Un Giorno a Firenze (A Day in Florence)

Un Giorno a Firenze Industrial Design | 2019

Ruchir Gupta

Florence Design Academy

Brief Conceptualise and design an Information Point to convey useful information to inhabitants or tourists of all age groups in the city.

This project is solely an educational exercise and does not necessarily reflect the position of any above mentioned institutions/ companies or any associated resources.

Location Florence, Italy

Florence

Cattedrale di Santa Maria del Fiore

About the City Florence (Firenze) is the capital city of the Italian region of Tuscany. It is the most populous city in Tuscany.

The city attracts millions of tourists each year, and the Historic Centre of Florence was declared a World Heritage Site by UNESCO in 1982.

The city is noted for its culture, Renaissance art and architecture and monuments. The city also contains numerous museums and art galleries, such as the Uffizi Gallery and the Palazzo Pitti, and still exerts an influence in the fields of art, culture and politics.

Florence is considered the birthplace of the Renaissance Art and an important city in Italian fashion.

Florence, The birthplace of High Renaissance Art

TIME

TANGIBLE

Way-finding

ANALOGUE

Concept

Dual Interation

INFORMATION

Site Specific Information WAY-FINDING

Concept Way-finding encompasses all of the ways in which people orient themselves in physical space and navigate from place to place. Way-finding information systems guide people through a physical environment and enhance their understanding and experience of the space.

The outcome of this project is to convey useful information to the user and in this case the final output could be used as a path/ way finder in order to visit the important parts of the city as a tourist or inhabitant, the same done by also learning about city and important facts dating back in time related to those specific city attractions through a tangible public installation.

Mood Board

Map

City Brochure | English Version

City Centre

Florence, Italy

15 hrs

Uffizi Galleries

3

43°46’06.5”N 11°15’20.5”E

Piazza della Signoria and Loggia de’ Lanzi

SANTA MARIA NOVELLA

6 hrs

1 2

43°46’10.9”N 11°15’20.3”E

San Lorenzo Market 43°46’35.7”N 11°15’11.4”E

5 6

Lunch break in San Lorenzo

3

3

4

43°46’35.7”N 11°15’11.4”E

2

Basilica of Santa Maria del Fiore and Brunelleschi’s Cupola

5

Biblioteca delle Oblate

6

5

43°46’22.3”N 11°15’20.5”E

7 10

1

43°46’20.0”N 11°15’36.4”E

9

Ponte Vecchio 43°46’05.4”N 11°15’11.8”E

Piazzale Michelangelo 43°45’46.6”N 11°15’54.2”E

Oltrarno Area 43°46’02.1”N 11°15’01.5”E

8

Santo Spirito Square 43°46’01.8”N 11°14’53.3”E

7

7

8

8

9 10

Un Giorno a Firenze ON FOOT 7 km.

15 hrs.

Means of Transport Distance Duration 9 AM Uffizi Galleries

Estimated Duration 2.5 hrs

43°46’06.5”N 11°15’20.5”E The Galleria degli Uffizi is one of the oldest and most famous art museums of the western world. The Renaissance masterpieces that you will find are quite unique and one of a kind (For example - paintings by famous artists such as Michelangelo and Leonardo da Vinci).

11.30 AM Estimated Duration 0.5 hrs Piazza della Signoria and Loggia de’ Lanzi 43°46’10.9”N 11°15’20.3”E This beautiful open piazza is just in front of the Palazzo Vecchio and it hosts many astonishing statues, such as a David replica and the Fountain of Neptune. The Loggia dei Lanzi (an amazing outdoor sculpture gallery) cherishes the statue of Perseus with the head of Medusa by “Benvenuto Cellini”, the Rape of the Sabine women by Giambologna and many others.

In the square you will also find a great number of restaurants and bars, just sit down on the steps of the Loggia or in a bar, and admire the beauty!

City Brochure | English Version

12 PM San Lorenzo Market

Estimated Duration 1.0 hrs

43°46’35.7”N 11°15’11.4”E Take the time to visit one of the closed food markets in the center of Florence. San Lorenzo Market is the largest and oldest one, here you’ll get the chance to live the real florentine feel. You will smell, see and touch the freshest products and above all you will get to taste whatever catches your attention!

1 PM Estimated Duration 1.0 hrs Lunch break in San Lorenzo 43°46’35.7”N 11°15’11.4”E Let us give you some friendly advice, eat a very Florentine “panino con lampredotto”! The abomasum sandwich called might sound strange, but it is delicious. There are lampredotto stalls near every important square in the city.

You can only have this local delicacy in Florence, so this is your chance!

You should also know that the first floor of the “Mercato Centrale” (which is another way to call San Lorenzo’s market in italian) now hosts high quality bars, restaurants, cafés where to eat, have a drink, and relax.

The other closed food market you should checout is Sant’Ambrogio Market, in the Sant’Ambrogio area of Florence.

2.30 PM Estimated Duration 2.5 hrs Basilica of Santa Maria del Fiore and Brunelleschi’s Cupola 43°46’22.3”N 11°15’20.5”E Climbing the Duomo, with the huge cupola by Filippo Brunelleschi, is one of the most breathtaking experiences you can have in the center of Florence. From there you can dominate the whole city and have a unique view. The steps to get on top are 463.

5 PM Estimated Duration 1.5 hrs Biblioteca delle Oblate

7 PM Estimated Duration 1.5 hrs Piazzale Michelangelo

43°46’20.0”N 11°15’36.4”E After climbing the Duomo you definitely deserve a nice rest. Have a snack or an aperitif at the Caffetteria delle Oblate, with the great view of the Cupola. The caffetteria is located on the roof terrace of one of Florence’s public libraries: the Biblioteca delle Oblate. It’s a popular studying spot for students during the day, but in the evenings the program and views of the city create an atmosphere comfortable for everyone.

43°45’46.6”N 11°15’54.2”E Piazzale Michelangelo, with its magnificent panoramic view of the city, is located in the Oltrarno district and probably is the most famous square in Florence. The view from this observation point is justly famous and has been reproduced on countless postcards and snapshots over the years. To get there you could walk the tiny streets of San Niccolò neighborhood, where you will probably see Clet’s Studio in San Niccolò. Clet is a famous french artist that decided to set up his studio in Florence, a quick visit will surprise you!

6.30 PM Ponte Vecchio

Estimated Duration 0.5 hrs

43°46’05.4”N 11°15’11.8”E Ponte Vecchio is one of Florence’s landmarks and certainly the most photographed bridge in the city. The most famous bridge of them all was built at the narrowest point of the Arno and is the only remaining one with houses and shops on it.

In part this is because something important was built on top of them: the Vasari Corridor. This “secret” passageway, built by Vasari for Duke Cosimo I de’ Medici in 1565, links Palazzo Vecchio to Pitti Palace. In 1593, the jewelry stores that tourists so love were brought to the bridge on command of Ferdinando, the Medici heir who thought that the previous tenants – butchers – smelled too bad to have their shops right below his corridor.

8.30 PM Oltrarno Area

Estimated Duration 2.0 hrs

43°46’02.1”N 11°15’01.5”E The Oltrarno, the district on the other side of the river from Piazza Della Signoria, is one of the more “intimate” areas of Florence, and in many ways feels like a small town.

In this area you will find a lot of history and art heritage: monuments, museums, churches, palaces, parks: Pitti Palace, Santo Spirito Square,Boboli Gardens, but also handicraft shops, artisan workshops, mosaic-makers, wood carvers, gilders, goldsmiths carrying on a century-old tradition of both spirit and working methods.

Given that it’s dinner time already, know that the Oltrarno area cherishes a great number of restaurants and cafes, You might want to check out on of the cozy little restaurants in Piazza della Passera.

10.30 PM Santo Spirito Square

Estimated Duration 1.5 hrs

43°46’01.8”N 11°14’53.3”E Santo Spirito is not a famous tourist spot (not as much as other squares in Florence), It’s more of a “locals” neighbourhood so the atmosphere you will breathe here is absolutely different. There are good local coffee places and wine bars, a local market, young people strolling around and, nearby, some of the cheapest restaurants in town. It’s a great place to end your day in Florence!

Installation Information MAP - MULTIPLE ROUTE SUGGESTIONS Full day Route Map

3

Half day Route Map

3

San Lorenzo

SANTA MARIA NOVELLA

SANTA MARIA NOVELLA

5

5 6

Basilica of Santa Maria del Fiore Ponte Vecchio Piazzale Michelangelo

2 7 10

1

7

9

8

8

SITE SPECIFIC INFORMATION

Piazzale Michelangelo

8

43°45’46.6”N 11°15’54.2”E

Duomo di Firenze

5

43°46’35.7”N 11°15’11.4”E Cattedrale di Santa Maria del Fiore, is the cathedral of Florence, Italy. It was begun in 1296 in the Gothic style to a design of Arnolfo di Cambio and was structurally completed by 1436, with the dome designed by Filippo Brunelleschi. The exterior of the basilica is faced with polychrome marble panels in various shades of green and pink, bordered by white, and has an elaborate 19th-century Gothic Revival façade by Emilio De Fabris.

The cathedral complex, in Piazza del Duomo, includes the Baptistery and Giotto’s Campanile.

These three buildings are part of the UNESCO World Heritage Site covering the historic centre of Florence.

The basilica is one of Italy’s largest churches, and until the development of new structural materials in the modern era, the dome was the largest in the world. It remains the largest brick dome ever constructed.

This Florentine piazza was designed by architect Giuseppe Poggi and built in 1869 on a hill just south of the historic center, during the redevelopment of Oltrarno, the left (South) bank of the Arno river. In 1869, Florence was the capital of Italy and the whole city was involved in an urban renewal, the so-called “Risanamento” or the “Renovation” of the city’s neighborhoods.

The square, dedicated to the Renaissance sculptor Michelangelo, has bronze copies of some of his marble works found elsewhere in Florence: the David and the four allegories of the Medici Chapel of San Lorenzo. The monument was brought up by nine pairs of oxen on 25 June 1873.

The view captures the heart of Florence from Forte Belvedere to Santa Croce, across the lungarni and the bridges crossing the Arno, including the Ponte Vecchio, the Duomo, Palazzo Vecchio, the Bargello and the octagonal bell tower of the Badia Fiorentina. Beyond the city are the hills of Settignano and Fiesole.

Full day Route Uffizi Galleries 43°46’06.5”N 11°15’20.5”E

Piazza della Signoria and Loggia de’ Lanzi

9 AM - 12 PM 1

250m

2

43°46’10.9”N 11°15’20.3”E

San Lorenzo Market 43°46’35.7”N 11°15’11.4”E

Lunch break in San Lorenzo

1 km 3 3

500m

43°46’35.7”N 11°15’11.4”E

Basilica of Santa Maria del Fiore and Brunelleschi’s Cupola

5

Biblioteca delle Oblate

6

450m

43°46’22.3”N 11°15’20.5”E

43°46’20.0”N 11°15’36.4”E

Ponte Vecchio 43°46’05.4”N 11°15’11.8”E

Piazzale Michelangelo 43°45’46.6”N 11°15’54.2”E

Oltrarno Area 43°46’02.1”N 11°15’01.5”E

Santo Spirito Square

43°46’01.8”N 11°14’53.3”E

1 km 7 2 km 8

1.5 km

9 300m

10 7 km

A WAY-FINDER USED AS A MEANS TO DISCOVER THE VARIOUS COLORS OF FLORENCE. The colors - culture, art and architecture.

Un Giorno a Firenze Un Giorno a Firenze is a Public Installation or Information Point designed to convey the route map to different attractions across the city centre of Florence, Italy.

The information point is to be installed in 10 specific locations across the city namely, Uffizi Galleries, Piazza della Signoria and Loggia de’ Lanzi, San Lorenzo Market, Basilica of Santa Maria del Fiore and Brunelleschi’s Cupola, Biblioteca delle Oblate, Ponte Vecchio, Piazzale Michelangelo, Oltrarno Area, Santo Spirito Square.

It provides information access to viewers (tourists) in three parts, i.e. A route map of the designated attractions, Site specific factual text and a brochure/ handout (English and Italian Version) for a full day or half day city excursion programme on foot.

The map uses a ‘heads up’ orientation.

Product Name Suggestions Strade di Firenze I Colori di Firenze Strade Viola Strade in Fiore Walk Fiore

(Streets of Florence) (Colours of Florence) (Purple Streets) (Blossoming Streets)

Form Iterations

Information Board Material - Marble/ Metal Stand Mount Simple Information Display Route Map

City Information Installation Material - Metal Stand/ Screw Mount Simple Information Display Route Map

Dimensions - 1200 x 1200 mm

Dimensions - 1200 x 1200 x 600 mm

Information Installation Material - Metal Screw Mount Information Display Route Map Dimensions - 1200 x 960 x 900 mm

Information Point

Front

Back Perspective

Side

960 600

900 360 Top

445

1200

Front

Dimensions in mm Drawings not to scale

Side

Use Case Scenario

Brochure

English Version

Front

Back

Embossed

Top

Details and Specifications Product Name - Colori di Firenze Product Category - Signage, Urban Environment

Sheet Metal

Product type - Installation Mounting layout - Screw Mount Material - Stainless Steel Sheet Map orientation - North up

Brochure Slot

Embossed and Laser Cut Graphics

Laser Cut

Path/ Way Finding Infographics Dimensions - 1200 x 960 x 900 mm

Mount Access

De-bossed

Laser cut

Mounting Magnet-driven connecting fittings https://www.lamello.com/product/bohrenfraesenverbinder/invis-mx2/ With no visible openings, Invis Mx can be quickly detached and reconnected at any time via its magnet drive. The Invis Mx connectors and studs are quickly and easily screwed into prepared 12 mm drill holes using a cordless drill. The MiniMag is then fixed to the cordless drill and rotated on the surface to close the connection with a clamping force of up to 250 kg per connector.

Installation

Technical information Size (mm): Ø 12 × 35 mm, Ø 12 × 14 mm Drill: Ø 12 mm Material of connector: Zinc Installation tolerance: ± 0.1 mm Clamping force: 250 kg Tensile strength (N) Beech: 2000

Magnet Connecting Fittings Ground

Grazie