0022 info@shalombrothers.com • www.shalombrothers.com

APRIL 13-17

IHFC H-345

Estelle-6 Beige

www.momeni.com

HPMKT HIGH POINT MARKET APRIL 13-17, 2024

S U I T E S AT M A R K E T S Q UA R E S PAC E G - 6 0 0 0 A , S A L O N WALL-TO-WALL CARPETING | AREA RUGS ROLL RUNNERS | CUSTOM RUGS

couristan.com | 800.223.6186

InBusiness

29 JANE ROHR THE SCARAB Contributing editor, Brian K. Robins continues his Dealer to Dealer series with Jane Rohr of The Scarab.

Share her passion!

SPRING 2024 – VOLUME XXVII – ISSUE 4 ENDURING STORIES RUG INSIDER Magazine is a quarterly publication which covers the rug and carpet industry with a focus on quality, design, and an eye toward the future.

CONTACT 4 Fortsalong Road Meredith, NH 03253 USA 603 279 4938 | ruginsider.com

SUBSCRIPTIONS 1-Year $44 | 2-Year $80 (USD) subscriptions@ruginsider.com ruginsider.com/subscribe

EDITORIAL DIRECTOR PUBLISHER/PRINT ADVERTISING Peter Woodaman peter@ruginsider.com C: 603 387 6477 V: 603 279 4938 DESIGNER Cheryl Sivewright cheryl@ruginsider.com CONTRIBUTING EDITORS Cecile Corral cecile@cecilepr.com Rodney Hakim rodney@pgny.com Alex Milstein Carol Milano Brian K. Robins Jennifer Samad

ON THE COVER THE SMITHSONIAN Exquisite Rugs is set to launch its second museum collaboration at the upcoming spring High Point Market. In a new partnership with the esteemed Smithsonian Institution, the company will unveil rugs inspired by the museum’s renowned collections including design #6895 from the Masterlooms Collection. Handcrafted designs in hand-spun wool and silk reflect examples of exceptional floor coverings across centuries from around the globe. exquisiterugs.com

16

FEATURED COLLECTION: PRISMATIC. See more styles at nourison.com.

Visit Nourison Home at High Point Market, IHFC Building IH101. April 13-17, 2024

RUG FEATURED:

PRS38 | MULTICOLOR SCAN TO SHOP

InFOCUS

41 GREEN LIGHT When the light turns green, we get revved up by Alto from Creative Matters.

Hand-knotted in 100-percent fine Tibetan wool in Nepal, Alto’s verdant palette transitions from inky charcoal to fresh pistachio hues. All part of the Sonance collection, 100-knot, 4mm cut pile construction. Want more of the green? Fast-forward to page 41! creativematters.com

Nourison Home’s artisanally hand-tufted Colorado collection in 100-percent Tibetan Wool.

InDEPTH

33 CARPETS WITH CONSCIENCE In her first article for RUG INSIDER, Contributing Editor Carol Milano examines the growth and importance of sustainability in the area rug industry—from practices to products.

Insider’s View

25 PUBLISHER’S STATEMENT Peter Woodaman welcomes spring and all things green in this info-packed issue.

InDEPTH

49 REDESIGNING HISTORY Contributing Editor Alex Milstein visits Exquisite Rugs to discover a second heritage venture with the Smithsonian museum.

InANTIQUES

81 CARE AND CLEANING GUIDE Contributing Editor Rodney Hakim delivers a primer for maintaining antique rugs—the original sustainable carpets.

INSIDE NEWS

INSIDE MARKETS

85 WHAT’S LOOMING Tamarian Launches Curated Custom; S&H Rugs returns to High Point; Oriental Designer Rugs Celebrates its 40th anniversary

InPERSPECTIVE

94 We rely on our advertisers to help support the magazine, and we ask you to consider purchasing from the fine companies in this issue.

56 IN PERSON, ON SITE, AT THE READY Bigger and better than ever, our industry markets are ready to serve. Check out High Point with Contributing Editor Cecile Corral.

65 THE RETIREMENT OF AN INDUSTRY TITAN Follow the four-generation legacy of PRG’s Sy Mafuz. RUG INSIDER salutes this Titan!

18

InSTYLE

69 Don’t miss our expanded product preview gallery for the spring High Point Market.

Index

Design 1288-A1 Design 2214-A

Design 1423-A Design 2217-A

3 2 8 4 S AT U R N C T NORCROSS, GA 30092

770 416-1060 W W W. L I B E R T Y R U G S .CO M

RETRO CLASSICS & TRADITIONALS

970 N La Cienega Blvd., West Hollywood, CA 90069 310-271-7882 • Toll Free: 888-784-2923 www.azadcarpets.com • azadusa@sbcglobal.net

KEHKASHAN RUGS LLC

KEHKASHAN RUGS LLC 1465 Alpine Ct, Tracy, CA 95376 Tel +1 510 676 9658 kehkashan2013@gmail.com

Taimany Collection

THE WORLD’S FINEST DECORATIVE RUGS

888.726.2393 | www.samad.com

Münchner Stoff Frühling 7-10 March 2024 @ Teppicharchitektur Saemmer Unsöldstrasse 9/11 80538 Munich Maison&Objet Paris 5-9 September 2024 Hall 6, North Villepinte Exhibition Centre COVER Connect New York 14-16 September 2024 The Metropolitan Pavilion New Creations 2024/2025 In-House Exhibition 7-10 October 2024 Embrach (Zurich)

Mondrianesque Squares Revisited 2, Squares Revisited Collection, Zollanvari Super Fine Gabbeh

EXHIBITING AT

INSIDER’S VIEW | FROM THE PUBLISHER

Spring Has Sprung!

SHOW TIME!

We’re springing forward in a big way, bringing you everything new and upcoming from your favorite ruggies. Don’t miss this spring’s market feature story, In Person, On Site, At the Ready by Contributing Editor Cecile Corral on page 56. highpointmarket.com andmore.com

I am proud to present you with the Spring issue of RUG INSIDER Magazine.

As the only print trade magazine published in the United States for the Area Rug Industry, “Team Rug Insider” is energized and dedicated to provide you the very best coverage of the rug world in our comprehensive quarterly publication. If you want 24/7 rug industry news online, ruginsider.com delivers.

New contributing editor Carol Milano was tasked to delve into the topic of Sustainability within the rug industry, something we all should be concerned about. See Carpets With Conscience on page 33. We kept the green theme rolling in our InFocus trend story with a smorgasboard of the latest green rugs.

Lastly, our contributing editor Rodney Hakim of PGNY, looks at the sustainability of antique carpets with a care and cleaning guide.

Brian K. Robins, contributing editor and Portland, OR-based rug dealer continues his “Dealer to Dealer” series in a conversation with Jane Rohr of Minturn, CObased The Scarab. It’s always fascinating to hear the backstory of our retailers and learn how they got into the rug business.

Spring means the High Point Market is fast approaching. Contributing editor Cecil Corral takes a look at the role and relevance of Home Furnishing Markets, see In Person, On Site, At The Ready on page 56. Check out our jam-packed InStyle gallery for a preview from several exhibitors.

In Industry News we report on Atlanta, GA-based Oriental Designer Rugs who is celebrating its 40th Anniversary. Congratulations to Renu Giri, Benny and Vineet Golcha on this milestone. RUG INSIDER also salutes the retirement of a rug industry titan Sy Mahfuz of Nashua, NH-based PRG. We wish him the very best.

RUG INSIDER is thrilled to present another “Rug Burn” from the creative cartoon genius of Ty Bettan. Check it out on page 96.

There is so much more in this expanded issue. Take a look and let us know what you think. RUG INSIDER has a lot of exciting things planned with our website, digital magazine and social media—so stay tuned.

Be well.

Peter Woodaman Publisher peter@ruginsider.com www.ruginsider.com

Follow us on social media @ruginsider 25

NON-SLIP AREA RUG PADS over 35 years of rug pad manufacturing experience

We offer a broad assortment of non-slip rug pads in a variety of styles for area rugs over hard surface or carpeted floors.

▶ AVAILABLE IN PACKAGED PRE-CUT OR BULK ROLL SIZES ▶ CONVENTIONAL NON-SLIP PVC, NATURAL RUBBER, AND

NEEDLE PUNCH

▶ OPTIONS FROM LOW-PROFILE TO PREMIUM CUSHIONED FOR COMFORT ▶ 10 YEAR NON-SLIP GUARANTEE

S AN ODE TO GET A FREE SAMPLE BOOK TODAY!

▶ QUALITY PRODUCTS, COMPETITIVE PRICING, PERSONALIZED

WWW. MSM INDUSTRIES .COM

▶ CONTACT US TO ASSIST YOU IN CREATING THE PERFECT RUG PAD

Toll Free: Office: Fax: Email: Address:

800-648-6648 615-355-4355 615-355-6874 info@msmind.com 80 Swan Drive Smyrna, T 37167

CUSTOMER SERVICE

COLLECTION TAILORED TO SUPPORT YOUR AREA RUGS AND BOOST YOUR BUSINESS PLAN! For over 35 years, ndustries as een a leading anufacturer of non-slip rug pads, s elf liners, ac ing aterials, decorative coverings, and ouseware products.

WE CAN’T WAIT TO SEE YOU NEXT YEAR!

TE! A D E H SAVE T

SEPTEMBER 79, 2024 MEADOWLANDS EXPO CENTER NJ @T H E R U G S H OW | T H E R U G S H OW.CO M | I N FO @T H E R U G S H OW The Rug Show is a non-prot organization.

Aryana Collection

Sultan Collection 1224 Collier Rd. NW, Atlanta, GA 30318 (404)367-0001 OrientalDesignerRugs.net

InBUSINESS | D2D – THE SCARAB

D2D | (DEALER TO DEALER)

BY BRIAN K. ROBINS, CONTRIBUTING EDITOR

JANE ROHR THE SCARAB

T

here is poetry in knots. A thread that connects us from material, to color, to form.

The right rug stirs the subconscious. You almost don’t know why you love it, you just do.

Rugs call to artistic souls who hunger for beauty.

Jane Rohr is one such soul.

Jane Rohr

As co-owner of the Scarab in Minturn, Colorado, Jane has made her life in the rug world. She’s organically intertwined art, craft, and commerce, resulting in a thriving business that commands a loyal following.

29

InBUSINESS | D2D – THE SCARAB JANE: We’ve been around for thirtytwo years now in the same valley.

We’ve always had more of an artistic approach. Back in the day, I was twenty-three, decorating the store with my house plants and with whatever I could stuff in there. We’ve always had a vibe and it still feels that way when you walk in. Nothing is sterile.

One of my first big sales was a Sharkoy kilim. The client wrote us a check and I couldn’t cash it. It just sat on my desk, and I looked at it for like two or three days. I thought, “This makes me a professional. This really seals the deal.”

We xeroxed the check and hung it in the office. It was great! I’m still, to this day so many years later, just so grateful when someone hands us their money.

RI: It’s a vote of confidence not only in your business, but also in the way you’re living your life. Entrepreneurs put a lot of themselves into their business, but there’s something about the marriage of business, artistry, and passion that goes into the rug profession. It can feel tremendously personal.

JANE: Yes. Back in the day of going through warehouses in Istanbul and all over in Turkey and looking at stacks, I would find a color that would pop out.

And I’d say, “That one. What’s that one?”

RI: One of the cool things about our industry is that “the best,” isn’t a fixed metric. It represents what excites you, and that passion connects you with someone who’s also ignited by it and has to have it.

Then, when they pulled it out, music would play in my head. The beauty would get me excited about the potential and the possibility of being able to take that piece, going through the effort of shipping it all the way to Colorado, unpacking it, and then introducing it to someone.

JANE: Yes. That confidence of going, well if I’m one person who likes this, there’s going to be another person who does. That’s where I went off on the flea market bandwagon of just finding cool objects. For about twelve years, I’ve been selling really odd, but awesome things in my opinion.

I’d think to myself, “Somebody has to wake up on this planet today, get in their car, drive down roads, come to the shop, open the door, find this thing that I found on the other side of the planet, hand me money and I will give this to them. What are the chances?”

I’m like, “Someone’s going to like this, it’s going to appeal to them. That’s it, that's it! The excitement of that is part of the juice of creating all of it.

RI: The chances are good!

JANE: And it would happen over and over and the excitement of that connection for me, gave me so much confidence. And I still have it today. I’m certain that I’m picking the best rug out of a thousand. I’m certain of it!

The approach for me has always been the art of it and the stories behind it. I did utilitarian pieces for a long time. I’m really intrigued with peoples, with different tribes, bowls, spoons, and clothing that they wore for ceremonies. I did hats from central and southeast Asia and put them on stands. They looked sculptural. That stuff made me wake up in the morning.

Entrepreneurs put a lot of themselves into their business, but there’s something about the marriage of business, artistry, and passion that goes into the rug profession.

30

We’re always evolving…

I have to create.

That’s just part of what I do.

We’re always evolving, and I feel that we’re in this new stage. I have to create. That's just part of what I do.

Someone said to me, “You’re insatiable!”

And I said, “It’s not that I’m insatiable, this is what artists do.” You can’t just paint one painting and say, “I’m done now. I’m content.” You’re never content. Of course, I’m looking to what’s next! thescarab.com IMAGES COURTESY OF THE SCARAB

Above right: For over 30 years, The Scarab has offered a curated collection of beautiful handmade rugs from its Minturn, Colorado location.

Right: Just another day at the Scarab— Jane Rohr talks rugs among the showroom’s artisanal treasure trove.

Opposite: The Scarab team (clockwise from top center) Tara French, Brady Anthony, Helene Mc Manus, Danny Perez, Jane Rohr, and Larry Stone.

31

The Aspen Collection is comprised of beautiful reimagined transitional and traditional designs hand made in Afghanistan of vegetable-dyed hand-spun wool in a variety of shapes and sizes.

3901 LIBERTY AVE. • NORTH BERGEN, NJ 07047 LOTFYANDSONS.COM • (201) 867-7733

Photo Credit: Zollanvari

InDEPTH | CARPETS WITH CONSCIENCE

CARPETS WITH C O N S CIE N CE ENVIRONMENTAL RUGS 2024

BY CAROL MILANO, CONTRIBUTING EDITOR

S

ustainable substances are essential: an environmentally-conscious rug is made of organic materials.

For its new sustainable rug collections, Saddle Brook NJ-based Nourison Home has chosen 100-percent wool.

“It’s a natural material, and hand-tufted.

Low-shed features contribute to longevity, reducing the need for frequent replacement,” explains Agnes Maczka, marketing specialist. Pure wool is “known for its durability and low environmental impact.”

We’ve been hearing about “green” products and practices for years now. With rugs and carpets, environmental awareness has evolved to encompass broad concerns. Today, they’re created with consideration for not only content and production, but also benefits to humanity.

In addition, wool’s natural properties slow bacterial growth, emit less airborne dust, and enrich soil. Its easily cleanable surface can muffle sound.

S&H Rugs Vintage and Persian Tabriz are made of organic and natural fibers, especially cotton and wool. “These will not harm the environment, even if thrown away,” notes Ori Wilbush, CEO of S&H Rugs in Carlstadt, NJ. The Alpine collection, from Exquisite Rugs of Commerce CA, uses pure New Zealand wool, “which is biodegrad-

able and renewable, with natural insulation properties. Its inherent qualities contribute to a luxurious texture while aligning with sustainability principles,” says Hersel Bani-Esraili, principal.

“Because it’s hand-spun, these rugs are both soft and chunky, exuding comfort and eco-consciousness.”

“Tamarian rugs are truly sustainable, relying on natural materials gathered from sheep and the land, and traditional weaving techniques by skilled artisans,” says Ned Baker of Tamarian in Baltimore.

33

1

Tamarian’s Millhouse PW Cream

2

“

Tamarian rugs, beyond their environmental value, provide sustenance to shepherds, farmers, weavers and their families—the makers and suppliers.

3

NATURAL MATERIALS 1. Art Resources’ Rainbow collection #83697 in 100-percent wool 2. Capel’s all-cotton Buttercup design from its Cutting Garden collection 3. S&H Rugs color-reformed vintage Persian Tabriz #74483 in natural wool 34

NED BAKER, TAMARIAN Since its 1947 founding, Zurich-based Zollanvari International has helped nomadic tribes by choosing Zagros Mountain wool, renowned for suppleness. “We use traditionally hand-spun and hand-carded wool, with highestquality environmentally friendly vegetable dyes from plants collected in the immediate vicinity of the nomadic weavers. Our dyeing facility—run by a master dyer with knowledge and experience from many generations of a family dedicated to the art of dyeing—safeguards these skills for future generations,” explains Ramin Zollanvari.

Every rug from Armadillo, an Australian and American company, is hand-crafted of carefully-sourced materials including silk, linen, wool and jute. “We feel

“

strongly about natural fibers, with their rich, tactile feel. They are a much healthier choice for your home, and the environment at large,” says co-founder Sally Pottharst.

Their new Petra collection, containing Armadillo’s first Berber-style rugs, is a modern take on a traditional Moroccan design. Hand-knotted of New Zealand wool, Petra’s braided-tassel edging on two ends introduces a second texture to the thick pile. Muted, nature-oriented color selections are Storm, Arctic, Cloud, Blanc and Sparrow. Their Staccato collection, an Indo-Nepali weave of lustrous silk, alternates hidden linen loops, in a staggered design pattern. Texture and color are juxtaposed.

InDEPTH | CARPETS WITH CONSCIENCE ENVIRONMENTALLY CONSCIOUS PRODUCTION Thoughtfully-planned rug production can feature “green” approaches and concerns.

Operations at Armadillo’s six showrooms worldwide were verified as carbon neutral in 2023. “From our beginning (in 2009), we envisioned making a difference not just in the sanctuary of the home but in the wider world we live in,” explains co-founder Jodie Fried.

For its EcoAx collection, Creative Matters in Toronto avoids all synthetic materials or adhesives during construction. Besides pure wool, the rugs contain jute, a sustainable backing seamlessly woven into the fabric. “The robust product has comparable strength and longevity with our traditional woven Axminster rugs, made of 80-percent wool and 20-percent nylon,” reports Ana Cunningham, Managing Partner. The EcoAx palette offers eight natural, undyed shades.

Creative Matters emphasizes ethical production, responsible sourcing and fair labor practices. Their holistic approach “engages clients in early-stage planning, and promotes sustainable options such as diverting carpets from landfills.

Creative Matters is a leader in environmentally conscious manufacturing practices,” says Cunningham.

“

Organic and natural fibers, especially cotton and wool… will not harm the environment, even if thrown away.

ORI WILBUSH, S&H RUGS

suppliers.”

Zollanvari encourages diversity in weaving techniques, by reviving very old ones and developing new ones. “In our finishing plant, we constantly seek to reduce the consumption of water in the production process, to decrease effluents in water from dyestuffs and thus permit easier water recycling,” says Zollanvari.

“Zollanvari’s concept of resourceefficient, sustainable production is deep-rooted. At every stage of creating tribal carpets, rugs and kilims, we endeavor to preserve the delicate

“

balance between the local environment and the weaving region economy: the nomads of Iran’s Zagros Mountains area and their social identity, while regarding the nomads’ traditional way of life.”

Repurposing rugs “moves us closer to our goal of sustainability,” notes Wilbush. “With used or old Persian rugs, when someone wants to re-use them, it’s impossible, because of the bright red and blue jewel tones.“ For re-use, the careful S&H process will, “color-reform these vintage pieces through multiple washings, with various herbs and teas. Then, we sun-dry and

In Nourison’s Graceful rug collection, “Handmade craftsmanship contributes to sustainability by supporting traditional techniques. This reduces the environmental impact associated with mass production,” Maczka observes.

Exquisite Rugs’ Alpine collection, says Bani-Esraili, “reflects a commitment to environmental responsibility, as its production minimizes ecological impact. Using renewable resources in its creation shows a dedication to sustainable practices.”

To Baker, “Tamarian rugs, beyond their environmental value, provide sustenance to shepherds, farmers, weavers and their families—the makers and

GRU01 Blue is from Nourison’s Graceful collection.

35

InDEPTH | CARPETS WITH CONSCIENCE

The Olbia Pure Nature collection from Tisca Rugs by LSI won the prestigious Domotex Green Collection Award. Style shown: Fortuna

clip down to attain desirable colors for today’s needs and uses.”

Setting a priority on transparency, Armadillo recently published its first Impact Report, outlining “in full our commitments to people and planet.

Our goals are ambitious by design, intended to instigate lasting change not only within our business but, we hope, with a ripple effect on our wider industry,” says Pottharst.

Armadillo partners with the International Living Future Institute. Every rug bears a Declare label that shows all contents; where it was made; life expectancy; and other details. The easily-understandable Declare label reflects Armadillo’s leadership in protecting human and environmental health.

INTERNATIONAL RECOGNITION At Domotex, the rug industry’s global 36

Exquisite Rugs' Alpine collection, design #5984 uses pure hand-spun New Zealand wool.

“

Organic textiles will become significant in everyday life, enhancing people’s lives and the environment.

beauty of the sheep wool’s natural color, as well as its certification for Global Organic Textile Standards.” GOTS certification verifies Tisca Rugs’ commitment to sustainable practices throughout the entire textile supply chain.

trade fair, the 2024 theme was “Floored

by Nature.” Special displays at the fourday January event in Germany featured sustainable materials and environmentally friendly products.

An international association established in 2002, GOTS supports organic production methods. They strongly protect the organic status of textiles, from raw material harvesting to environmental manufacturing. A GOTS label assures the consumer that the product contains at least 70-percent certified organic fibers, “processed with the least possible environmental impact, under strict controls on natural and synthetic chemical inputs and respect for labor conditions.”

The Olbia Pure Nature collection from Tisca Rugs by LSI won the prestigious Domotex Green Collection Award.

The jury cited the collection’s “traditional, artisanal craftsmanship and the

“Our Olbia collection is made entirely of natural fiber: 100-percent New Zealand wool and cotton warp/weft yarns,” says Larry Lane, executive director of Tisca, North America and presi-

“

GLOBAL ORGANIC TEXTILE STANDARDS

InDEPTH | CARPETS WITH CONSCIENCE

“

Environmental responsibility permeates every aspect of our companies, which helped the Tisca Group and LSI become internationally renowned leaders in sustainability.

LARRY LANE, LSI FLOORING dent of LSI Flooring. “Environmental responsibility permeates every aspect of our companies, which helped the Tisca Group and LSI become internationally renowned leaders in sustainability.” (LSI Flooring has represented Austria-based Tisca in North America since 2012.)

The Olbia collection—26 styles and

“

structures, 96 colors, and rug sizes up to 19'7" wide—reflects Tisca’s priorities. “Many companies loosely say ‘natural’ or ‘sustainable’ about their products. For us, it’s factual,” Lane affirms. “This award means so much because it cites our actual accomplishments in sustainability, not just a marketing tag line. More importantly, the

Domotex award recognizes us not only for the products but for our sustainable production processes as well. That is such an important distinction.”

Zollanvari International is one of few handmade carpet manufacturers to receive the OEKO-TEX Standard Certificate, verifying that their products are free from 1,000 harmful substances.

CONSUMER CONCERNS “Organic textiles will become significant in everyday life, enhancing people’s lives and the environment,” GOTS anticipates. Which environmental factors are likely to concern consumers?

A selection from Exquisite Rugs’ Alpine collection will “not only elevate any space aesthetically, but also resonate with mindful choice. It fosters a connection between comfort, style, and environmental consciousness,” says BaniEsraili.

“We’ve designed our Haring and Millhouse rugs with natural tones and varied textures, to harmonize with many interiors,” notes Daisy Barquist of Tamarian. “As a quality heirloom, a Tamarian rug reduces waste, unlike many rugs that languish in warehouses, or those that were cast off too soon by homeowners. We encourage customers to engage with the rug physically: to touch it, smell it, look at it from all sides and angles. The beauty and quality of each rug will be evident to both hand and eye, as something of lasting value.”

Nourison’s Graceful collection will attract consumers, “for its unique blend of abstract design, high-low construction, and hand-carved finishing,” predicts Maczka. “Using 100-percent wool adds a natural and sustainable element, appealing to environmentally-conscious consumers. Hypoallergenic and durable features further enhance these rugs’ attractiveness to those looking for ecofriendly options.”

Creative Matters’ 100-percent biodegradable, environmentally-friendly EcoAx collection is a high-quality, enduring flooring option.

38

“Retailers may communicate the timeless design that ensures these rugs remain stylish for years, promoting

Zollanvari is one of the only handmade carpet manufacturers to be awarded the OEKO-TEX® Standard 100 Certificate for handwoven carpets made from hand-spun sheep wool and traditionally dyed with herbal natural dyes. Left: A composite of the company’s designs.

“

We continue to push the boundaries in weaving the finest tribal carpets with deep regard for the pillars of sustainability.

RAMIN ZOLLANVARI, ZOLLANVARI sustainability through longevity. Our Colorado collection’s versatile nature, suitable for various decors, makes these rugs appeal to a broad consumer base seeking both style and sustainability,” says Maczka. “Durable, low-shed wool fibers allow for easy care and casual style. They’re suitable for a range of decors from sophisticated urban lofts to modern farmhouses.” The earth-tones palette subtly reinforces the “green” qualities. The Graceful collection—also utilizing renewable, biodegradable pure wool—will appeal to consumers seeking healthier choices.

Consumers will appreciate EcoAx’s 100-percent biodegradable composi-

“

tion, says Cunningham. “This distinguishes it from traditional carpets, by showcasing a minimal ecological footprint. The glue-free, stretch-and-tack installation method we recommend will eliminate excessive adhesives, enhancing recyclability and compostability.”

The EcoAx collection “provides an environmentally-friendly solution that enriches the soil during the process.

Despite its sustainability, EcoAx is a high-quality, enduring flooring option,” Cunningham adds.

Zollanvari encourages its weavers to allow “their own aesthetic sense and artistic individuality in the designs. This sustains the creative process of this

cherished art form. We continue to push the boundaries in weaving the finest tribal carpets with deep regard for the pillars of sustainability,” confirms Zollanvari. “For us the art of carpet-making exemplifies the expression of a culture and a way of life.”

Armadillo strives to keep ancient rug-making skills alive, while celebrating the beauty of the handmade. “For us, it always comes back to craftsmanship.

Quality is an extension of sustainability—if you consider wisely and invest in something with longevity, you will need to replace it less frequently, if at all,” affirms Fried.

“In the design world, luxury is often the ultimate aspiration. To us, true luxury is leaving the world better than we found it,” she reflects.

IMAGES COURTESY OF THEIR RESPECTIVE COMPANIES 39

CELEBRATING 45 YEARS OF ARTISANAL HANDCRAFTED AREA RUGS HIGH POINT MARKET IHFC, G-369 | APRIL 14 - 17, 2024 SHOWROOM OPENS FRIDAY, APRIL 12 (CLOSED SATURDAY, APRIL 13)

KALATY.COM

InFOCUS | GREEN LIGHT

2

B

green light ehold GREEN in all its glory—from the the barely there tints in Liberty Rugs’ Peshawar to the jaw dropping palette of S&H Rugs bold flatweave.

We love the brilliant range of color submitted, with evocative descriptors such as evergreen, fern, meadow, apple, pistachio… Our background lede image, Veil from New Moon blends moss green, celadon, jade, forest, sage, aqua and citron. And cruising center page is a hand-knotted green Morris Minor from Lucy Tupu.

Rooftop from Wool & Silk’s After Hours collection features mouthwatering shades of emerald, lime and honeydew.

Georgia Pahl says the company has been leaning towards a green trend for about four years.

1

We’re leaning that way too this spring. Apparently it is very easy being green!

41

InFOCUS | GREEN LIGHT

3

4

5

6

42

7

1. Veil from New Moon | newmoonrugs.com 2. Morris Minor from Lucy Tupu’s Tamariki Cars Collection | lucytupu.com 3. Amer Rugs’ Laurel in apple | amerrugs.com 4. Art Resources’ Jade Collection design PJ-2227 | artresources.us 5. Oriental Designer Rugs’ #3 | orientaldesignerrugs.com 6. Samad’s Baltic in forest | samad.com 7. Kalaty’s Amalfi AF1286 | kalaty.com 8. Water from Trans-Ocean’s Corsica Collection | transocean.com 9. Retreat by Creative Matters | creativematters.com 10. Revive by Safavieh | safavieh.com 11. HRI’s Splendid in Emerald | hrirugs.com

8 9

11 10

43

InFOCUS | GREEN LIGHT

12

14

13

15

44

16

18

17

12. S&H Rugs’ SH60092 | shrugs.com 13. Liberty Rugs’ Peshawar 2027E | libertyrugs.com 14. Interwoven by Nourison Home | nourison.com 15. Coastal 662 Forest by American Cover Design/ Persian Weavers | americancoverdesign.com 16. Shalom's Meridian 222A | shalombrothers.com 17. Halva Evergreen from Tamarian | tamarian.com 18. Wool & Silk Rugs’ Roof Top woolandsilkrugs.com 19. Feizy's Gemma 6418F | feizy.com

19

45

InFOCUS | GREEN LIGHT

20

21

23

22

46

20. Lucca from Oriental Weavers | owrugs.com 21. Stalagmite in Green a la Fontana by Zollanvari | zollanvari.com 22. Neo by Momeni | momeni.com 23. Cove from Kas Rugs | kasrugs.com

3901 LIBERTY AVE SUITE 10 NORTH BERGEN, NJ 07047 201-866-0909 JEFFREY@MODRENRUGS.COM

www.ModRenRugs.com

Savonnerie Rugs Larger than 9 x 12

Round Aubusson & Savonnerie Rugs

Savonnerie 9 x 12 and Smaller

Aubusson Rugs 10 x 14 and Larger

Aubusson Rugs 9 x 12, 8 x 10

Aubusson Rugs 6 x 9 and Smaller

Vertical Tapestry

Square(ish)

Horizontal Tapestry

Transitional and Oriental Rugs

Vintage – Antique Rugs & Tapestries

Runners & Long / Narrow

The Voice of the Area Rug Industry™ Multi-Tiered Media Company

✓ ruginsider.com 24/7 Industry News Website

✓ issuu.com/ruginsider Digital Online Magazine

✓ Rug Insider Magazine Award-winning Print Publication

✓ Advertising & Marketing Agency Peter Woodaman Design Group Inc.

Advertising inquiries: Peter Woodaman, Publisher peter@ruginsider.com Subscriptions: ruginsider.com/subscribe MAKING THE AREA RUG INDUSTRY SHINE SINCE 1997

InDEPTH | REDESIGNING HISTORY

Redesigning History

BY ALEX MILSTEIN CONTRIBUTING EDITOR

Exquisite Rugs lands a deal with the Smithsonian and will unveil lines inspired by the historic museum’s artifacts at the upcoming High Point Market.

I

t’s a great honor to be chosen to collaborate with the Metropolitan Museum Of Art on a rug collection, which makes it even more impressive that Exquisite Rugs has also been picked as a collaborator by the esteemed Smithsonian Institution.

The rug manufacturer now has a fiveyear license with the historic Smithsonian museum and is unveiling a variety of designs across three collections inspired by Old Europe, Ancient Persia, Classical Greece and more at the spring High Point Market.

The Met collection (profiled in RUG INSIDER Spring 2023) started with two extremely well-received collections, and the company will unveil two more lines at the upcoming Spring market.

We caught up with Exquisite Rugs Owner Hersel Bani-Esraili to see how the company’s second ‘night at the museum’ came about.

“We create a product that fills voids in the market, and our product is not only high-quality but also competitively priced,” says Bani-Esraili. “It’s very edgy in terms of what is invoked and we are a part of the entire creative process.”

For those unfamiliar with the process, the Smithsonian has to approve each

design its partners come up with before they can be released. Bani-Esraili says this exemplifies Exquisite’s ability to create beautiful rugs that appeal to all consumers.

Exquisite Rugs is highly successful today because the company has been built on a generational legacy since 1924.

Starting out as importers in London with warehouses in Germany the company started dealing antique rugs until they became hard to find. The business eventually developed into a domestic market where the company started creating new products.

49

InDEPTH | REDESIGNING HISTORY

“

We create a product that fills voids in the market, and our product is not only high quality but also competitively priced.

From there, the company took off and eventually opened a showroom on 5th Avenue in New York City that saw a great amount of business.

“We have always been in this industry, and we’ve always been creators of rugs,” he says. “We are very selective in our audience. But the people that we do go with, we support them all out in every way.”

DESIGNING A MASTERPIECE Each piece is made by hand by skilled artisans, and the journey to get there is a long and complicated one.

First, raw wool or silk is cleaned, detangled and then hand-spun into balls of yarn. Hand-spinning raw materials gives the yarn unique texture, depth and color. Dye Masters then prepare dyes from recipes that have been 50

“

Rugs shown right: (from left to right) top: design 6094 and 6895; bottom: design 6903 and 6816 from The Masterlooms Collection, Exquisite Rugs’ latest collaboration with the Smithsonian.

passed down for generations to create each precise color and submerge the yarn into these dye baths.

washed thoroughly using wooden paddles and then it is sun-dried.

The yarn will undergo a color-perfecting process of dyeing and sun drying 4 - 5 times to ensure they obtain the intended shade of color, texture and sheen. The dyed yarn is then collected, wound into balls and assigned to a design and rug artisan.

After a design rendering is hand drawn and painted it serves as the blueprint for each rug, specifying the color and position of every knot.

The intricate art of weaving is the lengthiest step in the process and is done by skilled craftsmen. The company’s weavers practice time-honored techniques that go back generations.

The newly handmade rug is hand-

Exquisite Rugs’ legacy continues with the launch of the Smithsonian collection and the expansion of the Metropolitan line.

With the launch of the Smithsonian designs coming up soon, the company is already working on its next big line: a collaboration with Frida Kahlo Corporation to create rugs based on the late Mexican designer’s paintings.

For a preview of this stunning work, turn the page!

Stop by Exquisite’s showroom IHFC, H204 to see the new Smithsonian Collection rugs and so much more. exquisiterugs.com smithsonianinstitution.org

51

InDEPTH | REDESIGNING HISTORY

IMAGES COURTESY OF EXQUISITE RUGS

Stay tuned for Exquisite Rugs’ next big project: A collaboration with the Frida Kahlo Corporation, to create a line of rugs based on the late designer’s paintings.

Rug portrait of Frida Kahlo

52

BE MORE AUTHENTIC

THE ONLY PRODUCT DISCOVERY EXPERIENCE THAT GIVES YOU MORE. MORE INDOOR AND OUTDOOR OPTIONS. MORE OF WHAT YOU’VE BEEN MISSING. SHOWROOMS: July 16–22, 2024 TEMPORARIES: July 17–21, 2024 Register at AtlantaMarket.com/Home

@AmericasMartATL | #AtlMkt IMAGE: GLOBAL VIEWS TO THE TRADE | ©ANDMORE License SPE, LLC

1975 cu s to m | co n t e m p o r a ry | t r a d i t i o n a l | AU B U S S O N | SAVO N N E R I E | T I B E TA N | A N T I QU E

since

201-601-0040

|

sales@bokara.com

e x t r e m e ly f i n e h a n d lo o m e d | Wo o l

LANCASTER | J8022 BLGL

e x t r e m e ly f i n e h a n d wov e n | WO O L

AUBUSSON RENAISSANCE | 173-G GRiV

e x t r e m e ly f i n e h a n d wov e n | Wool & Cotton

NOMAD | 59BSG LIGHT BLUE

e x t r e m e ly f i n e h a n d wov e n | Wool & Silk

CANTERBURY | JP003 SIGY

handmade

E legance

5 0 E n t e r p r i s e Av e N , S e c a u c u s , N J 0 7 0 9 4 e x t r e m e ly f i n e h a n d lo o m e d | WO O L

AUBUSSON RENAISSANCE | 175-G IVGR

e x t r e m e ly f i n e h a n d wov e n | Wool & Silk

CANTERBURY | JS282 BLUE

NOMAD | 70BSG GYLB

SAFARI | A1629 BL00

e x t r e m e ly f i n e h a n d wov e n | WO O L & S I L K

e x t r e m e ly f i n e h a n d wov e n | Wool & Cotton

handmade

E legance

cr e ato r o f t h e m o st b e au t i f u l rug s i n t h e wo r l d

B O K A R A . CO M

Inside MARKETS | IN PERSON, ON SITE, AT THE READY

In Person, On Site, At the Ready

BY CECILE CORRAL, CONTRIBUTING EDITOR

The role, relevance—and registration rates of exhibitors, buyers and designers, alike—for home furnishings market events are on the rise again, post pandemic.

E

ven in today’s hyper-digital world, where it’s not just common but de rigueur to connect and conduct business remotely via screens, some exchanges and experiences are better left in person.

Nagem, CEO of HPMA, a non-profit organization that coordinates High Point Market. “Any time we can get 900+ market guests to be part of an event we host is always positive for everyone.”

“We invest in markets because they are where we show our customers who we are and why they should buy from us— and this is especially true for us at High Point Market,” Austin Craley, vice president of sales, Loloi Inc., told RUG INSIDER.

which is celebrating its 20th anniversary, to host during Market week a calendar-packed series of showroom festivities, new brand launches and a major sponsorship with High Point Market Authority (HPMA) for this season’s keynote panel presentation. Dubbed “ENCORE Keynote: Designing a Business that Endures,” this will be a followup conversation from last spring’s full-house event, featuring design stars Joanna Gaines of Magnolia Home with fellow designers Amber Lewis and Brigette Romanek—all of them Loloi license brand partners. The event is scheduled for the opening day of Market, April 13, at 11 a.m. in the High Point Theater.

The company’s High Point showroom, located at IHFC D-320, spans more than 30,000 square feet. This expansive presence makes it possible for Loloi,

“We are very excited to work with Loloi again for this encore presentation of Joanna Gaines after a successful keynote with her last year,” said Tammy

“While showing off new and exciting products across all our categories is our primary focus, we also view the Market as an opportunity to connect with our

Count among these the home furnishings industry’s many biannual trade shows and events—High Point Market, in particular.

56

Another recent and rugs-related keynote speaker who drew a similarlysized audience, “and was a huge success,” Nagem noted, was celebrity interior designer, author and Emmynominated host of Netflix’s “Queer Eye” reality TV show, Bobby Berk. His area rug licensing partner Karastan sponsored his presentation at the Fall 2023 High Point Market in conjunction with the launch of new design additions to their co-branded line (which originally debuted in Fall 2021).

Inside MARKETS | IN PERSON, ON SITE, AT THE

customers in a way that you just can’t replicate in an office or meeting setting,” said Bart Hill, senior vice president, Karastan/Mohawk Home. The company’s showroom is located in IHFC, D-443.

Hill continued: “Our customers are the lifeblood of our business and we want to make sure we fully understand both the challenges and the opportunities in their business so we can collectively work to ensure mutual success in this

Spring 2023 HPMKT Keynote event hosted

by Loloi, featuring Joanna Gaines (center).

ever changing market. Plus, it’s always nice to see everyone in a more relaxed setting, which tends to include their favorite cocktail in hand—but after all business has been discussed, of course.”

As a category, area rugs is a proven traffic driver for High Point Market, which is organized by HPMA and AndMore (formerly International Market Centers), an omnichannel wholesale marketmaker that owns and operates more than 20 million square feet of event and showroom space collectively across High Point, Las Vegas and New York City.

“Rugs are a critical resource to both the design industry and retailers, not only giving interior designers the opportunity to design from the ground up but also for retailers to offer choices for consumers to update or redesign their spaces,” said Bob Maricich, CEO of AndMore. “We’re proud to have many of High Point’s leading brands within our properties."

Fall 2023 HPMKT presentation featuring Emmy-nominated host of Netflix’s “Queer Eye” reality TV show, Bobby Berk—area rug licensing partner of Karastan.

AndMore’s High Point Market component spans almost 1,100 home furnishings exhibitors, of which 60 carry area rugs. Among these are Rug Factory Plus and Well Woven, both of which are opening new showrooms in the Inter57

Inside MARKETS | IN PERSON, ON SITE, AT THE READY

“

60% of buyers whom High Point Market registers categorize themselves as designers; the 40% balance register as retailers and/or product stocking businesses.

TAMMY NAGEM, CEO OF HPMA

“

national Home Furnishings Center (IHFC), and Orian Rugs, which is making its spring market debut after cutting the ribbon on its IHFC showroom in October during the most recent High Point Market.

On site, IHFC is home to one-third of AndMore’s rug showrooms, making it “the central, most-trafficked building at High Point and the second most rugpopulated destination at High Point,” noted Maricich, adding that Suites at Market Square is the category lead with 40% of all AndMore rug resources.

Nagem echoed Maricich’s sentiments, citing that for HPMA, area rugs represent “a very important category for us —and becoming even more important as we’ve seen a boost in designer market presence.”

She said today, 60% of buyers whom High Point Market registers categorize themselves as designers; the 40% balance register as retailers and/or product stocking businesses.

By the numbers, more than 200 of HPMA’s 2,000 total exhibitors include area rugs in their assortments, she added.

“Designers come to High Point Market to find the resources they need not only in furniture but also rugs and home décor,” Nagem said. “Concentrating on the whole home model makes rugs a crucial part of what we do and a great component to the Market itself.”

Consider the amount of space needed to properly showcase a full line of area rugs, she continued. “Our showrooms are uniquely equipped to handle large home furnishings like rugs and displays that present the product in inspiring settings. We have the square footage needed to present many SKUs and host showroom events for customers.”

Aside from the annual flooring show Surfaces, the only national biannual market on Kaleen’s trade show agenda is High Point. The carpet, broadloom and hand-crafted area rug house shuttered its other showrooms around the

58

Inside MARKETS | IN PERSON, ON SITE, AT THE READY country by end of 2023—including Atlanta and Las Vegas—but opted to maintain its space at High Point as “a necessary investment,” explained Monty Rathi, chief operating officer of the Dalton, GA-based soft flooring supplier.

Loloi’s High Point Market showroom event with Sax Celeb Kenny G for the company’s 20th anniversary.

“High Point Market attracts the kind of audience of specialty designers, upscale retailers and industry trendsetters that we cater to with our tailor products and customization services,” Rathi explained.

“Since last year, we’ve shifted our focus as a company to concentrate on high-end rugs, broadloom, and custom offerings. The strategic decision allows us to channel our resources and expertise into areas where we can provide the most value, best quality, and sustainable innovation to our customers, many of whom we see at High Point. We want to be available to them where they want to be.”

Based on registrations from designers and buyers, Spring 2024 High Point Market is poised to be “very strong,” Nagem said.

“Our traffic has been getting higher and higher with every passing season, post Covid, and that trend continues this spring. We’re seeing not just national but international shoppers coming back, and we’re expecting this Market to be especially strong,” she said. “It’s a simple fact that our industry needs to be experienced in person.

Suppliers and manufacturers need to showcase their goods in the right setting to be able to tell their story in the right way, and buyers and designers need to be able to touch, feel and understand products to feel good about what they are bringing to their own clients. And all this can only be achieved at Market.”

“

We invest in markets because they are where we show our customers who we are and why they should buy from us.

AUSTIN CRALEY, LOLOI RUGS

“

Kaleen designer Tamara Day at the company’s High Point showroom event.

IMAGES COURTESY OF THEIR RESPECTIVE COMPANIES

59

JERRY LIVIAN C

O

L

L

E

C

T

I

O

N

You Don’t Have to Spend A Lot for

HIGH-END

ANTIQUE RUGS Elegant . Functional . Appealing Prices 25 WEST 31ST STREET, SUITE 502 • NEW YORK, NY 10001 (212) 683-2666 • (800) 448-0080 • WWW.JLRUGS.COM • EMAIL: Info@JLRugs.com WE ARE PROUD OF 35+ YEARS OF HIG H ET HICAL STANDARDS IN BUSIN ES S

A. Davoodzadeh

& Son, LLC Specializing in Antique Decorative Oriental Rugs

25 West 31ST Street Suite 502 New York, NY 10001 T 212-268-5876 F 212-268-0847

p West Persian Kurdish, 17'11" x 8’, circa 1890 Amritsar, 9' x 12', circa 1900 u

60

www.davoodzadehrugs.com E: davoodzadehrugs@aol.com

Visit us in High Point, Suites@Market Square, Booth M-5060, April 13-17, 2024

Mamluk Onan Collection Design 714 Blue Programmed Sizes 8x10, 9x12 and 10x14, custom sizes, oversizes and runners We have moved!

New Address

iii

145 Industrial Ave • Suite L • Little Ferry, NJ 07643 • 1-888-880-RUGS • 212-695-3000 • Fax: 212-695-0022 info@shalombrothers.com • www.shalombrothers.com

#24800 #2480017th 17thCentury CenturyBrussels BrusselsTapestry Tapestry 12ʼ0H 12ʼ0H x x 13ʼ0W Subject: Subject:Mythological MythologicalScene Scenewith withthe the Return Return of of Spring Spring

#29214 Antique AntiquePersian PersianTabriz TabrizHadji HadjiJalili Jalili21ʼ0H 21ʼ0H 15ʼ6W #29214 xx 15ʼ6W

#29518 Antique Persian Serapi Carpet 15ʼ2H x 11ʼ4W #29518 Antique Persian Serapi Carpet 15ʼ2H x 11ʼ4W

#29544 Antique Turkish Oushak Carpet 15ʼ2H x 11ʼ4W #29544 Antique Turkish Oushak Carpet 15ʼ2H x 11ʼ4W

THE FINEST ANTIQUE CARPETS & TAPESTRIES FOR THE MODERN WORLD THE FINEST ANTIQUE CARPETS & TAPESTRIES FOR THE MODERN WORLD Persian Gallery New York ∙ 36 East 31st Street, Suite 500 ∙ New York, NY 10016 Tel: (212) 683-2699 Fax: (212) ∙ E-mail: info@pgny.com ∙ Website: www.pgny.com Persian Gallery∙ New York ∙481-0885 36 East 31st Street, Suite 500 ∙ New York, NY 10016 Tel: (212) 683-2699 ∙ Fax: (212) 481-0885 ∙ E-mail: info@pgny.com ∙ Website: www.pgny.com

UNDERFOOT & TOP OF MIND Market Square • Suites • Salon • Plaza Suites • Showplace National Furniture Mart • Hamilton Properties • IHFC Floors 2–5 • INTERHALL • C&D Discover the latest trends in rugs and floor coverings with dozens of exhibitors.

KAS Rugs & Home

Unique Loom

Trans-Ocean Import

April 13 – 17, 2024 ANDMOREHighPointMarket.com #ANDMOREhpmkt

InPERSPECTIVE | THE RETIREMENT OF A TITAN

SY MAHFUZ The Retirement of a Titan of the Area Rug Industry Rug Insider congratulates Sy Mahfuz of PRG Rugs and The MERA Group on his retirement and the continuation of his family’s legacy in the years to come.

Sy Mahfuz with his wife Janet, pug Bowie, and son Fouad—“Fou”—share a moment in the PRG showroom.

BY RODNEY HAKIM, CONTRIBUTING EDITOR

I

n the area rug trade, there are many family businesses that carry into a second and sometimes even third generation, with children and grandchildren carrying on the originators’ family legacy. Only a select few family rug businesses last until a fourth generation, let alone thrive and grow to be significantly bigger and more successful than their predecessors. Such is the case with the family business of the Mahfuz family, PRG Rugs, which is running stronger than ever in its fourth generation in its longtime home of Nashua, New Hampshire.

Before we get to the current day’s fourth generation, let’s go back to a century ago, and to the beginning of this long running family business, with the company’s founder, Husney Mahfuz. Husney was motivated to cultivate a successful business of his own from his home in Lebanon, after watching his elder brother take missteps that caused his business to fail. Husney attained success, and opened oriental rug stores in multiple locations, including in Damascus, Syria, in London, England, and in Ontario, Canada. By the 1920’s, Husney packed up the family and moved to the United States, settling down and setting up shop in Watertown, Massachusetts.

65

InPERSPECTIVE | THE RETIREMENT OF A TITAN

Persian Rug Galleries in the 1960s; below, a vintage shot of Fred Mahfuz.

In the ensuing years, Husney’s son, Fouad, whose name was Anglicized to become Fred, joined the company, and the family business, known as Araby Rugs, became a mainstay in the prestigious Boylston Street section of Boston. In 1953, Fred went on a road trip to make a delivery to a client in Nashua, New Hampshire, and immediately fell in love with the small town. Fred promptly moved his young family to Nashua, carrying on the family legacy with his own oriental rug shop, Persian Rug Galleries.

In Nashua, Fred was soon joined in the rug trade by his 8 year old son, Sy (Hussien), who fell in love with the family’s oriental rug shop after unlocking the door and stepping inside for the first time with his dad. From there, young Sy’s passion for the rug trade continued to grow, as the youngster would spend his summers in the family rug shop.

By age 11, Sy was helping to install carpeting, and by 12, he was even washing rugs. By age 17, Sy missed 88 days of his senior year in high school to spend more time working in the family rug shop. Sy loved the oriental rug world, and loved spending time with his father, Fred, even more.

When Sy was 20, Fred told him, “When I die, this will all be yours.” Sy, wise beyond his years, retorted, “When you die, you’ll be no use to me; I need you now.” Subsequently, Fred stepped back and let Sy take charge of Persian Rug Galleries, moving into more of an advisory role, with a separate shop for himself a couple of towns over. Fred passed a few years later, when Sy was 25.

Sy put his all into Persian Rug Galleries, expanding the shop to encompass several adjacent properties which had become available. He also added another building nearby to 66

become a dedicated facility for rug washing and repairs, instead of relegating that process to the shop’s basement, which it had outgrown.

Under Sy’s stewardship, Persian Rug Galleries grew from about 2,000 to nearly 17,000 square feet and turned into one of the most formidable rug stores in the industry, adding many new types of rug offerings, ranging from traditional oriental rugs to modern and power-loomed rugs, and connecting with countless clients around the United States.

Sy’s relationship with his clients was strong, and was often initiated in an unorthodox way, as Sy would connect with his clients through not just words and with rugs, but also with dance! He would dance with his clientele to break down the barriers with them, and create a more intimate, lasting bond.

Sy Mahfuz and the Persian Rug Galleries showroom circa 1981.

Sy’s profile in the rug industry grew exponentially over the years and be became nationally renowned as one of the leading rug experts in the country. He picked up numerous awards and achievements, including being named the 1999 National Oriental Rug Retailer of the Year, the 1999 New Hampshire Chamber of Commerce Retailer of the Year, receiving the 2008 Eminence Award from The Nashua Chamber of Commerce, being named the 2009 Retailer of the Year by the New Hampshire Retail Merchants Association, receiving the 2010 New Hampshire Business in the Arts Award, the 2010 Community Service Award from Temple Beth Abraham of Nashua NH, the 2010 Rotary International Paul Harris Fellow Award, the 2011 Citizen of the Year Award from the Nashua Chamber of Commerce, and the 2011 NHBR Business Excellence Award for New Hampshire.

In addition to his awards, Sy took on leadership positions in a range of organizations outside of Persian Rug Galleries, including being a Trustee in ORRA (The Oriental Rug Retailers of America), a Trustee in the Nashua Symphony Orchestra Association, a President of the American Heart Association of NH, a President and Paul Harris Fellow of the Rotary Club of Nashua, a Member of the Riviera College Advisory Board, and a Member of the Board of Directors of the Nashua Chamber of Commerce.

Sy also felt strongly about giving back to the community. He served in the Army Reserves in his youth, from 1970-1976 as an E6 Staff Sergeant, and the discipline, self sacrifice, and teamwork learned from those experiences helped to shape his outlook on life. He has worked closely with Easter Seals

as part of their Veterans Count program, a “Hands Up” (and not “Hand Out”) organization that actively helps soldiers’ families when they are deployed far from home. From Sy’s home base in Nashua, he has helped Veterans Count raise an astounding $5 million in 5 years.

Beyond his involvement with and awards from these various groups and organizations, Sy also connected with fellow rug expert and longtime friend, Steve Boodakian, in two other companies; Artisan Rug Restoration, which from 2007-2020 provided cleaning and restoration for rug wholesalers and insurance companies, and The MERA Group, which since 2003 has become one of the industry’s leading names in rug appraisals and valuations.

With the MERA Group, Sy and Steve have become nationally renowned consultants, lecturers, and go-to guys for rug companies, insurance companies, and private collectors seeking information, appraisals, and valuations of their rugs.

[See RUG INSIDER’s Winter 2023 issue for an in-depth look at the world of rug appraisals, and for a sample of what a MERA Group rug appraisal looks like.]

In the last fifteen years, Sy has gradually stepped back, and Fou has stepped forward to become the new leader of PRG Rugs, and to carry the family business into its fourth generation. Fou purchased the business from Sy in April 2022, and has been company president ever since.

67

InPERSPECTIVE | THE RETIREMENT OF A TITAN

Persian Rug Galleries showroom today; right: Sy and Steve Boodakian as The MERA Group, one of the industry’s leading names in rug appraisals and valuations.

Along the way, Sy’s own son Fouad joined the family business, after initially trying his hand in other trades, and spending some years in London. Fouad, or “Fou”, as he is known, joined the family business roughly 18 years ago, and has become increasingly involved in the firm’s day to day operations. Named after his grandfather, Fouad kept his name as given, instead of Anglicizing it to Fred, in honor of his family’s legacy.

In a memorable moment between Sy and Fou, they were deciding whether to keep or change the company name, and after a fateful visit to a well known rug retailer in New York City, decided to change over from ‘Persian Rug Galleries’ to ‘PRG Rugs’, so as to be more inclusive of the many types of rugs they carry, and so as not to limit their clients’ perceptions that they only carry traditional Persian carpets. They had outgrown the name, and they recognized that the time for change and evolution had arrived.

With Fou ensconced in his role as PRG president, Sy announced his retirement, and now visits the store when called upon for certain clients, when needed for consultation, or 68

when he’s not busy with his other activities with The MERA Group, with his part time gig at a nearby Porsche dealership, with his five-day-a-week regimen of playing Pickleball, or when traveling or spending quality time with his wife, children, and grandchildren.

Much as Sy did over the previous decades, dramatically expanding the business’ product offerings, footprint, and clientele, Fou is also expanding operations at PRG Rugs, connecting not just with retail clients, but also with members of the interior design trade, marking the next level of growth for the business, and developing a winning strategy toward carrying the fourth-generation business confidently into the future.

We congratulate Sy Mahfuz and family on his incredible career, and on raising the bar for oriental rug dealers in the United States and beyond. We wish him all the best in his etirement and look forward to many more years of great news from PRG Rugs, The MERA Group, and the Mahfuz family! prgrugs.com

InSTYLE | MARKETS

EXHIBITOR

ART RESOURCES | artresources.us Market Square, Showroom 278

APRIL 13 – 17, 2024

69

InSTYLE | MARKETS

EXHIBITOR

EXHIBITOR

70

KALATY | kalaty.com IHFC, G369

HRI | hrirugs.com IHFC, D431

EXHIBITOR

EXHIBITOR

TAMARIAN | tamarian.com Center Point On Russell -112

FEIZY | feizy.com 309 N. Hamilton

71

InSTYLE | MARKETS

EXHIBITOR

EXHIBITOR

72

EXQUISITE RUGS | exquisiterugs.com IHFC, H204

S&H RUGS | shrugs.com Suites at Market Square, M-1015

InSTYLE | MARKETS

EXHIBITOR

MOMENI | momeni.com IHFC, H345

EXHIBITOR

NOURISON HOME | nourison.com IHFC, IH101

73

InSTYLE | MARKETS

EXHIBITOR

RUG & KILIM Suites at Market Square G-7055

APRIL 13 – 17, 2024

KALEEN RUGS Showplace - 2345

EXHIBITOR

74

InSTYLE | MARKETS NEW MOON RUGS, Suites at Market Square G-4029

EXHIBITOR

L. & J.G. STICKLEY 200 North Hamilton

EXHIBITOR

75

InSTYLE | MARKETS AMER RUGS IHFC, H407

EXHIBITOR

APRIL 13 – 17, 2024

EXHIBITOR

76

SOUTHWEST LOOMS Suites at Market Square G-4029

InSTYLE | MARKETS

EXHIBITOR

AMERICAN COVER DESIGN/ PERSIAN WEAVERS RUGS IHFC Green Wing 263

THE PERSIAN CARPET Suites at Market Square, G-1042

EXHIBITOR

77

SHALOM | shalombrothers.com

PERSIAN GALLERY | pgny.com

78

InSTYLE | MARKETS

ZOLLANVARI | zollanvari.com

SAMAD | samad.com

79

InSTYLE | MARKETS ODR | orientaldesignerrugs.net

LIBERTY RUGS | libertyrugs.com

80

InANTIQUES | CARE AND CLEANING GUIDE

A Care and Cleaning Guide for Antique Rugs: The Original Sustainable and Green Carpet

BY RODNEY HAKIM, CONTRIBUTING EDITOR

I

n this issue, we are discussing sustainability in the world of area rugs, and the idea of “Going Green.” For the portion of the rug industry that is focused on modern and contemporary rugs, being green and sustainable generally means being eco-friendly, and transitioning from the usage of synthetic materials, such as viscose and polypropylene, to more natural materials, including wool, cotton, and silk. Similarly, it marks a process of “going green,” and a transition from synthetic dyes to natural dyes, decreasing environmental impact. Additionally, sustainability signifies the idea making the rugs in a way to make them to be less of a disposable commodity, and rather a home decor item that can last for longer periods of time, including making some rugs washable, or at least, less likely to be damaged by water. In many ways, the present is colliding with the past, as these new sustainable and green rugs are increasingly being redesigned to be more like their original counterparts, the ultimate green and sustainable decorative flooring items, antique Persian carpets.

ANTIQUE RUGS: WEAVING AND NATURAL SOURCES Antique rugs were woven by hand from natural materials, with cotton (or in some cases wool) foundations, and with wool or silk pile. These hand-knotted rugs were the epitome of the cultural artistry of the cities, villages, and tribes in which they were created. The weavers would cull the materials from the natural environment around them, with wool

from their sheep and camels, cotton from their lands, and silk and color dyes from the insects, plants, vegetables, and animals in their vicinity. The hand-knotting process would take a group of weavers, often a family, but sometimes a group of professionals, anywhere from one to ten years to complete, depending on the size and complexity of the rugs being woven.

ANTIQUE RUGS: SUSTAINABILITY AND LONGEVITY These hand-made antique rugs, composed of natural materials, are among the most sustainable, green, environmentally friendly, and long-lasting products you can think of.

Being made by hand with natural wool and cotton, these rugs were the ultimate in sustainability, as they had little or no adverse impact on the environment in which they were being woven. The wool being culled from the animals was a natural process, done to benefit and not to adversely impact the sheep or cause harm to the land. The color dyeing process involved the titration of different amounts of organic plant or animal materials in boiling water, without the addition of any harmful chemicals that could cause issues with dangerous runoff or environmental harm. The result of this painstaking hand-weaving process was beautiful carpets that could last not just for a few years, but for decades, and which could be heirloom pieces that could connect generations of a family together.

81

InANTIQUES | CARE AND CLEANING GUIDE ANTIQUE RUGS: CARE AND CLEANING While antique rugs were woven with natural materials and were made in a way that was environmentally healthy and long lasting, they also require a certain level of care and cleaning to maximize their life span. Here is a brief rundown of care and cleaning methodologies and best practices that are utilized to keep antique rugs in the best shape possible for the long run.

ROTATION When rugs are laid out on the floor in any given interior space, the pattern of foot traffic on the rug over an extended period might cause wear to the rug’s upward wool pile. To minimize the wear from people walking over the same parts of the rug every day, it is advisable to periodically rotate one’s carpet by 180 degrees, to create even amounts of foot traffic on both sides of the rug, and not just one side.

MOTH PREVENTION One of the biggest enemies of area rugs are moths, for which the natural wool in the rugs is a highly desirable food source. To prevent rugs from getting infested with moths, it is advisable to keep the rugs open and laid out on one’s floor, as opposed to being rolled up and stored away in a closet, attic or garage. Being open allows air flow and light to reach to the natural materials of the rug, the lack of which increases the chance of moth infestations.

Additionally, one should keep the climate of the environment that the rug is in controlled, so as not to be too hot or too humid. A hot, humid, dark environment with minimal air flow is the one that is most likely for moths to breed in. Moth balls and other such moth prevention products can be used in extreme cases, but one must proceed with caution, as some types of moth balls have been anecdotally known to cause more harm than good.

GENERAL CLEANING Keeping an area clean and free of dust, dirt, pet hair, and other contaminants will increase a carpets longevity. Rugs should regularly be given a general cleaning, using a broom or a mechanical vacuum to sweep off dust and dirt, and an electric vacuum in environments that have more pet hair, dander, or other such “dry” contaminants.

Proceed with caution when using an electric vacuum, as they sometimes have abrasive parts or intense levels of suction that can cause damage to a rug with delicate wool or silk pile. When vacuuming a rug, one should make sure to clean not only the surface, but the underside of the rug as well. In addition to vacuuming, another traditional technique is to take the rug into an outdoor environment and position it in a way it can be gently beaten, to release dust, dirt, or other contaminants.

82

When beating a rug, make sure to use something flat, and that is neither sharp nor jagged, to avoid damage. Some people like to beat the rug first, to release all the dirt, and then vacuum the rug afterward.

GENERAL WASHING In environments where area rugs are not only subject to “dry” contaminants like dust, dirt, and pet hair, but are also subject to “wet” contaminants like drinks, soups, and mud, it is advisable to periodically wash the rug. Unlike some newer modern rugs that can be thrown in a washing machine, vintage and antique area rugs should be washed when laid out on the floor, preferably in an outdoor environment.

The water should be cool or lukewarm, but not too hot, and should have a small amount of gentle laundry detergent or carpet cleaning solution mixed into it to make it sudsy. The sudsy water should be gently brushed along the rug, either with a brush with soft bristles, or with a clean cloth. The sudsy water should be pulled off with a squeegee or wet-dry vacuum and should be followed by a similar cleansing with clear water.

After the cleansing with regular water, the rug should again have the water extracted, either with a squeegee, a wet-dry vacuum, or some other method. The rug should then be aired out, preferably outdoors in the sun, and allowed to dry fully before being replaced in the indoor environment.

The rug should be dried in the sun or with fans, to the point that no water or soapy residue gets trapped in either the foundation or in the pile of the rug, as that could cause damage to the rug, or lead to a mildew smell from the remaining moisture.

STAIN REMOVAL In instances where a liquid with a strong color or odor spills on the rug, such as wine or pet urine, it should be dabbed up as quickly as possible with a dry white cloth. After extracting as much of the liquid as possible, one can apply some cool water to the stained area and blot out as much color as possible with another dry white cloth. A possible remedy after this point would be to apply a cleaning solution to the stained area and let that sit for 15-20 minutes. The type of cleaning solution varies, depending on the type of liquid that

has been spilled, and the severity of the stain. Some such options including club soda, a mixture of dish washing liquid and hydrogen peroxide, or a mixture of hydrogen peroxide and baking soda. After sitting on the stain for a while, the cleaning solution should be blotted up with a dry white cloth, if it’s a liquid, or vacuumed off with a wet-dry vacuum if it’s a combination of a liquid and a powder like baking soda. Stain removal can be a tricky process, with some types of rugs and some types of stains being easier to remove, and with others being more stubborn and challenging. In the case where the stain is too deep or difficult to remove, it is advisable to seek out professional cleaning.

PROFESSIONAL CLEANING When a rug is exceedingly dirty or stained, or when the rug’s owner does not have the space or the ability to wash the rug on their own, it is advisable to have a professional attend to the cleaning of the carpet. Professional carpet cleaners have specialized equipment and commercial grade cleaning solutions with which to thoroughly clean and wash area rugs. They can also treat hard-to-remove stains, including those from food, wine, pet urine, or other sources. Professional carpet cleaners can also perform remediation services to treat foul odors, mold, mildew, moth infestation, and other problems associated with area rugs.

PROFESSIONAL REPAIR & RESTORATION While hand-knotted antique rugs with natural materials tend to be much more durable and long lasting than modern rugs with synthetic materials, it is not uncommon for older rugs to incur wear or damage that would require professional repair or restoration services. This can occur for a variety of reasons, including moth damage, clawing or biting from pets, wear from years of repeat foot traffic, holes or tears from heavy furniture, from sharp chair legs, or from contact with jagged items, and a number of other issues.

When this type of damage occurs, it is best to have a rug expert rectify the problem with professional repair and/or restoration services. Repairs might include the sealing of small holes, the binding of frayed edges, the restoration of lost fringe or wool, or in more extreme cases, the replacement or reweaving of areas of significant loss or deterioration.

RUG PADS In addition to the care and cleaning methodologies noted here, a simple step that can be taken to protect a rug and prolong its lifespan is to place a custom-sized, non-skid rug pad underneath it. A good rug pad will keep an area rug cushioned and anchored, and prevent it from slipping, sliding, or buckling when people walk over it or move chair legs on it.

There are different types of rug pads, including foam pads, felt pads, rubberized pads, and fiber (i.e. “jute and hair”) pads. These pads come in different levels of thickness, with different types of pads being preferable for different types of area rugs. Foam, felt, and rubberized rug pads are typically used for smaller, thinner, or shorter pile rugs, and fiber pads are typically used for larger, thicker, or higher pile rugs. Regardless, rug pads are an important part of the process of keeping an area rug cushioned, anchored, and stabilized, and a key element of preventative maintenance to prevent damage and duress to rugs that occurs from buckling, slipping, sliding, and other such dynamics.

With the progression of the area rug industry toward making new rugs that are more sustainable, eco-friendly, and green than before, many people are gaining a new level of appreciation for vintage and antique rugs, and recognizing them as not only the original sustainable and green types of flooring, but also as a beautiful form of cultural expression that is tactile, interactive, has incredible longevity, and which can be a part of their homes and families for a long time to come.

For questions or assistance with rug washing, repair and restoration contact us at info@pgny.com or by phone at (212) 683-2699. pgny.com 83

I / 2024

C 31467 · I | 2024

www.carpet-mag.com

INTERVIEW OF THE MONTH PAGE 58

Messe Frankfurt Heimtextil 2024: “Carpets are fun!”

Bettina Bär

COVER STORY

PAGE 64

JAB ANSTOETZ FLOORING

Pathways to Sustainability

w.carpet-mag.com ster for free: bit.ly/carpethome-newsletter-en

Europe‘s major business magazine for area rugs

■ ■ ■ SN-FACHPRESSE HAMBURG

E CARPET HOME NEWSLETTER

Europe s major business magazine for area rugs

THE CARPET HOME NEWSLETTER

Register for free: bit.ly/carpethome-newsletter-en

www.carpet-mag.com

Insider NEWS | WHAT’S LOOMING

Joanna Gaines, Amber Lewis Keynote Encore at Spring Market

T

he High Point Market Authority (HPMA) welcomes popular interior design stars Joanna Gaines and Amber Lewis for “Keynote Encore: Designing a Business that Endures,” the third in its signature event series at Spring Market, scheduled for Sat., April 13, at 11 am. Doors open at 10:30 am.

For this season’s special presentation in the High Point Theatre, HPMA will introduce celebrity designer Brigette Romanek to the panel of successful design entrepreneurs. Once again moderated by Business of Home podcast host Dennis Scully, the discussion will expand on last year’s standing room only event including Gaines and Lewis, “Designing a Business You Love,” about creating a design-oriented brand with staying power.

“We’re excited to announce another can’t-miss event for our Spring Market guests,” says Tammy Nagem, HPMA president and CEO. “Come early to grab your seats and prepare to be inspired.”

The special Keynote Encore event is open to all registered High Point Market attendees, and is organized and sponsored by High Point Market exhibitor Loloi Rugs. highpointmarket.org/keynoteseries

Clockwise from top left: Joanna Gaines, Brigette Romanek, Amber Lewis and moderator Dennis Scully.

S&H Rugs Returns to High Point Market

A

fter an 18-month absence, S&H Rugs is returning to the High Point Market and will be exhibiting on the second floor of Suites at Market Square, Booth M1015, April 13-17, 2024.

High Point buyers will be pleased to see the fresh, new latest designs from the Carlsdadt, NJ-based company who is well known in the High Point Market for showcasing an amazing assortment of hand-knotted rugs that range from their vintage and programmed hand-knotted rugs as well as traditional like their Oushaks to vivid modern designs.

“We are excited to be back and looking forward to both seeing old customers as well as meeting new companies during Market” states Ori Wilbush, owner. “High Point has always been an important market to introduce new designs and colors and get valuable feedback from our design customers.”

For an appointment, call (201) 933-4300 or email info@shrugs.com. shrugs.com

S&H Rugs’ Ori Wilbush (left), Rony Rodriguez and Carlos Sanchez.

85

Insider NEWS | WHAT’S LOOMING

Tamarian Launches Curated Custom Pilot Program

W

ith a reputation as the trusted ‘go-to’ for Custom Rugs, Tamarian looks to enhance the experience and encourage more creative custom work in their clients’ showrooms. The Baltimore MD-headquartered company has announced a new pilot program for their stocking dealers that focuses on custom made rugs from Nepal, a category they have specialized in for many years.

Tamarian and their partners in Nepal have built a stellar reputation over decades of offering a transparent process that delivers custom work accurately. However, there can be occasions where the projects parameters and logistics could make a custom rug seem less viable. The new Curated Custom program extends the reach of a custom rug to projects that may otherwise look away from made-to-order.

The pilot program features 21 new and best-selling and reimagined designs from the patented Phoenix weave collection and is designed to provide a focused easy approach to enhance dealer’s made-to-order business. Tamarian has distilled 25 years of experience into a beautiful palette of 160 colors, supporting materials including a compact showroom display/work kiosk, easy to manage web interface, and guaranteed quick-ship turn-around, at an amazing value.

The Curated Custom web interface is as easy to use as 1-2-3. Simply select a design, size and colors for a real time visualization. The visualized design above started as Haring PW Cream Beige.

When asked how this program will fit into Tamarian’s broader strategy, owner Ryan Higgins explains, “This program is a recognition what we do best, custom rugs from Nepal. Our strategy is to expand our custom work by; making it simple, limiting added costs, and leveraging our technological tools to find the right balance of access, value, and service while leading with quality.”

See Tamarian in High Point during the Spring High Point Market, April 13-17, Center Point on Russell, Showroom 112. tamarian.com

86

Tamarian’s Curated Custom compact showroom display/work kiosk.

40

Insider NEWS | WHAT’S LOOMING

From Humble a Beginnings to A Thriving Business:

Oriental Designer Rugs Celebrates 40 Years The ODR Team: Benny Golcha (right), Renu Giri and Vineet Golcha

L

ike some of the best in the business, Oriental Designer Rugs had humble beginnings. The Golchha family started the company out of a modest 600-square-footspace in Manhattan in 1984, and since then they have grown the company to be a powerhouse in the rug industry.

After the family’s ancestral, highly speculative agro-processing and exporting business dissolved a few years earlier, the company began by importing and wholesaling woolen dhurries, which required minimal investment and were hot items at the time.

However, as the company expanded to hand-knotted rugs and other categories, cash flow became tight. Bhanwar (Benny) Golchha, who had earlier joined the ancestral family business, having completed his U.S. Master's Degree in Textile Engineering, navigated this period through short-term loans from college friends and liberal credit terms extended by the vendors. ODR considers these two gestures as one of the cornerstones of its success. The other was when Ms. Renu Giri joined in 1990. Though she had no background in business, let alone rugs, she learned its intricacies quickly through extreme dedication and hard work.

From then on, there was no looking back, and ODR further expanded its reach by establishing permanent showrooms at both the High Point Market and AmericasMart in Atlanta.

With many customers based in the Southeast, and Atlanta holding the Olympics in 1996, ODR decided to move to Atlanta in 1994 as the region was destined for exponential growth potential.

Benny’s son Vineet entered the business full-time in 2002 and ushered in a brand new era by incorporating modern technology. Applying his digital expertise, he developed new patterns and colors in line with fast-changing consumer trends and tastes, digital selling techniques, and up-to-date online access to the inventory. He brought a modern ap-

proach to this otherwise conservative and traditional business.

During this 2001-2010 decade, ODR started importing handknotted rugs directly not only from India but also from Pakistan and Turkey. From just two to three programmed lines during the 1990s, ODR added over 15 programmed handknotted collections and one-of-a-kinds, from modern to Oushak, traditional, and classic.

Vineet, Renu, and Benny have rug industry experience respectively of 26, 45 & 52 years (1972-2024) covering manufacturing, exports, imports & marketing. They collectively spend up to four months overseas every year to design, develop, and produce the company’s exclusive rug lines and virtually every rug is selected personally. Renu and Vineet mainly look after the day-to-day operations while Benny, at 78, is still active in overseas production and policy matters.

“

We go the extra mile and believe in personalized customer service instead of automated phone systems.

“

BENNY GOLCHA

“We are proud to have a very loyal customer base, many dating back over 30 years,” the company says. “It’s our pleasure supplying them with our exclusively developed patterns and colors, providing top-notch quality at amazingly competitive prices by keeping our overheads low and passing on these savings to customers. We always go the extra mile and believe in personalized customer service instead of automated phone systems".

87

#28423 #2842317th 17thCentury CenturyFlemish FlemishTapestry Tapestry 13ʼ2H 13ʼ2H x x 17ʼ7W

#29945 Antique AntiquePersian PersianSerapi SerapiCarpet Carpet20ʼ3H 20ʼ3Hx x12ʼ5”W 12ʼ5”W #29945

#25575 Antique Persian Ferahan Sarouk 17ʼ8”H x 11ʼ4”W #25575 Antique Persian Ferahan Sarouk 17ʼ8”H x 11ʼ4”W

#32315 Antique Turkish Oushak Carpet 12ʼ1H x 9ʼ0W #32315 Antique Turkish Oushak Carpet 12ʼ1H x 9ʼ0W

Subject: Subject:New NewTestament TestamentScene Scenewith withAlms Alms for for the the Poor

THE FINEST ANTIQUE CARPETS & TAPESTRIES FOR THE MODERN WORLD THE FINEST ANTIQUE CARPETS & TAPESTRIES FOR THE MODERN WORLD Persian Gallery New York ∙ 36 East 31st Street, Suite 500 ∙ New York, NY 10016 Tel: (212) 683-2699 Fax: (212) ∙ E-mail: info@pgny.com ∙ Website: www.pgny.com Persian Gallery∙ New York ∙481-0885 36 East 31st Street, Suite 500 ∙ New York, NY 10016 Tel: (212) 683-2699 ∙ Fax: (212) 481-0885 ∙ E-mail: info@pgny.com ∙ Website: www.pgny.com

Insider NEWS | WHAT’S LOOMING

KALEEN Expands LUXE Collection, Offers Special High Point Promos Elevated qualities, elegant designs and express deliveries define the new generation of The LUXE Collection by artisanal soft flooring industry authority KALEEN. Launching at High Point Market are four new collections across 36 new styles to LUXE: Femina, Calisto, Nectar and Alma.

“With these latest style additions, we’re doubling the size and breadth of LUXE,” noted Monty Rathi, Chief Operations Officer. “Today, LUXE spans 65 designs, each available in multiple colorways, and all handcrafted of 100-percent pure wool.”

The company will offer two new promotions in High Point, exclusively for its upstairs retail and designer partners: • AIRFREIGHT deliveries in just 30 days or less for all LUXE custom orders (from fabrication to floor).

• OCEAN-FREIGHT shipments within just 90 days for all LUXE custom orders.

“We’re excited to announce that we’ve slashed lead times for customized orders of our popular LUXE by KALEEN hand-crafted products to now offer express shipping from our operations in India,” noted Rathi.

Don’t miss “Custom and Cocktails” Happy Hours during market April 13-15 at KALEEN’s showroom, Showplace 2345. kaleen.com

Calisto shown in Blush and Femina in Ivory are among new LUXE designs KALEEN will debut at High Point Market.

BICHOUPAN RUG CORP. KERMAN RUGS ARE OUR SPECIALTY! 3901 L IBERTY AVENUE , S UITE 4, N ORTH B ERGEN , NJ 07047 C ELL : 516-906-1919 T EL : 201-271-9393 FAX : 201-271-9395 E - MAIL : BICHOUPANRUG @ AOL . COM WWW. BICHOUPANRUGS . COM 90

Insider NEWS | WHAT’S LOOMING

RUG WRAP Registration Opens for The Rug Show 2024

made from your choice of water-resistant and breathable

DuPont™ Tyvek® or waterproof

SuperTough Rug Wrap

Organizers of The Rug Show have opened online registration for the 2024 edition, to be held from September 7 – 9 at the Meadowlands Exposition Center in Secaucus, NJ. Pre-registration is encouraged for the best show experience and to RSVP for the annual Gala reception.

2024 SHOW HOURS Saturday, September 7 — 9:00 AM to 5:00 PM Sunday, September 8 — 9:00 AM to 5:00 PM Monday, September 9 — 9:00 AM to 3:00 PM Discounted accommodations will once again be available to registered attendees. For details, exhibitor inquiries and attendee information visit therugshow.com; follow @therugshow. Morning Tea & Baklava will be served daily. therugshow.com

ALSO IN STOCK:

• KRAFT PAPER • POLY TUBING Suppliers to the Rug and Home Furnishings Industries Since 1999

(215) 338-6515 (800) 372-3366 MaterialConcepts.com Tyvek® is a registered trademark of DuPont™ for its brand of protective material.

Your resource for fine hand-woven rugs

(201) 863-8888

www.teppteamusa .com

91

TELL THEM I MADE IT If you met 16-year-old Gulafsa as she appears in this picture – wearing a dress she made herself – you would encounter a bubbly high school student with a dream to be a fashion designer or a doctor. But Gulafsa almost missed her chance to go to school. When she was just 11 years old, GoodWeave found her working in a carpet factory in India. GoodWeave helped transition Gulafsa back to school and is providing support to continue her education.

Gulafsa can now make her dreams come true. You can help other children make it in life too. Look for the GoodWeave® label on carpet and home textile products – your best assurance no child labor was used.

Design: tabakdesign.com Photo: The Studio_M – thestudiom.com

goodweave.org

On Track with an amazing Jewel-tone Production

N eman International Inc.

103 Manorhaven Blvd, Suite 103 • Port Washington, NY 11050 • Tel: (201) 590-0000 email: neman@nemanintl.com • www.nemanintl.com

Insider GUIDE | ADVERTISERS INDEX Advertiser

Page No.

Advertiser

Page No.

Apadana

48

High Point Market

Atlanta Market

53

Art Resources

Advertiser

Page No.

2

Neman

53

HRI

6/7

Nourison

17

1

Jade

37

Oriental Designer Rugs

28

Azad USA

10

Jerry Livian Antique Rugs

20

Persian Gallery New York

79

Bichoupan

90

Kalaty Rug

S & H Rugs

4

Bokara

Back Cover

Carpet!

84

Inside Cover/40

Kekashan Rugs

21

Samad

Liberty Oriental Rugs

19

Shalom Bros. Inc.

12

Lotfy & Sons

32

Tamarian

5

20

Manhattan Rugs

8

Tepp Team

76

9-11

Material Concepts

44

The Rug Show

27

3

ModRen Rugs Inc.

47

Turkish Rug Co.

43

Fiber-Shield Inside Back Cover

Momeni

13

Zollanvari

24

Goodweave

MSM

26

Couristan Davoodzadeh & Son Exquisite Rugs Feizy Rugs

14/15

92

22/23

Advertising PACKAGE DEALS Web + Print = SAVINGS

BE SEEN! ADVERTISE IN RUG INSIDER ruginsider.com/advertise 94

North America’s Only Quarterly Trade Magazine for Area Rugs.

Advertise in Rug Insider Magazine. Call or email Peter Woodaman

peter@ruginsider.com | 603-387-6477 | ruginsider.com

InHUMOR | RUG BURN

96

Tough Stains Have Met Their Match Introducing Professional Grade FIBER-SHIELD® FAST-KLEEN spot cleaner.

Here is a proven, made-in-the-USA, water-based spot cleaner, ideal for water-safe carpeting.

FAST-KLEEN removes the toughest water- and oil-based spots and stains, without solvents or VOCs. Motor oil, soy sauce, pet messes, coffee—bring it on!

And it is available in two convenient platforms: a dependable squirt bottle and bag-on-valve spray.

Carpet and rug professionals: here is a 100-percent green, professional-strength spot and stain remover that works fast on the toughest stains.

WE GUARANTEE IT, OR YOUR MONEY BACK!

• One-Stop Spot Remover • Professional Grade • Water-based, Green Formula • ZERO VOCs or Solvents

Fiber-Shield Industries, Inc. 26 Old Dock Road Yaphank, NY 11980 631-345-0240

www.ber-shield.com

E legance

handmade

WINDSOM | D2484 IVORY / BEIGE

Extrememly fine handknotted | Wool & Viscose

since

1975

c r e at o r o f t h e m o s t b e a u t i f u l ru g s i n t h e w o r l d c u s to m | co n t e m p o r a ry | t r a d i t i o na l | AU BU S S O N | S AVO N N E R I E | T I B E TA N | A N T I Q U E 5 0 E n t e r p r i s e Av e N, S e c au c u s , N J 0 7 0 9 4 | 2 0 1 - 6 0 1 - 0 0 4 0 | s a l e s @ b o k a r a . co m

B O K A R A . CO M